Multimodal 2026

Multimodal 2026

Event type: Supply chain, logistics, freight transport, air freight, shipping, road haulage, warehousing, port operations, intermodal transport, procurement, and trade services.

Likely venue: NEC Birmingham, United Kingdom

Estimated attendance: Approximately 10,000–12,000+ attendees, based on the scale of the event, exhibitor base, and the usual reach of the multimodal logistics ecosystem in the UK and Europe.

Audience profile: Logistics decision-makers, freight forwarders, import/export teams, shipping lines, port operators, warehousing leaders, supply chain directors, transport managers, customs specialists, procurement heads, technology buyers, and service providers.

1️⃣ Who attends: Buyers / attendees

Multimodal is a business-to-business trade event designed for professionals across the full transport and logistics chain. The attendance profile is very buyer-rich because the event attracts people who directly influence or approve purchasing decisions in freight, transportation, warehousing, packaging, shipping services, digital logistics, and supply chain operations.

The strongest attendee groups typically include:

• Supply chain directors and heads of logistics
• Freight forwarders and customs clearance specialists
• Import/export managers and trade compliance teams
• Transport managers and fleet operations leaders
• Warehouse directors and distribution center managers
• Procurement and sourcing managers
• Shipping, port, and terminal operations executives
• Air cargo and sea freight professionals
• 3PL and 4PL service buyers
• Technology buyers for TMS, WMS, visibility, tracking, and automation systems
• Packaging, pallets, containers, and freight handling buyers
• Trade associations, consultants, and policy stakeholders

This is a strong event for companies selling services or solutions into logistics-heavy organizations, especially where the buyer is responsible for efficiency, cost reduction, routing, compliance, capacity planning, digital transformation, and international movement of goods.

2️⃣ Where the show is happening + attendee geographic origin

Show location: NEC Birmingham, Birmingham, United Kingdom

Multimodal is positioned as a UK-based event, but it has a broad international logistics footprint. The event naturally draws attendees from across the UK because Birmingham is centrally located and easy to access from major logistics corridors, ports, airports, and industrial regions.

Attendee geographic origin typically includes:

• United Kingdom national audience
• Strong representation from England, Scotland, Wales, and Northern Ireland
• European visitors from Ireland, Netherlands, Belgium, Germany, France, Spain, Italy, and the Nordics
• Global buyers and service providers connected to international freight, shipping, and trade operations

Best geographic targeting: UK nationwide with meaningful European and global reach. If your client sells logistics technology, freight services, shipping solutions, transport equipment, warehousing systems, or trade services, this event can be valuable for both regional and international lead generation.

3️⃣ Audience reach: Local / National / Global

Reach type: National with strong international relevance

The event is clearly national in its core attendance base because most delegates are from the UK logistics and supply chain market. However, the subject matter is global by nature. Freight, ports, customs, shipping, road transport, and warehouse operations all rely on international networks, so the event has global relevance even when the majority of attendees are UK-based.

That makes Multimodal especially useful for companies that want to reach:

• UK transport and logistics buyers
• European freight and trade decision-makers
• International vendors looking to enter or expand in the UK market
• Companies seeking cross-border supply chain partnerships

4️⃣ Sample buyer company names + websites

Below is a buyer-focused sample list of companies that are strong fit targets for attendee-list research. These are selected based on logistics relevance, supply chain purchasing power, freight operations, shipping, warehousing, and transport service demand.

Top 5 buyer accounts to prioritize first: DHL Supply Chain, DSV, Maersk, DP World, and Kuehne+Nagel. These names combine scale, clear buyer intent, and relevance to multimodal logistics solutions.

5️⃣ Job profiles, industries & event type

This event is highly relevant for senior decision-makers and mid-senior operational buyers. Since your goal is attendee-list research, the most valuable contacts are usually those who own budgets, influence vendor selection, or manage operational contracts.

Best job profiles to target:

• Supply Chain Director
• Head of Logistics
• Transport Manager
• Freight Forwarding Manager
• Import/Export Manager
• Customs Compliance Manager
• Warehouse Director
• Distribution Centre Manager
• Procurement Manager
• Commercial Director
• Operations Director
• Terminal Manager
• Port Operations Manager
• Air Cargo Manager
• Ocean Freight Manager
• 3PL/4PL Solutions Manager
• Logistics Technology Manager
• Supply Chain Transformation Lead

Best industries to use from your industry list:

• Logistics & Supply Chain
• Transportation/Trucking/Railroad
• Warehousing
• Import & Export
• Package/Freight Delivery
• Airlines/Aviation
• Maritime
• Wholesale
• Retail
• Consumer Goods
• Manufacturing-related searches using keyword filters
• Information Technology & Services for logistics software vendors
• Management Consulting for supply chain consultants
• Financial Services for trade finance and insurance buyers

Event type mapping: This is a logistics and transport trade show with strong B2B buyer intent. It is especially suitable for attendees involved in freight, shipping, warehousing, customs, supply chain systems, and operational procurement.

6️⃣ Estimated attendance / expected footfall

Estimated total attendance: Around 10,000–12,000+ visitors

Because this event sits inside a large, commercially important logistics ecosystem, footfall tends to be meaningful, but the real value comes from attendee quality rather than sheer volume. The audience is not broad consumer traffic; it is concentrated around transport, freight, supply chain, and cargo decision-makers.

What this means for list-selling:

• High-value leads are more likely to be operational buyers than general visitors
• Exhibitors and sponsors are also strong targets because they already budget for lead generation
• Mid-market and enterprise logistics firms are the best fit for your buyer list offering

7️⃣ Key focus areas & buyer engagement

Multimodal is especially attractive to companies that want to solve cost, speed, compliance, capacity, and visibility challenges across the supply chain. The buying motivation is practical and commercial, not promotional. People attend because they need solutions.

Key focus areas include:

• Freight forwarding and global trade
• Road, rail, air, and sea transport
• Port and terminal operations
• Warehousing and distribution
• Customs, import/export, and trade compliance
• Supply chain technology and digital visibility
• Fleet planning and transport optimization
• Packaging, cargo handling, and pallet systems
• Sustainability and decarbonization in logistics
• Automation, robotics, and warehouse efficiency
• Contract logistics and outsourced fulfillment

Buyer engagement angle: The best outreach angle is not simply “attendee list.” Instead, position it as access to logistics and supply chain buyers who are actively evaluating vendors, service partners, and efficiency tools. This is especially effective for companies selling:

• Freight and transport services
• Warehouse management systems
• Supply chain software
• Tracking and visibility platforms
• Packaging and material handling equipment
• Customs and trade compliance services
• Consulting and outsourcing services
• Equipment for terminals, fleets, and storage operations

8️⃣ Client-product fit note

To identify the best buyers for this event, I would always review your client website first. That is important because the “right” attendee list depends on what your client sells.

For example:

• If your client sells software, the best targets may be supply chain directors, operations directors, and technology buyers at logistics firms.
• If your client sells transport or freight services, the best targets may be procurement managers, logistics heads, and route/network planners.
• If your client sells warehouse equipment, the best targets may be warehouse directors, distribution managers, and procurement teams.
• If your client sells trade compliance or customs services, target import/export managers, compliance heads, and international logistics teams.
• If your client sells packaging or handling products, target operations managers, warehouse managers, and distribution leaders.

What I need from you next: share your client website, product category, and ideal customer profile, and I can narrow this list to the strongest buyer segments for that exact use case.

9️⃣ Recommended industry targeting for lead sourcing

Using your industry list, these are the best categories to prioritize for Multimodal 2026 lead generation:

• Logistics & Supply Chain
• Transportation/Trucking/Railroad
• Warehousing
• Import & Export
• Package/Freight Delivery
• Maritime
• Airlines/Aviation
• Wholesale
• Retail
• Consumer Goods
• Industrial Automation
• Information Technology & Services
• Management Consulting
• Financial Services
• Insurance

Final recommendation

Multimodal 2026 is a strong event for attendee-list selling because it sits in a highly commercial, operations-driven environment where many attendees are actual buyers or strong influencers. It is especially useful for clients selling into freight, transport, warehousing, shipping, compliance, and supply chain technology.

Best buyer segments to collect:

• Supply chain and logistics leaders
• Freight forwarding and customs teams
• Warehouse and distribution decision-makers
• Transport and fleet operations managers
• Procurement and sourcing heads
• Shipping and port operations professionals
• Technology buyers for logistics systems

Quality rating for B2B attendee-list sales: 8.5/10

The event is strong because the audience is commercially relevant, industry-focused, and decision-maker heavy. It becomes even more valuable once matched to the right client product and buyer persona.

Next step: share your client website, and I will review it and tell you the best buyer targets for Multimodal 2026 based on the exact product and market fit.