🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to RETAIL TECHNOLOGY — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds
About this event
Data sheet
RETAIL TECHNOLOGY – Event Attendee & Buyer Profile Analysis
Event Date: 24–25 August 2027
Location: Stockholm, Sweden
Event Status: Upcoming
Research Date: 2 July 2026
Event Overview
| Event Name | Retail Technology |
| Event Date | 24–25 August 2027 |
| Event Status | Upcoming |
| Venue | Stockholmsmässan |
| City | Stockholm |
| State / Region | Stockholm County |
| Country | Sweden |
| Organizer | Confirmed on official event website; organizer name not clearly stated in the provided page text |
| Official Event Website | retailexpostockholm.se/english/ |
| Event Type | Conference, exhibition, and meeting place for retail innovation, technology, and buyer-supplier networking |
| Primary Category | IT & Technology |
| Secondary Applicable Categories | Business Services; Logistics & Transportation |
| Audience Reach | Nordic regional audience with broader international relevance for retail technology suppliers |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. Historical evidence shows 3,564 visitors in a prior edition on the official website. |
| Attendance Data Reliability | Medium for historical evidence; low for 2027 forecast because current-year attendance is not publicly confirmed |
| Main Purpose of Event | To connect retailers, brands, and technology suppliers around digital transformation, customer experience, e-commerce, operations, logistics, and retail innovation |
About the Event
Retail Technology is a major Nordic retail conference, exhibition, and networking platform focused on the future of commerce. The official website positions it as a retail innovation event built “by, for and about retailers,” with a strong emphasis on digitalization, customer experience, supply chain, e-commerce, and emerging technologies.
The event matters because it attracts senior retail decision-makers and solution providers in one place, making it highly relevant for supplier prospecting, buyer profiling, partnership development, and market education. It is especially valuable for organizations selling retail software, analytics, payments, logistics, store operations, customer experience, and transformation services to Nordic retail brands and chains.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Retail executives | Retail chains, grocery groups, specialty retailers, consumer brands | Strategic decision-makers, budget holders, transformation sponsors | High-value targets for digital, CX, and store technology suppliers |
| Technology leaders | Retail IT, e-commerce, infrastructure, and innovation teams | Evaluators of software, platforms, integrations, and architecture | Critical for SaaS, cloud, analytics, cybersecurity, and automation vendors |
| Operations and logistics leaders | Retail operations, supply chain, warehouse, distribution, and store ops | Influence on process optimization, fulfillment, and inventory systems | Relevant for logistics tech, inventory visibility, RFID, and workflow solutions |
| Marketing and customer experience leaders | Brand, CRM, digital marketing, retail media, CX, loyalty teams | Influence over omnichannel, personalization, loyalty, and engagement tools | Strong fit for martech, retail media, digital signage, and customer data platforms |
| Merchandising and category teams | Retail merchandising, buying, assortment planning, category management | Influence on product selection, assortment, pricing, and commercial tools | Relevant for retail analytics, planning, and category optimization suppliers |
| Loss prevention and risk teams | Retail security, compliance, and asset protection functions | Decision-makers for RFID, surveillance, fraud reduction, and security tooling | Useful for security-tech, RFID, and loss-prevention vendors |
| C-level leadership | CEOs, COOs, CIOs, CTOs, CMOs, CFOs | Executive sponsors and final approvers for transformation projects | Very high-value for enterprise sales and strategic partnerships |
| Consultants and advisors | Retail advisors, analysts, implementation partners, industry consultants | Influence recommendations, vendor shortlists, and project scope | Useful for channel, referral, and ecosystem growth |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Stockholm | Local metro-area retailers, brands, vendors, and agencies | High | Strong local draw due to Sweden’s retail and HQ concentration |
| Host region: Stockholm County | Regional HQs, digital teams, retail chains, logistics partners | High | Relevant for Nordic retail headquarters and decision-makers |
| Nearby business hubs | Gothenburg, Malmö, Uppsala, Helsinki, Oslo, Copenhagen | Medium to High | Nordic reach is credible for senior retail and tech audiences |
