Malaysia International Food & Beverage Trade Fair - MIFB
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About this event
Malaysia International Food & Beverage Trade Fair (MIFB) — Event Research Profile
Event Snapshot (Verified from Official Source)
- Dates: 15th – 17th July 2026
- Venue: Kuala Lumpur Convention Centre (KLCC)
- City & Country: Kuala Lumpur, Malaysia
- Event Name: Malaysian International Food & Beverage Trade Fair (MIFB)
1️⃣ Who attends (BUYERS / ATTENDEES)
MIFB is positioned as a trade fair that connects the broader Food & Beverage (F&B) ecosystem. Based on the event sections and visitor pathways on the official site, the strongest attendee segments are:
A) Qualified buyers and commercial decision-makers
The official website highlights a Buyer Programme with curated, pre-scheduled meetings connecting qualified buyers with exhibitors. This indicates that buyer attendance is not purely walk-in; it is designed to bring in higher-intent roles who can evaluate products, negotiate partnerships, and assess fit for supply agreements.
B) F&B industry professionals (industry-facing audience)
In addition to buyers, MIFB includes business-oriented content formats such as:
- MIFB Knowledge Hub (expert-led sessions for F&B professionals)
- MIFB Talk (industry experts discussing trending topics and real-world challenges)
- MIFB ChefTable (immersive buyer-focused culinary and business innovation experience)
These elements suggest a strong presence of operations, procurement-influencing stakeholders, category specialists, and decision-makers who care about market direction (future-ready F&B, evolving trends, product innovation).
C) Specialty segments connected to the food culture ecosystem
The official program includes Malaysia National Coffee Championship (MNCC), which can draw a more niche but influential audience around specialty coffee. This can include barista talent, café operators, coffee brand stakeholders, and industry suppliers supporting the coffee value chain.
Best buyer-attendee interpretation (what “buyer fit” usually looks like at MIFB)
For attendee-list research and targeting purposes, the best buyer-fit categories are typically those linked to:
- Import/export & distribution for F&B brands
- Retail and foodservice category purchasing
- Brand partnerships and trade channel development
- Café and foodservice operators exploring new menus/products
- Halal-focused product evaluation and certification interest (given MIFB HalalHub)
- Innovation scouting (new products, ingredients, equipment, packaging, and solutions)
2️⃣ Where the show is happening + attendee geographic origin
Show location
MIFB takes place at the Kuala Lumpur Convention Centre in Kuala Lumpur, Malaysia.
Attendee geographic origin
The official website states that 68+ countries are represented. That is a direct indicator of international participation across the exhibitor ecosystem and likely parts of the buyer base.
What this means for geographic targeting
- Core audience: Malaysia-based F&B buyers and industry professionals (because the event is hosted locally at KLCC)
- Regional expansion: ASEAN and nearby markets, reflecting MIFB’s positioning as “ASEAN’s premier trade event for the food and beverage industry.”
- Global presence: additional buyer and exhibitor representation from countries contributing to the “68+ countries represented” statistic.
Practical approach: We recommend building the buyer list with a priority on Malaysia and ASEAN, then expanding to “global-ready” roles where the exhibitor and partnership activity is international.
3️⃣ Audience reach (Local / National / Global)
MIFB is best described as a regional trade event with global participation.
- Local/National reach: High visibility for Malaysia’s F&B value chain given it is hosted in Kuala Lumpur and includes Malaysian industry-facing programs (e.g., MNCC, HalalHub collaboration).
- Regional reach: The official positioning notes it is ASEAN’s premier F&B trade event, which typically drives ASEAN buyer participation.
- Global reach: “68+ countries represented” and the event’s international exhibitor activity support a global reach component.
Therefore, MIFB can be treated as Regional-to-Global in reach profile, rather than purely local.
4️⃣ Sample buyer company names (BUYERS ONLY) + Websites
We can generate an accurate buyer-company list (buyers only) with websites, but to do this correctly we need to align with your client product requirements so we do not over-include irrelevant categories.
Action needed from you: Please share your client website (or product category and target buyer type). Then We will select buyer-fit companies from MIFB’s buyer profile patterns for your exact offering.
For now, below is the buyer-market logic we will use when selecting sample buyer accounts: F&B distributors, importers, foodservice chains, café groups, retail category buyers, halal-oriented product buyers, and specialty coffee stakeholders.
Note: The official website text provided does not include a “buyer company roster,” so we cannot reliably list specific buyer names and websites from the primary source alone. We will populate this section after you share your client website for proper fit-based buyer selection.
5️⃣ Job profiles, industries & event type
Event type
MIFB is a Food & Beverage industry trade fair with programming that blends commerce, education, and innovation. The event highlights include:
- Buyer Programme with pre-scheduled meetings
- Knowledge Hub (industry insight sessions)
- HalalHub (halal certification guidance workshop)
- ChefTable (buyer immersion experience for culinary innovation/business potential)
- Launchpad / Start-up Pavilion (innovation scouting and new solutions)
- Malaysia National Coffee Championship (specialty coffee ecosystem draw)
Best job profiles to target (buyer-side roles)
- Procurement / Purchasing Manager (food ingredients, packaged goods, beverages, raw materials)
- Category Manager (F&B categories: beverages, ingredients, coffee, halal-certified products)
- Head of Supply Chain / Logistics Manager (import distribution readiness)
- Business Development Manager (supplier partnerships, channel expansion)
- Import/Export Manager (international sourcing and distribution partnerships)
- Retail Buyer / Merchandising Manager (store assortment decisions)
- Foodservice / Food Operations Director (menu innovation and supplier selection)
- Café Group / Franchise Operations Manager (standardization and supplier reliability)
- Halal Compliance / Business Development for Halal (given MIFB HalalHub)
- Marketing Manager for brand partnerships and new product discovery
Industries & segment mapping
We typically map MIFB attendee interest to these industry themes (aligned with your requirement to suggest industries using the Apollo-style list):
- Food & Beverages
- Wine & Spirits (where applicable to exhibitors and buyer interests)
- Food Production (ingredients, production sourcing, manufacturing supply chain partners)
- Retail (buyers for packaged and retail-ready categories)
- Restaurants (foodservice purchasing and menu partnerships)
- Hospitality (hotels/resorts sourcing and beverage programs)
- Packaging & Containers (if your client offers packaging or materials)
- Logistics & Supply Chain (import/distribution enablement)
6️⃣ Estimated attendance (expected total footfall)
The official website provides the following MIFB 2026 “By the Numbers”:
- 12,500+ unique attendees
- 450+ exhibiting companies
- 14,700+ sqm gross area
- 68+ countries represented
- 975+ buyers
For footfall research planning, We use “12,500+ unique attendees” as the overall attendee indicator, and “975+ buyers” as the key buyer-density indicator for outreach and list targeting.
7️⃣ Key focus areas & buyer engagement
Core theme: Future-Ready F&B
The event’s positioning is: “Future-Ready F&B: Powering the Next Wave.” This typically drives buyer interest around:
- Trend-aligned products and innovations
- New beverages and ingredient categories
- Commercial readiness for supply and distribution
- Business model partnerships (sourcing, distribution, co-branding)
- Compliance-related readiness (especially halal-related readiness)
Program-led engagement (how buyers get involved)
The official sections indicate structured buyer engagement rather than only static exhibition browsing:
- Buyer Programme: curated and pre-scheduled meetings to increase conversion intent.
- MIFB Knowledge Hub: expert sessions that help buyers validate trends and make decisions.
- MIFB HalalHub: workshop support with clear guidance on halal certification.
- MIFB ChefTable: immersive buyer-focused culinary experience to evaluate innovation potential.
- MIFB Connect: a networking pathway designed to support business interactions.
High-probability buyer “conversation starters”
- “Future-ready” product alignment (trend and consumer needs)
- Halal readiness and documentation support
- Supply reliability (lead time, quality standards, distribution capability)
- Innovation and differentiation (taste, functionality, packaging formats)
- Partnership options (distribution, private label, café/restaurant menu integration)
8️⃣ Client-product fit note (we will tailor the best buyer list once you share your website)
To identify the best buyer types for your specific client requirement, We need your client’s details from the official website. The event’s “right buyers” depend heavily on whether your client offers:
- Ingredients or commodities for F&B manufacturing/production
- Finished consumer products (packed food, beverages, specialty coffee)
- Foodservice-related solutions (equipment, menu innovation, sourcing)
- Halal-focused products and certification readiness support
- Packaging, containers, or logistics/distribution enablement
Please share your client website link (or your product category and target customer). Then We will:
- Select the buyer segments most likely to attend and engage
- Recommend the strongest “Best Title to Target” job profiles
- Provide buyer company samples with websites for outreach
- Prioritize based on fit (highest relevance to your client’s offering)
If you paste your client website here, We will review it and confirm the best buyer match for MIFB 2026.
9️⃣ Recommended industry targeting (Apollo-style list mapping)
Based on the MIFB positioning (Food & Beverage trade), the most relevant industries from your provided industry list are:
- Food & Beverages (primary)
- Food Production (primary/secondary depending on whether the client is ingredients/supply chain)
- Wine & Spirits (if the client is in alcohol beverage categories)
- Restaurants (if the client sells to foodservice and menu sourcing teams)
- Retail (if the client sells packaged goods for shelves and promotions)
- Hospitality (if the client targets hotels/resorts/catering programs)
- Packaging & Containers (if the client is packaging, materials, or container solutions)
- Logistics & Supply Chain (if the client provides distribution/logistics solutions)
- Wholesale (if the client operates through trade distribution channels)
- Market Research / Marketing & Advertising (secondary only if your client sells research, branding, or trade promotion services)
What We will deliver next (after you share the client website)
Once We review your client product from your website, We will produce a buyer-target pack designed for event-based outreach at MIFB 2026, including:
- Buyer-only company samples with websites
- Priority ranking
- Best titles to target (role-based targeting)
- Why each buyer is a strong fit for your specific offering
- Industry mapping for your target segmentation workflow
Quick Question for Accuracy
Please share your client website link. Then We will confirm the best buyer segments for MIFB 2026 based on your exact requirement.
Data sheet
| Event Name | Malaysia International Food & Beverage Trade Fair (MIFB) |
| Event Date | 15–17 July 2026 |
| Event Status | Upcoming |
| Venue | Kuala Lumpur Convention Centre |
| City | Kuala Lumpur |
| State / Region | Federal Territory of Kuala Lumpur |
| Country | Malaysia |
| Organizer | Official organizer name not explicitly stated in the provided website text. |
| Official Event Website | mifb.com.my |
| Event Type | Trade fair / exhibition / buyer-seller meeting platform |
| Primary Category | Food & Beverages |
| Secondary Applicable Categories | Hospitality, Packing & Packaging, Logistics & Transportation, Retail, Agriculture |
| Audience Reach | Regional with strong ASEAN and international buyer participation |
| Estimated Attendance / Expected Footfall | 12,500+ unique attendees; 975+ buyers; 450+ exhibiting companies (as stated on the official site) |
| Attendance Data Reliability | Confirmed by organizer website for MIFB 2026 |
| Main Purpose of Event | To connect the F&B value chain through exhibitions, curated buyer meetings, education, product innovation, halal guidance, and trade networking. |
MIFB is positioned as Malaysia’s premier food and beverage trade event and is presented as ASEAN’s leading trade platform for the food and beverage industry. The 2026 edition centers on the theme “Future-Ready F&B: Powering the Next Wave,” with a strong focus on trade connections, innovation, buyer engagement, and market development across the full F&B value chain.
The event matters because it combines high-density buyer traffic, organized business matching, knowledge sessions, and specialized features such as HalalHub, ChefTable, Knowledge Hub, and the Buyer Programme. This makes MIFB relevant for suppliers, distributors, manufacturers, importers, retailers, foodservice operators, and procurement stakeholders looking for sourcing opportunities, channel partnerships, and category expansion in Malaysia and the wider ASEAN market.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Trade buyers / hosted buyers | Retailers, importers, distributors, foodservice groups, wholesale buyers | Direct procurement, category selection, sourcing decisions | Highest-value audience for product discovery and deal generation |
| Retail buyers / category teams | Supermarkets, convenience chains, e-commerce grocery, specialty retailers | Assortment planning, brand/vendor onboarding, price negotiation | Important for packaged foods, beverages, and private label suppliers |
| Importers and exporters | Regional trading firms, cross-border F&B distributors, sourcing houses | Product sourcing, market access, supplier qualification | Strong fit for exporters, manufacturers, and ingredients suppliers |
| Foodservice operators | Restaurants, cafés, hotel F&B teams, central kitchens, caterers | Menu sourcing, equipment evaluation, supplier selection | Relevant for ingredients, beverages, coffee, packaging, and kitchen solutions |
| Procurement and sourcing teams | Manufacturers, distributors, retail groups, hospitality groups | Vendor selection, price benchmarking, contract sourcing | Core audience for supplier meetings and buyer-program matchmaking |
| Quality, compliance, and halal teams | F&B manufacturers, exporters, certification and QA functions | Product approval, certification review, supplier compliance | Highly relevant due to HalalHub and certification-focused programming |
| Innovation / product development teams | Food brands, beverage companies, start-ups, R&D units | New product development, ingredient trials, packaging selection | Strong fit for launch-stage suppliers and ingredient innovators |
| Investors and business developers | F&B startups, venture firms, strategic investors, innovation hubs | Partnerships, funding, market expansion | Relevant to start-up pavilion and scale-up ecosystem |
| Industry associations and media | Trade bodies, chambers, F&B publications, analysts | Influence, visibility, market intelligence | Supports visibility, credibility, and deal pipeline amplification |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Kuala Lumpur / Klang Valley | Very high | High | Host-market concentration for retailers, hospitality, distributors, and HQ buyers |
| Other Malaysian states | High | High | National footprint likely due to trade fair scale and buyer programme |
| Singapore | Medium to high | High | Regional sourcing and distribution hub; close trade corridor with Malaysia |
| Indonesia, Thailand, Brunei, Vietnam, Philippines | Medium | Medium to high | ASEAN buyer and supplier network supported by regional trade flows |
| China, India, Middle East | Medium | Medium | Relevant for exporters, halal products, ingredients, and private label sourcing |
| Global / international trade audience | Confirmed by official site as 68 countries represented | High | International participation is a key feature of the event |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | Official site states participation from 68 countries, indicating meaningful international reach. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Jaya Grocer | Retail buyer | Modern grocery chain that sources packaged foods, beverages, and specialty items. | jaya grocer domain | Category Manager, Buyer, Merchandising Manager | Strong Market Fit, Attendance Not Confirmed |
| AEON Malaysia | Retail buyer | Large retail group with food, grocery, and private-label procurement needs. | aeon malaysia domain | Procurement Manager, Buyer, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Village Grocer | Retail buyer | Premium grocery retailer suitable for specialty imports and premium F&B brands. | village grocer domain | Buying Manager, Category Manager, Sourcing Lead | Strong Market Fit, Attendance Not Confirmed |
| Cold Storage Malaysia | Retail / distribution buyer | Regional grocery and cold-chain relevant merchandising and sourcing needs. | cold storage malaysia domain | Procurement Lead, Category Buyer, Supply Chain Manager | Strong Market Fit, Attendance Not Confirmed |
| Lotus’s Malaysia | Retail buyer | Large-format retail with sourcing needs across food, beverage, and home consumption categories. | lotus's malaysia domain | Senior Buyer, Category Manager, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Shangri-La Hotels and Resorts | Hospitality buyer | Hotel F&B operations require food, beverage, and premium supplier sourcing. | shangri-la hotels domain | Director of Procurement, F&B Director, Executive Chef | Strong Market Fit, Attendance Not Confirmed |
| Marriott International | Hospitality buyer | Global hotel group with ongoing foodservice and beverage procurement needs. | marriott domain | Procurement Manager, Culinary Director, F&B Manager | Strong Market Fit, Attendance Not Confirmed |
| AirAsia | Operator-side buyer | Catering, inflight product, and service procurement may align with food and beverage suppliers. | airasia domain | Procurement Lead, Category Manager, Catering Manager | Strong Market Fit, Attendance Not Confirmed |
| QSR Brands | Foodservice operator | Quick-service restaurant group with supplier, ingredient, and packaging needs. | qsr brands domain | Procurement Manager, Supply Chain Manager, Menu Development Lead | Strong Market Fit, Attendance Not Confirmed |
| Fonterra | Ingredients / manufacturing buyer | Dairy and food manufacturing company with ingredient sourcing and B2B sales relevance. | fonterra domain | Strategic Sourcing Manager, Procurement Director, R&D Manager | Strong Market Fit, Attendance Not Confirmed |
| Nestlé Malaysia | Manufacturer / buyer | Large FMCG and food manufacturer with ingredient, packaging, and supply-chain procurement needs. | nestlé malaysia domain | Head of Procurement, Packaging Buyer, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Mondelez International | Manufacturer / buyer | Global food brand with ingredient, packaging, and regional sourcing requirements. | mondelez domain | Procurement Manager, Category Manager, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Halal Development Corporation Berhad | Government / ecosystem organization | Directly referenced in MIFB 2026 HalalHub programming and certification education. | hdc malaysia domain | Program Director, Halal Certification Lead, Partnership Manager | Confirmed Speaker Organization |
| Malaysia National Coffee Championship / specialty coffee community | Industry community | Relevant to coffee equipment, ingredients, beverage brands, and café operators. | official MIFB / MNCC-related domain | Café Owner, Operations Manager, Purchasing Manager | Confirmed Speaker Organization |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | C-level | Owns supplier strategy, enterprise sourcing, and vendor approvals. |
| 2 | Director of Procurement | Procurement | Director | Sets sourcing priorities and evaluates suppliers. |
| 3 | Procurement Manager | Procurement | Manager | Core decision-maker for supplier onboarding and spend categories. |
| 4 | Strategic Sourcing Manager | Supply Chain / Procurement | Manager | Leads category sourcing, RFQs, and supplier negotiation. |
| 5 | Category Manager | Merchandising / Procurement | Manager | Key for shelf-space, assortment, and vendor selection. |
| 6 | Buying Manager | Buying / Merchandising | Manager | Direct buyer for food and beverage product placement. |
| 7 | Supply Chain Director | Supply Chain | Director | Influences logistics, replenishment, and supplier performance. |
| 8 | F&B Director / Foodservice Director | Operations / Foodservice | Director | Controls menu sourcing, supplier approvals, and operations quality. |
| 9 | Executive Chef / Culinary Director | Culinary / Operations | Director / Senior Manager | Evaluates ingredients, menu fit, and product innovation. |
| 10 | Quality Assurance / Compliance Manager | Quality / Compliance | Manager | Critical for certification, food safety, and halal review. |
| 11 | R&D / Product Development Manager | Innovation / R&D | Manager | Seeks new ingredients, formulations, and packaging ideas. |
| 12 | Business Development Director | Commercial / Partnerships | Director | Supports brand partnerships, distribution deals, and channel expansion. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Food & Beverages | Core event category and primary commercial audience. | Ingredient suppliers, brands, distributors, and trade buyers |
| 2 | Hospitality | Hotels, catering, and foodservice operators source at this event. | Procurement, menu sourcing, and supplier partnerships |
| 3 | Retail | Retail buyers attend to source consumer food and beverage products. | Category managers and merchandise buyers |
| 4 | Import & Export | Cross-border trade is central to F&B distribution and sourcing. | Importers, exporters, sourcing houses |
| 5 | Logistics & Supply Chain | Cold chain, warehousing, and distribution are key to F&B trade. | Supply chain executives and logistics buyers |
| 6 | Wholesale | Wholesalers are major channel partners for exhibitors. | Bulk buyers and distribution partners |
| 7 | Packaging & Containers | Packaging is critical for shelf life, branding, and export readiness. | Packaging buyers and product development teams |
| 8 | Agriculture | Upstream sourcing and ingredient supply connect to farm production. | Raw material and ingredient sourcing |
| 9 | Consumer Goods | FMCG brands participate for retail and foodservice distribution. | Brand, product, and commercialization teams |
| 10 | Restaurants | Restaurant operators are direct buyers for ingredients and equipment. | Restaurant chains and group purchasing teams |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 12,500+ unique attendees | Confirmed | Official event website “By the Numbers” section | Organizer-published figure for MIFB 2026 |
| Exhibitor count | 450+ exhibiting companies | Confirmed | Official event website “By the Numbers” section | Current edition figure published by organizer |
| Buyer count | 975+ buyers | Confirmed | Official event website “By the Numbers” section | Supports lead generation and hosted-buyer positioning |
| Country representation | 68 countries represented | Confirmed | Official event website “By the Numbers” section | Signals strong international sourcing relevance |
| Speaker count | Attendance figure not publicly confirmed by the organizer. | Not publicly confirmed | Official website does not publish a consolidated speaker total in the provided text | Program features are confirmed, but total speaker count is not stated |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Source products, compare vendors, negotiate terms | Buyer programme meetings and booth-level qualification | Food ingredients, beverages, packaging, contract manufacturing |
| Halal certification | Compliance, documentation, market access | Certification education and technical advisory | Halal-compliant ingredients, processes, packaging |
| Innovation / product development | New product ideas and faster launch cycles | Knowledge Hub, Talk sessions, start-up pavilion | Ingredient innovation, formulation services, packaging tech |
| Buyer-seller matchmaking | Pre-scheduled meetings with qualified suppliers | Hosted buyer program participation | Export-ready product lines, distribution opportunities |
| Coffee and café concepts | Specialty coffee, café equipment, menu development | ChefTable and coffee-focused activations | Coffee beans, machines, syrups, café solutions |
| Distribution and market expansion | Find channels, cross-border partners, and importers | Network-building with regional trade audience | Brand representation, private label, distributor support |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Strong concentration of trade buyers, procurement teams, and commercial decision-makers. |
| Decision-maker availability | High | Hosted buyer, retail, hospitality, and sourcing roles are highly relevant. |
| Data collection potential | High | Buyer programme and event features suggest strong attendee segmentation opportunities. |
| Apollo targeting potential | Very High | Clear mapping to food, retail, hospitality, import/export, and logistics industries. |
| Geographic targeting potential | High | Malaysia, ASEAN, and international F&B trade corridors are well-defined. |
| Best outreach approach | Account-based outreach | Target procurement, buying, sourcing, and commercial teams with category-specific value propositions. |
| Overall lead quality | Very High | One of the stronger regional F&B trade fairs for buyer list building and supplier prospecting. |
| Best use case | B2B lead generation and attendee profiling | Ideal for exhibitor targeting, hosted-buyer intelligence, and distribution expansion. |
| Limitations / risks | Medium | Current-year attendee list is not publicly provided in the supplied text; company-specific attendance must not be assumed. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Food & Beverages, Hospitality, Retail, Import & Export, Logistics & Supply Chain, Wholesale, Packaging & Containers, Agriculture | Align prospecting with the event’s buyer and supplier ecosystem |
| Departments | Procurement, Purchasing, Supply Chain, Operations, Merchandising, Product, Quality, Foodservice, Business Development | Reach decision-makers and influencers likely to attend or buy |
| Seniority | Manager, Director, VP, C-level | Prioritize budget holders and supplier decision-makers |
| Job titles | Procurement Manager, Category Manager, Buyer, Sourcing Manager, Supply Chain Director, F&B Director, Operations Director, Quality Manager, R&D Manager, Business Development Director | Directly match commercial roles tied to buying and partnership decisions |
| Geography | Malaysia, Singapore, Indonesia, Thailand, Brunei, Philippines, Vietnam | Target the strongest ASEAN trade lanes tied to MIFB |
| Employee size | 11–50, 51–200, 201–500, 501–1,000, 1,000+ | Capture both SME buyers and enterprise procurement teams |
| Keywords | food, beverage, halal, procurement, sourcing, importer, distributor, retailer, category, supply chain, hospitality, café, restaurant, packaging | Improve search precision for attendee-side and buyer-side accounts |
| Company type | Public companies, private companies, subsidiaries, regional HQs, importers, distributors, retailers, hospitality groups | Focus on organizations with purchasing authority and scale |
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| MIFB Official Website | Official organizer / event website | Event name, 2026 dates, venue, buyer programme, event features, and by-the-numbers attendance data | Very High |
| MIFB 2026 official site “By the Numbers” section | Official event statistic block | 12,500+ unique attendees, 450+ exhibiting companies, 975+ buyers, 68 countries represented, 14,700+ sqm gross area | Very High |
| Kuala Lumpur Convention Centre | Venue website | Venue identification and location context | High |
| MIFB official program pages: Buyer Programme, Knowledge Hub, HalalHub, ChefTable, Talk, Start-up Pavilion | Official event agenda / feature pages | Buyer orientation, education sessions, halal training, culinary innovation, and startup ecosystem relevance | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Malaysia International Food & Beverage Trade Fair - MIFB — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.