Lorie Valley Wine Trade Fair
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Lorie Valley Wine Trade Fair — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds
About this event
Lorie Valley Wine Trade Fair
Lorie Valley Wine Trade Fair, presented by Salon des Vins de Loire, is a leading professional meeting point for the wine and spirits industry, bringing together trade professionals around the Loire Valley wine region. The event is designed for networking, discovery of vintages, and business interactions across the value chain—from producers and brands to industry partners and sector stakeholders.
Dates
The next edition is held on 1–2 February 2027.
Venue
The fair takes place at the Parc des Expositions - Angers.
City & Country
Located in Angers, France. (The venue address listed by the organizers is: Parc des Expositions, 3520 Route de Paris, Saint Sylvain d'Anjou, 49480 VERRIERES EN ANJOU.)
What makes this trade fair valuable for professionals
Salon des Vins de Loire is positioned as “the unmissable trade show for professionals in the wine and spirits industry”. It brings together 300 exhibitors and features 12,500 cuvées, creating a large-scale environment where buyers, producers, and partners can meet, evaluate products, and strengthen commercial relationships.
Scale and positioning
The organizers report 4,300 visitors and highlight a strong professional focus, with 12.3% young winemakers participating. This balance supports both established industry business development and the visibility of emerging talent within the Loire Valley sector.
Professional experience: tasting and sector programming
The fair includes dedicated areas and activities for professional visits and tasting experiences. Attendees can explore free tasting spaces linked to the event’s terroirs, participate in themed zones, and engage with programming designed to connect the industry beyond individual booths. Notable elements include:
- Espace de Libre Dégustation (Free tasting area)
- La Chenin Fan Zone
- Le Palais des Ligers
- Le Concours des Ligers
- La Matinale des étudiants (student morning program)
Audience fit
This event is oriented toward 100% professionals, making it well suited for organizations looking to engage directly with the Loire Valley wine ecosystem—such as wine producers, wine merchants, industry partners, and trade stakeholders involved in product discovery, distribution discussions, and brand development.
Networking and regional focus
By centering the event on Loire Valley wines and territories, Salon des Vins de Loire supports both sector collaboration and business conversations tied to specific appellations and winemaking profiles. The result is a concentrated, industry-relevant fair experience for those seeking high-quality professional interactions in the wine and spirits market.
For precise exhibitor lists, updated program details, and on-site logistics, the organizers provide the official “Programme 2026” and related pages through the event’s official website.
Data sheet
Salon des Vins de Loire – Event Attendee & Buyer Profile Analysis
Event Date: 1–2 February 2027
Location: Angers, France | Angers Exhibition Center (Parc des Expositions - Angers)
Event Status: Upcoming
Research Date: 2 July 2026
Event Overview
| Event Name | Salon des Vins de Loire |
| Event Date | 1–2 February 2027 |
| Event Status | Upcoming |
| Venue | Angers Exhibition Center / Parc des Expositions - Angers |
| City | Angers |
| State / Region | Pays de la Loire, Maine-et-Loire |
| Country | France |
| Organizer | Destination Angers |
| Official Event Website | salondesvinsdeloire.com |
| Event Type | Professional wine trade fair / B2B industry exhibition |
| Primary Category | Food & Beverages |
| Secondary Applicable Categories | Wine & Spirits, Hospitality, Logistics & Transportation, Retail |
| Audience Reach | Primarily national with meaningful international buyer and exhibitor relevance across the Loire wine sector |
| Estimated Attendance / Expected Footfall | 4,300 visitors referenced on the official site for the 2026 edition; 2027 attendance not publicly confirmed |
| Attendance Data Reliability | Historical / prior-year evidence. Attendance figure not publicly confirmed by the organizer for the 2027 edition. |
| Main Purpose of Event | Professional meeting point for the Loire wine and spirits sector focused on tasting, sourcing, distribution, market development, and business networking. |
About the Event
Salon des Vins de Loire is a professional trade fair centered on the Loire wine region and its associated wine and spirit businesses. The official website presents it as a “grand rendez-vous professionnel” and highlights a large exhibitor base, tasting opportunities, and sector-focused programming for trade visitors.
The event matters because it concentrates producers, buyers, distributors, importers, retailers, and industry partners in one commercial setting. It is particularly relevant for sourcing, portfolio expansion, route-to-market partnerships, export development, wine tourism, and procurement conversations across the beverage supply chain.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Wine importers | Import and export companies, beverage import houses | Sourcing, portfolio selection, supplier negotiation | High-value route-to-market and distribution opportunities |
| Distributors and wholesalers | Wine wholesalers, beverage distributors, cash & carry groups | Brand onboarding, purchasing, account growth | Core target for sales conversion and channel expansion |
| Retail buyers | Supermarkets, specialty wine shops, convenience groups | Category management, assortment selection, promotions | Important for listing, private label, and seasonal buying |
| On-trade buyers | Hotels, restaurants, bars, wine bars, hospitality groups | Menu planning, beverage procurement, supplier review | Useful for premium and regional wine placements |
| Independent merchants / cavistes | Wine merchants, specialty retailers, boutique chains | Selection, buying, consumer trend tracking | Strong fit for artisanal and appellation-driven producers |
| Producer owners / export managers | Wineries, estates, cooperatives, négociants | Business development, market access, partnership creation | Core exhibitor-side decision makers and matchmakers |
| Wine tourism operators | Tour operators, destination agencies, cellar door teams | Experience packaging, partnerships, regional promotion | Relevant for enotourism and destination marketing suppliers |
| Trade media and analysts | Wine press, B2B publishers, market research firms | Influence, editorial coverage, market visibility | Amplifies exhibitor visibility and sector credibility |
| Industry associations and cooperatives | Wine associations, appellation bodies, producer groups | Standards, networking, promotion, member support | Useful for partnership, sponsorship, and member outreach |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Angers | Local producers, trade buyers, hospitality operators | High | Major regional hub for Loire Valley wine business |
| Pays de la Loire / western France | Regional distributors, retailers, hotel and restaurant buyers | High | Strong proximity-driven attendance |
| Loire Valley wine corridor | Wineries, cooperatives, appellation stakeholders, tourism operators | Very High | Core industry geography for the event |
| Paris / Île-de-France | Importers, wholesalers, national retail buyers, media | Medium to High | Important commercial destination market |
| Other French wine regions | Cross-regional buyers, producers, consultants | Medium | Opportunity for comparative sourcing and networking |
| International markets | Importers, export agents, foreign distributors | Medium | Likely present through export-focused trade relationships |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is anchored in France’s Loire wine sector and primarily draws French trade participants, while also supporting export-oriented commercial activity. |
4. Sample Buyer Companies and Websites
Note: The official website text provided confirms the event and references a 2026 exhibitor list, but it does not include named attendee or buyer directories in the supplied content. The organizations below are market-relevant buyer-side targets for prospecting, not confirmed 2027 attendees.
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| System U | Retail buyer | Large grocery buyer with wine category sourcing needs | systeme-u.com | Category Manager, Wine Buyer, Purchasing Director | Strong Market Fit, Attendance Not Confirmed |
| Carrefour | Retail buyer | National retail buyer with extensive beverage assortment management | carrefour.com | Category Manager, Beverage Buyer, Supply Chain Manager | Strong Market Fit, Attendance Not Confirmed |
| E.Leclerc | Retail buyer | Major French retail network active in wine and spirits sourcing | e-leclerc.com | Category Manager, Wine Buyer, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Nicolas | Specialty wine retailer | Specialist chain highly aligned to producer discovery and tasting | nicolas.com | Purchasing Manager, Category Buyer, Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| Metro France | Wholesale buyer | Foodservice and wholesale buyer with beverage procurement relevance | metro.fr | Buying Manager, Beverage Category Manager, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Cdiscount | E-commerce retail buyer | Online marketplace and retail channel potential for wine SKUs | cdiscount.com | Marketplace Manager, Category Manager, Purchasing Director | Strong Market Fit, Attendance Not Confirmed |
| Sodexo | Foodservice buyer | Large hospitality and catering procurement organization | sodexo.com | Procurement Manager, Category Manager, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Accor | Hospitality buyer | Hotel group with beverage procurement and premium guest experience needs | group.accor.com | Procurement Director, F&B Director, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Eataly | Premium food and beverage buyer | Premium wine assortment and brand storytelling fit | eataly.com | Buying Director, Wine Buyer, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Bidfood | Distributor / wholesale buyer | Foodservice distributor with beverage category sourcing needs | bidfood.fr | Sourcing Director, Category Buyer, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Lavinia | Specialty wine retailer | Premium wine retail and curation focus | lavinia.com | Buying Manager, Category Manager, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Maison Saget La Perrière | Producer / négociant | Loire-focused producer with strong event relevance and network value | sagetlaperriere.com | Export Director, Sales Director, Marketing Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Buying Director / Head of Buying | Commercial / Procurement | Director / VP | Owns portfolio decisions and supplier onboarding |
| 2 | Wine Buyer / Beverage Buyer | Buying / Category Management | Manager / Senior Manager | Directly controls assortment and sourcing decisions |
| 3 | Export Director / International Sales Director | Sales / Export | Director | Drives market development and distributor relationships |
| 4 | Procurement Manager / Strategic Sourcing Manager | Procurement | Manager / Director | Negotiates pricing, service levels, and long-term supply |
| 5 | Category Manager | Merchandising / Buying | Manager | Evaluates product mix, margins, and sell-through performance |
| 6 | Distributor Commercial Director | Commercial | Director | Influences brand partnerships and channel growth |
| 7 | Hospitality Purchasing Manager / F&B Director | Food & Beverage / Operations | Manager / Director | Purchases beverages for hotels, restaurants, and venues |
| 8 | Supply Chain Director | Supply Chain | Director / VP | Manages flow, logistics, and service continuity |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Food & Beverages | Core sector for wine producers, distributors, and buyers | Primary industry for sourcing and partnership outreach |
| 2 | Wine & Spirits | Direct category alignment | Wine trade, export, and distribution targeting |
| 3 | Import & Export | International buying and route-to-market activity | Importer and distributor prospecting |
| 4 | Wholesale | Channel partners and bulk buyers are highly relevant | Distributor and cash-and-carry outreach |
| 5 | Retail | Retail buyers are key decision makers for wine listings | Supermarket and specialty chain category buyers |
| 6 | Hospitality | Hotels and restaurants source wines for guest experience | On-trade buyer engagement |
| 7 | Logistics & Supply Chain | Relevant to cold chain, fulfillment, and export logistics | Transport and warehousing solutions |
| 8 | Events Services | Trade fair ecosystem includes service and activation partners | Sponsorship and event activation targeting |
| 9 | Hospital & Health Care | Large hospitality and catering buyers may be present via group procurement | Foodservice procurement |
| 10 | Management Consulting | Consultants influence market strategy, export planning, and brand development | Partner/channel advisory outreach |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 4,300 visitors | Historical / prior-year evidence | Official website reference to the 2026 edition | Current-year 2027 attendance not publicly confirmed |
| Exhibitor count | 300 exposants | Historical / prior-year evidence | Official website meta description and homepage content | Presented as a key scale indicator for the trade fair |
| Buyer count | Attendance figure not publicly confirmed by the organizer | Not confirmed | No public buyer breakdown in provided official text | Buyer roles inferred from event positioning |
| Speaker count | Not publicly confirmed in provided source text | Not confirmed | Official website content reviewed | Program pages are referenced but counts are not published in the excerpt |
| Sponsor count | Not publicly confirmed in provided source text | Not confirmed | Official website partners section referenced | Partner names not included in the supplied content |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Better pricing, reliable volume, supplier diversification | Direct buyer meetings and tastings | Wine supply, portfolio management, private label support |
| Distribution | New brands, regional exclusivity, logistics support | Channel partnership discussions | Importer/distributor programs |
| Export development | International market access | Cross-border buyer networking | Export-readiness, compliance, trade support |
| Retail assortment | Consumer-demand driven SKU selection | Category buyer discovery | Retail-ready packaging, pricing, merchandising assets |
| Wine tourism | Destination promotion and visitor experience | Partnership building with tourism operators | Enotourism activations and visitor packages |
| Sustainability | Eco-design, packaging reduction, responsible sourcing | ESG positioning and supplier differentiation | Sustainable packaging, logistics, reporting tools |
| Brand building | Visibility and trade credibility | Tastings, awards, media coverage | PR, stand design, event marketing |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is explicitly positioned for professionals in wine and spirits. |
| Decision-maker availability | High | Likely presence of buyers, importers, sales leaders, and procurement professionals. |
| Data collection potential | Medium | Good prospecting potential, but the supplied official text does not expose named attendee lists. |
| Apollo targeting potential | High | Strong industry and title alignment for commercial outreach. |
| Geographic targeting potential | High | Regional Loire focus with national French buyer coverage and export angles. |
| Best outreach approach | Very High | Account-based outreach to buyers, importers, distributors, and category managers. |
| Overall lead quality | High | Excellent event for wine trade prospecting and commercial relationship building. |
| Best use case | Attendee list building, distributor outreach, buyer profiling, and exhibitor sales | Best suited for wine, beverage, logistics, and retail B2B campaigns. |
| Limitations / risks | Medium | No named 2027 attendee list in the supplied text; some figures are historical only. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Food & Beverages; Wine & Spirits; Wholesale; Retail; Hospitality; Import & Export; Logistics & Supply Chain; Events Services; Management Consulting; Consumer Goods | Capture the most likely buyer and commercial stakeholder pool |
| Departments | Procurement, Purchasing, Commercial, Sales, Export, Merchandising, Operations, Supply Chain, Food & Beverage | Focus on decision-making and buying functions |
| Seniority | Manager, Director, VP, C-Level, Owner, Partner | Prioritize decision-makers and budget holders |
| Job titles | Buyer, Wine Buyer, Beverage Buyer, Category Manager, Procurement Manager, Purchasing Director, Export Director, Commercial Director, Supply Chain Director, F&B Director | Direct match to event attendee and buyer profiles |
| Geography | France; Western Europe; Belgium; Netherlands; Germany; United Kingdom; export markets relevant to Loire wine trade | Align with likely buyer and distributor origin |
| Employee size | 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,000+ | Covers both specialist buyers and large retail groups |
| Keywords | wine, beverage, spirits, importer, distributor, wholesale, category management, procurement, sourcing, export, cellar, retail buying | Refines search to trade-focused commercial roles |
| Company type | Retailers, importers, distributors, wholesalers, hospitality groups, producers, cooperatives | Captures both buyers and partner organizations |
Suggested Apollo Search Logic: (wine OR beverage OR spirits) AND (buyer OR purchasing OR procurement OR category manager OR export director OR commercial director OR distributor OR importer) AND geography:(France OR Western Europe) AND seniority:(manager OR director OR VP OR owner)
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Salon des Vins de Loire official website | Official organizer source | Event title, professional positioning, venue, dates, visitor/exhibitor scale, 2026 references | Very High |
| Destination Angers contact and venue footer details | Official organizer/venue information | Organizer identity and venue address in Verrières-en-Anjou / Angers area | Very High |
| Official homepage text citing “1er et 2 février 2027” | Official event page | Confirmed 2027 event dates and Angers location | Very High |
| Official homepage figures: 4,300 visitors; 300 exhibitors; 12.3% young winemakers | Official event statistics | Historical scale indicators referenced on the site | High |
| Official site navigation references to exhibitor list / program 2026 / expose 2027 | Official event site structure | Existence of current-year planning pages and prior-year evidence context | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Lorie Valley Wine Trade Fair — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds