🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Retail Technology Show — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds
About this event
Data sheet
Retail Technology Show – Event Attendee & Buyer Profile Analysis
Event Date: 21–22 April 2027 | Location: ExCeL London, London, United Kingdom | Event Status: Upcoming | Research Date: 2 July 2026
Event Overview
| Field | Details |
|---|---|
| Event Name | Retail Technology Show |
| Event Date | 21–22 April 2027 |
| Event Status | Upcoming |
| Venue | ExCeL London |
| City | London |
| State / Region | Greater London |
| Country | United Kingdom |
| Organizer | Retail Technology Show (organizer brand not fully specified in the provided official site text) |
| Official Event Website | RetailTechnologyShow.com |
| Event Type | Retail technology trade show and conference |
| Primary Category | IT & Technology |
| Secondary Applicable Categories | Retail; Business Services |
| Audience Reach | National / European retail audience with international supplier presence |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium for event positioning; low for exact footfall due to no publicly confirmed attendance figure in the provided source text. |
| Main Purpose of Event | To connect retail decision-makers with technology providers across innovation, store operations, digital transformation, loss prevention, AI, and retail performance. |
About the Event
Retail Technology Show is a dedicated retail innovation event that brings together senior retail leaders, technology vendors, solution providers, and retail ecosystem partners. The official site positions the show as a meeting point for “Europe’s most forward-thinking retailers and leading tech innovators,” which indicates a clear commercial focus on retail transformation and supplier discovery.
The event matters because retail buyers increasingly source solutions for store operations, omnichannel commerce, AI, customer experience, loss prevention, data, payment systems, and workforce productivity. For exhibitors and B2B sellers, the show is a high-intent environment for lead generation, partnership building, product demos, and decision-maker engagement across retail, operations, IT, and procurement functions.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Retail technology decision-makers | Multi-site retailers, department stores, grocery chains, specialty retailers | CIO, CTO, IT Director, Digital Director, Head of Retail Technology | High-intent buyers for software, hardware, integration, analytics, and retail platform vendors. |
| Operations leadership | Retail chains, convenience groups, consumer brands with store networks | Operations Director, Retail Operations Manager, Store Operations Lead | Relevant for solutions improving productivity, store performance, and operational visibility. |
| Merchandising and trading teams | Retailers, e-commerce retailers, omnichannel businesses | Merchandising Director, Category Manager, Buying Manager | Relevant for assortment, inventory, pricing, and planning tools. |
| Procurement and sourcing teams | Retail headquarters, group purchasing teams, managed service buyers | Procurement Manager, Strategic Sourcing Manager, Category Sourcing Lead | Important for suppliers selling enterprise technology, services, and contractable solutions. |
| Loss prevention / security leaders | Retailers with large store estates, luxury retail, electronics retail | Head of Loss Prevention, Security Director, Fraud Prevention Lead | Strong fit for security, surveillance, fraud, compliance, and shrink reduction vendors. |
| Store design / facilities / estate teams | Retailers, hospitality-retail hybrid operators, franchise groups | Facilities Director, Estate Manager, Store Development Lead | Relevant for in-store technology, digital signage, energy, maintenance, and store-fit solutions. |
| Data and AI teams | Large retailers, marketplaces, consumer brands | Head of Data, Data Science Lead, AI/Product Analytics Manager | High relevance for analytics, personalization, forecasting, and decision intelligence providers. |
| Innovation and transformation teams | Enterprise retailers, retail groups, venture-backed retail innovators | Transformation Director, Innovation Lead, Future of Retail Manager | Ideal for emerging tech, pilot programs, and partnership-led selling. |
| Partners, consultants, and integrators | Retail consultancies, system integrators, implementation partners | Partner Director, Managing Consultant, Solutions Architect | Useful channel partners for solution resale, implementation, and ecosystem expansion. |
| Media, analysts, and associations | Retail media, trade publications, industry bodies | Editors, analysts, association executives | Supports visibility, market intelligence, and brand credibility. |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city | London-based retailers, HQ teams, and solution providers | Very High | London is a major retail, fintech, and technology hub with strong executive attendance potential. |
| Host region | Greater London and South East England | High | Dense concentration of retail headquarters, agencies, and technology vendors. |
| Nearby business hubs | Reading, Oxford, Cambridge, Birmingham, Manchester | Medium to High | Likely to attract UK buyers willing to travel for retail technology sourcing and networking. |
| National UK reach | Retail chains and consumer brands across the United Kingdom | High | The event is well positioned for national retailers seeking vendor comparison and strategy updates. |
| European reach | Retailers, distributors, and suppliers from Western Europe | Medium | The official messaging references Europe-wide retail change-makers and tech innovators. |
| International reach | Global retail tech suppliers and multi-country retail groups | Medium | Likely cross-border attendance from solution vendors, partners, and multinational retailers. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary: National | Strong UK buyer appeal | The event is hosted in London and is highly relevant to national retail groups, enterprise buyers, and technology vendors operating across the United Kingdom. |
| Secondary: Regional | Very relevant for Greater London and surrounding business corridors | Convenient for nearby retail HQs, agencies, and technology partners in the South East. |
| Secondary: Global | International supplier and partner presence is likely | The retail technology category naturally draws global vendors and cross-border solution providers, even where exact international attendance is not publicly confirmed. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Tesco | Retailer | Large-scale grocery and omnichannel retail operator with ongoing demand for store, digital, data, and operations technology. | tesco.com | CIO, CTO, Head of Digital, Procurement Director, Retail Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Sainsbury’s | Retailer | Major UK retail group with enterprise buying needs across commerce, supply chain, and in-store technology. | sainsburys.co.uk | IT Director, Category Manager, Head of Transformation, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Marks & Spencer | Retailer | National retail brand with needs in customer experience, store tech, merchandising, and operations modernization. | marksandspencer.com | Digital Director, Store Operations Lead, Procurement Manager, Data Director | Strong Market Fit, Attendance Not Confirmed |
| John Lewis Partnership | Retailer | Omnichannel retailer with complex estate, customer service, and technology requirements. | johnlewispartnership.co.uk | Technology Director, Operations Director, Buying Manager, Transformation Lead | Strong Market Fit, Attendance Not Confirmed |
| Boots | Retailer | Large UK retail and pharmacy chain with store operations and digital commerce technology needs. | boots-uk.com | IT Director, Procurement Lead, Retail Systems Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Argos | Retailer | Catalog and omnichannel retailer with strong need for inventory, digital, and fulfillment technology. | argos.co.uk | Supply Chain Director, Head of Digital, Category Manager, CTO | Strong Market Fit, Attendance Not Confirmed |
| ASDA | Retailer | Large-format retailer with requirements in store tech, pricing, workforce, and operational efficiency. | asda.com | Retail Operations Director, Procurement Director, IT Director, Data Lead | Strong Market Fit, Attendance Not Confirmed |
| Waitrose & Partners | Retailer | Premium grocery brand with digital, loyalty, and in-store experience priorities. | waitrose.com | Buying Director, Technology Director, Operations Manager, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Currys | Retailer | Electronics retailer with high relevance for store technology, asset protection, and data-driven retail execution. | currys.co.uk | IT Director, Loss Prevention Head, Category Manager, Transformation Director | Strong Market Fit, Attendance Not Confirmed |
| Halfords | Retailer | Multi-channel retail and services operator with store network and supply chain technology requirements. | halfords.com | Operations Director, Procurement Manager, Digital Lead, Retail Systems Manager | Strong Market Fit, Attendance Not Confirmed |
| Kingfisher | Retailer | Parent group for home improvement retail with enterprise-scale store, data, and supply chain complexity. | kingfisher.com | CIO, Supply Chain Director, Procurement Lead, Transformation Director | Strong Market Fit, Attendance Not Confirmed |
| Next | Retailer | Leading UK retail and e-commerce operator with strong interest in digital, fulfillment, and analytics solutions. | next.co.uk | Digital Director, CTO, Merchandising Director, Data Science Lead | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | CIO / CTO | Technology | Executive | Owns technology strategy, vendor evaluation, and enterprise platform decisions. |
| 2 | IT Director / Head of IT | IT | Director | Influences systems selection, integration, infrastructure, and solution rollout. |
| 3 | Digital Director / Head of Digital | Digital Commerce | Director | Manages omnichannel transformation, customer experience, and digital investment priorities. |
| 4 | Procurement Director / Procurement Manager | Procurement | Director / Manager | Controls sourcing processes and supplier selection for enterprise technology and services. |
| 5 | Strategic Sourcing Manager | Sourcing | Manager | Evaluates commercial proposals, vendor fit, and contract performance. |
| 6 | Operations Director / Retail Operations Manager | Operations | Director / Manager | Interested in technologies that improve store execution, labor productivity, and service levels. |
| 7 | Merchandising Director / Category Manager / Buying Manager | Merchandising | Director / Manager | Strong influence over product, assortment, pricing, and retail execution technology. |
| 8 | Supply Chain Director / Head of Supply Chain | Supply Chain | Director | Relevant for forecasting, inventory, logistics, and fulfillment solutions. |
| 9 | Loss Prevention / Security Director | Security / Risk | Director | Relevant for surveillance, anti-fraud, shrink reduction, and compliance tools. |
| 10 | Facilities Director / Estate Manager | Facilities / Property | Director / Manager | Influences store estate modernization, maintenance systems, and in-store infrastructure purchases. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Retail | The core audience consists of retail operators, brands, and multi-site retail groups. | Retail chains, omnichannel operators, category teams, and retail HQ buyers. |
| 2 | Information Technology & Services | Retail tech buying is heavily driven by enterprise technology selection and integration. | Software, platforms, analytics, systems integration, and managed services. |
| 3 | Computer Software | Many exhibitors will sell SaaS and platform-based solutions for retail operations and commerce. | Point solutions, enterprise software, SaaS expansion, and product demos. |
| 4 | Consumer Goods | Consumer brands and retail-adjacent businesses often attend for go-to-market and channel insights. | Brand-side digital and retail operations buyers. |
| 5 | Logistics & Supply Chain | Inventory, fulfillment, and last-mile optimization are key retail technology priorities. | Supply chain software, warehouse tech, and delivery optimization. |
| 6 | Wholesale | Distributors and wholesale operators may attend to evaluate retail-facing tech and channels. | Channel management, order processing, and B2B commerce tools. |
| 7 | Marketing & Advertising | Retail media, personalization, and customer engagement are increasingly tech-driven. | CRM, loyalty, retail media, customer data platforms, and martech. |
| 8 | Financial Services | Payments, fraud prevention, and checkout innovation are important retail technology segments. | Payments, fintech integrations, fraud analytics, and POS innovation. |
| 9 | Security & Investigations | Retail loss prevention and store security are prominent buyer themes. | Loss prevention, surveillance, compliance, and shrink-reduction technology. |
| 10 | Facilities Services | Store estate and facilities leaders influence in-store technology and infrastructure purchases. | Facilities tech, maintenance platforms, energy optimization, and store operations tools. |
| 11 | Management Consulting | Consultants support retail transformation, vendor selection, and operating model design. | Advisory partnerships, channel referrals, and enterprise transformation projects. |
| 12 | Internet | E-commerce and digital commerce leaders are part of the broader retail buyer ecosystem. | Digital commerce, marketplaces, and customer experience solutions. |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Official website text provided does not include a verified attendance figure. | Attendance figure not publicly confirmed by the organizer. |
| Exhibitor count | Not publicly confirmed in provided source text | Unconfirmed | No exhibitor total included in the provided official content. | Use exhibitor directory for live verification if needed. |
| Buyer count | Not publicly confirmed | Unconfirmed | No buyer-count disclosure in the provided official content. | Buyer volume should be treated as unknown. |
| Speaker count | Not publicly confirmed | Unconfirmed | Conference navigation is present, but a verified count was not included in the provided source text. | May be updated once agenda pages are reviewed directly. |
| Historical attendance | Not included here | Not verified from provided text | No prior-year attendance data was supplied. | Prior-year show reports may be used for later validation. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Retail technology modernization | Upgrade legacy systems and improve store and digital operations | Executive demos, transformation workshops, ROI discussions | Retail software platforms, integration services, managed IT |
| AI and analytics | Forecast demand, personalize offers, and improve decision-making | Use-case demos and pilot programs | AI tools, predictive analytics, customer insights platforms |
| Omnichannel commerce | Align store, e-commerce, and fulfilment experiences | Cross-functional buying conversations | Commerce platforms, order management, customer data systems |
| Loss prevention and security | Reduce shrink and strengthen store security | Security ROI and compliance messaging | CCTV, analytics, surveillance, fraud detection, access control |
| Store operations | Improve labor productivity and execution consistency | Operational efficiency cases and field team adoption | Workforce tools, task management, store execution platforms |
| Payments and checkout | Speed up checkout and reduce friction | Checkout innovation demos and payments briefings | POS, payment orchestration, self-checkout, fintech solutions |
| Retail media and customer engagement | Increase loyalty, basket size, and personalization | Marketing and commercial buyer meetings | CRM, loyalty, CDP, retail media platforms |
| Sustainability and energy efficiency | Lower operating costs and improve ESG performance | Business case discussions with facilities and operations leaders | Energy management, smart building, reporting software |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is directly centered on retail decision-makers and retail technology purchasing. |
| Decision-maker availability | High | Retail IT, digital, operations, and procurement leaders are core audience segments. |
| Data collection potential | High | Exhibitor, speaker, and content-based intelligence can support lead enrichment and segmentation. |
| Apollo targeting potential | Very High | Clear industry, title, department, and company-size targeting is possible for retail and retail-tech buyer personas. |
| Geographic targeting potential | High | London hosting creates strong UK and regional targeting efficiency with manageable travel concentration. |
| Best outreach approach | Very High | Pre-event outreach, meeting requests, product-category messaging, and executive content offers. |
| Overall lead quality | Very High | Strong commercial fit for retail technology, services, and enterprise solution sellers. |
| Best use case | Very High | Attendee list building, targeted prospecting, exhibitor outreach, appointment setting, and buyer profiling. |
| Limitations / risks | Medium | Exact attendance and current-year participation data were not publicly confirmed in the provided source text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Retail; Information Technology & Services; Computer Software; Consumer Goods; Logistics & Supply Chain; Wholesale; Financial Services; Security & Investigations; Facilities Services; Management Consulting | Focus on retail buyers and the adjacent solution ecosystem. |
| Departments | Information Technology; Operations; Procurement; Supply Chain; Merchandising; Digital; Security; Facilities; Data / Analytics | Reach the functions most likely to attend and buy. |
| Seniority | Manager, Director, VP, CXO | Prioritize decision-makers and budget holders. |
| Job titles | CIO, CTO, IT Director, Digital Director, Procurement Director, Supply Chain Director, Operations Director, Category Manager, Buying Manager, Head of Retail Technology | Target high-conversion retail technology stakeholders. |
| Geography | United Kingdom; Greater London; South East England; Ireland; Western Europe | Align outreach with likely visitor travel patterns and regional relevance. |
| Employee size | 500–10,000+, with separate lists for enterprise 1,000+ | Match the event’s enterprise and multi-site retail buyer profile. |
| Keywords | retail technology, omnichannel, store operations, POS, loss prevention, retail media, loyalty, customer data, forecasting, inventory optimization, e-commerce, checkout, AI | Build intent-based and role-based prospecting segments. |
| Company type | Retailers, retail groups, brands with stores, system integrators, software vendors, consultancies | Separate buyers from solution providers and partner channels. |
| Revenue range | Mid-market to enterprise retail revenue bands | Prioritize organizations with budget and operational scale. |
| Technologies | Retail POS, ERP, CRM, e-commerce platforms, warehouse management, payment systems, analytics tools | Find technology migration and integration opportunities. |
Suggested Apollo Search Logic: (Retail OR “retail chain” OR omnichannel OR “store operations” OR merchandising OR “digital transformation”) AND (CIO OR CTO OR “IT Director” OR “Procurement Director” OR “Operations Director” OR “Category Manager” OR “Buying Manager”)
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Retail Technology Show official website | Official organizer / event website | Event name, date format, venue reference, event positioning, and audience description. | Very High |
| ExCeL London official website | Venue website | Venue identity and London location context. | Very High |
| Provided official website text excerpt | Primary source excerpt | Confirmed “21–22 April 2027 | Excel London” and retail-focused positioning. | Very High |
| Retail Technology Show navigation pages referenced in source excerpt | Official site structure | Presence of exhibitor list, agenda, speakers, conference, and networking sections for event intelligence use. | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Retail Technology Show — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds