CategoryTravel & Tourism
OTM - Outbound Travel Mart
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to OTM - Outbound Travel Mart — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds
About this event
OTM - Outbound Travel Mart (OTM 2027) | The Gateway to India’s Travel Markets
OTM - Outbound Travel Mart (OTM 2027) is one of the most significant travel trade events in Asia, positioned as a must-attend platform for travel professionals looking to connect with India’s outbound travel ecosystem. With its strong industry focus, OTM is designed to bring together global and regional travel stakeholders through curated business participation, hosted buyer engagement, and extensive exhibitor representation.
Event Dates, Venue & Location
- Venue: Jio World Convention Centre, Mumbai
- Dates: 1, 2 & 3 February 2027
- City & Country: Mumbai, India
Why OTM 2027 Matters for the Travel Trade
OTM is promoted as a leading travel trade show in India and Asia, with third-party certification referenced on the official website. It is structured to serve travel businesses that want direct access to decision-makers, buyers, and hosted & VIP participants within India’s outbound travel market.
Key Industry Signals (Official Highlights)
- 2,200+ exhibitors
- 60+ countries participating
- 1,000+ hosted and VIP buyers
- 50,000+ trade visitors
Who the Show is Built for (Buyer-Driven Travel Ecosystem)
The core audience at OTM is travel industry professionals representing outbound and destination travel demand. The show supports business networking and commercial conversations between travel suppliers and buyers across multiple segments of the travel value chain, making it suitable for stakeholders that need access to India-based travel decision-makers.
India’s Outbound Travel Momentum Behind the Event
The official website highlights India’s rapid growth in travel spending and positions Mumbai as a gateway for outbound travellers. This context reinforces OTM’s business relevance for travel brands seeking exposure to the inbound-to-outbound conversion happening through major outbound markets in India.
Buyer & Engagement Strength (As Stated on the Official Website)
OTM’s official communications include performance indicators tied to buyer outcomes and attendee satisfaction, underscoring that the show aims to deliver measurable business value for participating travel professionals. These stated highlights include strong ROI and positive buyer quality feedback, along with intent to return for the next edition.
Quick Contacts (From Official Website)
- Contact: +(91)(22) 4555 8555
- Email: contact@fairfest.in
- Organizer reference: Fairfest Media Limited (as shown on the official site footer)
Data sheet
OTM - Outbound Travel Mart – Event Attendee & Buyer Profile Analysis
Event Date: 1–3 February 2027
Location: Jio World Convention Centre, Mumbai, India
Event Status: Upcoming
Research Date: 2 July 2026
Event Overview
| Event Name | OTM - Outbound Travel Mart |
| Event Date | 1–3 February 2027 |
| Event Status | Upcoming |
| Venue | Jio World Convention Centre |
| City | Mumbai |
| State / Region | Maharashtra |
| Country | India |
| Organizer | Fairfest Media Limited |
| Official Event Website | otm.co.in |
| Event Type | Travel trade show / outbound tourism marketplace / hosted buyer event |
| Primary Category | Travel & Tourism |
| Secondary Applicable Categories | Hospitality, Business Services, Logistics & Transportation |
| Audience Reach | Global, with strong India-centered outbound travel concentration |
| Estimated Attendance / Expected Footfall | 50,000+ trade visitors; 1,000+ hosted and VIP buyers; 2,200+ exhibitors; 60+ countries represented |
| Attendance Data Reliability | Confirmed on official event website |
| Main Purpose of Event | To connect travel suppliers, destination marketers, hospitality brands, and travel service providers with buyers and trade visitors in India’s outbound travel market. |
About the Event
OTM - Outbound Travel Mart is a major travel trade show centered on outbound tourism, travel distribution, destination marketing, hospitality partnerships, and travel trade networking. The official site positions OTM as the leading travel show in India and Asia, with a strong presence of exhibitors, hosted buyers, and trade visitors from multiple countries.
The event matters because Mumbai is a key source market for Indian outbound travel, corporate travel demand, and high-value leisure travel. OTM is highly relevant for travel suppliers seeking buyers, agency partners, tour operators, DMCs, tourism boards, airlines, hotel groups, cruise companies, tech providers, and other organizations involved in travel sales, procurement, and partnership development.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Outbound tour operators | Travel agencies, tour wholesalers, packaged tour brands | Package buying, contracting, destination sourcing | High-value target for destinations, hotels, airlines, DMCs, and travel tech |
| Travel agency owners and directors | Retail and corporate travel agencies | Commercial decision-making, supplier selection | Strong for lead generation and partnership selling |
| Destination management companies (DMCs) | Inbound/outbound DMCs, ground handlers | Sourcing hotels, transport, experiences, suppliers | Key for B2B partnership and service procurement |
| Airline network and sales teams | Airlines, GSA teams, route development functions | Distribution, market development, trade partnerships | Relevant for travel partners, tech providers, and tourism boards |
| Hotel procurement and sales leaders | Hotel groups, resort chains, serviced apartments | Contracting, wholesale distribution, group sales | Important for travel intermediaries and destination campaigns |
| Online travel agencies and platforms | OTAs, booking platforms, travel marketplaces | Inventory sourcing, commercial partnerships, product development | Strong fit for technology, hospitality, and destination partners |
| Corporate travel managers | Large enterprises, TMCs, travel procurement teams | Policy, supplier selection, travel spend management | Relevant for travel tech, airlines, hotel chains, and payment tools |
| Tourism boards and destination marketers | National tourism organizations, state tourism boards, city DMO teams | Buyer influence, marketing budgets, partnership decisions | Very relevant for destination promotion and travel ecosystem vendors |
| Cruise, rail, and transport operators | Cruise lines, rail tourism, coach operators, mobility providers | Partnerships, route sales, channel development | Useful for cross-border travel package and distribution deals |
| Travel tech buyers and operators | Booking engines, CRM vendors, travel SaaS providers, B2B platforms | Software evaluation, integrations, partner sourcing | Relevant where digital distribution and automation are priorities |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Mumbai | Very high local attendance | Very High | Official site states 60% of India’s outbound tourists originate from Mumbai. |
| Maharashtra / Western India | Travel agencies, corporates, hospitality buyers | High | Strong outbound demand and travel trade concentration. |
| Delhi NCR, Bengaluru, Hyderabad, Chennai, Pune | National travel buyers and corporates | High | Major Indian business and travel procurement hubs. |
| Rest of India | Regional agencies, wholesalers, tourism boards | Medium | Likely attendance from major secondary travel markets. |
| International markets | Tourism boards, destinations, hotels, airlines, suppliers | High | Official site indicates 60+ countries represented. |
| Global travel trade corridors | Asia, Middle East, Europe, Americas, Africa | Medium to High | Relevant for long-haul destination marketing and international supplier partnerships. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The official website states participation from 60+ countries and positions the event as a leading travel show in Asia. |
| Secondary reach | India-centered, especially Mumbai-led outbound market | Mumbai is highlighted by the organizer as the main gateway for India’s outbound traveler base. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| MakeMyTrip | Online travel agency | Core Indian travel distribution and package buying ecosystem | makemytrip.com | VP Partnerships, Category Manager, Supply Partnerships Lead | Strong Market Fit, Attendance Not Confirmed |
| EaseMyTrip | Online travel agency | Relevant for travel inventory, wholesale, and partnership sourcing | easemytrip.com | Head of Partnerships, Commercial Director, Business Development Manager | Strong Market Fit, Attendance Not Confirmed |
| Thomas Cook India | Travel services / outbound operator | Major outbound travel buyer and supplier negotiator | thomascook.in | Procurement Lead, Product Head, Outbound Tours Director | Strong Market Fit, Attendance Not Confirmed |
| SOTC Travel | Tour operator | Outbound leisure and group travel sourcing | sotc.in | Director of Product, Contracting Manager, Head of Procurement | Strong Market Fit, Attendance Not Confirmed |
| Cox & Kings | Travel brand / tour operator | High relevance for destination, hotel, and package contracting | coxandkings.com | Commercial Head, Category Buyer, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| Yatra | Travel platform / OTA / corporate travel | Corporate and leisure travel buying decisions | yatra.com | VP Corporate Travel, Supplier Partnerships, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Ixigo | Travel booking platform | Relevant for travel inventory, distribution, and consumer travel partnerships | ixigo.com | Head of Partnerships, Business Development Director, Category Lead | Strong Market Fit, Attendance Not Confirmed |
| Booking.com | Accommodation marketplace | Hotel inventory and destination supply partnerships | booking.com | Supply Manager, Partner Development Manager, Market Manager | Strong Market Fit, Attendance Not Confirmed |
| TBO.com | Travel distribution platform | B2B travel supply chain, hotel and airline contracting | tbo.com | Commercial Head, Supplier Relations, Product Partnerships | Strong Market Fit, Attendance Not Confirmed |
| InterGlobe Enterprises | Travel and aviation group | Relevant through aviation, travel, and hospitality business lines | interglobe.com | Business Development Director, Partnerships Lead, Procurement Head | Strong Market Fit, Attendance Not Confirmed |
| Indian Association of Tour Operators (IATO) | Association / industry body | Industry leadership, member sourcing, trade network influence | iato.in | Secretary General, Association Director, Member Services Lead | Strong Market Fit, Attendance Not Confirmed |
| India Association of Tour Operators / regional travel associations | Association / travel network | Influences buyer networks and partner introductions | iato.in | President, Executive Committee, Event Partnerships | Strong Market Fit, Attendance Not Confirmed |
| Taj Hotels | Hotel group | Luxury hospitality supplier with strong outbound travel relevance | tajhotels.com | Sales Director, Distribution Lead, Strategic Accounts Manager | Strong Market Fit, Attendance Not Confirmed |
| Marriott International | Hotel group | Key hospitality buyer and supplier relationship manager | marriott.com | Regional Sales Director, Account Director, Market Leader | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Head of Partnerships / Partnerships Director | Business Development | Director+ | Owns supplier and channel partnerships across travel ecosystem |
| 2 | Commercial Director | Commercial / Sales | Director+ | Evaluates supplier offers, margins, and market opportunities |
| 3 | Head of Procurement / Contracting Manager | Procurement / Operations | Manager to Director | Important for sourcing hotels, transport, DMCs, and travel services |
| 4 | Product Head / Product Manager | Product / Merchandising | Manager to Director | Develops travel packages, destination products, and bundles |
| 5 | Category Manager / Buying Manager | Buying / Merchandising | Manager | Selects suppliers, destinations, and travel inventory |
| 6 | Director of Sales / Regional Sales Head | Sales | Director+ | Drives trade distribution and large-account relationships |
| 7 | Corporate Travel Manager | Travel / Procurement | Manager+ | Manages business travel policy and supplier selection |
| 8 | General Manager / Owner | Executive Office | Owner / C-level | Decision-maker for travel agencies, DMCs, and small hospitality businesses |
| 9 | Market Manager / Supply Manager | Supply / Partnerships | Manager+ | Works on supplier acquisition and market expansion |
| 10 | Tourism Board Director / DMO Manager | Destination Marketing | Director+ | Promotes destinations and funds trade activations |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Leisure, Travel & Tourism | Core category for travel trade buyers and sellers | Travel agencies, operators, tourism boards, OTAs |
| 2 | Hospitality | Hotels, resorts, and accommodation suppliers are central to OTM | Hotel sales, distribution, procurement, group business |
| 3 | Information Technology & Services | Travel tech, booking, CRM, and automation are relevant | SaaS, distribution tools, travel platforms |
| 4 | Marketing & Advertising | Destination promotion and travel demand generation are key | DMO campaigns, travel brand marketing, media buying |
| 5 | Airlines/Aviation | Airline route and trade distribution buyers are highly relevant | Airline sales, GSA, route development |
| 6 | Hotels / Hospitality-related Commercial teams | Useful for hotel groups and accommodation distribution | Chain hotels, resorts, serviced apartments |
| 7 | Business Services | Travel intermediaries and corporate travel buyers often fit here | TMCs, agencies, B2B service providers |
| 8 | Logistics & Supply Chain | Relevant for transportation, mobility, and movement of travel goods/services | Ground transport, mobility platforms, logistics for events/tours |
| 9 | Retail | Travel retail and consumer travel packaging connections | Travel packages, loyalty, consumer-facing travel offers |
| 10 | Government Administration | Tourism boards and public-sector destination agencies may attend | Tourism promotion, destination marketing, public partnerships |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 50,000+ trade visitors | Confirmed | Official website homepage | Current official figure published by organizer |
| Exhibitor count | 2,200+ | Confirmed | Official website homepage | Published exhibitor figure |
| Hosted / VIP buyers | 1,000+ | Confirmed | Official website homepage | Strong indication of buyer-intent audience quality |
| Countries represented | 60+ | Confirmed | Official website homepage | Supports global audience reach |
| Speaker count | Not publicly confirmed | Unconfirmed | No official count found on provided source text | Use agenda page if needed for later verification |
| Sponsor count | Not publicly confirmed | Unconfirmed | No official count found on provided source text | Use sponsor page / brochure if available later |
| Historical attendance | 92% ROI at or above expectations; 85% buyer quality rated good/excellent; 96% intent to return for OTM 2027 | Historical / prior-year evidence | OTM 2026 exhibitor testimonial section on official site | Quality indicators, not attendance totals |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Travel sourcing | Hotels, DMCs, airlines, transport, destination products | Supplier meetings and contract negotiation | Commercial teams, wholesale supply, partner onboarding |
| Destination marketing | Market visibility and demand generation | Meet tourism boards and DMOs | Campaign services, media, experiential marketing |
| Travel technology | Automation, booking, CRM, distribution, analytics | Product demos and integration discussions | SaaS, APIs, booking engines, CRM |
| Corporate travel | Policy compliance, spend control, traveler experience | Sell managed travel and service agreements | TMC services, reporting tools, payment solutions |
| Hospitality distribution | Occupancy growth and market expansion | Contracting and channel partnerships | Hotel sales, revenue management, channel management |
| International partnerships | Cross-border trade and buyer sourcing | Hosted buyer meetings and networking | Partnership services, multilingual sales support |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Hosted buyers and trade visitors are central to the event’s model. |
| Decision-maker availability | High | Travel, hospitality, and destination teams typically send commercial and partnership leaders. |
| Data collection potential | High | Hosted buyer positioning makes the event suitable for list-building and account research. |
| Apollo targeting potential | Very High | Clear fit for travel, hospitality, airlines, tourism, and partnerships functions. |
| Geographic targeting potential | Very High | Mumbai-led Indian outbound market plus international supplier participation. |
| Best outreach approach | High-touch, account-based outreach | Target partnerships, procurement, and commercial teams with travel-category messaging. |
| Overall lead quality | Very High | Strong travel-trade concentration with clear buyer intent. |
| Best use case | B2B attendee list building, supplier prospecting, partnership sales | Ideal for commercial travel sales and lead generation campaigns. |
| Limitations / risks | No public current-year attendee list reviewed here | Use official exhibitor list or hosted-buyer directory if released later for exact account confirmation. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Leisure, Travel & Tourism; Hospitality; Airlines/Aviation; Information Technology & Services; Marketing & Advertising; Government Administration; Business Services | Capture the full travel buyer and supplier ecosystem |
| Departments | Partnerships, Business Development, Procurement, Sales, Operations, Product, Marketing | Focus on commercial decision-makers and sourcing teams |
| Seniority | Manager, Director, VP, CXO, Owner | Prioritize budget holders and decision-makers |
| Job titles | Partnerships Director, Commercial Director, Procurement Manager, Product Head, Category Manager, Sales Director, Market Manager, Corporate Travel Manager, Destination Marketing Manager | Match the event’s buyer and supplier profile |
| Geography | India, especially Mumbai, Maharashtra, Delhi NCR, Bengaluru, Hyderabad, Chennai; also UAE, Singapore, Thailand, UK, Europe | Align with outbound source markets and international supplier base |
| Employee size | 1–10, 11–50, 51–200, 201–1000, 1000+ | Covers agencies, DMCs, hotel chains, and enterprise travel buyers |
| Keywords | travel, tourism, outbound, hospitality, hotel, destination, DMC, OTA, agency, partnerships, procurement, corporate travel | Refine by travel-commerce intent |
| Company type | Public companies, private companies, associations, government organizations, travel brands | Cover trade, public-sector, and commercial buyers |
| Revenue range | All relevant ranges; prioritize mid-market and enterprise for supplier contracts | Capture larger contract buyers and distribution partners |
Suggested Apollo Search Logic: (industry = “Leisure, Travel & Tourism” OR “Hospitality” OR “Airlines/Aviation” OR “Information Technology & Services”) AND (title contains “Partnerships” OR “Procurement” OR “Commercial” OR “Product” OR “Category” OR “Sales” OR “Travel”) AND geography includes India OR Mumbai.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| OTM Official Website | Official organizer / event website | Event name, dates, venue, city, country, organizer identity, attendance figures, hosted buyers, exhibitor count, trade visitor count, countries represented, event positioning | Very High |
| OTM homepage site footer and notice text | Official website content | Organizer name, contact information, and 2027 dates at Jio World Convention Centre, Mumbai | Very High |
| OTM 2026 testimonial / performance section | Official historical event content | Buyer quality and exhibitor satisfaction indicators | High |
| Jio World Convention Centre | Venue reference | Venue naming consistency with official event listing | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to OTM - Outbound Travel Mart — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds