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About this event

More Food Expo Indonesia 2026

Date: To be confirmed for 2026

Venue: Likely in Indonesia at a major exhibition venue in a food, beverage, ingredients, processing, packaging, retail, distribution, or hospitality hub

Event type: Food & Beverage Trade Show, Food Processing, Ingredients, Packaging, Retail, Horeca, Distribution, Import/Export, and Industry Networking

Estimated attendance: Typically expected to draw a strong regional buyer crowd, with a mix of domestic Indonesian attendees and international trade visitors from Southeast Asia and other export/import markets

More Food Expo Indonesia 2026 is best understood as a commercial buyer event for the food and beverage ecosystem. The strongest value is not just in visitor count, but in the quality of attendees: manufacturers, importers, distributors, wholesalers, retailers, food service operators, ingredient buyers, packaging decision-makers, and procurement teams. This makes it especially useful for companies selling food products, ingredients, machinery, packaging, cold chain solutions, logistics, retail systems, and related services.

1️⃣ Who attends: Buyers / Attendees

This type of expo usually attracts a highly commercial audience. The attendees are generally not casual consumers; they are buyers, sourcing teams, business owners, distributors, category managers, and trade professionals looking for products, suppliers, partnerships, and market opportunities.

Main attendee groups include:

  • Food and beverage importers
  • Distributors and wholesale buyers
  • Retail procurement teams
  • Supermarket and hypermarket category managers
  • Convenience store buyers
  • Hotel, restaurant, and catering procurement professionals
  • Food processors and manufacturers
  • Packaging and labeling decision-makers
  • Ingredient sourcing managers
  • Cold chain, logistics, and warehousing professionals
  • Exporters and trade agents
  • Franchise and foodservice operators
  • Commercial kitchen and food equipment buyers
  • Quality assurance, compliance, and R&D professionals

For attendee-list monetization, the highest-value records are the buyers who control sourcing, purchasing, distribution, brand partnerships, and product listings. That means the best contacts are usually not only “food industry” people, but the specific decision-makers who can approve supplier relationships and bulk purchasing.

2️⃣ Where the show is happening + attendee geographic origin

Since this is an Indonesia-based food expo, the strongest geographic base will be Indonesia itself, especially major commercial cities and industrial food hubs such as Jakarta, Surabaya, Bandung, Medan, Semarang, and Bali-dependent hospitality markets. The show may also attract regional visitors from Singapore, Malaysia, Thailand, Vietnam, the Philippines, China, India, the Middle East, and other trade-linked markets depending on the scale of international promotion.

Geographic profile of likely attendees:

  • Local: Strong attendance from the host city and surrounding provinces
  • National: Very strong Indonesian reach, because food is a nationwide business sector
  • Regional: Southeast Asian buyers, especially import/export and distribution businesses
  • Global: International exhibitors and sourcing teams with export interest in Indonesia

If your target client sells products into Indonesia or wants regional trade contacts, this event can be very valuable. The attendee origin is especially important because buyer quality can vary by product category: for example, local distributors may matter more for FMCG distribution, while regional trade visitors matter more for ingredients, packaging, and machinery.

3️⃣ Audience reach: Local / National / Global

The audience reach is best described as national with regional and international trade value.

The event is not just local in character because the food and beverage sector in Indonesia connects directly to retail chains, hotels, restaurants, exports, imports, and ingredient sourcing. At the same time, the show is not usually a fully global mega-expo on the scale of the largest world food fairs, so the strongest buyer concentration is typically national and Southeast Asian.

Best reach classification:

  • Local: High
  • National: Very high
  • Global: Moderate, through international exhibitors, buyers, and sourcing professionals

4️⃣ Sample buyer company names + websites

Below is a buyer-focused sample list of companies that could be strong targets for attendee-list research, sponsor outreach, or exhibitor prospecting. These are selected for relevance to food sourcing, ingredients, retail, packaging, distribution, foodservice, and manufacturing.

Priority Company Website Best Title to Target Why This is a Good Buyer Fit
1 Nestlé nestle.com Category Manager / Procurement Manager / Sourcing Manager Large food group with strong interest in ingredients, FMCG, retail, and supplier discovery.
2 Unilever unilever.com Purchasing Manager / Innovation Manager / Supply Chain Manager Strong fit for packaged food, consumer goods, and sourcing partnerships.
3 Danone danone.com Procurement Director / Product Development Manager Relevant for dairy, nutrition, health-focused food, and supplier sourcing.
4 PepsiCo pepsico.com Regional Procurement Manager / Category Buyer Relevant for snacks, beverages, and retail distribution networks.
5 Mondelez International mondelezinternational.com Brand Manager / Sourcing Manager / Packaging Manager Good fit for snacks, confectionery, ingredients, and packaging buyers.
6 Coca-Cola Europacific Partners ccieuropepacificpartners.com Procurement Lead / Supply Chain Manager Strong fit for beverages, bottling, packaging, and distribution.
7 Indofood indofood.com Procurement Manager / Product Category Manager One of the most relevant food industry targets in Indonesia.
8 Mayora Indah mayoraindah.co.id Purchasing Manager / Export Manager Good fit for packaged food, consumer brands, and export-oriented sourcing.
9 Wings Group wingscorp.com Supply Chain Manager / Procurement Executive Major consumer and food-related group with strong buying potential.
10 Hero Supermarket hero.co.id Category Manager / Merchandising Manager Retail buying focus makes this a strong attendee-list target.
11 AEON aeon.co.id Fresh Food Buyer / Import Buyer Retail and import buying roles are highly relevant to food expos.
12 Metro Department Store metroindonesia.com FMCG Buyer / Grocery Category Manager Retail decision-makers can be strong lead targets for exhibitors.
13 J.CO Donuts & Coffee jcodonuts.com Procurement Manager / Food & Beverage Operations Manager Foodservice buyer with interest in ingredients, packaging, and equipment.
14 Richeese Factory richeesefactory.com Supply Chain Manager / Product Development Manager Fast-growing foodservice brand with sourcing and expansion needs.
15 PT Fast Food Indonesia kfcindonesia.com Purchasing Manager / Menu Development Manager QSR operators often attend for sourcing, packaging, and product innovation.
16 GarudaFood garudafood.com Procurement Manager / R&D Manager Major food manufacturer with needs in ingredients, packaging, and logistics.
17 FrieslandCampina frieslandcampina.com Supply Chain Manager / Category Sourcing Lead Strong dairy and food ingredient sourcing relevance.
18 Carrefour carrefour.com Category Buyer / Private Label Manager Retail chains are among the best audience segments for food expos.

Top 5 sample accounts to prioritize first: Indofood, Mayora Indah, Wings Group, Nestlé, and Hero Supermarket. These represent a healthy mix of manufacturer, retail, and procurement-side buyer intent.

5️⃣ Job profiles, industries & event type

To get the most value from attendee-list data, focus on the people who actually influence purchasing decisions. In food expos, the best leads are usually the people responsible for sourcing, product selection, category management, supply chain, and business development.

Best job profiles to target:

  • Procurement Manager
  • Purchasing Manager
  • Sourcing Manager
  • Category Manager
  • Product Development Manager
  • R&D Manager
  • Supply Chain Manager
  • Import Manager
  • Export Manager
  • Trade Marketing Manager
  • Business Development Manager
  • Operations Manager
  • Foodservice Procurement Lead
  • Retail Buyer
  • FMCG Brand Manager
  • Packaging Manager
  • Quality Assurance Manager
  • Commercial Director
  • Head of Distribution
  • General Manager, Food & Beverage

Best industries to target from your industry list:

  • Food & Beverages
  • Food Production
  • Retail
  • Wholesale
  • Import & Export
  • Logistics & Supply Chain
  • Packaging & Containers
  • Restaurants
  • Hospitality
  • Consumer Goods
  • Consumer Services
  • Supermarkets
  • Market Research
  • Mechanical or Industrial Engineering
  • Industrial Automation
  • Warehousing
  • Transportation/Trucking/Railroad

Event type fit is strongest for exhibitors or buyers in food manufacturing, ingredients, machinery, packaging, retail, and distribution. If the client sells to food businesses, this is a good event to build a targeted buyer list around decision-makers rather than broad attendee records.

6️⃣ Estimated attendance / expected footfall

Without the final official organizer figures, a practical estimate should be based on the size and category of the show. Food expos in Indonesia can range from medium-sized regional trade shows to large multi-sector buying events. For planning purposes, this event should be treated as a high-intent trade audience rather than a mass consumer event.

Likely attendance profile:

  • Retail and wholesale buyers
  • Manufacturers and suppliers
  • Foodservice operators
  • Import/export teams
  • Distributors and agents
  • Industry professionals looking for sourcing and partnerships

If the show is promoted heavily across food, packaging, ingredients, and retail networks, the footfall can become quite strong. The real value comes from buyer quality, repeat business potential, and product-category alignment.

7️⃣ Key focus areas & buyer engagement

Likely focus areas at this expo:

  • Food and beverage sourcing
  • Retail product discovery
  • Ingredient innovation
  • Packaging and labeling solutions
  • Cold chain and storage
  • Food processing equipment
  • Distribution and logistics
  • Private label opportunities
  • Healthy, premium, organic, and functional foods
  • Halal food opportunities, depending on show positioning
  • Export-import and cross-border trade
  • Horeca supply and restaurant solutions

Best buyer engagement angles:

  • New product launches
  • Sampling and tasting
  • Supplier matchmaking
  • Retail and distribution meetings
  • Private label discussions
  • Ingredient and formulation talks
  • Packaging innovation showcases
  • Commercial partnership conversations

For outreach, the messaging should not be generic. The best positioning is: “We can help you reach food and beverage procurement teams, retail buyers, distributors, manufacturers, importers, and product decision-makers attending More Food Expo Indonesia 2026.”

8️⃣ Client product review note — please share the website first

To identify the best buyers based on your client requirement, I need the client’s website or product page first. That is important because the right target list changes completely depending on what they sell.

Examples of how buyer targeting changes by product:

  • If the client sells food ingredients, target procurement, R&D, and product development teams.
  • If the client sells packaging, target packaging managers, brand owners, and production teams.
  • If the client sells equipment or machinery, target manufacturing, operations, and plant managers.
  • If the client sells logistics or cold chain services, target supply chain and distribution leaders.
  • If the client sells consumer food products, target retail buyers, distributors, importers, and supermarket category managers.

Once you share the client website, I can review it and return a sharper, product-aligned buyer list with priority scoring. That will help separate the true buyers from the broad attendee base and improve conversion quality.

9️⃣ Suggested industries based on your industry list

For this event, the most relevant industries from your list are below. Use these in lead filters to narrow the attendee list and buyer database.

  • Food & Beverages
  • Food Production
  • Retail
  • Supermarkets
  • Wholesale
  • Import & Export
  • Logistics & Supply Chain
  • Packaging & Containers
  • Restaurants
  • Hospitality
  • Consumer Goods
  • Consumer Services
  • Market Research
  • Manufacturing-related categories through company search terms

If the show includes processing or machinery sections, also consider:

  • Industrial Automation
  • Mechanical or Industrial Engineering
  • Machinery
  • Electrical/Electronic Manufacturing
  • Warehousing
  • Transportation/Trucking/Railroad

Final recommendation

More Food Expo Indonesia 2026 looks like a strong event for buyer-list generation if your client sells into food, beverage, retail, distribution, ingredients, packaging, or processing-related markets. The event should be treated as a commercial sourcing and trade opportunity rather than a general consumer exhibition.

The highest-value contacts will likely be procurement managers, category managers, distributors, importers, exporters, retail buyers, and foodservice decision-makers. If you want, I can next turn this into a high-conversion target account list once you share the client website.

Overall buyer-list quality rating: 8.5/10

Strong fit for food trade, sourcing, retail, and distribution. Best results will come from filtering by buyer role, company type, and product category rather than using a broad attendee list.

Data sheet

MORE Food Expo Indonesia 2026 – Event Attendee & Buyer Profile Analysis
Event date: 07 May 2026 – 10 May 2026
Location: JIExpo Kemayoran, Jakarta, Jakarta, Indonesia
Event status: Completed
Research date: 23 June 2026
Event Overview
Event Name MORE Food Expo Indonesia 2026
Event Date 07 May 2026 – 10 May 2026
Event Status Completed
Venue JIExpo Kemayoran
City Jakarta
State / Region Jakarta
Country Indonesia
Organizer Organizer name not publicly confirmed in the verified source set available for this report.
Official Event Website Official current-edition event website not verified in the source set available for this report.
Event Type Food & beverage trade exhibition and B2B sourcing event covering products, ingredients, processing, packaging, retail, horeca, distribution, and import/export.
Primary Category Food & Beverages
Secondary Applicable Categories Packing & Packaging; Hospitality; Logistics & Transportation; Industrial Engineering
Audience Reach Likely national with regional Southeast Asia trade relevance.
Estimated Attendance / Expected Footfall Attendance figure not publicly confirmed by the organizer.
Attendance Data Reliability Low for numeric attendance; medium for venue/location details provided by user and venue validation.
Main Purpose of Event Commercial sourcing, supplier discovery, distributor and importer networking, retail and horeca product placement, processing and packaging solution evaluation, and regional trade development.
About the Event

MORE Food Expo Indonesia 2026 appears to be positioned as a business-focused food and beverage exhibition serving the Indonesian market and adjacent Southeast Asian trade ecosystem. Based on the event title, venue context, and the standard buyer mix associated with food sector trade events at JIExpo Kemayoran, the expo is most relevant for packaged food brands, ingredient suppliers, food processing firms, packaging vendors, horeca operators, importers, distributors, wholesalers, and retail procurement teams.

From a lead-generation perspective, the event matters because Jakarta is a major commercial hub for consumer goods distribution, food imports, modern retail, hospitality procurement, and manufacturing partnerships. Even where current-year attendee numbers and organizer-published directories are not publicly verified, the event theme indicates strong relevance for sourcing conversations, channel partnerships, market-entry planning, private-label discussions, and supplier evaluation across Indonesia’s food value chain.

1. Who Attends: Buyers / Attendees
Buyer / Attendee Segment Typical Organizations Buying Role or Influence Relevance to Exhibitors / Suppliers
Retail buying teams Supermarkets, hypermarkets, minimarkets, specialty food retailers, convenience chains Select products, set assortment, negotiate listing and pricing High relevance for food brands, private label, packaging, merchandising, and POS solutions
Distributors and wholesalers National FMCG distributors, foodservice distributors, regional wholesale importers Channel access, territory coverage, inventory planning, supplier onboarding Critical for route-to-market expansion and multi-city penetration in Indonesia
Importers and export traders Food importers, cross-border traders, sourcing houses, export development firms Evaluate compliance, origin sourcing, brand fit, margin structure, logistics feasibility High relevance for brands seeking Indonesia market entry or regional distribution
Horeca procurement teams Hotels, restaurants, cafes, catering groups, cloud kitchens Purchase food inputs, beverages, equipment, table solutions, and supply contracts Strong fit for bulk food products, ingredients, kitchen systems, and service packaging
Food manufacturers Snack producers, beverage companies, dairy firms, frozen food companies, contract manufacturers Buy ingredients, machinery, automation, QA systems, and packaging inputs High-value segment for upstream suppliers and production technology vendors
Packaging decision-makers Brand owners, processors, contract packers, packaging converters Assess cost, shelf life, sustainability, line compatibility, and branding impact Strong relevance for primary, secondary, and transport packaging suppliers
Cold chain and logistics teams 3PLs, refrigerated transport firms, warehousing operators, import logistics providers Influence supplier selection based on storage, transport, customs, and service levels Useful for suppliers offering distribution support or cold chain infrastructure
Corporate procurement and sourcing teams Consumer goods groups, hospitality chains, institutional foodservice operators Centralize vendor selection, conduct tenders, negotiate commercial terms High strategic value where suppliers seek large-volume contracts
E-commerce and quick commerce category teams Online grocery platforms, marketplace retail units, D2C food channels Evaluate product fit, velocity, fulfillment requirements, promo economics Relevant for brands targeting digital shelf expansion in Indonesia
Industry associations and trade bodies Food industry associations, chamber trade groups, export councils Shape introductions, standards awareness, and market education Useful for partnership building, market access, and reputation development
2. Event Location and Attendee Geographic Origin
Geographic Area Likely Attendee Origin Buyer Concentration Notes
Jakarta High local attendance from brand owners, distributors, hospitality operators, importers, and modern retail teams Very high Jakarta is Indonesia’s primary commercial center for national buying and supplier meetings
Greater Jakarta / Jabodetabek Corporate HQ teams, warehouse operators, processors, foodservice buyers, and category managers Very high Likely the densest concentration of decision-makers for food distribution and retail access
West Java, Banten, Central Java, East Java Manufacturers, wholesalers, regional distributors, and food processors High Key industrial and consumer markets supporting domestic sourcing and distribution expansion
National Indonesia Retail chains, provincial distributors, hotel groups, restaurant groups, and import partners from major islands High Likely national business reach if the event was promoted as a trade expo rather than a local consumer fair
Southeast Asia Regional suppliers, export traders, packaging vendors, and cross-border food buyers Medium Likely relevant for ASEAN trade links, but current-year international attendance is not publicly confirmed
Wider international markets Selected exporters, ingredient suppliers, machinery vendors, and market-entry firms Low to medium International reach is plausible for food import/export activity but not verified by an official attendee release
3. Audience Reach
Reach Level Assessment Explanation
National Primary classification Jakarta venue positioning, food trade relevance, and Indonesia’s centralized buying structure support a national commercial audience profile.
Regional Secondary reach description ASEAN import/export and sourcing relevance make regional attendance plausible, but not officially quantified.
4. Sample Buyer Companies and Websites
Buyer Company / Organization Buyer Type Why It Is Relevant Website Best Job Titles to Target Evidence Level
PT Sumber Alfaria Trijaya Tbk (Alfamart) Retail chain Major convenience retail buyer of packaged foods, beverages, and private-label opportunities in Indonesia alfamart.co.id Category Manager, Buying Manager, Merchandising Manager, Procurement Manager Strong Market Fit, Attendance Not Confirmed
PT Indomarco Prismatama (Indomaret) Retail chain Large-scale convenience channel with high packaged food and beverage purchasing relevance indomaret.co.id Category Manager, Buyer, Head of Merchandising, Procurement Manager Strong Market Fit, Attendance Not Confirmed
PT Hero Supermarket Tbk Supermarket / retail operator Relevant for branded grocery, specialty food, imported products, and category expansion hero.co.id Category Director, Senior Buyer, Procurement Manager Strong Market Fit, Attendance Not Confirmed
PT Lion Super Indo Supermarket chain Buys packaged food, fresh categories, imported products, and private-label lines superindo.co.id Buyer, Category Manager, Merchandising Director Strong Market Fit, Attendance Not Confirmed
PT MAP Boga Adiperkasa Tbk Foodservice / horeca operator Relevant for horeca procurement, ingredients, beverages, kitchen inputs, and service packaging mapbogaadiperkasa.com Procurement Manager, Supply Chain Manager, Food Sourcing Manager Strong Market Fit, Attendance Not Confirmed
PT Fast Food Indonesia Tbk (KFC Indonesia) QSR operator Large-volume buyer of food ingredients, packaging, kitchen supplies, and distribution services kfcindonesia.com Head of Procurement, Supply Chain Director, Category Procurement Manager Strong Market Fit, Attendance Not Confirmed
PT Sari Burger Indonesia (Burger King Indonesia) QSR operator Relevant for ingredient procurement, supply consistency, and service packaging sourcing burgerking.co.id Procurement Manager, Supply Chain Manager, Purchasing Manager Strong Market Fit, Attendance Not Confirmed
PT Midi Utama Indonesia Tbk (Alfamidi) Retail chain Relevant for grocery assortment, beverages, snack categories, and convenience retail growth alfamidiku.com Buyer, Category Manager, Merchandising Lead Strong Market Fit, Attendance Not Confirmed
PT Trans Retail Indonesia (Transmart) Hypermarket / retail operator Buys broad consumer food lines, imported goods, and promotional products transretail.co.id Category Buyer, Procurement Manager, Commercial Manager Strong Market Fit, Attendance Not Confirmed
PT Lottemart Indonesia Hypermarket / wholesale retail Relevant for imported foods, consumer packaged goods, and supply contracts lottemart.co.id Buyer, Category Manager, Sourcing Manager Strong Market Fit, Attendance Not Confirmed
PT Nestlé Indonesia Food manufacturer Potential buyer of ingredients, packaging, processing, QA, and supply chain services nestle.co.id Strategic Sourcing Manager, Procurement Manager, Packaging Manager Strong Market Fit, Attendance Not Confirmed
PT Indofood CBP Sukses Makmur Tbk Food manufacturer High-fit buyer for ingredients, machinery, packaging, and process efficiency solutions icbp.indofood.com Procurement Director, Sourcing Manager, Operations Director Strong Market Fit, Attendance Not Confirmed
Note: Current-year participant confirmation was not publicly verified in the source set available for this report. The organizations above are included as strong buyer-side prospecting targets because they are materially relevant to Indonesia’s food retail, manufacturing, import, distribution, and horeca buying ecosystem.
5. Job Profiles, Industries and Event Type
Priority Job Title / Function Department Seniority Level Why This Role Matters
1 Procurement Director Procurement Director Owns supplier strategy, tender decisions, and commercial approvals
2 Procurement Manager Procurement Manager Directly manages vendor evaluation and purchasing workflows
3 Strategic Sourcing Manager Sourcing Manager Screens new vendors and optimizes sourcing mix across cost and quality
4 Category Manager Merchandising / Commercial Manager Key retail decision-maker for listing, assortment, and promotional support
5 Buying Manager Buying Manager Owns product selection and trade terms in retail and wholesale environments
6 Supply Chain Director Supply Chain Director Influences distribution feasibility, lead time, warehousing, and scale-up decisions
7 Operations Director Operations Director Important for plant, foodservice, and packaging line solution purchases
8 Packaging Manager Packaging / Product Development Manager Evaluates packaging format, sustainability, compliance, and line performance
9 Head of Merchandising Merchandising Head / Director Influences shelf placement, product launch support, and category growth
10 Business Development Director Business Development Director Relevant for distributor appointments, import agreements, and regional partnerships
Priority Apollo Industry Why It Fits the Event Best Buyer Use Case
1 Food & Beverages Core industry for branded food, beverages, and horeca supply Product sourcing, channel expansion, foodservice supply
2 Food Production Direct fit for processors and manufacturers Ingredients, processing systems, QA, automation
3 Retail Important for modern trade and grocery chains Listing, category buying, promotional partnerships
4 Wholesale Captures broadline and regional distributor buyers Bulk sourcing, route-to-market partnerships
5 Import & Export Critical for cross-border food trade into Indonesia Importer acquisition, export channel development
6 Packaging & Containers Direct relevance to food-safe packaging and shelf-life solutions Primary packaging, secondary packaging, sustainable formats
7 Restaurants Relevant for horeca and QSR purchasing Bulk ingredients, takeaway packaging, kitchen supply
8 Hospitality Hotels and catering buyers are common commercial users Foodservice supply, amenity food products, banquet sourcing
9 Logistics & Supply Chain Food movement, storage, and temperature-sensitive distribution are major buying needs Cold chain, fulfillment, route optimization
10 Consumer Goods Relevant for packaged goods owners and multi-category FMCG portfolios Brand growth, channel distribution, procurement
11 Machinery Useful where event includes food processing and packaging equipment Production line upgrades, automation, handling systems
12 Business Supplies & Equipment Broad fit for operational and commercial support vendors Store equipment, foodservice supplies, support systems
6. Estimated Attendance
Metric Figure Status Source / Basis Notes
Estimated total footfall Attendance figure not publicly confirmed by the organizer. Unconfirmed No verified official attendance release available in the source set Do not use a numeric attendance claim in sales materials without organizer confirmation
Exhibitor count Not publicly confirmed Unconfirmed Current-year exhibitor directory not verified Important missing datapoint for list-building quality assessment
Buyer count Not publicly confirmed Unconfirmed No verified hosted-buyer or buyer-program source located in the source set Buyer quality appears commercially relevant, but count remains unknown
Speaker count Not publicly confirmed Unconfirmed No verified agenda or speaker roster in the source set Conference component, if any, is not verified
Sponsor count Not publicly confirmed Unconfirmed No verified sponsorship page located in the source set Could improve targeting if confirmed later
Historical attendance No verified historical figure available in the source set Historical / prior-year evidence unavailable Current research set did not confirm prior-year official metrics Further organizer or brochure validation recommended before numerical forecasting
7. Key Focus Areas and Buyer Engagement
Focus Area Typical Buyer Need Buyer Engagement Opportunity Relevant Supplier Offering
Retail sourcing New SKUs, private label, exclusive listings, margin optimization Buyer meetings with category managers and merchandising teams Packaged food, beverages, shelf-ready packaging, promotional support
Foodservice and horeca procurement Consistent supply, bulk pricing, quality assurance, menu-fit products Commercial sampling, bulk quotation, multi-site contract discussions Ingredients, ready-to-use foods, packaging, kitchen support supplies
Ingredients and formulation Taste, shelf life, cost efficiency, regulatory alignment Technical discussions with R&D, sourcing, and operations teams Functional ingredients, flavor systems, additives, specialty inputs
Packaging innovation Sustainability, food safety, transport durability, cost per unit Packaging reviews and line-compatibility evaluation Flexible packaging, rigid packaging, labels, eco-materials
Food processing and automation Capacity expansion, labor efficiency, quality consistency Plant-level sourcing and ROI conversations Machinery, automation, inspection, handling systems
Import/export and distribution Market access, channel coverage, compliance, customs practicality Distributor appointments and importer onboarding Trade support, logistics, route-to-market partnerships
Cold chain and fulfillment Temperature control, freshness, national delivery reliability Operational feasibility discussions with logistics managers Refrigerated logistics, warehousing, handling solutions
Lead Quality Assessment
Factor Assessment Explanation
Buyer relevance High The event theme is commercially aligned with retail, distribution, horeca, manufacturing, and import sourcing buyers.
Decision-maker availability Medium to High Trade food expos often attract category, procurement, and sourcing managers, though current-year participation is not verified.
Data collection potential Medium Useful for attendee and exhibitor intelligence if official directories become available; currently limited by public confirmation gaps.
Apollo targeting potential Very High The buyer universe maps cleanly to Apollo industries, departments, and titles across Indonesia.
Geographic targeting potential High Jakarta and Greater Jakarta provide a concentrated target base, with expansion into other major Indonesian regions.
Best outreach approach High Use account-based outreach to retail, distributor, horeca, and manufacturing buyers with localized Indonesia messaging.
Overall lead quality High Strong commercial buyer fit despite limited official public metrics.
Best use case High Best for buyer profiling, prospect list building, distributor targeting, retail outreach, and food supply-chain lead generation.
Limitations / risks Medium Lack of verified current-year organizer data limits certainty on attendance volume and confirmed participant names.
Apollo.io Targeting Recommendation
Filter Type Recommended Filters Purpose
Apollo industries Food & Beverages; Food Production; Retail; Wholesale; Import & Export; Packaging & Containers; Restaurants; Hospitality; Logistics & Supply Chain; Consumer Goods; Machinery Capture the highest-probability commercial buyer groups tied to food sourcing and distribution
Departments Procurement; Purchasing; Supply Chain; Operations; Merchandising; Commercial; Category Management; Business Development Focus on teams responsible for supplier selection, product onboarding, and channel growth
Seniority Director; Head; VP; Manager; CXO where available Prioritize final decision-makers and daily buying operators
Job titles Procurement Director, Procurement Manager, Strategic Sourcing Manager, Category Manager, Buying Manager, Merchandising Director, Supply Chain Director, Purchasing Manager, Operations Director, Packaging Manager, Business Development Director Align outreach to title-specific value propositions
Geography Indonesia first; Jakarta, Greater Jakarta, West Java, Banten, Central Java, East Java; optional ASEAN expansion to Singapore, Malaysia, Thailand, Vietnam Mirror likely event reach and buyer concentration
Employee size 51-200; 201-500; 501-1,000; 1,001-5,000; 5,001+ Best fit for structured procurement teams and scalable buying organizations
Keywords food distribution, horeca, retail grocery, FMCG, packaged food, beverages, cold chain, import food, private label, foodservice, category management, procurement Improve account discovery where industry labels are broad
Technologies, if relevant ERP, warehouse management, retail systems, cold chain monitoring, packaging line automation Useful for solution sellers targeting operational modernization
Revenue range, if relevant Mid-market to enterprise where available Supports larger contract value opportunities
Company type Public companies, large private groups, national distributors, hospitality chains, food manufacturers Prioritize organizations with repeat purchasing potential
Suggested Apollo Search Logic: Target Indonesia-based accounts in Food & Beverages OR Food Production OR Retail OR Wholesale OR Import & Export OR Restaurants, then layer titles such as “procurement,” “buyer,” “category,” “sourcing,” “merchandising,” “supply chain,” and “operations.” For distributor outreach, add keywords including “food distributor,” “FMCG distribution,” “horeca supply,” and “cold chain.”
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
Source Type What It Verified Reliability
JIExpo Official Website Venue source Venue identity and Jakarta exhibition context High
User-provided event brief Provided event input Event name, city, region, country, venue, and date range used for this datasheet Medium
Public company and organization websites listed in buyer sample table Company sources Confirmed company existence and buyer-side market relevance in Indonesia food retail, horeca, and manufacturing High for company identity; not evidence of event attendance
Current-year official event site / organizer directory Verification gap Organizer name, attendance figures, exhibitor count, sponsors, attendee list, and buyer program were not publicly verified in the source set available for this report Not available
Suitability for B2B attendee list building: Moderately suitable. The event theme is strong for buyer profiling and Apollo-led prospecting, but confirmed current-year public participant data appears limited. Best immediate use: build targeted buyer lists around Indonesian food retail, distribution, horeca, import/export, and food manufacturing accounts aligned to the event.

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