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METSTRADE - Leisure Marine Industry Exhibition
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About this event
METSTRADE – Leisure Marine Industry Exhibition
METSTRADE is positioned as the world’s leading platform for professionals in the leisure marine equipment industry, bringing together buyers, innovators, and industry decision-makers to connect, collaborate, and drive business. The event is designed as a global meeting place for the leisure marine ecosystem, with a strong emphasis on innovation, market developments, and in-person networking.
When and where
- Dates: 17–19 November 2026
- Venue: RAI Amsterdam
- City/Country: Amsterdam, Netherlands
What the event is built around
METSTRADE frames the show as an influential industry gathering focused on the future of marine innovation. It highlights that the leisure marine industry is undergoing unprecedented change, and the event is structured to help professionals “navigate this change” by providing targeted specialist content and a business-focused environment for companies across the marine value chain.
Industry ecosystem and who it serves
METSTRADE brings together professionals involved in leisure marine, including the segments surrounding boatbuilding and marine technology. The event’s positioning emphasizes that it is not only a product showcase, but also a place where the market can come together around practical industry evolution—such as innovation trends and emerging technology directions that affect equipment buyers, builders, and operators across the leisure marine sector.
Specialist zones and on-floor content areas
The show includes a set of specialist zones and thematic areas intended to make it easier for visitors to find relevant innovation topics and industry segments. Named specialist zones include:
- Marina & Yard
- Superyacht
- Construction Materials
- Foiling Technology
- Startups
- Country Pavilions
Conferences, forums, and conference-style engagement
Beyond exhibition and networking, METSTRADE features a structured content programme and dedicated knowledge activities. The event highlights named conference and forum formats, including:
- DAME Design Awards
- The Superyacht Forum
- IBEX
Core business themes highlighted by the event
METSTRADE stresses innovation and market intelligence, supported by ongoing industry content and year-round knowledge initiatives. On the show floor and within programme sessions, the event concentrates visitor attention on topics shaping leisure marine equipment and technology—such as emerging technologies, design and engineering developments, and market evolution. The website also positions METSTRADE content as a way to stay informed across the year, supported by collaborations with influential leaders in the sector.
Event purpose and value for visitors
The overall goal of METSTRADE is to create a global business platform where professionals can:
- Connect with peers and partners across the leisure marine equipment ecosystem
- Collaborate with industry stakeholders on innovation and market opportunities
- Engage with knowledge events and specialist zones focused on current and future industry direction
- Drive commerce through on-site networking and business-relevant interactions
Quick summary
METSTRADE (17–19 November 2026), RAI Amsterdam (Netherlands) is a global exhibition and knowledge platform for leisure marine professionals, built around specialist zones, innovation content, and industry forums designed to support business connections and market decision-making across the leisure marine equipment industry.
Data sheet
METSTRADE - Leisure Marine Industry Exhibition – Event Attendee & Buyer Profile Analysis
Event Date: 17–19 November 2026 |
Location: RAI Amsterdam, Amsterdam, Netherlands |
Event Status: Upcoming |
Research Date: 2 July 2026
Event Overview
| Event Name | METSTRADE - Leisure Marine Industry Exhibition |
| Event Date | 17–19 November 2026 |
| Event Status | Upcoming |
| Venue | RAI Amsterdam |
| City | Amsterdam |
| State / Region | North Holland |
| Country | Netherlands |
| Organizer | RAI Amsterdam / METSTRADE event team (official event organizer and venue operator as presented on the event website) |
| Official Event Website | metstrade.com |
| Event Type | International B2B trade exhibition and conference for leisure marine equipment, boatbuilding, marine technology, and superyacht supply chains |
| Primary Category | Industrial Engineering |
| Secondary Applicable Categories | Logistics & Transportation; Packing & Packaging; Auto & Automotive; IT & Technology; Business Services |
| Audience Reach | Global |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium for audience scope; low for attendance count due to no current public figure |
| Main Purpose of Event | To connect global leisure marine professionals, showcase marine equipment and innovations, support sourcing and partnerships, and advance business development across the boatbuilding and marine technology ecosystem |
About the Event
METSTRADE is a leading global trade exhibition focused on the leisure marine equipment industry. The event brings together manufacturers, suppliers, distributors, boatbuilders, superyacht professionals, marina stakeholders, and marine technology innovators for three days of networking, product discovery, and commercial engagement at RAI Amsterdam.
The show matters because it sits at the center of the marine supply chain, where procurement, engineering, design, and operations teams evaluate new products and sourcing opportunities. Its market position is especially strong for companies selling marine equipment, materials, electronics, fittings, propulsion, interiors, and specialized services into the recreational boating and superyacht sectors.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Boatbuilders and OEMs | Recreational boat manufacturers, yacht builders, production boat brands | Core decision-makers for components, systems, materials, and vendor selection | Very high; direct sourcing and specification opportunities |
| Superyacht builders and refit yards | Superyacht shipyards, refit specialists, custom yacht integrators | High-value project buyers, specifiers, and technical approvers | Very high; premium equipment and custom solutions |
| Marine equipment distributors | Regional and global distributors, wholesalers, channel partners | Buying and resale decisions across brand portfolios | High; channel expansion and product placement |
| Marine retailers and chandlers | Retail marine stores, e-commerce marine sellers, chandlery chains | Category managers, buyers, merchandising leaders | High; inventory and brand sourcing relevance |
| Marina and harbor operators | Marinas, yacht harbors, waterfront operators | Facility, docking, infrastructure, and service procurement | High; equipment, systems, and service packages |
| Propulsion and systems integrators | Engine brands, propulsion specialists, electrical and systems houses | Technical buyers and specifiers | High; OEM and retrofit partnerships |
| Procurement and sourcing teams | Central procurement, supply chain, strategic sourcing groups | Vendor qualification, cost control, sourcing strategy | Very high; supplier discovery and RFQ generation |
| Design, engineering, and product teams | Marine designers, naval architects, product managers, engineering leads | Specification and innovation influence | High; new product adoption and design-in opportunities |
| Charter operators and fleet managers | Charter fleets, yacht rental companies, marine operators | Fleet renewal, maintenance, service procurement | Medium to high; depending on supplier category |
| Industry consultants and media | Marine consultants, trade media, analysts, associations | Influence, market intelligence, and visibility | Medium; useful for reputation and ecosystem access |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Amsterdam / Host City | Local venue staff, Dutch marine firms, nearby buyers and suppliers | Medium | Convenient for day-trip attendance and meetings |
| Netherlands / Host Region | Dutch boatbuilders, marine services, ports, marinas, distributors | High | Strong marine and logistics ecosystem in-country |
| Benelux and Northern Europe | Belgium, Luxembourg, Germany, Denmark, Sweden, Norway, UK marine firms | High | Strong regional marine trade connectivity and short-haul travel |
| Southern Europe | Italy, France, Spain, Monaco, Malta, Greece | High | Major yacht-building and charter markets |
| North America | US and Canadian marine OEMs, brands, distributors, and retailers | Medium to high | Global reach supports transatlantic sourcing and partnerships |
| Middle East and APAC | Superyacht, marina, and marine equipment stakeholders | Medium | Relevant for premium yacht and marina infrastructure categories |
| Global Marine Network | International buyers, specifiers, and brand partners from 140+ countries | Very High | Official site states participation from professionals from over 140 countries |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The official event website positions METSTRADE as a global meeting place and states that it connects professionals from over 140 countries. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Brunswick Corporation | Boat OEM / marine systems buyer | Major marine manufacturer with continuous sourcing needs across propulsion, electronics, interiors, and equipment | brunswick.com | VP Procurement, Strategic Sourcing Manager, Category Manager, Engineering Director | Strong Market Fit, Attendance Not Confirmed |
| Ferretti Group | Yacht builder / superyacht buyer | High-value yacht platform with strong need for premium marine equipment and refit-ready suppliers | ferrettigroup.com | Procurement Director, Supply Chain Manager, Technical Director, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Princess Yachts | Luxury yacht builder | Likely buyer of marine systems, interiors, components, and specialized materials | princessyachts.com | Head of Procurement, Design Manager, Operations Director, Supplier Quality Manager | Strong Market Fit, Attendance Not Confirmed |
| Sunseeker | Motor yacht OEM | Premium boatbuilder with ongoing needs in fit-out, equipment, and innovation-led sourcing | sunseeker.com | Procurement Manager, Manufacturing Director, Engineering Director, Category Buyer | Strong Market Fit, Attendance Not Confirmed |
| Azimut Benetti Group | Yacht builder / luxury marine OEM | High-end yacht production requires global sourcing and technical supplier relationships | azimutbenetti.com | Procurement Director, Supply Chain Director, Product Development Manager, Technical Purchasing | Strong Market Fit, Attendance Not Confirmed |
| Damen Yachting | Superyacht builder / refit yard | Relevant for engineered systems, shipyard equipment, and custom marine solutions | damenyachting.com | Operations Director, Purchasing Manager, Project Manager, Technical Superintendent | Strong Market Fit, Attendance Not Confirmed |
| MarineMax | Retailer / dealer network | Large marine retailer with buying influence in parts, accessories, and premium boat brands | marinemax.com | Merchandising Director, Category Manager, Inventory Manager, Purchasing Director | Strong Market Fit, Attendance Not Confirmed |
| OneWater Marine | Dealer / retail group | Dealer group with category buying, inventory, and supplier relationship needs | onewatermarine.com | VP Inventory, Category Manager, Purchasing Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| West Marine | Marine retailer / chandlery | Major retail buyer for marine accessories, electronics, safety, and maintenance categories | westmarine.com | Merchandising Director, Senior Buyer, Category Manager, Supply Chain Manager | Strong Market Fit, Attendance Not Confirmed |
| Safe Harbor Marinas | Marina operator | Large marina network with procurement needs for docks, utilities, security, and facility systems | safeharbormarinas.com | Facilities Director, Procurement Manager, Operations Director, Asset Manager | Strong Market Fit, Attendance Not Confirmed |
| IGY Marinas | Premium marina / harbor operator | Relevant for marina infrastructure, guest services, and operational procurement | igymarinas.com | General Manager, Procurement Lead, Operations Director, Marina Manager | Strong Market Fit, Attendance Not Confirmed |
| Cummins Marine | Marine propulsion and power systems buyer/supplier | Key ecosystem company for engines, power, and integrated marine systems | cummins.com | Procurement Manager, Product Manager, Engineering Director, Channel Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Dometic | Marine equipment brand / OEM supplier | Supplier and potential buyer across marine comfort, refrigeration, and onboard systems | dometic.com | Category Manager, Procurement Director, Product Director, Business Development Manager | Strong Market Fit, Attendance Not Confirmed |
| Vetus | Marine systems manufacturer | Relevant for engine room systems, onboard equipment, and OEM partnerships | vetus.com | Purchasing Manager, Product Manager, Sales Director, OEM Account Manager | Strong Market Fit, Attendance Not Confirmed |
| Raymarine | Marine electronics buyer/supplier | Key brand for navigation and electronics sourcing across OEM and aftermarket channels | raymarine.com | Procurement Manager, Channel Manager, Product Manager, OEM Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Yanmar Marine | Marine engine manufacturer | Relevant for propulsion, maintenance, OEM channel, and technology sourcing | yanmar.com/marine | Business Development Director, Product Manager, Procurement Lead, Technical Sales Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Head of Procurement | Procurement | C-Level / VP | Owns sourcing strategy and supplier selection |
| 2 | Procurement Director | Procurement | Director | Budget authority and supplier approval |
| 3 | Strategic Sourcing Manager | Sourcing | Manager | Evaluates suppliers and tenders |
| 4 | Supply Chain Director | Supply Chain | Director | Controls supplier flow, inventory, and logistics |
| 5 | Category Manager / Senior Buyer | Category / Merchandising | Manager | Direct buying responsibility for product lines |
| 6 | Technical Director / Engineering Director | Engineering | Director | Influences product specification and supplier qualification |
| 7 | Operations Director / General Manager | Operations | Director / Executive | Owns operational outcomes and vendor relationships |
| 8 | Product Manager | Product / R&D | Manager | Drives feature needs and design-in decisions |
| 9 | Marina Manager / Facilities Director | Facilities / Marina Operations | Manager / Director | Purchases infrastructure, docking, and service solutions |
| 10 | Business Development Director / Partnerships Director | Commercial | Director | Uses the show for partnerships, channel growth, and market expansion |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Shipbuilding | Direct alignment with yacht and marine vessel production | OEM sourcing, design-in, systems supply |
| 2 | Maritime | Core sector for leisure marine and marine operations | Fleet, shipyard, marina, and equipment buyers |
| 3 | Mechanical or Industrial Engineering | Equipment, components, and technical system buyers | Technical decision-makers and engineering leads |
| 4 | Automotive | Useful for propulsion, components, and aftermarket crossovers | Component and channel buyers |
| 5 | Electrical/Electronic Manufacturing | Marine electronics and onboard systems are central product areas | Avionics-style system buyers and OEM channels |
| 6 | Consumer Goods | Marine accessories and leisure products often sit in consumer channels | Retail and distribution buyers |
| 7 | Wholesale | Channel partners and distributors are important at this show | Distributor recruitment and portfolio expansion |
| 8 | Retail | Marine retail and chandlery buyers attend for sourcing | Category and merchandising outreach |
| 9 | Logistics & Supply Chain | Supply chain resilience and distribution are key needs | Supply chain, import, and operations buyers |
| 10 | Building Materials | Construction materials are relevant for boatbuilding and refit | Materials sourcing and project procurement |
| 11 | Information Technology & Services | Digital tools, connectivity, and marine tech are increasingly important | Martech, IoT, software, and fleet systems |
| 12 | Business Supplies & Equipment | Marine equipment and supplies map closely to this category | Supplier discovery and product adoption |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official website does not publish a current attendance count in the provided text | Use for lead-gen planning, not for precise event sizing claims |
| Exhibitor count | Not publicly confirmed | Confirmed unavailable | Official website references exhibitor list and exhibitor opportunities, but no count in supplied text | A direct exhibitor list may be available on the live site closer to the event |
| Buyer count | Not publicly confirmed | Confirmed unavailable | No organizer-published buyer figure in supplied content | Buyer-side targeting should rely on attendee roles and company fit |
| Speaker count | Not publicly confirmed | Confirmed unavailable | Agenda and content programme mentioned, but no aggregate speaker count supplied | Likely multi-track content with specialist zones and forums |
| Sponsor count | Not publicly confirmed | Confirmed unavailable | Official content references partnerships and endorsements, but no sponsor tally provided | Useful for outreach to partners and premium brands |
| Historical attendance | Not used in this report | Avoided | No verified prior-year attendance figure included in the supplied primary source text | Prevents unsupported estimation |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Reliable vendors and cost-effective sourcing | Meet procurement teams evaluating suppliers and category expansions | Manufacturing, distribution, sourcing support |
| Marine technology | Performance, navigation, connectivity, and onboard systems | Product demos and technical briefings with engineering teams | Electronics, software, IoT, systems integration |
| Superyacht supply | Premium, custom, and high-spec equipment | Engage refit yards and luxury OEMs | High-spec materials, bespoke fittings |
| Distribution | Channel growth and product assortment | Meet wholesalers and regional distributors | Channel-ready product lines and support |
| Retail sourcing | Assortment, margin, and replenishment | Target marine retailers and category buyers | Consumer-facing marine goods and accessories |
| Marina infrastructure | Docks, utilities, facilities, and operational systems | Engage marina operators and facility managers | Infrastructure, service, and maintenance solutions |
| Innovation and design | Next-generation products and emerging materials | Product launch and design-in conversations | R&D-led, differentiated component offerings |
| Networking and partnerships | Market access and alliance building | Meet ecosystem partners, agents, and resellers | Partnership programs, channel agreements |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event directly serves leisure marine professionals who buy, specify, or influence marine equipment and services. |
| Decision-maker availability | High | Strong mix of procurement, engineering, operations, dealer, and brand leadership roles. |
| Data collection potential | Medium to High | Good for exhibitor-led list building; buyer extraction improves if current directory or floor plan is available. |
| Apollo targeting potential | Very High | Excellent fit for industry, title, geography, and company-size filtering. |
| Geographic targeting potential | High | Useful for Europe-focused outreach with global marine buyers and suppliers. |
| Best outreach approach | Account-based and role-based | Target OEMs, marinas, distributors, and retailers with tailored value propositions. |
| Overall lead quality | Very High | Strong commercial value for suppliers into marine equipment, technology, logistics, and services. |
| Best use case | B2B lead generation and attendee list sales | Highly suitable for prospecting, exhibitor outreach, and buyer profiling. |
| Limitations / risks | Attendance lists may be gated | Current-year attendee and exhibitor confirmations are not fully public in the supplied source text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Shipbuilding; Maritime; Mechanical or Industrial Engineering; Electrical/Electronic Manufacturing; Wholesale; Retail; Logistics & Supply Chain; Building Materials; Information Technology & Services; Business Supplies & Equipment | Align outreach to marine OEMs, channel partners, and technical buyers |
| Departments | Procurement, Purchasing, Supply Chain, Operations, Engineering, Product, Sales, Business Development | Reach both buyers and commercial influencers |
| Seniority | Manager, Director, VP, CXO | Prioritize decision-makers and budget owners |
| Job titles | Procurement Director, Head of Sourcing, Strategic Sourcing Manager, Category Manager, Supply Chain Director, Operations Director, Technical Director, Product Manager, Marina Manager, Purchasing Manager | Capture exact buying-role profiles most relevant to METSTRADE |
| Geography | Netherlands, Benelux, UK, Germany, Italy, France, Spain, Nordics, United States, Canada, UAE | Focus on core marine markets and global buyers |
| Employee size | 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001+ | Covers specialist suppliers through global OEMs and retailers |
| Keywords | marine, yacht, boatbuilder, shipyard, marina, chandlery, propuls*, propulsion, refit, superyacht, marine equipment, marine electronics | Refine relevance to leisure marine buyers |
| Company type | Private, public, family-owned, distributor, OEM, marina operator, retailer | Covers the most common buying organizations |
Suggested Apollo Search Logic: (shipbuilding OR maritime OR yacht OR marina OR marine equipment) AND (procurement OR sourcing OR purchasing OR operations OR engineering OR product) AND (manager OR director OR VP OR C-level) AND geography filtered to Europe + North America + UAE.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| METSTRADE Official Website | Official organizer source | Event name, dates, venue, city, country, global positioning, specialist zones, content themes | Very High |
| RAI Amsterdam | Venue website | Venue identity and Amsterdam location context | High |
| METSTRADE Visit Page | Official event page | Visitor focus, registration pathways, and audience positioning | Very High |
| METSTRADE Exhibit Page | Official event page | Exhibitor opportunities, floor plan, specialist zones, and commercial structure | Very High |
| METSTRADE At the Show | Official event content page | Specialist zones, content programme, networking, and innovation themes | Very High |
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Tell us your work email and our AI instantly builds a buyer list matched to METSTRADE - Leisure Marine Industry Exhibition — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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