Pharmacy Expo 2027 (International Trade Fair for Pharmacy)

Dates: April 27–29, 2027
Location: Warsaw, Poland
Event name: International Trade Fair for Pharmacy – Pharmacy Expo 2027

Pharmacy Expo is positioned as the only trade fair in Poland dedicated specifically to the pharmaceutical industry. The event is built to connect market leaders, manufacturers, and suppliers with practical buyers and decision-makers across the pharmacy and pharma value chain. The official event description highlights themes such as technologies for drug production, packaging, and quality control, alongside innovation topics spanning clinical pharmacy, biotechnology, nanotechnology, and pharmacogenetics. It also emphasizes solutions for pharmacies, including pharmaceutical recycling and modern drug management strategies.

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1️⃣ Who attends (BUYERS / ATTENDEES)

Pharmacy Expo’s visitor profile is explicitly described on the official website, which is a strong signal for buyer relevance. The audience is not limited to “retail pharmacy” only; it spans clinical, manufacturing, quality, supply chain, and regulatory-adjacent roles. In practical outreach terms, the most valuable buyers typically fall into the following attendee groups:

• Apothecaries (pharmacy owners/managers and dispensing leadership)
• Hospital pharmacists
• Physicians and medical specialists (including pharmacologists)
• Pharmaceutical laboratory technicians
• Representatives of pharmaceutical companies from: research & development, production, quality, purchasing, marketing, and sales of drugs
• Representatives of biotechnology companies
• Representatives of drug wholesalers and distributors
• Representatives of research institutes and medical universities
• Representatives of the packaging industry
• Representatives of e-health and telemedicine
• Representatives of public institutions responsible for pharmaceutical policy
• Representatives of regulatory agencies and supervisory authorities

Best buyer-fit interpretation (what We should target): If the goal is to identify accounts that can realistically adopt solutions in pharma production, packaging, quality, distribution, pharmacy operations, and compliant drug management, then the strongest targets will generally be: pharma manufacturers, biotech firms, wholesalers/distributors, packaging suppliers, quality/compliance leaders, and pharmacy operators.

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2️⃣ Where the show is happening + attendee geographic origin

Show location: Warsaw, Poland.
The official website presents Pharmacy Expo as an international trade fair (English title: “International Trade Fair for Pharmacy”), but the provided “in numbers” section on the page does not show finalized attendee composition figures (the values shown appear as 0% / 0 visitors on the captured text).

Geographic origin (reliable conclusions from official text): Poland is central to the event because it is explicitly described as the trade fair in Poland dedicated to the pharmaceutical industry, and the event is held in Warsaw. Because it is marketed as international and includes overseas-leaning profiles (e.g., international exhibitors and cross-border industry participants are typical for this category), the audience should include at least some foreign participation. However, the exact breakdown (local vs national vs global, and Poland vs abroad percentages) is not reliably available from the provided official text.

Best geographic targeting approach for outreach:

• Poland-wide decision-makers (Warsaw + major pharma hubs across the country)
• Regional procurement and distribution leaders (wholesalers/distributors serving multi-region pharmacy networks)
• International solution providers exhibiting for CEE/northern/EU pharma pipelines

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3️⃣ Audience reach (Local / National / Global)

National reach: The event is clearly grounded in Poland (dedicated fair for Poland; held in Warsaw; visitor profiles include pharmacy operators and pharma industry roles).

International reach: The official naming includes “International Trade Fair,” and the site’s visitor/exhibitor ecosystem reflects pharma supply chain categories that commonly involve cross-border sourcing (packaging, biotechnology, e-health, quality systems, etc.).

Global reach (as “Worldwide”): From the provided official page text, global participation can’t be quantified reliably. We should treat the event as international within the pharma industry network, with a strong base in Poland.

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4️⃣ Sample buyer company names (BUYERS ONLY) + Websites

Below is a curated buyer-style target list aligned to the official visitor profiles (manufacturers, biotech, wholesalers/distributors, packaging, pharmacy operations, and e-health/telemedicine). These are representative accounts that we would typically prioritize for business development, supplier selection, procurement, quality/compliance, and technology adoption. If a client has specific product requirements (e.g., packaging formats, GMP-related services, pharma recycling, e-health integrations), we will refine the list accordingly.

Priority	Company	Website	Best Title to Target	Why This is a Good Buyer Fit
1	Polpharma	https://www.polpharma.com	Head of Quality / Quality Assurance Director GMP Compliance Manager Procurement Director (Pharma)	Large-scale pharma manufacturer profile aligns with official visitor groups (production, quality, purchasing). Strong fit for technologies tied to production quality, documentation, validation, and compliance.
2	Adamed	https://www.adamed.com	Director of Quality Assurance Head of Production Excellence Supplier Development Manager	As an industry manufacturer, Adamed fits the “production + quality + supplier” decision ecosystem that participates in pharma production, packaging, and control innovations.
3	KRKA (Poland)	https://www.krka.biz	Quality Director / QA Manager Regulatory & Quality Systems Lead Procurement Manager	Pharmaceutical manufacturer with a quality governance structure—ideal for outreach around quality control, compliant manufacturing processes, and documentation-heavy pharma solutions.
4	Teva Poland	https://www.tevapoland.com	Quality Management Director Head of Drug Manufacturing Operations Category Manager (Supplies)	Fits official visitor profiles for pharmaceutical companies across production, quality, and purchasing. Strong for technology/services adoption tied to reliable manufacturing and controls.
5	Sanofi (Poland)	https://www.sanofi.com/en/countries/poland	Quality & Compliance Manager Supply Chain Transformation Lead Procurement Business Partner	International pharma manufacturer profile matches the fair’s core themes (production, quality, modern drug management). Best target for cross-functional procurement and compliance initiatives.
6	Roche (Poland)	https://www.roche.pl	Quality Systems Lead Medical / Pharma Operations Manager Vendor Management Lead	Biopharma/clinical-adjacent organizations commonly participate where innovation is showcased (biotechnology-related and quality-focused solutions). Strong for partnerships and supplier evaluations.
7	NEUCA	https://www.neuca.pl	Procurement Director (Pharma Distribution) Category Manager (Pharmacy Solutions) Operations & Quality Manager	Distributors/wholesalers are explicitly listed among visitor profiles. NEUCA is a strong fit for distribution logistics, pharmacy enablement, and compliant drug management solutions.
8	Farmacol	https://www.farmacol.com	Distribution Operations Manager Procurement & Supplier Quality Lead Regulatory Compliance Manager	Matches “drug wholesalers and distributors” visitor group. Best fit for solutions related to quality in logistics, compliance workflows, and technology modernization.
9	PGF (Polska Grupa Farmaceutyczna)	https://www.pgf.pl	Head of Procurement / Purchasing Director Distribution Quality Manager Pharmacy Network Solutions Lead	Excellent buyer-fit as a large pharmacy/distribution ecosystem. Strong for modern pharmacy operations and supply chain quality improvements.
10	Cefarm (Cefarm 24)	https://www.cefarm24.pl	Head of Logistics / Distribution Director Quality & Compliance Manager Vendor / Supplier Manager	Wholesaler/distributor profiles align with the fair’s visitor expectations. Strong for engagement around operational modernization and compliance-oriented solutions.
11	Amgen (Poland)	https://www.amgen.com/locations/poland	Quality & Compliance Lead Manufacturing Excellence Manager Clinical/Commercial Operations Partner	Biotechnology and innovation positioning aligns with the event’s topics (biotechnology, nanotechnology, pharmacogenetics). Ideal for targeting quality and operational decision-makers.
12	Packaging supplier (e.g., Optima Packaging)	https://www.optimapackaging.com	Business Development Manager (Pharma Packaging) Product Manager (Drug Packaging) Quality/Compliance Manager	The fair lists packaging industry representatives. Packaging-fit accounts are typically the “technology + supply chain” buyers who show up for packaging innovations and compliance requirements.
13	Glenmark Pharmaceuticals (Poland)	https://www.glenmarkpharma.com	QA/QC Director Procurement Manager (Manufacturing) Supplier Quality Manager	Manufacturer-side buying centers on quality control and supplier reliability—directly consistent with the official pharmacy production/quality themes.
14	Pharmacy operator group (e.g., DOZ)	https://doz.pl	Pharmacy Network Operations Director Procurement Lead (Pharmacy Supplies) Pharmacist-in-Charge / Operations Manager	Apothecaries are listed as visitor profiles. Pharmacy chains/operators are appropriate buyers for modern drug management strategies and operational improvements.
15	Super-Pharm	https://www.super-pharm.pl	Head of Pharmacy Operations Procurement & Vendor Manager Clinical/Medication Management Lead	Supports “solutions for pharmacies” angle and apothecary attendance. Best fit for buyers focusing on medication workflow optimization and modern operational tooling.
16	Telemedicine / e-health integrators (Asseco Poland)	https://www.asseco.pl	HealthTech Business Unit Director Partnerships Manager (Healthcare IT) Product Manager (EHR/Telemedicine)	E-health and telemedicine representatives are explicitly listed among visitor profiles. Health IT vendors can align strongly with clinical/operational modernization themes.
17	Biotech-focused manufacturer/discoverer (example target: Mabion)	https://mabion.pl	Business Development Manager Quality Systems Manager Procurement & Partnerships Lead	Biotechnology is named in event themes. Biotech participants typically purchase/partner on quality systems, production technologies, and supply chain enablement.
18	Research institutes / translational pharma centers (example: Jagiellonian translational units)	https://www.uj.edu.pl	Research Operations Manager Partnerships & Technology Transfer Lead Lab Quality/Compliance Lead	Research institutes and medical universities are included in visitor profiles. If the client solution supports translational research workflows, these institutions can be high-relevance targets.

Top outreach shortlist (5 examples to start with):
Polpharma, Adamed, KRKA (Poland), NEUCA, PGF.

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5️⃣ Job profiles, industries & event type

Best job profiles to target

• Quality & compliance: Quality Assurance Director, QA/QC Manager, GMP Compliance Manager, Validation Lead, Quality Systems Manager
• Production & manufacturing: Manufacturing Operations Lead, Head of Production, Production Excellence Manager
• Purchasing & supplier selection: Procurement Director, Category Manager (Manufacturing/Pharma), Supplier Quality Manager, Vendor Management Lead
• Commercial & market adoption: Business Development Manager (Pharma Tech), Partnerships Manager, Marketing & Sales Directors for pharma solutions
• Pharmacy operations: Pharmacy Network Operations Director, Pharmacist-in-Charge (where applicable), Medication Management / Patient Services Lead
• Distribution/logistics: Distribution Operations Manager, Head of Logistics, Distribution Quality Manager
• E-health / telemedicine: HealthTech Product Manager, Telemedicine Partnerships Manager, Health IT Business Unit Director
• Biotech & research execution: Research Operations Manager, Lab Compliance Lead, Translational Research Partnerships Manager

Industries suggested (aligned to Apollo-style industry list)

Based on the official event themes (pharmaceutical production, packaging, quality control, clinical pharmacy, biotechnology, nanotechnology, pharmacogenetics, pharmacy modernization, e-health/telemedicine), We recommend using the following industry filters when building the buyer universe:

• Pharmaceuticals
• Medical Devices (if the client product relates to compliant pharma-adjacent devices or medtech workflows)
• Hospital & Health Care (if the client targets hospital pharmacists or clinical pharmacy operations)
• Biotechnology (if the client addresses biotech production, R&D, or lab/quality tech)
• Packaging & Containers (if the client provides packaging materials/lines/solutions)
• Health, Wellness & Fitness (only if the solution is patient-facing in community pharmacy context)
• Information Technology & Services / Internet (for e-health/telemedicine/platform integrations)
• Logistics & Supply Chain (for distribution, cold chain, compliant handling, warehousing workflows)
• Professional Training & Coaching (if the client offers training for GMP/quality, regulatory, or pharmacy medication management)
• Events Services is not a core thematic match, but could apply for conference-related tech vendors; default focus should stay pharma-centric.

Event type

• International trade fair focused on the pharmaceutical industry
• Technology showcase (drug production, packaging, quality control)
• Conference component: “Innovative Pharmacy Summit” is listed on the official page as a conference format featuring industry experts and practical knowledge
• Buyer spectrum spans manufacturers, distributors, packaging, e-health/telemedicine, research institutions, and pharmacy operators

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6️⃣ Estimated attendance (expected total footfall)

The official page text provided includes a “Pharmacy Expo in Numbers” section, but the captured figures appear as zeros on the provided extract (e.g., Visitors: 0, Exhibitors: 0, Surface: 0 m2, Poland: 0%, Abroad: 0%). Because we should not invent reliable attendance numbers, we will treat the exact expected total footfall as TBD until updated official statistics are available for the 2027 edition (or a later official page snapshot).

Operational estimate guidance: For planning purposes, We usually model events in this category as having meaningful day-wise visitor waves (pharmacy professionals, pharma ops teams, distributors, and exhibitors), but the provided text does not give a credible number to report.

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7️⃣ Key focus areas & buyer engagement

Pharmacy Expo’s official descriptions clarify the buying logic: attendees are there to evaluate innovations and practical solutions across pharma production and pharmacy operations. The official themes can be translated into buyer engagement angles:

Key focus areas

• Drug production technologies (production processes, manufacturing improvements)
• Packaging (drug packaging industry solutions)
• Quality control (quality systems, verification, testing, GMP-related workflows)
• Clinical pharmacy innovation and applied practical knowledge
• Biotechnology and nanotechnology innovation pathways
• Pharmacogenetics and future-ready pharma decision-making
• Solutions for pharmacies and modern drug management strategies
• Pharmaceutical recycling (responsible handling and end-of-life drug initiatives)
• E-health and telemedicine solutions for healthcare operations and patient services

Buyer engagement approach (what works for this audience)

• Lead with compliance and measurable outcomes for manufacturers and quality decision-makers (GMP, validation, audit readiness, traceability)
• Demonstrate operational efficiency for wholesalers/distributors and pharmacy networks (workflow speed, error reduction, inventory/medication management)
• Use technology-fit messaging for packaging and production technology providers (integration, line compatibility, throughput, documentation)
• For e-health/telemedicine buyers, emphasize patient data flow, integration readiness, and practical deployment in real pharmacy/hospital environments

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8️⃣ Client-product fit note (We need your client website)

To identify the best buyers specifically for your client, We need to review your client product positioning and the exact solution category. Please share your client website link (and, if possible, a one-paragraph description of the product/service and target geography).

After review, We will map the product into the event’s buyer layers described on the official site: manufacturers (production/quality), purchasing/supplier quality, packaging industry, wholesalers/distributors, pharmacy operators (apothecaries, hospital pharmacists), and e-health/telemedicine.

Quick examples of how the “best buyers” change by product type:

• If the client sells quality control / GMP software, the best targets typically concentrate in QA/QC, quality systems, and validation teams at pharma manufacturers and biotech firms.
• If the client sells pharma packaging solutions, we prioritize packaging industry representatives and production line decision-makers.
• If the client sells pharmacy medication management or recycling workflows, we prioritize apothecaries, pharmacy operations, and pharmacy network leadership.
• If the client sells e-health / telemedicine enablement, we prioritize healthcare IT business units, product managers, and integration partners in e-health organizations.
• If the client sells distribution and supply chain compliance tooling, we prioritize wholesalers/distributors and logistics quality managers.

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9️⃣ Final recommendation (buyer quality view)

Pharmacy Expo 2027 in Warsaw is highly relevant for B2B outreach because:

• The official website defines a clear pharma-centric visitor profile (manufacturing, quality, purchasing, distributors, packaging, pharmacy roles, e-health).
• The event themes map directly to technology evaluation and supplier selection across multiple pharma value-chain steps.
• It includes a structured conference component (“Innovative Pharmacy Summit”), which typically increases engagement with decision-makers and innovation leaders.

What We recommend as the first targeting motion:
Start outreach with a combination of (1) pharma manufacturers, (2) major wholesalers/distributors, and (3) packaging/quality-adjacent solution suppliers. Then refine based on the client’s exact product category after We review the client website.