CategoryAnimals & Pets
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About this event
Pet İzmir Exhibition (Pet İzmir 2027)
Pet İzmir is a major B2B pet industry exhibition hosted in İzmir, Türkiye, bringing together professionals across the pet products, materials, and accessories ecosystem. The event is positioned as a key meeting point for the industry—supporting new business opportunities, product launches, and industry information sharing. Pet İzmir is presented as the region’s largest pet exhibition and highlights international participation and direct industry connections.
Event details
- Exhibition date: 25–28 March 2027
- Venue: Fuar İzmir / Gaziemir, İzmir, Türkiye
- Visiting hours: 10:00 – 19:00
- Organizer: Tema Fuarcılık A. Ş.
What the event is about
Pet İzmir is described as more than a conventional trade fair—it's a structured trade and B2B platform designed to gather industry professionals under one roof. The exhibition specifically emphasizes: direct business meetings, one-on-one interaction with industry decision-makers, and the presence of international stakeholders. It also frames the event as an ideal environment for brands to grow, collaborate, and strengthen positioning in global markets.
B2B connections and buyer interaction
A core value of Pet İzmir is B2B networking. The exhibition highlights opportunities for national and international buyers to meet exhibitors directly and engage in one-on-one discussions with industry decision-makers. This makes the event particularly relevant for companies seeking distribution relationships, retail partnerships, and market expansion—especially where product sourcing, importing, and distribution planning are key.
International participation and global market access
Pet İzmir supports international participation by bringing together manufacturers, distributors, and importers from multiple countries. The event positions these cross-border connections as a direct pathway to expand export potential and reach global markets. With a strong international component, the exhibition supports brand visibility among overseas trade counterparts as well as local and domestic buyers.
Global networking reach (facts & figures)
- International participation: over 60 countries
- Exhibition area: 30,000 m²
- Exhibitors: 300+ exhibitors
- Visitors: 40,000+ domestic and international visitors
Audience and visitor profile focus
Pet İzmir emphasizes a sector-specific and qualified visitor profile with high purchasing power. The visitor base is presented as a blend of domestic and international participants involved in the pet industry supply chain, including distribution, importing, and retail-related stakeholders—creating a setting where business conversations can lead to tangible commercial outcomes.
Sector theme
The exhibition is focused on pet industry products, materials, and accessories suppliers, described as “the heart of the pet industry.” The event is structured to facilitate product discovery and brand positioning, alongside networking and business collaboration.
Organization and supervision
The fair is organized under the supervision of TOBB (Türkiye Odalar ve Borsalar Birliği) in accordance with Law No. 5174.
Data sheet
Pet İzmir – Event Attendee & Buyer Profile Analysis
Event Date: 25–28 March 2027
Location: Fuar İzmir / Gaziemir, İzmir, Turkey
Event Status: Upcoming
Research Date: 2 July 2026
Event Overview
| Event Name | Pet İzmir 2027 |
| Event Date | 25–28 March 2027 |
| Event Status | Upcoming |
| Venue | Fuar İzmir / Gaziemir |
| City | İzmir |
| State / Region | İzmir Province / Aegean Region |
| Country | Turkey |
| Organizer | Tema Fuarcılık A.Ş. |
| Official Event Website | petizmir.net/en/ |
| Event Type | International B2B trade exhibition |
| Primary Category | Animals & Pets |
| Secondary Applicable Categories | Retail, Import & Export, Wholesale, Logistics & Transportation, Business Services |
| Audience Reach | Regional with strong international participation |
| Estimated Attendance / Expected Footfall | 40,000+ visitors, as stated by the organizer |
| Attendance Data Reliability | Confirmed by official event website; attendance figure appears organizer-published |
| Main Purpose of Event | B2B networking, product launches, sourcing, distribution, import/export development, and business meetings across the pet industry |
About the Event
Pet İzmir is positioned as the largest pet fair in Türkiye and a major regional B2B platform for the pet products, materials, and accessories supply chain. The official website describes it as a trade-focused exhibition that brings together professionals from across the industry for product launches, direct commercial meetings, and market development.
The event matters because it combines a large domestic buyer base with international participation from manufacturers, distributors, importers, and retailers. For suppliers, it offers access to purchasing decision-makers, distribution partners, and trade buyers seeking new brands, private-label opportunities, and export-ready product lines.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Pet product distributors | National and regional pet distributors, wholesalers, and importers | High-volume purchasing, brand selection, territory rights | Primary target for brands seeking channel expansion and export growth |
| Retail buyers | Pet stores, garden centers, supermarkets, specialty retail chains | Category selection, shelf allocation, private label sourcing | Strong fit for consumables, accessories, toys, grooming, and wellness products |
| E-commerce marketplace buyers | Online pet retailers and marketplace operators | Assortment planning, pricing, promotional strategy | Relevant for digital-first brands and fast-moving consumer pet products |
| Pet chain operators | Multi-location pet shop chains and franchise operators | Chain-wide procurement, supplier approval, brand partnerships | Good targets for recurring replenishment and exclusive agreements |
| Veterinary buyers | Vet clinics, veterinary hospital groups, animal health distributors | Clinical product evaluation and professional recommendation influence | Relevant for pet health, nutrition, diagnostics, and care products |
| Grooming and service businesses | Pet grooming salons, daycare, boarding, and training operators | Operational purchasing, service tools, consumables | Useful for tools, hygiene supplies, cleaning, and equipment vendors |
| Importers and brand agents | Cross-border sourcing companies and local brand representatives | Agency agreements, supplier qualification, landed-cost evaluation | Important for manufacturers seeking market entry into Türkiye and nearby markets |
| Large-format general retailers | Hypermarkets, discount chains, and modern trade retailers | Category management, sourcing, private label, promotions | Relevant where pet categories are sold in mainstream retail channels |
| Industry decision-makers | Manufacturers, founders, directors, and owners | Strategic sourcing, partnerships, distribution decisions | High-value for partnership, OEM/ODM, and export sales outreach |
| Media and associations | Trade media, pet associations, professional bodies | Market visibility, endorsements, industry information | Supports brand awareness, thought leadership, and partnership building |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: İzmir | Local retailers, distributors, clinics, and service businesses | High | Strong local participation expected due to venue access and regional trade concentration |
| Host region: Aegean Region | Nearby provincial buyers and regional distributors | High | Accessible for road and short-haul travel from western Türkiye |
| Nearby business hubs | İstanbul, Bursa, Manisa, Ankara, Antalya | Medium to High | Likely to attract national buyers seeking regional sourcing opportunities |
| National reach | Buyers from across Türkiye | High | Official site highlights domestic and international visitor participation |
| International reach | Manufacturers, distributors, importers, and retailers from over 60 countries | Very High | The event is explicitly positioned as international and export-oriented |
| Trade corridor relevance | Eastern Europe, Middle East, North Africa, Central Asia | Medium to High | Useful for exporters seeking distribution into adjacent markets |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification: Global | The organizer states participation from more than 60 countries and highlights international buyers, distributors, manufacturers, and importers. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Trendyol | E-commerce marketplace buyer | Large online assortment and marketplace sourcing relevance for pet categories | trendyol.com | Category Manager, Procurement Manager, Marketplace Commercial Lead | Strong Market Fit, Attendance Not Confirmed |
| Hepsiburada | E-commerce retailer | Potential buyer for pet accessories, consumables, and premium brands | hepsiburada.com | Category Lead, Buying Manager, Merchandising Manager | Strong Market Fit, Attendance Not Confirmed |
| Migros Ticaret A.Ş. | Modern trade retailer | Relevant for pet food, hygiene, and accessory category procurement | migroskurumsal.com | Category Manager, Purchasing Manager, Private Label Manager | Strong Market Fit, Attendance Not Confirmed |
| CarrefourSA | Supermarket / hypermarket buyer | Mainstream retail channel for pet-related FMCG and accessories | carrefoursa.com | Category Buyer, Procurement Director, Commercial Manager | Strong Market Fit, Attendance Not Confirmed |
| ŞOK Marketler | Discount retailer | Mass-market procurement for high-turn pet and household-adjacent items | sokmarket.com.tr | Purchasing Manager, Category Manager, Supply Chain Lead | Strong Market Fit, Attendance Not Confirmed |
| Pet Shop Boys | Specialty pet retailer | Direct buyer for premium pet food, grooming, and accessories | petshopboys.com.tr | Owner, Buying Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Pethouse | Pet retail chain / importer | Potential channel partner for imported brands and wholesale supply | pethouse.com.tr | Procurement Manager, Commercial Director, Import Manager | Strong Market Fit, Attendance Not Confirmed |
| Zoomarket | Specialty pet retailer / distributor | Relevant for broad pet care assortment and distributor relationships | zoomarket.com.tr | Category Manager, Sales Director, Sourcing Lead | Strong Market Fit, Attendance Not Confirmed |
| Petzz Shop | Pet e-commerce / specialty retail | Likely buyer for new SKUs, accessories, and consumables | petzzshop.com | E-commerce Manager, Buying Director, Commercial Manager | Strong Market Fit, Attendance Not Confirmed |
| Tanya Pet | Pet product distributor / retailer | Channel-oriented buyer for imported and domestic pet products | tanyapet.com | Import Manager, Sales Manager, Purchasing Lead | Strong Market Fit, Attendance Not Confirmed |
| Mado Pet | Pet retailer / distributor | Relevant for wholesale, branded products, and new supplier introductions | madopet.com | Owner, Purchasing Manager, Business Development Director | Strong Market Fit, Attendance Not Confirmed |
| Kedi & Köpek market operators | Independent specialty retailers | Common regional buyers for small and mid-size brands | catanddog-market.com | Owner, Store Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Procurement Director | Procurement | C-level / Director | Owns supplier selection, category sourcing, and strategic buying |
| 2 | Category Manager / Buying Manager | Merchandising / Commercial | Manager | Determines product assortment and supplier onboarding |
| 3 | Import Manager | Import / Trade | Manager | Evaluates cross-border supply and customs-ready sourcing |
| 4 | Sales Director / Business Development Director | Commercial | Director | Responsible for partnerships, distribution, and market expansion |
| 5 | Operations Director / Store Operations Manager | Operations | Director / Manager | Influences product flow, inventory needs, and supplier performance |
| 6 | Merchandising Director / Merchandiser | Merchandising | Director / Manager | Selects product mix, pricing strategy, and shelf placement |
| 7 | Veterinary Clinic Owner / Practice Manager | Healthcare / Operations | Owner / Manager | Buys or recommends premium health, nutrition, and care products |
| 8 | E-commerce Manager / Marketplace Manager | Digital Commerce | Manager | Owns assortment, online activation, and promotional execution |
| 9 | Supply Chain Manager | Supply Chain | Manager | Influences inventory availability, replenishment, and vendor performance |
| 10 | Founder / Owner / General Manager | Executive | Owner / C-level | Often the final decision-maker in mid-market and independent pet businesses |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Retail | Core channel for pet products, accessories, and consumables | Category buyers, merchandising, private label sourcing |
| 2 | Import & Export | Event emphasizes international buying and market entry | Importers, exporters, trade agents, cross-border suppliers |
| 3 | Wholesale | Distributors and wholesalers are highlighted by the organizer | High-volume channel buyers and resellers |
| 4 | Consumer Goods | Many pet products are fast-moving consumer items | Brand managers, category owners, retail procurement |
| 5 | Food & Beverages | Relevant for pet nutrition, treats, supplements, and feed-adjacent products | Pet food brands, ingredient suppliers, private-label sourcing |
| 6 | Veterinary | Clinical recommendation and animal health product buyers | Vet clinics, hospitals, and animal health distributors |
| 7 | Logistics & Supply Chain | Critical for import, warehousing, and distribution performance | 3PLs, freight partners, fulfillment operators |
| 8 | Consumer Services | Pet care services, grooming, boarding, daycare are service-driven buyers | Service operators and franchise systems |
| 9 | Business Supplies & Equipment | Relevant for cages, fixtures, grooming tools, POS, and store equipment | Retail ops, shop fit-out, and equipment procurement |
| 10 | E-Commerce | Online channels are highly relevant for pet category growth | Marketplace category teams and DTC brands |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 40,000+ | Confirmed | Organizer-published facts and figures on official site | Described as domestic and international visitors |
| Exhibitor count | 300+ | Confirmed | Official website facts and figures | Current-year exhibitor list not provided in supplied text |
| Buyer count | Not publicly confirmed by the organizer | Not disclosed | No official buyer count in supplied source text | Use visitor and exhibitor totals as primary scale indicators |
| Speaker count | Not publicly confirmed by the organizer | Not disclosed | No speaker roster provided in supplied source text | If agenda is published later, it may support speaker-based targeting |
| Sponsor count | Main sponsor named, additional sponsors not fully specified in supplied text | Partially confirmed | Official website headers mention main sponsor and supporters | Useful for sponsor prospecting, but not enough for a verified sponsor list |
| Historical attendance | Pet İzmir 2026 report referenced, but figures not included in supplied text | Historical / prior-year evidence | Official website navigation references prior-year report and exhibitor list | Current-year planning should rely on 2027 organizer figures |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Reliable suppliers, price competitiveness, MOQ flexibility | Book buyer meetings and present line sheets | Pet food, accessories, toys, hygiene products |
| Distribution | Territory rights, margin protection, reliable replenishment | Pitch exclusive or semi-exclusive distribution models | Importer/distributor-ready branded product ranges |
| Retail assortment | Shelf-ready packaging, fast-moving SKUs, margin support | Show retail-ready assortments and promo bundles | Private label, value packs, seasonal products |
| E-commerce growth | Digital merchandising, product content, fulfillment efficiency | Offer marketplace-ready catalogues and content kits | Online-first product packaging and SEO-friendly assets |
| Animal health and nutrition | Trust, efficacy, and compliance | Use technical proof points and professional endorsements | Supplements, vet-adjacent products, premium nutrition |
| Brand expansion | Market entry, local partners, visibility | Use the event for launch meetings and partner scouting | International distribution agreements and channel development |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is explicitly designed for pet industry professionals, buyers, distributors, importers, and retailers. |
| Decision-maker availability | High | B2B positioning suggests strong attendance by owners, buyers, and commercial leaders. |
| Data collection potential | High | Official exhibitor and visitor profile pages indicate solid lead-generation usefulness. |
| Apollo targeting potential | High | Clear fit for retail, wholesale, import/export, e-commerce, and consumer goods targeting. |
| Geographic targeting potential | High | Strong scope for Türkiye, MENA, Europe, and adjacent export corridors. |
| Best outreach approach | Direct B2B outreach | Use pre-show appointments, distributor-intro offers, and buyer-specific product sheets. |
| Overall lead quality | Very High | Large, international, buyer-focused pet trade fair with clear commercial intent. |
| Best use case | Attendee list sales / exhibitor targeting / distributor prospecting | Strong fit for sales teams seeking retailers, importers, distributors, and category buyers. |
| Limitations / risks | Moderate | Current-year attendee list is not publicly provided in the supplied source text, so buyer-company targeting must combine event data with prospecting research. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Retail; Wholesale; Import & Export; Consumer Goods; Food & Beverages; Veterinary; E-Commerce; Logistics & Supply Chain | Capture the main buyer and channel profiles relevant to pet trade sourcing |
| Departments | Procurement; Purchasing; Merchandising; Commercial; Supply Chain; Operations; Business Development | Focus on decision-makers and commercial influencers |
| Seniority | Owner; Founder; C-Level; VP; Director; Head of; Manager | Prioritize buyers with budget authority and supplier approval power |
| Job titles | Procurement Manager, Category Manager, Buying Manager, Commercial Director, Import Manager, Supply Chain Director, Merchandising Director, Operations Director, E-commerce Manager | Directly relevant to pet product purchasing and distribution decisions |
| Geography | Turkey; Eastern Europe; Balkans; MENA; GCC; Mediterranean markets | Aligns with the event’s export and international buyer focus |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,000+ | Covers independent buyers, regional chains, and enterprise retailers |
| Keywords | pet, pet food, pet supplies, importer, distributor, wholesale, retailer, marketplace, grooming, veterinary, animal health | Refines searches to companies active in the pet value chain |
| Company type | Public company; private company; subsidiary; family-owned; distributor; importer; retailer | Captures the main buying structures in pet trade and retail |
| Technologies | E-commerce platforms, ERP, inventory systems, marketplace tools, B2B ordering systems | Useful where digital commerce and procurement workflows matter |
Suggested Apollo Search Logic: Use combinations such as:
(pet OR "pet food" OR "pet supplies" OR veterinary OR grooming) AND (buyer OR procurement OR category OR purchasing OR merchandising OR "business development") AND (distributor OR retailer OR importer OR wholesaler OR e-commerce).
Prioritize companies with commercial titles in Türkiye and adjacent export markets.
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Pet İzmir Official Website | Official organizer / event website | Event title, positioning, dates, venue, organizer, visitor/exhibitor scale, international participation, TOBB supervision | Very High |
| Tema Fuarcılık A.Ş. contact and organizer details on official site | Organizer information | Organizer identity and official contact references | Very High |
| TOBB supervision notice on official site | Government / regulatory note | Fair supervision statement under Law No. 5174 | High |
| Venue reference: Fuar İzmir / Gaziemir on official site | Official venue reference | Venue and location confirmation | Very High |
| Pet İzmir 2026 Exhibition Report / Exhibitor List links referenced on site | Official prior-year references | Evidence of historical documentation and event continuity | High |
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