CategoryBuilding & Construction
Roof Expo - International Roof Trade Fair
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About this event
Data sheet
Roof Expo - International Roof Trade Fair – Event Attendee & Buyer Profile Analysis
Event Date: 24–26 November 2026
Location: PTAK Warsaw Expo, Warsaw, Poland
Event Status: Upcoming
Research Date: 2 July 2026
Event Overview
| Event Name | Roof Expo - International Roof Trade Fair |
| Event Date | 24–26 November 2026 |
| Event Status | Upcoming |
| Venue | PTAK Warsaw Expo |
| City | Warsaw |
| State / Region | Masovian Voivodeship |
| Country | Poland |
| Organizer | PTAK Warsaw Expo |
| Official Event Website | roofexpo.pl/en/ |
| Event Type | Trade fair and conference |
| Primary Category | Building & Construction |
| Secondary Applicable Categories | Industrial Engineering; Home & Office; Logistics & Transportation |
| Audience Reach | National with regional and cross-border trade appeal |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for exact attendance; medium for audience profile and event positioning based on official site content. |
| Main Purpose of Event | To connect roofing, insulation, roof structure, safety, scaffold, tool, and related building-supply vendors with contractors, distributors, designers, developers, and construction decision-makers. |
About the Event
Roof Expo is an industry trade fair focused on roofing materials, thermal insulation, roof trusses, skylights, advanced roofing tools, workwear, safety systems, lifts, scaffolding, and supporting materials from sawmills and wood suppliers. The official website positions the event as a business platform for discovering innovative roofing technologies and building commercial relationships across the roofing value chain.
The event matters because it brings together technical suppliers and buyer-side stakeholders involved in roofing specification, procurement, installation, distribution, and project delivery. It is relevant for exhibitors and sales teams targeting contractors, wholesalers, building depots, developers, architects, construction managers, and roof-system decision-makers looking for new products, better margins, and project-ready supply partners.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Roofing contractors | Roofing firms, installation contractors, specialty trades | Primary buyer of roofing systems, tools, safety gear, and accessories | Very high purchase intent for products used on active job sites |
| Building material distributors | Construction supply distributors, wholesalers, depots | Channel buyer and stock-list decision-maker | Important for volume sales, regional coverage, and product placement |
| Developers and property investors | Residential and commercial developers, asset owners | Project specification and budget approval | Relevant for roof system performance, warranties, and lifecycle cost |
| Architects and designers | Design offices, architectural studios, engineering consultants | Specification influence and product shortlist creation | Key for early-stage product adoption and design-in opportunities |
| Construction site managers | General contractors, construction managers, site supervisors | Operational buying influence and product selection input | Interested in installation efficiency, availability, and compliance |
| Construction inspectors and technical advisors | Inspectors, engineers, building control specialists | Technical approval and compliance influence | Important for standards, certification, and performance claims |
| Owners of roofing companies | SME owners, managing directors, founders | Final commercial decision-maker | High-fit target for direct sales and partnership discussions |
| Wholesalers and building depots | Regional merchants, warehouse distributors, trade counters | Merchandising, purchasing, and replenishment decisions | Suitable for line expansion and exclusive distribution agreements |
| Workwear and safety buyers | PPE suppliers, contractor supply teams, safety officers | Procurement influence for site safety equipment | Strong fit for PPE, fall protection, and access-safety vendors |
| Small business buyers and installers | Independent installers, local roofing firms, craft businesses | Owner-operator purchasing | Good for direct-response selling, demos, and bundled offers |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Warsaw / host city | Very high | High | Capital-city access supports strong local contractor, developer, and distributor attendance. |
| Masovian Voivodeship | Very high | High | Major construction and commercial real-estate concentration around Warsaw. |
| Other Polish metro and industrial hubs | High | High | Likely draw from Kraków, Łódź, Wrocław, Poznań, Gdańsk, Katowice, and surrounding regions. |
| Nearby CEE markets | Medium | Medium | Potential attendance from neighboring Central and Eastern European buyers, distributors, and manufacturers. |
| International trade visitors | Medium | Medium | Official site indicates foreign participation in prior editions, but current-year country mix is not publicly confirmed. |
| National roofing ecosystem | High | High | Relevant for suppliers seeking Poland-wide contractor and distribution coverage. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The Warsaw location, roofing specialization, and Polish-language/local-market orientation strongly support nationwide attendance. |
| Regional | Secondary | Strong pull from Masovian and neighboring provinces with dense construction and distribution networks. |
| International | Secondary / limited | Cross-border trade potential exists, but current-year international reach is not publicly quantified. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Budimex | Main contractor / infrastructure buyer | Large construction buyer with roofing, safety, and subcontracting needs. | budimex.pl | Procurement Director; Supply Chain Director; Project Director | Strong Market Fit, Attendance Not Confirmed |
| Skanska Polska | Developer / contractor | Relevant for roof systems on commercial and mixed-use projects. | skanska.pl | Category Manager; Procurement Manager; Project Manager | Strong Market Fit, Attendance Not Confirmed |
| STRABAG Polska | General contractor | Potential buyer for roofing materials, lifts, scaffolding, and site-safety solutions. | strabag.pl | Procurement Manager; Technical Director; Site Manager | Strong Market Fit, Attendance Not Confirmed |
| PORR Polska | Contractor / infrastructure group | Needs compliant building materials, access systems, and subcontractors. | porr.pl | Purchasing Manager; Project Procurement; Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Domański Development / Dom Development | Residential developer | Roofing and insulation are core specification items in housing projects. | domdevelopment.pl | Development Director; Technical Director; Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| ATAL | Residential developer | High-volume building projects create repeated demand for roofing systems. | atal.pl | Technical Manager; Purchasing Manager; Project Manager | Strong Market Fit, Attendance Not Confirmed |
| Cersanit | Industrial buyer / facility operator | Industrial facilities often require roof maintenance, retrofit, and safety products. | cersanit.com | Facilities Manager; Procurement Lead; Maintenance Director | Strong Market Fit, Attendance Not Confirmed |
| Leroy Merlin Polska | Retail buyer / home improvement chain | Relevant for distribution, merchandising, and category sourcing of roofing products. | leroymerlin.pl | Category Manager; Sourcing Manager; Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| PSB Mrówka / Grupa PSB | Building materials distributor | Major channel buyer for roofing, insulation, and construction products. | grupapsb.com.pl | Purchasing Director; Category Manager; Supply Chain Manager | Strong Market Fit, Attendance Not Confirmed |
| BIMs PLUS | Distributor / wholesaler | Potential channel partner for roofing accessories and technical materials. | bimsplus.pl | Buying Director; Product Manager; Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Wienerberger | Building materials manufacturer / buyer | Roof tiles and envelope materials make this a highly relevant target. | wienerberger.pl | Product Manager; Business Development Director; Technical Sales Manager | Strong Market Fit, Attendance Not Confirmed |
| Blachotrapez | Roofing manufacturer / channel buyer | Directly aligned to roofing product innovation and supply chain sourcing. | blachotrapez.eu | Procurement Manager; Product Director; Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Pruszyński | Roofing and sheet metal manufacturer | Relevant for subcontracting, distribution, and technical collaboration. | pruszynski.com.pl | Sales Director; Category Manager; Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Meteoplast | Roofing accessories / materials supplier | Potential trade buyer for complementary products and channel opportunities. | meteoplast.pl | Managing Director; Purchasing Manager; Export Manager | Strong Market Fit, Attendance Not Confirmed |
| Mostostal Warszawa | Contractor | Construction delivery company with roofing, access, and procurement needs. | mostostal.warszawa.pl | Procurement Manager; Project Manager; Technical Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Procurement Director / Head of Purchasing | Procurement | Director / Head | Owns vendor selection, pricing, and supply agreements. |
| 2 | Procurement Manager | Procurement | Manager | Evaluates suppliers and negotiates purchase terms. |
