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About this event

New York Farm Show – Event Research Description

New York Farm Show (Agricultural Expo and Event) — Detailed Event Research & Buyer Fit

Event Snapshot (Verified From Official Website)

  • Event name: New York Farm Show
  • Event dates: February 25–27, 2027
  • Venue: New York Farm Show (facility operated under the show’s address)
  • City & country: Syracuse, New York, USA
  • Show address (as listed): 581 State Fair Boulevard, Syracuse, New York 13209
  • Show positioning: The Northeast’s premier indoor farm show
  • Core themes: Farm equipment, agricultural technology, tractors, combines, crop protection, dairy and beef production tools, seed technology, woodlot management solutions

Why This Event Matters

The New York Farm Show is positioned as a long-running, established agricultural industry gathering—“the Northeast’s Premier Indoor Farm Show” and a leading indoor farm event in the region since 1985. The show brings together farmers and agricultural professionals with a large exhibitor lineup covering equipment, technology, and crop/livestock production solutions. For buyer-focused research, this is one of the clearer “vertical” events: agriculture and farm operations (rather than general business trade coverage), with a strong emphasis on practical adoption of equipment and technology.

The official website highlights that the show includes 400+ exhibitors, presented across six expansive, heated buildings, creating a dense expo environment suited to product discovery, vendor comparisons, and near-term procurement decisions connected to upcoming planting/season cycles.

1️⃣ Who Attends (Buyers / Attendees)

The New York Farm Show is designed to attract farm owners/operators and agricultural professionals, along with industry personnel who support farm operations with equipment, technology, crop protection, production inputs, and operational services. While the event is not described as a “buyer-only” conference, the attendee mix is strongly weighted toward people who directly influence purchase choices or implement technical decisions on farms.

Primary attendee / buyer groups to expect

  • Farm decision-makers: owners, operators, and senior farm leadership who decide which equipment, technology, and input systems to invest in.
  • Production and operations leadership: individuals responsible for dairy/beef operations, field production planning, or seasonal crop readiness.
  • Technical evaluators: farm staff who assess equipment performance, compatibility with existing systems, and practical workflow fit.
  • Industry professionals: representatives across equipment, machinery, and ag tech; plus organizations offering solutions related to crop protection, seed technology, and land/woodlot management.

How we interpret “buyers” for this event

The best buyer profiles are typically those with direct operational responsibility or purchasing authority tied to farm productivity outcomes—improving efficiency, increasing production, and staying ahead of industry innovation. This makes the show particularly strong for industries that want to reach high-intent agricultural decision-makers during an expo-style product evaluation window.

2️⃣ Where the Show Is Happening + Attendee Geographic Origin

The official website specifies the show is held in Syracuse, New York (USA) on February 25–27, 2027. As a Northeast-focused premier indoor farm event, the attendee base is expected to be heavily concentrated in the Northeastern United States, with strong representation from nearby Mid-Atlantic and surrounding farm regions that typically attend regional equipment and ag-tech expos.

Regional expectation (practical interpretation)

  • Primary geographic origin: Northeast U.S. farm communities, given the show’s stated positioning as the Northeast’s premier indoor farm event.
  • Likely secondary origin: neighboring agricultural regions within reasonable travel distance, especially for multi-day expo visits and exhibitor meetings.
  • International presence: not stated in the official text provided. Where international attendee counts are not explicitly confirmed, we treat this as primarily regional/national rather than globally dominated.

Because the event is held indoors (with heated buildings) and targets core agricultural audiences, it tends to function well for farm operators who travel specifically to compare equipment and solutions in one place, rather than opportunistic attendance.

3️⃣ Audience Reach (Local / National / Global)

Based on the official description, the New York Farm Show is Northeast-first and regionally dominant. The website calls it the Northeast’s premier indoor farm show and emphasizes attendance by “thousands of farmers and agricultural professionals.” That language supports a regional-to-national reach pattern, where the show’s strongest depth is in the Northeast, but it can pull attendees from other U.S. areas depending on exhibitor coverage and the relevance of equipment/technology showcased.

Reach classification for planning purposes: Regional (Northeast) with likely broader U.S. draw.

4️⃣ Sample Buyer Company Names (Buyers Only) + Websites

Below are buyer-oriented company types that commonly attend and/or deploy similar solutions at major farm equipment, crop protection, and agricultural technology shows. Note: the official page confirms event scale and exhibitor count but does not list buyer-company attendance. Therefore, we provide a practical starter set of farm operators, agricultural producers, and farm-related enterprises likely to have purchasing and adoption needs that align to the show’s categories (equipment, technology, seed technology, crop protection, and dairy/beef production).

Priority Company Website Best Title to Target Why This is a Good Buyer Fit
1 Landmark Company (Farm & land operations) https://www.landmarkcompany.com Farm Operations Manager / General Manager Typical buyer fit for equipment and technology adoption to improve field productivity and operational efficiency in dairy/beef and crop operations.
2 Smithfield Foods (Agricultural & production operations) https://www.smithfieldfoods.com Supply Chain / Agriculture Operations Lead Aligns with large-scale protein supply needs that require consistent sourcing and production planning support.
3 Danone (Dairy supply chain operations) https://www.danone.com Dairy Supply Chain Manager / Procurement Lead Strong dairy-production relevance tied to equipment and operational efficiency decisions across upstream suppliers.
4 Fonterra (Global dairy supply chain presence in North America) https://www.fonterra.com Dairy Operations / Procurement Manager Dairy and production-related alignment with the show’s dairy and beef production tool themes.
5 GROWMARK (Agricultural services & farm-focused operations) https://www.growmark.com Agronomy / Operations Manager Crop protection and seed technology ecosystem fit; strong overlap with farm solution adoption cycles.
6 Cooperative (Regional agronomy & farm services operator) https://www.cooperative.com Director of Agronomy / Field Services Manager Farm service companies often evaluate new agronomy tools, crop inputs, and technology to support growers.
7 Deere & Company (Major equipment user base through farms/dealers) https://www.deere.com Not applicable for buyer-only; use dealer/farm-industry procurement roles at large operators Placeholder row—should be replaced with actual farm operator buying role contacts if buyer-only enforcement is required.
8 JBS (Agriculture-linked supply chain) https://www.jbs.com Producer Relations / Procurement Director Beef/production supply alignment; evaluates upstream production readiness and operational efficiency.
9 Kraft Heinz (Agriculture supply chain stakeholders) https://www.kraftheinzcompany.com Agriculture Sourcing / Procurement Manager Crop-sourcing needs and agricultural supply planning often translate into upstream partner requirements.
10 Archer Daniels Midland (Ag supply chain stakeholders) https://www.adm.com Regional Procurement / Supply Chain Manager Seed/production alignment via crop supply needs; likely to track farmer technology trends through partners.
11 Land O’Lakes (Agricultural services ecosystem) https://www.landolakesinc.com Crop Input Services Director Strong fit for crop protection, agronomy, and seed-related solutions in farm operations.
12 Syngenta (Seed technology & crop protection ecosystem buyers) https://www.syngenta.com Regional Crop Solutions Manager Direct overlap with seed and crop protection themes central to the show’s positioning.
13 Corteva (Agriculture inputs and technology ecosystem) https://www.corteva.com Regional Field Agronomy Manager Highly aligned to crop protection and seed technology focus areas described by the event.
14 Bayer (Crop science & ag solutions ecosystem) https://www.bayer.com Crop Science Operations Manager Fit for crop protection and production innovation categories where farmers look for practical solutions.
15 Phibro Animal Health (Production support ecosystem) https://www.phibroah.com Regional Market Development Manager Production support aligns with dairy/beef tool discovery and on-farm operational decisions.
16 Merck Animal Health (Animal health supply support) https://www.merck-animal-health.com Regional Sales Director / Technical Solutions Manager Dairy and beef production ecosystem overlap; supports operational outcomes and farm stability planning.
17 TriEst Ag Group (Regional agricultural operator/service) https://www.triestag.com Agronomy / Farm Services Leadership Common buyer fit category: localized agricultural services that support growers with inputs and technology adoption.
18 Welch Group / farm services ecosystem (example regional buyer profile) https://www.welchgroup.com Director of Operations / Agronomy Manager Fit for regional farm service adoption and product rollout aligned to equipment/technology evaluation cycles.
19 Farm Credit (Agricultural lending & financing support) https://www.farmcredit.com Relationship Manager / Agricultural Lending Director Financing is closely tied to equipment purchases; decision influence occurs around readiness for upgrades and farm investment.
20 Agco / large farm equipment buyer community (used through farm operators) https://www.agcocorp.com Farm Equipment Planning Lead (for large operators) Equipment investment alignment to tractors/combines theme; buyer decision roles exist among large farming enterprises.

Important note on buyer-only enforcement: the official website content provided does not include an attendee list of companies. If we must be strict about “buyer companies only” (not exhibitors), we should replace any placeholders with confirmed buyer-organization accounts derived from your client requirements and verified attendee interest sources. We can refine this list once you share your product category and target buyer criteria.

5️⃣ Job Profiles, Industries & Event Type

Event type (as implied by official description)

  • Agriculture trade show / farm expo
  • Indoor equipment & technology exhibition
  • Farm operations innovation showcase
  • Sector coverage: tractors, combines, agricultural technology, crop protection, seed technology, dairy/beef tools, woodlot management

Best job profiles to target

  • Farm Owner / President / General Manager (final decision influence for investments)
  • Farm Operations Manager (equipment rollout, productivity targets, operational planning)
  • Crop Production Manager / Field Operations Lead (seed, crop protection, planting readiness, yield optimization)
  • Dairy Manager / Livestock Operations Lead (dairy production tools and operational improvements)
  • Planting & Harvest Planning Manager (season scheduling and machinery throughput concerns)
  • Ag Technology / Precision Agriculture Lead (adoption of sensors, monitoring, farm tech, data-driven workflows)
  • Land / Woodlot Management Manager (woodlot solutions referenced by the event)
  • Purchasing Manager / Procurement Lead (Agriculture) (vendor comparisons, ROI evaluation, approvals)
  • Regional Agronomy Manager / Agronomy Director (inputs strategy that often overlaps with seed and crop protection decisions)

Industry fit (aligned to the show’s official themes)

  • Agriculture (core)
  • Food Production (where dairy/beef production tools are considered)
  • Renewables & Environment (woodlot management adjacency)
  • Machinery / Mechanical or Industrial Engineering (tractors, combines, equipment)
  • Computer & Network Security / IT are not directly referenced; precision ag is more about technology adoption than cybersecurity, unless your client product specifically addresses that.

6️⃣ Estimated Attendance (Expected Total Footfall)

The provided official website content specifies 400+ exhibitors and states the show attracts “thousands of farmers and agricultural professionals.” However, it does not provide a precise total attendance or footfall number for the event (such as “X attendees”).

Estimated attendance note: We do not have enough verified detail in the supplied official text to state a reliable numeric attendance figure. For planning, we recommend using the exhibitor count (400+) as a proxy for expo scale and validating actual attendance through additional official sources or show-run data if your research workflow requires a numeric footprint.

7️⃣ Key Focus Areas & Buyer Engagement

The New York Farm Show is explicitly framed around practical improvements for farm efficiency and productivity, with product categories spanning equipment, technology, crop protection, and seed technology. Engagement is therefore likely to cluster around “solution discovery” conversations—comparing options, assessing performance, and mapping upgrades to seasonal timelines.

Key focus areas (directly aligned to official messaging)

  • Farm equipment: tractors, combines, and broader machinery category solutions.
  • Agricultural technology: innovations that improve efficiency and productivity.
  • Crop protection: solutions that support healthier crops and yield protection.
  • Seed technology: modern seed options and production-aligned recommendations.
  • Dairy and beef production tools: operational tools that support productivity and farm management improvements.
  • Woodlot management solutions: land and woodland-related management support.

What buyer engagement typically looks like at this kind of event

  • Hands-on evaluation: visitors examine equipment features, compatibility, and operational benefits.
  • Operational workflow fit: buyers ask about uptime, ease of use, maintenance considerations, and seasonal performance.
  • Practical ROI framing: conversations connect to production efficiency, throughput, and season readiness.
  • Vendor comparison: multiple exhibits are visited within a multi-building indoor show footprint.

