Retail Asset Protection Conference - RILA
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About this event
Data sheet
Retail Asset Protection Conference - RILA – Event Attendee & Buyer Profile Analysis
Event Date: May 4 - 7, 2027
Location: Louisville, KY, United States
Event Status: Upcoming
Research Date: July 2, 2026
Event Overview
| Event Name | Retail Asset Protection Conference - RILA |
| Event Date | May 4 - 7, 2027 |
| Event Status | Upcoming |
| Venue | Official venue not specified in the provided official page text; the organizer directs attendees to the conference venue details in the Plan Your Trip section. |
| City | Louisville |
| State / Region | KY |
| Country | United States |
| Organizer | Retail Industry Leaders Association (RILA) |
| Official Event Website | rila.org/conferences/retail-asset-protection-conference |
| Event Type | Conference, networking, expo, and education event |
| Primary Category | Security & Defense |
| Secondary Applicable Categories | Retail, Logistics & Transportation, Business Services |
| Audience Reach | National with select cross-border relevance for retail security and loss prevention leaders |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium for date, location, and theme; low for attendance volume because no current public attendance figure is confirmed. |
| Main Purpose of Event | To connect retail asset protection leaders around organized retail crime, loss prevention, workplace safety, and retail security strategy. |
About the Event
The Retail Asset Protection Conference is RILA’s flagship event for retail security, loss prevention, and asset protection professionals. The official site positions the conference as a place where leaders come together to address organized retail crime, fraud prevention, workplace safety, and evolving risk-management challenges across retail operations.
This event matters because it sits at the intersection of retail operations, security technology, and enterprise risk. It is especially relevant for buyers and influencers who manage loss prevention programs, physical security, store operations, compliance, law-enforcement collaboration, and supplier evaluation for technologies and services that reduce shrink and improve safety.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Retail asset protection leadership | National retailers, omnichannel brands, specialty retail chains | Decision-makers for security strategy, loss prevention budgets, vendor selection | Primary buyer group for security platforms, services, and consulting |
| Loss prevention teams | Retail LP departments, store protection groups | Influence on shrink-reduction tools, investigations, reporting, case management | High relevance for surveillance, analytics, RFID, incident management, and recovery tools |
| Physical security leaders | Retail security operations, store protection, safety teams | Own security operations, guarding, monitoring, and incident response | Strong fit for video analytics, access control, alarm, and integrated security vendors |
| Operations leaders | Store operations, field operations, regional leadership | Influence safety policies and store execution | Relevant for workforce safety, compliance, and operational risk solutions |
| Retail technology leaders | IT, digital transformation, enterprise security technology teams | Approve software, integration, cybersecurity, and data platforms | High relevance for SaaS, AI, data, and systems integrators |
| Supply chain and inventory control teams | Retail supply chain, inventory planning, logistics | Influence stock accuracy, traceability, shrink prevention | Relevant for RFID, item visibility, chain-of-custody, and data platforms |
| Legal and compliance teams | Retail legal, compliance, investigations | Guide policy, evidence handling, and regulatory response | Important for case-management, privacy, and compliance solutions |
| Law enforcement / public sector partners | Police departments, prosecutors, attorneys general offices | Collaborate on organized retail crime, investigations, and prosecutions | Relevant for public-private safety partnerships and investigation tools |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Louisville host city | Local hosts, venue staff, regional retail leaders | Medium | Convenient for Midwest and Southeast retail networks |
| Kentucky and neighboring states | Regional retail chains, mall operators, law enforcement partners | Medium to High | Likely draw from OH, IN, TN, IL, MO, and surrounding markets |
| National retail hubs | New York, Dallas, Atlanta, Chicago, Los Angeles, Minneapolis, Boston | High | RILA’s member base and retail security leadership typically spans major U.S. retail headquarters |
| International / cross-border | Selective global retail security leaders and solution providers | Low to Medium | Possible, but the event is primarily U.S.-focused |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The conference is built around U.S. retail asset protection leadership and likely draws attendees from national retail brands, law enforcement partners, and solution providers. |
| Secondary reach: regional business hub | Strong | Louisville is accessible to retailers and security teams across the Midwest and Southeast. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Gap Inc. | Retail buyer / speaker organization | Featured speaker organization with enterprise retail security needs across multiple brands | gapinc.com | VP Asset Protection, Head of Stores Protection, Director of Loss Prevention | Confirmed Speaker Organization |
| Wayfair | Retail / e-commerce buyer | Featured speaker organization; omnichannel security and fraud-prevention relevance | wayfair.com | Global Head of Asset Protection, Security Operations Director, Fraud Prevention Leader | Confirmed Speaker Organization |
| H&M | Retail buyer / speaker organization | Featured security and compliance leader; strong fit for global retail security tools | hm.com | Head of Security, Compliance Director, Asset Protection Leader | Confirmed Speaker Organization |
| Ulta Beauty | Retail buyer / speaker organization | Large store footprint with high asset protection and safety requirements | ulta.com | Senior VP Asset Protection, Director of Safety, LP Operations Manager | Confirmed Speaker Organization |
| Five Below | Retail buyer / speaker organization | High-volume retail environment with shrink and store safety priorities | fivebelow.com | VP Asset Protection, Loss Prevention Director, Operations Security Manager | Confirmed Speaker Organization |
| PetSmart | Retail buyer / speaker organization | Enterprise retail asset protection and safety leader appears in featured speaker list | petsmart.com | VP Global Asset Protection, Security Director, Risk Manager | Confirmed Speaker Organization |
| REI | Retail buyer / speaker organization | Retail security and risk protection leadership is represented at the event | rei.com | VP Asset Management, Risk Protection Director, Loss Prevention Leader | Confirmed Speaker Organization |
| Dollar General | Retail buyer / speaker organization | Mass-market retail chain with significant store security and shrink exposure | dollargeneral.com | Sr Director Asset Protection, Director of Loss Prevention, Operations Risk Leader | Confirmed Speaker Organization |
| Nordstrom | Retail buyer / speaker organization | Luxury retail asset protection, compliance, and customer safety relevance | nordstrom.com | VP Asset Protection, Security Compliance Director, Store Safety Leader | Confirmed Speaker Organization |
| Casey's | Retail buyer / speaker organization | Convenience retail security and field operations leadership | caseys.com | VP Asset Protection, Loss Prevention Manager, Field Operations Leader | Confirmed Speaker Organization |
| CAP Index | Solution provider / speaker organization | Retail crime analytics and risk intelligence relevance; useful for buyer targeting and partnerships | capindex.com | Senior Advisor, Risk Intelligence Director, Analytics Partnerships Lead | Confirmed Speaker Organization |
| Philadelphia District Attorney’s Office | Government / public-sector partner | Law-enforcement partnership in economic crime and organized retail crime cases | phila.gov | Assistant District Attorney, Economic Crimes Division Leader | Confirmed Speaker Organization |
| Commonwealth of Pennsylvania / Office of the Attorney General | Government / public-sector partner | High relevance for public-private enforcement collaboration | attorneygeneral.gov | Attorney General, Public Safety Liaison, Investigation Director | Confirmed Speaker Organization |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | VP Asset Protection / Head of Asset Protection | Asset Protection | VP / Executive | Primary budget owner and strategic decision-maker for security and shrink-reduction solutions |
| 2 | Director of Loss Prevention | Loss Prevention | Director | Evaluates tools and programs that reduce shrink, fraud, and internal/external theft |
| 3 | Head of Security / Security Operations Director | Security Operations | Director / Senior Director | Owns surveillance, incident response, guard services, and physical security systems |
| 4 | Store Protection / Field Protection Leader | Store Operations | Manager / Director | Influences front-line safety execution and loss-prevention practices in stores |
| 5 | Fraud Prevention / Investigations Manager | Risk / Investigations | Manager / Senior Manager | Key user for case management, intelligence, and evidence workflows |
| 6 | Retail Compliance / Safety Director | Compliance / EHS | Director | Ensures workplace safety and incident governance across stores and facilities |
| 7 | IT Director / Enterprise Security Technology Leader | Information Technology | Director / Senior Director | Approves integrations, cybersecurity, analytics, and software deployments |
| 8 | Operations Director / Regional Operations VP | Operations | Director / VP | Influences store execution, safety standards, and operational adoption |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Retail | Core audience for asset protection and loss prevention leadership | Retail security software, services, and consulting |
| 2 | Security & Investigations | Directly relevant to surveillance, investigation, and threat mitigation | Physical security, case management, investigation platforms |
| 3 | Computer Software | Many solutions in this space are SaaS-based | AI, analytics, case management, workflow software |
| 4 | Computer & Network Security | Retail security stacks increasingly involve cybersecurity and identity controls | Cybersecurity, access control, secure integrations |
| 5 | Information Technology & Services | Technology buyers and integration owners attend to evaluate vendors | Enterprise IT, integrations, cloud-hosted security tools |
| 6 | Logistics & Supply Chain | Inventory visibility and chain-of-custody are important to shrink prevention | RFID, traceability, stock-control, supply chain analytics |
| 7 | Consumer Goods | Consumer-facing brands with physical retail exposure share similar loss prevention needs | Brand protection, retail channel monitoring, fraud prevention |
| 8 | Government Administration | Law enforcement and public-sector partners are part of the attendee ecosystem | Public safety partnerships, investigative collaboration |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer. | Confirmed as unavailable | Official event page shows placeholder counts (“0+”) and does not publish a reliable total attendance figure | Do not use the placeholder numbers as attendance evidence |
| Exhibitor count | Attendance figure not publicly confirmed by the organizer. | Confirmed as unavailable | Official page references an exhibitor list and floor plan for 2026, but no count was provided in the supplied text | Current-year exhibitor volume not verified |
| Buyer count | Not publicly confirmed | Estimated only | Based on attendee mix implied by the official “Who Attends” structure and speaker roster | Useful for prospecting, not for reporting as a fact |
| Speaker count | Not publicly confirmed | Historical / partial evidence | Official website shows featured speakers and a 2026 speaker section, but no complete verified count in the provided text | Do not assume the number of speakers from the visible list alone |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Organized retail crime | Detection, evidence, collaboration, prosecution support | Case studies on disrupting ORC and improving recovery | Investigations software, intelligence platforms, evidence workflows |
| Loss prevention / shrink reduction | Reduce internal and external shrink across store networks | ROI-led demonstrations and benchmark comparisons | Analytics, exception reporting, incident management, audit tools |
| Workplace safety | Protect employees and customers in-store | Safety-focused messaging for retail operations leaders | Panic alerts, incident response, training, and compliance tools |
| Retail security technology | Modernize surveillance, access, and monitoring systems | Hands-on product demos and integration discussions | Video analytics, access control, AI, IoT, guard tech |
| Fraud prevention | Reduce refund abuse, payment fraud, returns fraud | Talk track around measurable reduction of fraud losses | Fraud analytics, identity verification, transaction monitoring |
| Public-private collaboration | Coordinate retail investigations with police and prosecutors | Partnership-building with law enforcement and government stakeholders | Case-sharing platforms, intelligence exchange, secure communication tools |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is built for retail asset protection, loss prevention, and security decision-makers. |
| Decision-maker availability | High | Senior leaders are explicitly part of the event’s positioning and speaker mix. |
| Data collection potential | High | Good fit for attendee list building, speaker tracking, and exhibitor/sponsor prospecting. |
| Apollo targeting potential | Very High | Clear target personas exist across retail, security, operations, IT, and compliance. |
| Geographic targeting potential | High | Strong U.S. retail concentration with national headquarters targeting opportunities. |
| Best outreach approach | Account-based outreach, speaker-led follow-up, and event-intent prospecting | Prioritize retailers, security leaders, and law-enforcement collaborators with personalized pain-point messaging. |
| Overall lead quality | Very High | A strong event for B2B attendee list building and buyer profiling in retail security and loss prevention. |
| Best use case | Lead generation, buyer targeting, sponsor prospecting, and attendee enrichment | Useful for suppliers selling security technology, investigations tools, analytics, and safety solutions. |
| Limitations / risks | Moderate | Current-year attendance volume is not publicly confirmed; some official site numbers are placeholder text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Retail; Security & Investigations; Computer Software; Information Technology & Services; Logistics & Supply Chain; Government Administration | Capture retail buyers plus adjacent technology and public-sector stakeholders |
| Departments | Asset Protection, Loss Prevention, Security, Operations, IT, Compliance, Risk, Investigations | Focus on departments with budget ownership and solution evaluation |
| Seniority | Manager, Director, Senior Director, VP, CXO | Target decision-makers and strong influencers |
| Job titles | VP Asset Protection, Director of Loss Prevention, Head of Security, Security Operations Director, Fraud Prevention Manager, Risk Manager, Store Protection Leader, Compliance Director, IT Director | Match the event’s most active buyer profiles |
| Geography | United States; prioritize Midwest, Southeast, Northeast, and headquarters markets | Align with likely attendee geography and retail HQ density |
| Employee size | 1,000-5,000; 5,001-10,000; 10,001+ | Prioritize enterprise retail operators and scaled solution buyers |
| Keywords | asset protection, loss prevention, organized retail crime, shrink, store safety, fraud prevention, investigations, security operations, retail compliance | Improve list precision for event-intent and pain-point-based outreach |
| Company type | Public company, enterprise retailer, national chain, government agency, law-enforcement organization | Prioritize larger organizations with formal buying processes |
| Suggested keywords by tech category | video analytics OR case management OR incident response OR fraud analytics OR RFID OR access control OR retail intelligence | Useful for supplier-side prospecting into technology buyers |
Suggested Apollo Search Logic: (Retail OR Security & Investigations OR Information Technology & Services) AND (asset protection OR loss prevention OR security operations OR fraud prevention OR investigations OR store safety) AND (VP OR Director OR Senior Director OR Manager OR Head)
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| RILA - Retail Asset Protection Conference official page | Official organizer source | Event name, dates, Louisville location, theme, attendee focus, speaker examples, and site navigation indicating venue/hotel/registration sections | High |
| Retail Industry Leaders Association (RILA) home page | Organizer website | RILA identity, focus areas, and event ecosystem including asset protection and technology & innovation | High |
| Official conference speaker listings on RILA page | Official agenda / speaker evidence | Confirmed speaker organizations used to identify buyer targets and attendee ecosystem | High |
| Official page navigation: Who Attends, Exhibitor List, Floor Plan, Our Sponsors, Conference Venue | Official event structure | Confirmed that the event includes networking and expo components and is suitable for B2B list-building | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Retail Asset Protection Conference - RILA — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds