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About this event
MOMAD
Event type: Fashion, Apparel, Accessories, Footwear, Textiles, Buying Show, Retail Sourcing, Brand Partnerships
Location: IFEMA Madrid, Madrid, Spain
Audience reach: International with strong national Spanish buyer concentration
Estimated attendance: Typically a trade-only fashion marketplace with a mix of retailers, wholesalers, distributors, importers, brands, agents, designers, and sourcing professionals
MOMAD is a highly relevant B2B fashion and apparel trade event for companies looking to connect with retail buyers, wholesale decision-makers, sourcing teams, distributors, and brand partners. It is especially useful if your client sells products or services that support fashion retail, apparel sourcing, footwear, accessories, textiles, e-commerce, merchandising, logistics, or brand growth. The event is not just about fashion products; it also attracts a broader commercial ecosystem that includes buyers interested in supply chain, private label, merchandising, retail expansion, store solutions, and trend-driven sourcing.
1️⃣ Who attends: Buyers / attendees
MOMAD attracts a commercial audience rather than a consumer audience. The strongest attendee groups are people who influence purchase decisions, product sourcing, distribution, retail assortment, and brand partnerships. The event is especially attractive to wholesalers, multi-brand retailers, department store buyers, boutique owners, fashion distributors, import/export businesses, and apparel sourcing professionals.
Typical attendee groups include:
- Fashion buyers and merchandise managers
- Retail chain procurement teams
- Wholesale distributors and importers
- Store owners and multi-brand boutique operators
- Brand managers and sales directors
- Sourcing agents and private-label teams
- E-commerce and marketplace merchandising teams
- Textile, accessories, and footwear buyers
- Fashion designers, product developers, and trend forecasters
- Logistics, packaging, and fulfillment partners serving fashion retail
For attendee-list selling, the best-quality contacts are usually not just “fashion professionals” in general. The most valuable contacts are those with direct buying, sourcing, category management, and retail expansion responsibility.
2️⃣ Where the show is happening + attendee geographic origin
Show location: IFEMA Madrid, Madrid, Spain.
Madrid is one of Europe’s most important trade fair destinations and serves as a strong commercial hub for Spain, Portugal, and wider European and Latin American business networks. That location matters because fashion sourcing and retail buying in this region often spans multiple countries.
Attendee geographic origin:
- Local: Madrid and surrounding Spanish fashion and retail businesses
- National: Buyers and exhibitors from across Spain
- International: Visitors from Portugal, France, Italy, the UK, Latin America, North Africa, and other European markets
This makes MOMAD especially attractive for companies wanting access to a Spanish-speaking buyer base with cross-border buying potential. The fair’s location also supports regional sourcing and export-oriented fashion business development.
3️⃣ Audience reach
Reach type: International
MOMAD has a strong international character because fashion is naturally cross-border and because Madrid acts as a gateway between Europe and Latin America. While the show has a strong national Spanish footprint, the buyer base extends beyond Spain through regional importers, distributors, and retail groups that source for multiple markets.
For lead generation, this means the event can support both domestic sales and international market expansion. If your client wants buyers from Southern Europe or Spanish-speaking markets, MOMAD is a strong fit.
4️⃣ Sample buyer company names + websites
Below are sample buyer-style companies that are relevant to MOMAD. These are not random fashion companies; they represent retail, wholesale, brand, marketplace, and sourcing organizations likely to attend or buy from a fashion trade event.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Zara | zara.com | Buyer, Category Manager, Sourcing Manager | Major fashion retailer with strong sourcing and product assortment needs across apparel and accessories. |
| 2 | Mango | mango.com | Merchandise Manager, Buying Director, Product Manager | Global fashion brand with active buying, trend, and collection development requirements. |
| 3 | El Corte Inglés | elcorteingles.es | Fashion Buyer, Category Manager, Procurement Manager | Large retail group with broad category coverage and strong demand for apparel and lifestyle sourcing. |
| 4 | Desigual | desigual.com | Product Development Manager, Sourcing Manager, Buying Manager | Fashion brand with emphasis on distinctive apparel, accessories, and international distribution. |
| 5 | Massimo Dutti | massimodutti.com | Buyer, Collection Manager, Category Director | Premium apparel retailer with strong interest in fashion sourcing, materials, and seasonal collections. |
| 6 | Pull&Bear | pullandbear.com | Buyer, Merchandising Manager, Product Development Lead | Youth fashion business with recurring demand for trend-led apparel and accessories. |
| 7 | Bershka | bershka.com | Category Buyer, Merchandise Planner, Fashion Buyer | Strong fit for trend-driven apparel, footwear, and fast-moving retail collections. |
| 8 | Lefties | lefties.com | Buying Manager, Sourcing Manager, Retail Category Lead | Value fashion retailer needing scalable suppliers and efficient sourcing partners. |
| 9 | Primark | primark.com | Buying Director, Sourcing Manager, Product Development Manager | Large-volume apparel buyer with strong demand for cost-effective, trend-led supply. |
| 10 | Kiabi | kiabi.com | Buyer, Category Manager, Procurement Lead | Family fashion retailer with ongoing sourcing needs across clothing and accessories. |
| 11 | Decathlon | decathlon.com | Product Buyer, Sourcing Manager, Category Manager | Relevant for apparel, footwear, sportswear, textiles, and accessories sourcing. |
| 12 | H&M | hm.com | Buyer, Garment Technologist, Sourcing Manager | Global apparel buyer with a broad supplier network and category-specific sourcing needs. |
| 13 | Cortefiel | cortefiel.com | Fashion Buyer, Product Manager, Procurement Manager | Retail fashion brand with need for seasonal collections and sourcing partnerships. |
| 14 | Camper | camper.com | Footwear Buyer, Product Development Manager, Sourcing Manager | Strong footwear and accessories angle for trade buyers and design-led sourcing. |
| 15 | Parfois | parfois.com | Accessories Buyer, Category Manager, Merchandising Director | Accessories-focused retailer with frequent sourcing and assortment expansion needs. |
| 16 | Swarovski | swarovski.com | Retail Buyer, Product Category Manager, Brand Partnerships Manager | Relevant for premium accessories, gifting, display, and retail category partnerships. |
| 17 | Veepee | veepee.com | E-commerce Merchandiser, Buying Manager, Marketplace Category Lead | Online retail platform with demand for fashion, clearance, and branded product sourcing. |
| 18 | Showroomprive | showroomprive.com | Category Buyer, E-commerce Buyer, Commercial Manager | Flash-sale and online fashion business that depends on active brand and inventory sourcing. |
| 19 | Otto | otto.de | Marketplace Buyer, Fashion Category Manager, Sourcing Lead | European e-commerce business with broad apparel and lifestyle buying requirements. |
| 20 | Fashion United | fashionunited.com | Business Development Manager, Commercial Partnerships Lead | Useful for ecosystem partnerships, industry networking, and fashion media exposure. |
Top 5 sample buyer companies to prioritize first: Zara, Mango, El Corte Inglés, Desigual, Primark. These are strong buyer-fit accounts because they represent high-volume retail, premium fashion, category buying, and sourcing activity across apparel and accessories.
5️⃣ Job profiles, industries & event type
MOMAD is best treated as a fashion sourcing and retail buying event, not just a brand showcase. The right contacts are usually the people who influence merchandising, procurement, assortment planning, product development, and supplier selection.
Best job titles to target:
- Fashion Buyer
- Senior Buyer
- Category Manager
- Merchandise Manager
- Merchandise Planner
- Sourcing Manager
- Procurement Manager
- Product Development Manager
- Collection Manager
- Retail Buying Director
- Wholesale Manager
- Commercial Director
- Brand Partnerships Manager
- E-commerce Merchandiser
- Footwear Buyer
- Accessories Buyer
- Textile Sourcing Manager
- Private Label Manager
- Supply Chain Manager
- Import/Export Manager
Best industry filters to use:
- Apparel & Fashion
- Retail
- Wholesale
- Import & Export
- Luxury Goods & Jewelry
- Textiles
- Design
- Consumer Goods
- E-commerce
- Marketing & Advertising
- Logistics & Supply Chain
- Packaging & Containers
- International Trade & Development
- Management Consulting
- Market Research
Depending on your client’s product, you may also want to layer in related industries such as Information Technology & Services, Internet, Professional Training & Coaching, Financial Services, and Staffing & Recruiting if the solution supports retail operations, commerce, or hiring.
6️⃣ Estimated attendance / expected footfall
MOMAD is a trade event where footfall can vary by edition and market conditions, but the quality of attendees is usually stronger than the raw consumer-style volume seen at public fairs. Because this is a professional fashion business event, the real value lies in the concentration of buyers, brand managers, wholesalers, and sourcing teams.
Estimated total attendance: Moderate to strong B2B trade fair footfall, typically made up of thousands of professional visitors across the full event duration
Best way to interpret the attendance:
- High concentration of buyer-intent attendees
- Strong relevance for fashion and retail lead generation
- Good mix of local Spanish and international professionals
- Useful for both exhibitor prospecting and attendee-list monetization
If your client wants a mass consumer list, this is not the right event. If your client wants commercial fashion decision-makers, it is much stronger.
7️⃣ Key focus areas & buyer engagement
MOMAD is centered on the full fashion commercial chain, from trend identification to retail execution. That creates multiple buyer-engagement opportunities depending on the exhibitor or sponsor category.
Key focus areas:
- Fashion apparel and seasonal collections
- Footwear and accessories
- Textiles and materials
- Retail buying and category expansion
- Wholesale sourcing and distribution
- Private label and OEM/ODM sourcing
- Trend forecasting and brand positioning
- Store merchandising and visual presentation
- E-commerce fashion assortment planning
- Cross-border sourcing and international trade
Buyer engagement approach:
The most effective outreach angle is to connect your client’s product to the buyer’s commercial objective. For example:
- If the client sells software, focus on retail operations, inventory, merchandising, and e-commerce efficiency.
- If the client sells packaging, focus on brand presentation, shipping, and premium unboxing experience.
- If the client sells logistics services, focus on cross-border fulfillment and supply chain reliability.
- If the client sells apparel-related services, focus on sourcing, quality control, compliance, and speed to market.
This event works best when the message is tailored to retail growth, sourcing efficiency, and commercial partnerships rather than generic fashion interest.
8️⃣ Client-product fit note
Please share your client website before finalizing the exact buyer list. The best target companies depend heavily on the product or service your client sells.
Examples of how the buyer list changes by client product:
- If the client sells apparel: target fashion retailers, marketplaces, wholesale distributors, and multi-brand stores.
- If the client sells packaging: target fashion brands, e-commerce teams, logistics partners, and premium product sellers.
- If the client sells software: target merchandising teams, inventory teams, e-commerce operations, and retail analytics buyers.
- If the client sells logistics or shipping: target import/export managers, fulfillment leaders, and international fashion sellers.
- If the client sells recruitment or staffing: target retail chains, fashion groups, distribution companies, and e-commerce operations teams.
Once you share the client website, I can refine the buyer list by product-market fit and suggest the best buyer titles, companies, and industries with much higher accuracy.
9️⃣ Final recommendation
MOMAD is a strong event for fashion, retail, sourcing, and commercial partnership lead generation. It is especially valuable if your client serves the apparel ecosystem, fashion retail operations, wholesale sourcing, e-commerce merchandising, or cross-border trade.
Best buyer segments to collect:
- Fashion buyers and category managers
- Retail procurement and merchandising teams
- Wholesale and distribution businesses
- Private label and sourcing professionals
- E-commerce merchandising and commercial teams
- Footwear and accessories buyers
- Import/export and supply chain managers
Lead quality rating for B2B attendee-list sales: 8.5/10
This is a strong international fashion industry event with clear commercial buyer intent. The best results will come from segmenting the list by buyer role, retail type, and product category rather than treating all attendees as equal.
Next step: Share your client website, and I will review it to recommend the best buyers, best titles, and best industry filters for MOMAD.
Data sheet
| Event Name | MOMAD |
| Event Date | 23 July 2026 – 25 July 2026 |
| Event Status | Upcoming |
| Venue | IFEMA MADRID exhibition centre |
| City | Madrid |
| State / Region | Community of Madrid |
| Country | Spain |
| Organizer | IFEMA MADRID |
| Official Event Website | momad.ifema.es |
| Event Type | Trade show / buying show / fashion sourcing and brand partnership event |
| Primary Category | Apparel & Clothing |
| Secondary Applicable Categories | Fashion & Beauty; Packing & Packaging; Logistics & Transportation |
| Audience Reach | International with strong national Spanish buyer concentration |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer for the 2026 edition. Expected profile is trade-only fashion marketplace traffic rather than consumer footfall. |
| Attendance Data Reliability | Estimated / profile-based until official 2026 attendee metrics, exhibitor dossier, or post-event release are published |
| Main Purpose of Event | To connect fashion brands, apparel suppliers, footwear and accessories companies with retail buyers, wholesalers, distributors, agents, import-export firms, sourcing professionals, and brand partnership decision-makers. |
MOMAD is a B2B fashion trade event held at IFEMA MADRID that brings together apparel, footwear, accessories, textiles, and related commercial fashion segments in one marketplace. The event is positioned as a professional sourcing and order-writing environment rather than a consumer-facing festival, making it relevant for companies seeking retail placement, wholesale distribution, private-label opportunities, and brand expansion in Spain and selected international markets.
From a lead-generation perspective, MOMAD matters because it concentrates retail assortment decision-makers, boutique owners, distributors, agents, sourcing teams, and fashion-business operators who influence purchasing, merchandising, and partnership decisions. It is especially useful for exhibitors and solution providers targeting fashion retail growth, showroom relationships, product sourcing, merchandising support, e-commerce enablement, packaging, logistics, and broader supply chain services.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Retail buyers | Department stores, fashion chains, concept stores, multi-brand shops, boutiques | Select seasonal assortment, place orders, evaluate new brands and categories | Core buyer audience for apparel, footwear, accessories, and seasonal collections |
| Wholesalers and distributors | Regional wholesale groups, fashion distributors, import-distribution firms | Evaluate brand representation rights, volume buying, territory expansion | High relevance for scale, channel partnerships, and multi-market expansion |
| Importers / export traders | Cross-border trading companies, sourcing houses, market-entry partners | Assess supplier reliability, pricing, margin potential, and compliance fit | Strong relevance for international commercial growth and private-label sourcing |
| Brand partnership and licensing teams | Fashion brands, label owners, franchise and licensing groups | Review collaborations, distribution agreements, and co-branding options | Important for market-entry partnerships and channel development |
| Procurement and sourcing teams | Retail groups, private-label operators, fashion sourcing companies | Compare suppliers, pricing structures, production options, and delivery capability | Critical for vendors offering manufacturing, textiles, trims, packaging, and supply chain services |
| Boutique owners and SME retailers | Independent stores, local fashion retailers, specialty shops | Direct assortment choice, low-to-mid volume buying, trend discovery | Useful for immediate orders, market testing, and niche brand placement |
| E-commerce and marketplace operators | Digital retailers, online fashion marketplaces, omnichannel merchants | Assess online sell-through potential, category gaps, and drop-ship suitability | Relevant for digital commerce, product onboarding, and marketplace expansion |
| Agents and showroom representatives | Sales agencies, representation firms, fashion showrooms | Influence brand placement, market access, retailer introductions | Valuable for exhibitor follow-up and channel-building across Spain and Europe |
| Operations and supply chain leaders | Retail groups, distributors, logistics-enabled commerce firms | Evaluate fulfilment, inventory flow, packaging, and delivery support | Important for service providers in warehousing, shipping, packaging, and returns management |
| Media and industry analysts | Trade publications, fashion business media, trend forecasters | Indirect influence through visibility, reputation, and market coverage | Useful for PR exposure but secondary to direct buyer targeting |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Madrid | Retailers, agents, fashion distributors, showrooms, importers, e-commerce businesses | High | Host-city concentration supports strong attendance from regional fashion commerce professionals. |
| Community of Madrid | Regional retail chains, independent stores, logistics and sourcing operators | High | Likely strong same-region attendance due to venue accessibility and wholesale relevance. |
| Spain national market | Buyers from Barcelona, Valencia, Andalusia, Basque Country, Galicia and other retail hubs | Very High | Strongest confirmed market logic is national Spanish buyer relevance. |
| Iberian market | Spanish and Portuguese retail and sourcing professionals | High | Likely cross-border draw because Madrid serves as a commercial gateway for Iberian fashion trade. |
| Southern and Western Europe | Distributors, agents, boutiques, importers, sourcing offices | Medium | International participation is likely, but specific country-level 2026 attendee mix is not yet publicly confirmed. |
| International trade corridors | Import-export businesses connected to EU, Mediterranean, and selected global sourcing markets | Medium | Best interpreted as commercial reach rather than guaranteed attendance by any specific foreign buyer group. |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The strongest verified market logic is a Spain-focused professional fashion event with broad domestic buyer relevance. |
| International | Secondary reach description | The event is positioned for international business participation, but current-year country-by-country attendee breakdown is not publicly confirmed here. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| El Corte Inglés | Department store / retail buyer | Major Spanish fashion retail decision-maker relevant for apparel, footwear, accessories, and brand placement. | elcorteingles.es | Category Manager, Buying Director, Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| Tendam | Fashion retail group | Relevant for multi-brand fashion procurement, merchandising, and sourcing relationships in Spain. | tendam.es | Head of Buying, Sourcing Director, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Mango | Fashion retailer / brand operator | Important fashion buying and sourcing organization with strong relevance to apparel ecosystem suppliers. | shop.mango.com | Buying Manager, Sourcing Manager, Retail Partnerships Lead | Strong Market Fit, Attendance Not Confirmed |
| Inditex | Global fashion retail group | Highly relevant for sourcing, supply chain, fashion technology, and category partnership outreach. | inditex.com | Procurement Manager, Category Buyer, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Springfield | Retail brand / apparel buyer | Relevant for trend-led apparel sourcing, merchandising, and wholesale brand evaluation. | myspringfield.com | Buyer, Merchandising Manager, Planning Manager | Strong Market Fit, Attendance Not Confirmed |
| Cortefiel | Fashion retail brand | Commercial fit for apparel, footwear, accessories, and fashion operations solutions. | cortefiel.com | Buying Director, Product Director, Sourcing Lead | Strong Market Fit, Attendance Not Confirmed |
| Women’secret | Retail brand / category buyer | Relevant for apparel accessories, textiles, private label, and category expansion discussions. | womensecret.com | Category Buyer, Product Manager, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Sfera | Fashion retailer | Applicable for supplier conversations around assortment, sourcing, and channel partnerships. | sfera.com | Buyer, Merchandising Head, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Mayoral | Apparel brand / wholesale operator | Relevant to branded distribution, export relationships, and children’s or family apparel channels where applicable. | mayoral.com | Wholesale Director, Sales Director, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Bestseller Iberia | Retail / wholesale fashion operator | Relevant for Iberian fashion buying, distribution partnerships, and brand representation. | bestseller.com | Country Buying Lead, Sales Director, Distribution Manager | Strong Market Fit, Attendance Not Confirmed |
| Privalia | E-commerce / off-price retail platform | Relevant for digital retail placement, online campaign sourcing, and inventory partnerships. | privalia.com | Category Manager, Marketplace Partnerships Manager, Buying Manager | Strong Market Fit, Attendance Not Confirmed |
| Tradeinn | E-commerce retailer | Useful digital commerce target for assortment expansion, branded product onboarding, and fulfilment-linked partnerships. | tradeinn.com | Marketplace Manager, Category Buyer, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Buying Director | Merchandising / Buying | Director | Owns category selection, vendor choice, and order strategy. |
| 2 | Category Manager | Buying / Merchandising | Manager | Directly evaluates products, collections, pricing, and category gaps. |
| 3 | Merchandising Director | Merchandising | Director | Shapes assortment planning and commercial presentation strategy. |
| 4 | Procurement Manager | Procurement | Manager | Relevant where textiles, packaging, services, or indirect spend are involved. |
| 5 | Strategic Sourcing Manager | Sourcing / Supply Chain | Manager | Important for supplier evaluation, cost control, and production reliability. |
| 6 | Supply Chain Director | Supply Chain | Director | Key target for fulfilment, packaging, inventory, and logistics solutions. |
| 7 | Wholesale Director | Sales / Channel | Director | Relevant for distribution partnerships and market expansion deals. |
| 8 | Retail Operations Director | Operations | Director | Useful for store systems, fulfilment, returns, display, and rollout support. |
| 9 | Partnerships Director | Business Development | Director | Important for licensing, collaboration, and market-entry relationships. |
| 10 | E-commerce Manager | Digital Commerce | Manager | Relevant for online assortment, platform integration, and marketplace growth. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Apparel & Fashion | Direct core industry for MOMAD participants. | Brand buyers, sourcing, merchandising, retail expansion |
| 2 | Retail | Captures department stores, chains, and specialty retailers. | Assortment buying, category expansion, store operations |
| 3 | Wholesale | Relevant to distributors, agents, and multi-market sellers. | Volume buying, representation, distribution deals |
| 4 | Import & Export | Fits cross-border fashion trading and sourcing businesses. | International distribution and market-entry sourcing |
| 5 | Consumer Goods | Broad fit for branded accessories and lifestyle products around fashion retail. | Product line extension and channel partnerships |
| 6 | Textiles | Relevant for fabrics, apparel components, and textile sourcing. | Supplier sourcing, material procurement, private label |
| 7 | Luxury Goods & Jewelry | Fits premium accessories and higher-value fashion categories. | Premium retail placement and curated buyer meetings |
| 8 | Logistics & Supply Chain | Supports the event’s fulfilment, inventory, and distribution ecosystem. | Fashion distribution, warehousing, transport, returns |
| 9 | Packaging & Containers | Relevant for apparel packaging, shipping protection, and retail presentation. | Private label packaging, retail bags, transit packaging |
| 10 | Internet | Useful for digital marketplaces and online retail platforms. | Marketplace partnerships and online merchandising |
| 11 | Information Technology & Services | Relevant for retail tech, inventory systems, analytics, and omnichannel support. | Retail software, analytics, e-commerce enablement |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer | Unconfirmed | No verified 2026 organizer figure provided in this research set | Treat audience volume as trade-only and professionally curated rather than consumer mass traffic. |
| Exhibitor count | Not publicly confirmed here for 2026 | Unconfirmed | Await official exhibitor list / prospectus / post-event release | Should be verified directly on the event website before list-sales claims are made. |
| Buyer count | Not publicly confirmed here for 2026 | Unconfirmed | No verified hosted-buyer or buyer-registration count identified in this brief | Buyer relevance is high even without a published count. |
| Speaker count | Not publicly confirmed here for 2026 | Unconfirmed | Agenda-dependent; requires official program publication | Speaker organizations can later support ABM targeting if published. |
| Sponsor count | Not publicly confirmed here for 2026 | Unconfirmed | Requires official sponsor page | Useful mainly for ecosystem mapping, not buyer validation. |
| Historical attendance | Historical edition metrics should be verified from prior official IFEMA / MOMAD releases | Historical / prior-year evidence required | Organizer archives, press releases, exhibitor dossiers | Prior-year participation evidence. Not a confirmed attendee list for the current edition. |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Apparel sourcing | Reliable collections, margin fit, trend relevance | Line review meetings, sample evaluation, seasonal buying discussions | Garments, private label, production services, sourcing support |
| Footwear and accessories | Category differentiation and basket expansion | Cross-sell opportunities with retailers and distributors | Footwear, bags, jewelry, seasonal accessories |
| Retail sourcing | New brands, margin optimization, exclusive product options | Buyer appointments, wholesale terms negotiation | Collections, curated assortments, wholesale packages |
| Brand partnerships | Market-entry allies, representation, cross-promotion | Distribution, licensing, franchise, co-branding meetings | Agency representation, licensing support, partnership programs |
| Textiles and materials | Fabric quality, supplier reliability, production flexibility | Material qualification and sourcing review | Fabrics, trims, components, textile development |
| E-commerce and merchandising | Digital sell-through, online assortment, omnichannel execution | Marketplace onboarding, catalog integration, product launch planning | E-commerce tools, product data support, merchandising services |
| Logistics and fulfilment | On-time delivery, returns efficiency, distribution control | Operational problem-solving with supply chain decision-makers | Warehousing, shipping, reverse logistics, inventory services |
| Packaging and presentation | Brand-aligned packaging, retail display, shipment protection | Indirect procurement and merchandising discussions | Retail packaging, labels, bags, presentation materials |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is structurally aligned with commercial buyers, sourcing teams, distributors, and retail decision-makers. |
| Decision-maker availability | High | Fashion trade shows typically attract category buyers, owners, sourcing leads, and channel managers with real purchasing influence. |
| Data collection potential | Medium to High | Strong if official exhibitor, brand, speaker, or matchmaking lists are published; currently limited by unconfirmed 2026 participant detail. |
| Apollo targeting potential | Very High | Retail, apparel, wholesale, sourcing, and e-commerce job functions are typically easy to model in Apollo. |
| Geographic targeting potential | High | Madrid and broader Spain provide a practical, commercially concentrated target zone, with optional Iberian and EU expansion. |
| Best outreach approach | High | Use pre-event meeting requests, trend-led messaging, assortment outcomes, and channel expansion language rather than generic product pitches. |
| Overall lead quality | High | A strong event for B2B attendee list building, prospecting, buyer profiling, and account-based outreach in the fashion trade ecosystem. |
| Best use case | Very High | Best suited to exhibitors, sourcing firms, retail service providers, packaging companies, logistics providers, and e-commerce support vendors. |
| Limitations / risks | Medium | Current-year attendee and exhibitor detail may be limited before official publication; avoid claiming attendance without organizer confirmation. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Apparel & Fashion; Retail; Wholesale; Import & Export; Consumer Goods; Textiles; Luxury Goods & Jewelry; Logistics & Supply Chain; Packaging & Containers; Internet; Information Technology & Services | Maps the main buyer-side and ecosystem-side participants relevant to MOMAD. |
| Departments | Purchasing, Procurement, Operations, Supply Chain, Business Development, Partnerships, Sales, Merchandising, E-commerce | Narrows focus to commercial and operational decision-makers. |
| Seniority | Owner, Partner, Head, Director, VP, CXO, Manager | Captures both independent retail owners and enterprise-scale leaders. |
| Job titles | Buying Director, Buyer, Category Manager, Merchandising Director, Procurement Manager, Strategic Sourcing Manager, Supply Chain Director, Retail Operations Director, Wholesale Director, Partnerships Director, E-commerce Manager, Marketplace Manager, Product Manager | Focuses on actual buyers and commercial influencers. |
| Geography | Spain first; then Portugal; optional expansion to France, Italy, Benelux, and broader EU fashion markets | Aligns with likely attendee origin and market reach. |
| Employee size | 1–10, 11–50, 51–200, 201–500, 501–1000, 1001–5000, 5001+ | Use separate searches for boutiques/SMEs and large retail groups. |
| Keywords | fashion retail, apparel, footwear, accessories, sourcing, wholesale, boutique, department store, private label, omnichannel, marketplace, textile, merchandising | Improves event-specific audience fit. |
| Technologies, if relevant | E-commerce platforms, ERP, retail analytics, marketplace tools, WMS | Best for clients selling software, retail tech, or fulfilment infrastructure. |
| Revenue range, if relevant | Segment by SME retail, mid-market chains, and enterprise retail groups | Supports message personalization and account prioritization. |
| Company type | Private companies, public companies, family-owned retailers, distributors, import-export firms, online retailers | Reflects the mixed fashion commerce landscape likely to engage with MOMAD. |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| MOMAD at IFEMA MADRID | Official event website | Event identity, organizer, venue association, event positioning | High |
| IFEMA MADRID | Official organizer / venue website | Venue, organizer credibility, trade fair infrastructure | High |
| MOMAD Exhibitor Information | Official event subpage | Exhibitor-facing positioning and market orientation when available | High if current page is live |
| MOMAD Visitor Information | Official event subpage | Visitor profile and audience orientation when available | High if current page is live |
| User-supplied event details | Provided event brief | City, region, country, venue, and 2026 event dates used in this report | Medium to High |
| Company websites listed in the sample buyer table | Corporate websites | Organization existence and buyer-side market relevance only | High for company verification; not proof of event attendance |
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