Public Procurement and Purchasing Innovations
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About this event
Public Procurement and Purchasing Innovations (Upphandlingsdagarna)
Public Procurement and Purchasing Innovations is Sweden’s largest meeting place for public procurement and purchasing, bringing together the public sector’s key decision-makers, officials, and suppliers in a focused environment for collaboration, knowledge exchange, and practical innovation. The event is designed to help organizations “steer, develop, and optimize” public services—especially in a time when procurement teams are expected to deliver smarter solutions despite constraints such as budget pressure, political uncertainty, and demographic change.
Date, venue, and location
- Dates: 27–28 January 2027
- Venue: Kistamässan
- City & country: Stockholm, Sweden
1) Who attends (buyers / attendees)
This event is built for the public procurement and purchasing community, so the attendee mix is heavily centered on procurement leadership and operational purchasing roles in the public sector, alongside supplier organizations that want to engage in procurement-related dialogue. The event explicitly targets organizations and individuals who influence, manage, or execute procurement and purchasing across public services.
Main buyer/attendee groups include:
- Procurement decision-makers and leaders responsible for steering procurement strategies in public services
- Procurement officers / purchasing professionals focused on implementing procurement frameworks and categories
- Officials and civil servants involved in procurement governance, procurement development, and policy execution
- Elected representatives and influencers connected to the direction of public services and public value goals
- Healthcare authorities and public service providers operating procurement across service lines
- Regional and municipal representatives including organizations and stakeholders connected to local and regional service delivery
- Suppliers and organizations (exhibitors) presenting solutions, services, and innovations relevant to public procurement needs
2) Where the show is happening + attendee geographic origin
The event takes place at Kistamässan in Stockholm, Sweden. While the venue is in the capital, the audience is not limited to Stockholm. The event emphasizes cross-regional representation, with strong coverage from municipalities and regions across Sweden.
Geographic origin signals from the official event information:
- Municipal representation: 78% of municipalities were represented at the meeting place.
- Regional representation: 95% of regions were represented, with 20 out of 21 regions participating.
This means attendees are expected to come predominantly from across Sweden, with a national concentration of public procurement stakeholders rather than a purely local audience.
3) Audience reach (Local / National / Global)
The event is best categorized as a national reach event within Sweden. The strong participation by municipalities and regions indicates a comprehensive Swedish public sector footprint—covering local, regional, and national stakeholders who participate in procurement and purchasing decisions.
Since the event is positioned as “Sweden’s largest meeting place” for procurement and purchasing, the most relevant buyer engagement is within Sweden’s public sector ecosystem rather than international travel-driven attendance.
4) Sample buyer company names (buyers only) + websites
Below are buyer-side organizations that appear in the official highlights/speaker list and are directly connected to public procurement, digital governance, auditing, and public sector development. These are suitable examples of “buyer fits” for targeting procurement decision influence and policy/governance stakeholders.
| Priority | Company / Organization | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Upphandlingsmyndigheten (Swedish Competition Authority for Public Procurement) | upphandlingsmyndigheten.se | Director / Head of Procurement Development & Guidance / Strategy Lead | Central authority influence on public procurement practices, guidance, and capacity-building for procurement teams. |
| 2 | SKR (Swedish Association of Local Authorities and Regions) | skr.se | CEO / Director / Procurement & Digitalization Strategy Executive | Nationwide coordination role for municipalities and regions—strong relevance to shared procurement challenges and reforms. |
| 3 | DIGG (Swedish Agency for Digital Government) | digg.se | General Director / Head of Digital Services & Transformation | Direct fit for the event focus on digitalization, AI, and innovation in public services and procurement processes. |
| 4 | Inera | inera.se | General Director / Digital Platform & Service Strategy Lead | Health-sector digital service infrastructure relevance—important for procurement of digital solutions in healthcare. |
| 5 | Vinnova (Swedish Governmental Agency for Innovation Systems) | vinnova.se | General Director / Innovation Program Leadership | Strong alignment with “digital transformation” and innovation adoption in public services, including procurement-driven innovation. |
| 6 | BRÅ (Swedish National Council for Crime Prevention) | bra.se | General Director / Public Sector Program & Implementation Leadership | Public sector agency participation indicates procurement needs tied to public programs and service delivery. |
| 7 | SOI (likely a Swedish public sector organization shown in the speaker highlights) | Vice Chair / Board-Level Procurement or Governance Stakeholder | Speaker presence suggests relevance to procurement-related governance networks; verify exact organization website during research. | |
| 8 | Riksrevisionen (Swedish National Audit Office) | riksrevisionen.se | General/Executive Leadership / Audit & Governance Oversight Director | Audit and accountability lens—high value for procurement transparency, compliance, and value-for-money debates. |
| 9 | Institutet mot mutor (The Institute Against Corruption) | motmutor.se | Board Chair / Compliance & Ethics Governance Leader | Highly relevant to procurement integrity, ethical frameworks, and anti-corruption considerations in public purchasing. |
| 10 | Pluskommissionen (Plus Commission) | Secretary General / Policy & Governance Leadership | Presence in highlights indicates involvement in public sector improvement initiatives; website should be confirmed during buyer research. | |
| 11 | Via Europa | Chair / Policy & Cross-Sector Partnership Leadership | Speaker inclusion signals participation in networks that may influence procurement, partnerships, and governance themes. | |
| 12 | ADDA | CEO / Digital Transformation & Public Sector Solution Leader | Speaker presence indicates relevance to digitalization and solution adoption—often linked to supplier engagement and procurement outcomes. |
Important note: Some organizations above appear in the official highlights list without an explicit website in the supplied text. During execution, we recommend validating and completing missing domains using event exhibitor/partner lists and official organization references.
5) Job profiles, industries & event type
Event type: Public sector procurement conference + exhibition / matchmaking environment.
Job profiles to target (buyer-relevant titles):
- Head of Procurement / Procurement Director
- Purchasing Manager / Category Manager (public sector)
- Director of Digital Transformation (public services / procurement systems)
- Procurement Policy & Compliance Manager
- Strategy Manager for Public Value / Sustainability Procurement
- Contract Management Director / Supplier Relationship Manager
- Public Sector Innovation Lead (procurement-driven innovation)
- Economy & Steering leadership related to procurement and service delivery
- Governance and audit-related leadership influencing procurement accountability
Industries to align (using the event’s procurement + digitalization + public services nature):
- Government Administration
- Public Policy
- Events Services (event ecosystem; relevant for partners and exhibitor operations)
- Information Technology & Services
- Computer Software
- Market Research (where applied to procurement insights and public value measurement)
- Management Consulting (procurement process transformation and supplier ecosystems)
- Logistics & Supply Chain (where procurement includes goods/services categories)
- Renewables & Environment (where sustainability procurement requirements apply)
6) Estimated attendance (expected total footfall)
The official event information provides quantified scale indicators:
- Conference attendees: 4,600+
- Delegates: 2,600+
- Exhibitors: 250+
The event further highlights that it operates as a major meeting place with extensive activity programming, positioning it as a high-contact environment for procurement engagement and supplier conversations across two days.
7) Key focus areas & buyer engagement
Public Procurement and Purchasing Innovations is structured around urgent public sector procurement challenges and is explicitly focused on: Digitalization, AI & innovation.
Key focus areas named on the official website include:
- Sustainable public procurement for efficiency and social value creation
- Cost savings through collaborative approaches to delivering public services
- Digital transformation to unlock new capabilities and opportunities
Buyer engagement format elements (examples from the official agenda description):
- Conference with lectures and thought leadership (overviews tied to procurement and digital modernization)
- Open stages with free lectures and activities
- Morning seminars designed to begin the expo day with insights
- Exhibition hall with 250+ exhibitors and hundreds of innovations
- Networking meetings and matchmaking using digital matchmaking tools to support connections and business conversations
8) Client-product fit and “best buyer” selection (based on your requirements)
To recommend the best buyers for the event, we need to match the client’s product to the most relevant procurement buying motives at Upphandlingsdagarna. The official event positioning indicates buyers are highly concentrated around procurement transformation, sustainability procurement, cost optimization, and digitalization/AI enablement in public services.
Please share the client website (URL) so we can review:
1) what the product does,
2) which procurement category it maps to (IT systems, consulting/process, contract tools, compliance, sustainability, supplier management, etc.),
3) which buyer titles will be the “right decision makers” for that product in the public procurement context.
Once the website is provided, we will deliver a tailored “buyer shortlist” strategy aligned to the event’s focus themes and buyer types, including: procurement leadership, compliance/governance stakeholders, digital transformation owners, and procurement innovation leaders.
9) Final buyer-fit recommendation (how to approach this event)
Public Procurement and Purchasing Innovations is a strong fit for buyer-focused research and outreach because it concentrates Sweden’s procurement ecosystem across municipalities, regions, national-level agencies, and supplier organizations. The event’s two-day structure plus matchmaking and stage programming creates multiple entry points for business conversations—ranging from high-level strategy discussions to practical solution evaluation on the expo floor.
Most promising buyer segments to prioritize (based on the official theme + described audience):
- Procurement leaders focused on sustainability and social value
- Procurement leaders focused on cost savings and collaborative delivery
- Digital transformation stakeholders involved in AI/digitalization for procurement and public services
- Governance and compliance stakeholders concerned with procurement integrity and accountability
- Public service providers in healthcare and service delivery where procurement modernization is urgent
If we receive the client website, we will refine the “best titles to target” and provide a prioritized buyer list aligned to the client’s category and decision-maker pathways.
Data sheet
| Event Name | Public Procurement and Purchasing Innovations |
| Event Date | 27–28 January 2027 |
| Event Status | Upcoming |
| Venue | Kistamässan |
| City | Stockholm |
| State / Region | Stockholm County |
| Country | Sweden |
| Organizer | Not explicitly stated on the official page; event brand is Upphandlingsdagarna |
| Official Event Website | upphandlingsdagarna.se/english/ |
| Event Type | Conference + Exhibition + Networking / Matchmaking |
| Primary Category | Business Services |
| Secondary Applicable Categories | Government Administration; Logistics & Supply Chain; IT & Technology; Education & Training |
| Audience Reach | Primarily Sweden with national public-sector reach; includes regional and municipal buyers |
| Estimated Attendance / Expected Footfall | Official website promotes "+4600 conference attendees," "+2600 delegates," and "+250 exhibitors" as event figures. Attendance figure not publicly confirmed by the organizer for the 2027 edition. |
| Attendance Data Reliability | Moderate to high for promotional scale; current-year attendance not independently confirmed |
| Main Purpose of Event | To connect public-sector purchasers, procurement leaders, officials, elected representatives, and suppliers focused on smarter procurement, digital transformation, sustainability, and operational efficiency. |
Public Procurement and Purchasing Innovations is positioned as Sweden’s largest meeting place for public procurement and purchasing. The event combines a conference, exhibition, and networking environment designed for public-sector decision-makers who influence purchasing strategy, sourcing, supplier selection, and service delivery across municipalities, regions, healthcare authorities, and national bodies.
The event matters because it convenes hard-to-reach public buyers with market-leading suppliers in a setting centered on procurement modernization, sustainable buying, digitalization, AI, and innovation. It is highly relevant for B2B lead generation in the public sector, especially for vendors selling software, professional services, advisory solutions, infrastructure, and operational tools that support procurement efficiency and public-service improvement.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Public procurement teams | Municipalities, regions, public agencies | Define procurement strategy, evaluation criteria, and supplier selection | Core audience for procurement tech, advisory, compliance, and sourcing solutions |
| Purchasing / sourcing leaders | Public-sector buying departments and shared service centers | Own category management and supplier negotiations | Important for category tools, supplier management, and analytics vendors |
| Government buyers / officials | National authorities, ministries, agencies | Approve frameworks, policy, and procurement governance | Relevant for compliance, audit, transparency, and digital governance solutions |
| Healthcare procurement stakeholders | Healthcare authorities, hospitals, regional health systems | Buy clinical, facility, and service solutions | High value for healthcare suppliers, medtech, facilities, and service providers |
| Operations and service delivery leaders | Public service providers and administrative bodies | Influence requirements and implementation priorities | Relevant for process improvement, workflow, and service transformation vendors |
| Digital transformation leaders | Government IT and digitalization offices | Evaluate AI, data, automation, and platform investments | Strong audience for software, AI, analytics, and cybersecurity suppliers |
| Elected representatives / policymakers | Local councils, regional boards, national bodies | Set policy direction and budget priorities | Relevant for strategic consultative selling and public-affairs outreach |
| Supplier diversity / sustainability stakeholders | Public buyers, large framework owners, sustainability offices | Drive ESG, social value, and inclusive procurement | Relevant for sustainable sourcing, reporting, and compliance offerings |
| Procurement consultants / advisors | Advisory firms, professional networks, associations | Influence best practices and project specifications | Useful multipliers for partner strategy and channel development |
| Association leaders / media | Procurement associations, trade media | Amplify industry trends and event visibility | Useful for sponsorship, PR, and thought leadership |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Stockholm | Very high | High | Capital-city concentration of ministries, agencies, suppliers, and consultants |
| Host region: Stockholm County | Very high | High | Strong public-sector density and procurement decision-makers |
| Nearby business hubs | Mälardalen, Uppsala, Södertälje, Norrköping, Västerås | Medium | Short-travel public buyers and suppliers likely to attend for one- or two-day participation |
| National reach | High | Very high | Official content states municipalities, regions, and national authorities are represented |
| International reach | Limited to moderate | Low to medium | Primarily a Sweden-focused public-sector event; some cross-border supplier interest possible |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary Reach | National | The event is framed as Sweden’s largest public procurement and purchasing meeting place and highlights participation from municipalities, regions, and national authorities. |
| Secondary Reach | Regional and municipal | Strong concentration of regional and local public buyers, especially from Stockholm and surrounding areas. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Upphandlingsmyndigheten | Government / procurement authority | Central procurement policy, guidance, and standards body | upphandlingsmyndigheten.se | Director General, Procurement Strategist, Policy Lead | Confirmed Speaker Organization |
| SKR | Public-sector association / buyer network | Represents municipalities and regions; highly relevant buyer network | skr.se | CEO, Procurement Lead, Economics and Governance Director | Confirmed Speaker Organization |
| Adda | Public-sector procurement and sourcing organization | Shared purchasing, framework agreements, and competence development | adda.se | Business Area Manager, Sourcing Director, Procurement Manager | Confirmed Speaker Organization |
| DIGG | Government digitalization agency | Relevant for digital procurement, data, and transformation priorities | digg.se | Director General, Digitalization Lead, CIO | Confirmed Speaker Organization |
| Vinnova | Government innovation agency | Innovation, AI, and public-sector development focus | vinnova.se | Director General, Innovation Program Lead, Partnerships Director | Confirmed Speaker Organization |
| Inera | Public-sector digital services company | Public digital infrastructure and service delivery | inera.se | CEO, IT Director, Program Manager | Confirmed Speaker Organization |
| Riksrevisionen | Government audit organization | Procurement governance, compliance, and efficiency oversight | riksrevisionen.se | Auditor, Governance Lead, Compliance Manager | Confirmed Speaker Organization |
| Brå | Government agency | Public-sector policy and program leadership audience | bra.se | Director General, Program Director, Procurement/Operations Lead | Confirmed Speaker Organization |
| Municipalities in Sweden | Public-sector buyers | Official site states 78% of municipalities were represented historically | varies by municipality | Chief Procurement Officer, Procurement Manager, Category Manager | Prior-Year Participation Evidence |
| Regional authorities in Sweden | Public-sector buyers | Official site states 20 out of 21 regions were represented historically | varies by region | Procurement Director, Supply Chain Director, Operations Director | Prior-Year Participation Evidence |
| Town and county councils | Public-sector buyers | Explicitly referenced on the official event page as target attendees | varies by authority | Procurement Officer, Contracts Manager, Department Head | Confirmed Current-Year Participant Category |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | C-level / Executive | Owns procurement strategy and supplier priorities |
| 2 | Director of Procurement | Procurement | Director | Leads buying teams and procurement modernization |
| 3 | Procurement Manager | Procurement | Manager | Key daily buyer and solution evaluator |
| 4 | Strategic Sourcing Manager | Sourcing / Procurement | Manager | Evaluates categories, frameworks, and supplier options |
| 5 | Category Manager | Category / Procurement | Manager | Important for supplier selection and demand shaping |
| 6 | Supply Chain Director | Supply Chain / Operations | Director | Influences sourcing, logistics, and continuity planning |
| 7 | Operations Director | Operations | Director | Owns delivery efficiency and service performance |
| 8 | CIO / IT Director | IT / Digital | Executive / Director | Relevant for procurement tech, data, and workflow platforms |
| 9 | Compliance / Governance Lead | Legal / Governance | Manager / Director | Supports transparent and auditable procurement |
| 10 | Program Manager | Transformation / Delivery | Manager | Manages implementation of procurement and service initiatives |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Government Administration | Directly aligned to public procurement attendees | Public-sector software, advisory, and compliance solutions |
| 2 | Public Policy | Policy, governance, and procurement framework influence | Strategic outreach to policy and reform stakeholders |
| 3 | Information Technology & Services | Digital transformation is a core theme | Procurement SaaS, workflow automation, analytics |
| 4 | Computer Software | Strong fit for e-procurement and AI solutions | Procurement platforms, AI assistants, contract lifecycle tools |
| 5 | Management Consulting | Procurement transformation and operating-model advisory | Consulting partnerships, implementation support |
| 6 | Financial Services | Budget control, payment, and contract governance matters | Expense control, invoice processing, spend analytics |
| 7 | Logistics & Supply Chain | Public purchasing relies on sourcing and distribution | Inventory, distribution, and sourcing systems |
| 8 | Environmental Services | Sustainability is an explicit event theme | ESG reporting, circular procurement, waste and recycling solutions |
| 9 | Construction | Event mentions commissioners of works and public infrastructure procurement | Infrastructure, facilities, and project delivery suppliers |
| 10 | Medical Practice / Hospital & Health Care | Healthcare authorities are highlighted on the event page | Healthcare procurement, medtech, and service vendors |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 4,600+ conference attendees (promotional figure) | Estimated / promotional | Official website content | Useful as scale indicator, not independently audited current-year attendance |
| Delegates | 2,600+ | Estimated / promotional | Official website content | Represents conference participation scale |
| Exhibitors | 250+ | Estimated / promotional | Official website content | Strong exhibitor-led sourcing environment |
| Municipal participation | 78% of municipalities represented historically | Historical / prior-year evidence | Official website content | Signals strong public-sector penetration |
| Regional participation | 20 out of 21 regions represented historically | Historical / prior-year evidence | Official website content | Indicates high buyer density from healthcare and regional authorities |
| Speaker count | +200 | Estimated / promotional | Official website content | Speaker list materially supports lead mining and influence mapping |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Efficiency, compliance, transparency | Framework discussions, demos, consultative meetings | e-Procurement, contract management, sourcing tools |
| Digitalization | Automation and better service delivery | Show workflow improvements and adoption benefits | Workflow automation, portals, integrations |
| AI & innovation | Smarter sourcing and decision support | Position AI use cases for public-sector environments | AI search, analytics, categorization, copilots |
| Sustainability | Social value, ESG, responsible sourcing | Discuss reporting and supplier sustainability controls | ESG data, sustainability assessment, reporting tools |
| Public service efficiency | Cost savings and better outcomes | Demonstrate ROI and process simplification | Advisory, benchmarking, process redesign |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Highly concentrated public-sector procurement audience. |
| Decision-maker availability | High | Event messaging emphasizes access to difficult-to-reach decision-makers. |
| Data collection potential | High | Exhibitor, speaker, and agenda content can support prospecting. |
| Apollo targeting potential | Very High | Clear industries and job titles can be mapped in Apollo. |
| Geographic targeting potential | High | Strong Sweden-based and Nordic public-sector concentration. |
| Best outreach approach | Consultative / ABM | Use issue-led messaging around compliance, efficiency, digitalization, and sustainability. |
| Overall lead quality | Very High | Excellent event for public-sector B2B lead generation and attendee list sales. |
| Best use case | Public-sector pipeline generation | Ideal for supplier campaigns, partnership building, and public procurement outreach. |
| Limitations / risks | Moderate | Current-year attendee list not publicly confirmed; some data is promotional rather than audited. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Government Administration; Public Policy; Information Technology & Services; Computer Software; Management Consulting; Logistics & Supply Chain; Environmental Services; Construction; Hospital & Health Care; Financial Services | Align list building to procurement decision-makers and adjacent stakeholders |
| Departments | Procurement; Operations; IT; Finance; Legal/Compliance; Strategy; Program Management | Capture both buyers and influencers |
| Seniority | Manager; Director; VP; CXO; Head | Prioritize decision-makers and budget owners |
| Job titles | Chief Procurement Officer, Procurement Director, Procurement Manager, Strategic Sourcing Manager, Category Manager, Supply Chain Director, Operations Director, CIO, IT Director, Compliance Manager, Program Manager | High-fit public-sector and supplier-side roles |
| Geography | Sweden; Stockholm County; Nordic region | Maximize event-local relevance |
| Employee size | 50–200; 201–500; 501–1,000; 1,001–5,000; 5,000+ | Cover municipal bodies, regional authorities, and larger suppliers |
| Keywords | procurement, purchasing, sourcing, public sector, contract management, e-procurement, sustainability, digitalization, AI, supplier management | Refine the intent layer in search |
| Company type | Government entity; public agency; municipality; regional authority; public-sector vendor; consulting firm; software provider | Separate buyers from suppliers and intermediaries |
| Revenue / funding | Optional for suppliers; not essential for public-sector buyers | Useful when building vendor-side prospect lists |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Official event website – English page | Primary source | Event name, date, venue, city, audience framing, public-sector focus, promotional attendance figures, speaker organizations, exhibitor scale | High |
| Official event website – home page | Primary source | Swedish title, conference/exhibition positioning, speaker highlights, exhibitor scale, historical participation references | High |
| Official speaker references on event page | Event directory content | Confirmed presence of organizations such as SKR, Adda, Upphandlingsmyndigheten, DIGG, Vinnova, Inera, Riksrevisionen, and Brå | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Public Procurement and Purchasing Innovations — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.