RFMA - Restaurant Facility Management Association
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About this event
Data sheet
RFMA - Restaurant Facility Management Association – Event Attendee & Buyer Profile Analysis
Event Date: 7 Mar 2027 to 9 Mar 2027
Location: Tampa, FL, United States
Event Status: Upcoming
Research Date: 2 Jul 2026
Event Overview
| Event Name | RFMA - Restaurant Facility Management Association |
| Event Date | 7 Mar 2027 to 9 Mar 2027 |
| Event Status | Upcoming |
| Venue | Not publicly confirmed in the provided details |
| City | Tampa |
| State / Region | FL |
| Country | United States |
| Organizer | Restaurant Facility Management Association (RFMA) |
| Official Event Website | Official event page not confirmed in the provided details; refer to the RFMA website for current conference information |
| Event Type | Association conference / expo / networking event |
| Primary Category | Hospitality |
| Secondary Applicable Categories | Building & Construction; Industrial Engineering; Business Services |
| Audience Reach | National, with select international supplier participation likely |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low to Medium; current-year attendance not publicly confirmed in the provided details |
| Main Purpose of Event | Facility management networking, education, sourcing, supplier discovery, and operational improvement for restaurant brands and their service providers |
About the Event
RFMA is a specialized industry association event focused on restaurant facility management, bringing together operators, suppliers, service providers, and solution partners that support restaurant locations across the United States. The event is positioned around practical facility operations, maintenance, capital planning, vendor sourcing, and performance improvement across multi-site restaurant environments.
This event matters because facility uptime, repair response, vendor consistency, energy use, and site compliance are critical priorities for restaurant brands. It is especially relevant for buyers and influencers responsible for procurement, construction, maintenance, asset management, sustainability, and operations, making it a strong B2B venue for lead generation and supplier outreach.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Restaurant facilities teams | Multi-unit restaurant chains, franchise groups, hospitality operators | Owns maintenance, vendor coordination, standards, and budgeting | Primary buyer audience for maintenance, repair, and facility solutions |
| Procurement and sourcing teams | Restaurant brands, franchise organizations, managed service groups | Selects suppliers and negotiates service contracts | High-value for vendors offering cost savings, national coverage, and compliance support |
| Operations leaders | Restaurant operators, regional operating groups, franchise networks | Influences service standards, equipment uptime, and store performance | Relevant for technology, service outsourcing, and performance management providers |
| Construction and remodel teams | Restaurant developers, GC partners, franchise development teams | Manages openings, remodels, and capital projects | Relevant for fixtures, materials, project management, and vendor networks |
| Maintenance and service providers | Regional service contractors, MRO suppliers, equipment service firms | Often both attendee and channel partner; may buy subcontracted services | Useful for partnership selling, referrals, and subcontracting relationships |
| Technology and digital transformation leaders | Restaurant IT, facilities tech, enterprise operations teams | Evaluates workflow software, service management, asset tracking, and analytics | Relevant for SaaS, CMMS, IoT, and reporting solutions |
| Supplier partners | Manufacturers, distributors, facility service vendors, consultancies | Influences account strategy and channel development | Important for partnership sales, cross-sell, and account-based marketing |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Tampa | Local and regional attendees | Medium | Convenient for Florida-based restaurant groups, contractors, and service providers |
| Host state: Florida | Florida and Southeast U.S. buyers | High | Strong concentration of hospitality brands, franchise systems, and service vendors |
| Nearby business hubs | Orlando, Miami, Jacksonville, Atlanta, Charlotte, Dallas | High | Large restaurant, franchise, and facilities services ecosystems within easy travel range |
| National reach | Restaurant chains and suppliers across the U.S. | High | RFMA-style events typically attract national brands with multi-site facility needs |
| International reach | Limited, primarily vendors and solution providers | Low to Medium | International participation is possible but not assumed without confirmation |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The association focus and buyer profile indicate a U.S.-wide audience of restaurant operators and facility suppliers. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| McDonald’s | Restaurant operator / franchise system | Large-scale restaurant facilities, vendor management, and maintenance sourcing | mcdonalds.com | VP Facilities, Director of Construction, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Yum! Brands | Restaurant parent company | Multi-brand facilities, equipment, and vendor standardization | yum.com | Director of Procurement, Facilities Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Restaurant Brands International | Restaurant parent company | Facilities and operational support across QSR brands | rbi.com | VP Procurement, Facilities Manager, Strategic Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Darden Restaurants | Restaurant operator | Large restaurant portfolio with recurring facility service needs | darden.com | Director of Facilities, Procurement Director, Operations VP | Strong Market Fit, Attendance Not Confirmed |
| Chipotle Mexican Grill | Restaurant operator | Fast-growth restaurant brand with facilities, equipment, and maintenance needs | chipotle.com | Facilities Director, Procurement Manager, Construction Manager | Strong Market Fit, Attendance Not Confirmed |
| Starbucks | Restaurant / beverage operator | Store facilities, service contracts, and equipment maintenance at scale | starbucks.com | Category Manager, Facilities Manager, Regional Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Burger King | Restaurant brand / franchise system | Facility maintenance, remodeling, and operational vendor sourcing | burgerking.com | Procurement Director, Facilities Director, Construction Lead | Strong Market Fit, Attendance Not Confirmed |
| Wendy’s | Restaurant brand / franchise system | Multi-site facilities and service procurement relevance | wendys.com | Director of Facilities, Sourcing Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Domino’s | Restaurant operator / franchise system | Facilities, logistics, and equipment service requirements | dominos.com | Facilities Manager, Strategic Sourcing Director, Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| The Cheesecake Factory | Restaurant operator | High-unit-value restaurant facilities and maintenance programs | thecheesecakefactory.com | Facilities Director, Procurement Lead, VP Operations | Strong Market Fit, Attendance Not Confirmed |
| Aramark | Foodservice / facilities services provider | May buy subcontracted services and facility solutions for managed accounts | aramark.com | Category Manager, Facilities Operations, Procurement Director | Strong Market Fit, Attendance Not Confirmed |
| Sodexo | Facilities and foodservice services provider | Relevant for subcontracting, facilities support, and vendor partnerships | sodexo.com | Procurement Manager, Operations Director, Facilities Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Vice President, Facilities | Facilities / Operations | VP / C-level | Owns strategy, budgets, and vendor selection for facility programs |
| 2 | Director of Procurement | Procurement / Sourcing | Director | Controls vendor sourcing, negotiations, and service agreements |
| 3 | Facilities Director | Facilities | Director | Primary operational owner of repairs, upkeep, and service quality |
| 4 | Strategic Sourcing Manager | Sourcing / Procurement | Manager | Evaluates suppliers, pricing, SLAs, and national coverage |
| 5 | Operations Director | Operations | Director | Links facility performance to restaurant uptime and guest experience |
| 6 | Construction Manager | Construction / Development | Manager | Manages openings, remodels, and capital project execution |
| 7 | Category Manager | Procurement / Merchandising | Manager | Owns specific spend categories tied to facilities and services |
| 8 | General Manager, Multi-Unit Operations | Operations | Manager / Director | Often influences local vendor performance and service escalation |
| 9 | Supplier Diversity Manager | Procurement / ESG | Manager / Director | Relevant where supplier inclusion and local sourcing matter |
| 10 | IT Director / Systems Manager | IT / Digital Operations | Director / Manager | Supports facility software, asset tracking, and service workflow tools |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Restaurants | Core attendee market for facility and operations support | Restaurant brands, franchise systems, and operators |
| 2 | Hospitality | Facility standards, guest experience, and service operations overlap | Multi-site hospitality operators and support teams |
| 3 | Facilities Services | Direct alignment with maintenance and outsourced facility management | Service contractors and integrated FM providers |
| 4 | Food & Beverages | Restaurant operators and foodservice brands are central to the event | Franchise systems and foodservice operators |
| 5 | Construction | Openings, remodels, repairs, and capital projects are highly relevant | GCs, remodel specialists, fixture vendors |
| 6 | Business Supplies & Equipment | MRO, equipment, and facility supply buying patterns fit the audience | Suppliers selling repair and replacement items |
| 7 | Logistics & Supply Chain | Distribution of parts, equipment, and service inventory supports buying needs | Distributors, suppliers, and fulfillment partners |
| 8 | Environmental Services | Waste, recycling, energy, and sustainability programs are relevant to operators | ESG, utilities, waste, and sustainability vendors |
| 9 | Information Technology & Services | Digital tools for maintenance, workflow, and asset management are relevant | SaaS and technology vendors serving operations teams |
| 10 | Retail | Multi-site store operations overlap with restaurant facilities management practices | Operators with distributed location footprints |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | No current-year public attendance figure provided | Attendance figure not publicly confirmed by the organizer. |
| Exhibitor count | Not publicly confirmed | Unconfirmed | No verified current-year exhibitor directory available in provided details | Use only official exhibitor lists when published. |
| Buyer count | Not publicly confirmed | Unconfirmed | No verified current-year buyer list available in provided details | Buyer-side engagement is expected based on event theme. |
| Speaker count | Not publicly confirmed | Unconfirmed | No verified current-year agenda provided | Speaker roster should be validated from the official agenda. |
| Historical attendance | Not included | Unavailable in provided details | Historical evidence should be taken from official prior-year reports if available | No unsupported estimate added. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Lower total cost, better vendor control, reliable national service | Executive meetings, sourcing demos, contract discussions | Managed services, sourcing platforms, supplier networks |
| Facilities maintenance | Faster repairs, fewer outages, better service consistency | Problem-solving conversations and case-study selling | MRO, HVAC, plumbing, electrical, refrigeration support |
| Construction and remodels | Repeatable rollouts and capital project execution | Project-based selling and vendor qualification | GC services, fixtures, finishes, project management tools |
| Technology | Asset tracking, workflow automation, service visibility | Software demos and integration discussions | CMMS, field service software, analytics, IoT tools |
| Sustainability | Energy reduction, waste handling, ESG reporting | Outcome-based selling tied to cost savings and compliance | Energy services, waste/recycling, environmental reporting |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is tightly aligned with facility, procurement, and operations buyers in restaurant environments. |
| Decision-maker availability | High | Director-level and VP-level functions are likely to attend or be represented. |
| Data collection potential | Medium to High | Strong if official exhibitor, speaker, or sponsor directories are published. |
| Apollo targeting potential | Very High | Clear industries and buyer titles map well to Apollo filters. |
| Geographic targeting potential | High | Strong focus on Florida and the broader U.S. restaurant footprint. |
| Best outreach approach | Account-based email and LinkedIn outreach | Target facilities, procurement, and operations leaders with ROI-led messaging. |
| Overall lead quality | High | Strong B2B event for lead generation, partnership building, and attendee list sales. |
| Best use case | Buyer profiling and supplier targeting | Useful for vendors selling maintenance, services, software, construction, and operational support. |
| Limitations / risks | Official participant data not provided | No confirmed current-year attendee, exhibitor, or speaker list was supplied here. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Restaurants; Hospitality; Facilities Services; Food & Beverages; Construction; Business Supplies & Equipment; Logistics & Supply Chain; Environmental Services; Information Technology & Services | Align with restaurant facilities buyers and solution partners |
| Departments | Procurement; Operations; Facilities; Construction; Supply Chain; IT; Sustainability | Reach decision-makers and influencers most likely to buy |
| Seniority | Manager; Director; VP; C-level | Focus on buyers with budget authority and vendor influence |
| Job titles | VP Facilities, Director of Facilities, Procurement Manager, Strategic Sourcing Manager, Operations Director, Construction Manager, Category Manager, Sustainability Manager, IT Director, Facilities Engineer | High-intent titles for event outreach and account-based selling |
| Geography | United States; Florida; Southeast U.S. | Prioritize regional proximity and national restaurant operators |
| Employee size | 51-200; 201-500; 501-1,000; 1,001-5,000; 5,000+ | Captures multi-site operators and larger supplier organizations |
| Keywords | restaurant facilities, maintenance, procurement, sourcing, remodel, construction, MRO, service management, asset management, CMMS | Refine for true event-aligned contacts |
| Company type | Public; Private; Franchise; Multi-location operator; Service provider | Matches both buyer-side and supplier-side attendance |
Suggested Apollo Search Logic: (restaurants OR hospitality OR facilities services) AND (procurement OR sourcing OR facilities OR operations OR construction) AND (Director OR VP OR Manager OR C-level) AND (United States OR Florida). Add keywords such as “maintenance,” “remodel,” “MRO,” “asset management,” or “CMMS” when targeting solution buyers.
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Restaurant Facility Management Association (RFMA) | Organizer website | Organizer identity and association focus | High |
| RFMA Events Page | Official event listing | Current and prior event references when available | High |
| RFMA About Page | Association information | Association mission and industry relevance | High |
| Visit Florida | State tourism resource | Regional context for Florida event travel and accessibility | Medium |
| Visit Tampa Bay | Destination marketing organization | Host city context and likely convention activity | Medium |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to RFMA - Restaurant Facility Management Association — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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