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About this event
Maintenance Summit – Underhåll (Underhållsmässan)
Underhållsmässan is a cross-industry maintenance trade fair and conference taking place 14–17 March 2028 at the Swedish Exhibition & Congress Centre (Svenska Mässan i Göteborg) in Gothenburg, Sweden. The event positions itself as “the arena for the future of sustainable maintenance”, bringing together industry leading players to shape how maintenance evolves in response to sustainability demands, new technologies, safety expectations, and resource efficiency requirements.
Purpose and core theme
The Underhåll exhibition is designed around the idea that maintenance is essential for the sustainable functioning of industry, energy, transport, real estate, and public services. With the landscape reshaped by digitalization, new technologies, and growing requirements for safety and resource efficiency, the event acts as a hub where stakeholders meet to discuss the future of maintenance and operational reliability.
What the event focuses on
The program is structured around four clear, timely focus areas that define the event’s knowledge and exhibition themes:
- Sustainable Maintenance
- Safe Industry
- Future Production
- Skilled Maintenance
These focus areas reflect the full maintenance value chain—covering sustainability and safety outcomes, the transformation of production systems, and the skills required to support modern maintenance operations.
Where the show takes place
The event is hosted at the Swedish Congress Centre / Svenska Mässan i Göteborg in Gothenburg, with the venue described as “the arena for the future of sustainable maintenance.” The contact and visiting information on the official event page indicates the visiting address as: Mässans gata / Korsvägen, with a Swedish mailing address in Gothenburg.
Conference and industry collaboration
Underhåll is not only an exhibition—its setup includes a conference component and a structured approach to content and meeting opportunities. The event is presented as a place where leading industry players gather under one roof to connect on innovations, expertise, and practical approaches that help organizations improve maintenance performance while aligning with sustainability and safety goals.
Why the event matters for maintenance stakeholders
For organizations involved in maintenance across industrial and public infrastructure environments, Underhåll serves as a relevant meeting point because it connects multiple industry perspectives at the same time. The event’s messaging emphasizes the role of maintenance in ensuring long-term functionality and performance under changing conditions—such as operational digitization, increasing safety expectations, and tighter resource efficiency requirements.
Data sheet
Maintenance Summit - Underhall – Event Attendee & Buyer Profile Analysis
Event Date: 14–17 March 2028
Location: Gothenburg, Sweden
Event Status: Upcoming
Research Date: 2 July 2026
Event Overview
| Event Name | Maintenance Summit - Underhall / Underhållsmässan |
| Event Date | 14–17 March 2028 |
| Event Status | Upcoming |
| Venue | Svenska Mässan i Göteborg / The Swedish Exhibition & Congress Centre |
| City | Gothenburg |
| State / Region | Västra Götaland County |
| Country | Sweden |
| Organizer | The Swedish Exhibition & Congress Centre Group |
| Official Event Website | en.underhall.se |
| Event Type | Trade fair and conference |
| Primary Category | Industrial Engineering |
| Secondary Applicable Categories | Building & Construction; Power & Energy; Logistics & Transportation; Business Services |
| Audience Reach | National with strong Nordic and wider European relevance |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium for event format and positioning; low for attendance volume because no official figure was published in the provided source text. |
| Main Purpose of Event | A cross-industry meeting place for production and maintenance professionals focused on sustainable maintenance, new technology, innovation, safety, and resource efficiency. |
About the Event
Underhållsmässan is presented as Europe’s number one maintenance trade fair and conference, serving as a cross-industry marketplace for production and maintenance. The official positioning highlights sustainable maintenance, safe industry, future production, and skilled maintenance as the event’s core themes.
The event matters because maintenance is a strategic function across manufacturing, energy, transport, real estate, and public services. It attracts professionals involved in operations, asset reliability, plant performance, technology adoption, and procurement of maintenance-related products and services, making it highly relevant for B2B lead generation and supplier engagement.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Maintenance leadership | Manufacturers, utilities, transport operators, facilities operators | Sets maintenance strategy, reliability targets, and vendor priorities | Primary audience for maintenance tools, services, and modernization solutions |
| Procurement and sourcing teams | Industrial companies, public utilities, state-owned operators, contractors | Sources maintenance service contracts, spare parts, software, and equipment | High-value contacts for commercial discussions and RFQ pipelines |
| Operations and plant managers | Factories, plants, warehouses, infrastructure operators | Influences uptime, process continuity, and capex/opex decisions | Strong fit for condition monitoring, CMMS, and service contractors |
| Reliability / asset management teams | Asset-intensive enterprises | Evaluates predictive maintenance, inspections, and lifecycle optimization | Strong audience for sensors, analytics, and maintenance software |
| Engineering and technical managers | Industrial production, energy, transport, building services | Specifies technical requirements and solution standards | Relevant for OEMs, automation, spares, and retrofit suppliers |
| Facilities and property teams | Real estate owners, public institutions, campuses, hospitals | Manages building systems, service contracts, safety, and compliance | Relevant for FM, HVAC, inspection, and service providers |
| Government and public-sector buyers | Transit authorities, municipalities, infrastructure agencies, public utilities | Procures maintenance services, service contracts, and infrastructure support | Important for contractors and suppliers targeting public procurement |
| Technology decision-makers | Industrial enterprises, software buyers, digital transformation teams | Chooses CMMS/EAM, IoT, AI, and analytics platforms | Relevant for software, data, sensors, and integration partners |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Gothenburg | High | High | Major industrial and maritime hub with strong maintenance, production, and infrastructure presence. |
| Host region: Västra Götaland | High | High | Dense concentration of manufacturing, automotive, engineering, energy, and public-sector maintenance buyers. |
| Nearby business hubs: Stockholm, Malmö, Oslo, Copenhagen, Västerås, Jönköping | Medium to high | Medium | Accessible for Nordic industrial buyers and service providers. |
| National reach: Sweden | High | High | The event is highly relevant for Swedish industrial maintenance and procurement teams. |
| International / Nordic reach | Medium | Medium | Likely attendance from Norway, Denmark, Finland, and broader Europe due to the trade fair positioning. |
| Sector corridors: industrial production, energy, transport, real estate, public services | High | High | Strong cross-sector buying relevance for maintenance-related suppliers. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary: National | Confirmed from event positioning | The event is held in Sweden and is framed as a key meeting place for Swedish industry and maintenance stakeholders. |
| Secondary: Nordic / European | Likely | The organizer positions it as Europe’s leading maintenance trade fair and conference, indicating reach beyond Sweden. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Volvo Group | Industrial buyer / manufacturer | Large asset-intensive manufacturer with strong maintenance, reliability, and plant operations needs. | volvogroup.com | Maintenance Director, Plant Manager, Procurement Manager, Reliability Engineer | Strong Market Fit, Attendance Not Confirmed |
| SKF | Industrial technology / manufacturer | Bearing and rotating-equipment expertise aligns with maintenance, condition monitoring, and reliability programs. | skf.com | Maintenance Manager, Technical Director, Procurement Lead, Asset Manager | Strong Market Fit, Attendance Not Confirmed |
| AstraZeneca | Pharmaceutical manufacturer | Pharma sites depend on highly controlled maintenance, compliance, and asset uptime. | astrazeneca.com | Facilities Director, Engineering Manager, Procurement Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Stena AB | Transport / maritime operator | Fleet, port, and facility maintenance requirements make it a natural buyer for services and technology. | stena.com | Maintenance Manager, Fleet Operations, Procurement Director, Technical Superintendent | Strong Market Fit, Attendance Not Confirmed |
| Vattenfall | Energy utility | Utility assets require heavy maintenance, inspections, safety systems, and digital asset management. | vattenfall.com | Asset Manager, Maintenance Director, Sourcing Manager, Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| Trafikverket | Government transportation agency | Public infrastructure maintenance and procurement are directly aligned with event themes. | trafikverket.se | Contracting Officer, Procurement Manager, Asset Manager, Project Manager | Strong Market Fit, Attendance Not Confirmed |
| Göteborg Energi | Utility / public infrastructure operator | Local energy infrastructure operator with strong maintenance and reliability priorities. | goteborgenergi.se | Maintenance Manager, Procurement Lead, Operations Director, Technical Manager | Strong Market Fit, Attendance Not Confirmed |
| Saab | Aerospace / defense manufacturer | Complex manufacturing and technical operations require advanced maintenance and asset reliability solutions. | saab.com | Operations Director, Procurement Director, Maintenance Manager, Program Manager | Strong Market Fit, Attendance Not Confirmed |
| Scania | Vehicle manufacturer | Manufacturing and production operations create ongoing maintenance, automation, and procurement needs. | scania.com | Plant Manager, Maintenance Director, Sourcing Manager, Industrial Engineer | Strong Market Fit, Attendance Not Confirmed |
| AB Volvo / Volvo Cars | Automotive / industrial manufacturer | Large-scale production environments are prime targets for maintenance technology and services. | volvocars.com | Operations Manager, Maintenance Manager, Procurement Manager, Engineering Director | Strong Market Fit, Attendance Not Confirmed |
| Sweco | Engineering and consulting | Influences maintenance planning, infrastructure design, and asset lifecycle services. | swecogroup.com | Project Director, Technical Director, Business Development Director, Asset Management Lead | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / VP Procurement | Procurement | C-level / VP | Owns supplier strategy and major maintenance buying decisions. |
| 2 | Director of Maintenance / Maintenance Manager | Operations / Maintenance | Director / Manager | Core technical buyer for maintenance solutions and services. |
| 3 | Strategic Sourcing Manager / Procurement Manager | Procurement | Manager | Sources contracts, vendors, and competitive bids. |
| 4 | Operations Director / Plant Manager | Operations | Director / Senior Manager | Responsible for uptime, throughput, and maintenance budgets. |
| 5 | Reliability Engineer / Asset Manager | Engineering / Asset Management | Specialist / Manager | Evaluates predictive maintenance and lifecycle improvement tools. |
| 6 | Facilities Director / Facilities Manager | Facilities | Director / Manager | Buys building maintenance, service, and compliance solutions. |
| 7 | Technical Director / Engineering Manager | Engineering | Director / Manager | Influences specifications for equipment, retrofit, and automation. |
| 8 | Contracting Officer / Public Procurement Lead | Government / Procurement | Manager / Senior Manager | Relevant for public infrastructure and service contracts. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Industrial Automation | Direct fit for maintenance technology and production reliability. | Automation retrofits, sensors, predictive maintenance |
| 2 | Machinery | Equipment owners and operators are core buyers. | Spare parts, service contracts, technical upgrades |
| 3 | Mechanical or Industrial Engineering | Engineering-led maintenance environments dominate the audience. | Engineering services, reliability consulting |
| 4 | Construction | Building and infrastructure maintenance overlap strongly. | Facilities maintenance, retrofit, compliance services |
| 5 | Utilities | Utility assets require rigorous uptime and inspection programs. | Asset management, condition monitoring, service contracts |
| 6 | Oil & Energy | Energy operators depend on maintenance-heavy assets and safety compliance. | Inspection, reliability, shutdown support |
| 7 | Transportation/Trucking/Railroad | Fleet and infrastructure maintenance are highly relevant. | Fleet maintenance software, service providers |
| 8 | Logistics & Supply Chain | Spare parts, warehouses, and uptime-critical operations. | Spare-part logistics, inventory optimization |
| 9 | Facilities Services | Direct support to property and industrial maintenance buyers. | FM outsourcing, cleaning, technical services |
| 10 | Computer Software | CMMS/EAM, analytics, and planning platforms are highly relevant. | Maintenance software, AI, data dashboards |
| 11 | Government Administration | Public-sector asset owners and buyers attend maintenance events. | Public procurement, infrastructure services |
| 12 | Environmental Services | Sustainability and resource efficiency are explicit event themes. | Energy efficiency, waste reduction, compliance tools |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official event text provided | No official attendance number was included in the accessible event copy. |
| Exhibitor count | Not publicly confirmed | Confirmed unavailable | Official website reference to exhibitor list | The provided source mentions an exhibitor list page but does not publish a count in the text supplied. |
| Buyer count | Not publicly confirmed | Confirmed unavailable | No official buyer registration data in provided text | Could be assessed only after reviewing the registration / attendee directory if published. |
| Speaker count | Not publicly confirmed | Confirmed unavailable | Official agenda / stage programme referenced | A formal programme exists, but no speaker total was provided in the supplied content. |
| Sponsor count | Not publicly confirmed | Confirmed unavailable | No sponsor data in provided text | Sponsor inventory may be available on the live event site, but it was not present in the supplied text. |
| Historical attendance | Not included here | Not verified in supplied text | Current official website copy only | Use prior-year official statistics only if available from archived organizer materials. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Sustainable maintenance | Reduce energy, waste, and lifecycle cost | Position as efficiency and ESG enabler | Energy optimization, lifecycle tools, reporting software |
| Safe industry | Improve worker and asset safety | Target EHS and operations leaders | Safety systems, inspections, compliance services |
| Future production | Upgrade production reliability and throughput | Demonstrate ROI from modernization | Automation, sensors, controls, analytics |
| Skilled maintenance | Close skills and workforce gaps | Offer training, certification, and service support | Training, staffing, consulting, managed services |
| Digitalization | Better visibility into assets and downtime | Lead with CMMS/EAM and data use cases | Software platforms, integration, dashboards |
| Resource efficiency | Lower spare-part and maintenance waste | Promote optimization and inventory control | Inventory planning, parts logistics, analytics |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Strong fit for maintenance, operations, procurement, engineering, and public-sector buyers. |
| Decision-maker availability | High | The event structure suggests a mix of senior technical and commercial decision-makers. |
| Data collection potential | Medium | Promising if exhibitor, agenda, and participant listings are fully accessible on the live site. |
| Apollo targeting potential | Very High | Clear account and title signals for industrial, utility, transport, and public-sector prospecting. |
| Geographic targeting potential | High | Strong Sweden and Nordic targeting with useful regional clustering around Gothenburg. |
| Best outreach approach | High-touch, technical, account-based | Lead with uptime, safety, sustainability, and cost reduction outcomes. |
| Overall lead quality | High | Excellent event for B2B attendee list building and maintenance-solution prospecting. |
| Best use case | Account targeting, exhibitor prospecting, and buyer list enrichment | Ideal for suppliers selling maintenance software, services, equipment, and consulting. |
| Limitations / risks | Attendance volumes not confirmed | Need official exhibitor / agenda / registration data for precise list accuracy. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Industrial Automation; Machinery; Mechanical or Industrial Engineering; Construction; Utilities; Oil & Energy; Transportation/Trucking/Railroad; Logistics & Supply Chain; Facilities Services; Computer Software; Government Administration | Match the event’s asset-intensive buyer base. |
| Departments | Procurement; Operations; Engineering; Maintenance; Facilities; Supply Chain; IT; Asset Management; EHS | Capture the full buying committee. |
| Seniority | Manager; Director; VP; CXO; Owner | Prioritize decision-makers and influencers. |
| Job titles | Maintenance Manager, Plant Manager, Procurement Manager, Asset Manager, Reliability Engineer, Facilities Director, Operations Director, Engineering Manager, Contracting Officer, Technical Director | Target roles most likely to buy or specify maintenance solutions. |
| Geography | Sweden; Norway; Denmark; Finland; Northern Europe | Reflects the event’s strongest reachable buyer pool. |
| Employee size | 200-500; 500-1,000; 1,000-5,000; 5,000+ | Prioritize asset-heavy mid-market and enterprise accounts. |
| Keywords | maintenance, reliability, asset management, CMMS, EAM, predictive maintenance, condition monitoring, plant operations, uptime, lifecycle cost, industrial safety | Increase relevance for event-aligned buying intent. |
| Company type | Public company; enterprise; public-sector agency; regulated operator; industrial manufacturer | Targets organizations with formal procurement and maintenance budgets. |
| Revenue range | Mid-market to enterprise revenue bands | Focus on large enough operators to justify maintenance investments. |
Suggested Apollo Search Logic: target companies in Industrial Automation, Machinery, Utilities, Construction, and Transportation with titles containing maintenance, operations, procurement, reliability, facilities, asset management, or engineering; prioritize seniority Manager and above, geography Sweden/Nordics, and keywords such as CMMS, EAM, predictive maintenance, condition monitoring, and uptime.
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Underhållsmässan official website | Official organizer source | Event name, dates, venue, city, positioning, focus areas, organizer identity | Very High |
| The Swedish Exhibition & Congress Centre Group | Organizer / venue group website | Venue identity, city-centre location, ownership and organizer context | High |
| Underhåll – How to find us | Official event page | Venue and visit-planning context | High |
| Underhåll exhibitor list page | Official event directory page | Confirmed existence of exhibitor directory and exhibitor-focused participation structure | High |
| Underhåll stage programme | Official agenda page | Conference / programme structure | High |
| Underhåll – About Underhåll | Official event description | Event purpose, cross-industry relevance, maintenance focus, sustainability themes | High |
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Tell us your work email and our AI instantly builds a buyer list matched to Maintenance Summit - Underhall — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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