Money20/20 Asia (Bangkok) — Detailed Event Buyer Research Description

Event Snapshot (Confirmed from official event content)

• Event title: Money20/20 Asia
• Dates: 27–29 April 2027
• Venue: Queen Sirikit National Convention Center
• City / Country: Bangkok, Thailand
• Event positioning (official claim): “Asia’s #1 quality fintech show”
• Official scale indicators (2026 show in numbers):
  • Attendees: 5,000+ (1 in 3 are C-suite)
  • Companies: 1,900+ from 95+ countries
  • Speakers: 360+
  • Sponsors: 200+
  • Regional & local banks: 150+
  • YoY attendee growth: 40%

1) Who attends (BUYERS / ATTENDEES)

Money20/20 Asia is best understood as a payments + fintech business buyers marketplace rather than a consumer-focused expo. The official website emphasizes a “diverse audience” including top banks, leading payments companies, fintechs, startups, tech companies, and government regulators. It also highlights an attendee profile with 1 in 3 as C-suite, which is a strong signal that buyer decision-makers are present—not only technical evaluators.

Main buyer/attendee groups we typically see prioritized in this category:

• C-suite and executive decision-makers in banking and payments (e.g., innovation leaders, strategy leaders, revenue leaders, platform leaders).
• Heads of innovation / digital transformation looking to partner on new payment rails, modernization, and product launches.
• Payments leadership (payments product, card/payments operations, merchant acquiring, payout/disbursement).
• Risk, compliance, and identity stakeholders responsible for enabling growth without violating regulatory requirements.
• Regulatory and government-facing representatives participating as policy shapers and ecosystem influencers.
• Fintech founders and deal-makers (but with a buyer lens: integrations, partnerships, distribution, and go-to-market).
• Technology vendors and infrastructure providers (enabling software, platforms, security, data, cloud, and enabling services).

What that means for buyer targeting: the most valuable attendee-list records (where available) are usually those linked to payments strategy, partnerships, innovation, risk/compliance enablement, and regulated fintech growth. For event-based research and outreach, we prioritize buyer personas that attend with an intention to accelerate deals and partnerships (the website positioning).

2) Where the show is happening + attendee geographic origin

Location: Queen Sirikit National Convention Center, Bangkok, Thailand. The event positions itself as an Asia-Pacific fintech convergence, implying multi-country participation.

Geographic origin signals from the official content:

• Global participation indicator: 1,900+ companies from 95+ countries (2026 show in numbers).
• Asia-Pacific focus: the positioning highlights banks, payments, fintechs, and retailers in Asia Pacific.
• Local/regional depth: 150+ regional & local banks are explicitly listed (2026 show in numbers).

Practical geographic targeting approach (recommended):

• Core: Thailand + broader ASEAN markets (because these are central to “Asia does business” themes and cross-border payments interest).
• Secondary but high-value: Singapore, Hong Kong SAR, Malaysia, Indonesia, Vietnam, Philippines, India, and Australia (typical regional fintech/hub density in this category).
• Cross-border and global companies: buyers from Europe/US/other regions who maintain Asia partnerships and product distribution.

3) Audience reach (Local / National / Global)

Money20/20 Asia is strongly regional-to-global in reach. The official data indicates participation by companies from 95+ countries, with a concentrated but international attendee profile.

Recommended reach classification:

• Local: Bangkok/Thailand organizations are present (including local bank participation).
• Regional: Asia-Pacific banks, fintechs, and payments ecosystem stakeholders dominate the “quality fintech show” positioning.
• Global: international exhibitors/sponsors and executive decision-makers attend, supported by the “95+ countries” company footprint.

4) Sample buyer company names (BUYERS ONLY) + Websites

Below are buyer-style target accounts—organizations that commonly evaluate, purchase, or partner for payments/fraud/risk/identity/compliance, financial infrastructure, and fintech enablement. We strongly recommend validating current participation/roles using the client fit criteria provided later (we will tailor the “best buyers” subset once we review your product).

Note: The Money20/20 Asia official website provides speaker examples (e.g., Bank of Thailand, Fiserv, Maybank, etc.). Our buyer samples include similarly aligned organizations and typical buyers in the ecosystem.

