| Event Name |
Poultry India Expo 2026 |
| Event Date |
25–27 November 2026 |
| Event Status |
Upcoming |
| Venue |
HITEX Exhibition Centre |
| City |
Hyderabad |
| State / Region |
Telangana |
| Country |
India |
| Organizer |
IPEMA (Indian Poultry Equipment Manufacturers' Association) |
| Official Event Website |
poultryindia.co.in |
| Event Type |
International trade exhibition and knowledge conference |
| Primary Category |
Agriculture & Forestry |
| Secondary Applicable Categories |
Food & Beverages, Industrial Engineering, Logistics & Transportation, Packing & Packaging, Medical & Pharma |
| Audience Reach |
National with strong international participation |
| Estimated Attendance / Expected Footfall |
Organizer-claimed: 51,000+ qualified industry buyers; Knowledge Day: 2,000+ delegates; 80+ countries referenced on official site |
| Attendance Data Reliability |
Estimated / organizer-claimed; attendance figure not independently verified in this review |
| Main Purpose of Event |
To connect the poultry value chain for equipment sourcing, technology adoption, nutrition, breeding, animal health, processing, sustainability, trade, and business development |
Poultry India is positioned as one of the largest poultry-focused exhibitions in India and is presented by IPEMA as a global platform for the poultry value chain. The 2026 edition is scheduled for 25–27 November 2026 at HITEX Exhibition Centre in Hyderabad, with a separate Knowledge Day programmed for 24 November 2026 at HICC, Novotel Hyderabad.
The event matters because it brings together decision-makers across feed, breeding, hatchery, farm automation, animal health, equipment, processing, packaging, logistics, and allied services. For suppliers, it is a strong B2B venue for buyer discovery, distributor recruitment, partnership development, and procurement-driven sales conversations with farm owners, integrators, importers, processors, and industry professionals from India and overseas.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment |
Typical Organizations |
Buying Role or Influence |
Relevance to Exhibitors / Suppliers |
| Poultry integrators and farm operators |
Large layer, broiler, breeder, and hatchery operators |
Direct buyers of equipment, feed systems, health products, and farm technology |
Very high; core purchasing audience for the expo |
| Feed manufacturers and nutrition companies |
Compound feed mills, premix suppliers, additive producers |
Influence on feed ingredients, processing equipment, additives, testing |
High; strong demand for nutrition and feed technology solutions |
| Animal health and veterinary buyers |
Veterinary pharma, diagnostics, labs, biosecurity providers |
Buy or recommend vaccines, diagnostics, sanitary products, lab tools |
High; solutions tied to flock performance and disease control |
| Equipment procurement teams |
Poultry houses, hatcheries, processing plants, cold chain operators |
Source housing, feeders, drinkers, climate control, automation, machinery |
Very high; equipment and automation are core exhibition themes |
| Processors and packers |
Slaughter, processing, packaging, food safety, cold chain firms |
Influence on throughput equipment, packaging, hygiene, and compliance |
High; relevant for processing and packaging vendors |
| Distributors and importers |
Agricultural distributors, import agents, channel partners |
Evaluate brands for regional distribution and resale |
High; strong partner recruitment potential |
| Retail and foodservice buyers |
Retail chains, QSRs, wholesale buyers, institutional food buyers |
Influence sourcing of poultry products and supply reliability |
Medium; relevant for protein supply and value-chain discussions |
| Consultants, associations, and technical advisors |
Poultry consultants, associations, extension specialists |
Recommend suppliers and influence buyer decisions |
Medium to high; useful for referral and credibility building |
| Investors and project developers |
Agri-investors, project financiers, expansion teams |
Evaluate commercial viability and expansion opportunities |
Medium; relevant for large-ticket equipment and infrastructure suppliers |
2. Event Location and Attendee Geographic Origin
| Geographic Area |
Likely Attendee Origin |
Buyer Concentration |
Notes |
| Hyderabad host city |
Local farms, suppliers, processors, distributors |
High |
Convenient access to HITEX and regional agri-business network |
| Telangana and neighboring states |
Andhra Pradesh, Karnataka, Maharashtra, Tamil Nadu, Kerala, Chhattisgarh |
Very high |
Core domestic poultry production and feed corridor |
| Major Indian poultry hubs |
South, West, North, and East India poultry regions |
Very high |
National buying audience for equipment, health, feed, and automation |
| International attendance |
Asia, Middle East, Africa, Europe, Americas |
Medium to high |
Official site references 80+ countries; useful for export-oriented suppliers |
| Trade corridors and sourcing markets |
Importers, channel partners, global distributors |
Medium |
Relevant for machinery, vaccines, additives, and systems suppliers |
3. Audience Reach
4. Sample Buyer Companies and Websites
| Buyer Company / Organization |
Buyer Type |
Why It Is Relevant |
Website |
Best Job Titles to Target |
Evidence Level |
| Suguna Foods Pvt. Ltd. |
Poultry integrator / processor |
Large-scale poultry operations buy equipment, feed systems, health and automation solutions. |
sugunafoods.co.in |
Procurement Head, Operations Director, Supply Chain Manager |
Strong Market Fit, Attendance Not Confirmed |
| Venky's (Venkys India Ltd.) |
Poultry / animal health / food group |
Relevant for breeding, health, feed, processing, and distribution-related purchasing. |
venkys.com |
Category Manager, Procurement Manager, Business Development Director |
Strong Market Fit, Attendance Not Confirmed |
| Skylark Hatcheries Pvt. Ltd. |
Hatchery / breeder operator |
Likely buyer of hatchery systems, incubation, biosecurity, and veterinary inputs. |
skylarkhatcheries.com |
Hatchery Manager, Technical Director, Procurement Lead |
Strong Market Fit, Attendance Not Confirmed |
| Suguna Foods breeder / farm network |
Farm operations network |
Strong need for climate control, feeding, watering, and farm automation. |
sugunafoods.co.in |
Farm Operations Head, Plant Head, Engineering Manager |
Strong Market Fit, Attendance Not Confirmed |
| Bharat Eggs / egg supply operators |
Egg producer / distributor |
Potential buyers for grading, packaging, cold chain, logistics, and biosecurity. |
bharateggs.com |
Operations Director, Procurement Manager, Logistics Head |
Strong Market Fit, Attendance Not Confirmed |
| Hatcheries / breeder companies across India |
Breeding / hatchery operators |
Core audience for incubation, genetics, chick handling, and vaccinations. |
Various |
Hatchery Director, GM Operations, Vet Head |
Strong Market Fit, Attendance Not Confirmed |
| Poultry feed mills |
Feed manufacturer |
Buy ingredients, processing systems, testing, and digital feed management tools. |
Various |
Plant Manager, Sourcing Manager, Quality Head |
Strong Market Fit, Attendance Not Confirmed |
| Poultry medicine and vaccine distributors |
Animal health channel partner |
Buy and distribute vaccines, diagnostics, and biosecurity products. |
Various |
Business Head, Distribution Manager, Sales Director |
Strong Market Fit, Attendance Not Confirmed |
| Cold chain and logistics providers |
Transportation / storage operator |
Relevant for temperature-controlled transport, warehousing, and food logistics. |
Various |
Logistics Director, Operations Head, Fleet Manager |
Strong Market Fit, Attendance Not Confirmed |
| Large poultry retailers / category buyers |
Retail / wholesale buyer |
Potential buyers for packaged poultry supply, assortment planning, and sourcing. |
Various |
Category Manager, Head of Sourcing, Merchandise Manager |
Strong Market Fit, Attendance Not Confirmed |
| Integrated agri-business firms |
Multi-vertical agribusiness |
Can purchase poultry-related systems as part of broader protein strategies. |
Various |
Strategy Director, Operations Head, Procurement Lead |
Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority |
Job Title / Function |
Department |
Seniority Level |
Why This Role Matters |
| 1 | Chief Procurement Officer | Procurement | C-level | Owns supplier strategy and large-ticket sourcing decisions |
| 2 | VP Procurement / Head of Sourcing | Procurement | VP / Director | Approves vendors for equipment, inputs, and services |
| 3 | Procurement Manager | Procurement | Manager | Evaluates suppliers and negotiates commercial terms |
| 4 | Operations Director | Operations | Director | Influences plant productivity, automation, and process upgrades |
| 5 | Supply Chain Director | Supply Chain | Director | Relevant for logistics, storage, forecasting, and sourcing continuity |
| 6 | Technical Director / Veterinary Head | Animal Health | Director / Senior Manager | Drives purchase decisions for vaccines, diagnostics, and biosecurity |
| 7 | Plant Manager / Factory Head | Operations | Manager / Head | Influences equipment, maintenance, and process optimization purchases |
| 8 | Category Manager / Buying Manager | Commercial / Sourcing | Manager | Useful for sourcing birds, eggs, feed, and packaged poultry supply |
| 9 | Engineering Manager | Engineering | Manager | Involved in automation, plant equipment, and maintenance contracts |
| 10 | Logistics Manager | Logistics / Supply Chain | Manager | Relevant for cold chain, distribution, warehousing, and transport |
| Priority |
Apollo Industry |
Why It Fits the Event |
Best Buyer Use Case |
| 1 | Agriculture | Direct poultry production and farm operations audience | Farm equipment, feed, breeding, and automation sales |
| 2 | Food & Beverages | Processors, packers, and protein suppliers attend | Processing, packaging, and distribution solutions |
| 3 | Veterinary | Strong fit for animal health buyers | Vaccines, diagnostics, pharma, biosecurity |
| 4 | Food Production | Relevant to production and processing buyers | Processing lines, hygiene, traceability, food safety |
| 5 | Machinery | Poultry equipment and automation are major show themes | Housing, climate control, hatchery, and processing machinery |
| 6 | Industrial Automation | Farm automation, IoT, sensors, robotics, and software are featured | Smart poultry systems, monitoring, and controls |
| 7 | Packaging & Containers | Processing and packing are key event sectors | Packaging lines, cold-chain packaging, labeling |
| 8 | Logistics & Supply Chain | Cold chain, transport, and distribution buyers are relevant | Warehousing, fleet, temperature control, route optimization |
| 9 | Import & Export | International participation and trade orientation are strong | Channel partners, distributors, cross-border sourcing |
| 10 | Information Technology & Services | Digital poultry management, IoT, and traceability systems matter | Farm software, analytics, ERP, monitoring platforms |
| 11 | Electrical/Electronic Manufacturing | Sensors, controls, and automation vendors fit the show | Climate systems, instrumentation, control panels |
| 12 | Environmental Services | Waste management and sustainability are listed expo sectors | Manure handling, treatment, composting, waste solutions |
6. Estimated Attendance
| Metric |
Figure |
Status |
Source / Basis |
Notes |
| Estimated total footfall |
51,000+ visitors / qualified industry buyers |
Estimated / organizer-claimed |
Official website meta description and promotional copy |
Use as marketing claim, not independently audited attendance |
| Exhibitor count |
550+ exhibitors |
Estimated / organizer-claimed |
Official website meta description |
Useful for scale assessment |
| Buyer count |
Not publicly confirmed separately |
Unconfirmed |
Official website does not provide a separate buyer count |
Qualified buyer audience is implied by organizer copy |
| Speaker / delegate count |
2,000+ delegates for Knowledge Day |
Estimated / organizer-claimed |
Official website Knowledge Day promotion |
Separate from exhibition footfall |
| Sponsor count |
Not publicly confirmed |
Unconfirmed |
No confirmed sponsor list provided in the source text reviewed |
Do not use for outreach segmentation |
| Historical attendance |
17 successful editions since 2007; 18th edition in 2026 |
Historical evidence |
Official website “Our Growth” / event history references |
Supports maturity and repeat attendance potential |
7. Key Focus Areas and Buyer Engagement
| Focus Area |
Typical Buyer Need |
Buyer Engagement Opportunity |
Relevant Supplier Offering |
| Farm automation | Improve flock monitoring and productivity | Demo IoT, sensors, software, and control systems | Smart farm platforms, automation hardware |
| Feed & nutrition | Improve FCR, health, and growth performance | Engage nutrition heads and feed mill buyers | Premixes, enzymes, additives, feed equipment |
| Animal health | Prevent disease and improve mortality outcomes | Meet veterinary decision-makers and technical teams | Vaccines, diagnostics, biosecurity, pharma |
| Breeding & genetics | Genetic improvement and hatchery efficiency | Target hatchery and breeder operators | Incubation systems, breeding stock, genetics tools |
| Processing & packaging | Increase throughput and food safety | Speak with plant heads and packaging buyers | Processing lines, sealing, labeling, cold chain |
| Waste management | Handle manure and rendering more efficiently | Sustainability-led conversations with operations teams | Composting, treatment, waste-to-value solutions |
| Logistics & cold chain | Protect product quality during transport | Engage distributors, processors, and warehouse teams | Reefer logistics, storage, fleet monitoring |
| Digital transformation | Visibility, traceability, and planning | Meet operations and IT decision-makers | ERP, analytics, traceability, dashboards |
| Factor |
Assessment |
Explanation |
| Buyer relevance | Very High | The event is built around poultry buyers, operators, and procurement-linked decision-makers. |
| Decision-maker availability | High | Likely strong presence of farm owners, operations heads, procurement teams, and technical leaders. |
| Data collection potential | High | Large exhibition format with knowledge programming supports lead capture and segmentation. |
| Apollo targeting potential | Very High | Strong fit for agriculture, food production, veterinary, logistics, and machinery filters. |
| Geographic targeting potential | High | Hyderabad provides a strong South India base with national and international reach. |
| Best outreach approach | Direct B2B, industry-specific, consultative | Approach by role, production challenge, and plant/farm use case. |
| Overall lead quality | Very High | One of the stronger industry events for poultry-sector B2B lead generation. |
| Best use case | Attendee list sales, exhibitor targeting, distributor recruitment, and account-based outreach | Best suited for suppliers selling into poultry production, processing, and animal health. |
| Limitations / risks | Medium | Current-year attendee list is not publicly confirmed in the source text reviewed. |
| Filter Type |
Recommended Filters |
Purpose |
| Apollo industries | Agriculture; Food & Beverages; Food Production; Veterinary; Machinery; Industrial Automation; Packaging & Containers; Logistics & Supply Chain; Import & Export; Information Technology & Services | Capture core poultry buyers, suppliers, and technology decision-makers |
| Departments | Procurement; Operations; Supply Chain; Engineering; Quality; Animal Health; Business Development | Reach buying and technical stakeholders |
| Seniority | Manager; Director; VP; C-level; Owner; Partner; Head | Prioritize decision-makers with budget authority |
| Job titles | Procurement Manager, Supply Chain Director, Operations Director, Farm Owner, Plant Head, Technical Director, Veterinary Head, Category Manager, Logistics Manager, Business Development Director | Focus on roles most likely to buy or influence purchases |
| Geography | India; South Asia; Middle East; Southeast Asia; Africa | Align with the event’s domestic and international buyer base |
| Employee size | 11–50, 51–200, 201–500, 501–1,000, 1,000+ | Cover SMEs, integrators, and enterprise-scale poultry businesses |
| Keywords | poultry, hatchery, broiler, layer, breeder, feed mill, animal health, biosecurity, cold chain, poultry equipment, farm automation, incubation, processing | Improve list accuracy for poultry-specific accounts |
| Company type | Private; Privately Held; Public Company; Subsidiary; Partnership; Owner-operated | Match the mix of integrators, distributors, and suppliers |
| Technologies | ERP, IoT, farm management software, automation controls, traceability, cold-chain monitoring | Target digitally mature buyers and transformation projects |