| National reach: Sweden | Retail chains, brands, wholesalers, solution providers, consultants | High | The event is positioned as Sweden’s major retail meeting place |
| International / Nordic reach | Nordic retailers, European tech suppliers, international speakers and brands | Medium to High | Official text positions it as the Nordic region’s largest retail meeting place |
| Trade corridor relevance | Retail-tech, e-commerce, logistics, and omnichannel solution buyers | Medium | Useful for suppliers targeting the Nordics and broader EMEA retail market |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Secondary reach descriptor | International speakers and technology vendors can be relevant, but the event is primarily anchored in the Nordic retail market. |
| Primary classification: Regional | Confirmed positioning | The official website explicitly calls it the Nordic region’s largest retail conference, exhibition, and meeting place. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| ICA | Retail / grocery operator | Listed speaker organization; major Nordic retail decision-maker for store, digital, and supply chain technology | ica.se | CIO, IT Director, Head of eCommerce, Operations Director | Confirmed Speaker Organization |
| Coop | Retail / grocery operator | Listed speaker organization; likely buyer for omnichannel, loyalty, operations, and retail systems | coop.se | CEO, Chief Operations Officer, Head of IT, Head of Customer Experience | Confirmed Speaker Organization |
| Systembolaget | Public retail / state-owned operator | Listed speaker organization; relevant for compliance, store operations, and inventory technology | systembolaget.se | Operations Director, IT Director, Loss Prevention Manager, Procurement Manager | Confirmed Speaker Organization |
| Axel Johnson | Retail group / holding company | Listed speaker organization; relevant for transformation, sustainability, and digital retail investments | axeljohnson.se | Head of Sustainability, Head of Emerging Tech, Digital Transformation Director | Confirmed Speaker Organization |
| NK | Department store / retail operator | Listed speaker organization; relevant for retail media, premium commerce, and customer experience solutions | nk.se | Head of Retail Media, Retail Director, Marketing Director, CX Director | Confirmed Speaker Organization |
| Systembolaget | Public retail / state-owned operator | Relevant buyer-side organization for retail technology procurement and compliance-driven systems | systembolaget.se | Head of Technology, IT Director, Procurement Manager | Prior-Year Participation Evidence |
| Lyko | Retail / e-commerce brand | Listed speaker organization; strong fit for e-commerce, personalization, and fulfillment tech | lyko.com | Ecommerce Director, Head of Digital, Logistics Director, IT Director | Confirmed Speaker Organization |
| Foodora | Retail platform / delivery operator | Listed speaker organization; relevant for last-mile, platform, marketplace, and consumer experience solutions | foodora.se | Operations Director, Head of Logistics, Digital Director, Partnerships Director | Confirmed Speaker Organization |
| NA-KD | Retail / e-commerce brand | Listed speaker organization; useful for digital commerce, data, and marketing technology buyers | na-kd.com | CEO, CMO, Head of eCommerce, Head of Data | Confirmed Speaker Organization |
| Booking.com | Digital commerce / marketplace platform | Listed speaker organization; relevant to customer experience, digital marketing, and platform operations | booking.com | Global Product Marketing, Digital Experience Director, Data Leader | Confirmed Speaker Organization |
| Huawei | Technology vendor / infrastructure | Listed speaker organization; relevant for enterprise tech infrastructure and connectivity buyers | huawei.com | CIO, CTO, Head of IT Infrastructure, Technology Director | Confirmed Speaker Organization |
| Svensk Handel | Industry association | Listed speaker organization; important for sector advocacy, education, and retailer influence | svenskhandel.se | Association Leader, Policy Lead, Industry Relations Director | Confirmed Speaker Organization |
| Waynes Coffee | Retail / hospitality brand | Listed speaker organization; relevant for customer experience, store formats, and operations tech | waynescoffee.com | Retail Transformation Leader, Operations Director, Brand Director | Confirmed Speaker Organization |
| AllSaints | Apparel retail brand | Listed speaker organization; relevant for fashion retail systems and omnichannel experience | allsaints.com | Founder, Retail Director, Ecommerce Director, CMO | Confirmed Speaker Organization |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | CEO / Managing Director | Executive | C-level | Executive sponsor for transformation and major budget approvals |
| 2 | CIO / IT Director | IT | C-level / Director | Owns retail systems, integration, infrastructure, and vendor evaluation |
| 3 | CTO / Head of Technology | Technology | C-level / Director | Responsible for modernization, architecture, and platform decisions |
| 4 | Chief Operations Officer / Operations Director | Operations | C-level / Director | Influences store operations, process improvement, and service execution |
| 5 | Ecommerce Director / Head of eCommerce | Digital / Commerce | Director / Head | Key buyer for omnichannel, conversion, and online merchandising tools |
| 6 | Head of Customer Experience / CX Director | Customer / Marketing | Director / Head | Influences personalization, loyalty, and journey orchestration tools |
| 7 | Head of Logistics & Operations / Logistics Director | Supply Chain | Director / Head | Decision-maker for fulfillment, inventory, and distribution systems |
| 8 | Head of Loss Prevention & RFID | Security / Operations | Manager / Head | Important for anti-shrink, item visibility, and asset protection solutions |
| 9 | Head of Data / Data Scientist | Analytics | Head / Specialist | Relevant for forecasting, customer analytics, and AI-driven retail use cases |
| 10 | Director of Innovation / Digital Transformation Director | Innovation / Strategy | Director | Owns pilots, vendor scouting, and modernization roadmaps |
| 11 | Commercial Director / Brand Director | Commercial / Marketing | Director | Influences revenue growth tools, brand engagement, and retail media |
| 12 | Project Manager / Retail Transformation Manager | PMO / Transformation | Manager | Coordinates implementation projects and vendor rollouts |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Retail | Core audience is retail operators and brands | Store tech, omnichannel, CX, and merchandising |
| 2 | Computer Software | Many exhibitors and buyers are software-led | SaaS, POS, ERP, analytics, and workflow platforms |
| 3 | Information Technology & Services | Event centers on digital transformation | IT services, implementation, and managed services |
| 4 | Logistics & Supply Chain | Supply chain and logistics are explicit focus areas | Fulfillment, inventory, warehouse, and last-mile tech |
| 5 | Marketing & Advertising | Retail media, loyalty, and CX are key themes | Martech, personalization, and retail media buyers |
| 6 | Consumer Goods | Brands attending to sell through retail channels | Trade marketing, omnichannel, and retail activation |
| 7 | Wholesale | Relevant for supplier and distribution-side attendees | Channel management and order-to-cash tools |
| 8 | Consumer Services | Customer experience and service design are recurring themes | CX, support automation, and loyalty programs |
| 9 | Electrical/Electronic Manufacturing | Store hardware, digital signage, and devices | POS hardware, sensors, and connectivity |
| 10 | Computer Networking | Retail infrastructure and store connectivity are important | Store networks, edge devices, and connectivity |
| 11 | Design | Store experience, UX, and customer journey design | Experience design, store concepts, and digital UX |
| 12 | Security & Investigations | Loss prevention and retail security are stated topics | Asset protection, fraud, and surveillance solutions |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed for 2027 | Confirmed unavailable | Organizer website does not publish 2027 attendance on the provided page | Use historical reference only for planning |
| Historical visitor count | 3,564 visitors | Historical / prior-year evidence | Official event website prior edition statistics | Not a confirmed 2027 figure |
| Exhibitor count | 250 exhibitors | Historical / prior-year evidence | Official event website prior edition statistics | Useful for market sizing, not current-year confirmation |
| Speaker count | 200 speakers | Historical / prior-year evidence | Official event website prior edition statistics | Indicates strong educational and thought-leadership depth |
| Buyer count | Not publicly confirmed | Unavailable | No official buyer count on provided page | Buyer presence inferred from attendee profile language |
| Sponsor count | Not publicly confirmed | Unavailable | No official sponsor count on provided page | Not used in forecast |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Digital transformation | Modernize systems, processes, and customer journeys | Executive meetings, use-case demos, transformation workshops | Consulting, platforms, integration services |
| E-commerce | Improve conversion, fulfillment, and omnichannel performance | Retailer pain-point mapping and ROI discussions | Commerce platforms, search, personalization, CMS |
| Customer experience | Create seamless journeys across channels | CX assessment, demo, and customer journey mapping | CRM, loyalty, analytics, retail media |
| Supply chain & logistics | Visibility, inventory optimization, and faster replenishment | Ops-focused demos and workflow benchmarking | WMS, TMS, forecasting, tracking, RFID |
| AI and analytics | Predict demand, optimize assortment, automate decisions | Insight-led demos and KPI-based case studies | BI, AI, data platforms, forecasting tools |
| Store technology | Improve in-store efficiency and experience | Hardware demos and store pilot conversations | POS, digital signage, devices, edge networks |
| Loss prevention & RFID | Reduce shrink and improve item-level visibility | Compliance and savings-focused selling | RFID, sensors, video analytics, security systems |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Event is built around retail decision-makers and solution needs. |
| Decision-maker availability | High | Official site says one-third of audience are C-level and above. |
| Data collection potential | High | Good speaker, exhibitor, and attendee profiling potential; buyer-side targeting is strong. |
| Apollo targeting potential | Very High | Clear fit for retail, software, logistics, marketing, and technology filters. |
| Geographic targeting potential | High | Strong Nordic concentration with practical Sweden, Norway, Denmark, and Finland targeting. |
| Best outreach approach | Very High | Use role-based outreach to retail executives, IT leaders, and operations leaders with retail-tech pain points. |
| Overall lead quality | Very High | A strong event for B2B attendee list building and buyer-intent prospecting in the retail technology space. |
| Best use case | Lead generation and enterprise sales | Ideal for sourcing decision-makers, mapping retail account lists, and identifying high-intent buyers. |
| Limitations / risks | Medium | 2027 exhibitor, attendee, and buyer lists are not yet publicly confirmed on the provided page. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Retail; Computer Software; Information Technology & Services; Logistics & Supply Chain; Marketing & Advertising; Consumer Goods; Wholesale; Security & Investigations; Electrical/Electronic Manufacturing; Computer Networking | Prioritize the most relevant buyer and solution-provider ecosystems |
| Departments | IT, Operations, eCommerce, Marketing, Procurement, Supply Chain, Innovation, CX | Find functional owners and implementers |
| Seniority | CXO, VP, Director, Head, Manager | Capture executive sponsors and operational buyers |
| Job titles | CIO, CTO, COO, CEO, IT Director, Ecommerce Director, Head of eCommerce, Head of Technology, Operations Director, Head of Logistics, Head of Customer Experience, Retail Director, Digital Transformation Director, Head of Data | Target the exact titles most likely to buy or influence buying |
| Geography | Sweden; Norway; Denmark; Finland; Nordics; Greater Europe for suppliers | Align outreach with event draw and regional buying power |
| Employee size | 200-500, 500-1,000, 1,000-5,000, 5,000+ | Focus on enterprises and upper-midmarket retailers with budgets |
| Keywords | retail technology, e-commerce, omnichannel, digital transformation, customer experience, POS, RFID, supply chain, inventory, retail media, loyalty, analytics, store operations | Refine for event themes and buying intent |
| Technologies | ERP, CRM, ecommerce platform, POS, WMS, analytics, BI, cloud, RFID, digital signage | Useful for technology-stack-triggered prospecting |
| Company type | Public company, private company, enterprise retailer, retail group, omnichannel brand, state-owned operator | Prioritize companies with real buying power and complex needs |
| Revenue range | Mid-market to enterprise revenue bands where available | Supports higher contract values and multi-stakeholder sales cycles |
Suggested Apollo Search Logic: (“retail” OR “ecommerce” OR “customer experience” OR “store operations” OR “digital transformation” OR “supply chain”) AND (CIO OR CTO OR COO OR “IT Director” OR “Head of eCommerce” OR “Operations Director” OR “Head of Data” OR “Retail Director”) AND (Sweden OR Nordics)
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Retail Technology official website | Official organizer / event website | Event name, dates, venue, city, audience description, focus areas, speakers, and historical visitor/exhibitor/speaker figures | Very High |
| Official event page sections: Program, Utställarlista, Hosted Buyer, Vem besöker | Official site navigation / event pages | Event format and buyer-oriented positioning; current 2027 public data availability checks | Very High |
| Official speaker list on event website | Official exhibitor / speaker content | Confirmed speaker organizations used as buyer-side relevance evidence | High |
| Stockholmsmässan official venue site | Venue source | Venue confirmation and location context | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to RETAIL TECHNOLOGY — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds