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About this event
Medtrade (Medtrade 2027)
Medtrade is the premier home medical equipment (HME) trade show and conference in the United States, bringing together the DMEPOS community under one roof to connect, learn, and grow. Since 1979, Medtrade has been a central marketplace for home medical equipment providers and leading manufacturers, supported by educational programming and industry networking.
Dates
- Conference: March 23–25, 2027
- Expo: March 24–25, 2027
Location
Fort Worth Convention Center
Fort Worth, TX, USA
What Attendees and the DMEPOS Community Can Expect
Medtrade features a large expo floor with leading home medical equipment manufacturers, DMEPOS technology, and personal health products. The show is designed for the full ecosystem of home medical equipment, including providers and decision-makers seeking both current offerings and the latest innovations across mobility, respiratory, sleep, rehab, and daily living aids.
Alongside the expo, the conference program supports professional development through educational sessions, workshops, and speaker-led content created for the DMEPOS community. Medtrade also includes special events and networking opportunities intended to help attendees connect with peers, experts, and industry associations throughout the event.
Industry Coverage
Medtrade focuses on the products and solutions shaping home healthcare needs, including:
- Mobility and mobility-related equipment
- Rehab and aids to daily living
- Respiratory and sleep-related technologies
- Personal health products and emerging innovations
Why Medtrade Matters
Medtrade positions itself as a major annual sourcing opportunity for home medical equipment, where thousands of DMEPOS providers participate to find products ranging from essentials to new innovations. With hundreds of manufacturers and thousands of providers joining each year, Medtrade is built for high-value industry interactions—supporting product discovery, vendor engagement, and learning from exhibitors and conference education sessions.
Event Sections
- Expo Floor with exhibitor and product discovery
- Conference with agenda, workshops, and speakers
- Special Events including reception and industry networking
- Medtrade App & Matchmaking for connecting during the event
- Sponsors and show support partners
Registration and additional details are announced as the event approaches. For Medtrade 2027, the show is set to take place in Fort Worth, TX, combining the Expo (March 24–25) with a broader Conference program (March 23–25).
Data sheet
Medtrade – Event Attendee & Buyer Profile Analysis
Event date: March 23–25, 2027
Location: Fort Worth Convention Center, Fort Worth, TX, United States
Event status: Upcoming
Research date: July 2, 2026
Event Overview
| Event Name | Medtrade |
| Event Date | March 23–25, 2027 |
| Event Status | Upcoming |
| Venue | Fort Worth Convention Center |
| City | Fort Worth |
| State / Region | Texas |
| Country | United States |
| Organizer | Medtrade / organizer not explicitly named in the provided official copy |
| Official Event Website | medtrade.com |
| Event Type | Trade show and conference |
| Primary Category | Medical & Pharma |
| Secondary Applicable Categories | Wellness, Health & Fitness; Business Services; Logistics & Transportation |
| Audience Reach | National, with meaningful supplier and buyer interest across North America |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium for format, venue, and timing; low for attendance totals due to lack of public confirmation |
| Main Purpose of Event | To connect the home medical equipment / DMEPOS community for sourcing, education, networking, product discovery, and business development |
About the Event
Medtrade is the largest home medical equipment trade show and conference in the United States, serving the DMEPOS community with an expo floor, conference programming, workshops, networking activities, and a matchmaking-style event experience. The official website positions the show as a long-running sourcing and education platform for providers, manufacturers, distributors, and technology suppliers in mobility, respiratory, sleep, rehab, and aids to daily living.
