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About this event
Japan IT Week – Osaka (Japan IT Week, Japan DX & AX Week [Osaka])
Event basics (from official source)
- Dates: Nov. 18 (Wed.) – 20 (Fri.), 2026
- Venue: INTEX Osaka, Japan
- City/Country: Osaka, Japan
- Operating hours: 10:00 – 17:00
- Location address (official): 1-5-102, Nanko-Kita, Suminoe-Ku, Osaka, 559-0034
- Event positioning: Western Japan’s largest IT / Digital Transformation (DX) show
What this show covers (exhibitions included)
This Osaka edition runs as part of the “Japan IT Week / Japan DX & AX Week” umbrella and brings together specialized expos that map to enterprise IT, system development/operations, information security, AI infrastructure, and AI/DX transformation initiatives.
Japan IT Week [Osaka] – core theme
A Western Japan leading exhibition focused on system development, operation and maintenance, plus closely related IT disciplines.
Japan DX & AX Week [Osaka] – core theme
A Western Japan leading set of exhibitions focused on digital and AI transformation for business operations and office workflows.
1️⃣ Who attends (BUYERS / ATTENDEES)
This event is structured to attract both decision-making business stakeholders and technical/IT stakeholders. The official site highlights that the visitor mix is oriented toward roles that have responsibility for addressing IT/DX challenges, not only general observation.
Primary attendee types (practical buyer/lead targets)
- IT management & enterprise transformation stakeholders (planning, budget ownership, vendor selection influence)
- System development & operations stakeholders (delivery, maintenance, modernization, platform management)
- Information security decision-makers (security posture improvements, compliance, incident readiness)
- AI / data & infrastructure stakeholders (AI infrastructure, data center-related initiatives, governance)
- Transformation leaders across business functions (office-work DX, deskless work, automation initiatives)
- Business automation & order management / B2B commerce stakeholders
Official messaging on “decision-makers” indicates the audience is well-aligned for businesses pursuing IT/DX improvements and actively evaluating solutions.
2️⃣ Where the show is happening + attendee geographic origin
Location: INTEX Osaka, Osaka, Japan.
Geographic origin (best-fit expectation for attendee mix): Because the show is positioned as “Western Japan’s largest” IT/DX event, we expect the strongest attendee concentration from the Kansai region and broader Western Japan (e.g., Kansai, Chubu, and surrounding areas). For multinational companies with Japan-wide DX programs, visitors may include stakeholders traveling from other regions in Japan to evaluate vendors and partners.
How to think about targeting by geography
- Primary concentration: Kansai & Western Japan-based IT organizations, transformation teams, and operational units
- Secondary layer: Japan-wide enterprises sending centralized IT/DX decision-makers
- International visibility: Typically limited compared to global mega-expos, but possible via vendors/partners that support Japanese implementations
3️⃣ Audience reach (Local / National / Global)
Reach type: The official site frames this as a major regional leadership event for Western Japan, while also indicating strong overall brand scale across annual cycles.
- Local/Regional: Strong (Osaka + Western Japan leadership positioning)
- National: Likely (Japan-based enterprise IT and DX stakeholders evaluate solutions across regions)
- Global: Not positioned as a primarily international audience; however, the technology vendors and solution providers may include organizations with cross-border offerings tailored to Japan
4️⃣ Sample buyer company names (BUYERS ONLY) + websites
Below are representative buyer-style targets for Japan IT Week – Osaka based on the event’s themes (system development/operations, information security, AI infrastructure/data center, and business DX/automation). These are sample accounts to seed research and outreach. We recommend confirming the exact role fit for Osaka-area decision makers via the client product requirements (see Section 8).
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | NTT Data Corporation | https://www.nttdata.com/ | DX Transformation Director / Enterprise Architecture Lead / IT Strategy Manager | Strong alignment with system integration, enterprise DX initiatives, and large-scale transformation programs. |
| 2 | Fujitsu Limited | https://www.fujitsu.com/ | Digital Transformation Sales / AI & Data Platform Manager / IT Operations Modernization Lead | Relevant for AI/data infrastructure and transformation delivery across industries. |
| 3 | NEC Corporation | https://www.nec.com/ | Information Security Manager / Enterprise Transformation Lead / Infrastructure Sales Manager | Fit for security, transformation, and enterprise infrastructure programs tied to Japan DX priorities. |
| 4 | Hitachi, Ltd. | https://www.hitachi.com/ | Operational IT Modernization Manager / AI & Analytics Transformation Lead | Strong match for AI-driven business transformation and enterprise IT modernization initiatives. |
| 5 | IBM Japan | https://www.ibm.com/jp-ja | AI & Automation Partner Sales / Security Solutions Director / Data Platform Lead | Strong alignment with AI automation, governance, and enterprise security programs in Japan. |
| 6 | Microsoft Japan | https://www.microsoft.com/ja-jp/ | Digital Work Transformation Lead / Cloud Security Manager / Enterprise Solutions Director | Highly relevant for office-work DX, deskless work DX enablement, and enterprise security topics. |
| 7 | Google Japan | https://about.google/intl/ja_jp/ | Enterprise Transformation Sales / Security & Compliance Lead | Relevant for collaboration/work transformation and security/compliance-focused enterprise initiatives. |
| 8 | Rakuten Group, Inc. | https://global.rakuten.com/ | E-commerce DX / Order Management Transformation Lead / Data & Platform Manager | Direct relevance to B2B e-commerce/order management DX themes common at this event. |
| 9 | FPT Japan (as regional IT services reference) | https://www.fpt.com/ | Managed Services / Delivery & Operations Director / Enterprise IT Solutions Lead | Fit for system development & operations services and delivery transformation interest. |
| 10 | SAP Japan | https://www.sap.com/japan/index.html | DX Transformation Advisor / Supply & Order Process Transformation Lead | Strong alignment with business process transformation, order management, and enterprise automation. |
| 11 | Oracle Japan | https://www.oracle.com/jp/ | Cloud Security & Compliance Manager / Data Center & Infrastructure Sales Lead | Relevant to AI infrastructure, database/data platforms, and security initiatives. |
| 12 | Salesforce Japan | https://www.salesforce.com/jp/ | Enterprise Automation Director / Transformation Solutions Lead | Fit for automation and enterprise transformation efforts that often connect to office/work DX. |
| 13 | Sony Group Corporation | https://www.sony.com/ | IT Strategy / Information Security Manager / DX Transformation Lead | Large enterprise with ongoing security and transformation investment cycles. |
| 14 | Panasonic Holdings Corporation | https://holdings.panasonic/global/ | IT Operations Modernization Lead / Security & Risk Manager | Relevant for operations modernization, security, and enterprise DX across industrial and business systems. |
| 15 | SoftBank Corp. | https://www.softbank.jp/ | Enterprise Transformation / Security Solutions Director | Strong fit for security and enterprise DX solutions for business customers. |
| 16 | KDDI Corporation | https://www.kddi.com/ | DX Business Lead / Managed Security Solutions Manager | Telecom-led enterprise security and transformation programs connect well to the expo themes. |
| 17 | NTT Communications Corporation | https://www.ntt.com/ | Data Center & Security Solutions Lead / Enterprise Network Transformation Manager | Strong alignment with AI infrastructure/data center and security-related enterprise programs. |
| 18 | Recruit Co., Ltd. | https://recruit.co.jp/ | DX Transformation Manager / IT Governance & Security Lead | Fit for transformation initiatives and large-scale operational improvements. |
| 19 | MUFG Bank (Mitsubishi UFJ Financial Group) | https://www.mufg.jp/ | Information Security / IT Transformation Director / Data & Platform Lead | Highly relevant to security, infrastructure modernization, and data-driven DX across regulated environments. |
| 20 | Sumitomo Mitsui Financial Group (SMFG) | https://www.smfg.co.jp/english/ | IT Risk & Security Manager / DX Program Director / Infrastructure Modernization Lead | Fit for security, AI/data platform direction, and enterprise transformation priorities. |
Top 5 best sample targets to seed first
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | NTT Data Corporation | https://www.nttdata.com/ | DX Transformation Director / Enterprise Architecture Lead | System delivery + enterprise DX alignment across Japan. |
| 2 | Fujitsu Limited | https://www.fujitsu.com/ | AI & Data Platform Manager / IT Operations Modernization Lead | AI infrastructure and transformation delivery relevance. |
| 3 | NEC Corporation | https://www.nec.com/ | Information Security Manager / Infrastructure Sales Manager | Strong match for security + enterprise modernization demand. |
| 4 | IBM Japan | https://www.ibm.com/jp-ja | AI & Automation Partner Sales / Security Solutions Director | Automation + enterprise security and governance fit. |
| 5 | Microsoft Japan | https://www.microsoft.com/ja-jp/ | Cloud Security Manager / Digital Work Transformation Lead | Office/work DX + security alignment. |
5️⃣ Job profiles, industries & event type
Best job profiles to target
- IT/DX Strategy & Transformation: DX Program Director, Digital Transformation Manager, Enterprise Architecture Lead
- System Development & Operations: Head of Application Development, IT Operations Modernization Lead, Service Delivery/Operations Manager
- Information Security: CISO office, Information Security Manager, IT Risk & Compliance Lead, Security Program Manager
- AI Infrastructure / Data Center: AI Infrastructure Lead, Data Platform Manager, Data Center/Infrastructure Solutions Director
- Business Automation & Workflow DX: Automation Lead, Office-work DX Manager, Deskless Work DX Lead
- B2B Commerce & Order Management: Order Management Transformation Lead, B2B Platform Manager
- Internal Process Improvement: Business Process Transformation Manager, Operational Excellence IT Lead
Industries most likely aligned (based on the expo themes)
Japan IT Week – Osaka typically attracts buyers from organizations investing in IT modernization, security posture, and business transformation. We suggest concentrating research on these industry directions:
- Information Technology & Services
- Computer Software
- Computer & Network Security
- Internet
- Financial Services (banks/financial groups with heavy security & infrastructure requirements)
- Logistics & Supply Chain (order management and workflow improvements)
- Telecommunications
- Manufacturing-related enterprise IT users (via company role matching)
Event type (how we should position it for outreach)
This is best treated as a B2B enterprise IT + DX/AX exhibition that connects: (1) system development/operations, (2) information security, (3) AI infrastructure/data-center initiatives, and (4) business automation and workflow DX.
6️⃣ Estimated attendance (expected total footfall)
Officially planned visitors for this Osaka edition: 12,000 visitors (planned).
Officially planned exhibitors for this Osaka edition: 250 exhibitors.
Footfall interpretation for buyer prospecting: The event is not only expo-floor visibility; it is supported by structured thematic tracks and conference content (details are listed as “coming soon” on the official page at the time of extraction). Visitor quality is a meaningful selling point per the official messaging around decision-makers.
7️⃣ Key focus areas & buyer engagement
Key focus areas (what buyers come to solve)
- System development, operation, and maintenance (modernization and lifecycle improvements)
- Information security (risk reduction, security upgrades, governance)
- AI infrastructure & data center enablement (green/efficient infrastructure direction and deployment readiness)
- AI and business automation (turning AI into usable operational workflows)
- Office-work DX and deskless work DX (workflow digitization and productivity)
- Management transformation in the AI era (data-driven management improvement)
- B2B e-commerce & order management DX (process integration, efficiency, visibility)
How buyers are likely to engage
- Direct vendor evaluation conversations around proof-of-value, integration capability, and security posture
- Comparison of implementation approaches (build vs. partner vs. managed services)
- Architecture and infrastructure discussions (especially for AI infrastructure, data center and platform modernization)
- Workflow and operational transformation planning (office/deskless process change, automation roadmaps)
8️⃣ Client-product fit (we need your client website to refine the “best buyers”)
To identify the best matching buyers for attendee/research targeting based on your client requirement, we need to review the client product/service details from your side. Please share the client website URL and a short product summary (what problem it solves, target customer type, and deployment model).
Once we have that, we will match the product to the most relevant visitor/buyer layers in this expo:
- If the client sells security tools/services: we prioritize Information Security and IT Risk job profiles and security-aligned enterprise accounts.
- If the client sells system integration / software development / managed operations: we prioritize application operations, delivery, and modernization leadership profiles.
- If the client sells AI infrastructure / data platform / data center enablement: we prioritize AI infrastructure leads, data platform owners, and infrastructure directors.
- If the client sells office-work/deskless/workflow DX: we prioritize business transformation and workplace productivity owners.
- If the client sells automation or order management-related solutions: we prioritize B2B commerce, order management, and operational workflow leaders.
- If the client sells staffing/IT talent development (if applicable to the client offering): we prioritize IT staffing and talent development decision-makers in enterprises.
Action needed from you: please provide the client website so we can finalize: (a) the best buyer segments, (b) the best matching company types, and (c) the highest-probability job titles for Japan IT Week – Osaka.
9️⃣ Industry suggestions (using the Apollo-style industry list you provided)
For this event, we recommend applying the following industry filters during research (we’ll refine further after reviewing your client website):
- Information Technology & Services
- Computer Software
- Computer & Network Security
- Internet
- Telecommunications
- Financial Services
- Logistics & Supply Chain
- Industrial Automation (for buyer teams connected to operational transformation)
- Mechanical or Industrial Engineering (for industrial enterprise IT modernization use cases)
- Professional Training & Coaching (only if the client offering touches training/talent enablement)
Overall fit summary
- Event strength: Western Japan’s largest IT/DX show with a clear thematic structure (system development/operations + security + AI infrastructure + business DX/automation).
- Buyer alignment: Positioned to reach roles that identify challenges and decision-makers for transformation initiatives.
- Scale (Osaka edition): 12,000 visitors (planned), 250 exhibitors.
- Best approach for buyer research: Map the client product to the specific sub-expo themes, then target by matching job titles and enterprise IT/DX responsibilities.
Data sheet
Japan IT Week - Osaka – Event Attendee & Buyer Profile Analysis
Event date: 2026-11-18 to 2026-11-20
Location: INTEX Osaka, Osaka, Japan
Event status: Upcoming
Research date: 2026-07-02
Event Overview
| Event Name | Japan IT Week - Osaka |
| Event Date | 2026-11-18 to 2026-11-20 |
| Event Status | Upcoming |
| Venue | INTEX Osaka |
| City | Osaka |
| State / Region | Osaka Prefecture / Kansai |
| Country | Japan |
| Organizer | RX Japan Ltd. (official Japan IT Week organizer) |
| Official Event Website | Japan IT Week, Japan DX & AX Week [Osaka] |
| Event Type | B2B trade show / exhibition / conference platform |
| Primary Category | IT & Technology |
| Secondary Applicable Categories | Business Services; Security & Defense; Telecommunication; Industrial Engineering |
| Audience Reach | Regional with strong national and some international buyer relevance |
| Estimated Attendance / Expected Footfall | 12,000 visitors planned; 250 exhibitors planned |
| Attendance Data Reliability | Confirmed by organizer as planned figures; current-edition attendee list not yet released |
| Main Purpose of Event | To connect IT, DX, AI, security, software, infrastructure, and workforce solution buyers with solution providers in Western Japan |
About the Event
Japan IT Week - Osaka is the Osaka edition of Japan’s major IT and digital transformation exhibition series. The official event position is Western Japan’s largest IT / DX show, bringing together multiple specialized exhibitions under one umbrella for software development, embedded and edge AI, IoT systems, information security, AI infrastructure and data centers, IT staffing, business automation, office DX, management transformation, deskless-work DX, and B2B e-commerce/order management DX.
The event matters because it concentrates decision-makers from enterprise IT, operations, procurement, security, infrastructure, and digital transformation functions in one buying environment. It is highly relevant for lead generation, partnership development, solution selling, channel recruitment, and supplier discovery across the Kansai market and broader Western Japan buyer base.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Enterprise IT / Digital Transformation teams | Large corporations, conglomerates, manufacturers, service firms | Evaluate software, infrastructure, automation, and transformation projects | High-value buyers for platform, integration, and modernization offerings |
| Procurement and sourcing teams | Corporate procurement offices, sourcing departments | Control vendor shortlists, RFPs, renewals, and preferred supplier status | Strong for suppliers targeting IT services, SaaS, hardware, and managed services |
| Information security leaders | Security operations, risk, compliance, SOC teams | Approve security tooling, governance, and resilience programs | Relevant for cybersecurity vendors, MSSPs, identity, and network security providers |
| Software development and engineering teams | Product engineering, application development, QA, DevOps | Specify tools, platforms, cloud, and development services | Ideal audience for dev tools, cloud, API, testing, and low-code vendors |
| Infrastructure / data center leaders | IT infrastructure, operations, data center, cloud operations | Buy hosting, colocation, servers, storage, and resilience solutions | Strong for infrastructure, power, cooling, and managed services suppliers |
| Operations and business process leaders | Operations, back office, finance ops, shared services | Seek automation, efficiency, and workflow improvement | Relevant for RPA, BPM, analytics, and workflow automation vendors |
| HR / talent / staffing leaders | HR, talent acquisition, staffing, workforce development | Evaluate IT staffing and technical upskilling services | Relevant for recruiters, training providers, and technical staffing firms |
| Executives and transformation sponsors | CIOs, CTOs, CIO office, business transformation leaders | Set strategic direction and approve major technology investments | Best for enterprise-selling, strategic partnerships, and high-ticket offerings |
| System integrators / consulting firms | IT consulting, SI, digital agencies, managed service providers | Influence implementation choices and partner ecosystems | Useful for channel sales, referral partnerships, and reseller recruitment |
| Industry consultants and media | Advisory firms, analysts, trade media, associations | Influence market perception and buying consideration | Supports credibility-building, PR, and market education |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Osaka | Osaka-based enterprises, SMEs, integrators, and tech buyers | High | Core local attendance base due to venue location and Kansai business density |
| Host region: Kansai / Western Japan | Hyogo, Kyoto, Nara, Shiga, Wakayama, Mie, Hiroshima, Okayama | High | Officially positioned as Western Japan’s largest IT/DX show |
| Nearby business hubs | Osaka CBD, Kobe, Kyoto, Sakai, Nagoya corridor participants | High | Convenient for day-trip attendance and regional procurement meetings |
| National reach | Tokyo, Nagoya, Fukuoka, Sapporo, Sendai, and nationwide buyers | Medium to High | Many Japanese exhibitors and buyers travel across prefectures for the series |
| International reach | Asia-Pacific tech vendors, distributors, and partner candidates | Medium | Event is Japan-focused, but international supplier interest is meaningful |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | Osaka show is centered on Western Japan and Kansai buyers, with strong local and regional concentration. |
| National | Secondary reach | Japan IT Week is a major series that attracts national-level suppliers, integrators, and enterprise buyers. |
| International | Secondary reach | Relevant for foreign technology providers seeking Japanese partners, distributors, and enterprise accounts. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Panasonic Holdings | Enterprise technology buyer | Large Japanese enterprise with ongoing digital transformation, security, and infrastructure needs | holdings.panasonic/global/ | CIO, IT Director, Procurement Manager, Digital Transformation Lead | Strong Market Fit, Attendance Not Confirmed |
| Sony Group | Enterprise technology buyer | Global enterprise with complex IT, data, security, and automation needs | sony.com | CTO, IT Procurement, Security Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Denso | Manufacturing technology buyer | Automotive manufacturing requires embedded systems, IoT, AI, and security solutions | denso.com | IT Director, Systems Engineering Manager, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Daikin Industries | Manufacturing technology buyer | Industrial manufacturer with IT modernization, data, and automation priorities | daikin.com | IT Manager, Digital Transformation Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Kubota | Industrial buyer | Manufacturing and equipment company with smart factory and data integration needs | kubota.com | Operations Director, IT Procurement, Systems Manager | Strong Market Fit, Attendance Not Confirmed |
| Nippon Steel | Industrial / enterprise buyer | Large industrial operator with security, data, and infrastructure requirements | nipponsteel.com | CIO, Infrastructure Manager, Procurement Director | Strong Market Fit, Attendance Not Confirmed |
| Kansai Electric Power | Infrastructure / utility buyer | Utility organizations often evaluate security, infrastructure, and digital operations tools | kepco.co.jp | IT Director, Security Lead, Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| NTT West | Telecom / IT buyer | Regional telecom and enterprise services buyer with network, cloud, and security relevance | west.ntt.co.jp | Product Manager, Network Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Osaka Metro | Public-sector / operator buyer | Transit operator with digital operations, security, and customer-service technology needs | osakametro.co.jp | IT Manager, Operations Director, Procurement Officer | Strong Market Fit, Attendance Not Confirmed |
| Osaka Prefectural Government | Government buyer | Public-sector digitalization, security, and citizen-service modernization relevance | pref.osaka.lg.jp | Procurement Officer, IT Policy Lead, DX Promotion Lead | Strong Market Fit, Attendance Not Confirmed |
| West Japan Railway Company | Transport operator buyer | Transportation operators require infrastructure, ticketing, operations, and security technology | jr-odekake.net / westjr.co.jp | IT Director, Operations Manager, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Seven-Eleven Japan | Retail buyer | Retail operations often seek store DX, ordering automation, and analytics tools | seven-eleven.jp | Merchandising Director, Operations Director, IT Procurement | Strong Market Fit, Attendance Not Confirmed |
| Aeon | Retail buyer | Large retail group with broad digital, supply chain, and store operations needs | aeon.info | Category Manager, IT Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | CIO / CTO | IT / Technology | Executive | Owns strategic technology budgets and vendor decisions |
| 2 | Director of IT / IT Director | IT | Director | Specifies systems, infrastructure, and transformation programs |
| 3 | Procurement Manager / Buyer | Procurement | Manager | Evaluates vendors, pricing, and contract opportunities |
| 4 | Strategic Sourcing Manager | Sourcing | Manager | Runs supplier selection and sourcing strategy for technology purchases |
| 5 | Information Security Manager / CISO | Security / Risk | Manager to Executive | Influences cybersecurity, compliance, and resilience investments |
| 6 | Infrastructure / Cloud Director | IT Operations | Director / Senior Manager | Targets data center, cloud, hosting, and platform vendors |
| 7 | Operations Director | Operations | Director | Looks for workflow automation and process improvement solutions |
| 8 | Digital Transformation Lead / DX Manager | Business Transformation | Manager to Director | Owns modernization initiatives across departments |
| 9 | Product Manager / Platform Manager | Product / Technology | Manager | Evaluates tools for build, integrate, and scale decisions |
| 10 | IT Staffing / Talent Development Lead | HR / Talent | Manager / Director | Relevant for recruitment, training, and workforce development solutions |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Information Technology & Services | Core sector for the show’s IT and DX audience | Enterprise software, services, integration, consulting |
| 2 | Computer Software | Software development and automation exhibitors are central | SaaS, platforms, applications, workflow tools |
| 3 | Computer & Network Security | Information Security Expo is a major part of the event | Cybersecurity, identity, SOC, compliance, zero trust |
| 4 | Internet | Digital transformation, e-commerce, cloud, and platforms | Digital platforms, marketplace, and online business solutions |
| 5 | Electrical/Electronic Manufacturing | Embedded, edge AI, and hardware-adjacent audiences are highly relevant | Embedded tools, devices, industrial tech, and systems |
| 6 | Industrial Automation | DX and AI adoption in plants and operations is a strong fit | Factory automation, IIoT, predictive maintenance |
| 7 | Computer Hardware | Infrastructure, data center, and device procurement are prominent | Servers, endpoints, infrastructure, and appliances |
| 8 | Telecommunications | Network connectivity, managed services, and telecom integration relevance | Networking, WAN, wireless, unified comms |
| 9 | Logistics & Supply Chain | B2B e-commerce and order management DX are included | Supply chain software, order management, visibility tools |
| 10 | Retail | Retail and e-commerce modernization use cases are represented | Retail DX, merchandising systems, store operations tech |
| 11 | Outsourcing/Offshoring | IT staffing and development support expo aligns well | Staff augmentation, BPO, managed delivery |
| 12 | Government Administration | Public-sector DX and procurement buyers may attend | GovTech, digital services, cybersecurity, infrastructure |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 12,000 | Confirmed as planned | Official Osaka show page | Planned visitor count published by organizer |
| Exhibitor count | 250 | Confirmed as planned | Official Osaka show page | Scheduled planned figure; not a final released exhibitor list |
| Buyer count | Not publicly confirmed | Unavailable | No current buyer list released on official site | Attendance figure not publicly confirmed by the organizer. |
| Speaker count | Not publicly confirmed | Unavailable | Conference details noted as coming soon | Current edition conference lineup not yet released |
| Sponsor count | Not publicly confirmed | Unavailable | Official sponsor mentions for select pavilions only | Useful only for theme validation, not overall sponsor total |
| Historical attendance | Over 100,000 visitors annually across the Japan IT Week series | Historical / series-level evidence | Official organizer marketing claim on event site | Series-level, not Osaka-edition-only count |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Digital transformation | Modernize systems and workflows | Process discovery, demos, and transformation workshops | Consulting, platforms, integration |
| Cybersecurity | Reduce risk and improve resilience | Security assessments and compliance conversations | Zero trust, IAM, SOC, endpoint security |
| AI and automation | Increase productivity and decision speed | Use-case-led demos for back office and operations | GenAI, RPA, analytics, workflow automation |
| Cloud / infrastructure | Scale systems, improve uptime, manage cost | Architecture discussions with IT and ops leaders | Cloud, hosting, data center, network services |
| Software development | Accelerate application delivery | Developer-focused technical sessions and integrations | Dev tools, APIs, testing, low-code |
| IT staffing / talent | Fill skill gaps and scale teams | Recruitment and workforce development meetings | Staffing, training, managed teams |
| B2B e-commerce / order management | Improve ordering and customer experience | Retail and wholesale process conversations | Commerce platforms, OMS, CRM, ERP integration |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Strong concentration of IT, DX, security, infrastructure, and procurement buyers. |
| Decision-maker availability | High | Organizer states 60% of attendees are decision-makers. |
| Data collection potential | Medium | Current exhibitor and visitor lists are not yet released, limiting list-building precision. |
| Apollo targeting potential | Very High | Clear industry, title, and geography filters align well with event buyer segments. |
| Geographic targeting potential | High | Osaka and Kansai buying base is identifiable and commercially concentrated. |
| Best outreach approach | High-touch ABM + event-triggered outreach | Use speaker/exhibitor updates, regional buyer lists, and role-based messaging. |
| Overall lead quality | Very High | A strong event for B2B attendee list building, especially in IT, security, and DX. |
| Best use case | Prospecting and appointment setting | Best suited for supplier discovery, reseller recruitment, and enterprise sales outreach. |
| Limitations / risks | Moderate | Confirmed current-year attendee list is unavailable; role-specific targeting must be built prospectively. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Information Technology & Services; Computer Software; Computer & Network Security; Internet; Electrical/Electronic Manufacturing; Industrial Automation; Computer Hardware; Telecommunications; Logistics & Supply Chain; Retail; Government Administration | Match the show’s strongest buyer and solution categories |
| Departments | IT; Procurement; Operations; Security; Engineering; Product; HR; Supply Chain | Capture technical and buying-side stakeholders |
| Seniority | Manager; Director; VP; CXO; Head | Prioritize decision-makers and influencers |
| Job titles | CIO, CTO, IT Director, Procurement Manager, Strategic Sourcing Manager, Security Manager, Operations Director, Digital Transformation Lead, Infrastructure Director, Product Manager | Target event-relevant buying roles |
| Geography | Japan; Kansai; Osaka; Hyogo; Kyoto; Aichi; Tokyo as secondary | Align outreach to likely attendee origin |
| Employee size | 201-500; 501-1,000; 1,001-5,000; 5,001-10,000; 10,000+ | Focus on buyers with budgets and formal procurement processes |
| Keywords | DX, digital transformation, cloud, cybersecurity, data center, AI, automation, software development, IoT, embedded, managed services, IT staffing | Refine contacts around the event’s exhibit themes |
| Company type | Public company; enterprise; government; operator; retailer; manufacturer; distributor; integrator | Prioritize organizations with meaningful buying authority |
| Revenue range | Mid-market to enterprise revenue bands where available | Improves lead quality for complex technology deals |
Suggested Apollo Search Logic: (Japan OR Osaka OR Kansai) AND (CIO OR CTO OR "IT Director" OR Procurement OR "Strategic Sourcing" OR Security OR "Digital Transformation" OR "Operations Director") AND (cloud OR cybersecurity OR DX OR automation OR "data center" OR IoT OR software OR staffing)
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Japan IT Week, Japan DX & AX Week [Osaka] official page | Official organizer website | Dates, venue, city, country, visitor/exhibitor planned counts, show themes, and event positioning | Very High |
| Japan IT Week official main site | Official organizer website | Series-level positioning, annual event structure, and broader market context | Very High |
| Official Osaka show page sponsor sections | Official event page content | Named sponsors for specific pavilions/exhibition areas | High |
| INTEX Osaka official website | Venue website | Venue identification and location validation | High |
| Japan IT Week series outline / overview page | Official organizer website | Series-wide scale, audience profile, and market relevance | Very High |
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