CategoryFashion & Beauty
Just For Her Expo Kansas
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About this event
Just For Her Expo Kansas
Dates: August 1 & 2, 2026
Location: Overland Park Convention Center, 6000 College Blvd, Overland Park, KS 66211, United States
Event Hours:
Saturday 10:00am–7:00pm; Sunday 11:00am–4:00pm
Just For Her Expo Kansas (also referred to as “Just For Her Event”) is Kansas City’s largest summer shopping experience—and the ultimate girls’ day out. Built around a one-stop marketplace format, the event brings together an energetic mix of fashion, beauty, wellness, pampering, accessories, gourmet foods, sweet treats, gifts, and more under one roof.
What attendees can expect
- Shopping across multiple categories: attendees can browse booths covering the latest summer clothing trends, jewelry, accessories, home decor, at-home sales products, and unique finds from a wide variety of vendor types (including handmade and local businesses).
- Beauty, wellness & pampering experiences: the event is designed to feel like a complete outing—shoppers can discover new spa-style products and treatments while exploring the vendor floor.
- Food & treat discoveries: attendees can explore gourmet foods and sweet treats, turning the expo into more than just a traditional market.
- Community-focused vendor lineup: each summer, vendors come together to grow their business and serve the Kansas City community with seasonal shopping fun.
- A fun, “weekend-plan” atmosphere: the event is positioned as a summer tradition since 2008, aimed at thousands of women who look forward to shopping, discovering trends, and spending time with friends.
Event attractions & scheduled highlights
The expo includes special attractions and timed moments designed to create a lively experience across both days:
- Mahjong: Saturday, 1:00pm–4:00pm
- VIP Party: Saturday, 4:00pm–6:00pm
- Rising Stars Row: Saturday, 10:00am–2:00pm; Sunday, 11:00am–1:00pm
Ticket options (as listed by the event)
- General Admission (GA): $5 online / $10 at the door
- Mahjong Tickets: $50 (includes GA event entry)
- VIP Tickets: $30 (includes GA event entry; 250 capacity)
Kids 12 & under: free for General Admission, but a GA ticket is required to receive entrance freebies. Tickets are valid for re-entry all weekend.
Who the event is for
Just For Her is geared toward a girls’ weekend of fun, but it also welcomes everyone. While the name and marketing focus on women and a social shopping outing, the event notes that there is plenty for guys to enjoy as well—making it a more inclusive marketplace day within the same theme.
Vendor ecosystem
Vendors typically include a mix of boutique, handmade, and local businesses, with categories spanning fashion, beauty/wellness, accessories, gourmet foods, sweet treats, gifts, and home decor. The expo also features additional areas and activations through vendor zones and pop-up experiences.
Why this event is positioned as a “destination” summer market
As Kansas City’s largest summer shopping event, Just For Her brings together a concentrated collection of brands and makers in a single indoor venue. By pairing shopping with themed attractions (such as VIP programming and dedicated activities like Mahjong), the expo is designed to keep visitors engaged, encourage repeat visits across the weekend, and support vendor visibility through an energetic crowd.
Official event organizer contact (from the event website)
Farfalla Events, LLC
5248 W 126th Terr, Leawood, KS 66209, United States
Phone: (816) 305-6242
Email: sales@farfallaeventco.com
Data sheet
Just For Her Expo Kansas – Event Attendee & Buyer Profile Analysis
Event Date: August 1–2, 2026
Location: Overland Park Convention Center, Overland Park, Kansas, United States
Event Status: Upcoming
Research Date: July 6, 2026
Event Overview
| Event Name | Just For Her Expo Kansas |
| Event Date | August 1–2, 2026 |
| Event Status | Upcoming |
| Venue | Overland Park Convention Center |
| City | Overland Park |
| State / Region | Kansas |
| Country | United States |
| Organizer | Farfalla Events, LLC |
| Official Event Website | farfallaeventco.com/just-for-her-event/ |
| Event Type | Consumer shopping expo / vendor marketplace / boutique retail event |
| Primary Category | Fashion & Beauty |
| Secondary Applicable Categories | Food & Beverages; Wellness, Health & Fitness; Home & Office; Business Services |
| Audience Reach | Regional with draw from the Kansas City metro and surrounding Midwest markets |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Confirmed date, venue, and event format from official website; attendance volume not publicly disclosed. |
| Main Purpose of Event | A summer shopping experience that connects consumers with local and boutique vendors across fashion, beauty, wellness, gifts, food, and lifestyle categories. |
About the Event
Just For Her Expo Kansas is Farfalla Events’ flagship summer shopping event and is positioned as Kansas City’s largest summer shopping experience. The event is built around a marketplace model that brings together fashion, beauty, wellness, accessories, gourmet foods, sweet treats, gifts, and other lifestyle products in a single indoor venue.
The event matters because it concentrates a highly retail-oriented audience in a buyer-friendly environment where local businesses, handmade brands, boutique sellers, and service providers can generate direct sales and brand awareness. It is especially relevant for vendors seeking consumer engagement, local market penetration, seasonal promotions, and relationship-building with repeat shoppers and small-business communities.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Consumer shoppers / retail buyers | Local consumers, gift buyers, lifestyle shoppers | Direct purchase decision-makers | Primary revenue audience for vendors selling fashion, beauty, gifts, food, and wellness products |
| Boutique owners | Independent boutiques, gift shops, specialty retailers | Merchandising and replenishment influence | Useful for wholesale-ready apparel, accessories, and curated lifestyle products |
| Beauty and wellness entrepreneurs | Salons, spas, medspas, wellness studios, independent practitioners | Product evaluation and referral influence | Relevant for beauty, skincare, self-care, and wellness product suppliers |
| Food and specialty goods buyers | Gourmet shops, local food brands, confectionery sellers | Product sourcing and trial purchasing | Strong fit for packaged foods, sweets, beverages, and artisan products |
| Handmade and local business owners | Makers, artisans, craft brands, Etsy-style sellers | Supplier and partnership decision-makers | Relevant for packaging, point-of-sale tools, wholesale sourcing, and marketing services |
| At-home sales / direct selling teams | Independent consultants, direct sellers, party-plan businesses | Promotional and resale purchasing | Potential buyers for consumer products, kits, samples, and event marketing tools |
| Community groups and women’s networks | Social groups, local associations, networking circles | Group attendance and word-of-mouth influence | Supports sponsorship, sampling, and experiential engagement |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Overland Park | Local consumers, small business owners, boutique shoppers | High | Primary walk-up and repeat-attendee market |
| Kansas City metro | Shoppers from Kansas City, Johnson County, Jackson County, and nearby suburbs | Very High | Core regional attendance base; strong consumer density |
| State / region: Kansas and western Missouri | Regional shoppers, local vendors, service providers | High | Likely draw from accessible drive-in markets |
| Nearby business hubs | Kansas City, Leawood, Lenexa, Olathe, Prairie Village | High | Strong concentration of affluent suburban households and local businesses |
| National reach | Select vendors and visitors from outside the metro area | Medium | Event is primarily regional, but brand awareness may attract broader interest |
| International reach | Limited | Low | No official evidence of international attendance |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | The event is centered in the Kansas City metro and is designed for nearby consumers, vendors, and small businesses. |
| Secondary reach | Multi-city drive-in audience | Likely attendance from surrounding Kansas and Missouri communities within practical weekend travel distance. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Farfalla Events, LLC | Organizer / event operator | Operates the event and purchases event-related services, sponsorships, vendors, and operational support. | farfallaeventco.com | Owner, Event Director, Sponsorship Manager, Vendor Relations Manager | Confirmed Government / Procurement Organization |
| Overland Park Convention Center | Venue / event services buyer | Venue stakeholder for event logistics, AV, catering, signage, and support services. | opconventioncenter.com | Director of Sales, Event Services Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Ulta Beauty | Beauty retailer | Relevant for beauty product sourcing, promotions, and category interest. | ulta.com | Category Manager, Merchandising Director, Brand Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| Macy’s | Department store retailer | Potential buyer for fashion, gifting, beauty, and home categories. | macys.com | Buyer, Category Manager, Merchandising Manager, Brand Partnerships | Strong Market Fit, Attendance Not Confirmed |
| Bath & Body Works | Beauty / personal care retailer | Aligned with wellness, fragrance, and self-care product interest. | bathandbodyworks.com | Merchandising Director, Category Manager, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Hallmark | Gifts / greeting cards / specialty retail | Relevant for gifts, seasonal goods, accessories, and lifestyle products. | hallmark.com | Product Manager, Buyer, Merchandising Manager | Strong Market Fit, Attendance Not Confirmed |
| The Container Store | Home organization retailer | Useful for home, organization, and lifestyle product sourcing. | containerstore.com | Buyer, Merchandising Director, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Hy-Vee | Grocery / specialty food retailer | Relevant for gourmet foods, sweets, local food brands, and sampling programs. | hy-vee.com | Category Manager, Grocery Buyer, Local Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| AMC Theatres | Entertainment / concessions buyer | Potential fit for snack, gifting, promotions, and local partnership opportunities. | amctheatres.com | Procurement Manager, Partnerships Director, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Made in KC | Local retail / artisan marketplace operator | Highly aligned with local makers, gifts, and regional brand discovery. | madeinkc.co | Owner, Buyer, Retail Operations Manager, Merchandising Manager | Strong Market Fit, Attendance Not Confirmed |
| Sephora | Beauty retailer | Strong fit for cosmetic, skincare, fragrance, and wellness brands. | sephora.com | Buyer, Category Manager, Brand Partnerships, Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| World Market | Home / gift / specialty retailer | Relevant for gifts, home décor, specialty foods, and accessories. | worldmarket.com | Buyer, Category Manager, Sourcing Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Owner / Founder | Executive | Owner | Common decision-maker for small vendors, boutiques, and direct-to-consumer brands at this event. |
| 2 | Merchandising Director / Category Manager | Merchandising | Director / Manager | Evaluates product assortment, seasonal trends, and vendor fit. |
| 3 | Buyer / Purchasing Manager | Buying / Procurement | Manager | Relevant for retail and specialty buyers sourcing consumable and giftable products. |
| 4 | Brand Partnerships Manager | Partnerships / Marketing | Manager | Useful for sponsorships, collaborations, and co-marketing opportunities. |
| 5 | Retail Operations Manager | Operations | Manager | Helps manage event selling, staffing, and in-store promotion alignment. |
| 6 | Vendor Relations Manager | Events / Partnerships | Manager | Important for booth sales, vendor onboarding, and exhibitor retention. |
| 7 | Marketing Director / Social Media Manager | Marketing | Director / Manager | Supports audience growth, promotion, and customer acquisition. |
| 8 | Sponsorship Manager | Sponsorship / Revenue | Manager | Relevant for brands seeking event visibility and experiential placements. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Retail | Core fit for consumer shopping and category merchandising. | Retail buyers, category managers, and store operators |
| 2 | Apparel & Fashion | Fashion is one of the event’s lead product categories. | Boutiques, apparel brands, and fashion wholesalers |
| 3 | Cosmetics | Beauty and pampering are major event themes. | Skincare, makeup, fragrance, and self-care brands |
| 4 | Food & Beverages | The event includes gourmet foods and sweet treats. | Packaged food vendors, specialty food retailers, and sampling brands |
| 5 | Health, Wellness & Fitness | Wellness and pampering are explicitly featured. | Spa, wellness, recovery, and personal care offerings |
| 6 | Consumer Goods | Broad fit for lifestyle products and giftable merchandise. | Gift brands, home goods, accessories, and seasonal products |
| 7 | Events Services | Relevant for show production, sponsorship, and vendor activation. | Event organizers, show service vendors, and sponsorship teams |
| 8 | Marketing & Advertising | Vendors need promotion, awareness, and direct response marketing. | Social media, paid media, and local activation buyers |
| 9 | Wholesale | Many exhibitors are likely looking for bulk or reseller relationships. | Wholesale buyers, distributors, and local resellers |
| 10 | Import & Export | Relevant for sourcing lifestyle goods and specialty products. | Product sourcing, cross-border trade, and supplier discovery |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official event website does not publish attendance count | Attendance figure not publicly confirmed by the organizer. |
| Exhibitor count | Not publicly confirmed | Confirmed unavailable | Official website references vendor lists and maps, but no public total | Use vendor list/map pages for current roster verification. |
| Buyer / attendee count | Not publicly confirmed | Confirmed unavailable | No public buyer count available | Consumer-facing event; buyer count not separately disclosed. |
| Speaker count | Not applicable / not publicly listed | Confirmed unavailable | Event is marketplace-oriented rather than speaker-led | Primary value is vendor traffic and shopping engagement. |
| Historical attendance | Thousands of women, per organizer description | Historical / descriptive | Official event website | Organizer states the event has been a summer tradition for thousands of women since 2008. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Retail merchandising | Trend-driven product assortment and seasonal demand | On-site sampling, wholesale discussions, and line reviews | Apparel, accessories, home décor, and gift products |
| Beauty and wellness | New products, treatments, and self-care items | Demonstrations and trial offers | Skincare, cosmetics, spa products, wellness services |
| Food sourcing | Gourmet and specialty food discovery | Taste tests, bundle offers, and retail-ready packaging | Packaged foods, sweets, local food brands, beverages |
| Local business growth | Direct sales, exposure, and repeat customer building | Booth traffic, email capture, and social follow growth | Vendor services, CRM tools, POS, packaging, and marketing support |
| Event sponsorship | Brand visibility and experiential engagement | Sampling, branded lounges, VIP presence, and giveaways | Consumer brands, local banks, wellness brands, media partners |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event draws consumers and small business buyers directly interested in retail, beauty, wellness, and food products. |
| Decision-maker availability | High | Many attendees are likely owners, founders, boutique operators, and category buyers. |
| Data collection potential | High | Vendor lists, event map pages, and sponsor placement can support targeted prospecting. |
| Apollo targeting potential | High | Strong fit for retail, consumer goods, beauty, food, and local business decision-makers. |
| Geographic targeting potential | Very High | Clear regional focus on the Kansas City metro and surrounding drive-in markets. |
| Best outreach approach | High-touch, local, product-led | Use event timing, seasonal merchandising, and direct ROI messaging. |
| Overall lead quality | High | Excellent for consumer-facing, retail-support, and small-business prospecting. |
| Best use case | Lead generation and regional account targeting | Useful for sales teams selling consumer products, retail services, packaging, promotion, and event support. |
| Limitations / risks | Moderate | No public attendance count and no official current-year exhibitor roster published in the provided source text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Retail; Apparel & Fashion; Cosmetics; Food & Beverages; Consumer Goods; Health, Wellness & Fitness; Events Services; Marketing & Advertising; Wholesale; Import & Export | Targets the most relevant buyer ecosystems for this consumer marketplace event. |
| Departments | Buying; Merchandising; Procurement; Operations; Marketing; Partnerships; Sales | Reaches decision-makers who source, market, or distribute products. |
| Seniority | Owner; Founder; Partner; C-Level; VP; Director; Manager | Prioritizes individuals with budget authority and vendor selection influence. |
| Job titles | Buyer, Category Manager, Merchandising Director, Purchasing Manager, Brand Partnerships Manager, Retail Operations Manager, Founder, Owner, Sourcing Manager, Product Manager | Captures the highest-value retail and consumer-product leads. |
| Geography | Kansas; Missouri; Kansas City metro; Midwest; United States | Matches the event’s drive-in regional audience and vendor base. |
| Employee size | 1–10; 11–50; 51–200; 201–500; 501–1,000 | Balances small-business vendors with larger retail and consumer brands. |
| Keywords | boutique, beauty, skincare, wellness, handmade, local brand, gifting, gourmet, retailer, wholesale, seasonal, women-owned | Refines the list to event-aligned brands and buyers. |
| Company type | Private; SMB; Retail chain; Franchise; Consumer brand | Focuses on common buyer profiles for this event format. |
Suggested Apollo Search Logic: (Retail OR “Apparel & Fashion” OR Cosmetics OR “Food & Beverages” OR “Consumer Goods”) AND (Buyer OR “Category Manager” OR “Merchandising Director” OR “Purchasing Manager” OR Founder OR Owner) AND (Kansas OR Missouri OR “Kansas City” OR Midwest)
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Farfalla Events – Just For Her Event | Official organizer website | Event name, 2026 dates, venue, address, schedule, ticketing, event description, and organizer identity | Very High |
| Overland Park Convention Center | Venue website | Venue identity and location context | High |
| Official event page content provided in prompt | Primary source excerpt | Event purpose, product categories, attendee positioning, historical tradition since 2008, and ticket structure | Very High |
| Union Station Kansas City | Venue reference link cited by organizer for another event | Organizer network / related event context only; not used to infer Just For Her attendance | Medium |
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