The event matters because it concentrates decision-makers from across the home medical equipment supply chain in one place, making it highly relevant for product discovery, supplier qualification, reimbursement and policy education, channel development, and commercial partnerships. It is especially important for exhibitors and service providers targeting DMEPOS providers, manufacturer networks, operational leaders, procurement teams, and organizations serving an aging and medically complex population.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| DMEPOS providers | Home medical equipment providers, respiratory providers, rehab suppliers | Primary buyers and specifiers | Core audience for equipment, consumables, software, reimbursement support, and service solutions |
| Procurement and sourcing teams | Large providers, regional chains, distributor networks | Vendor selection, pricing, contract negotiation | Important for supply agreements, portfolio expansion, and cost reduction offers |
| Operations leaders | DME companies, HME suppliers, service organizations | Workflow, compliance, inventory, and fulfillment decisions | Relevant for automation, logistics, inventory, and service reliability offerings |
| Clinical and rehab decision-makers | Rehab clinics, mobility specialists, therapy providers | Product evaluation and patient-fit recommendations | Useful for mobility, seating, rehab, and assistive technology suppliers |
| Reimbursement / billing teams | Providers, billing services, revenue cycle organizations | Coverage, coding, claims, and payment workflows | Highly relevant for billing software, compliance tools, and reimbursement consulting |
| Manufacturer and product managers | HME manufacturers, device makers, product brands | Portfolio, channel, and launch decisions | Strong fit for OEM, component, packaging, and distribution partners |
| Owners and executives | Independent providers, group owners, franchise operators | Final commercial and strategic approval | Key targets for enterprise software, finance, and strategic supply partnerships |
| Associations and consultants | Industry associations, reimbursement consultants, compliance advisors | Influence, education, referral, and policy advocacy | Important for thought leadership, sponsorships, and partnership development |
| Technology and digital transformation leaders | HME software vendors, provider IT teams, integration partners | System selection, integration, and data workflow ownership | Relevant for ERP, CRM, e-commerce, analytics, and automation vendors |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Fort Worth / Dallas-Fort Worth metro | Local providers, regional suppliers, Texas-based buyers | High | Venue location supports strong regional attendance from North Texas and adjacent markets |
| Texas | Statewide DMEPOS providers, manufacturers, distributors, service firms | High | Texas is a large healthcare and distribution market with strong HME demand |
| Nearby business hubs | Dallas, Austin, Houston, San Antonio, Oklahoma City, Tulsa, New Orleans | Medium to High | Regional drive-in travel can support cost-effective attendance and meetings |
| National reach | Providers, manufacturers, distributors, consultants, associations across the U.S. | Very High | Official copy positions Medtrade as the U.S. meeting point for the home medical equipment industry |
| International reach | Selected suppliers, channel partners, and device vendors from outside the U.S. | Moderate | International participation is plausible but not publicly quantified in the provided source material |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The official website describes Medtrade as the premier U.S. trade show and conference for the home medical equipment industry, drawing providers, manufacturers, and suppliers from across the country. |
| Regional overlay | Secondary reach | Texas and the broader South-Central U.S. are likely to contribute a strong share of attendees due to proximity and industry density. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Apria Healthcare | DME / home respiratory provider | Large HME/DME organization that buys equipment, supplies, logistics, and software | apria.com | VP Procurement, Director of Supply Chain, Operations Director, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| AdaptHealth | DME / home medical equipment provider | National-scale provider with purchasing needs across multiple product lines | adapthealth.com | Chief Procurement Officer, Procurement Manager, Supply Chain Director, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Lincare | Respiratory / home medical provider | Purchases respiratory, mobility, and support solutions; strong conference fit | lincare.com | Director of Procurement, Operations Manager, Clinical Operations, Strategic Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Rotech Healthcare | Respiratory / HME provider | Relevant buyer for respiratory therapy, mobility, and home care equipment | rotech.com | VP Operations, Procurement Director, Compliance Manager, Supply Chain Manager | Strong Market Fit, Attendance Not Confirmed |
| Aeroflow Health | Home health / DME provider | Buyer of patient-facing equipment, fulfillment, and digital commerce tools | aeroflowinc.com | Director of Operations, eCommerce Director, Procurement Manager, IT Director | Strong Market Fit, Attendance Not Confirmed |
| VGM Group | Industry services / buying group | A key channel and aggregation organization for HME-related procurement and education | vgm.com | Partnerships Director, Supplier Relations, Strategic Sourcing, Executive Office | Confirmed Current-Year Participant |
| The Ohio State University Wexner Medical Center | Provider / hospital system | Potential institutional buyer of rehab, mobility, and home discharge equipment | wexnermedical.osu.edu | Director of Purchasing, Supply Chain Director, Clinical Operations, Value Analysis | Strong Market Fit, Attendance Not Confirmed |
| Mayo Clinic | Provider / health system | Large health system with device, discharge, and home-care purchasing relevance | mayoclinic.org | Procurement Director, Clinical Supply Chain, Facility Director, Program Manager | Strong Market Fit, Attendance Not Confirmed |
| Kaiser Permanente | Integrated health system / provider | Major purchaser of care-related equipment, supplies, and patient support services | kp.org | Category Manager, Procurement Manager, Operations Director, IT Director | Strong Market Fit, Attendance Not Confirmed |
| Department of Veterans Affairs | Government / healthcare buyer | Large public-sector purchaser of rehabilitation, mobility, and home-care related solutions | va.gov | Contracting Officer, Procurement Analyst, Program Manager, Small Business Liaison Officer | Strong Market Fit, Attendance Not Confirmed |
| U.S. Department of Health and Human Services | Federal government / policy | Policy, reimbursement, and procurement influence relevant to the sector | hhs.gov | Legislative Office, Program Manager, Contracting Officer, Policy Advisor | Strong Market Fit, Attendance Not Confirmed |
| Baxter | Medical devices manufacturer | Potential partner, supplier, or channel participant within the medical equipment ecosystem | baxter.com | Business Development Director, Strategic Sourcing Manager, Product Manager, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| Medline | Medical supplies distributor / manufacturer | Relevant supplier and buyer for channel, sourcing, and distribution relationships | medline.com | Procurement Manager, Category Manager, Distribution Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / VP Procurement | Procurement | C-level / VP | Owns vendor strategy, sourcing, and commercial approval |
| 2 | Director of Procurement / Strategic Sourcing Manager | Procurement | Director / Manager | Evaluates suppliers, pricing, contracts, and sourcing options |
| 3 | Supply Chain Director / Logistics Manager | Supply Chain / Operations | Director / Manager | Responsible for availability, fulfillment, inventory, and delivery performance |
| 4 | Operations Director / Operations Manager | Operations | Director / Manager | Influences equipment workflow, efficiency, and service delivery |
| 5 | Category Manager / Purchasing Manager | Purchasing | Manager | Controls buying within product categories and supplier comparisons |
| 6 | Product Manager / Product Director | Product / Innovation | Manager / Director | Evaluates product fit, launch potential, and market needs |
| 7 | Compliance / Reimbursement Manager | Compliance / Revenue Cycle | Manager / Director | Highly influential in claims, coding, and reimbursement-related buying decisions |
| 8 | IT Director / CIO / CTO | Information Technology | Director / Executive | Targets software, integration, security, and analytics vendors |
| 9 | Business Development Director / Partnerships Director | Business Development | Director | Manages channel partnerships, alliances, and growth opportunities |
| 10 | Contracting Officer / Program Manager | Government / Program Management | Manager / Officer | Key for public-sector procurement and supplier qualification |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Hospital & Health Care | Core healthcare purchasing and care-delivery audience | Provider buyers, value analysis, and supply chain contacts |
| 2 | Medical Devices | Strong product and device sourcing fit | Device makers, product managers, and channel leaders |
| 3 | Health, Wellness & Fitness | Relevant for patient support and consumer health products | Consumer-facing HME and wellness products |
| 4 | Medical Practice | Practices often influence discharge and home-care transitions | Referral and care-transition stakeholders |
| 5 | Logistics & Supply Chain | Distribution, inventory, and fulfillment are central to HME delivery | Warehousing, shipping, replenishment, and logistics services |
| 6 | Information Technology & Services | Digital workflows, billing, and integration matter to providers | Software, data, automation, and security vendors |
| 7 | Government Administration | Policy, procurement, and public payor influence the sector | Government buyers, VA, CMS-adjacent stakeholders, and agencies |
| 8 | Insurance | Coverage and reimbursement are material to purchasing decisions | Payers, benefits, reimbursement, and claims stakeholders |
| 9 | Wholesale | Relevant for channel distribution and product movement | Distributors, resellers, and channel partners |
| 10 | Facilities Services | Facility and clinic operations may buy equipment and service solutions | Facility management, maintenance, and operational support |
| 11 | Import & Export | Useful for cross-border sourcing and supply chain conversations | International suppliers and distributors |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Official website copy provided | Organizer did not publish a public attendance number in the provided source text |
| Exhibitor count | Not publicly confirmed | Unconfirmed | Official website references an exhibitor list but does not state count in provided text | Use exhibitor list for live prospecting when available |
| Buyer count | Not publicly confirmed | Unconfirmed | Official website positioning and market scope | Likely strong DMEPOS buyer presence, but no public count provided |
| Speaker count | Not publicly confirmed | Unconfirmed | Official site includes conference speakers page | Current program details not included in the supplied text |
| Sponsor count | Not publicly confirmed | Unconfirmed | Official site includes sponsors page | Counts should be verified on the live sponsor page |
| Historical attendance | Referenced as “thousands” of providers and hundreds of manufacturers | Historical / descriptive | Official website description | This is a qualitative scale, not a precise attendance figure |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Home medical equipment sourcing | Reliable devices and consumables | Product comparison, onboarding, and pricing discussions | HME devices, consumables, accessories, and replacement parts |
| Respiratory and sleep solutions | Therapy equipment and related services | Clinical, operational, and reimbursement discussions | CPAP, oxygen, ventilatory support, monitoring tools |
| Mobility and rehab | Patient mobility solutions and assistive devices | Demonstrations, trials, and clinical fit conversations | Wheelchairs, scooters, seating, rehab equipment, aids to daily living |
| Billing and reimbursement | Claim support, coding, and payment assurance | Compliance sessions and reimbursement-focused meetings | Billing software, audit tools, reimbursement consulting |
| Inventory and fulfillment | Availability, replenishment, and shipping performance | Operational workshops and supplier logistics discussions | Warehouse systems, packaging, logistics, forecasting tools |
| Digital transformation | Automated workflows and data visibility | Tech demos, integrations, and ROI conversations | ERP, CRM, analytics, e-commerce, automation, AI-enabled tools |
| Policy and advocacy | Medicare, bidding, and reimbursement updates | Networking with associations and policy stakeholders | Consulting, policy intelligence, compliance services |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event directly serves DMEPOS providers, manufacturers, and supporting ecosystem buyers. |
| Decision-maker availability | High | Procurement, operations, and executive decision-makers are highly likely to be present. |
| Data collection potential | High | The show appears suitable for exhibitor list building, contact enrichment, and attendee segmentation. |
| Apollo targeting potential | Very High | Strong fit across healthcare, medical devices, supply chain, government, and IT decision-makers. |
| Geographic targeting potential | High | Texas and the national U.S. HME market provide a practical geographic targeting strategy. |
| Best outreach approach | Account-based outreach + exhibitor-led prospecting | Target buyer organizations, exhibitor suppliers, and policy-influencing stakeholders with tailored use cases. |
| Overall lead quality | Very High | Medtrade is a strong B2B event for attendee-list sales, buyer profiling, and commercial lead generation in healthcare supply chains. |
| Best use case | Supplier prospecting, list building, and event-based demand generation | Ideal for vendors selling equipment, software, logistics, reimbursement, and operational services into HME/DMEPOS. |
| Limitations / risks | Attendance totals not confirmed | Precise audience volume and current-year exhibitor roster should be verified on the live event pages before campaign deployment. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Hospital & Health Care; Medical Devices; Health, Wellness & Fitness; Logistics & Supply Chain; Information Technology & Services; Government Administration; Insurance; Wholesale; Facilities Services; Import & Export | Match the event’s buyer and supplier ecosystem |
| Departments | Procurement, Supply Chain, Operations, Clinical Operations, Product, IT, Compliance, Revenue Cycle, Business Development, Government Relations | Identify buyers and influencers |
| Seniority | Manager, Director, VP, C-level, Owner, Partner | Focus on decision-makers and economic buyers |
| Job titles | Procurement Manager, Strategic Sourcing Manager, Supply Chain Director, Operations Director, Category Manager, Purchasing Director, IT Director, CIO, CTO, Product Manager, Compliance Manager, Contracting Officer | High-fit role targeting for outreach and list segmentation |
| Geography | United States; Texas; South Central U.S.; major metro areas with healthcare distribution density | Align with travel and market concentration patterns |
| Employee size | 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000+ | Capture mid-market to enterprise buyers and providers |
| Keywords | DMEPOS, home medical equipment, HME, respiratory, mobility, rehab, sleep, reimbursement, Medicare, supplier, provider, discharge, assistive devices | Increase precision for event-relevant account and contact discovery |
| Technologies | ERP, CRM, inventory management, billing software, e-commerce, warehouse management, RPA, analytics, EHR integration | Useful for solution-led targeting where applicable |
| Company type | Providers, manufacturers, distributors, buying groups, health systems, government agencies, associations | Focus on organizations likely to buy or influence purchases |
Suggested Apollo Search Logic: ("home medical equipment" OR DMEPOS OR HME OR respiratory OR mobility OR rehab OR sleep OR "assistive devices") AND (procurement OR sourcing OR supply chain OR operations OR purchasing OR "product manager" OR reimbursement OR compliance OR IT OR "clinical operations")
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Medtrade Official Website | Primary source | Event name, description, dates, venue, city, audience positioning, conference/expo format, and core industry scope | Very High |
| About the Show Page | Organizer / official event page | Historical positioning as the premier U.S. trade show for home medical equipment; descriptive scale of providers and manufacturers | Very High |
| Floor Plan / Exhibitor List | Official event directory page | Confirms that exhibitor list exists and supports prospecting / verification workflow | High |
| Conference Speakers | Official conference page | Confirms speaker-related content is available for program research | High |
| Medtrade News | Official news page | Shows topical relevance to reimbursement, advocacy, manufacturer/provider news, and product announcements | High |
| Fort Worth Convention Center | Venue website | Venue identity and city confirmation for the event location | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Medtrade — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds