NRF PROTECT - National Retail Federation - NRF Loss Prevention Conference
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About this event
NRF PROTECT (National Retail Federation) — Retail Loss Prevention, Digital Fraud & Enterprise Risk Conference
NRF PROTECT is a focused, enterprise-security event built specifically for the retail risk and protection community. Based on the official event information, NRF PROTECT 2026 is scheduled for June 8–10, 2026 at the Gaylord Texan Resort in Grapevine, TX, USA.
Event Snapshot (Verified from Official Source)
- Event: NRF PROTECT | NRF PROTECT 2026
- Date: June 8–10, 2026
- Venue: Gaylord Texan Resort
- City/Region: Grapevine, TX
- Country: United States
- Core theme: Retail loss prevention, digital fraud, and enterprise risk education
1️⃣ Who Attends (Buyers / Attendees)
NRF PROTECT is designed as a community for professionals responsible for protecting retail operations—covering both physical security (loss prevention / asset protection) and digital threats (fraud) within enterprise risk structures. The event positions itself as a venue for benchmarking, idea exchange, and professional development through education and networking with retail peers.
Primary attendee/buyer groups we expect to target:
- Retail loss prevention & asset protection leadership (teams that manage shrink reduction, investigations, policy enforcement, safety and security operations)
- Fraud and digital risk leaders (responsible for return fraud, account/payment fraud controls, identity and transaction risk)
- Enterprise security risk stakeholders (executive or cross-functional risk partners who coordinate risk programs across multiple retail domains)
- Lean LP teams & operations leaders (teams looking to maximize outcomes with fewer resources—highlighted by official themes)
- Law enforcement partnership attendees (the event explicitly references meeting federal, state, and local law enforcement agencies via a “Fusion Center” concept)
- Solution providers and technology vendors in the Expo (officially described as a “FREE Solutions Expo” with 200+ solution providers)
How we classify “buyer intent” at NRF PROTECT: While the event includes learning and peer networking, the high-value buyer density is in the functional leaders who own outcomes such as shrink reduction, fraud reduction, investigations efficiency, policy modernization, and enterprise risk alignment. These professionals typically evaluate vendors, training programs, and systems as they plan for next-year initiatives.
2️⃣ Where the Show Is Happening + Attendee Geographic Origin
Location: Gaylord Texan Resort, Grapevine, Texas, USA (June 8–10, 2026).
Attendee geographic origin (best-practice expectations for this industry event): NRF PROTECT serves retailers and protection professionals connected to a national retail ecosystem. The most likely geographic origin is therefore:
- Primary: United States (national audience of retail LP, fraud, and enterprise risk teams)
- Secondary: Cross-border representation is possible through multi-national retailers and partners, but the strongest, most consistent attendance signal is U.S.-based retail and risk stakeholders.
Best geographic targeting approach for list-building: prioritize U.S. retail brands and U.S. retail security/fraud teams, and then extend to vendors and agencies with nationwide operating coverage.
3️⃣ Audience Reach (Local / National / Global)
NRF PROTECT should be positioned as a national event for the U.S. retail risk and loss prevention community, with potential international participation depending on whether a retailer or solution partner operates globally. Officially, the event emphasizes benchmarking and learning among retail peers and includes a structured Expo featuring 200+ solution providers, which strongly supports broad retail attendance rather than a purely local audience.
- Reach type: National (U.S. retail protection & enterprise risk community)
- Global dimension: possible via multinational retail organizations and international solution partners, but the core value proposition is U.S.-centric
4️⃣ Sample Buyer Company Names (Buyers Only) + Websites
Below are buyer-style companies that are a natural fit for loss prevention, asset protection, fraud/risk programs, and enterprise security planning in retail. These are not exhibitors by default; they represent organizations with strong retail protection needs and internal risk ownership.
Important: we recommend we verify exact exhibitor vs. buyer status during your qualification pass and map to the job titles we target.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Walmart | https://www.walmart.com | VP, Loss Prevention / Asset Protection | Mass-market retailer with large-scale shrink, investigations, and enterprise security requirements aligned to LP and risk programming. |
| 2 | Amazon (Retail & Customer Experience) | https://www.amazon.com | Director, Fraud Risk / Loss Prevention | Major exposure to fraud and return-related abuse; strong need for digital fraud and enterprise risk controls. |
| 3 | Target | https://corporate.target.com | SVP, Asset Protection / Loss Prevention | Enterprise-scale retail protection with emphasis on operational effectiveness and modernized LP strategies. |
| 4 | Best Buy | https://www.bestbuy.com | Director, Loss Prevention & Investigations | High value electronics retail typically drives strong LP and fraud prevention needs; investigations and shrink reduction are central. |
| 5 | Kroger | https://www.thekrogerco.com | VP, Asset Protection | Large grocery footprint requires enterprise coordination across risk, safety, investigations, and loss prevention operations. |
| 6 | Costco | https://www.costco.com | Director, Loss Prevention | Membership retailer with significant shrink and member fraud considerations; strong buyer alignment to LP and enterprise risk. |
| 7 | Home Depot | https://corporate.homedepot.com | Director, Asset Protection / Loss Prevention | Big-box format with high exposure to theft and investigations, plus fraud risk across retail transactions. |
| 8 | Lowes | https://www.lowes.com | Head of Loss Prevention / Security Risk | Broad store and supply chain footprint supports strong enterprise risk planning and investigations demand. |
| 9 | J.Crew (Retailer) | https://www.jcrew.com | Manager, Asset Protection / Loss Prevention | Retailers using lean LP team strategies fit the official focus on maximizing impact with minimal resources. |
| 10 | Nordstrom | https://shop.nordstrom.com | Director, Loss Prevention & Fraud | Apparel/brand retail category commonly faces return fraud and shrink; aligns tightly with NRF PROTECT topics. |
| 11 | Macy’s | https://corporate.macys.com | VP, Loss Prevention | Department store operations require structured risk controls for physical security and fraud prevention. |
| 12 | Dollar General | https://investor.dollargeneral.com | Director, Asset Protection | Large geographic footprint increases theft exposure and drives need for scalable LP and risk programs. |
| 13 | Dollar Tree | https://www.dollartree.com | Head of Loss Prevention | High-store count creates strong need for operationally efficient LP programs and investigations capabilities. |
| 14 | 7-Eleven | https://corporate.7-eleven.com | VP, Security / Loss Prevention | Convenience retail format with strong security and fraud exposure makes this a natural buyer fit for LP & enterprise risk education. |
| 15 | Shell / Retail (Fuel & Retail Network) | https://www.shell.com | Enterprise Risk / Security Program Lead (Retail) | Where retail networks intersect with enterprise risk and fraud controls, buyers are often cross-functional and security-led. |
| 16 | Best-in-class Regional Retail Chains (Target by scale) | Varies by chain | SVP/VP, Loss Prevention & Fraud Risk | High-density regional chains can represent strong “next step” buyer segments when national brands are saturated. |
| 17 | Retailer eCommerce-heavy Brands | Varies by brand | Director, Fraud Risk / Returns Fraud | Official event coverage includes return fraud; eCommerce brands typically have strong digital fraud initiatives and budget ownership. |
| 18 | Omnichannel Retailers | Varies by brand | Manager, Enterprise Security Risk | Omnichannel complexity increases both physical and digital risk exposure, aligning closely to “enterprise security risk is everyone’s mission.” |
Best “starter set” to send first (top-fit buyer accounts): Walmart, Target, Amazon, Best Buy, Home Depot.
5️⃣ Job Profiles, Industries & Event Type
5A) Best job profiles to target
Based on the official emphasis on loss prevention, digital fraud, enterprise risk, return fraud, lean LP teams, and unified protection of people/assets/brands, the best buyer titles are typically owned by security, fraud, and risk program leaders:
- Chief/VP/Director of Loss Prevention or Asset Protection
- Director/Head of Fraud Risk or Digital Fraud
- Director/Manager, Investigations (including shrink & case management)
- Enterprise Security / Enterprise Risk Program Lead
- Security Operations Leadership (store or multi-site security operations)
- Return Fraud / Returns Risk Program Manager
- Policy / Compliance-adjacent Security Leader (where fraud and investigations require governance)
- Law enforcement partnership-focused roles (liaison or agency partnership program roles)
- Training/Enablement leads for LP teams (especially if the organization runs lean teams)
5B) Industries & event type we recommend we map
Event type: Retail security, loss prevention, digital fraud, and enterprise risk education + expo networking.
Industry mapping (from the provided industry list we would typically use):
- Retail
- Security & Investigations (for buyers inside retailer security functions, plus agencies and partners)
- Computer & Network Security (for digital fraud / risk security roles)
- Information Technology & Services (when fraud platforms and risk systems are implemented)
- Financial Services (when fraud risk intersects with payments and identity systems in retailer operations)
- Law Enforcement (for partnership ecosystem participants)
- Professional Training & Coaching (when specialized LP/fraud training providers align to conference learning needs)
The strongest fit remains Retail plus the relevant security/fraud-related industry mappings.
6️⃣ Estimated Attendance (Expected Total Footfall)
The official content provided does not include a specific numerical attendance estimate. For NRF PROTECT 2026, we recommend we treat attendance as strongly expo-supported due to the explicit mention of a FREE Solutions Expo featuring 200+ solution providers.
Conservative research approach for footfall estimation: We would estimate total footfall by combining (a) the Expo participation density (200+ solution providers), (b) typical NRF conference turnout patterns, and (c) multi-day pass structure. Once you share whether your list objective is “buyer-led” (LP/fraud leaders) vs. “ecosystem-led” (partners + law enforcement), we can refine the expected attendance range and buyer density assumptions.
At minimum, this is a high-intent, multi-day buyer environment where decision-makers and solution evaluators are actively present.
7️⃣ Key Focus Areas & Buyer Engagement
The event’s session themes and “why attendees joined” statements clearly indicate the buyer engagement points. Key focus areas include:
- Loss Prevention strategy optimization (lean teams, operational effectiveness, measurable impact)
- Digital fraud and enterprise security risk convergence (unified approach across people, assets, and brands)
- Return fraud (official blog highlight: “Rethinking return fraud in retail”)—this tends to be a direct budget-driving risk category
- Benchmarking with retail peers in a “safe, competition-free learning” format (strong for sharing what works and where vendors fit)
- Law enforcement partnerships to discuss trending issues in the NRF Fusion Center ecosystem
- Expo-led solution discovery via a centralized 200+ provider expo space
- Professional development and CEU credits (supports consistent attendance from security leaders and managers who need documented training)
Best buyer engagement angle (what the buyers care about): we should position outreach around helping LP/fraud/enterprise risk teams improve outcomes such as shrink reduction, fraud reduction, investigation efficiency, and enterprise alignment across physical and digital risk.
8️⃣ Client-Product Fit: Best Buyers Based on Your Requirements
To identify the best buyers specifically for your client, we need to review your client’s website and understand exactly what they sell. The official event positioning suggests that the best buyer targets depend heavily on whether the client product is: loss prevention operations, fraud analytics, return fraud mitigation, investigations tooling, identity/risk platforms, training, or enterprise risk governance.
Please share your client website URL (or paste the product description), and we will:
- Map your client’s offering to the most relevant NRF PROTECT audience segment (LP, fraud, enterprise risk, investigations, or training enablement)
- Recommend the exact job titles to target (not generic “security” titles)
- Select the highest-priority retail buyer companies for your product category
- Provide a refined buyer list strategy with the most likely decision-maker roles
If you can also confirm whether your client sells to retailers only or also to law enforcement / public-private partners, we can further sharpen fit.
9️⃣ Final Recommendation (Why NRF PROTECT Is a Strong Fit)
NRF PROTECT is one of the most buyer-dense events for retail protection decision-makers because it is explicitly built around: loss prevention, digital fraud, and enterprise risk with a major solutions expo (200+ providers), plus direct law enforcement partnership learning.
Buyer quality expectation: High for retail LP/fraud/enterprise risk roles, especially when targeting the decision-maker and program owner titles listed above.
Recommended next step: share your client website so we can return the “best buyers for your requirements” output with correct product-to-title matching.
Data sheet
| Event Name | NRF PROTECT - National Retail Federation - NRF Loss Prevention Conference |
| Event Date | June 14–16, 2027 |
| Event Status | Upcoming |
| Venue | Tampa Convention Center |
| City | Tampa |
| State / Region | Florida |
| Country | United States |
| Organizer | National Retail Federation (NRF) |
| Official Event Website | nrfprotect.nrf.com |
| Event Type | Conference, exposition, networking, retail risk and loss prevention event |
| Primary Category | Security & Defense |
| Secondary Applicable Categories | Retail, Business Services, Logistics & Transportation, IT & Technology |
| Audience Reach | National with targeted North American retail and law-enforcement participation |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium for event positioning; low for attendance count because no public 2027 figure is confirmed |
| Main Purpose of Event | To connect retail asset protection, digital fraud, enterprise risk, compliance, and law-enforcement stakeholders with solutions, education, networking, and sourcing opportunities |
NRF PROTECT is NRF’s retail loss prevention and enterprise risk conference, bringing together leaders focused on protecting people, inventory, assets, brands, and digital transactions. The event combines education sessions, networking, an expo, and law-enforcement engagement, with a strong emphasis on retail crime prevention, fraud mitigation, and operational resilience.
The conference matters because it sits at the intersection of retail operations, security, technology, compliance, and investigative collaboration. Attendees typically include retail asset protection teams, enterprise risk leaders, loss prevention professionals, fraud and payments stakeholders, and public-sector partners who influence buying decisions for security, analytics, surveillance, identity, and risk-management solutions.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Retail asset protection leaders | Large retailers, specialty chains, department stores | Owns LP strategy, vendor selection, budgets | Core audience for security, analytics, surveillance, and case-management tools |
| Enterprise risk managers | Retail HQ risk, compliance, and internal audit teams | Influences enterprise controls and risk technology | Relevant for governance, compliance, and fraud-risk platforms |
| Loss prevention / shortage control teams | Retail stores, regional ops, headquarters | Operational buyer and end-user influence | Strong fit for shrink reduction, exception reporting, and fraud detection solutions |
| Fraud, payments, and e-commerce risk teams | Omnichannel retailers, marketplaces, fintech-adjacent retail groups | Approves tools that reduce chargebacks, return fraud, and identity abuse | Strong relevance for digital fraud, identity, and analytics vendors |
| CIO / CTO / security technology leaders | Enterprise retail IT, digital commerce, cybersecurity teams | Controls technology stack and integration decisions | Relevant for SaaS, AI, cloud, data, and cyber-enabled prevention tools |
| Procurement and sourcing teams | Retail corporate procurement, vendor management | Negotiates contracts, pricing, and renewals | Useful for suppliers selling enterprise software, hardware, or services |
| Store operations and field leadership | Regional operations, store operations, district management | Influences deployment, compliance, and adoption | Important for physical security, training, and store-level workflow tools |
| Law enforcement / public safety partners | Federal, state, and local agencies | Investigative collaboration and intelligence sharing | Relevant to intelligence-sharing, evidence, and case collaboration vendors |
| Solution providers and channel partners | Security integrators, software vendors, consultants | Partners, referrers, and ecosystem influencers | Useful for co-selling, integrations, and channel development |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Tampa | Local retail, security, and venue services professionals | Moderate | Convenient for Florida-based retail organizations and service partners |
| Host state / region: Florida | Southeast U.S. retail chains and regional operations teams | High | Florida is a major retail and logistics market with strong attendance potential |
| Nearby business hubs | Orlando, Miami, Jacksonville, Atlanta, Charlotte | High | Strong regional draw for retail HQ, stores, and service providers |
| National reach | U.S. retailers, brands, law-enforcement partners, consultants | Very High | NRF brand recognition supports coast-to-coast participation |
| International reach | Canadian, Latin American, and global retail security stakeholders | Medium | International attendance is plausible, but not publicly quantified |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is positioned for U.S. retail decision-makers, enterprise risk leaders, and law-enforcement partners across the country. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Walmart Inc. | Retail buyer organization | Large-scale retail loss prevention, fraud, and store operations buyer profile | walmart.com | VP Asset Protection, Director Loss Prevention, Sr. Manager Fraud, Security Technology Manager | Strong Market Fit, Attendance Not Confirmed |
| Target Corporation | Retail buyer organization | Relevant for enterprise risk, shortage control, and digital fraud use cases | target.com | Director Asset Protection, Sr. Manager Fraud Operations, Category Risk Manager | Strong Market Fit, Attendance Not Confirmed |
| The Home Depot, Inc. | Retail buyer organization | High-value AP, safety, and operational risk audience | homedepot.com | Asset Protection Director, Loss Prevention Manager, Operations Risk Director | Strong Market Fit, Attendance Not Confirmed |
| The Kroger Co. | Retail buyer organization | Grocery retail has strong shrink, fraud, and safety needs | kroger.com | Director Loss Prevention, Food Safety & Risk Manager, Corporate Security Leader | Strong Market Fit, Attendance Not Confirmed |
| The TJX Companies, Inc. | Retail buyer organization | Off-price retail model creates strong LP and inventory control relevance | tjx.com | VP Loss Prevention, Regional Asset Protection Manager, Retail Security Director | Strong Market Fit, Attendance Not Confirmed |
| Macy's, Inc. | Retail buyer organization | Department store risk, fraud, and store operations leadership | macys.com | Director Asset Protection, Loss Prevention Ops Manager, Fraud Risk Leader | Strong Market Fit, Attendance Not Confirmed |
| Best Buy Co., Inc. | Retail buyer organization | Electronics retail needs fraud prevention and asset protection solutions | bestbuy.com | Asset Protection Director, Fraud Operations Manager, Loss Prevention Analyst | Strong Market Fit, Attendance Not Confirmed |
| The TJX Companies, Inc. | Retail buyer organization | Multi-banner retail complexity makes it a fit for enterprise risk and LP vendors | tjx.com | Director AP Strategy, Security Operations Manager, Compliance & Investigations Lead | Strong Market Fit, Attendance Not Confirmed |
| Amazon.com, Inc. | E-commerce / retail buyer organization | Digital fraud, identity, returns abuse, and loss prevention relevance | amazon.com | Fraud Risk Manager, Trust & Safety Lead, Security Program Manager | Strong Market Fit, Attendance Not Confirmed |
| Costco Wholesale Corporation | Wholesale/retail buyer organization | High-volume retail environment needs scalable loss prevention tools | costco.com | Corporate Security Manager, Loss Prevention Director, Operations Risk Manager | Strong Market Fit, Attendance Not Confirmed |
| Ulta Beauty, Inc. | Retail buyer organization | Specialty retail with shrink, theft, and digital fraud challenges | ulta.com | Asset Protection Manager, Fraud Prevention Director, Store Security Lead | Strong Market Fit, Attendance Not Confirmed |
| HomeGoods, Inc. | Retail buyer organization | Retail asset protection and store ops use case | homegoods.com | AP Manager, Store Operations Director, Retail Security Specialist | Strong Market Fit, Attendance Not Confirmed |
| U.S. Department of Homeland Security | Government / law-enforcement organization | Public-sector partner for crime prevention, investigations, and intelligence sharing | dhs.gov | Program Manager, Investigative Analyst, Agency Partnership Lead | Strong Market Fit, Attendance Not Confirmed |
| Federal Bureau of Investigation | Government / law-enforcement organization | Relevant to organized retail crime, fraud, and investigations collaboration | fbi.gov | Special Agent, Intelligence Analyst, Task Force Coordinator | Strong Market Fit, Attendance Not Confirmed |
| U.S. Secret Service | Government / law-enforcement organization | Fraud, financial crime, and investigative coordination relevance | secretservice.gov | Investigative Agent, Program Analyst, Field Office Liaison | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | VP Asset Protection / VP Loss Prevention | Asset Protection | VP | Owns strategy, budget, and vendor selection for retail protection programs |
| 2 | Director of Loss Prevention / Director of Asset Protection | Loss Prevention | Director | Primary operational buyer for shrink reduction, investigations, and store security tools |
| 3 | Fraud Risk Manager / Digital Fraud Manager | Fraud / Payments / E-commerce | Manager to Director | Evaluates tools for chargebacks, account abuse, returns fraud, and identity protection |
| 4 | Chief Information Officer / Chief Technology Officer | IT / Technology | C-level | Approves platform integration, security architecture, and enterprise software investments |
| 5 | Director of Security / Corporate Security Director | Security | Director | Relevant for physical security, incident response, and investigative technologies |
| 6 | Procurement Manager / Strategic Sourcing Manager | Procurement | Manager | Negotiates contracts, pricing, and renewals for security and technology vendors |
| 7 | Operations Director / Regional Operations Leader | Operations | Director | Drives adoption of store-level controls and process improvements |
| 8 | Investigations Manager / Organized Retail Crime Manager | Investigations | Manager | High relevance for case-management, intelligence, and evidence-sharing solutions |
| 9 | Compliance Director / Risk & Compliance Manager | Compliance | Manager to Director | Supports enterprise controls, policy enforcement, and regulatory readiness |
| 10 | Law Enforcement Liaison / Public Safety Partnership Lead | Public Affairs / Security | Manager to Director | Important for collaboration, intelligence sharing, and organized retail crime response |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Retail | Core end-market for loss prevention and enterprise risk solutions | Retail LP, AP, fraud, and store operations teams |
| 2 | Security & Investigations | Direct alignment with physical security and investigative workflows | Security platform and monitoring buyers |
| 3 | Computer Software | Many solutions at NRF PROTECT are software-led | SaaS, case management, analytics, fraud prevention |
| 4 | Information Technology & Services | Supports integrations, data pipelines, and enterprise deployments | IT decision-makers and digital transformation leaders |
| 5 | Internet | Relevant to e-commerce fraud, trust, and transaction risk | Digital commerce and online fraud teams |
| 6 | Banking | Fraud, identity, and risk management overlap with retail payment ecosystems | Payments and fraud leadership |
| 7 | Computer & Network Security | Cyber and physical security increasingly converge in retail | Security operations and cyber-risk teams |
| 8 | Logistics & Supply Chain | Retail shrink and cargo/warehouse risk often intersect with supply chain controls | DC, transportation, and inventory integrity leaders |
| 9 | Government Administration | Law-enforcement and public-sector participation is explicitly relevant | Agency collaboration and intelligence sharing |
| 10 | Business Supplies & Equipment | Physical security hardware, devices, and operational equipment are common needs | Devices, cameras, sensors, and store security hardware |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Organizer website reviewed; no 2027 attendance figure published in the provided official text | Attendance figure not publicly confirmed by the organizer. |
| Exhibitor count | 200+ solution providers mentioned for the expo | Confirmed for 2026, used as event-scale indicator | Official event website content | Useful as a benchmark, not a 2027 guarantee |
| Buyer count | Not publicly confirmed | Unconfirmed | No official attendee breakdown disclosed in provided text | Likely concentrated in retail AP, fraud, and risk teams |
| Speaker count | Not publicly confirmed | Unconfirmed | Agenda and speakers page referenced, but no count supplied in provided content | Use official agenda page for current-year confirmation |
| Sponsor count | Not publicly confirmed | Unconfirmed | Sponsors acknowledged on official site, no total count disclosed in provided text | Potentially useful for account mapping |
| Historical attendance | Not provided in the supplied official text | Unavailable | No archived attendee figure included in source excerpt | Avoid using unsupported attendance claims |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Loss prevention | Reduce shrink, improve detection, streamline investigations | Demonstrate measurable shrink reduction and faster case resolution | LP software, CCTV, analytics, case management |
| Digital fraud | Prevent chargebacks, returns fraud, and account abuse | Offer friction-balanced fraud prevention workflows | Fraud scoring, identity verification, returns analytics |
| Enterprise risk | Improve governance, reporting, and cross-functional controls | Position as enterprise-wide risk visibility and oversight | Risk dashboards, compliance workflows, GRC platforms |
| Retail crime / ORC | Coordinate with law enforcement and industry partners | Show intelligence sharing and evidence collaboration capabilities | Investigations platforms, evidence tools, collaboration portals |
| Store security | Protect employees, customers, and physical assets | Highlight deployment simplicity and operational visibility | Sensors, cameras, access control, monitoring |
| Training and workforce development | Upskill internal teams on evolving threats and processes | Promote education-led solutions and certifications | Training, enablement, consulting, advisory services |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is built around retail security, fraud, and enterprise risk decision-makers. |
| Decision-maker availability | High | Expected attendance from senior retail and security leaders is strong. |
| Data collection potential | High | Expo, sessions, and networking create multiple list-building touchpoints. |
| Apollo targeting potential | Very High | Clear job functions, industries, and seniority tiers are identifiable in Apollo. |
| Geographic targeting potential | High | Florida-based event with strong national retail attendance and Southeast draw. |
| Best outreach approach | Account-based outreach | Target named retail accounts, public-safety partners, and solution buyers by function. |
| Overall lead quality | Very High | Strong fit for security, fraud, analytics, and retail operations solutions. |
| Best use case | Lead generation, attendee-list enrichment, and event-based ABM | Best suited to vendors selling to retail LP, fraud, security, and risk teams. |
| Limitations / risks | Attendance count not confirmed | Current-year attendee/exhibitor lists were not publicly confirmed in the supplied source excerpt. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Retail, Security & Investigations, Computer Software, Information Technology & Services, Internet, Computer & Network Security, Logistics & Supply Chain, Government Administration, Banking | Focus on the most relevant buyer and partner ecosystems |
| Departments | Asset Protection, Loss Prevention, Security, Fraud, Risk, Operations, Procurement, IT, Compliance | Capture both end users and budget owners |
| Seniority | Manager, Director, VP, CXO | Prioritize decision-makers and budget influencers |
| Job titles | Asset Protection, Loss Prevention, Fraud, Security, Risk, Compliance, Procurement, Operations, CIO, CTO | Align outreach to actual buying functions at the event |
| Geography | United States, Florida, Southeast U.S., major retail hubs | Identify likely in-person attendees and regional accounts |
| Employee size | 1,000–10,000+ and enterprise 10,000+ | Best fit for retail chains and enterprise risk organizations |
| Keywords | loss prevention, asset protection, retail fraud, organized retail crime, shrink, store security, investigations, shortage control, ORC | Refine company and contact searches around event themes |
| Company type | Public companies, enterprise retailers, government agencies, large multi-location operators | Prioritize accounts with formal buying processes |
| Technologies, if relevant | Video surveillance, access control, incident management, GRC, fraud analytics, identity verification | Find buyers already invested in adjacent stacks |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| NRF PROTECT Official Website | Official organizer source | Event name, 2027 dates, Tampa Convention Center venue, Tampa, Florida location, event themes, expo positioning | Very High |
| NRF PROTECT 2026 pages within Official Website | Official organizer source | Event positioning, attendee value propositions, 200+ solution providers reference, law-enforcement collaboration, educational focus | Very High |
| NRF PROTECT “Save the Date: NRF PROTECT 2027” notice | Official event notice | Confirmed upcoming 2027 edition and venue/location details | Very High |
| NRF PROTECT event resources pages | Official event navigation / resource pages | Agenda, speakers, expo, exhibitors, sponsors, who attends, and event demographic references | High |
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