Priority	Company	Website	Best Title to Target	Why This is a Good Buyer Fit
1	Bank of Thailand	bot.or.th	Assistant Governor / Head of Innovation & Fintech Policy	Represents regulatory and ecosystem direction; fintech and payments policy decisions often correlate with conference engagement and partner discovery.
2	Maybank	maybank.com	Group Chief Sustainability Officer / Head of Digital & Platform Partnerships	Large regional bank with active transformation agenda; typically evaluates partnerships for payments, digital distribution, and compliance-aware innovation.
3	Fiserv	fiserv.com	Chief Strategy & Revenue Officer / Head of Payments Partnerships	Payments and financial services technology provider; strong fit for integration, platform expansions, and deal matchmaking.
4	SILVERLAKE GROUP	silverlakе.com	Founder & Executive Chairman / Head of Financial Services Transformation	Enterprise transformation partner; often supports banks and fintechs on infrastructure, modernization, and risk-aware systems.
5	Ant Digital Technologies	antgroup.com	Chief Innovation & Solutions Officer / Head of Partnerships & Ecosystems	Fintech platform and infrastructure ecosystem; aligns with identity, programmable money concepts, and large-scale payment services.
6	HASHKEY RWA	hashkey.com	Chief Executive Officer / Head of Tokenization Partnerships	Tokenization and regulated asset frameworks are frequently adjacent to “institutional leap” narratives at Money20/20 events.
7	Stripe	stripe.com	APAC Partnerships Director / Head of Platform Partnerships	Payments infrastructure buyer/partner; strong interest in enabling merchants/fintechs with compliance-friendly payments and tooling.
8	Adyen	adyen.com	Regional Head of Partnerships / VP, Payments Strategy	Merchant acquiring and global payments orchestration; likely to engage on cross-border, risk, and network expansion priorities.
9	Wise	wise.com	Head of Partnerships / Head of Cross-Border Product	Cross-border payments are central to the show’s content themes; partnerships often involve corridors, compliance, and routing tech.
10	FXC Intelligence	fxcintelligence.com	Business Development Director / Head of Research Partnerships	Cross-border payments insights and ecosystem collaboration; aligns with report-based engagement and industry analysis collaborations.
11	Worldpay	worldpay.com	Head of Payments Partnerships / Director, Risk & Compliance	Payments and merchant ecosystem; typically evaluates integration partners and compliance enablement for high-volume transaction flows.
12	PayPal	paypal.com	VP Partnerships / Director, Fintech & Merchant Growth	Retail payments and merchant growth; strong alignment to the show’s payments + retailers ecosystem focus.
13	Revolut	revolut.com	Head of Business Development / Head of Partnerships	Fintech scaling and partnerships; typically seeks solutions for identity, risk management, and platform expansion.
14	Block (Square)	block.xyz	Director of Partnerships / Head of Seller Solutions	Merchant-first payments; likely engages on toolchains, fraud/risk, and onboarding to scale seller ecosystems.
15	Ant Group	alipay.com	Partnership Executive / Head of Digital Identity & Risk Solutions	Digital finance ecosystem buyer; aligns strongly with identity frameworks and “continuous verification” style narratives.
16	Singapore Exchange (SGX) / Fintech ecosystem entities (ecosystem buyer angle)	sgx.com	Head of Partnerships / Product Strategy Director (Financial Market Infrastructure)	Where tokenization and compliant financial innovation intersects, market infrastructure players frequently explore new partner capabilities.
17	Samsung Electronics (Fintech enablement via devices/ecosystem)	samsung.com	Director, Ecosystem Partnerships / Fintech Product Partnerships	Device ecosystems frequently support payments authentication, wallet experiences, and identity-led commerce enablement.
18	IBM (financial services tech buyer)	ibm.com	Financial Services Partnerships Lead / Director, Digital Transformation	Enterprise technology buyer for payments, compliance, and platform modernization—commonly aligns with C-suite innovation tracks.
19	Google Cloud (financial services platform buyer)	cloud.google.com	Head of Financial Services Partnerships / Solutions Director	Cloud and data infrastructure often becomes the foundation for payments orchestration, security, and compliance programs.
20	Microsoft (financial services buyer)	microsoft.com	VP Partnerships / Director, Security & Compliance Solutions	Security, identity, and compliance tooling frequently influence fintech payment authorization and risk management architecture.

Top “send first” buyer subset (recommended)

To start outreach with the highest probability of budget influence and deal intent, we recommend focusing first on: Bank of Thailand, Maybank, Fiserv, Ant Digital Technologies, HASHKEY RWA. These reflect both regulatory/ecosystem leadership and financial services technology decision-making that fits the show’s themes.

5) Job profiles, industries & event type

Job profiles to target (title-based buyer intent)

• C-suite / senior executives: Chief Innovation Officer, Chief Strategy Officer, Chief Revenue Officer, CEO/President of fintech platforms.
• Innovation & transformation: Head of Innovation, Director Digital Transformation, Platform Strategy Leads.
• Payments leadership: VP Payments, Head of Payments Product, Director Payments Partnerships.
• Risk, compliance & identity: Head of Compliance Tech, Director Fraud Prevention, Identity & Access leadership.
• Partnering / ecosystem: Head of Partnerships, Business Development Director (Fintech/Banking), Strategic Partnerships Executive.
• Regulator-facing roles: Policy heads, innovation regulators, fintech oversight executives (where applicable to buyer outreach).

Industries involved (what this show “buys” from the market)

Money20/20 Asia attracts a layered ecosystem: banks and processors purchase solutions; fintechs buy enablement platforms; technology providers sell infrastructure, security, identity, compliance, and analytics. It also includes retailers as part of the broader payments commerce chain.

Event type

• Fintech conference & dealmaking summit with curated meetings
• Payments ecosystem exhibition through sponsors and show floor activations
• Executive networking platform (Connections Lounge and sponsor experiences)
• Startup and innovation showcases (Startup Stage and multiple innovation stages on the official site)

6) Estimated attendance (expected total footfall)

The official website provides 2026 show in numbers: 5,000+ attendees and 1900+ companies. It also states 40% YoY attendee growth.

For 27–29 April 2027, our research-based estimate approach is: we expect attendance to remain in the mid-to-high thousands, potentially above the 5,000+ mark, especially given the explicit growth statement. However, the official page does not provide a 2027 attendance number yet—so we treat the estimate as directional.

Bottom line (for planning):

• Expected total footfall: likely 5,000–7,000+ range for attendee count (directional estimate based on the 2026 “5,000+” and “40% YoY growth” signal).
• Buyer density: high, because 1 in 3 are C-suite (per official website).

7) Key focus areas & buyer engagement

The official website lists concrete themes from Money20/20 Asia 2026, which strongly indicate buyer interest areas that repeat into 2027.

Key focus areas (from official site themes)

• Autonomous AI agents (automation of decisioning and operations)
• Identity frameworks that never stop verifying (continuous verification, authentication, KYB/KYC evolution)
• Programmable money with compliance embedded into transactions (policy-driven payment rails, regulated transaction flows)
• Cross-border payments (including dedicated reporting with FXC Intelligence)
• Tokenisation playbooks (institutional tokenisation and asset frameworks)
• ASEAN transition & sustainable impact across a fragmented region (regional payments modernization)

Buyer engagement opportunities (how attendees are likely to “use” the event)

• Curated meetings and deal acceleration: The official site emphasizes “meetings and more meetings” starting with meetings with the right audience.
• Stage content with executive-grade topics: Multiple stages (Radiant Stage, Inner Forum Stage, Intersection Stage, MoneyPot Stage, Startup Stage) indicate both strategic and practical sessions.
• Show floor / Money Hall: Officially positioned as where sponsors showcase solutions.
• Networking areas: Connections Lounge and MoneyPot programming increase chance of meeting decision-makers and ecosystem leaders.

8) Client-product fit question + “best buyers” answer (requires your client website)

To choose the best buyers for your specific outreach (and to avoid guessing), we need your client product details. Please share your client website so we can review who is likely buying similar solutions in the Money20/20 Asia ecosystem.

What we need from you

• Client website URL (required)
• Which capability you sell best (choose any):
  • Payments infrastructure / orchestration
  • Fraud, risk, AML, compliance tech
  • Identity, authentication, KYB/KYC tools
  • Cross-border payments enablement
  • Tokenisation / blockchain infrastructure
  • AI agents / decision automation
  • Merchant / retailer payments platforms
  • Banking core modernization

Interim guidance (until we review the client website)

Based on the event’s official themes, the “most promising buyer categories” for most fintech products are typically:

• Regional & local banks (150+) — especially innovation, digital transformation, payments product, and compliance leadership.
• Payments companies — for cross-border routing, authorization/risk controls, and merchant enablement.
• Fintech platforms — for identity frameworks, continuous verification, and programmable money/compliance-led transaction handling.
• Regulators/government ecosystem stakeholders — if your product supports policy compliance, oversight, reporting, or regulated identity frameworks.

Once we review your client website, we will provide: (a) the best-fit industries from the Apollo-style list, (b) the best job titles to target, (c) a prioritized “buyer shortlist” mapped to your product’s buying logic, (d) a clean outreach plan for those buyers.

9) Suggested industries (mapped to the provided Apollo industry list)

Below are the most relevant industries from your provided list for Money20/20 Asia outreach, selected based on the official positioning (banks, payments, fintechs, retailers, and government regulators) and the show’s themes (identity, programmable money, cross-border payments).

• Financial Services
• Insurance (for compliance/risk adjacent tooling where applicable)
• Computer Software
• Computer & Network Security (identity, fraud prevention, security layers)
• Computer Networking (if infrastructure/connectivity is part of the offer)
• Information Technology & Services
• Internet (fintech platforms / API-first ecosystems)
• Logistics & Supply Chain (only if cross-border commerce/payment settlement is tied to supply chain flows)
• Marketing & Advertising (only for partner distribution/merchant growth tooling)
• Staffing & Recruiting (only if your client offers payments/fintech talent solutions—otherwise typically not primary)
• Events Services (if your client delivers event platforms/sponsorship experiences; usually secondary)

How we will refine this once we review the client website: we will pick the top 3–6 industries that best match your product category, then align job titles to those buyers. This ensures we build a buyer fit map rather than using generic fintech categories.

Practical “buyer fit” summary for Money20/20 Asia (what we recommend we target)

• Most valuable buyer layers: C-suite innovation/strategy + payments leaders + compliance/identity stakeholders + partnership executives.
• Best thematic alignment: identity + compliance embedding + cross-border payments + programmable money + tokenisation enablement.
• Best geographic focus: Thailand as the host market + ASEAN + major fintech hubs across Asia-Pacific + strategic global partners.

Next step (required for “best buyers” selection)

Please send your client website. After we review it, we will shortlist the best buyers for Money20/20 Asia 27–29 April 2027 and tailor: buyers only, priority ranking, and target job profiles based on your product’s exact buying triggers.