CategoryBaby, Kids & Maternity
Kind + Jugend (Baby to Teenager Fair)
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About this event
Kind + Jugend (Baby to Teenager Fair) — Event Description
Kind + Jugend is the leading international trade fair dedicated to baby and toddler products, bringing together brands, manufacturers, and specialized providers across the industry. As an established trade and trend platform, the fair delivers timely impulses on emerging product and retail trends for the baby & toddler sector—supporting decision-makers across product development, sourcing, wholesale, and retail.
The next edition will be held in Cologne, Germany from 15 to 17 September 2026. The event focuses on a sector-wide theme designed to reflect how innovation is reshaping the market and day-to-day product experiences for families.
Industry focus and product categories
Kind + Jugend showcases a broad range of high-quality, innovative products—spanning the needs of babies and toddlers. The fair’s exhibitor selection extends across multiple product groups, including:
- Clothing for baby and toddler stages
- Toys and child development-related offerings
- Transport solutions for young children (e.g., travel and mobility products)
- Furniture and home solutions supporting families with young children
- Safety and monitoring products designed to support safer everyday routines
- Home textiles and decoration for kid-friendly spaces
- Maternity and kids fashion and related categories
- Mom & kids care solutions addressing family needs
- Education-focused offerings within the toys and learning category
Key theme for 2026
For 2026, Kind + Jugend revolves around the key theme: “Growing with AI – New opportunities for the baby & toddler products industry”. The fair explores how artificial intelligence is already influencing areas such as product development, production approaches, retail perspectives, and everyday family life—highlighting new opportunities for companies operating in the sector.
Who attends and why the fair matters
Kind + Jugend is designed as a trade event where industry professionals can network and connect directly at the “pulse of the industry.” Trade visitors from the wholesale and retail trades can meet relevant suppliers, discover new product innovations on site, and exchange perspectives through in-person dialogue with industry participants.
In addition to established manufacturers and well-known brands, the fair also features many smaller and medium-sized specialized providers, offering diversity in both product design and innovation focus—helping retail and wholesale buyers evaluate new offerings and trend-driven solutions.
Event structure highlights (trade fair format)
Kind + Jugend presents the industry through structured fair areas and special formats. While the overall event is a trade fair, the fair’s additional onsite concepts support discovery and engagement, including:
- Innovation Award (innovation recognition for participating exhibitors)
- Trend Space (space focused on industry insights and trends)
- Special areas supporting new product exploration and emerging innovators
- New Product Trail (a curated way to discover standout products)
- Start-ups and Young Innovators (platforming early-stage and innovative companies)
Summary
Kind + Jugend is an international industry trade fair centered on baby and toddler products, held in Cologne, Germany from 15 to 17 September 2026. With its theme on AI-driven opportunities, extensive product group coverage, and networking opportunities for wholesale and retail trade visitors, the event serves as a key meeting point for companies aiming to align with upcoming trends and innovations in the baby & toddler products market.
Data sheet
Kind + Jugend (Baby to Teenager Fair) – Event Attendee & Buyer Profile Analysis
Event Date: 15–17 September 2026
Location: Cologne, Germany
Event Status: Upcoming
Research Date: 02 July 2026
Event Overview
| Field | Details |
|---|---|
| Event Name | Kind + Jugend (Baby to Teenager Fair) |
| Event Date | 15–17 September 2026 |
| Event Status | Upcoming |
| Venue | Cologne trade fair venue / Cologne exhibition grounds |
| City | Cologne |
| State / Region | North Rhine-Westphalia |
| Country | Germany |
| Organizer | Official event organizer not explicitly named in the provided website text; Kind + Jugend is presented on the official event website. |
| Official Event Website | kindundjugend.com |
| Event Type | International trade fair / B2B sourcing and trend platform |
| Primary Category | Baby, Kids & Maternity |
| Secondary Applicable Categories | Apparel & Clothing; Home & Office; Toys / Consumer Goods; Retail |
| Audience Reach | International / global buyer-supplier reach |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium for event positioning; low for attendance volume because no official current-year figure is published in the provided source text. |
| Main Purpose of Event | To showcase baby and toddler products, introduce trends and innovations, support retail and wholesale sourcing, and connect manufacturers with trade visitors, buyers, and decision-makers. |
About the Event
Kind + Jugend is a leading international trade fair focused on baby and toddler products, including clothing, toys, furniture, transport, safety, and related family-care solutions. The official website positions the event as an industry platform where manufacturers and special providers present innovative products to trade visitors from wholesale and retail.
The event matters because it concentrates sourcing, product discovery, and trend intelligence in one commercial setting. For buyers, it is relevant for range building, supplier comparison, product launches, and partnership development. For suppliers, it provides access to retail and wholesale decision-makers looking for next-season assortments, differentiated product design, and AI-enabled innovation themes highlighted for 2026.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Retail buyers | Specialty baby retailers, department stores, omnichannel retailers, e-commerce merchants | Assortment planning, category selection, line reviews, vendor onboarding | High-value target for product placement and new product launches |
| Wholesale / distribution buyers | Baby-product distributors, wholesalers, importers, channel partners | Sourcing, brand representation, territory distribution decisions | Strong fit for manufacturers seeking regional market access |
| Category managers | Retail chains, marketplaces, buying groups, chains of baby stores | Product mix, margins, pricing, promotion, supplier negotiation | Important for securing shelf space and online placement |
| Merchandising leaders | Retail merchandising teams, product assortment teams | Visual merchandising, assortment strategy, consumer trend translation | Good for products requiring brand story and packaging differentiation |
| Procurement / sourcing teams | Buying offices, sourcing teams, private label teams, import teams | Vendor qualification, cost negotiation, supply chain risk evaluation | Highly relevant for private label and OEM/ODM discussions |
| Product development / innovation teams | Brands, design houses, toy and nursery product companies | Product design, feature selection, testing, launch planning | Useful for suppliers offering new materials, safety features, or AI-enabled tools |
| Supply chain / logistics leaders | Importers, distributors, retail supply chain teams | Inventory planning, lead-time management, landed cost control | Relevant for packaging, freight, warehousing, and fulfillment providers |
| Government / standards stakeholders | Consumer safety bodies, standards organizations, testing and certification bodies | Safety compliance, product standards, regulatory guidance | Important for product safety, certification, and compliance solutions |
| Investors / brand builders | Consumer product investors, startup founders, incubators | Growth capital, brand partnerships, market entry evaluation | Useful for startups and growth-stage suppliers seeking partnerships |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Cologne | Local exhibitors, buyers, agencies, and logistics partners | Medium | Strong trade fair infrastructure and easy access for DACH buyers |
| Host region: North Rhine-Westphalia | Regional retail, wholesale, and manufacturing companies | High | Largest concentration of German industry and commerce nearby |
| Nearby business hubs | Düsseldorf, Bonn, Aachen, Ruhr area, Frankfurt corridor | High | Accessible for day-trip buyers and procurement teams |
| National reach: Germany | National retail chains, importers, distributors, brands | High | A major German sourcing and category-planning event |
| International reach | EU buyers, UK buyers, MENA importers, global brand owners, international distributors | High | The event’s official positioning is international; suitable for export-focused outreach |
| Trade corridor relevance | Benelux, DACH, Central Europe, Northern Italy, UK distribution channels | Medium to High | Best for suppliers selling into European retail and wholesale channels |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | Official website describes Kind + Jugend as an international industry event with global buyer-supplier relevance. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| dm-drogerie markt | Retail buyer | Major European retail channel for baby care, feeding, and family products | dm.de | Category Manager, Buying Manager, Private Label Manager | Strong Market Fit, Attendance Not Confirmed |
| Müller | Retail buyer | Drugstore and family goods retailer with baby-product categories | mueller.de | Category Manager, Purchasing Manager, Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| Rossmann | Retail buyer | Mass retail and consumer goods buyer with baby-care assortment | rossmann.de | Buyer, Category Manager, Assortment Manager | Strong Market Fit, Attendance Not Confirmed |
| BabyOne | Specialty baby retailer | Core target channel for strollers, nursery, safety, and maternity products | babyone.de | Head of Buying, Category Manager, Merchandise Planner | Strong Market Fit, Attendance Not Confirmed |
| Baby Walz | Specialty retailer / e-commerce buyer | Relevant for infant equipment, nursery products, and apparel | baby-walz.de | Buying Director, Product Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| JAKO-O | Family retail buyer | Well-aligned with kids’ products, gifting, apparel, and accessories | jako-o.com | Category Manager, Sourcing Manager, Merchandising Lead | Strong Market Fit, Attendance Not Confirmed |
| Matalan | Retail buyer | Value retail chain with baby and kids assortment potential | matalan.co.uk | Buyer, Sourcing Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Mothercare | Specialty retailer / brand owner | Globally recognized baby and toddler product brand and retail channel | mothercare.com | Buying Director, Product Director, Category Lead | Strong Market Fit, Attendance Not Confirmed |
| Carrefour | Retail buyer | Large-scale retail procurement for baby and family goods in multiple markets | carrefour.com | Category Manager, Procurement Manager, Private Label Buyer | Strong Market Fit, Attendance Not Confirmed |
| Auchan Retail | Retail buyer | Mass retail and private-label sourcing relevance for family categories | auchan-retail.com | Buying Manager, Procurement Lead, Category Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / VP Procurement | Procurement | C-level / VP | Owns sourcing strategy, supplier network, and category expansion |
| 2 | Director of Procurement / Director of Sourcing | Procurement | Director | Leads vendor selection, cost negotiation, and sourcing compliance |
| 3 | Category Manager / Buyer | Buying / Merchandising | Manager | Primary commercial decision-maker for assortment and supplier onboarding |
| 4 | Merchandising Director / Product Director | Merchandising / Product | Director | Aligns product range with consumer demand and market trends |
| 5 | Import Manager / Wholesale Manager | Import / Wholesale | Manager | Evaluates inbound suppliers, MOQ, freight, and landed cost |
| 6 | Supply Chain Director / Operations Director | Supply Chain / Operations | Director | Manages availability, service levels, and partner performance |
| 7 | Private Label Manager | Product / Procurement | Manager | Ideal for OEM, ODM, and branded manufacturing discussions |
| 8 | Quality / Compliance Manager | Quality / Regulatory | Manager | Important for baby-product safety, testing, and certification |
| 9 | E-commerce Marketplace Manager | Digital Commerce | Manager | Manages online assortment, visibility, and digital revenue growth |
| 10 | Business Development Director / Partnerships Director | Commercial | Director | Useful for distributors, brand alliances, and market expansion |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Retail | Primary buyer channel for baby and toddler products | Retail buying teams, category managers, store and e-commerce planners |
| 2 | Wholesale | Direct channel for distributors and trade buyers | Wholesale buyers, importers, territory distributors |
| 3 | Import & Export | International sourcing is central to the event | Import managers, cross-border sourcing teams |
| 4 | Consumer Goods | Baby and kids products are consumer packaged goods | Brand owners, category buyers, product teams |
| 5 | Apparel & Fashion | Children’s clothing and maternity fashion are featured product groups | Fashion buyers, apparel sourcing teams |
| 6 | Consumer Services | Relevant for baby product platforms, family services, and retail support solutions | Service providers to retailers and brands |
| 7 | Logistics & Supply Chain | Shipping, warehousing, and fulfillment are important to baby-product trade | Freight, warehousing, 3PL, and fulfillment sales |
| 8 | Business Supplies & Equipment | Relevant for packaging, retail fixtures, and operational equipment | Operational buyers and procurement teams |
| 9 | Design | Product innovation and packaging design are central to differentiation | Product designers and innovation teams |
| 10 | Information Technology & Services | AI and digital commerce are highlighted in the 2026 theme | Retail tech, AI, digital product discovery, data tools |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official website text provided | Use caution in lead-volume forecasting |
| Exhibitor count | Preliminary exhibitor list published; count not stated in provided text | Partial confirmation | Official site: preliminary list of exhibitors | Use current exhibitor list for account mapping if needed |
| Buyer count | Not publicly confirmed | Unavailable | No public current-year count in source text | Treat as unknown for outreach sizing |
| Speaker count | Not publicly confirmed | Unavailable | Official site mentions events and special areas, but no count | Review agenda pages for program updates |
| Sponsor count | Not publicly confirmed | Unavailable | No count in provided text | Not material to core buyer profiling |
| Historical attendance | Prior-year evidence available on official site pages; exact figure not included in provided text | Historical / prior-year evidence | Official website archive and event pages | Use only as directional market-size evidence |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Competitive sourcing, supplier reliability, margin improvement | One-to-one meetings, line reviews, RFQ follow-up | OEM/ODM manufacturing, private label, sourcing services |
| Product innovation | Fresh assortments, better design, features, safety, and usability | New product demonstrations, trend showcases | Innovative baby equipment, accessories, smart products |
| AI / digital transformation | Product development, retail intelligence, content and personalization | Executive briefings, digital demos, use-case storytelling | AI tools, retail analytics, merchandising software |
| Retail sourcing | Reliable supply, packaging, price-point coverage | Buyer meetings, sample review, assortment planning | Consumer goods supply, packaging, merchandising support |
| Logistics & fulfillment | Faster replenishment and lower landed cost | Operations-led outreach and cost-saving proposals | 3PL, freight, warehousing, packaging, fulfillment |
| Safety & compliance | Certifications, standards, product testing | Technical consultations, compliance workshops | Testing, certification, quality assurance services |
| Brand and distribution partnerships | Channel expansion and regional reach | Distributor introductions, territory meetings | Brand licensing, distribution, market-entry support |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Strong concentration of retail, wholesale, import, and category buyers in a focused product niche. |
| Decision-maker availability | High | Likely presence of buyers, category managers, sourcing leads, and product leaders. |
| Data collection potential | High | Strong prospecting use-case via exhibitor list, product groups, and special areas. |
| Apollo targeting potential | High | Retail, wholesale, import/export, and consumer goods filters align well with the event audience. |
| Geographic targeting potential | High | Clear targeting by Germany, DACH, EU, UK, and international trade corridors. |
| Best outreach approach | High-touch B2B outreach | Use account-based targeting, buyer role filters, and pre-show meeting invitations. |
| Overall lead quality | High | A strong event for lead generation in baby, toddler, maternity, and family consumer categories. |
| Best use case | Buyer list building and account targeting | Best for suppliers, distributors, brand owners, and service providers targeting trade buyers. |
| Limitations / risks | Attendance volume not confirmed | No publicly confirmed current-year footfall figure in the provided official content. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Retail; Wholesale; Import & Export; Consumer Goods; Apparel & Fashion; Logistics & Supply Chain; Business Supplies & Equipment; Design; Information Technology & Services | Match buyer-side organizations aligned to baby and family product sourcing |
| Departments | Procurement; Purchasing; Merchandising; Product; Supply Chain; Operations; E-commerce; Quality; Compliance | Reach commercial and operational decision-makers |
| Seniority | Manager; Director; VP; C-level | Prioritize decision-makers and budget holders |
| Job titles | Buyer; Category Manager; Procurement Manager; Purchasing Manager; Head of Buying; Merchandising Director; Supply Chain Director; Import Manager; Private Label Manager; Product Director | Target the roles most likely to attend or influence vendor selection |
| Geography | Germany; DACH; Benelux; France; UK; EU-wide | Focus on the event’s strongest trade corridors and international buyers |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,001+ | Covers specialty retailers through enterprise buying groups |
| Keywords | baby, toddler, maternity, nursery, stroller, crib, toys, kids apparel, private label, sourcing, wholesale, import | Increase precision in account searches and contact discovery |
| Company type | Retailers; wholesalers; distributors; importers; brand owners; marketplace sellers | Prioritize organizations with direct buying power |
Suggested Apollo Search Logic: Use combinations such as (retail OR wholesale OR import export OR consumer goods) AND (buyer OR category manager OR procurement OR sourcing OR merchandising) AND (baby OR toddler OR nursery OR kids OR maternity). For broader account coverage, add geography filters for Germany, DACH, and EU markets, then prioritize Director/VP/C-level contacts for larger chains and wholesale groups.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Kind + Jugend official website | Official organizer / event source | Event name, dates, location, audience positioning, theme worlds, exhibitor page references, and 2026 key theme | High |
| Kind + Jugend exhibitors page | Official event directory / exhibitor listing page | Presence of exhibitor-related content and current-year exhibitor information | High |
| Kind + Jugend events page | Official agenda / feature page | Event feature areas such as Innovation Award, Trend Space, and special areas | High |
| Kind + Jugend theme worlds page | Official product-category page | Product and buyer interest areas: transport, furniture, toys, fashion, care, safety, monitoring | High |
| Koelnmesse | Venue / trade fair ecosystem reference | Cologne trade fair context and venue ecosystem | Medium |
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