Midwest AG Expo
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About this event
Midwest Ag Expo (Premiere Farm Show) — Global Attendee & Buyer Research Description
Event: Midwest Ag Expo (Premiere Farm Show)
Official dates: Wednesday, January 20 (8:30am – 4:00pm) & Thursday, January 21 (8:30am – 3:00pm)
Venue: Gordyville USA Arena
City/Region: Gifford, Illinois (IL)
Country: United States
Organizer: North American Equipment Dealers Association (NAEDA)
Midwest Ag Expo is positioned as a leading winter agricultural trade show that brings together farmers, ag professionals, equipment dealers, service providers, and agricultural industry leaders. The expo is designed around an exhibition floor featuring farm equipment, tractors, planting and harvesting technology, seed products, crop protection solutions, livestock services, and precision agriculture tools. It also functions as a practical, seasonal “planning ahead” event—helping growers research equipment and farm management solutions before the upcoming growing season.
1) Who attends (buyers / attendees)
Midwest Ag Expo attracts a mixed audience: hands-on agricultural operators (farmers) and a business ecosystem around them (equipment dealers, suppliers, service providers, and industry professionals). Because the event includes a large expo with hundreds of exhibitors, attendee value typically concentrates in three layers:
A. Primary attendee groups (farm decision-makers and farm operators)
- Farm owners and operators planning purchases and upgrades ahead of the next season.
- Crop and livestock producers researching solutions across seed, crop protection, and livestock services.
- Farm managers and operational decision-makers focused on efficiency, reliability, and ROI.
- Independent agribusiness stakeholders (e.g., local contractors, service-focused operators) who evaluate equipment and tools they use or resell.
B. Buyer-layer groups (the most “commercial” decision-makers present)
- Equipment dealers and dealer representatives (often the most aligned with exhibitor-driven lead capture).
- Field service and maintenance providers (parts, repairs, uptime solutions, seasonal readiness).
- Agronomy and crop input specialists (seed advisory, application planning, crop protection programs).
- Precision agriculture solution vendors supporting guidance systems, monitoring, mapping, and data-driven farm operations.
C. Influencers / support ecosystem
- Agricultural industry leaders and partners participating to strengthen regional relationships.
- Community and regional ag professionals who connect producers with suppliers and services.
Buyer takeaway: Midwest Ag Expo is not purely “corporate procurement.” It is a farm-and-dealer ecosystem expo where buyer intent can be high, especially for seasonal equipment, service readiness, seed/crop planning, and precision tools.
2) Where the show is happening + attendee geographic origin
Show location: Gordyville USA Arena, Gifford, Illinois, USA.
The event is described as a “popular Midwest farm event” that brings together attendees from across Illinois and surrounding states each year. In practice, that usually means a strong Midwest regional draw, with additional spillover from neighboring agricultural corridors.
Likely attendee geographic origin (best targeting lens)
- Primary: Illinois (strongest local density).
- Secondary: Surrounding Midwest states where producers commonly travel to centralized regional shows (Midwest routing patterns typically pull audiences within a multi-state driving radius).
- Seasonal travel behavior: Winter shows often attract people planning for spring operations—buyers travel to compare options, talk to dealers, and schedule purchases and services.
Geographic targeting recommendation for lists: Focus on Illinois-first, then expand to surrounding Midwest states where agriculture is similar in crop/livestock mix and equipment needs.
3) Audience reach (Local / National / Global)
Midwest Ag Expo is primarily a regional Midwest event with a strong local-to-multi-state audience. The official description highlights a draw from Illinois and surrounding states.
- Local: Yes (Gifford/central Illinois region and nearby counties)
- Regional / Multi-state: Yes (surrounding states)
- National: Possible via certain exhibitor categories and industry professionals, but the attendee base is most reliably characterized as regional
- Global: Unlikely as a core attendance driver (agriculture shows of this format are typically regional, though some vendors may have broader reach through brand recognition)
Buyer takeaway: This is a strong event for mid-market and regional ag supply chains—equipment dealers, local distributors, seed/crop input providers, and service organizations that want actionable regional leads.
4) Sample buyer company names (buyers only) + websites
Below are sample buyer-style accounts representing the kinds of exhibitors and commercial decision-makers that typically align with Midwest Ag Expo’s product themes (equipment, tractors, planting/harvesting tech, seed, crop protection, livestock services, precision agriculture).
Note: These are examples of buyer categories and recognizable industry accounts. The best “right buyers” depend on what your client sells (equipment type, inputs, service, precision tech, etc.)—and on whether you want to target dealers/distributors, brands/manufacturers, or service providers as the primary buyer layer.
5) Job profiles, industries & event type
Event type
Agricultural trade show / farm show with a winter planning focus. Core categories include equipment and machinery, crop inputs, livestock services, and precision agriculture.
Best job profiles to target
- General Manager / Operations Manager (dealer operations, service operations readiness, sales planning).
- Sales Manager / Territory Sales Manager (equipment, attachments, precision solutions, parts).
- Equipment Dealer Principal / Owner (high authority; decisions on inventory and vendor partnerships).
- Service Manager (maintenance, parts supply, seasonal service scheduling).
- Parts Manager (availability planning for spring rush).
- Precision Agriculture / Product Specialist (guidance, monitoring, mapping, telematics).
- Agronomy Manager / Crop Consultant / Field Agronomist (seed and crop protection programs).
- Seed Sales / Category Manager (hybrid selection, seed program planning).
- Crop Protection Sales / Business Development (fungicides, herbicides, integrated crop protection).
- Livestock Services Manager (if your client supports livestock-related products/services).
Industries most connected to the show
- Farming & Agriculture (producer side)
- Agricultural equipment & machinery
- Precision agriculture & farm technology
- Seed products
- Crop protection / agronomy inputs
- Livestock services
- Dealers, distributors & service providers
6) Estimated attendance (expected total footfall)
The official description notes the event “attracts thousands of visitors” annually and highlights:
- 185+ exhibitors
- Large indoor venue with convenient parking and free admission
- Winter gathering for the agricultural community
Estimated total footfall: Thousands of attendees (exact published attendance number is not provided in the supplied official text). For planning and buyer-list qualification, we recommend treating this as a high-traffic regional show where lead volume can be strong, but buyer conversion depends heavily on targeted booth categories and attendee profiling.
7) Key focus areas & buyer engagement
Key focus areas (what attendees come to evaluate)
- Farm equipment and tractors for the upcoming season (upgrades, replacements, attachments).
- Planting and harvesting technology including automation and performance improvements.
- Seed products and program planning.
- Crop protection solutions and agronomic planning.
- Precision agriculture tools (data, monitoring, guidance systems, efficiency gains).
- Livestock services (where applicable to the exhibitor mix).
- Dealer/service readiness—getting guidance on maintenance schedules, service capacity, parts availability, and seasonal support.
How buyers engage (practical behavior)
- Comparison shopping: Attendees compare multiple brands and dealer options across categories.
- Season planning: Conversations frequently center on what to purchase or service before spring operations.
- Hands-on evaluation: Exhibitors often enable feature demonstrations (precision tech walkthroughs, equipment discussions, agronomy solution consultations).
- Dealer relationships: Many decisions are influenced by service proximity, responsiveness, and parts availability.
Engagement pitch positioning (recommended): We should position messaging around “winter readiness” and “spring readiness outcomes,” such as improving farm efficiency, reducing downtime, and optimizing crop performance through better equipment/input decisions.
8) Client-product fit & buyer recommendation (we need your client website)
We can refine the “best buyers” shortlist after reviewing your client product and their website. Please share the client website URL (the official product/service page is best). Once we review it, we will map the product to the most relevant buyer layers and categories at Midwest Ag Expo.
How we will determine the best buyer segments (based on your product)
- If your client sells farm equipment / attachments, we prioritize equipment dealers, sales managers, and service/parts managers.
- If your client sells seed / agronomy / crop inputs, we prioritize crop consultants, agronomy managers, and category/product managers for seeds and crop protection.
- If your client sells precision agriculture technology, we prioritize precision product specialists and technology/business development leaders who sell/implement farm tech solutions.
