Logistics & Automation is a Stockholm-based industry meeting place focused on the future of logistics. The official event positioning highlights automation, warehousing, technology, transportation, 3PL, service, system integration, and forklifts, with an emphasis on practical innovation and operational improvement. It is co-located with Empack, which increases cross-attendance from packaging, supply chain, and fulfillment communities.
The event matters because it attracts decision-makers with purchasing power who are actively looking for new solutions. For suppliers, it is relevant for business development, channel partnerships, solution selling, and lead generation across logistics operations, warehouse modernization, transport efficiency, robotics, and last-mile delivery. It is also useful for buyers seeking benchmark technologies, integration partners, and workflow improvements.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment |
Typical Organizations |
Buying Role or Influence |
Relevance to Exhibitors / Suppliers |
| Procurement and sourcing teams | Shippers, manufacturers, retailers, 3PLs, distributors | Evaluate suppliers, compare pricing, manage sourcing | High-value targets for transport, automation, WMS, equipment, and service providers |
| Supply chain leaders | Industrial firms, consumer goods companies, e-commerce operators | Influence network design, resilience, and operating model decisions | Relevant for planning, optimization, and visibility solutions |
| Warehouse and operations managers | Distribution centers, fulfillment hubs, industrial warehouses | Specify equipment, oversee productivity and labor efficiency | Strong fit for automation, material handling, robotics, and software |
| Transportation and fleet managers | Carriers, shippers, freight forwarders, 3PLs | Control routing, carrier selection, fleet efficiency | Relevant for telematics, fleet systems, route optimization, and transport tech |
| Technology leaders | Enterprise logistics tech, shippers, integrators, 3PLs | Assess software, integration, data, AI, and automation platforms | High fit for SaaS, AI, analytics, and integration vendors |
| Facilities and site leaders | Warehouse operators, distribution networks, industrial properties | Influence layout, building systems, equipment, and safety | Relevant for racking, conveyors, forklifts, and facility services |
| E-commerce and last-mile teams | Retailers, D2C brands, parcel and delivery operators | Drive delivery speed, returns, and customer fulfillment strategy | Relevant for last-mile software, parcel visibility, and sorting systems |
| 3PL and logistics service providers | Contract logistics, freight forwarding, warehousing providers | Buy technology and equipment; partner on services | Important for channel sales and solution partnerships |
| Investors and consultants | Strategy firms, PE/VC, logistics advisors | Shape market awareness, diligence, and partnerships | Useful for thought leadership and market intelligence |
| Industry media and association leaders | Trade media, logistics associations, standards bodies | Influence visibility and market education | Supports brand reach and event amplification |
2. Event Location and Attendee Geographic Origin
| Geographic Area |
Likely Attendee Origin |
Buyer Concentration |
Notes |
| Stockholm host city | Local logistics operators, shippers, retailers, tech vendors | High | Stockholm is a major Nordic commercial hub and a strong base for logistics decision-makers |
| Stockholm County / Mälardalen | Regional DCs, transport firms, industrial users, retailers | High | Strong concentration of warehousing, fulfillment, and distribution activity |
| Sweden national | National chains, manufacturers, 3PLs, integrators, public-sector logistics buyers | High | Official positioning indicates a national industry meeting place |
| Nordic region | Companies from Norway, Denmark, Finland, Iceland | Medium | Logistics technology and supply chain solutions often scale across Nordics |
| Northern Europe / EU | International exhibitors, solution providers, partners | Medium | Likely for specialized automation, software, and equipment suppliers |
| Global / long-haul trade interest | Global OEMs and software vendors with Nordic channel plans | Low to Medium | Possible, but not the primary audience based on official positioning |
3. Audience Reach
4. Sample Buyer Companies and Websites
| Buyer Company / Organization |
Buyer Type |
Why It Is Relevant |
Website |
Best Job Titles to Target |
Evidence Level |
| PostNord | Parcel / logistics operator | Large Nordic logistics network, automation and delivery optimization needs | postnord.com | Head of Logistics, Procurement Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| ICA Gruppen | Retail / grocery buyer | Retail distribution, DC automation, supply chain efficiency | icagruppen.se | Category Manager, Supply Chain Director, Warehouse Manager | Strong Market Fit, Attendance Not Confirmed |
| Axfood | Retail / wholesale buyer | Distribution centers, transport optimization, warehouse tech | axfood.se | Procurement Lead, Logistics Manager, Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| H&M Group | Retail / omnichannel operator | Global supply chain, fulfillment, and automation needs | hmgroup.com | Supply Chain Director, Logistics Lead, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Scania | Manufacturer / industrial buyer | Industrial logistics, internal flows, automation, and sourcing | scania.com | Strategic Sourcing Manager, Logistics Director, Plant Manager | Strong Market Fit, Attendance Not Confirmed |
