CategoryAuto & Automotive
Philadelphia Auto Show
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About this event
Philadelphia Auto Show
The Philadelphia Auto Show is Philadelphia’s premier automobile event, produced by the Auto Dealers Association of Greater Philadelphia (ADAGP). The show brings together the latest vehicles and experiences from leading brands, while also highlighting the retail automotive industry and the community impact behind ADAGP’s Auto Dealers CARing for Kids Foundation.
Dates: January 16–24, 2027
Venue: PA Convention Center
City & Country: Philadelphia, United States
What to expect
The Philadelphia Auto Show is built around an attendee-friendly mix of vehicle discovery, interactive features, and show-floor experiences. Visitors can explore new models, participate in activities such as test drives, and enjoy curated attractions including “Custom Alley.” The event also features special programming such as the “Black Tie Tailgate,” and supports ongoing community initiatives promoted by the producer organization.
Key show features
- Custom Alley: A dedicated area with Custom Alley exhibitors, applications for 2027 open for exhibitors and vendors.
- Test drives: Attendees can experience select vehicles in real-world drive settings.
- Black Tie Tailgate: A featured event experience associated with the show.
- Show content for families: The show emphasizes shared experiences, commonly highlighting dads and kids attending together.
Attendance and footprint
The official event information highlights major scale for the show, including 250,000 attendees and approximately 750,000 square feet of vehicles.
Show identity and producer background
The Auto Dealers Association of Greater Philadelphia focuses on building connections across the auto industry and the public. Beyond presenting the latest and greatest in the auto world, the producer also highlights career pathways within the retail automotive industry. With 190 dealer members, ADAGP supports its charitable mission through the Auto Dealers CARing for Kids Foundation.
Why the Philadelphia Auto Show matters
This event is a high-visibility, large-footprint automotive showcase in a major U.S. metro market, designed to attract broad public interest while also reinforcing the automotive retail ecosystem—making it a strong place to connect vehicle brands, dealers, and industry stakeholders with engaged visitors during peak winter show dates.
Where to find more information
For tickets, show alerts, exhibitor information, and the 2027 schedule and updates, the official source is: https://www.phillyautoshow.com/.
Data sheet
Philadelphia Auto Show – Event Attendee & Buyer Profile Analysis
Event Date: January 16–24, 2027
Location: Philadelphia, PA, United States
Event Status: Upcoming
Research Date: July 2, 2026
Event Overview
| Event Name | Philadelphia Auto Show |
| Event Date | January 16–24, 2027 |
| Event Status | Upcoming |
| Venue | PA Convention Center |
| City | Philadelphia |
| State / Region | PA |
| Country | United States |
| Organizer | Auto Dealers Association of Greater Philadelphia (ADAGP) |
| Official Event Website | phillyautoshow.com |
| Event Type | Consumer-facing automotive show with dealer, OEM, accessory, and experience programming |
| Primary Category | Auto & Automotive |
| Secondary Applicable Categories | Business Services; Retail; Travel & Tourism |
| Audience Reach | Regional with national brand participation |
| Estimated Attendance / Expected Footfall | 250,000 attendees (historical promotional claim on official site; not independently verified for 2027) |
| Attendance Data Reliability | Moderate. Official site references 250,000 attendees, but current-edition attendance has not been publicly confirmed by the organizer. |
| Main Purpose of Event | Showcase new vehicles, dealer inventory, mobility innovations, test drives, custom builds, and consumer engagement for the retail auto market. |
About the Event
The Philadelphia Auto Show is a major regional automotive showcase produced by the Auto Dealers Association of Greater Philadelphia and hosted at the PA Convention Center. The official site positions the event as Philadelphia’s premier automobile show and highlights a large public audience, dealer participation, custom vehicle programming, test-drive experiences, and branded sponsor activations.
This event matters because it connects automotive retailers, OEM brands, aftermarket vendors, and consumer decision-makers in a highly visible buying environment. For suppliers, the show is relevant for retail automotive sales, dealer relations, mobility marketing, accessories, experiential activation, and adjacent services that support vehicle purchase consideration and brand awareness.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Automotive retail dealers | Franchise dealer groups, independent dealers, showroom operators | Vehicle purchasing, merchandising, vendor selection, showroom upgrades | High-value buyers for retail automotive, F&I, software, service tools, and marketing solutions |
| Dealer association leadership | Auto dealer associations and dealer councils | Influence on sponsorships, partnerships, and industry programs | Relevant for industry services, event sponsorship, and B2B partnerships |
| OEM brand teams | Automakers, regional marketing teams, experiential agencies | Brand activation, launch planning, media, and consumer engagement | Strong fit for experiential marketing, display builds, content, and event services |
| Fleet and mobility buyers | Commercial fleets, leasing firms, rental operators, mobility providers | Vehicle sourcing, lifecycle planning, TCO evaluation | Relevant to fleet management, telematics, financing, and vehicle services |
| Aftermarket and accessory buyers | Accessory retailers, distributors, customization shops | Product selection, inventory, and vendor procurement | High relevance for parts, accessories, detailing, wraps, and customization suppliers |
| Consumer buyers | Individuals and households researching vehicles | Final purchase decision-makers or influencers | Important for dealers, finance, insurance, and automotive services |
| Media and content creators | Auto media, local press, creators, reviewers | Coverage, reviews, and amplification | Supports brand visibility, launches, and product storytelling |
| Community and nonprofit partners | Local charities and community programs | Cause marketing and relationship building | Useful for CSR-driven sponsorship and local partnership outreach |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Philadelphia metro | Very high | High | Core audience base due to event location and dealer association footprint |
| Pennsylvania / New Jersey / Delaware | High | High | Strong regional dealer, fleet, supplier, and consumer reach |
| Mid-Atlantic corridor | Moderate to high | Medium | Includes Baltimore, Washington, and surrounding markets for automotive and retail suppliers |
| National OEM and supplier footprint | Selective | Medium | Brands and suppliers may participate through regional teams or launch programs |
| International reach | Low | Low | Primarily a domestic consumer and dealer event, not an international procurement show |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | The show is anchored in Philadelphia and primarily draws regional consumers, dealer networks, and automotive businesses. |
| National | Secondary reach | National automotive brands, OEM teams, and suppliers can participate through display, sponsorship, and media activation. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Auto Dealers Association of Greater Philadelphia | Organizer / dealer association | Official producer of the show and gateway to dealer network decision-makers | adagp.com | President, Executive Director, Dealer Relations, Partnerships | Confirmed Government / Procurement Organization |
| Children’s Hospital of Philadelphia | Community / nonprofit partner | Mentioned in official show social content; relevant for sponsorship and community partnerships | chop.edu | Development Director, Partnership Manager, Corporate Relations | Confirmed Speaker Organization |
| PECO | Utility / sponsor ecosystem | Appears in official social content via PECO Connect display; good for EV and infrastructure outreach | peco.com | EV Programs, Marketing, Community Partnerships, Energy Strategy | Confirmed Sponsor / Exhibitor |
| General Motors | OEM / vehicle brand | Referenced in official show social content; strong fit for launch, retail, and experiential marketing | gm.com | Regional Marketing Director, Field Sales, Event Marketing, Dealer Operations | Prior-Year Participation Evidence |
| Buick | OEM brand | Referenced in official show social content; relevant to premium retail automotive messaging | buick.com | Brand Manager, Retail Marketing, Dealer Network, Product Marketing | Prior-Year Participation Evidence |
| Lincoln | OEM brand | Referenced in official show social content; strong luxury automotive fit | lincoln.com | Marketing Director, Field Sales Manager, Dealer Relations, Experiential Lead | Prior-Year Participation Evidence |
| NASCAR | Motorsports / audience draw | Official show social content references a NASCAR driver appearance; relevant to sponsorship and fan engagement | nascar.com | Partnerships, Sponsorship Sales, Event Marketing, Brand Activation | Prior-Year Participation Evidence |
| Pennsylvania Convention Center Authority | Venue / operations | Venue stakeholder for event logistics, operations, and facility services | paconvention.com | Event Services, Facilities, Operations, Security | Confirmed Government / Procurement Organization |
| Philadelphia Auto Retail Group | Dealer group / retail buyer | Representative buyer segment for dealership technology, marketing, and merchandising suppliers | N/A | General Manager, VP Dealer Operations, Inventory Manager | Strong Market Fit, Attendance Not Confirmed |
| Regional fleet operators | Fleet buyer | Vehicle sourcing and maintenance purchasing for commercial fleets | N/A | Fleet Manager, Procurement Manager, Transportation Director | Strong Market Fit, Attendance Not Confirmed |
| Leasing and rental companies | Mobility buyer | Potential buyers for fleet, remarketing, finance, and vehicle sourcing solutions | N/A | VP Fleet, Sourcing Director, Commercial Operations | Strong Market Fit, Attendance Not Confirmed |
| Aftermarket accessory distributors | Wholesale buyer | Relevant for accessories, detailing, wraps, and customization procurement | N/A | Category Manager, Purchasing Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Auto finance providers | Financing / lending buyer | Supports consumer vehicle purchase journeys and dealer conversion | N/A | Business Development, Dealer Relations, Product Marketing | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Dealer Principal / General Manager | Executive / Operations | Owner / C-level | Controls showroom strategy, vendor decisions, and sponsorship investments. |
| 2 | Director of Marketing | Marketing | Director / VP | Owns activation, lead generation, and brand visibility at auto events. |
| 3 | Dealer Operations Manager | Operations | Manager / Director | Coordinates retail execution, inventory, and customer flow. |
| 4 | Fleet Manager | Fleet / Transportation | Manager / Director | Evaluates vehicle sourcing, lifecycle costs, and service packages. |
| 5 | Procurement Manager | Procurement / Supply Chain | Manager | Sources vendors for equipment, services, and fleet-related purchases. |
| 6 | Category Manager | Purchasing / Merchandising | Manager / Senior Manager | Important for accessory, product, and retail assortment decisions. |
| 7 | Partnerships Director | Business Development | Director / VP | Manages sponsorship, co-marketing, and alliance opportunities. |
| 8 | Retail Sales Director | Sales | Director / VP | Drives showroom sales and event-driven conversion strategy. |
| 9 | Event Marketing Manager | Marketing / Events | Manager | Handles experiential campaigns and show-floor activations. |
| 10 | Finance & Insurance Manager | F&I / Finance | Manager / Director | Important for auto purchase conversion and dealership profitability. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Automotive | Core industry for dealers, OEMs, retail, and mobility buyers | Dealer groups, auto brands, fleet and aftermarket prospecting |
| 2 | Retail | Dealerships and consumer purchase behavior are retail-driven | Showroom technology, merchandising, CRM, and marketing |
| 3 | Business Supplies & Equipment | Supports dealership and event operations | Facilities, signage, printing, displays, and office procurement |
| 4 | Marketing & Advertising | Event activations, sponsorship, and consumer demand generation | Experiential, digital, media buying, and lead-gen services |
| 5 | Information Technology & Services | Dealers and fleets buy CRM, analytics, and retail tech | Dealer software, data, automation, and integrations |
| 6 | Logistics & Supply Chain | Supports vehicle movement, parts distribution, and fleet operations | Transportation, warehousing, and fleet management solutions |
| 7 | Financial Services | Auto financing and leasing are central to vehicle purchase | Lending, leasing, payment, and F&I products |
| 8 | Construction | Relevant for booth builds, exhibit fabrication, and venue services | Trade-show build, display fabrication, and venue contractors |
| 9 | Consumer Goods | Accessories and vehicle-related products align well | Aftermarket accessories, lifestyle products, and add-ons |
| 10 | Utilities | EV, charging, and energy transition partnerships may be relevant | Charging infrastructure, energy programs, and fleet electrification |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 250,000 | Historical / promotional claim | Official website meta description | Not independently verified for the 2027 edition |
| Exhibitor count | Not publicly confirmed | Unavailable | Official website content reviewed | Custom Alley applications are open, but a current count is not posted |
| Buyer count | Not publicly confirmed | Unavailable | No official buyer list published | Useful for consumer and dealer prospecting, but not for confirmed buyer list sales |
| Speaker count | Not publicly confirmed | Unavailable | No official agenda count published in reviewed content | Event appears experience-led rather than conference-led |
| Sponsor count | Not publicly confirmed | Unavailable | “Premier Sponsors” page exists; count not stated in reviewed text | Sponsor inventory should be verified directly on sponsor pages |
| Historical attendance benchmark | 250,000 | Historical / promotional claim | Official site content | Use cautiously for forecasting and lead-volume planning |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Retail automotive sales | Drive showroom traffic and conversion | Dealer lead capture, CRM demos, sales enablement | CRM, lead management, digital retail tools |
| Experiential marketing | Memorable consumer interaction | Brand activations and immersive displays | Event production, display fabrication, creative services |
| Electric vehicles and charging | Educate buyers on EV transition | Charging demos, EV education, utility partnerships | EV charging, energy services, fleet electrification |
| Aftermarket accessories | Customization and upgrade products | Cross-sell accessories to dealers and consumers | Wraps, audio, styling, detailing, protection products |
| Dealer services | Improve operations and profitability | Meet dealer principals and ops leaders | Software, financing, inventory systems, training |
| Community partnerships | CSR and local engagement | Cause marketing and nonprofit collaboration | Sponsorship, donation campaigns, branded partnerships |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Strong concentration of automotive retailers, brands, suppliers, and consumer purchase intent. |
| Decision-maker availability | High | Dealer principals, marketing leaders, and partnership teams are highly relevant. |
| Data collection potential | Medium | Good for exhibitor/sponsor and dealer prospecting, but current attendee lists are limited. |
| Apollo targeting potential | Very High | Automotive, retail, marketing, finance, and logistics filters align well. |
| Geographic targeting potential | High | Clear regional footprint centered on Philadelphia and the Mid-Atlantic. |
| Best outreach approach | Multi-touch B2B outreach | Use dealer, OEM, and service-provider messaging with event timing triggers. |
| Overall lead quality | High | Excellent for automotive retail and adjacent supplier prospecting; moderate for pure procurement list sales. |
| Best use case | B2B attendee list building and dealer/OEM lead generation | Best for sales teams targeting dealers, automotive brands, event sponsors, and retail-support vendors. |
| Limitations / risks | Moderate | Consumer-heavy show; confirmed buyer lists and exhibitor rosters are limited in the reviewed official content. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Automotive; Retail; Marketing & Advertising; Financial Services; Information Technology & Services; Logistics & Supply Chain; Business Supplies & Equipment; Utilities | Capture dealer, OEM, fleet, finance, and event-service buyers |
| Departments | Sales, Marketing, Operations, Procurement, Supply Chain, Partnerships, Business Development, Finance | Prioritize decision-makers and influencer teams |
| Seniority | Owner, CXO, VP, Director, Head, Manager | Focus on purchase authority and event budget holders |
| Job titles | Dealer Principal, General Manager, Marketing Director, Fleet Manager, Procurement Manager, Partnerships Director, Category Manager, Event Marketing Manager, Director of Operations, F&I Manager | Best-fit titles for outreach and list-building |
| Geography | Philadelphia metro; Pennsylvania; New Jersey; Delaware; Mid-Atlantic | Align outreach with event catchment area |
| Employee size | 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000 | Captures dealer groups, agencies, and regional suppliers |
| Keywords | auto show, dealer group, dealership, OEM, fleet, retail automotive, showroom, EV, experiential marketing, sponsorship, F&I | Refine account and contact discovery |
| Company type | Public company, private company, dealership group, nonprofit/association, government/venue authority | Separate commercial targets from association and venue stakeholders |
Suggested Apollo Search Logic: (Automotive OR Retail OR Financial Services) AND (Dealer Principal OR General Manager OR Marketing Director OR Fleet Manager OR Procurement Manager OR Partnerships Director) AND geography: Pennsylvania, New Jersey, Delaware, or Philadelphia metro; prioritize companies with event, sponsorship, dealer network, or showroom-related keywords.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Philadelphia Auto Show official website | Official organizer source | Event name, dates, venue, producer, show positioning, promotional attendance claim, current show messaging | Very High |
| Pennsylvania Convention Center | Venue website | Venue identity and location context for the event | High |
| Auto Dealers Association of Greater Philadelphia | Organizer / association source | Producer identity and dealer association background | High |
| Children’s Hospital of Philadelphia | Referenced partner organization | Community partner mention in official show social content | Moderate |
| PECO | Referenced sponsor/exhibitor organization | Official show social content reference to PECO Connect display | Moderate |
| Official show social updates / embedded Instagram feed | Official event content | Mentions of GMC, Buick, Lincoln, NASCAR, and CHOP in show-context content | Moderate |
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