Pack Print International 2027 (11th International Packaging and Printing Exhibition for Asia)

Dates: 15 – 18 Sep 2027
Venue: BITEC (Bangkok International Trade & Exhibition Centre)
City/Country: Bangkok, Thailand
Theme: Uncovering Total Solutions for the Packaging and Printing Industries

1) What the event is (high-level overview)

Pack Print International is positioned as a major trade fair for the packaging and printing industries across Asia. The show highlights packaging and printing technologies, solutions, machinery, and equipment “for today and tomorrow,” and it emphasizes a total-solutions approach for buyers and decision makers who need end-to-end capabilities.

The official event positioning also describes the show as a long-running business platform for networking, deal-making, and connecting with global industry players. In 2027, it continues this role as a regional marketplace for packaging and printing innovations—particularly for dynamic Southeast Asian and wider Asian demand.

2) Who attends: Buyers / Attendees

Pack Print International is designed around industry relevance rather than consumer-facing attendance. Based on the show’s theme (“Total Solutions for the Packaging and Printing Industries”) and its stated purpose for engaging key decision makers and high net worth buyers, the most valuable attendees for buyer-intent typically come from companies that either:

• Manufacture packaging and printed materials
• Operate packaging/printing production lines that require technology upgrades
• Provide machinery, equipment, consumables, or integrated solutions to packaging and print operations
• Buy technology for sustainability, productivity, quality, and compliance

Primary attendee/buyer categories (most likely):

• Packaging production decision makers (owners, plant managers, operations leaders, production directors)
• Printing and prepress decision makers (printing managers, packaging print managers, quality managers)
• Procurement and supply chain buyers (strategic procurement, sourcing, vendor management)
• Engineering and technical leadership (process engineers, automation/industrial engineers, maintenance leaders)
• Innovation and digital transformation leaders (digital economy, AI adoption, workflow modernization)
• Compliance / safety / sustainability stakeholders (EHS or sustainability roles—especially as the event highlights sustainability and safety & security)
• Brand-side demand representatives (where packaging requirements directly influence purchasing decisions)

Note on attendee mix: as a trade fair with “technology innovations, machinery, equipment, and thought leadership content,” the show typically attracts a blend of operational buyers (who can specify needs) and commercial buyers (who can approve vendors and purchases).

3) Where the show is happening + attendee geographic origin

Location: PACK PRINT INTERNATIONAL 2027 is scheduled at BITEC, Bangkok, Thailand.

Attendee geographic origin (reliable indicators from official materials): The official event information includes an “in numbers” snapshot indicating visitors from 65 countries & regions, and it lists top overseas visitor markets including:

• China
• India
• Laos
• Malaysia
• Myanmar
• Singapore

Likely travel behavior: because the venue is in Bangkok and the show is framed as a Southeast Asia-oriented platform (“for Southeast Asia”), attendance commonly concentrates on regional cross-border travel (Thailand + neighboring markets) while also drawing long-haul industry participation from China, India, and other overseas manufacturing/printing hubs.

Best geographic targeting approach for outreach

• Southeast Asia core: Thailand and neighboring markets (e.g., Malaysia, Myanmar, Laos, Singapore)
• Major overseas supply/tech markets: China and India (and other visitor countries within the 65-country footprint)
• Decision-center cities: manufacturing and printing corridors that regularly source packaging and printing technologies

4) Audience reach: Local / National / Global

Pack Print International is best categorized as a regional-global hybrid:

• Local presence: Bangkok-based industry participation and Thailand operators
• National reach: Thailand’s packaging and printing ecosystem likely contributes strongly, given the event’s physical presence in Bangkok and the regional focus
• Global reach: the show indicates visitors from 65 countries & regions and highlights multiple overseas visitor markets

In practical terms for buyer research, this means the audience is not limited to one country’s buyer base; it includes internationally active suppliers and production organizations evaluating technology and solutions.

5) Sample buyer company names (BUYERS ONLY) + websites

The official website content provided includes visitor and exhibitor counts at a high level, but it does not list specific buyer company names. For accuracy, we should not fabricate company identities. Below is a placeholder buyer shortlist framework that we will finalize after we review your client product fit and confirm the buyer sub-segments we should prioritize.

Please share your client website link so we can confirm the exact buyer types that match your offering and then produce a verified buyer list of 15–20 companies (with websites) that align with your target use cases.

Next step: once we have your client website, we will fill the buyer-company rows with real buyer-only targets and include 15–20 fully specified entries.

6) Job profiles, industries & event type

Pack Print International is an international trade fair focused on packaging and printing technologies and solutions. It also references thought leadership and trend tracks.

Job profiles to target (by decision-making layer)

• Executive / operational leaders: Plant Manager, Operations Director, Production Director
• Procurement buyers: Head of Procurement, Strategic Sourcing Manager, Category Manager
• Technical leadership: Process Engineer, Manufacturing Engineer, Maintenance/Engineering Manager
• Quality and compliance: Quality Manager, QA/QC Lead, EHS/Sustainability lead (where applicable)
• Transformation / innovation: Digital Transformation Manager, Technology Adoption Lead, Innovation Manager
• Commercial decision roles: Sales/Business Development leaders who influence vendor selection for specific solutions

Event-linked industries to map against buyer intent

• Packaging (cartons, labels, flexible packaging, corrugated-related packaging value chain)
• Commercial printing (packaging print, industrial print production)
• Packaging machinery and automation
• Print machinery, prepress, and workflow technology
• Materials and consumables used in packaging and printing operations
• Corrugated and adjacent industries (the show highlights a co-located exhibition: CorruTec ASIA)

Event type classification: Trade show / Industry exhibition / Technology and solutions marketplace for packaging and printing.

7) Estimated attendance (expected total footfall)

The official website excerpt provided includes a “2025 in Numbers” snapshot showing visitors from 65 countries & regions and exhibiting companies from 26 countries & regions, but it does not provide a specific numeric attendance or total footfall figure for 2025 or 2027 within the text we were given.

Therefore, we will leave estimated total attendance as unconfirmed until the official site provides a total attendee/footfall metric or a reliable secondary source is shared.

8) Key focus areas & buyer engagement

Pack Print International explicitly highlights that buyers and industry leaders engage around major trends and solution categories. The event notes:

• Sustainability
• Artificial Intelligence
• Safety & Security
• Digital Economy
• Premium Design
• 3D Printing

How buyers typically engage at this type of show

• Technology discovery: seeing machinery and solutions in action and validating fit for production requirements
• Procurement conversations: discussions on vendor capability, service support, integration, and rollout planning
• Specification and evaluation: technical teams evaluating performance, workflow compatibility, and operational outcomes
• Networking + thought leadership: seminars and technical presentations that influence purchasing priorities
• Deal acceleration: the event emphasizes “successful business transactions” and “secure deals,” indicating active buyer-supplier engagement on-site

Onsite ecosystem advantage: the show is described as “augmented” with additional onsite events such as seminars, technical presentations, consultancy clinics, workshops, and high-level networking opportunities—this increases the likelihood of meeting different buyer roles in one place (not only floor-walk exhibitors).

9) Client-product fit validation (mandatory for best buyer list)

We want to align the “best buyers” with your client’s exact offering, because the buyer persona changes significantly depending on whether your solution is:

• Machinery / equipment for packaging or printing production lines
• Software / workflow / AI-enabled systems for design, prepress, or production
• Materials, consumables, or substrates used in packaging and printing
• Automation, inspection, quality control, safety, or compliance-related technologies
• Services such as training, integration, installation, maintenance, or optimization

Please share your client website so we can:

1. Review the product positioning and target use cases
2. Identify the most relevant buyer segments (buyer roles + industry layers)
3. Produce the best buyer company list (15–20 buyers) with real websites and specific job titles to target
4. Rank buyers by fit priority for Pack Print International 2027 relevance

Once you provide the website, we will complete Section 5 with finalized buyer-only targets and fully accurate company names.

10) Industry suggestions (based on your event category mapping)

To guide your targeting strategy using industry categories similar to common B2B taxonomy lists, Pack Print International typically aligns with the following industries (selected to reflect packaging/printing technology buying and production needs):

• Packaging-related: Building Materials (adjacent logistics/packaging supply contexts), Chemicals (materials/ink/coating ecosystems), Machinery (equipment and machinery procurement), Plastics (if substrate or packaging materials are relevant)
• Printing-related: Printing (direct alignment), Graphic Design (if workflow/software/design roles are targeted), Publishing (where printed materials demand exists)
• Technology-driven: Computer Software (if digital/AI/software solutions), Industrial Automation (if automation/inspection is involved), Information Technology & Services (if IT integration / digital transformation is involved), Internet (if SaaS/digital platforms are involved)
• Quality/compliance/sustainability enabling: Environmental Services (if sustainability/ESG compliance services are part of the offering), Security & Safety-related categories where applicable
• Logistics: Logistics & Supply Chain (for packaging supply chain decisions when relevant to the product)

We will narrow these to the most accurate 5–8 industries for your client once we review your client website and confirm what is being sold.

What we need from you to finalize the “best buyers” list

Please provide:

• Your client website URL
• Which product category applies (machinery/equipment, software, materials, services, automation/inspection, etc.)
• Geographic focus (Thailand only vs. Southeast Asia vs. global outreach)
• Preferred buyer job titles (if you already have a target set)

After we receive the website, we will deliver a completed buyer table with Priority, Company, Website, Best Title to Target, and Why this is a Good Buyer Fit, including 15–20 buyer companies tailored to Pack Print International 2027.