| 3 | Category Manager | Merchandising / Procurement | Manager | Key for roofing SKUs, range planning, and supplier onboarding. |
| 4 | Supply Chain Director | Supply Chain | Director | Controls sourcing continuity, inventory, and delivery performance. |
| 5 | Business Development Director | Commercial / Sales | Director | Relevant for partnership, distribution, and channel expansion deals. |
| 6 | Technical Director / Product Manager | Product / Engineering | Director / Manager | Influences product specification and technical acceptance. |
| 7 | Construction Site Manager | Operations / Project Delivery | Manager | Operational buyer and user of roofing, safety, and access equipment. |
| 8 | Facilities Director / Maintenance Manager | Facilities / Maintenance | Director / Manager | Relevant for roof repair, retrofit, and long-term maintenance spending. |
| 9 | Architect / Design Office Owner | Design / Specification | Senior / Owner | Shapes early-stage product specification and material selection. |
| 10 | Managing Director / Owner | Executive Office | C-level / Owner | Common in SME roofing and distribution businesses; final buying authority. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Construction | Core audience for roofing systems, tools, safety, and subcontracting. | General contractors, roofing contractors, site managers |
| 2 | Building Materials | Directly aligned with roof materials, insulation, and envelopes. | Material buyers, product managers, distributors |
| 3 | Wholesale | Strong channel buying and stocking opportunity. | Wholesalers, depots, trading companies |
| 4 | Import & Export | Many roofing products and materials are cross-border traded. | International distributors and sourcing teams |
| 5 | Commercial Real Estate | Roof replacement, maintenance, and specification buyers. | Owners, asset managers, facilities teams |
| 6 | Architecture & Planning | Design influence and specification authority. | Architects, designers, technical consultants |
| 7 | Facilities Services | Roof maintenance, repair, access, and compliance services. | Maintenance managers and service providers |
| 8 | Logistics & Supply Chain | Inventory, delivery, and distribution are central to building supply. | Supply chain directors and warehouse operators |
| 9 | Retail | Home improvement and building retail channels can source products. | Category managers and procurement teams |
| 10 | Industrial Automation | Relevant where roofing tools, lifting systems, and mechanized equipment are sold. | Equipment buyers and technical purchasing |
| 11 | Furniture | Secondary fit through wood, boards, and material supply chains. | Wood/material suppliers with roofing-adjacent product lines |
| 12 | Mechanical or Industrial Engineering | Tools, access systems, and technical product innovation. | R&D, product engineering, technical sales |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Official website does not provide a current attendance number. | Use organizer media kit or post-show report for validated numbers. |
| Exhibitor count | Not publicly confirmed | Unconfirmed | Official website content shown to us does not list a current count. | Current exhibitor directory should be checked on the organizer site. |
| Buyer count | Not publicly confirmed | Unconfirmed | No official buyer registry provided in the supplied source text. | Buyer segmentation is inferred from the official visitor profiles. |
| Speaker count | Not publicly confirmed | Unconfirmed | Conference page exists, but exact speaker total is not disclosed in supplied content. | Verify via conference agenda or speaker lineup when published. |
| Sponsor count | Not publicly confirmed | Unconfirmed | Partner categories are shown, but no total sponsor number is provided. | Useful for sales prioritization if sponsorship listings are later published. |
| Historical attendance | 0 shown in supplied site snapshot for displayed stats panels | Historical / site-snapshot evidence only | The provided website text shows zero values in the live snapshot fields. | Treat as page-rendering placeholder, not a validated attendance record. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Roofing materials | Durable, compliant, project-ready systems | Product demos, specification meetings, pricing discussions | Tiles, membranes, sheet metal, fasteners, accessories |
| Thermal insulation | Energy efficiency and code compliance | ROI discussions and retrofit use cases | Insulation boards, underlays, vapor barriers |
| Roof trusses and timber systems | Structural supply and lead-time reliability | Project sourcing and partner qualification | Trusses, timber products, engineered wood |
| Skylights and daylight systems | Performance, aesthetics, and energy goals | Design-in opportunities with architects and developers | Skylights, roof windows, daylight accessories |
| Tools and equipment | Job-site productivity and safety | Live demos and contractor trial offers | Advanced roofing tools, lifts, accessories |
| Safety systems and PPE | Fall protection and site compliance | Consultative selling to contractors and site managers | Workwear, harnesses, guard systems, PPE |
| Scaffolding and access | Safe access for installation and maintenance | Lead generation for project equipment suppliers | Scaffolds, lifts, access platforms |
| Distribution and wholesale | Reliable supply and margin protection | Channel partner recruitment and stock-listing | Wholesale programs, distributor deals, private label |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is tightly aligned to roofing product buyers, contractors, distributors, and technical decision-makers. |
| Decision-maker availability | High | Likely presence of owners, directors, procurement leads, and technical managers from the official visitor profile. |
| Data collection potential | Medium | Official attendee/exhibitor counts were not publicly confirmed in the supplied source text. |
| Apollo targeting potential | Very High | Clear ICPs exist across construction, materials, wholesale, import/export, architecture, and facilities. |
| Geographic targeting potential | High | Strong Poland-based targeting with possible CEE expansion. |
| Best outreach approach | Direct, technical, product-led | Use use-case messaging, compliance benefits, and cost-of-ownership arguments. |
| Overall lead quality | High | Strong B2B event for roofing-focused supplier prospecting and buyer-list building. |
| Best use case | Lead generation and distributor/contractor outreach | Best suited for sales teams selling products into roofing, construction, and building-material channels. |
| Limitations / risks | Attendance data not confirmed | Exact current-year buyer and exhibitor counts are unavailable from the supplied official content. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Construction; Building Materials; Wholesale; Import & Export; Architecture & Planning; Facilities Services; Logistics & Supply Chain; Commercial Real Estate | Match the core buyer ecosystem around roofing and construction supply. |
| Departments | Procurement; Operations; Supply Chain; Engineering; Product; Sales; Executive; Facilities | Reach both decision-makers and technical evaluators. |
| Seniority | Owner; Partner; C-level; VP; Director; Head; Manager | Prioritize buyers with budget authority or strong influence. |
| Job titles | Procurement Director, Purchasing Manager, Category Manager, Supply Chain Director, Technical Director, Project Manager, Facilities Manager, Operations Director, Managing Director, Business Development Director | Focus on titles most likely to attend and buy. |
| Geography | Poland; Warsaw; Masovian Voivodeship; Central and Eastern Europe | Prioritize local conversion and regional expansion. |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,000+ | Covers SMEs, distributors, contractors, and larger procurement organizations. |
| Keywords | roofing, roof, insulation, skylight, truss, scaffolding, PPE, building materials, contractor, distributor, wholesale | Refine lists around event-specific product and buyer intent. |
| Company type | Private; public; family-owned; distributor; contractor; manufacturer; developer | Supports both direct sales and channel-partner targeting. |
| Revenue range | Use broad filters; prioritize mid-market to enterprise | Improves efficiency where purchasing power is relevant. |
Suggested Apollo Search Logic: (construction OR building materials OR wholesale OR import export OR commercial real estate) AND (procurement OR purchasing OR category manager OR supply chain OR operations OR facilities OR technical director) AND (roof OR roofing OR insulation OR skylight OR truss OR scaffolding OR PPE)
Client Fit Review Required
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Roof Expo Official Website | Official organizer / event website | Event name, 4th edition, dates, venue city/country, event theme, visitor profiles, conference presence | Very High |
| PTAK Warsaw Expo | Venue / organizer website | Venue identity and organizer affiliation context | High |
| Exhibitors Catalog / Event Directory | Official event directory | Potential current/past exhibitor identification and commercial ecosystem review | High when current-year data is published |
| Conference Page | Official agenda / conference page | Conference existence and thematic focus for buyer segmentation | High |
| Previous Edition Page | Official prior-year archive | Historical participation evidence and event continuity | Medium to High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Roof Expo - International Roof Trade Fair — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds