Public Sector Innovations
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About this event
Public Sector Innovations (Offentlig Sektor) — Deep Research Description
Event Snapshot (Verified from Official Source)
- Event title: Public Sector Innovations (English page: “Lösningar för Offentlig Sektor”)
- Dates: 27–28 January 2027
- Venue: Kistamässan
- City & Country: Stockholm, Sweden
- Core theme: Digitalisation, AI & innovation (officially stated as the conference focus)
- Event positioning: “The nordic's region leading exhibition, conference and meeting place for public sector innovations”
What the Event Is (Context and Why It Exists)
Public Sector Innovations is positioned as a major, curated meeting place for public sector leaders, developers, and decision-makers who are responsible for improving and streamlining public services. The official description emphasizes that the event is designed to open doors into “the corridors of power,” meaning the participant mix includes not only general audience attendees, but decision-makers who influence procurement, service delivery, policy direction, and modernization agendas.
The event combines an exhibition with conference programming and structured networking/meeting formats. It is framed around the practical challenges the public sector is facing: budget constraints, political uncertainty, aging populations, workforce needs, and the need to deliver smarter and more efficient services through digital transformation and innovation.
1️⃣ Who Attends (BUYERS / ATTENDEES)
This event is strongly “buyer-led,” but it is not limited to a single corporate buyer group. The official content describes the event as a marketplace where market-leading suppliers connect with leading purchasers and decision-makers in the public sector, including officials, elected representatives, and influencers.
Main buyer and attendee groups (as described on the official site):
- Municipality decision-makers and leaders involved in public service development, budgeting, and service efficiency.
- Regional authority stakeholders (regions/health-related authorities and regional service delivery leadership).
- Healthcare authorities and public service providers focused on modernization, cost control, and improved citizen outcomes.
- Commissioners of works and procurement officers (explicitly called out as key buyer roles).
- Civil servants and elected representatives who influence strategic direction and priorities.
- Influencers from town and county councils and other public-sector service ecosystems.
- Conference participants (the official site reports conference attendance as 2,600+).
- Exhibitors/suppliers showcasing solutions and innovations (officially 250+ exhibitors).
In practical terms, “buyers” for this type of event typically include stakeholders who need solutions across public administration, public procurement, digital government systems, service platforms, data and AI enablement, talent/skills development, and modernization of cities/properties.
2️⃣ Where the Show Is Happening + Attendee Geographic Origin
Venue & city: Kistamässan, Stockholm, Sweden.
The event explicitly describes itself as “the nordic's region leading” meeting place for public sector innovations. Based on the official indicators (municipalities and regions represented), the audience is heavily rooted in Sweden’s public sector structure.
Expected geographic origin (reliably grounded from the official text):
- Primary origin: Sweden (very strong representation at the municipality and region level).
- Nordic relevance: The event is framed as leading in the Nordic region, suggesting additional visibility and participation from Nordic public-sector ecosystems and regional suppliers.
Practical targeting implication:
When we build a buyer-fit target list, we prioritize Swedish public sector decision-makers and Swedish/Nordic solution providers that support public service delivery, procurement, and digital transformation. This approach aligns with the event’s stated “public sector” focus and the official municipality/region representation metrics.
3️⃣ Audience Reach (Local / National / Global)
The reach is best described as regional-to-national within Sweden, with Nordic-level positioning. The official content includes two strong representation metrics:
- 78% of the municipalities represented
- 95% of the regions represented (20 out of 21 regions)
These indicators mean the event is not limited to a small local audience around Stockholm. It is actively pulling participation across Sweden’s municipality and regional landscape.
Global reach:
The official page emphasizes Nordic leadership rather than global scale. We therefore treat this as primarily Sweden/Nordics rather than a worldwide global procurement expo.
4️⃣ Sample Buyer Company Names (BUYERS ONLY) + Websites
Below are buyer-style account examples to target for solution procurement, partnerships, and modernization initiatives connected to public sector priorities. Since exhibitors/sponsors often include solution suppliers rather than “buyers,” we treat “buyer fit” as organizations that are actively involved in procurement enablement, digital service delivery, public sector transformation, sustainability/ESG solutions, and public infrastructure modernization.
Important note for accuracy: The official page provides attendance and public sector roles, but it does not provide an exhibitor list in the content shown here. To ensure the strongest targeting, we recommend confirming your target profiles against the official exhibitor/partner list for 2027 (or 2026 program materials if they are publicly listed).
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | CGI | https://www.cgi.com/ | Public Sector Transformation Director / Head of Government & Public Sector | Strong fit for digital transformation programs, modernization delivery, and enterprise platform modernization for government and public services. |
| 2 | Accenture | https://www.accenture.com/ | Public Services Account Lead / Strategy Director (Government) | Aligns with AI, digitalisation, operating model modernization, and procurement-to-service transformation themes. |
| 3 | Sopra Steria | https://www.soprasteria.com/ | Director of Public Sector Programs / Head of Digital Government | Fits needs around cost-efficient collaborative service delivery and digital transformation in public-sector contexts. |
| 4 | Nordic IT service providers (regional division) | https://www.example.com/ | Director, Digital Services for Public Sector | In Nordic public sector events, regional delivery partners often manage implementations, integration, and service operations. |
| 5 | Microsoft | https://www.microsoft.com/ | Public Sector Modern Work Sales Lead / Government Solutions Director | Relevant for AI enablement, cloud modernization, productivity transformation, and secure digital services. |
| 6 | Google Cloud | https://cloud.google.com/ | Public Sector Alliances Manager / Cloud Transformation Lead | Good fit for data + AI capabilities and scalable infrastructure for modern public services. |
| 7 | IBM | https://www.ibm.com/ | Public Sector Sales Executive / AI & Automation Leader | Supports AI/automation initiatives, decision support, and modernization of legacy service ecosystems. |
| 8 | Oracle | https://www.oracle.com/ | Public Sector Account Director / ERP & Public Administration Leader | Fit for back-office efficiency, enterprise resource planning, and process modernization under budget constraints. |
| 9 | Inera | https://www.inera.se/ | Digitalisation & Platform Strategy Manager / Head of Health & Service Digital Solutions | Strong contextual alignment because the official highlights include leadership from Inera; public-sector digital services are a natural match. |
| 10 | Vinnova | https://www.vinnova.se/ | Program Director (Digitalisation/Innovation) / Innovation Funding Lead | Works on innovation and public sector development programs—useful for AI/digital innovation partnerships and scaling pilots. |
| 11 | DIGG (Digitaliseringsmyndigheten) | https://www.digg.se/ | Head of Digitalisation Initiatives / Strategy & Governance Lead | Direct alignment with national digitalisation efforts; helps shape adoption priorities and governance approaches. |
| 12 | SKR (Swedish Association of Local Authorities and Regions) | https://skr.se/ | Digitalisation Program Director / Public Services Collaboration Lead | Because SKR is explicitly referenced on the official page, it is a central hub for municipality/region coordination and adoption direction. |
| 13 | RISE | https://www.ri.se/ | Innovation Partnership Manager / Digitalisation Research & Transfer Lead | Relevant for applied innovation and scaling initiatives in AI, sustainability, and public service improvement. |
| 14 | TechSverige | https://techsverige.se/ | Public Sector Partnership Lead / Industry Collaboration Manager | Strong for connecting public needs with tech industry capabilities, especially around AI/digitalisation themes. |
| 15 | Upphandlingsmyndigheten (Swedish Public Procurement Agency) | https://www.upphandlingsmyndigheten.se/ | Procurement Policy Director / Digital Procurement Enablement Lead | Direct alignment with the event’s explicit focus on sustainable procurement and efficiency via collaborative delivery. |
| 16 | Adda | https://www.adda.se/ | CEO / Head of Public Procurement & Procurement Services | Named in the official speakers list; fits tightly with procurement, frameworks, and supplier collaboration mechanisms. |
| 17 | Data & AI platform vendors (public sector segment) | https://www.example.com/ | Head of AI Solutions for Government / Public Sector Data Strategy Lead | Public Sector Innovations explicitly focuses on AI; data/AI vendors tend to align with governance, use-case scaling, and adoption. |
| 18 | Cybersecurity providers (public sector) | https://www.example.com/ | Public Sector Sales Director / Chief Security Solutions Architect | Digital transformation increases security and identity requirements; buyers in public services need secure platforms and compliance. |
| 19 | Sustainability & ESG solution providers | https://www.example.com/ | Public Sector Sustainability Solutions Lead / ESG Strategy Manager | Matches the official sustainability/procurement emphasis and the theme of social value creation through procurement. |
| 20 | Smart city / property technology providers | https://www.example.com/ | Smart Cities Partnerships Lead / Public Infrastructure Solutions Director | The event includes “plan and build smarter cities and properties,” making smart city and facility technology a strong thematic fit. |
Top “first outreach” candidates (based on strongest stated contextual alignment): Inera, DIGG, SKR, Adda, and Upphandlingsmyndigheten. These align most clearly with the event’s public sector procurement/digitalisation positioning and are referenced in the official speaker highlights.
5️⃣ Job Profiles, Industries & Event Type
Best job profiles to target
- Procurement Officers / procurement strategy roles (explicitly emphasized).
- Decision-makers and leaders responsible for developing and streamlining public services.
- Heads of Digitalisation / Digital Transformation Directors / program directors for modernization.
- AI & Innovation Leaders (AI adoption, governance, and scaling initiatives).
- Sustainability / Sustainable Procurement Leads (social value and procurement efficiency).
- Urban Planning / Smart City and Property Program Leads.
- Workforce / Talent and Recruitment Leaders (explicit focus: attract, develop and retain talent).
- Service Delivery / Operating Model Leaders (collaboration and cost savings through improved delivery models).
Event type
- Exhibition + conference + meeting place for public sector innovations
- Digitalisation, AI & innovation conference focus
- Procurement and public service modernization marketplace framing
- Networking and matchmaking as described (“digital matchmaking tools”)
Industries we should map to this event (using the industry approach you referenced)
The official themes cover digitalisation/AI, procurement, sustainability, and public service modernization. Based on that, the best industry mapping categories typically include:
- Government Administration
- Public Policy
- Information Technology & Services
- Internet (for digital service ecosystems)
- Computer Software (digital platforms, AI enablement)
- Renewables & Environment (sustainability and social value themes)
- Management Consulting (transformation programs and operating models)
- Events Services (if the client sells event-connected engagement platforms or partnership services)
- Logistics & Supply Chain (only if the client solution touches public procurement supply flow)
- Security & Investigations (if the client sells security, identity, or compliance tooling)
6️⃣ Estimated Attendance (Expected Total Footfall)
The official page provides three key attendance figures:
- 4,600 visitors (reported as “VISITORS”)
- 2,600 conference attendees (reported as “CONFERENCE ATTENDEES”)
- 250 exhibitors (reported as “EXHIBITORS”)
These numbers can include overlap (some visitors attend conference sessions), but they still offer a reliable scale indicator. We can reasonably treat the overall event footfall as multi-thousand with a meaningful conference layer.
7️⃣ Key Focus Areas & Buyer Engagement
The official site lists the event’s challenge areas and buyer-facing topics. These are the most important “buyer engagement anchors” for our targeting and messaging alignment.
Key focus areas (explicitly stated):
- Sustainable public procurement to create efficiencies and social value
- Cost savings through more collaborative approaches to delivering public services
- Digital transformation — leveraging new capabilities and opportunities (explicitly tied to digitalisation and AI)
- Attracting, developing and retaining talent
- Planning and building smarter cities and properties
How we should expect buyers to engage at the event:
- Procurement and framework discussions (buyers want solutions that reduce complexity, improve outcomes, and support transparency/efficiency).
- Innovation and AI adoption conversations (buyers typically evaluate use-case maturity, governance, and implementation feasibility).
- Efficiency and collaboration (buyers want practical ways to deliver services with constraints in mind).
- Talent and capacity planning (buyers evaluate tools, methods, and platforms that reduce operational burden and improve workforce retention).
- Smart city and property enablement (buyers engage around integration, data flows, and measurable outcomes).
8️⃣ Client-Product Fit Review (We need your client website)
We can identify the best-fit buyer segments for this event only if we review your product positioning and target use cases against the event’s explicit themes (digitalisation/AI, sustainable procurement, efficiency, talent, and smart cities/properties).
Please share the client website URL and, if possible, answer these 3 quick questions so we can map buyers accurately:
- What product/service do you sell (1–2 sentences)?
- Who is your typical customer (municipality, region, healthcare authority, procurement agency, or public infrastructure operator)?
- Which theme is most central: AI/digitalisation, sustainable procurement, workforce/talent, smart city/property, or service efficiency?
Once we have the client website, we will: (a) select the most relevant buyer organizations and stakeholder roles for this specific event, (b) prioritize roles that match your buying committee needs, (c) provide a refined target list with best-fit titles to capture the highest meeting quality.
9️⃣ Final Recommendation (Buyer Quality and Why This Event Fits)
Public Sector Innovations in Stockholm is a strong match for buyer-focused research and lead targeting because:
- It has a clear “public sector innovations” mandate, not a generic tech expo.
- It attracts high-level decision-makers and public procurement roles (explicitly called out).
- It signals broad Swedish municipality and region representation (78% municipalities, 95% regions).
- Its conference focus—Digitalisation, AI & innovation—directly supports modern government and service modernization themes.
- It includes clear buyer challenge topics: sustainable procurement, cost savings via collaboration, talent retention, and smarter cities/properties.
Suggested buyer segment shortlist to start with (until we see your client website):
- Procurement and procurement-policy stakeholders in Sweden’s public sector ecosystem
- Digitalisation/digital transformation leaders in municipalities and regions
- AI/innovation governance and program leaders
- Sustainability and sustainable procurement stakeholders
- Public infrastructure, smart city, and property modernization stakeholders
- Talent/workforce and HR modernization stakeholders for public services
Next Step
Please paste your client’s website URL. After we review it, we will produce: (1) the best-fit buyer list for this event aligned to your product, (2) prioritized job titles, (3) recommended industry mappings using your provided industry-style approach, (4) and a message-angle alignment with the event’s explicit themes.
Data sheet
| Event Name | Public Sector Innovations |
| Event Date | 27–28 January 2027 |
| Event Status | Upcoming |
| Venue | Kistamässan |
| City | Stockholm |
| State / Region | Stockholm County |
| Country | Sweden |
| Organizer | Not explicitly stated in provided official text |
| Official Event Website | losningarforoffentligsektor.se |
| Event Type | Exhibition + conference + meeting place + matchmaking |
| Primary Category | Business Services |
| Secondary Applicable Categories | Government Administration; IT & Technology; Education & Training |
| Audience Reach | National with strong Nordic public-sector reach |
| Estimated Attendance / Expected Footfall | 4,600 visitors and 2,600 conference attendees are listed on the official site; total event footfall is likely higher when combining exhibition, conference, and parallel activities |
| Attendance Data Reliability | Confirmed from official website |
| Main Purpose of Event | To connect public-sector leaders, purchasers, officials, elected representatives, and suppliers around digitalization, AI, innovation, procurement, sustainability, and smarter public service delivery |
Public Sector Innovations is a major Swedish public-sector meeting place focused on improving how public services are led, developed, procured, and delivered. The official content positions the event as a large exhibition and conference arena in Stockholm where market-leading suppliers meet decision makers from municipalities, regions, healthcare authorities, and other public-service organizations.
The event matters because it concentrates buyer-side public-sector stakeholders in one location, making it highly relevant for procurement, public administration, digital transformation, and infrastructure-related selling. The agenda emphasizes digitalization, AI, innovation, sustainable procurement, cost efficiency, talent, and smarter cities and properties, which makes the event useful for business development, partnership building, solution education, and public-sector account targeting.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Public procurement teams | Municipalities, regions, government agencies, public authorities | Specification, tendering, supplier selection, contract management | Core buyer audience for procurement, compliance, and value-for-money solutions |
| Public-sector leadership | Municipal executives, county council leaders, agency directors | Budget approval, strategic priority setting, transformation sponsorship | High-value for executive-level solution positioning and account-based outreach |
| Digital transformation leaders | Public IT departments, e-government units, digital agencies | Technology evaluation, modernization roadmaps, vendor shortlisting | Highly relevant for software, AI, data, cloud, workflow, and citizen-service platforms |
| Healthcare procurement and operations | Healthcare authorities, hospital regions, care providers | Equipment, systems, services, and operational purchasing influence | Relevant for medtech, service providers, facilities, logistics, and IT vendors |
| Facilities and property leaders | Public buildings, estates, infrastructure and real estate units | Building, maintenance, energy, and workplace solution decisions | Strong for smart-building, construction, FM, and sustainability suppliers |
| Operations and service delivery managers | Public service departments, shared service centers, agencies | Process improvement, efficiency, service quality, vendor selection | Good fit for workflow, automation, outsourcing, and service optimization offers |
| Elected representatives and policy stakeholders | City councils, regional councils, national bodies | Policy support, budget influence, public-program endorsement | Important for advocacy, public affairs, and government-relations outreach |
| Consultants and advisors | Public-sector consultants, transformation advisors, management consultants | Influence on specifications, roadmaps, and shortlist recommendations | Useful secondary audience for partnership and referral-led selling |
| Association and industry leaders | Public administration associations, procurement bodies, innovation networks | Thought leadership, agenda shaping, networking influence | Relevant for sponsorship, advocacy, and community-based selling |
| Media and analysts | Public-sector media, trade publications, analysts | Visibility, messaging amplification, market intelligence | Useful for awareness campaigns and brand positioning |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Stockholm | Very high | High | Major concentration of ministries, agencies, associations, and public buyers |
| Host region: Stockholm County | Very high | High | Strong access to regional authorities and procurement stakeholders |
| Nearby business hubs | Greater Stockholm, Uppsala, Mälardalen | High | Accessible for public-sector and supplier-side buyers within commuting distance |
| National reach | High | Very high | Official site states municipalities and regions were widely represented |
| International reach | Moderate, primarily Nordic | Medium | Most relevant to Nordic suppliers serving public sector markets |
| Public-sector procurement corridor | Sweden-wide buyers, commissioners, and agency officials | High | Most relevant corridor for solution providers targeting public purchasing |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The official site positions the event as Sweden’s leading meeting place for public-sector organizations and reports broad representation from municipalities and regions |
| Nordic / Regional secondary reach | Secondary | The event is described as the Nordic region’s leading exhibition and meeting place for public-sector innovations |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Upphandlingsmyndigheten | Government / procurement authority | Named on the official speaker list; central to public procurement policy and guidance | upphandlingsmyndigheten.se | Director General, Procurement Strategist, Policy Manager | Confirmed Speaker Organization |
| SKR | Public-sector association / buyer influencer | Named on the official speaker list; central to municipalities and regions | skr.se | CEO, Director of Economics, Digitalization Lead | Confirmed Speaker Organization |
| Adda | Public-sector purchasing organization | Named on the official speaker list; relevant for procurement and framework agreements | adda.se | CEO, Category Manager, Procurement Lead | Confirmed Speaker Organization |
| DIGG | Government digital agency | Named on the official speaker list; relevant for digital government and identity infrastructure | digg.se | Director General, Digital Transformation Lead, IT Director | Confirmed Speaker Organization |
| Vinnova | Government innovation agency | Named on the official speaker list; relevant to innovation funding and public-sector pilots | vinnova.se | Director General, Innovation Manager, Program Director | Confirmed Speaker Organization |
| Inera | Public-sector digital services provider | Named on the official speaker list; strong fit for digital health and public-service platforms | inera.se | CEO, Product Director, CIO | Confirmed Speaker Organization |
| Riksrevisionen | Government oversight / audit body | Named on the official speaker list; relevant for governance, compliance, and accountability themes | riksrevisionen.se | Auditor, Director, Compliance Lead | Confirmed Speaker Organization |
| Brå | Government agency | Named on the official speaker list; public policy and analysis relevance | bra.se | Director General, Policy Analyst, Program Manager | Confirmed Speaker Organization |
| Municipalities in Sweden | Public buyers | Official site states 78% of municipalities were represented | kommuner.se | Procurement Manager, IT Director, Operations Director | Prior-Year Participation Evidence |
| Regional authorities in Sweden | Public buyers | Official site states 20 out of 21 regions were represented | skr.se | Procurement Director, CIO, Facilities Director | Prior-Year Participation Evidence |
| Commissioners of works / infrastructure units | Public infrastructure buyers | Explicitly named audience on the official site | Public-sector organization domain varies | Project Director, Infrastructure Manager, Procurement Officer | Confirmed Government / Procurement Organization |
| Healthcare authorities | Public-sector buyers | Explicitly referenced on the official site as a participant group | Public-sector organization domain varies | Procurement Lead, CIO, Operations Director | Confirmed Government / Procurement Organization |
| District, regional and national authorities | Public buyers and officials | Explicitly referenced on the official site as attendee groups | Public-sector organization domain varies | Director, Procurement Officer, Policy Lead | Confirmed Government / Procurement Organization |
| Public-service providers | Operator-side organizations | Referenced as part of the public-sector audience base | Public-sector organization domain varies | Operations Manager, Service Director, Contract Manager | Confirmed Government / Procurement Organization |
| Sustainability procurement networks | Public-sector buyer networks | Relevant to the event’s stated procurement and sustainability focus | Public-sector organization domain varies | Sustainability Manager, Procurement Lead, Category Manager | Confirmed Government / Procurement Organization |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Procurement Director | Procurement | Executive / Director | Owns sourcing strategy, vendor selection, and public tender outcomes |
| 2 | Director of Digitalization / CIO / IT Director | IT / Digital Transformation | Executive / Director | Key decision-maker for AI, data, cloud, citizen-service systems, and platforms |
| 3 | Strategic Sourcing Manager / Procurement Manager | Procurement | Manager | Evaluates suppliers, frameworks, and value-driven buying opportunities |
| 4 | Operations Director / Service Delivery Manager | Operations | Director / Manager | Focuses on process efficiency, service quality, and implementation feasibility |
| 5 | Facilities Director / Property Manager | Facilities / Property | Director / Manager | Relevant for smarter buildings, maintenance, energy, and space planning |
| 6 | Program Manager / Transformation Lead | Strategy / Change | Manager / Senior Manager | Drives modernization projects and cross-functional initiatives |
| 7 | Category Manager / Buyer | Procurement | Manager / Specialist | Directly involved in supplier evaluation and category strategy |
| 8 | Government Relations / Public Affairs Lead | Public Affairs | Manager / Director | Useful for policy, advocacy, and stakeholder engagement |
| 9 | Innovation Manager / R&D or Change Lead | Innovation / Strategy | Manager / Director | Evaluates new solutions, pilots, and public-sector innovation partnerships |
| 10 | Supplier Diversity / Sustainability Manager | Procurement / ESG | Manager / Senior Manager | Relevant to sustainable procurement and social value goals |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Government Administration | Direct match to public-sector buyers, officials, and agencies | Procurement, digital government, public services, compliance |
| 2 | Information Technology & Services | Strong fit for digitalization, AI, data, and platform suppliers | Software, cloud, system integration, managed services |
| 3 | Public Policy | Event discusses governance, reform, and public-service modernization | Thought leadership, advisory, advocacy |
| 4 | Financial Services | Relevant for procurement controls, budgeting, and public-finance efficiency tools | Budgeting, payments, finance automation, risk |
| 5 | Management Consulting | Consultants often shape transformation and procurement decisions | Advisory partnerships, referrals, transformation programs |
| 6 | Computer Software | Public-sector digitalization and AI are central themes | Workflow, case management, analytics, AI copilots |
| 7 | Computer & Network Security | Public sector needs secure digital services and data protection | Cybersecurity, IAM, compliance, incident response |
| 8 | Construction | The site references smarter cities and properties | Infrastructure, public buildings, capital projects |
| 9 | Civil Engineering | Relevant for transport, city planning, and public works | Urban infrastructure, planning, smart city projects |
| 10 | Environmental Services | Aligned with sustainable procurement and social value | Sustainability services, waste, resource efficiency |
| 11 | Facilities Services | Public buildings and operations are core event topics | FM, maintenance, cleaning, workplace services |
| 12 | Utilities | Energy, infrastructure, and public property efficiency are relevant themes | Energy management, grid, public infrastructure support |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | At least 4,600 visitors plus 2,600 conference attendees | Confirmed by organizer website | Official event site | Total unique footfall may overlap depending on registration format; use as official published scale indicator |
| Exhibitor count | 250 | Confirmed by organizer website | Official event site | Strong supplier density for attendee-list building and exhibitor targeting |
| Buyer count | Attendance figure not publicly confirmed by the organizer | Not publicly confirmed | Official site describes “hundreds of decision makers” but does not publish a precise buyer count | Use as a qualitative buyer-rich event rather than a fixed buyer-volume event |
| Speaker count | +200 | Confirmed by organizer website | Official event site | Useful for agenda-driven lead sourcing and speaker-based account mapping |
| Sponsor count | Not publicly confirmed | Unconfirmed | Official website references partners, but no count was provided in the supplied text | Treat sponsorship as a secondary prospecting channel |
| Historical attendance evidence | 78% of municipalities represented; 95% of regions represented | Confirmed historical evidence | Official event site | Signals unusually strong public-sector penetration and list-building value |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Efficient sourcing, compliance, social value, and savings | Direct conversations with procurement officers and decision makers | Procurement software, advisory, category strategy, e-sourcing tools |
| Digital transformation | Modernize public services and workflows | Executive meetings with CIOs, IT directors, and digital teams | Workflow platforms, case management, portals, integrations |
| AI and automation | Increase service efficiency and decision support | High-interest topic for innovation-focused public stakeholders | AI copilots, analytics, document automation, RPA |
| Sustainable procurement | Meet ESG and social-value goals | Strong messaging angle for procurement and sustainability teams | ESG reporting, supplier compliance, sustainable sourcing tools |
| Smart cities and properties | Plan and build smarter buildings and urban services | Facility leaders and property stakeholders are present | Building tech, IoT, sensors, energy management, FM systems |
| Workforce and talent | Attract and retain public-sector staff | Useful for HR, leadership, and training suppliers | Training, HR tech, workforce planning, communications |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is explicitly designed for public-sector buyers, officials, and decision makers |
| Decision-maker availability | Very High | Official site states access to hundreds of decision makers and public leaders |
| Data collection potential | High | Strong official counts, speaker names, and attendee-category evidence are available |
| Apollo targeting potential | High | Clear fit for Government Administration, IT, Public Policy, Consulting, and related buyer segments |
| Geographic targeting potential | High | Excellent for Sweden-wide public sector targeting, with Nordic extension potential |
| Best outreach approach | High-touch account-based outreach | Use executive, procurement, and solution-specific messaging before and during the event |
| Overall lead quality | Very High | Strong concentration of public-sector decision makers and relevant suppliers |
| Best use case | Lead generation, attendee list sales, exhibitor prospecting, procurement targeting | Well suited for B2B outreach and public-sector pipeline creation |
| Limitations / risks | Medium | Current-year exhibitor list is not included in the provided text; buyer-company attribution should be kept to confirmed speaker/government evidence and broad public-sector participation signals |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Government Administration; Information Technology & Services; Public Policy; Management Consulting; Computer Software; Computer & Network Security; Construction; Civil Engineering; Facilities Services; Environmental Services | Prioritize organizations most likely to buy or influence public-sector transformation and procurement |
| Departments | Procurement; IT; Operations; Strategy; Facilities; Public Affairs; Innovation; Finance | Reach the most relevant internal buyers and influencers |
| Seniority | Manager; Director; VP; CXO; Head; Government Official | Focus on decision-makers and budget holders |
| Job titles | Procurement Director, Procurement Manager, CIO, IT Director, Digital Transformation Lead, Operations Director, Facilities Director, Program Manager, Category Manager, Innovation Manager | Match the event’s buyer roles and public-sector transformation themes |
| Geography | Sweden; Stockholm County; Nordics | Align with the event’s strongest attendee base and nearby public-buying hubs |
| Employee size | 200–10,000+ and public organizations of any size | Capture both large public bodies and mid-sized suppliers serving them |
| Keywords | public sector, procurement, digitalization, AI, innovation, municipality, region, government, e-government, sustainable procurement, public services | Refine searches to event-relevant accounts and profiles |
| Company type | Government entity; public authority; public utility; consulting firm; software vendor; systems integrator; infrastructure provider | Segment end buyers from ecosystem partners |
| Suggested Apollo Search Logic | (Government Administration OR Public Policy OR Information Technology & Services OR Computer Software) AND (procurement OR digitalization OR innovation OR AI OR public sector) AND (Director OR Manager OR Head OR CIO OR VP) | |
Suggested focus: Sweden-based public-sector organizations, especially municipalities, regions, healthcare authorities, and national agencies; secondary focus on suppliers and consultants serving these buyers.
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Lösningar för Offentlig Sektor – English page | Official event website | Event name, date, venue, city, audience positioning, visitor count, conference attendee count, exhibitor count, themes, speaker names, municipality/region representation | Very High |
| Lösningar för Offentlig Sektor – Home page | Official event website | Primary event positioning, exhibitor count, speaker roster, conference focus, public-sector scope | Very High |
| Kistamässan | Venue website | Venue identification for the event | High |
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