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About this event
INTRALOGISTICA ITALIA – International Trade Fair for Materials Handling and Warehouse Management
Event dates: 29 May – 1 June 2028
Venue: FieraMilano Rho
City & country: Rho, Italy
What the show is about
INTRALOGISTICA ITALIA is a B2B trade fair exclusively dedicated to internal logistics. The event focuses on innovative solutions and automated systems used for intralogistics and for the efficient movement and management of goods within industrial and warehouse environments. It brings together suppliers and decision-makers around technologies and systems that modernize warehouses, improve storage and sorting performance, and support smarter, more automated material flow.
Core technologies and solutions covered
The trade fair is structured around practical, technology-driven categories for internal logistics and warehouse operations, including:
- Mechanical handling for intralogistics and materials movement
- AGVs / drones for automated transport and logistics support
- Systems and software that control, optimize, and integrate warehouse processes
- Loading technology supporting efficient loading and handling operations
- Robotic systems to automate sorting, storage, and internal distribution workflows
- Warehousing technology including storage solutions and related systems
Audience profile: who attends
INTRALOGISTICA ITALIA is designed for professional visitors rather than general audiences. According to the event’s official figures, it attracts:
- 25,000+ professional visitors
- 86% decision makers
- 120+ represented countries
We position our research around buyers and end-decision roles involved in internal logistics and warehouse management, including those responsible for automation strategy, material flow optimization, operational efficiency, and warehouse technology modernization.
Where the show is happening + attendee geographic reach
The event takes place at FieraMilano Rho in Italy from 29 May to 1 June 2028. While the fair is hosted in Italy, its international scope is supported by the fact that the official event profile includes 120+ represented countries.
In practical terms, we expect a mix of attendees from within Europe and beyond, especially from organizations that operate logistics networks, warehouses, and intralogistics operations across multiple markets and require scalable solutions for automation and material handling.
Audience reach: local / national / global
INTRALOGISTICA ITALIA is best described as a global B2B industry event with a strong European presence. The official figures indicating 120+ represented countries reflect international reach beyond a purely national Italian audience.
Overall, the structure and positioning of the show indicate it supports both: national decision-making for Italian operations and international technology sourcing for multinational warehouse and logistics organizations.
Estimated attendance / expected footfall
The event states 25,000+ professional visitors. With 112 exhibitors and 6,600 sqm of exhibiting area, we treat INTRALOGISTICA ITALIA as a high-density B2B environment where buyer engagement is concentrated around a defined intralogistics technology scope.
Event type & buyer engagement areas
INTRALOGISTICA ITALIA is fundamentally an international trade fair focused on: materials handling and warehouse management. It functions as a sourcing and evaluation platform for intralogistics automation and enabling technologies.
Key focus areas where buyers typically engage:
- Warehouse and intralogistics automation (end-to-end material flow improvements)
- Storage, sorting, and handling optimization through robotic and automated solutions
- AGV/drone integration into internal transport systems and logistics operations
- Systems & software capabilities that support control, optimization, and integration
- Loading and operational handling technologies to improve throughput and efficiency
- Sustainability and modernization discussions in the context of automation and operational impact
Exhibitors and exhibiting sectors (what companies bring to the floor)
The fair lists multiple technology domains that define the exhibitor mix and buyer interests. These categories align directly with the internal logistics decision cycle: evaluate existing processes, benchmark automation options, and implement solutions for warehousing, sorting, lifting, and material handling.
Buyer fit research approach for our client outreach
When we conduct deep research analysis for this event, we map attendees and buyer-type decision makers against the show’s technology scope: mechanical handling, automated transport (AGVs/drones), robotic systems, warehousing technologies, loading technologies, and the systems/software layer.
The most relevant buyer profiles are therefore typically found in organizations that operate or procure internal logistics systems, including warehouse operators, distribution and fulfillment organizations, manufacturers with in-house logistics, and logistics engineering or supply chain technology teams.
Facts & Figures (as published)
- Dates: 29 May – 1 June 2028
- Location: FieraMilano Rho (Rho), Italy
- Event type: B2B trade fair for internal logistics
- Professional visitors: 25,000+
- Decision makers: 86%
- Represented countries: 120+
- Exhibitors: 112
- Exhibiting area: 6,600 sqm
Note: For buyer-company targeting, we need your client’s product requirements to identify which buyer segments best match. Please share your client website so we can confirm the specific buyer types to prioritize for INTRALOGISTICA ITALIA.
Data sheet
| Event Name | INTRALOGISTICA ITALIA |
| Event Date | 29 May 2028 – 1 June 2028 |
| Event Status | Upcoming |
| Venue | FieraMilano Rho |
| City | Milan |
| State / Region | Lombardy |
| Country | Italy |
| Organizer | Hannover Fairs International GmbH, part of Deutsche Messe Group |
| Official Event Website | intralogistica-italia.com/en/ |
| Event Type | B2B trade fair for internal logistics, warehousing, materials handling, and automation |
| Primary Category | Logistics & Transportation |
| Secondary Applicable Categories | Industrial Engineering, Packing & Packaging, IT & Technology |
| Audience Reach | Global |
| Estimated Attendance / Expected Footfall | 25,000+ professional visitors (officially stated; likely prior-edition benchmark for the upcoming edition) |
| Attendance Data Reliability | Moderate to High. Official website states 25,000+ professional visitors, 86% decision makers, 120+ countries, 112 exhibitors, and 6,600 sqm. Current-year final attendance figure not publicly confirmed by the organizer. |
| Main Purpose of Event | Showcase innovative intralogistics solutions, automated systems, warehouse management technologies, smart logistics, storage, sorting, and lifting technologies. |
INTRALOGISTICA ITALIA is a specialized B2B trade fair focused on internal logistics and warehouse operations. The official positioning highlights innovative solutions and automated systems for industrial materials handling, smart logistics, storage, sorting, and lifting technologies. The event is held at FieraMilano Rho in Milan and is structured to serve the professional buying community across manufacturing, distribution, warehousing, and automation.
The event matters because it sits at the intersection of supply chain modernization, warehouse automation, and operational efficiency. It is relevant to procurement teams, logistics operators, system integrators, industrial buyers, and technology decision-makers seeking automation, robotics, software, and material flow solutions. With a strong decision-maker profile and international participation, the show is suitable for B2B lead generation, attendee list sales, distributor targeting, supplier relationship development, and solution-selling campaigns.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Procurement and sourcing teams | Manufacturers, retailers, logistics firms, 3PLs, distribution operators | Specification, vendor selection, contract negotiation | High-value audience for equipment, software, automation, and service providers |
| Operations leaders | Warehouses, distribution centers, plants, fulfillment networks | Operational pain-point owner; final influence on efficiency investments | Strong fit for automation, throughput, labor-reduction, and productivity solutions |
| Supply chain and logistics directors | Industrial companies, e-commerce, grocery, consumer goods, pharmaceutical supply chains | Network design, process optimization, technology adoption | Key buyers for WMS, robotics, AGVs, sortation, and visibility tools |
| Warehouse managers and DC managers | Warehouses, 3PLs, manufacturers, distributors | Daily user, evaluator, and internal champion | Highly relevant for storage, picking, handling, and automation suppliers |
| Technology leaders | Enterprise IT, digital transformation teams, industrial software users | System integration, software selection, cybersecurity, data architecture | Relevant for WMS, WCS, integration platforms, AI, analytics, IoT vendors |
| Facility and plant leaders | Factories, distribution sites, logistics hubs, cold storage operations | Facility upgrades, layout changes, handling equipment investments | Strong buyer group for racking, conveyors, lifts, safety, and retrofit systems |
| System integrators and consultants | Automation integrators, supply chain consultants, engineering firms | Influence on solution design, brand recommendation, project scoping | Important channel partners and referral sources for suppliers |
| Retail and e-commerce buyers | Retail chains, e-commerce operators, omnichannel fulfillment teams | Buyer of warehouse automation, sortation, and order fulfillment capabilities | Highly relevant for intralogistics vendors supporting fast fulfillment |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Milan / Rho | Local and metropolitan area professionals | High | Strong attendance from logistics, manufacturing, and industrial firms in Greater Milan |
| Lombardy and Northern Italy | Industrial buyers, distributors, 3PLs, manufacturers | Very High | Core regional market for manufacturing and logistics investment |
| Italian national market | Nationwide buyers from production, distribution, retail, and services | Very High | Official reach data and visitor profile indicate a broad national buying audience |
| Nearby European logistics hubs | DACH, France, Benelux, Spain, Central Europe | Medium to High | Milan is well connected for cross-border industrial sourcing and partner meetings |
| International visitors | Global solution providers, buyers, integrators, and distributors | Medium to High | Official website references 120+ represented countries, indicating international reach |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | Official website states 120+ represented countries and positions the event as an international B2B fair for internal logistics. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Amazon Logistics Italia | E-commerce logistics operator | Named in official testimonial; strong fit for warehouse automation and throughput solutions | amazon.it | Country Director, Operations Director, Supply Chain Manager | Prior-Year Participation Evidence |
| Bialetti Industrie | Consumer goods manufacturer | Named in official testimonial; relevant for factory and warehouse process optimization | bialetti.com | Group Logistics Director, Operations Director, Procurement Manager | Prior-Year Participation Evidence |
| CORTILIA S.p.A. | Grocery / food e-commerce operator | Named in official testimonial; likely buyer of picking, storage, and fulfillment automation | cortilia.it | Operations Director, Logistics Manager, Warehouse Manager | Prior-Year Participation Evidence |
| FIEGE Logistics Italia | 3PL / logistics services | Named in official testimonial; direct buyer for intralogistics solutions and integration | fiege.com | Business Development Manager, Operations Director, Warehouse Director | Prior-Year Participation Evidence |
| DEMATIC Italia | Automation solutions provider / integrator | Named in official testimonial; also a channel partner and potential ecosystem influencer | dematic.com | Sales Manager, Business Development Director, Solutions Consultant | Prior-Year Participation Evidence |
| BITO | Warehouse storage systems supplier | Named in official testimonial; relevant to storage, racking, and warehouse equipment buying cycles | bito.com | Managing Director, Sales Director, Key Account Manager | Prior-Year Participation Evidence |
| BETA 80 GROUP | Supply chain / IT solutions provider | Named in official testimonial; likely user and buyer of automation, data, and process tools | beta80group.it | Supply Chain Director, IT Director, Program Manager | Prior-Year Participation Evidence |
| FasThink | Industrial software / automation provider | Named in official testimonial; relevant both as ecosystem player and buyer of industrial solutions | fasthink.com | General Manager, Partnerships Director, Business Development Director | Prior-Year Participation Evidence |
| HÖRMANN Italia Srl | Industrial doors / logistics infrastructure | Named in official testimonial; relevant for facility and warehouse infrastructure buyers | hoermann.it | Marketing Director, Sales Director, Facilities Manager | Prior-Year Participation Evidence |
| AUTOMAHA | Automation / robotics provider | Named in official testimonial; relevant for warehouse automation buyers and integration partners | automha.com | CEO, Technical Director, Sales Director | Prior-Year Participation Evidence |
| ARMES Spa | Industrial systems / materials handling | Named in official testimonial; potential buyer and partner in intralogistics ecosystem | armes.it | CEO, Procurement Manager, Operations Director | Prior-Year Participation Evidence |
| FIVES | Industrial automation and material flow systems | Named in official testimonial; relevant for automation, sorting, and robotics buying decisions | fivesgroup.com | New Application Director, Business Development Director, Engineering Manager | Prior-Year Participation Evidence |
| EUROFORK | Forklift / handling equipment | Named in official testimonial; strong procurement fit for handling equipment users | eurofork.com | CEO, Sales Manager, Product Manager | Prior-Year Participation Evidence |
| AISEM Federata ANIMA Confindustria | Industry association | Named in official testimonial; useful for ecosystem, advocacy, and member-company engagement | anima.it | President, Secretary General, Partnerships Director | Prior-Year Participation Evidence |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Director of Procurement / Head of Procurement | Procurement | Director / VP | Owns sourcing decisions for warehouse, handling, and automation investments |
| 2 | Supply Chain Director | Supply Chain | Director / VP | Influences distribution network design, technology adoption, and process improvement |
| 3 | Operations Director | Operations | Director / VP | Evaluates productivity, labor, and throughput improvements |
| 4 | Warehouse Director / DC Manager | Warehousing / Logistics | Manager / Director | Primary user of intralogistics equipment and systems |
| 5 | Strategic Sourcing Manager | Procurement | Manager / Senior Manager | Evaluates vendors, pricing, and long-term supply agreements |
| 6 | Logistics Manager / Inbound-Outbound Manager | Logistics | Manager | Strong fit for handling, transport, and warehouse process solutions |
| 7 | IT Director / CIO / CTO | IT / Digital Transformation | Director / C-level | Owns software architecture, integration, analytics, and automation platforms |
| 8 | Facilities Director / Plant Manager | Facilities / Plant Operations | Director / Manager | Controls physical upgrades, layout, safety, and infrastructure investments |
| 9 | Category Manager / Merchandising Manager | Commercial / Buying | Manager | Relevant for retail and distribution buyers linking demand to fulfillment needs |
| 10 | Business Development Director / Partnerships Director | Commercial / Partnerships | Director | Important for channel sales, ecosystem alliances, and integrator relationships |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Logistics & Supply Chain | Core industry around warehouse operations, fulfillment, and intralogistics | 3PLs, distribution operators, logistics technology buyers |
| 2 | Warehousing | Directly aligned with warehouse management and material handling | Warehouse managers, DC operators, storage solution buyers |
| 3 | Industrial Automation | Automation is one of the event’s core themes | AGV/AMR, robotics, conveyors, systems integrators |
| 4 | Mechanical or Industrial Engineering | Relevant for handling equipment, systems design, and plant engineering | Engineering managers, technical buyers, project engineers |
| 5 | Information Technology & Services | Software, integration, and data systems are central to modern intralogistics | WMS, WCS, analytics, visibility, integration vendors |
| 6 | Manufacturing | Industrial buyers use intralogistics to optimize production flow | Plant managers, operations directors, procurement teams |
| 7 | Retail | Retail fulfillment and store replenishment drive automation demand | Retail supply chain, category, and operations leaders |
| 8 | Consumer Goods | Fast-moving consumer goods firms are major warehouse technology buyers | Supply chain directors, warehouse heads, sourcing managers |
| 9 | Food & Beverages | Cold chain, storage, and distribution needs are highly relevant | Food logistics, refrigeration, and handling equipment buyers |
| 10 | Wholesale | Wholesale distribution relies on efficient materials handling and storage | Distribution managers, procurement, and operations teams |
| 11 | Import & Export | Cross-border logistics buyers need efficient handling and warehouse systems | Trade, distribution, and customs-linked logistics teams |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 25,000+ | Confirmed official figure, likely historical benchmark | Official website facts & figures | Current-year final attendance figure not publicly confirmed by the organizer. |
| Exhibitor count | 112 | Confirmed official figure, likely historical benchmark | Official website facts & figures | Useful for estimating supplier density and exhibitor lead opportunity. |
| Buyer count | Not publicly confirmed | Unavailable | Attendance mix not broken out publicly | 86% decision-makers suggests strong buyer quality. |
| Speaker count | Not publicly confirmed | Unavailable | No official count located in provided source text | Potentially relevant for program-driven outreach, but not confirmed. |
| Sponsor count | Not publicly confirmed | Unavailable | No confirmed sponsor tally in provided source text | Sponsor prospecting should rely on official sponsor/exhibitor pages if needed. |
| Historical attendance profile | 86% decision makers; 120+ represented countries | Confirmed official profile | Official website facts & figures | Indicates strong lead-generation value for supplier outreach. |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Vendor comparison and capex justification | Target shortlist and budget-cycle discussions | Racking, handling equipment, automation systems, services |
| Automation | Labor reduction and throughput improvement | Demonstrations and ROI conversations | AGVs, AMRs, robotics, conveyors, sortation |
| Warehouse management software | Visibility, control, and productivity | Workflow optimization and integration discussions | WMS, WCS, analytics, integration platforms |
| Sustainability | Energy efficiency and space optimization | Position solutions around lower emissions and smarter operations | Efficient handling systems, optimized storage, smart controls |
| Facility management | Safer, better designed warehouse environments | Facility tour and layout improvement discussions | Doors, lifts, racking, safety systems, maintenance services |
| Supply chain visibility | End-to-end control of material flow | Use-case selling with operational metrics | Tracking, software, IoT, reporting tools |
| System integration | Linking equipment, software, and processes | Partnering with integrators and consultants | Integration services, middleware, controls, APIs |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Event is directly centered on intralogistics buyers and operators. |
| Decision-maker availability | Very High | Official website cites 86% decision makers. |
| Data collection potential | High | Strong official profile data and likely exhibitor/visitors interest for B2B targeting. |
| Apollo targeting potential | Very High | Clear industry, title, and department filters are available. |
| Geographic targeting potential | High | Strong Italy, Southern Europe, and pan-European coverage. |
| Best outreach approach | High-touch email + LinkedIn + event-triggered follow-up | Decision-maker-heavy audience responds well to ROI-led messaging and operational pain-point hooks. |
| Overall lead quality | Very High | Strong event for buyer profiling, attendee list building, and solution-led prospecting. |
| Best use case | B2B lead generation and account-based outreach | Ideal for targeting warehouse automation, software, logistics equipment, and integration buyers. |
| Limitations / risks | Current-year attendee list not publicly confirmed | Some profile data appears benchmark-based rather than fully enumerated for the 2028 edition. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Logistics & Supply Chain; Warehousing; Industrial Automation; Manufacturing; Information Technology & Services; Retail; Food & Beverages; Consumer Goods; Wholesale; Import & Export | Capture the most relevant buyer and operator accounts |
| Departments | Procurement; Operations; Supply Chain; Logistics; Warehousing; IT; Facilities; Engineering; Commercial | Reach decision-makers and technical evaluators |
| Seniority | C-level; VP; Director; Head; Manager; Senior Manager | Prioritize buyers with budget and approval authority |
| Job titles | Chief Procurement Officer, Procurement Director, Supply Chain Director, Operations Director, Warehouse Director, Logistics Manager, IT Director, CIO, CTO, Facilities Director, Plant Manager, Category Manager, Business Development Director | Focus on the most likely buyers and influencers |
| Geography | Italy; Lombardy; Northern Italy; DACH; France; Benelux; Spain; Central Europe | Align with the event’s core and adjacent market reach |
| Employee size | 51–200; 201–500; 501–1,000; 1,001–5,000; 5,001+ | Match firms that can invest in warehouse and automation projects |
| Keywords | warehouse automation OR intralogistics OR materials handling OR AGV OR AMR OR WMS OR sortation OR conveyor OR robotic systems OR supply chain optimization | Improve relevance of search results and event-triggered prospecting |
| Company type | End-user operators; manufacturers; 3PLs; retailers; wholesalers; integrators; distributors | Prioritize actual buyers and channel partners |
| Revenue range | Mid-market to enterprise revenue bands | Focus on organizations with capital budgets for operational upgrades |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| INTRALOGISTICA ITALIA official website | Official organizer/event website | Event title, description, dates, venue, visitor profile, facts & figures, and official positioning | High |
| Fiera Milano official website | Venue website | Venue identification and location context for FieraMilano Rho | High |
| Official website testimonial / advisory panel content | Primary event content | Prior-year participation evidence and named organizations such as Amazon Logistics Italia, Bialetti, Cortilia, FIEGE, DEMATIC, BITO, FasThink, HÖRMANN Italia, FIVES, EUROFORK, ARMES, and AISEM | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to INTRALOGISTICA ITALIA — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.