| 1. Who Attends: Buyers / Attendees |
| Buyer / Attendee Segment |
Typical Organizations |
Buying Role or Influence |
Relevance to Exhibitors / Suppliers |
| Kitchen and bath designers |
Design studios, interior design firms, independent consultants |
Specify products and influence brands selected for projects |
High-value specification and referral channel |
| Remodeling contractors |
Residential remodelers, renovation firms, kitchen and bath contractors |
Influence purchase decisions for projects and client upgrades |
Strong lead source for product demos and bundled solutions |
| Builders and developers |
Homebuilders, multifamily developers, residential construction firms |
Set standards and approve material selections |
Useful for scale orders and project specification |
| Retail buyers / category managers |
Home improvement retailers, kitchen and bath showrooms, appliance retailers |
Assortment planning, sourcing, vendor selection |
Critical for distribution, resale, and promotional programs |
| Distributors / wholesalers |
Regional and national plumbing, cabinetry, and appliance distributors |
Source products for channel resale |
High relevance for channel expansion and line-card growth |
| Importers and sourcing teams |
Importers, private-label brands, sourcing offices |
Evaluate factories, product quality, and compliance |
Good fit for manufacturers and OEM suppliers |
| Procurement and sourcing teams |
Multi-location retail, hospitality, and construction buyers |
Vendor onboarding, cost control, and supplier selection |
Strong for strategic supplier outreach |
| Hospitality / project specifiers |
Hotels, resorts, multifamily, senior living, hospitality design groups |
Select durable, design-forward products for projects |
Relevant for high-volume, specification-based sales |
| Industry media and consultants |
Trade publications, market analysts, business consultants |
Influence awareness and amplify product news |
Useful for PR, launch visibility, and thought leadership |
| 2. Event Location and Attendee Geographic Origin |
| Geographic Area |
Likely Attendee Origin |
Buyer Concentration |
Notes |
| Host city: Las Vegas |
Local and regional attendees from Nevada and Southern California |
Medium |
Strong access to West Coast design, retail, and construction buyers |
| Host state / region: Nevada / Southwest |
Regional attendees from Arizona, California, Utah, Colorado, New Mexico |
High |
Accessible travel hub supports strong regional turnout |
| Nearby business hubs |
Los Angeles, Orange County, San Diego, Phoenix, Denver, Dallas |
High |
These metros contain dense clusters of showroom, builder, and distributor accounts |
| National reach |
United States-wide attendance from designers, dealers, builders, and manufacturers |
Very High |
KBIS is a national buying and specification event |
| International reach |
Canada, Mexico, Europe, Asia, and global manufacturing/sourcing networks |
Medium to High |
International exhibitor and sourcing interest is likely given the product categories |
| Trade corridor relevance |
West Coast, Sun Belt, national distribution corridors |
High |
Useful for logistics, wholesale, and channel partner targeting |
| 4. Sample Buyer Companies and Websites |
| Buyer Company / Organization |
Buyer Type |
Why It Is Relevant |
Website |
Best Job Titles to Target |
Evidence Level |
| Boston Interiors |
Retail / showroom / interiors |
Named attendee testimonial on official KBIS site; strong fit for product sourcing and display programs |
bostoninteriors.com |
Buyer, Category Manager, Showroom Director, Merchandising Manager |
Prior-Year Participation Evidence |
| Detail by Design |
Design firm |
Named attendee testimonial on official KBIS site; specifies products for projects |
detailbydesign.com |
Principal, Interior Designer, Specification Manager |
Prior-Year Participation Evidence |
| Middlefield Construction Inc. |
Construction / remodeling |
Named attendee testimonial on official KBIS site; likely evaluates product improvements for client projects |
middlefieldconstruction.com |
President, Project Executive, Procurement Manager, Estimator |
Prior-Year Participation Evidence |
| The Home Depot |
Retail / home improvement |
Major category buyer for kitchen and bath products; strong market fit for KBIS |
homedepot.com |
Category Manager, Merchandise Manager, Sourcing Director |
Strong Market Fit, Attendance Not Confirmed |
| Lowe’s |
Retail / home improvement |
Large-scale buyer and assortments decision-maker for bath and kitchen categories |
lowes.com |
Director of Merchandising, Category Manager, Product Development Manager |
Strong Market Fit, Attendance Not Confirmed |
| Wayfair |
E-commerce / retail |
Online category buyer for home, bath, and kitchen assortments |
wayfair.com |
Category Buyer, Vendor Manager, Merchant |
Strong Market Fit, Attendance Not Confirmed |
| Masco Corporation |
Manufacturer / brand owner |
Category leader in home improvement products; useful for partnerships and product benchmarking |
masco.com |
VP Sourcing, Product Manager, Business Development Director |
Strong Market Fit, Attendance Not Confirmed |
| Lixil |
Global bathroom and building products |
Relevant for competitive intelligence and channel partnerships |
lixil.com |
VP Sales, Channel Director, Product Marketing Director |
Strong Market Fit, Attendance Not Confirmed |
| Build.com |
E-commerce / specialty retail |
Bathroom and kitchen product seller with strong sourcing and vendor interest |
build.com |
Purchasing Manager, Merchant, Vendor Relations Manager |
Strong Market Fit, Attendance Not Confirmed |
| Buildertrend |
Construction technology / platform |
Software used by builders and remodelers who attend KBIS; relevant for digital workflow partnerships |
buildertrend.com |
Partnerships Director, VP Sales, Product Marketing |
Strong Market Fit, Attendance Not Confirmed |
| KB Home |
Homebuilder |
Large-scale buyer of kitchen and bath components for residential builds |
kbhome.com |
Director of Purchasing, VP Procurement, Construction Operations Leader |
Strong Market Fit, Attendance Not Confirmed |
| Lennar |
Homebuilder |
Specifies products across large residential developments |
lennar.com |
Purchasing Director, VP Supply Chain, Division President |
Strong Market Fit, Attendance Not Confirmed |
| Marriott International |
Hospitality |
Hotel renovation and guestroom refresh programs can drive kitchen/bath product sourcing |
marriott.com |
Director of Design, Procurement Manager, Project Manager |
Strong Market Fit, Attendance Not Confirmed |
| Hilton |
Hospitality |
Relevant for property improvement and standardization across hotel portfolios |
hilton.com |
Facilities Director, Procurement Director, Design Manager |
Strong Market Fit, Attendance Not Confirmed |
| Floor & Decor |
Retail / flooring and home improvement |
Adjacent home improvement category buyer; strong showroom and merchandising relevance |
flooranddecor.com |
Merchandising Director, Category Manager, Vendor Relations |
Strong Market Fit, Attendance Not Confirmed |
| 5. Job Profiles, Industries and Event Type |
| Priority |
Job Title / Function |
Department |
Seniority Level |
Why This Role Matters |
| 1 |
Chief Procurement Officer / VP Procurement |
Procurement |
C-level / VP |
Controls vendor strategy, sourcing, and approved supply base |
| 2 |
Director of Procurement / Strategic Sourcing Manager |
Procurement / Supply Chain |
Director / Manager |
Evaluates suppliers, pricing, quality, and lead times |
| 3 |
Category Manager / Merchandising Director |
Merchandising / Retail |
Manager / Director |
Selects product assortment and drives shelf, showroom, and online placement |
| 4 |
Kitchen & Bath Designer / Specification Designer |
Design |
Professional / Senior IC |
Specifies products into projects and influences brand preference |
| 5 |
Director of Construction / Project Executive |
Construction / Operations |
Director / Executive |
Influences product choices for residential and commercial builds |
| 6 |
Vice President of Supply Chain / Operations Director |
Supply Chain / Operations |
VP / Director |
Cares about fulfillment, inventory, service levels, and lead times |
| 7 |
Business Development Director / Partnerships Director |
Sales / Partnerships |
Director / VP |
Targets new channels, alliances, and distribution relationships |
| 8 |
Facilities Director / Property Operations Leader |
Facilities / Operations |
Director / Manager |
Relevant for renovation, refresh, and replacement cycles |
| 9 |
Product Manager / Product Marketing Manager |
Product / Marketing |
Manager / Senior Manager |
Tracks market trends, innovation, and launch opportunities |
| 10 |
Showroom Manager / Retail Operations Manager |
Retail Operations |
Manager |
Maintains buyer relationships and converts product interest into orders |
| Apollo Industries |
| Priority |
Apollo Industry |
Why It Fits the Event |
Best Buyer Use Case |
| 1 | Construction | Builders, remodelers, and contractors are core attendees | Project procurement and specification |
| 2 | Retail | Retail buyers and category managers source kitchen/bath product lines | Assortment and vendor sourcing |
| 3 | Building Materials | Core product ecosystem for cabinets, fixtures, surfaces, and accessories | Manufacturer and distributor targeting |
| 4 | Wholesale | Distributors and wholesalers are important channel partners | Line-card expansion |
| 5 | Import & Export | International sourcing and private-label channels are relevant | Cross-border sourcing |
| 6 | Furniture | Cabinetry and integrated storage align closely with the show | Design and product development |
| 7 | Home & Office | Primary event category alignment | Showroom and interior products |
| 8 | Commercial Real Estate | Hospitality, multifamily, and renovation projects can drive demand | Property upgrade procurement |
| 9 | Hospitality | Hotels and resorts frequently renovate kitchens and baths | Renovation sourcing |
| 10 | Business Supplies & Equipment | Fits vendors selling to trade channels and showroom operations | B2B distribution |
| 11 | Design | Design professionals are a core buyer/influencer group | Specification and inspiration |
| 12 | Consumer Goods | Applicable to branded home products and appliances | Brand and channel expansion |
| 6. Estimated Attendance |
| Metric |
Figure |
Status |
Source / Basis |
Notes |
| Estimated total footfall |
Not publicly confirmed by the organizer |
Confirmed not available |
Official event website content reviewed |
Use exhibitor-scale data for directional planning only |
| Exhibitor count |
Over 600 exhibiting brands |
Confirmed |
Official KBIS website |
Strong indicator of market scale and target density |
| Buyer count |
Not publicly confirmed by the organizer |
Confirmed not available |
No current public buyer count located in official source text |
Buyer roles inferred from stated audience and testimonials |
| Speaker count |
Not publicly confirmed in the provided source text |
Not available |
Official site lists VFTI Conference, NEXTStage, and LUXURY Lounge |
Useful for planning, but no exact number extracted |
| Sponsor count |
Not publicly confirmed |
Not available |
Official site includes a sponsors section |
No numeric sponsor total verified |
| Historical attendance |
Not cited here due to lack of verified current source text |
Unavailable in this report |
Prior-year official site evidence only |
Do not use as a confirmed current-year forecast |
| 7. Key Focus Areas and Buyer Engagement |
| Focus Area |
Typical Buyer Need |
Buyer Engagement Opportunity |
Relevant Supplier Offering |
| Product innovation |
New designs, finishes, materials, and features |
Demo new launches and compare against competitors |
Cabinetry, fixtures, surfaces, appliances, hardware |
| Specification and design |
Products that fit project aesthetics and performance criteria |
Schedule design consultations and line reviews |
Design support, BIM/spec sheets, finish libraries |
| Retail and showroom merchandising |
Display-ready products and sell-through support |
Promote merchandising kits and retail programs |
Display systems, POP materials, training |
| Procurement and sourcing |
Reliable suppliers, pricing, lead time, and compliance |
Capture vendor qualification and sourcing meetings |
Quote-ready SKUs, capacity data, compliance docs |
| Channel partnerships |
New distributors, retailers, and line-card partners |
Meet channel decision-makers and set follow-up meetings |
Dealer programs, wholesale pricing, MDF support |
| Education and trends |
Market knowledge and best practices |
Position thought leadership and solutions education |
Workshops, panels, technical sessions |
| Apollo.io Targeting Recommendation |
| Filter Type |
Recommended Filters |
Purpose |
| Apollo industries | Construction; Retail; Building Materials; Wholesale; Import & Export; Furniture; Hospitality; Commercial Real Estate; Design; Consumer Goods | Identify organizations most likely to buy or specify kitchen/bath products |
| Departments | Procurement; Supply Chain; Operations; Merchandising; Design; Product; Sales; Business Development; Facilities | Reach decision-makers and influencers |
| Seniority | Manager; Director; VP; C-level; Owner; Principal | Prioritize budget holders and final approvers |
| Job titles | Procurement Manager; Strategic Sourcing Manager; Category Manager; Merchandising Director; Kitchen Designer; Principal; Project Executive; Director of Purchasing; VP Supply Chain; Facilities Director | Target the most commercially relevant attendees |
| Geography | United States; West Coast; Southwest; major metros such as Los Angeles, Phoenix, Dallas, Chicago, Atlanta, New York | Focus outreach around accessible trade-show travel corridors and large buying hubs |
| Employee size | 11-50; 51-200; 201-500; 501-1,000; 1,000+ | Capture both independent specifiers and enterprise buyers |
| Keywords | kitchen; bath; showroom; cabinetry; countertops; plumbing fixtures; renovation; remodeling; interior design; specification; procurement; sourcing; wholesale | Increase relevance in search and list building |
| Company type | Private; public; family-owned; franchise; multi-location; distributor; retailer; builder; design firm | Broaden coverage across the buyer ecosystem |
| Revenue range | $10M+ where available; prioritize $50M+ for enterprise sourcing teams | Focus on organizations with purchasing power |
