🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Manifest Europe — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
About this event
Manifest Europe (Lisbon) — International Showcase of Supply Chain & Logistics Technology
Manifest Europe is the International Showcase of Supply Chain & Logistics technology bringing the end-to-end ecosystem together under one roof. Built at the intersection of global trade, regulation, and sustainability leadership, the event is designed to help the European supply chain community move from visibility to intelligent, resilient execution amid constant disruption.
Event snapshot
- Dates: October 19th–21st, 2027
- Venue: FIL, Lisbon
- Attendee scale (at-a-glance): 2,500+ attendees
- Shippers: 500+
- Startups: 300+
- Speakers: 250+
- Sponsors & exhibitors: 200+
1) Who attends (BUYERS / ATTENDEES)
Manifest Europe is structured for senior decision-making and solution selection across the supply chain and logistics value chain. The event attracts a mix of operational leaders, commercial decision-makers, technology innovators, and capital providers—meaning it is not limited to a single buyer category.
Key attendee groups include:
- Retailers and consumer & industrial brands that need end-to-end logistics performance, reliability, and cost control.
- Manufacturers, distributors, and ecommerce brands focused on fulfillment, network strategy, inventory efficiency, and execution.
- 3PLs, freight forwarders, transportation and carriers seeking technology to improve planning, visibility, and service performance.
- Ports, terminals, intermodal operators, airports and rail looking at operational resilience, coordination, and network optimization.
- Supply chain and logistics leaders responsible for transforming logistics operations and delivering measurable outcomes.
- Technology innovators, AI startups and scaleups offering software and hardware-enabled solutions for modern logistics.
- Investors across stages, including angel/pre-seed, VC, PE, investment banks, banks, pension funds, and family offices—supporting innovation and commercialization.
2) Where the show is happening + attendee geographic origin
Location: FIL, Lisbon (Portugal).
Attendee geographic origin: The event is positioned as Europe’s leading business meeting place for the European supply chain market. While the website content emphasizes the European market focus, it does not provide a specific breakdown of attendee countries or cities. We therefore treat the audience as primarily European supply chain stakeholders by default, without asserting a precise percentage of international vs. domestic attendees.
3) Audience reach (Local / National / Global)
Manifest Europe is designed as a Europe-focused industry meeting platform. Based on the positioning as a European showcase and “leading business meeting place for the European supply chain market,” the audience reach is best characterized as:
- Europe-wide (regional/global within Europe) rather than purely local.
- Global participation via technology and innovation ecosystem is implied through the inclusion of AI startups, scaleups, and investors, but no explicit global percentage is stated in the provided source text.
4) Sample buyer company names (BUYERS ONLY) + websites
The official website includes a quote from a supply chain leader at Mattel Inc. (Deepak Telang, VP Supply Chain). However, the website text provided does not list additional specific buyer company names. To avoid introducing unsupported buyers, we only include what is explicitly evidenced in the source.
| Priority | Company | Website | Best Title to Target | Why this is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Mattel Inc | mattel.com | VP Supply Chain / Supply Chain Leadership (Enterprise Supply Chain Strategy) | The event site references Manifest Europe’s supply chain relevance through a leadership quote from Mattel’s VP Supply Chain, indicating strong alignment with end-to-end visibility, resilience, and practical supply chain technology adoption. |
If we review your client’s website and determine which sub-category of supply chain/logistics technology they provide (e.g., visibility & orchestration, AI/automation, ports/intermodal solutions, cold chain, warehousing, last mile, workforce productivity, risk transfer), we can then generate a larger high-confidence buyer list tailored to your exact requirement set.
5) Job profiles, industries & event type
Industries most clearly represented
- Retail and consumer brands
- Industrial brands and manufacturers
- Distributors and ecommerce businesses
- 3PLs and freight forwarders
- Transportation, carriers, and logistics service providers
- Ports, terminals, intermodal operators, airports and rail
- Supply chain and logistics leadership functions
- Technology innovators (AI startups, scaleups, hardware & software)
- Investment community (angel/pre-seed, VC, PE, banks, pension funds, family offices)
Event type
Manifest Europe is best categorized as a technology-focused international industry conference and business showcase for supply chain and logistics innovation. It is built around thought leadership (speakers), partner collaboration (sponsors/exhibitors), and solutions discovery (startups/innovators).
Job profiles to target (buyer roles)
- Supply Chain Leaders (VP/SVP/C-level or equivalent supply chain strategy leadership)
- Logistics Leaders (head of logistics, transportation management, network planning)
- Operations and Transformation leaders driving digital transformation and operational resilience
- Technology Adoption leaders (AI/data/automation program owners who evaluate new platforms and tools)
- Senior stakeholders in planning, visibility, and orchestration
- Port/Intermodal operations leadership for maritime networks and throughput coordination
- Warehouse, fulfillment and productivity leadership including workforce productivity owners
- Risk and insurance / supply chain protection stakeholders for risk transfer and supply chain protection strategy
- Investor and corporate venture stakeholders (if your offering includes innovation partnering, commercialization, or investment alignment)
6) Estimated attendance (expected total footfall)
At-a-glance figures listed by the event show:
- 2,500+ attendees total
- 500+ shippers
- 300+ startups
- 250+ speakers
- 200+ sponsors & exhibitors
Based on these counts, we should expect a strong mix of enterprise demand (shippers and logistics operators) and solution supply (startups plus sponsors/exhibitors), which typically increases the quality of buyer-to-solution conversations.
7) Key focus areas & buyer engagement
Manifest Europe’s key themes show exactly where buyer attention is likely concentrated—useful for tailoring messaging and defining attendee engagement priorities.
- AI, Automation and Robotics
- End-to-End Visibility, Data and Orchestration
- Risk, Resilience and Global Trade
- Sustainability, Circularity, Energy and Traceability
- Designing the Adaptive, Integrated Supply Chain
- Maritime, Ports and Intermodal Networks
- Warehousing, Fulfilment and Workforce Productivity
- Last Mile and Logistics Service Innovation
- Cold Chain and Temperature-Controlled Logistics
- Workforce, Labour and Talent Strategy
- Manufacturing, Infrastructure and Network Strategy
- Insurance, Risk Transfer and Supply Chain Protection
Buyer engagement angle: Because the event is positioned as moving “from visibility to intelligent and resilient execution,” buyers will typically respond best to solution narratives that demonstrate measurable operational outcomes (resilience, planning accuracy, service levels, continuity, cost efficiency, compliance, and sustainability metrics), rather than isolated technology features.
8) Client product fit — need your website to identify the best buyer categories
We can further refine the “best buyer fit” list only after reviewing your client’s product/solution details from their website. The official event themes suggest multiple sub-markets, so the optimal buyer segments depend on whether your offering is, for example:
- Visibility/data/orchestration platforms
- AI/automation/robotics for logistics operations
- Cold chain or temperature-controlled logistics systems
- Port/intermodal coordination technologies
- Warehousing/fulfillment optimization and productivity tooling
- Last-mile logistics service innovation
- Risk transfer, protection, or supply chain resilience solutions
- Sustainability/traceability and circularity-enabling systems
- Workforce, labour, and talent strategy tools (where applicable)
Please share your client website. Once we review it, we will recommend the highest-fit buyer segments and (where available from your buyer selection criteria and research) the corresponding buyer companies, targeted job titles, and the best alignment with Manifest Europe’s conference themes.
9) Industry mapping (based on your allowed industry taxonomy)
Based on the themes and attendee sectors described on the event website, the best-fit industries (from your provided taxonomy) typically include:
- Logistics & Supply Chain
- Transportation/Trucking/Railroad (transportation and carriers; intermodal relevance)
- Warehousing (fulfillment and productivity theme)
- Industrial Automation (automation/robotics theme)
- Computer Software (orchestration/visibility platforms)
- Information Technology & Services (data-driven transformation and systems)
- Renewables & Environment (sustainability, energy, traceability)
- Insurance (insurance, risk transfer, supply chain protection theme)
- Market Research (investor and transformation insights—when relevant to the offering)
Summary
Manifest Europe (October 19th–21st, 2027) at FIL, Lisbon is a high-intent supply chain and logistics technology showcase bringing together shippers, logistics operators, ports/intermodal stakeholders, technology innovators, and investors. With 2,500+ attendees and strong representation of shippers (500+) and startups (300+), the event’s themes strongly align to visibility/data orchestration, AI-driven automation, risk and resilience, sustainability/traceability, maritime and intermodal networks, and end-to-end execution improvements.
Data sheet
| Field | Details |
|---|---|
| Event Name | Manifest Europe |
| Event Date | 19–21 October 2027 |
| Event Status | Upcoming |
| Venue | FIL, Lisbon |
| City | Lisbon |
| State / Region | Lisbon Region |
| Country | Portugal |
| Organizer | Manifest Events |
| Official Event Website | manifesteurope.com |
| Event Type | B2B conference, expo, networking, and innovation showcase |
| Primary Category | Logistics & Transportation |
| Secondary Applicable Categories | IT & Technology; Industrial Engineering; Business Services |
| Audience Reach | European and international supply chain ecosystem |
| Estimated Attendance / Expected Footfall | 2,500+ attendees, as published by the organizer |
| Attendance Data Reliability | Organizer-published estimate / promotional at-a-glance figure |
| Main Purpose of Event | To connect the end-to-end supply chain and logistics technology ecosystem for business, learning, sourcing, partnerships, and innovation. |
Manifest Europe is the European expansion of the Manifest supply chain and logistics technology brand, positioned as a meeting point for shippers, logistics providers, technology vendors, investors, and innovation leaders. The event is designed around the full ecosystem of modern supply chain execution, from visibility and orchestration to automation, sustainability, trade resilience, and last-mile performance.
The event matters because Europe is a high-complexity logistics market shaped by regulation, sustainability requirements, cross-border trade, and digital transformation. This makes Manifest Europe relevant for buyers and suppliers seeking procurement opportunities, partner discovery, technology evaluation, and operational improvement across warehousing, transport, maritime, fulfillment, AI, and network design.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Shippers / Enterprise Supply Chain Leaders | Retailers, consumer brands, industrial brands, manufacturers | Own logistics strategy, technology adoption, and carrier/vendor selection | Highest-value targets for visibility, TMS/WMS, orchestration, automation, and resilience solutions |
| Logistics Service Providers | 3PLs, freight forwarders, carriers, last-mile operators | Buy technology, equipment, software, and partner services | Strong buyers of software, telematics, automation, warehousing, and fleet technology |
| Distributors / Wholesalers / Importers | Regional distributors, import/export firms, wholesale networks | Influence sourcing, storage, inventory, and fulfillment purchasing | Useful targets for packaging, logistics services, warehouse tech, and compliance solutions |
| Ports / Terminals / Intermodal Operators | Ports, terminal operators, rail and intermodal infrastructure firms | Evaluate infrastructure, automation, asset tracking, and operational tech | Relevant for industrial software, equipment, security, and operational efficiency offerings |
| Air Cargo / Airport Logistics Leaders | Airports, cargo handlers, freight coordinators | Influence infrastructure, cargo visibility, and temperature-controlled logistics decisions | Strong fit for tracking, cold chain, security, and workflow solutions |
| Technology Innovators | Supply chain software vendors, AI startups, hardware providers | Seek partnerships, pilots, customers, and channel relationships | Relevant for B2B tech, channel sales, and solution integration partnerships |
| Investors | VC, PE, banks, family offices, angel investors | Fund innovation, evaluate growth companies, and support strategic partnerships | Relevant for startup visibility, partnership development, and M&A ecosystem building |
| Operations / Warehouse / Fulfillment Leaders | DCs, warehouses, omnichannel fulfillment operators, cold storage operators | Influence automation, labor, productivity, and facility technology buying | Important for robotics, WMS, labor management, and asset control vendors |
| Consultants / Advisors | Supply chain consultancies, systems integrators, transformation advisors | Influence vendor selection and client recommendations | Valuable for referral channels, implementation partnerships, and thought leadership |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host City | Lisbon | High | Local logistics, port, airport, and trade organizations can attend at lower travel cost. |
| Host Region | Portugal / Iberian Peninsula | High | Attracts buyers from Portugal and nearby Spain due to regional trade connectivity. |
| Nearby Business Hubs | Madrid, Barcelona, Valencia, Porto | High | Key supply chain and logistics decision centers within short flight / rail reach. |
| National Reach | Portugal-wide | Medium-High | Relevant for importers, exporters, 3PLs, and maritime operators. |
| International Reach | Europe, UK, Middle East, North America, and global supply chain ecosystems | High | Organizer positions the event as a European meeting place with global industry relevance. |
| Trade Corridor Relevance | Atlantic, Mediterranean, Iberian, and EU cross-border corridors | High | Especially relevant for maritime, intermodal, warehousing, and import/export buyers. |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary | The organizer frames the event as an international showcase connecting the end-to-end supply chain and logistics technology ecosystem. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Mattel Inc | Consumer brand / shipper | Global supply chain organization; quoted on the official page as a launch-partner voice for the event brand. | mattel.com | VP Supply Chain, Director Logistics, Head of Transportation, Procurement Leader | Strong Market Fit, Attendance Not Confirmed |
| Nestlé | Consumer goods manufacturer | Complex global logistics, warehousing, and sustainability requirements align with event themes. | nestle.com | Supply Chain Director, Logistics Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Unilever | Consumer goods manufacturer | Enterprise buyer of visibility, transport optimization, and sustainability solutions. | unilever.com | VP Supply Chain, Category Manager, Logistics Procurement, Network Design Lead | Strong Market Fit, Attendance Not Confirmed |
| DHL Supply Chain | 3PL / logistics provider | Core attendee profile for logistics technology, automation, and operating-model innovation. | dhl.com | VP Operations, Solutions Design Director, IT Logistics Lead | Strong Market Fit, Attendance Not Confirmed |
| Maersk | Ocean freight / logistics provider | Relevant to maritime, intermodal, trade, and end-to-end visibility themes. | maersk.com | Head of Logistics, Port Strategy Lead, Trade Compliance Manager | Strong Market Fit, Attendance Not Confirmed |
| DP World | Ports / terminals / logistics | Strong fit for port, terminal, intermodal, and network strategy conversations. | dpworld.com | Director Operations, Intermodal Strategy Lead, Digital Transformation Head | Strong Market Fit, Attendance Not Confirmed |
| Amazon | Ecommerce / fulfillment operator | Major buyer of logistics technology, warehouse automation, and last-mile solutions. | amazon.com | Fulfillment Director, Transportation Procurement, Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| IKEA | Retail / supply chain operator | Relevant for retail logistics, distribution, sustainability, and network redesign. | ikea.com | Supply Chain Manager, Distribution Director, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Coca-Cola Europacific Partners | Beverage manufacturer / shipper | High-volume logistics, cold-chain, and sustainability-oriented supply chain buyer. | coca-colaep.com | Supply Chain Director, Logistics Manager, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| DB Schenker | Freight / logistics provider | Likely solution buyer and partner for software, visibility, and automation vendors. | dbschenker.com | Regional Operations Director, IT Director, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | VP Supply Chain / VP Logistics | Supply Chain | VP / C-level | Owns transformation, vendor selection, and strategic investment decisions. |
| 2 | Director of Procurement / Strategic Sourcing Manager | Procurement | Director / Manager | Influences logistics technology, service contracts, and supplier evaluation. |
| 3 | Operations Director / Head of Operations | Operations | Director / Senior Director | Evaluates efficiency, labor, throughput, and execution solutions. |
| 4 | Director of Transportation / Fleet Manager | Transportation | Director / Manager | Core decision-maker for routing, carrier management, and fleet tech. |
| 5 | CIO / CTO / IT Director | IT / Digital | C-level / Director | Responsible for enterprise systems, data, integration, cybersecurity, and AI adoption. |
| 6 | Warehouse Director / Distribution Center Manager | Warehousing / Fulfillment | Director / Manager | Direct buyer for robotics, labor productivity, and warehouse software. |
| 7 | Port / Terminal Operations Manager | Infrastructure / Operations | Manager / Director | Relevant for intermodal, automation, asset visibility, and operational tech suppliers. |
| 8 | Supply Chain Analytics / Data Leader | Analytics / Digital Transformation | Manager / Director | Looks for visibility, orchestration, and decision-support platforms. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Logistics & Supply Chain | Directly aligned with the event theme and attendee base. | Core shipper, 3PL, and network-optimization decision makers |
| 2 | Information Technology & Services | Technology execution, integration, analytics, and AI are key themes. | CIOs, IT directors, and transformation teams |
| 3 | Transportation/Trucking/Railroad | Carriers and intermodal operators are central attendees. | Fleet, transport, and operations buyers |
| 4 | Retail | Retailers are listed in the attendee profile and are major supply chain buyers. | Merchandise, distribution, and logistics leadership |
| 5 | Consumer Goods | Large-scale shippers with complex international networks. | Procurement and supply chain leaders |
| 6 | Food & Beverages | Cold chain, traceability, and resilience are prominent themes. | Food logistics and temperature-controlled buyers |
| 7 | Import & Export | Trade disruption, regulation, and cross-border logistics are core event topics. | Trade compliance and international logistics buyers |
| 8 | Computer Software | Software vendors are central to the event ecosystem and solution stack. | Partnerships, integration, and channel sales |
| 9 | Machinery | Automation, robotics, and warehouse equipment are strong thematic areas. | Facilities, warehousing, and automation buyers |
| 10 | Environmental Services | Sustainability and circularity are key event themes. | Carbon, waste, and compliance-oriented buyers |
| 11 | Banking | Included in investor ecosystem and supply chain finance discussions. | Financing, trade finance, and risk products |
| 12 | Venture Capital & Private Equity | Investors are explicitly listed among attendee groups. | Startup discovery and strategic investment partnerships |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 2,500+ | Confirmed by organizer as promotional estimate | Official website at-a-glance figure | Used as organizer-published expected attendance; not independently audited. |
| Exhibitor count | 200+ | Organizer-published estimate | Official website at-a-glance figure | Listed as “Sponsors & Exhibitors” in the event summary. |
| Buyer / shipper count | 500+ shippers | Organizer-published estimate | Official website at-a-glance figure | Strong indicator of buyer-side density for lead generation. |
| Speaker count | 250+ | Organizer-published estimate | Official website at-a-glance figure | Useful for speaker-based prospecting and thought leadership tracking. |
| Sponsor count | 200+ sponsors & exhibitors combined | Organizer-published estimate | Official website at-a-glance figure | No separate sponsor-only count publicly confirmed. |
| Historical attendance | Not publicly confirmed for the Europe edition | Unavailable | No prior Europe edition attendance record on the provided official page | If the edition changes, use current organizer updates as the lead source. |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| AI / Automation / Robotics | Improve throughput and reduce labor dependency | Executive demos and ROI-driven use cases | Robotics, automation, AI workflow software |
| Visibility / Orchestration | End-to-end control over shipments and exceptions | Operations and control-tower conversations | TMS, control tower, track-and-trace platforms |
| Risk / Resilience / Trade | Reduce disruption and improve compliance | Risk-management and supply-chain-hardening positioning | Trade compliance, scenario planning, insurance tools |
| Sustainability / Circularity | Lower emissions and improve traceability | ESG, carbon, and circular supply chain conversations | Carbon analytics, routing optimization, packaging solutions |
| Warehousing / Fulfillment | Increase productivity and accuracy | Warehouse transformation and site tours | WMS, AMRs, sorting, labor management |
| Last Mile / Service Innovation | Improve delivery speed and customer experience | Retail and ecommerce logistics discussions | Routing software, parcel tech, delivery platforms |
| Cold Chain / Temperature Control | Protect product integrity and compliance | Industry-specific logistics qualification | Sensors, monitoring, cold-chain transport services |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is built around shippers, logistics leaders, and technology buyers. |
| Decision-maker availability | High | Organizer positioning suggests senior supply chain, operations, and investor audiences. |
| Data collection potential | Medium-High | Strong for sponsor/exhibitor prospecting; current attendee list not publicly confirmed. |
| Apollo targeting potential | Very High | Clear industry, title, geography, and seniority filters are available in Apollo. |
| Geographic targeting potential | High | Portugal, Iberia, and pan-European supply chain markets are reachable. |
| Best outreach approach | Targeted | Use role-based outreach focused on logistics transformation, visibility, and ROI. |
| Overall lead quality | High | Strong buyer concentration and clear solution-market alignment. |
| Best use case | B2B attendee list building, sponsor targeting, and account-based sales | Best used for supply chain software, logistics services, automation, and consulting sales. |
| Limitations / risks | No current public attendee list | Prospecting should distinguish confirmed participants from market-fit targets. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Logistics & Supply Chain; Information Technology & Services; Transportation/Trucking/Railroad; Retail; Consumer Goods; Food & Beverages; Import & Export; Computer Software; Machinery; Environmental Services | Align prospect pool with event themes and attendee buying profiles. |
| Departments | Supply Chain, Operations, Procurement, Logistics, IT, Digital Transformation, Warehousing, Transportation | Reach the teams most likely to buy or influence vendor selection. |
| Seniority | Director, VP, CXO, Head, Manager | Focus on decision-makers and budget holders. |
| Job titles | VP Supply Chain, Director of Logistics, Procurement Director, Strategic Sourcing Manager, Operations Director, CIO, CTO, Warehouse Director, Transportation Manager, Supply Chain Transformation Lead | Target event-relevant functional leaders and evaluators. |
| Geography | Portugal, Spain, France, Germany, Benelux, UK, Italy, Netherlands | Prioritize attendee-source markets and European logistics hubs. |
| Employee size | 200-500, 500-1,000, 1,000-5,000, 5,000+ | Best fit for enterprise shippers, 3PLs, and large network operators. |
| Keywords | supply chain, logistics, visibility, orchestration, warehousing, fulfillment, AI, automation, robotics, last mile, cold chain, procurement, transportation, intermodal | Increase relevance when building event-based lead lists. |
| Company type | Private, public, and growth-stage companies; strategic investors | Covers shippers, logistics operators, and solution providers. |
Suggested Apollo Search Logic: Use a combined search such as: (Logistics & Supply Chain OR Transportation/Trucking/Railroad OR Retail OR Consumer Goods OR Food & Beverages) AND (VP OR Director OR Head OR Manager) AND (supply chain OR logistics OR procurement OR visibility OR automation OR warehousing OR AI), then localize by Portugal, Spain, and broader EMEA strategic accounts.
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Manifest Europe official website | Official organizer source | Event name, dates, city, venue, audience profile, themes, at-a-glance figures, and event positioning | High |
| Manifest Europe “Who Should Attend” and “At-a-Glance” content | Official event page section | Attendee categories, expected attendee volume, shippers count, speaker count, and sponsor/exhibitor count | High |
| Manifest Europe themes and venue section | Official event page section | Key themes, business purpose, and venue identification as FIL, Lisbon | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Manifest Europe — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.