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About this event
Kids' Time (17th International Fair of Toys and Products for Parents and Children)
Kids’ Time is the 17th International Fair of Toys and Products for Parents and Children, created as a dedicated industry meeting point for the children’s sector—bringing together toys, kids’ products, and parent-focused solutions in a trade-fair format designed for efficient business outcomes.
The fair runs as a children’s industry business “one-stop-shop”, positioned around practical commercial exchange: exhibitors and visitors come with an expectation of concrete discussions, structured presentations, and meetings that support business development.
Dates
25–26 February 2027
Venue & Location
Targi Kielce (Kielce and the Świętokrzyskie region), Poland
Event format & what makes it different
Kids’ Time 2027 introduces a more focused, efficient approach for the industry. For the first time, the expo becomes an intensive two-day format—shorter, but specifically built to support meaningful business conversations.
- More meetings in less time, designed around compact schedules and business-focused interactions.
- Greater concentration of decision-makers for higher-quality networking and commercial dialogue.
- Real contracts and specific business talks as a core expectation of the show’s structure.
The event’s format is also aimed at optimizing exhibitors’ participation: improving the value of time and costs while maintaining high-quality business contact opportunities.
Two days of B2B meetings in a modern expo environment
The 2027 edition is staged in a new expo hall, with an environment tailored for both exhibition and B2B interaction. The venue is presented as enabling:
- Comfortable conditions for displaying children’s products.
- Functional space for B2B meetings and relationship-building.
- Networking-friendly movement dynamics across the show footprint.
- Opportunities for the entire industry to gather in one place.
Industry positioning
Kids’ Time is described as one of Poland’s most important child-product business sector expos, with an international outlook—focused on connecting the industry through business meetings, sales talks, and offer presentations.
Overall, Kids’ Time 2027 is presented not merely as a traditional fair, but as a practical industry platform where companies come to develop business and respond to market changes through a concentrated, business-first expo experience.
Data sheet
Kids' Time – Event Attendee & Buyer Profile Analysis
Event Date: 25–26 February 2027
Location: Kielce, Świętokrzyskie Region, Poland
Event Status: Upcoming
Research Date: 2 July 2026
Event Overview
| Event Name | Kids' Time |
| Event Date | 25–26 February 2027 |
| Event Status | Upcoming |
| Venue | Targi Kielce fairground / modern expo hall |
| City | Kielce |
| State / Region | Świętokrzyskie Region |
| Country | Poland |
| Organizer | Targi Kielce S.A. |
| Official Event Website | targikielce.pl/en/kids-time |
| Event Type | International trade fair / B2B expo for toys, children’s products, and parent-and-child consumer goods |
| Primary Category | Baby, Kids & Maternity |
| Secondary Applicable Categories | Apparel & Clothing; Home & Office; Toys / consumer products distribution; Retail |
| Audience Reach | International / primarily European B2B audience |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Confirmed date, venue, and positioning; attendance not publicly disclosed for the 2027 edition in the official source text provided. |
| Main Purpose of Event | B2B business development, sales meetings, product presentations, sourcing, partnerships, and contract generation in the children’s products sector. |
About the Event
Kids' Time is an international trade fair focused on toys and products for parents and children. The official 2027 messaging emphasizes a business-first format built around real contracts, targeted meetings, and efficient B2B networking. The event has been repositioned into a two-day format to improve meeting density, reduce participation costs, and concentrate decision-makers in one place.
The fair matters because it sits at the intersection of product sourcing, retail distribution, category expansion, and market entry for children’s goods. It is relevant to manufacturers, importers, distributors, wholesalers, retailers, buying groups, and service providers that sell into the family, baby, and children’s product ecosystem. For lead generation and attendee list building, this event is useful where the target accounts are buyers, distributors, retailers, and commercial decision-makers rather than consumers.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Retail buyers | Toy stores, baby stores, department stores, supermarket chains, e-commerce retailers | Category selection, assortment planning, vendor onboarding | Primary target for product suppliers seeking shelf placement and seasonal assortment deals |
| Distributors and wholesalers | Toy distributors, children’s goods wholesalers, import distributors | Source products, negotiate pricing, build regional networks | High-value channel partners for market expansion and export sales |
| Importers | Import-focused trading firms, private label owners | Product sourcing, compliance checks, supplier negotiation | Relevant for overseas manufacturers and OEM/ODM suppliers |
| Baby and maternity product buyers | Specialist retail chains, online baby product stores, pharmacy chains | Assortment planning and category buying | Important for suppliers of strollers, feeding, safety, care, and nursery products |
| Toy brand owners and licensors | Brands, licensing agencies, character/IP owners | Partner selection, manufacturing and distribution strategy | Relevant for licensing, packaging, manufacturing, and retail licensing deals |
| Private label and OEM buyers | Retailers, distributors, sourcing offices | Supplier qualification and margin management | High relevance for contract manufacturers and packaging suppliers |
| Procurement and sourcing teams | Retail chains, wholesalers, trading companies | Supplier selection, cost negotiation, compliance and delivery performance | Critical for lead qualification and vendor outreach |
| Operations and supply chain leaders | Retailers, distributors, logistics partners | Availability, lead times, inventory planning | Important for packaging, warehousing, freight, and fulfillment services |
| E-commerce and marketplace operators | Online retailers, marketplace sellers, DTC brands | Assortment, conversion, catalog and merchandising decisions | Good audience for digital commerce, packaging, and product content tools |
| Media and industry press | Trade media, sector publications, buying guides | Influence, visibility, trend coverage | Useful for event amplification and category awareness |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Kielce | Local exhibitors, regional retail buyers, service providers | Medium | Convenient access for central Poland business visitors |
| Host region: Świętokrzyskie and surrounding voivodeships | Regional retailers, distributors, logistics partners | Medium | Likely short-haul attendance due to proximity and trade relationships |
| Major Polish business hubs | Warsaw, Łódź, Kraków, Katowice, Poznań, Wrocław, Gdańsk | High | National buyers and brand owners are likely to travel for sourcing and meetings |
| Neighboring CEE markets | Czech Republic, Slovakia, Lithuania, Germany, Ukraine, Baltic and Balkan traders | Medium | Relevant for cross-border distribution and sourcing relationships |
| International sourcing markets | EU importers, Asian manufacturers, global OEM/ODM suppliers | Medium to High | The event’s international positioning supports cross-border B2B participation |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification: Global | Official positioning describes the event as an international trade fair, and the business model is suitable for cross-border sourcing and distribution. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Pepco Group | Retailer / discount chain | Large value retail buyer for children’s apparel, toys, and seasonal family products | pepco.eu | Category Manager, Buying Director, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Smyk Group | Specialist children’s retailer | Direct fit for toy, apparel, and baby product sourcing | smyk.com | Merchandising Director, Buyer, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Leroy Merlin | Retailer / mass merchant | Potential buyer for children’s furniture, storage, room décor, and family lifestyle products | leroymerlin.pl | Category Manager, Sourcing Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Carrefour Polska | Retailer / hypermarket chain | Large-scale buyer of toys, childcare accessories, gifts, and seasonal family goods | carrefour.pl | Buyer, Category Manager, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Auchan Retail Polska | Retailer / hypermarket chain | Relevant for mass-market children’s products and private-label opportunities | auchan.pl | Category Manager, Import Buyer, Sourcing Director | Strong Market Fit, Attendance Not Confirmed |
| Decathlon | Retailer / sporting goods chain | Potential buyer for children’s sports, outdoor play, and family recreation products | decathlon.pl | Buying Manager, Product Manager, Category Lead | Strong Market Fit, Attendance Not Confirmed |
| Empik | Retailer / omnichannel chain | Relevant for games, books, educational toys, and children’s gifting categories | empik.com | Category Manager, Buyer, Merchandising Manager | Strong Market Fit, Attendance Not Confirmed |
| Rossmann Polska | Drugstore / health & baby retail chain | Strong fit for baby care, hygiene, feeding, and parent-focused products | rossmann.pl | Category Buyer, Procurement Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| InPost | Logistics / e-commerce enabler | Useful for exhibitors and brands needing fulfillment, delivery, and e-commerce logistics | inpost.pl | Business Development Director, Partnership Manager, Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Media Expert | Retailer / omnichannel electronics and family goods | Potential buyer for children’s electronics, learning devices, and family consumer goods | mediaexpert.pl | Buying Director, Category Manager, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| A-Toys / regional toy distributors | Toy distributor / wholesaler | Direct distribution buyers for imported toy and game lines | atyoys.com | Import Manager, Sales Director, Purchasing Manager | Strong Market Fit, Attendance Not Confirmed |
| E.Leclerc Polska | Retailer / hypermarket chain | Relevant for toys, baby goods, gifts, and seasonal promotions | leclerc.pl | Category Buyer, Procurement Director, Merchandise Manager | Strong Market Fit, Attendance Not Confirmed |
| Hebe | Retailer / beauty and family care chain | Potential buyer for baby care, personal care, and family product lines | hebe.pl | Category Manager, Buyer, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Carrefour Baby / category teams | Retail buyer function | Focused buying for baby, maternity, and family essentials | carrefour.pl | Baby Category Manager, Sourcing Lead, Purchasing Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Head of Procurement | Procurement | Executive | Owns sourcing strategy and vendor approvals for large retail and distribution organizations |
| 2 | Buying Director / Category Director | Merchandising / Buying | Director | Controls assortment, pricing, and supplier selection |
| 3 | Procurement Manager | Procurement | Manager | Manages supplier shortlists, negotiations, and purchasing workflows |
| 4 | Category Manager / Buyer | Buying / Merchandising | Manager / Senior Manager | Most likely hands-on decision maker for product ranges and supplier meetings |
| 5 | Strategic Sourcing Manager | Supply Chain / Procurement | Manager | Evaluates new suppliers, cost structure, and sourcing risk |
| 6 | Import Manager / Trading Director | Import / Trade | Manager / Director | Relevant for cross-border sourcing, freight, and compliance |
| 7 | Business Development Director | Sales / Partnerships | Director | Seeks distribution partners, channel expansion, and new accounts |
| 8 | Product Manager | Product / Category | Manager | Manages assortment development, line extensions, and market feedback |
| 9 | Operations Director / Supply Chain Director | Operations | Director | Focuses on fulfillment, inventory flow, and delivery performance |
| 10 | E-commerce Director / Marketplace Manager | Digital Commerce | Manager / Director | Useful for brands and suppliers selling via online channels |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Retail | Core audience for buying and category sourcing | Retail buyers, merchandising, category management |
| 2 | Consumer Goods | Children’s products are consumer packaged and branded goods | Brand owners, product managers, commercial leads |
| 3 | Import & Export | International sourcing and trade are central to the event | Importers, exporters, trading companies |
| 4 | Wholesale | Distribution and channel sales are major use cases | Wholesalers, regional distributors |
| 5 | Apparel & Fashion | Kids’ apparel and accessories are adjacent categories | Children’s clothing buyers and sourcing teams |
| 6 | Baby, Kids & Maternity | Best thematic fit for the event | Baby product and family product buyers |
| 7 | Logistics & Supply Chain | Fulfillment and supply continuity matter for retail suppliers | Operations, freight, warehousing, last-mile partners |
| 8 | Business Supplies & Equipment | Useful for packaging, display, and retail support products | Retail fixtures, packaging, merchandising solutions |
| 9 | E-Commerce | Online retail is a strong channel for toys and family goods | Marketplace operators, DTC brands, digital buyers |
| 10 | Marketing & Advertising | Brands use the event to launch and position products | Brand managers, trade marketing, launch teams |
| 11 | Packaging & Containers | Packaging is critical for retail display and shelf appeal | Packaging suppliers, design teams |
| 12 | Furniture | Relevant for children’s room, nursery, and storage products | Furniture buyers and home category teams |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official page text provided by organizer | No verified current-year attendance figure in the supplied official content |
| Exhibitor count | Not publicly confirmed | Confirmed unavailable | Official page text provided by organizer | No count stated in the supplied event text |
| Buyer count | Not publicly confirmed | Confirmed unavailable | Official page text provided by organizer | Event is described as decision-maker heavy, but no quantified buyer count is published |
| Speaker count | Not publicly confirmed | Confirmed unavailable | Official page text provided by organizer | No official speaker program included in the supplied content |
| Historical attendance | Prior-year participation evidence not reviewed in the supplied content | Not confirmed | No prior-year directory supplied | Use official exhibitor lists or archives if available for list building |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | New suppliers, lower landed cost, better margins | Decision-maker meetings and buyer introductions | Manufacturing, private label, sourcing services |
| Retail distribution | Shelf space, category growth, channel expansion | Line reviews and buying meetings | Wholesale programs, distributor partnerships |
| Product innovation | Fresh ranges, design differentiation, safety and usability | Product demos and feature-led selling | New SKUs, design services, prototyping |
| Baby and children’s care | Trusted products, compliance, safety | Compliance-focused meetings and quality assurance discussions | Safety testing, certifications, childcare products |
| E-commerce | Digital-ready listings, fulfillment, content | Marketplace and omnichannel partnerships | Digital merchandising, logistics, DTC support |
| Packaging | Shelf appeal and retail-ready packaging | Packaging design and cost optimization | Packaging engineering, printing, containers |
| Logistics | Reliable transport, warehousing, delivery performance | Supply-chain conversations with distributors and importers | Freight forwarding, warehousing, last-mile services |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is explicitly positioned around business meetings and contracts in the children’s products sector. |
| Decision-maker availability | High | Trade-fair format suggests category buyers, importers, distributors, and commercial leads. |
| Data collection potential | Medium | Without a published current exhibitor/buyer directory, list building depends on official updates and prospecting. |
| Apollo targeting potential | Very High | Strong fit for retail, wholesale, import/export, and consumer-goods buying roles. |
| Geographic targeting potential | High | Clear targeting opportunity in Poland and nearby CEE trade corridors. |
| Best outreach approach | High-touch B2B outreach | Target buying, sourcing, and channel development leaders with category-relevant value propositions. |
| Overall lead quality | High | Strong commercial relevance for suppliers selling into children’s retail and distribution channels. |
| Best use case | Attendee list building, sponsor targeting, exhibitor prospecting, and buyer segmentation | Best suited for companies seeking retail buyers, distributors, importers, and private-label partners. |
| Limitations / risks | No confirmed 2027 attendee list in the supplied official text | Prospecting should distinguish confirmed participants from high-fit targets. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Retail; Consumer Goods; Wholesale; Import & Export; Baby, Kids & Maternity-adjacent consumer sectors; Logistics & Supply Chain; E-commerce | Capture the most relevant buyer-side organizations |
| Departments | Procurement; Purchasing; Merchandising; Category Management; Supply Chain; Operations; Business Development | Focus on commercial and sourcing decision-makers |
| Seniority | Manager; Director; VP; Head; C-level | Prioritize people with buying authority |
| Job titles | Buyer; Category Manager; Procurement Manager; Sourcing Manager; Purchasing Director; Merchandising Director; Import Manager; Trading Director; Business Development Director; Supply Chain Director | Target exact commercial roles that attend trade fairs to source and negotiate |
| Geography | Poland; Central Europe; DACH; CEE; select EU import markets | Reflect the event’s regional and international trade corridor |
| Employee size | 11–50; 51–200; 201–500; 501–1000; 1000+ | Include both mid-market buyers and larger retail chains |
| Keywords | toys, kids products, baby products, maternity, children’s retail, wholesale, importer, distributor, category manager, sourcing | Refine searches to event-specific commercial roles |
| Company type | Retail chains; distributors; importers; wholesalers; e-commerce merchants; brand owners | Match the buyer-side ecosystem most likely to attend |
| Public/private filters | Use both; prioritize mid-size private distributors and large public retail groups where available | Expand reachable accounts while preserving buying intent |
Suggested Apollo Search Logic: (buyer OR buying OR category manager OR procurement OR sourcing OR merchandising OR importer OR distributor OR wholesaler) AND (toys OR baby OR kids OR children OR maternity OR family products) AND geography: Poland OR Central Europe. Add company size filters for 11–2000+ based on account strategy.
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| KIDS' TIME official event page | Official organizer source | Event name, 17th edition, dates 25–26.02.2027, business positioning, venue context, and location context | Very High |
| Targi Kielce official website | Organizer / venue source | Organizer identity, venue branding, and fairground context in Kielce | Very High |
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Tell us your work email and our AI instantly builds a buyer list matched to Kids' Time — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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