8️⃣ Client-Product Fit: How We Will Identify the Best Buyer Segments (Next Step Needed)

To identify the best-fit buyers for your specific offer, we need your client website (and ideally the product/service description page). The New York Farm Show’s buyer landscape is broad across equipment, tech, and input solutions; your ideal buyer roles depend entirely on whether your client is selling:

  • Farm machinery / equipment (tractors, combines, attachments, related maintenance solutions)
  • Precision agriculture / farm technology (software, sensors, monitoring systems, decision-support tools)
  • Crop inputs (crop protection, seed technology products, agronomy-related offerings)
  • Dairy/beef production systems (production tools, facility/operations technology)
  • Woodlot management solutions (land management tools and related services)

Please share the client website URL so we can:

  • review how the product is positioned (benefits, target farmers, use cases)
  • map your product to the show’s focus areas listed on the official site
  • select the best-fit buyer company types and job titles for this event
  • produce a refined buyer table matching your exact targeting requirements
    • Priority
    • Company
    • Website
    • Best Title to Target
    • Why This is a Good Buyer Fit

9️⃣ Recommended Industry Tags (Aligned to the Provided Industry List)

For New York Farm Show targeting, we recommend selecting industries that map to the official categories: agriculture, production, farm machinery, and ag-tech. From the industry list you provided, the most relevant selections are:

  • Agriculture
  • Food Production (especially dairy/beef production tool interest)
  • Machinery (tractors, combines, equipment ecosystem)
  • Mechanical or Industrial Engineering (where equipment systems or engineering-led solutions are involved)
  • Renewables & Environment (woodlot management adjacency)
  • Information Technology & Services (only if your client product is explicitly farm software, monitoring, analytics, or connected tech)
  • Computer Software (only if your client sells software for precision agriculture or farm operations platforms)
  • Transportation/Trucking/Railroad is usually not central unless your client specifically supports farm logistics or equipment transport.

Recommended “Best Buyer Fit” Summary (For Planning)

  • Best fit buyer personas: farm decision-makers, crop/dairy operations leads, precision/ag technology adopters, and agronomy leadership.
  • Best fit solution categories: equipment/technology that improves efficiency and productivity; crop protection and seed technology; dairy/beef production tools; woodlot management solutions.
  • Best geographic targeting: Northeast U.S. with broader U.S. relevance depending on exhibitor categories and travel willingness.
  • Scale indicator: 400+ exhibitors; multi-building indoor format increases the probability of concentrated day-by-day buyer traffic for solution discovery.

What We Need From You to Finalize the “Best Buyers” List

Please share the client website (and any key landing pages describing the product and target users). Once we review it, we’ll produce a tightened buyer list that matches your exact requirements and show alignment—using the event’s official themes as the anchor.

Data sheet

New York Farm Show – Event Attendee & Buyer Profile Analysis
New York Farm Show – Event Attendee & Buyer Profile Analysis
Event Date: February 25–27, 2027  |  Location: Syracuse, NY, United States  |  Event Status: Upcoming  |  Research Date: July 2, 2026
Event Overview
Event Name New York Farm Show
Event Date February 25–27, 2027
Event Status Upcoming
Venue New York State Fairgrounds
City Syracuse
State / Region New York
Country United States
Organizer Informa Markets / Informa PLC
Official Event Website newyorkfarmshow.com
Event Type Agricultural expo / indoor trade show
Primary Category Agriculture & Forestry
Secondary Applicable Categories Industrial Engineering; Logistics & Transportation; Packing & Packaging; Environment & Waste
Audience Reach Regional with national buyer relevance
Estimated Attendance / Expected Footfall Attendance figure not publicly confirmed by the organizer. Official site states “thousands of farmers and agricultural professionals.”
Attendance Data Reliability Medium. Exhibitor count is confirmed; exact attendance is not published.
Main Purpose of Event To showcase farm equipment, agricultural technology, tractors, combines, crop protection products, and production solutions for growers and agricultural decision-makers.
About the Event

The New York Farm Show is a long-running indoor agricultural expo serving the Northeast farm economy. According to the official event site, it has been held since 1985 and features more than 400 exhibitors across six heated buildings, with displays focused on farm equipment, agricultural technology, crop protection, dairy and beef production tools, seed technology, and woodlot management solutions.

This event matters because it concentrates farm operators, producers, distributors, and agri-business buyers in one regional buying environment. It is especially relevant for suppliers selling machinery, inputs, technology, maintenance, infrastructure, and service solutions that support productivity, efficiency, and farm modernization.

1. Who Attends: Buyers / Attendees
Buyer / Attendee Segment Typical Organizations Buying Role or Influence Relevance to Exhibitors / Suppliers
Farm owners and operators Row crop, dairy, beef, mixed-use, and specialty farms Final purchase decision-makers Core audience for equipment, parts, inputs, and farm services
Farm managers / operations leaders Large farms, agribusinesses, cooperatives Evaluator and influencer Relevant for fleet, productivity, labor-saving, and maintenance solutions
Procurement and sourcing teams Agribusinesses, cooperatives, dealer networks Specification and vendor selection Important for contract purchasing, multi-site buys, and supplier comparisons
Dealers and equipment distributors Farm equipment dealers, implement distributors, ag parts resellers Channel buyer and reseller High relevance for OEMs, aftermarket suppliers, and channel partners
Agricultural consultants / advisors Crop advisors, ag engineers, agronomists, service firms Influencer and recommender Can shape supplier shortlists and recommend new technologies
Cooperative and association leaders Farm bureaus, grower groups, commodity associations Advocacy, referrals, education Useful for group purchasing, member outreach, and sponsorships
Technology and precision ag buyers Agtech firms, large farms, integrators Evaluator of digital tools and automation Strong fit for software, sensors, telematics, and data solutions
Media and industry publishers Farm publications, trade media, local ag media Coverage and visibility Useful for brand amplification, launches, and thought leadership
2. Event Location and Attendee Geographic Origin
Geographic Area Likely Attendee Origin Buyer Concentration Notes
Host city: Syracuse Local farmers, dealers, service providers, and ag businesses Medium Convenient access via the New York State Fairgrounds
Host state: New York Statewide farm operators, agribusiness buyers, distributors High Primary buyer base for the show
Nearby Northeast business corridor Pennsylvania, New Jersey, New England, Mid-Atlantic ag buyers High Regional draw for equipment, inputs, and dealer networks
National reach OEMs, large suppliers, multi-state distributors, agtech providers Medium Supported by exhibitor base and Informa promotion
International reach Limited but possible for global ag brands and equipment firms Low to Medium Likely secondary, not primary, attendance source
3. Audience Reach
Reach Level Assessment Explanation
Regional Primary classification The show is centered in Syracuse and strongly serves the Northeast farm market, especially New York and surrounding states.
4. Sample Buyer Companies and Websites
Buyer Company / Organization Buyer Type Why It Is Relevant Website Best Job Titles to Target Evidence Level
New York State Department of Agriculture and Markets Government / procurement State-level agricultural oversight and stakeholder engagement; relevant for programs, education, and supplier outreach agriculture.ny.gov Program Director, Procurement Officer, Division Director Confirmed Government / Procurement Organization
Cornell Cooperative Extension Education / extension network Influences farm education, best practices, and technology adoption across New York agriculture cals.cornell.edu Extension Educator, Program Leader, Department Chair Confirmed Government / Procurement Organization
Dairy Farmers of America Dairy cooperative Large dairy buyer and operator with strong need for equipment, logistics, and production solutions dfamilk.com Procurement Manager, Plant Operations Director, Supply Chain Director Strong Market Fit, Attendance Not Confirmed
Land O’Lakes, Inc. Agribusiness / dairy Major ag and dairy enterprise with sourcing and farm input relevance landolakesinc.com Category Manager, Procurement Director, Operations Manager Strong Market Fit, Attendance Not Confirmed
CHS Inc. Agribusiness cooperative Key buyer across grain, energy, feed, and agricultural supply channels chsinc.com Director of Procurement, Supply Chain Leader, Business Development Director Strong Market Fit, Attendance Not Confirmed
Wilbur-Ellis Agribusiness distributor Distributes crop protection, nutrition, and ag products to farm customers wilburellis.com Product Manager, Category Manager, Procurement Manager Strong Market Fit, Attendance Not Confirmed
GROWMARK Agribusiness / cooperative network Farm supply and cooperative purchasing relevance for growers and dealers growmark.com Strategic Sourcing Manager, Operations Director, Supplier Relations Manager Strong Market Fit, Attendance Not Confirmed
Nutrien Ag Solutions Agricultural solutions provider Major supplier to growers; relevant for crop nutrition, seed, and service buyers nutrienagsolutions.com Category Manager, Procurement Director, Regional Operations Director Strong Market Fit, Attendance Not Confirmed
Deere & Company Equipment OEM Core farm machinery ecosystem participant; dealer and technology relevance deere.com Product Manager, Dealer Development Manager, Regional Sales Director Strong Market Fit, Attendance Not Confirmed
CNH Industrial Equipment OEM Large farm equipment manufacturer aligned with tractors, implements, and dealer sales cnh.com Sales Director, Product Manager, Channel Partner Manager Strong Market Fit, Attendance Not Confirmed
AGCO Corporation Equipment OEM Relevant for farm machinery buyers, dealer channels, and precision ag solutions agcocorp.com Business Development Director, Product Manager, Dealer Network Manager Strong Market Fit, Attendance Not Confirmed
Trimble Precision technology provider Ag automation, positioning, telematics, and field-efficiency relevance trimble.com CTO, Product Manager, Solutions Director Strong Market Fit, Attendance Not Confirmed
BASF Agricultural Solutions Crop protection / inputs Relevant to crop protection buyers and agronomic influencers agro.basf.us Brand Manager, Product Manager, Regional Sales Director Strong Market Fit, Attendance Not Confirmed
Cargill Agribusiness / food supply chain Relevant for feed, grain, logistics, and farm supply ecosystems cargill.com Supply Chain Director, Procurement Manager, Operations Director Strong Market Fit, Attendance Not Confirmed
5. Job Profiles, Industries and Event Type
Priority Job Title / Function Department Seniority Level Why This Role Matters
1Owner / OperatorExecutiveOwnerFinal buyer for capital equipment, inputs, and service contracts.
2Chief Procurement OfficerProcurementC-levelSets sourcing strategy and supplier standards.
3Procurement ManagerProcurementManagerOwns vendor evaluation and purchasing cycles.
4Strategic Sourcing ManagerSourcingManager / Senior ManagerImportant for category sourcing and supplier negotiations.
5Farm Operations DirectorOperationsDirectorInfluences fleet, maintenance, and productivity purchases.
6Supply Chain DirectorSupply ChainDirectorRelevant for logistics, inventory, and network optimization.
7Category ManagerCategory / MerchandisingManager / DirectorCommon buyer for ag inputs, equipment, and dealer assortments.
8Dealer Principal / General ManagerSales / OperationsExecutiveControls equipment dealership purchasing and supplier relationships.
Priority Apollo Industry Why It Fits the Event Best Buyer Use Case
1FarmingDirect match for farm operators and ag producersGrowers, farm owners, producers
2AgricultureBroad agricultural ecosystem coverageAg supply, services, and producer networks
3MachineryEquipment-heavy show with tractors, combines, and attachmentsOEMs, dealers, parts suppliers
4Industrial AutomationPrecision and labor-saving technology relevanceAutomation, controls, sensors
5Information Technology & ServicesDigital tools for farm management and operationsSoftware, SaaS, analytics
6Logistics & Supply ChainFeed, inputs, parts, and equipment movementTransportation, warehousing, planning
7Food ProductionDownstream buyers and integratorsProcessors, feed, ingredients
8WholesaleDistribution and resale ecosystemDistributors, regional wholesalers
9Environmental ServicesSustainability, waste, and land management solutionsSoil, water, waste, remediation
10ConstructionFarm buildings, site work, and infrastructure needsBarns, sheds, concrete, site services
6. Estimated Attendance
Metric Figure Status Source / Basis Notes
Estimated total footfall Not publicly confirmed Unconfirmed Organizer website says “thousands of farmers and agricultural professionals” No official count published in the provided source text
Exhibitor count 400+ Confirmed Official website facts & figures Strong indicator of marketplace size
Buyer count Not publicly confirmed Unconfirmed No official buyer registration total in source text Treat as buyer-rich but not quantified
Speaker count Not publicly confirmed Unconfirmed No speaker roster provided in source text Speaker-led lead value cannot be validated here
Sponsor count Not publicly confirmed Unconfirmed No sponsor list in source text Use exhibitor directory and show map for prospecting
Historical attendance evidence “Thousands” Historical / descriptive Official website description Useful for directional sizing only, not a verified count
7. Key Focus Areas and Buyer Engagement
Focus Area Typical Buyer Need Buyer Engagement Opportunity Relevant Supplier Offering
Farm equipmentTractors, combines, implements, attachmentsDemonstrations, dealer meetings, unit comparisonsOEM machinery, aftermarket parts, financing
Agricultural technologyPrecision ag, telematics, automation, softwareProduct demos and ROI conversationsAgtech platforms, sensors, analytics
Crop protection / inputsHerbicides, pesticides, nutrition, seed supportCategory manager meetings and trialsCrop input products and agronomy services
Dairy and beef productionProduction efficiency and herd supportTargeted vertical conversationsFeeding systems, handling, veterinary support
Supply chain and logisticsInventory, delivery, storage, route planningOperational efficiency pitchFleet, warehousing, freight, software
Facility and building solutionsBarns, storage, electrification, repairsProject-based lead captureConstruction, materials, utilities
Sustainability and land managementSoil health, waste, conservation, woodlot managementEnvironmental and compliance messagingEnvironmental services, monitoring tools
Lead Quality Assessment
Factor Assessment Explanation
Buyer relevanceVery HighStrong concentration of agricultural buyers, operators, and equipment decision-makers.
Decision-maker availabilityHighFarm owners, managers, and dealer principals are likely to attend or be represented.
Data collection potentialHighExhibitor base is clearly published; attendee counts are not fully public.
Apollo targeting potentialVery HighMultiple aligned industries, titles, and operational roles can be targeted.
Geographic targeting potentialHighStrong Northeast regional reach with New York concentration.
Best outreach approachHighPre-show email outreach, exhibitor-targeted campaigns, and regional account lists.
Overall lead qualityHighStrong buying intent for agriculture-related products and services.
Best use caseHigh-conversion B2B prospectingIdeal for attendee list sales, exhibitor lead gen, partner sourcing, and dealer outreach.
Limitations / risksMediumExact current-year attendee list and total attendance are not publicly confirmed.
Apollo.io Targeting Recommendation
Filter Type Recommended Filters Purpose
Apollo industriesFarming; Agriculture; Machinery; Industrial Automation; Logistics & Supply Chain; Food Production; Wholesale; Environmental Services; Construction; Information Technology & ServicesCapture core buyer ecosystem around farm operations and supplier channels
DepartmentsProcurement; Operations; Supply Chain; Sales; Business Development; Product; IT; FacilitiesReach both direct buyers and technical influencers
SeniorityOwner; Partner; C-Level; VP; Director; Head; ManagerFocus on decision-makers and budget holders
Job titlesOwner, Operator, Farm Manager, Procurement Manager, Strategic Sourcing Manager, Supply Chain Director, Category Manager, Dealer Principal, Operations Director, Product ManagerHigh-intent title match for outreach
GeographyNew York; Pennsylvania; New Jersey; Vermont; Massachusetts; Connecticut; Maine; New Hampshire; Ohio; MichiganPrioritize Northeast and adjacent ag markets
Employee size11–50; 51–200; 201–500; 501–1,000; 1,001–5,000Captures farms, dealers, distributors, and mid-market agribusiness
Keywordsfarm, agriculture, ag equipment, tractor, combine, precision ag, crop protection, dairy, beef, agronomy, cooperative, dealerRefine search around event-relevant buying themes
Company typePrivate; Mid-market; Family-owned; Cooperative; Public company; Government / public sector for extension and agricultural programsMatch the practical buying ecosystem around the show
Suggested Apollo Search Logic: (industry contains Farming OR Agriculture OR Machinery OR Food Production OR Logistics & Supply Chain) AND (title contains Owner OR Operator OR Farm Manager OR Procurement OR Sourcing OR Operations OR Category Manager OR Dealer Principal OR Product Manager) AND (location contains New York OR Pennsylvania OR Northeast) AND (employee count between 11 and 5,000).
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
Source Type What It Verified Reliability
New York Farm Show Official Website Official organizer / event website Event dates, venue city, organizer identity, exhibitor count, event positioning, address, and show description Very High
Official site facts & figures section Organizer-published event facts 400+ exhibitors, since 1985, six heated buildings Very High
Official site event description Organizer-published descriptive copy Audience type, product focus, and “thousands” descriptor High
Venue / address reference from official site Organizer site venue/address data 581 State Fair Boulevard, Syracuse, NY 13209 Very High

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