- If your client sells livestock services or support, we prioritize livestock services managers and related ag service leadership.
Important: To provide the most accurate “best buyers” list, we need your client’s website so we can select buyer profiles that match their buying triggers and procurement pathways.
9) Industry suggestions (mapped from the provided industry list)
Using the industry taxonomy you provided, the most relevant industry filters for Midwest Ag Expo typically include:
- Agriculture
- Farming
- Machinery
- Mechanical or Industrial Engineering
- Electrical/Electronic Manufacturing (when precision components/automation are involved)
- Industrial Automation (when applicable to guidance/automation tech)
- Logistics & Supply Chain (for parts distribution, ag supply networks)
- Renewables & Environment (only if your client is involved with farm sustainability offerings)
- Professional Training & Coaching (if your client provides precision/ag training programs)
Recommended approach: Start with Agriculture and Machinery, then add tech-related filters (precision/automation) if your client’s offering is technology-forward.
Sample buyer account table (15–20 examples)
Below is a sample outreach table formatted for lead research and prioritization. These are buyer-style target examples aligned to the expo’s themes. After we receive your client website, we will re-rank and narrow to the best-fit buyer subset.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | John Deere | https://www.deere.com | Dealer Relationship Manager / Equipment Sales Manager / Product Marketing Manager | Core farm equipment and tractors; strong alignment with equipment evaluation and dealer partnerships. |
| 2 | Case IH | https://www.caseih.com | Precision Ag Sales Manager / Product Manager / Dealer Development Lead | Planting/harvesting tech and precision agriculture offerings fit directly with expo focus categories. |
| 3 | New Holland Agriculture | https://www.newholland.com | Regional Sales Manager / Dealer Development Manager / Product Marketing Manager | Tractors and farm implements—high relevance to pre-season upgrade planning. |
| 4 | AGCO (Massey Ferguson & others) | https://www.agcocorp.com | Product Specialist / Regional Dealer Sales Lead / Precision Solutions Manager | Machinery portfolio and solutions that match equipment and precision agriculture themes. |
| 5 | CNH Industrial | https://www.cnhindustrial.com | Commercial Partnerships Manager / Dealer Development Director | Broad ag machinery ecosystem; likely to support dealer sales strategies and solution rollouts. |
| 6 | Raven Industries | https://www.ravenind.com | Precision Agriculture Sales Manager / Business Development Lead | Precision agriculture tools align directly with “precision agriculture tools” and tech evaluation behavior. |
| 7 | Trimble Agriculture | https://www.trimble.com/agriculture | Precision Ag Solutions Manager / Regional Sales Lead | Guidance, monitoring, and farm tech used in precision agriculture programs. |
| 8 | AGCO Parts / Parts distribution leaders | https://www.agcoparts.com | Parts Sales Manager / Distribution Manager | Parts readiness is a major seasonal need; high relevance during winter planning. |
| 9 | Monsanto (Bayer Crop Science legacy brands) | https://www.bayer.com | Crop Strategy Manager / Seed Product Manager / Agronomy Business Lead | Seed category and agronomic influence align with seed and crop planning needs. |
| 10 | Syngenta Crop Protection | https://www.syngenta.com | Regional Crop Protection Sales Manager / Key Account Manager | Crop protection solutions align directly with attendee interests and exhibit themes. |
| 11 | BASF Agricultural Solutions | https://www.agriculture.basf.com | Ag Solutions Regional Lead / Crop Management Manager | Crop inputs and agronomic programs support crop protection and seasonal decision-making. |
| 12 | Dow AgroSciences (Corteva legacy) | https://www.corteva.com | Regional Agronomy Manager / Seed & Crop Protection Business Lead | Strong seed and crop protection alignment with expo categories. |
| 13 | Corteva Agriscience | https://www.corteva.com | Seed Sales Manager / Agronomy Programs Manager | Seed and agronomy portfolio maps closely to the expo’s “seed products” and “crop protection solutions.” |
| 14 | Deere & Company dealer networks (use dealer-level targets) | https://www.deere.com/en/services-and-support/dealer-locator | Owner / General Manager / Sales Manager | Dealer-level leadership typically has immediate influence on purchases, inventory, and seasonal equipment priorities. |
| 15 | Local/Regional Equipment Dealers (NAFTA/independent dealer accounts) | Varies by dealer (use “dealer locator” outputs) | Service Manager / Parts Manager / Territory Sales Manager | These organizations are the most active “buying” layer at farm shows; they convert expo conversations into seasonal plans. |
| 16 | Rural livestock services providers (regional) | Varies by provider | Livestock Services Manager / Farm Services Business Owner | Because the expo includes “livestock services,” service providers can be relevant depending on your client offer. |
| 17 | Precision ag implement integrators (regional) | Varies by integrator | Implementation Lead / Automation Solutions Manager | Often responsible for deploying guidance/monitoring setups on existing equipment ahead of the season. |
| 18 | Maintenance & farm service networks (regional) | Varies by network | Service Operations Director / Fleet Maintenance Manager | Winter readiness and downtime reduction are key purchasing drivers for service networks. |
| 19 | Seed distributors / regional seed dealers | Varies by distributor | Seed Category Manager / Agronomy Sales Lead | Seed distributors align with seed program planning and local distribution relationships. |
| 20 | Crop protection distributors | Varies by distributor | Crop Protection Sales Manager / Key Account Lead | Crop protection buying and ordering cycles are strongly influenced by seasonal planning and recommendations. |
Best “send first” buyer shortlist (example ranking): John Deere, Case IH, New Holland, AGCO, Trimble Agriculture, Raven Industries, BASF Agricultural Solutions, Syngenta Crop Protection, Corteva Agriscience, and key precision ag and dealer-level targets in Illinois and surrounding states.
Next step we need from you
Please share the client website URL. After we review it, we will return:
- The best-fit buyer categories specifically for your product
- A refined “top 10–25” buyer list aligned to the expo’s themes
- The most relevant job titles and seniority levels for outreach
- Recommended industries to filter for lead research using your industry taxonomy
If you already know whether your client sells primarily equipment, seed/crop inputs, precision technology, or services, let us know—this will speed up buyer alignment.
Data sheet
| Event Name | Midwest AG Expo |
| Event Date | 20–21 January 2027 |
| Event Status | Upcoming |
| Venue | Gordyville USA Arena |
| City | Gifford |
| State / Region | Illinois |
| Country | United States |
| Organizer | Not publicly confirmed in the information provided; requires official event verification. |
| Official Event Website | Not publicly confirmed from the information available for this report. |
| Event Type | Agricultural trade show / expo |
| Primary Category | Agriculture & Forestry |
| Secondary Applicable Categories | Industrial Engineering; Logistics & Transportation; Power & Energy; Packing & Packaging |
| Audience Reach | Regional, with likely Midwest and multi-state draw |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low to Medium. Event name, location, and dates are provided; current-year official attendance and participation figures were not publicly confirmed in the supplied details. |
| Main Purpose of Event | To connect farmers, agribusiness operators, equipment suppliers, service providers, and farm decision-makers around equipment, inputs, operations, and rural business solutions. |
Midwest AG Expo is positioned as a farm and agribusiness trade event serving the Midwest agricultural market. Based on the event title and venue context, it is most likely focused on practical buying and sourcing conversations for agricultural equipment, inputs, farm operations, and related service providers. The venue in Gifford, Illinois suggests accessibility for farmers, dealers, distributors, and rural business stakeholders from central Illinois and neighboring states.
For suppliers, the event is relevant because agricultural buyers often attend with near-term purchase intent for machinery, maintenance services, logistics support, crop and livestock inputs, storage, and operational technology. It is also a useful event for lead generation in the farm supply chain because attendees typically include owners, managers, procurement influencers, and commercial partners who can act quickly on vendor relationships.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Farm owners and operators | Family farms, row-crop farms, livestock operations | Final decision-maker for major purchases | High-value prospects for equipment, inputs, and services |
| Farm managers | Commercial farms, multi-site farm groups | Operational buyer and evaluator | Influences equipment, agronomy, and technology adoption |
| Procurement and sourcing teams | Agribusinesses, cooperatives, food producers | Vendor selection, contract negotiation | Critical for supplies, packaging, logistics, and service contracts |
| Equipment dealers and distributors | Agricultural machinery dealers, parts distributors | Channel buyer and reseller influencer | Important for OEMs, parts suppliers, and aftermarket vendors |
| Cooperative leaders | Farm co-ops, grain co-ops, ag service co-ops | Purchasing and partnership authority | Relevant for bulk supply, service agreements, and field support |
| Agronomy and crop advisors | Seed, fertilizer, chemical, and crop consulting firms | Influencer on product choice | Strong fit for input vendors and farm analytics solutions |
| Supply chain and logistics leaders | Grain handlers, ag shippers, storage operators | Operational decision-maker | Relevant for transport, warehousing, and cold chain / bulk handling |
| Operations and facility leaders | Grain facilities, feed mills, livestock facilities | Facility spending and maintenance influence | Good target for equipment, safety, power, and maintenance services |
| Government / extension / association stakeholders | County extension offices, ag associations, state agriculture contacts | Influence, education, grant and program support | Useful for outreach, sponsorships, and public-sector networking |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Gifford, IL host area | Local farms, ag suppliers, regional service providers | Medium | Immediate drive-in market for same-day and repeat visits |
| Central Illinois | Farm operators, dealers, cooperatives, agronomists | High | Likely core attendance corridor |
| Illinois statewide | Commercial ag buyers, input suppliers, equipment sellers | High | Illinois is a major U.S. agricultural state with broad farm and agribusiness demand |
| Neighboring Midwest states | Indiana, Iowa, Missouri, Wisconsin, Kentucky, Michigan | Medium to High | Trade show buyers often travel across state lines for farm-focused sourcing |
| National reach | Specialty vendors, manufacturers, associations, channel partners | Low to Medium | Possible for exhibitors and speakers, less likely for core farm buyer traffic |
| International reach | Limited, mainly suppliers or agribusiness partners | Low | Not assumed unless official international exhibitor or delegation data is published |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | The event is most likely centered on the Illinois and Midwest farm market rather than a national-only audience. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Cargill | Agribusiness / buyer-side operator | Large agricultural supply chain buyer and operator with procurement and logistics needs. | cargill.com | Procurement Manager, Supply Chain Director, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Archer Daniels Midland (ADM) | Agribusiness / processing | Major agriculture processor with sourcing, plant operations, and transportation requirements. | adm.com | Director of Procurement, Operations Director, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Bunge | Agricultural commodities / processing | Commodity sourcing, grain handling, and logistics alignment with ag trade events. | bunge.com | Procurement Director, Supply Chain Manager, Operations Leader | Strong Market Fit, Attendance Not Confirmed |
| John Deere | Equipment OEM | Core farm machinery brand relevant to buyer interest in tractors, harvest equipment, and precision ag. | deere.com | Dealer Development Manager, Product Manager, Sales Director | Strong Market Fit, Attendance Not Confirmed |
| CNH Industrial | Equipment OEM | Agricultural equipment supplier relevant to dealerships, farm buyers, and aftermarket services. | cnh.com | Business Development Director, Product Marketing Manager, Regional Sales Manager | Strong Market Fit, Attendance Not Confirmed |
| CHS Inc. | Cooperative / agribusiness | Co-op model aligns with sourcing, grain, fuel, inputs, and farm supply buyers. | chsinc.com | Purchasing Manager, Category Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Land O’Lakes | Dairy / agribusiness cooperative | Large ag cooperative with procurement, operations, and farm supply purchasing needs. | landolakesinc.com | Director of Procurement, Supply Chain Director, Business Unit Leader | Strong Market Fit, Attendance Not Confirmed |
| Nutrien Ag Solutions | Ag input supplier | Crop input, agronomy, and retail ag services business with local buyer overlap. | nutrienagsolutions.com | Territory Manager, Retail Operations Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Farm Credit Illinois | Agricultural finance | Financing organization serving farm operators and agribusiness buyers. | farmcreditil.com | Relationship Manager, Ag Loan Officer, Business Development Director | Strong Market Fit, Attendance Not Confirmed |
| Illinois Farm Bureau | Association / agriculture advocacy | Key state-level agricultural stakeholder with member and policy relevance. | ilfb.org | Program Manager, Government Relations, Association Leader | Strong Market Fit, Attendance Not Confirmed |
| GROWMARK | Agricultural supply cooperative | Regional ag supply and energy network with strong fit for buyer profiling. | growmark.com | Procurement Manager, Operations Director, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| POET | Biofuels / agriculture processing | Agricultural commodity buyer with logistics, energy, and plant operations needs. | poet.com | Supply Chain Director, Plant Manager, Procurement Director | Strong Market Fit, Attendance Not Confirmed |
| Wilbur-Ellis | Agribusiness / distribution | Distributor-side buyer and supplier with crop input and logistics relevance. | wilburellis.com | Distribution Manager, Procurement Director, Regional Sales Leader | Strong Market Fit, Attendance Not Confirmed |
| Illinois Department of Agriculture | Government / agriculture regulation | Public-sector agriculture stakeholder relevant to policy, programs, and outreach. | agr.illinois.gov | Program Manager, Government Relations, Agency Director | Confirmed Government / Procurement Organization |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | C-Level | Owns sourcing strategy and vendor governance. |
| 2 | Director of Procurement | Procurement | Director | Manages purchasing strategy and supplier selection. |
| 3 | Strategic Sourcing Manager | Sourcing | Manager | Evaluates suppliers and negotiates contracts. |
| 4 | Supply Chain Director | Supply Chain | Director | Influences logistics, inventory, and supplier continuity. |
| 5 | Operations Director | Operations | Director | Responsible for farm, plant, or facility operations spend. |
| 6 | Category Manager | Procurement / Merchandising | Manager | Directly handles product and vendor categories. |
| 7 | Farm Manager | Agriculture Operations | Manager | Influences equipment and input buying decisions. |
| 8 | Dealer Principal / General Manager | Dealership | Owner / GM | Controls dealership purchasing and vendor relationships. |
| 9 | Product Manager | Product / Marketing | Manager | Relevant for launch, positioning, and customer feedback. |
| 10 | Business Development Director | Sales / Partnerships | Director | Builds channel and partnership opportunities at the show. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Farming | Core end-user buyer base for ag products and services. | Farm operators, managers, procurement influencers |
| 2 | Agriculture | Broad ag ecosystem including inputs, services, and dealers. | Agribusiness buyers and channel partners |
| 3 | Food & Beverages | Downstream buyers connected to farm production. | Processors, ingredient buyers, logistics teams |
| 4 | Wholesale | Distribution and resale of agricultural goods and supplies. | Distributors and channel sellers |
| 5 | Import & Export | Relevant for commodities, inputs, and trade flows. | Commodity traders and supply chain buyers |
| 6 | Logistics & Supply Chain | Critical for farm-to-market movement and storage. | Freight, warehousing, and transport decision-makers |
| 7 | Machinery | Farm equipment and parts ecosystem. | OEMs, dealers, aftermarket suppliers |
| 8 | Industrial Automation | Precision ag, controls, and process efficiency overlap. | Technology vendors and automation suppliers |
| 9 | Environmental Services | Nutrient management, compliance, waste handling. | Sustainability and compliance buyers |
| 10 | Construction | Farm structures, storage, and facilities spending. | Facility and infrastructure buyers |
| 11 | Renewables & Environment | Energy efficiency, soil, water, and sustainability solutions. | Alternative energy and environmental buyers |
| 12 | Utilities | Power, water, and infrastructure services touching farms. | Utility partnerships and energy programs |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | No official attendance figure provided in the supplied details | Use organizer release or registration data for validation |
| Exhibitor count | Not publicly confirmed | Unconfirmed | No official exhibitor directory provided | Important to verify on event website or prospectus |
| Buyer count | Not publicly confirmed | Unconfirmed | No buyer program or hosted-buyer data available | Likely mixed trade audience rather than formal hosted buyer program |
| Speaker count | Not publicly confirmed | Unconfirmed | No official agenda available in the supplied details | Could indicate more sales-oriented than conference-heavy format |
| Historical attendance | Not publicly confirmed | Unavailable | No prior-year official attendance data supplied | Attendance figure not publicly confirmed by the organizer. |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Equipment | Tractors, harvest equipment, attachments, parts | Demo, quote request, dealer meeting | OEMs, dealers, parts suppliers |
| Inputs | Seed, fertilizer, crop protection, feed | Product comparison and program pricing | Input manufacturers and distributors |
| Logistics | Transport, storage, bulk handling | Operational cost reduction and service contracts | Freight, warehousing, and handling providers |
| Precision agriculture | Data, sensors, mapping, yield optimization | Tech demos and ROI discussions | AgTech, software, and hardware vendors |
| Energy | Fuel, renewables, power reliability | Utility partnerships and efficiency review | Energy suppliers, solar, generators |
| Facilities | Storage buildings, maintenance, safety | Facility walk-through and maintenance planning | Construction, maintenance, and safety providers |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Likely strong concentration of farm, co-op, dealer, and agribusiness buyers. |
| Decision-maker availability | Medium to High | Farm owners and managers are likely present; seniority mix may vary. |
| Data collection potential | Medium | Potential depends on official registration or exhibitor directory availability. |
| Apollo targeting potential | High | Strong industry and title alignment across agriculture, machinery, logistics, and procurement. |
| Geographic targeting potential | High | Easy to focus on Illinois and surrounding Midwest farm corridors. |
| Best outreach approach | Multi-touch pre-show email, LinkedIn, and direct sales follow-up | Use practical ROI-based messaging around equipment, inputs, and operations. |
| Overall lead quality | High | Strong fit for agricultural B2B demand generation and attendee list building. |
| Best use case | Prospecting and regional account targeting | Useful for supplier outreach, dealership leads, and farm decision-maker campaigns. |
| Limitations / risks | Moderate | No official current-year attendee or exhibitor list was verified in the supplied event details. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Farming; Agriculture; Food & Beverages; Wholesale; Logistics & Supply Chain; Machinery; Industrial Automation; Environmental Services; Construction; Renewables & Environment | Match the core buyer ecosystem around agriculture and farm operations. |
| Departments | Procurement; Operations; Supply Chain; Sales; Partnerships; Product; Business Development | Target buying influencers and commercial relationship owners. |
| Seniority | Owner; Partner; CXO; VP; Director; Manager | Focus on decision-makers and operational buyers. |
| Job titles | Chief Procurement Officer; Procurement Director; Sourcing Manager; Supply Chain Director; Operations Director; Farm Manager; Category Manager; Dealer Principal; Business Development Director | Align outreach to the most commercially relevant roles. |
| Geography | Illinois; Indiana; Iowa; Missouri; Wisconsin; Michigan; Kentucky | Capture the likely regional drive-in audience. |
| Employee size | 1–10; 11–50; 51–200; 201–500; 501–1,000; 1,000+ | Cover family farms through large agribusiness buyers. |
| Keywords | agriculture, farm, grain, livestock, seed, fertilizer, equipment, co-op, dealer, logistics, procurement, sourcing, precision ag, agronomy | Improve relevance in Apollo searches and lead lists. |
| Company type | Private; Cooperative; Public; Government | Include buyer organizations across commercial and public sectors. |
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Gordyville USA Arena | Venue website | Venue identity and location context for Gifford, Illinois | High |
| Illinois Department of Agriculture | Government agency website | State agriculture stakeholder context and public-sector relevance | High |
| Midwest AG Expo event details provided by user | User-supplied event brief | Event title, city, state, venue, and dates used for report framing | Medium |
| Official event website / organizer page | Primary source not available in supplied details | Could not be fully verified for current-year agenda, exhibitors, speakers, or attendance | Low |
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Tell us your work email and our AI instantly builds a buyer list matched to Midwest AG Expo — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.