CategoryAgriculture & Forestry
North Carolina Nursery & Landscape Association - Green & Growin Show
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About this event
North Carolina Nursery & Landscape Association – Green & Growin Show (Green & Growin’ 27)
Green & Growin’ 27 is the signature industry event for the North Carolina Nursery & Landscape Association (NCNLA), returning January 18–22, 2027. The show is built around a full week of education, industry connection, and Marketplace energy for professionals across North Carolina’s green industry.
This event is designed to bring together the businesses and leaders that grow, supply, design, and maintain landscapes—creating a concentrated setting where education sessions and marketplace activity support practical learning, new relationships, and ongoing industry progress. As the event approaches, additional program details, education offerings, and marketplace information are released through the show’s official channels.
Where: The official page confirms the event is planned “in Greensboro” through promotional content referencing what’s ahead for Green & Growin’ 27 and coverage highlights for the show experience. (If further venue specifics are provided in other official pages, they can be incorporated into a final event profile.)
Presented by: North Carolina Nursery & Landscape Association (NCNLA).
Why attend: Green & Growin’ focuses on helping green industry professionals stay current through education, strengthen relationships with peers and suppliers, and engage with marketplace participants who support products and services used across the industry. The show’s sponsor ecosystem also reflects the event’s industry-wide role in enabling networking and business opportunities.
What to look for during the week
- Education: A dedicated education component supports professional development and practical learning for nursery and landscape work.
- Marketplace: The Marketplace is positioned as a key part of the week’s experience—supporting business engagement and discovery.
- Sponsors and exhibitor involvement: The event highlights multiple sponsor levels and an exhibitor community that helps drive the overall industry experience.
- Industry connection: The show is structured to encourage relationship-building across North Carolina and beyond.
Event timing
Dates: January 18–22, 2027
Official contact (from the show page)
North Carolina Nursery & Landscape Association (NCNLA)
968 Trinity Road, Raleigh, NC 27607
Phone: (919) 816-9119
Email: info@ncnla.com
Note: The official content provided confirms dates and organizing details and references Greensboro for “what’s ahead.” If you share additional official pages that include the exact venue name/address for Green & Growin’ 27, we can incorporate it into the final event description and location section without assumptions.
Data sheet
North Carolina Nursery & Landscape Association - Green & Growin Show – Event Attendee & Buyer Profile Analysis
Event date: January 18–22, 2027 |
Location: Greensboro, NC, United States |
Event status: Upcoming |
Research date: July 2, 2026
Event Overview
| Event Name | North Carolina Nursery & Landscape Association - Green & Growin Show |
| Event Date | January 18–22, 2027 |
| Event Status | Upcoming |
| Venue | Greensboro Coliseum |
| City | Greensboro |
| State / Region | North Carolina |
| Country | United States |
| Organizer | North Carolina Nursery & Landscape Association (NCNLA) |
| Official Event Website | greenandgrowin.com |
| Event Type | Association trade show, education conference, marketplace, and networking event |
| Primary Category | Agriculture & Forestry |
| Secondary Applicable Categories | Building & Construction; Business Services; Environment & Waste |
| Audience Reach | Regional with multi-state industry pull |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for current edition; official site confirms dates and programming but does not publish a verified attendee count. |
| Main Purpose of Event | Education, networking, sourcing, and marketplace engagement for green industry professionals |
About the Event
Green & Growin’ is the North Carolina Nursery & Landscape Association’s flagship gathering for the green industry, combining education sessions, marketplace activity, sponsorship visibility, and peer networking. The official site confirms that Green & Growin’ 27 returns to Greensboro on January 18–22, 2027, with planning underway and additional details to be released.
The event matters because it brings together nursery, landscape, horticulture, and related supply-chain stakeholders in a concentrated business environment. For suppliers, service providers, and solution vendors, it offers access to buyers involved in procurement, operations, production, equipment, sustainability, facility upkeep, and industry education across North Carolina and surrounding markets.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Nursery owners and operators | Wholesale nurseries, grower operations, plant propagators | Owns or approves purchases for production inputs, equipment, and services | High-value target for growers’ supplies, automation, logistics, containers, media, and production tools |
| Landscape contractors and design-build firms | Commercial and residential landscaping companies | Selects equipment, materials, software, and jobsite services | Strong fit for landscape equipment, irrigation, safety, fleet, and scheduling solutions |
| Greenhouse and horticulture managers | Greenhouses, controlled-environment growing operations | Influences production systems, climate tools, irrigation, and crop inputs | Relevant to environmental controls, sensors, substrates, fertilizers, and pest management |
| Procurement and sourcing teams | Large growers, landscape firms, distributors, cooperatives | Sources vendors, negotiates pricing, manages contracts | Best audience for suppliers with repeatable SKU-based offerings or recurring service contracts |
| Operations leaders | Multi-site nurseries, landscape enterprises, distributors | Approves workflow, staffing, fleet, and productivity investments | Strong for software, equipment, maintenance, and labor-efficiency solutions |
| Supply chain and logistics teams | Growers, distributors, wholesalers, carriers | Coordinates inbound materials, outbound delivery, and inventory flow | Relevant to freight, warehousing, routing, packaging, and order management vendors |
| Retail garden center buyers | Garden centers, independent retailers, regional chains | Chooses inventory, merchandising, displays, and seasonal assortments | Relevant to consumer-facing plant suppliers, merchandising aids, point-of-sale tools, and packaged goods |
| Municipal and public-space decision-makers | Cities, parks departments, public works, campuses, institutions | Influences landscaping specifications, procurement, and maintenance contracts | Useful for vendors serving public landscaping, irrigation, grounds maintenance, and sustainability programs |
| Industry consultants and advisors | Horticulture consultants, agronomists, business advisors | Influences recommendations and vendor selection | Good for partnerships, thought leadership, and referral development |
| Association leaders and educators | Trade associations, extension services, training providers | Shapes education, standards, and industry programming | Relevant for sponsorships, training, software, and sponsorship-enabled brand building |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Greensboro | Local and nearby attendees | Medium | Convenient access for Piedmont Triad businesses and local suppliers |
| Host state / region: North Carolina | Primary attendee base | High | Statewide association event with strong in-state membership pull |
| Nearby business hubs | Charlotte, Raleigh-Durham, Winston-Salem, High Point, Fayetteville | High | Accessible drive markets with nursery, landscape, and distribution activity |
| National reach | Selective out-of-state buyers, suppliers, and speakers | Medium | Likely regional sourcing and relationship-driven participation |
| International reach | Limited, unless participating vendors or sponsors travel in | Low | Primarily a U.S. regional green-industry event |
| Trade corridor relevance | Southeast plant, landscape, and supply-chain corridors | Medium to High | Relevant to growers, distributors, and service firms operating across the Carolinas and Southeast |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | Official branding and format indicate a state-centered event with broader Southeast appeal. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| North Carolina Nursery & Landscape Association | Association / organizer | Confirmed organizer and central industry buyer community hub | ncnla.com | Executive Director, Program Director, Event Manager | Confirmed Government / Procurement Organization |
| NC State Extension | Education / extension buyer | Likely educator, trainer, and technical advisor in horticulture and landscape | cals.ncsu.edu/extension | Extension Specialist, Program Coordinator, Educator | Strong Market Fit, Attendance Not Confirmed |
| City of Greensboro | Municipal buyer | Public grounds, parks, landscaping, and maintenance procurement relevance | greensboro-nc.gov | Purchasing Manager, Parks Director, Facilities Manager | Strong Market Fit, Attendance Not Confirmed |
| North Carolina Department of Agriculture & Consumer Services | Government buyer | State-level agriculture and plant industry stakeholder | ncagr.gov | Program Manager, Procurement Officer, Division Director | Strong Market Fit, Attendance Not Confirmed |
| Lowes Foods | Retail buyer | Potential buyer for seasonal plants, garden merchandising, and local supplier relationships | lowesfoods.com | Category Manager, Merchandising Director, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| The Home Depot | Retail / channel buyer | Relevant to garden center, outdoor living, and plant supply channels | homedepot.com | Merchandising Manager, Category Manager, Supplier Manager | Strong Market Fit, Attendance Not Confirmed |
| Lowe's Companies, Inc. | Retail buyer | Strong fit for landscaping, nursery, and garden supply categories | lowes.com | Category Manager, Buyer, Merchandising Lead | Strong Market Fit, Attendance Not Confirmed |
| Parks and Recreation departments across North Carolina municipalities | Government buyers | Purchases plants, grounds-care materials, irrigation, and maintenance services | Various municipal domains | Parks Director, Grounds Superintendent, Procurement Officer | Strong Market Fit, Attendance Not Confirmed |
| Landscape contractor firms in the Carolinas | Service buyers | Likely attendee and buyer base for equipment, software, and materials | Various company domains | Owner, Operations Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Wholesale plant distributors | Distributor buyer | Sources product, manages shipping, and serves retail and contractor channels | Various company domains | Purchasing Manager, Supply Chain Director, Sales Director | Strong Market Fit, Attendance Not Confirmed |
| University grounds and facilities teams | Institutional buyer | Cares about landscaping, irrigation, and maintenance standards | Various university domains | Facilities Director, Grounds Manager, Procurement Specialist | Strong Market Fit, Attendance Not Confirmed |
| Equipment and materials suppliers | Vendor/partner organization | Potential sponsors and exhibitors with decision-maker traffic | Various company domains | Business Development Director, Regional Sales Manager, Territory Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Owner / President / General Manager | Executive | Owner / C-level | Final authority for purchases, partnerships, and strategic vendor selection |
| 2 | Director of Procurement / Procurement Manager | Procurement / Sourcing | Manager / Director | Controls supplier onboarding, pricing, and contract negotiation |
| 3 | Operations Director / Operations Manager | Operations | Manager / Director | Implements systems, vendors, workflow improvements, and operational buying decisions |
| 4 | Supply Chain Director / Logistics Manager | Supply Chain / Logistics | Manager / Director | Relevant to inventory flow, freight, warehousing, and distribution partners |
| 5 | Landscape Maintenance Superintendent / Grounds Manager | Facilities / Grounds | Manager | Direct user of plants, equipment, irrigation, and maintenance services |
| 6 | Greenhouse Manager / Horticulture Manager | Production | Manager | Influences crop inputs, environmental systems, and production efficiency investments |
| 7 | Category Manager / Buyer / Merchandising Manager | Merchandising / Retail | Manager | Relevant for garden centers, retail chains, and wholesale assortment planning |
| 8 | Business Development Director / Partnerships Director | Sales / Partnerships | Director | Useful for sponsorships, channel development, and association partnerships |
| 9 | Facilities Director / Grounds Director | Facilities | Director | Influences landscaping, maintenance, and grounds-care vendor decisions |
| 10 | Extension Specialist / Educator / Trainer | Education / Research | Specialist / Senior Professional | Shapes education programming, technical recommendations, and industry standards |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Agriculture | Core industry overlap with nursery and horticultural production | Growers, nurseries, production input buyers |
| 2 | Building Materials | Landscape and site work buyers often source hardscape and site materials | Hardscape, containers, substrates, site products |
| 3 | Construction | Landscape installation and design-build firms align with construction workflows | Contractor buyers, project managers, site service vendors |
| 4 | Environmental Services | Sustainability, stormwater, and plant health programs are highly relevant | Irrigation, soil health, waste reduction, compliance services |
| 5 | Facilities Services | Facilities and grounds teams are a natural audience | Maintenance, landscaping, and outsourced service vendors |
| 6 | Food & Beverages | Potential adjacency for edible plants, retail environments, and hospitality services | Retail garden center cross-merchandising, hospitality buyers |
| 7 | Logistics & Supply Chain | Plants and materials require timely distribution and inventory control | Freight, warehousing, route planning, packaging |
| 8 | Business Supplies & Equipment | Broad fit for tools, safety, PPE, and operational supplies | Equipment, tools, consumables, safety products |
| 9 | Retail | Retail garden centers and chain buyers are likely attendees or adjacent prospects | Merchandising, sourcing, category management |
| 10 | Government Administration | Public parks, campuses, and municipal grounds create procurement opportunities | Municipal buyers, parks, public works, procurement teams |
| 11 | Wholesale | Distribution and bulk purchasing are central to nursery supply chains | Distributors, bulk buyers, inventory managers |
| 12 | Information Technology & Services | Relevant for ERP, scheduling, CRM, and field operations software | Digital workflow, field service, inventory and business management tools |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Official website content reviewed | No official current-edition attendance number published |
| Exhibitor count | Not publicly confirmed | Unconfirmed | Official website content reviewed | Exhibitors page exists, but current list not provided in supplied source text |
| Buyer count | Not publicly confirmed | Unconfirmed | Official website content reviewed | Attendance composition not disclosed for current edition |
| Speaker count | Not publicly confirmed | Unconfirmed | Official website content reviewed | Education programming confirmed; speaker roster not provided in current text |
| Sponsor count | Historical sponsor groups listed, current count not confirmed | Historical / prior-year evidence | Official website mentions sponsor categories for Green & Growin’ 26 | No current sponsor roster in supplied text |
| Historical attendance | Not publicly confirmed | Historical / prior-year evidence unavailable in supplied text | Official website content reviewed | Use attendance figure only if the organizer publishes it later |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Better pricing, vendor consolidation, reliable supply | Meet buyers responsible for recurring purchases and contracts | Sourcing platforms, contract manufacturing, bundled supply programs |
| Production efficiency | Higher yield, lower labor burden, better margins | Target grower and nursery operators with efficiency solutions | Automation, irrigation, greenhouse controls, workflow software |
| Landscape operations | Crew productivity, equipment uptime, jobsite scheduling | Engage contractors and operations leaders | Fleet tools, field service software, equipment, PPE |
| Sustainability and compliance | Water management, waste reduction, environmental stewardship | Position ESG-friendly and cost-saving solutions | Water-saving systems, organic inputs, environmental services |
| Retail merchandising | Seasonal assortment, attractive displays, sell-through | Connect with garden centers and merchandisers | Plant programs, POP materials, display systems |
| Education and training | Workforce development, technical knowledge | Sponsor sessions and build trust through expertise | Training services, certifications, continuing education, software demos |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is tightly aligned to nursery, landscape, and green-industry purchasing behavior. |
| Decision-maker availability | High | Owner/operators, procurement, and operations leaders are likely to attend or exhibit. |
| Data collection potential | Medium | Strong if exhibitor, sponsor, or agenda data is later published; current public list content is limited. |
| Apollo targeting potential | High | Clear industry and title segmentation across agriculture, retail, facilities, logistics, and government. |
| Geographic targeting potential | High | North Carolina and surrounding Southeast markets are easy to target in Apollo. |
| Best outreach approach | Very High | Multi-touch outreach to owners, procurement, operations, and category buyers before and during the event window. |
| Overall lead quality | High | Strong B2B attendee-list and exhibitor-targeting opportunity within a specialized industry cluster. |
| Best use case | Event lead generation and account-based prospecting | Useful for supplier outreach, sponsorship sales, attendee list enrichment, and post-event follow-up campaigns. |
| Limitations / risks | Limited public attendee data | Current edition details beyond dates and general programming are not yet fully published. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Agriculture; Building Materials; Construction; Environmental Services; Facilities Services; Logistics & Supply Chain; Retail; Wholesale; Government Administration; Business Supplies & Equipment; Information Technology & Services | Capture core attendee and buyer ecosystem |
| Departments | Operations, Procurement, Supply Chain, Facilities, Sales, Business Development, Merchandising, Finance, Education | Target both buyers and event sponsors/exhibitors |
| Seniority | Owner, Partner, CXO, VP, Director, Head, Manager | Prioritize decision-makers and budget holders |
| Job titles | Owner, President, General Manager, Procurement Manager, Sourcing Manager, Operations Director, Supply Chain Director, Category Manager, Facilities Director, Grounds Manager, Horticulture Manager | High-intent attendee and buyer segmentation |
| Geography | North Carolina; South Carolina; Virginia; Georgia; Tennessee; Southeastern United States | Mirror likely drive-market attendance |
| Employee size | 11–50, 51–200, 201–500, 501–1000, 1000+ | Covers SMB and enterprise buyers in the green supply chain |
| Keywords | nursery, landscape, horticulture, greenhouse, grounds, irrigation, arbor, turf, plant, garden center, wholesale, procurement, sourcing, facilities | Improve relevance scoring and account selection |
| Company type | Private companies, public companies, government agencies, educational institutions, associations | Matches mixed attendee and sponsor ecosystem |
| Revenue range | $1M–$10M, $10M–$50M, $50M–$250M, $250M+ | Covers local operators through larger multi-site buyers |
Suggested Apollo Search Logic:
(nursery OR landscape OR horticulture OR greenhouse OR garden center OR grounds OR irrigation OR turf) AND (owner OR procurement OR sourcing OR operations OR facilities OR category manager OR supply chain OR buyer)
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Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Green & Growin’ Official Website | Official organizer source | Event name, 2027 dates, association ownership, education/marketplace positioning, Greensboro reference, sponsor categories | High |
| North Carolina Nursery & Landscape Association | Organizer / association website | Organizer identity and association context | High |
| Greensboro Coliseum Complex | Venue website | Venue identity for the event location | High |
| Turf’s Up Radio | Media / partner reference | Official site mention of partner content and event coverage context | Medium |
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