| Volvo Group | Manufacturer / industrial buyer | Complex supply chain and warehouse automation relevance | volvogroup.com | Global Procurement, Supply Chain Director, Operations Leader | Strong Market Fit, Attendance Not Confirmed |
| A.P. Moller - Maersk | Logistics / 3PL / freight buyer | Global logistics, warehousing, integration, automation | maersk.com | Procurement Manager, Solutions Director, Warehouse Operations Lead | Strong Market Fit, Attendance Not Confirmed |
| DB Schenker | Logistics / 3PL provider | Regional logistics, automation, and service integration needs | dbschenker.com | Operations Director, Procurement Lead, Technology Manager | Strong Market Fit, Attendance Not Confirmed |
| DHL Supply Chain | 3PL / contract logistics | Automation, WMS, robotics, and network optimization | dhl.com | Site Director, Procurement Manager, Solutions Architect | Strong Market Fit, Attendance Not Confirmed |
| Bring | Parcel / logistics operator | Nordic transport and distribution operation with technology needs | bring.com | Logistics Director, Operations Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Bergendahls | Retail / wholesale buyer | Warehouse, retail distribution, and procurement interest | bergendahls.se | Category Manager, Logistics Manager, Purchasing Manager | Strong Market Fit, Attendance Not Confirmed |
| Tetra Pak | Manufacturer / packaging-linked buyer | Supply chain, warehouse automation, and industrial efficiency | tetrapak.com | Supply Chain Director, Procurement Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority |
Job Title / Function |
Department |
Seniority Level |
Why This Role Matters |
| 1 | Chief Procurement Officer / VP Procurement | Procurement | Executive | Owns supplier strategy and budget for logistics, systems, and equipment |
| 2 | Director of Procurement / Strategic Sourcing Manager | Sourcing | Director / Manager | Evaluates vendors, manages RFPs, and qualifies new logistics solutions |
| 3 | Supply Chain Director | Supply Chain | Director | Influences network design, resilience, and automation priorities |
| 4 | Warehouse / Distribution Center Manager | Operations | Manager | Directly responsible for automation, labor efficiency, and throughput |
| 5 | Logistics / Transportation Director | Logistics | Director | Responsible for carrier strategy, routing, and service performance |
| 6 | Operations Director / Head of Operations | Operations | Director / Head | Oversees execution, service levels, and process improvement |
| 7 | IT Director / CIO / CTO | IT / Digital | Executive / Director | Approves software, integration, data, AI, and platform investments |
| 8 | Facilities Director / Site Manager | Facilities / Real Estate | Director / Manager | Influences building systems, layout, and operational readiness |
| 9 | Product Manager / Solutions Manager | Product / Innovation | Manager | Maps new market needs to logistics technology and service offerings |
| 10 | Business Development Director / Partnerships Director | Commercial / Partnerships | Director | Seeks new customers, alliances, and channel opportunities |
| Priority |
Apollo Industry |
Why It Fits the Event |
Best Buyer Use Case |
| 1 | Logistics & Supply Chain | Core event theme and buyer base | 3PLs, shippers, warehousing, transport, fulfillment |
| 2 | Import & Export | Trade flows and distribution relevance | Cross-border logistics, customs, trade compliance |
| 3 | Warehousing | Warehousing is explicitly highlighted on the event site | DC operators, storage optimization, intralogistics |
| 4 | Industrial Automation | Automation and robotics are core focus areas | Conveyors, robots, end-of-line systems, controls |
| 5 | Computer Software | Tech stack for logistics, integration, and visibility | WMS, TMS, AI, analytics, orchestration platforms |
| 6 | Information Technology & Services | Digital transformation and systems integration | Implementation, integration, managed services |
| 7 | Transportation/Trucking/Railroad | Transport and fleet operations are central to logistics | Routing, fleet optimization, last-mile, carrier tech |
| 8 | Retail | Retailers are major logistics and fulfillment buyers | Omnichannel distribution, returns, store replenishment |
| 9 | Consumer Goods | Frequent buyers of warehouse and transport solutions | Supply chain efficiency and demand fulfillment |
| 10 | Mechanical or Industrial Engineering | Relevant to material handling and automation projects | Engineering-led buyers of systems and equipment |
| 11 | Computer Networking | Connected warehouse and logistics systems | IoT, device connectivity, data exchange |
| 12 | Business Supplies & Equipment | Material handling and operational equipment | Forklifts, racking, conveyors, handling tools |
6. Estimated Attendance
| Metric |
Figure |
Status |
Source / Basis |
Notes |
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Official website reviewed; no public attendance figure identified | Attendance figure not publicly confirmed by the organizer. |
| Exhibitor count | Not publicly confirmed in provided source text | Unconfirmed | Exhibitors 2026 section referenced; no count provided in source text | Use official exhibitor directory for verification if available |
| Buyer count | Not publicly confirmed | Unconfirmed | Organizer states the event brings together decision-makers with purchasing power | Buyer audience is clearly implied, but numbers are not public |
| Speaker count | Not publicly confirmed in provided source text | Unconfirmed | Website references “industry’s brightest minds,” but no count provided | Agenda page needed for confirmation |
| Sponsor count | Not publicly confirmed | Unconfirmed | Sponsorship referenced on site, no count provided | Potentially useful for account targeting if sponsor list is published |
| Historical attendance | Not extracted from provided source text | Unavailable | No prior-year attendance figure included in the supplied official text | Prior-year official directories would be needed for evidence-based estimates |
7. Key Focus Areas and Buyer Engagement
| Focus Area |
Typical Buyer Need |
Buyer Engagement Opportunity |
Relevant Supplier Offering |
| Procurement | Reliable vendors, cost control, contract flexibility | RFP conversations, supplier comparison, ROI messaging | Procurement services, sourcing tools, managed services |
| Automation & Robotics | Labor efficiency, throughput, reduced errors | Live demos and solution discovery | Robots, conveyors, sorters, pick systems |
| Warehousing | Layout, storage density, safety, productivity | Space planning and operational benchmarking | Racking, forklifts, WMS, MHE |
| Transportation | Route efficiency, delivery reliability, fleet visibility | Carrier and fleet technology discussions | TMS, telematics, routing, last-mile systems |
| 3PL / Contract Logistics | Service flexibility and integration | Partnership and account-based selling | Integration services, fulfillment tech, automation |
| Digital Transformation | Data visibility and process automation | Thought leadership on AI, data, integration | ERP integration, analytics, AI platforms |
| Last-Mile Delivery | Speed, returns, customer satisfaction | E-commerce operations and service selling | Parcel systems, route optimization, lockers |
| Sustainability | Lower emissions, resilient supply chains | ESG and efficiency positioning | Energy-efficient equipment, greener transport tech |
| Factor |
Assessment |
Explanation |
| Buyer relevance | Very High | The event is explicitly positioned around decision-makers with purchasing power in logistics and automation. |
| Decision-maker availability | High | Procurement, operations, supply chain, and technology leaders are the strongest audience segments. |
| Data collection potential | High | Likely exhibitor directory, app, and meeting tools support lead capture if access is available. |
| Apollo targeting potential | Very High | Clear industry and title signals make Apollo filtering effective for account-based outreach. |
| Geographic targeting potential | High | Strong Sweden and Nordic relevance allows precise regional targeting. |
| Best outreach approach | High-touch ABM | Target operations, procurement, and supply chain leaders with tailored solution messaging. |
| Overall lead quality | High | Strong fit for B2B lead generation, attendee list building, and logistics solution sales. |
| Best use case | Prospecting and event intelligence | Account mapping, booth outreach, appointment setting, and post-event follow-up. |
| Limitations / risks | Attendance and exhibitor volume unconfirmed | No public figure was identified in the supplied official text, so scale assumptions should be avoided. |
| Filter Type |
Recommended Filters |
Purpose |
| Apollo industries | Logistics & Supply Chain; Transportation/Trucking/Railroad; Warehousing; Industrial Automation; Computer Software; Information Technology & Services; Retail; Consumer Goods; Import & Export; Mechanical or Industrial Engineering | Narrow to the most relevant buyer and solution-provider ecosystems |
| Departments | Procurement, Operations, Supply Chain, Logistics, IT, Digital Transformation, Facilities | Reach both budget holders and operational influencers |
| Seniority | Manager, Director, VP, CXO | Prioritize decision-makers with purchase authority |
| Job titles | Procurement Manager, Director of Procurement, Strategic Sourcing Manager, Supply Chain Director, Logistics Director, Warehouse Manager, Operations Director, CIO, CTO, IT Director, Facilities Director | Focus outreach on the most actionable buying roles |
| Geography | Sweden; Stockholm County; Nordics; Northern Europe | Match the event’s strongest attendance corridor |
| Employee size | 51-200; 201-500; 501-1000; 1001-5000; 5000+ | Most likely to have formal logistics and procurement buying processes |
| Keywords | logistics, warehouse, automation, robotics, WMS, TMS, 3PL, distribution, supply chain, last mile, fulfillment, material handling | Find accounts actively working on logistics modernization |
| Company type | Enterprise, mid-market, operator, service provider, integrator, retailer, manufacturer | Match the event’s buyer and partner ecosystem |
| Revenue range | Mid-market and enterprise revenue bands where available | Prioritize firms with budget for automation and systems |
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.