Intertextile Shanghai Home Textiles – Autumn Edition 2026 (ITSH26)
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About this event
Intertextile Shanghai Home Textiles – Autumn Edition 2026 (ITSH26)
Intertextile Shanghai Home Textiles – Autumn Edition 2026 (ITSH26) is an Asia-focused, industry-driven home textile exhibition designed to bring together buyers and manufacturers under one curated platform for sourcing and design inspiration. Held 18 – 20 August 2026 in Shanghai, China, the event will take place at the National Exhibition and Convention Center (Shanghai).
Event positioning
The fair is positioned as the gateway to Asia's home living, serving as a dynamic marketplace where industry professionals come to source products and discover new design ideas. Exhibitors present products through structured exhibition displays, while the programme includes additional professional activities to support business conversations throughout the show.
Why it matters for home textile professionals
ITSH26 is built for practical sourcing as well as inspiration-driven product discovery. Visitors attend to evaluate materials, styles, collections and design directions—supported by the fair’s organised layout and fringe programme events. This blend helps buyers efficiently compare options while staying connected to broader market trends.
Scale and market traction (latest available from official content)
The official event information highlights the show’s momentum with strong participation figures from the previous edition: in 2025, nearly 900 exhibitors and more than 35,000 visitors joined the event.
Professional programme and themes
During the show period, a series of professional events is organised, including interactive workshops and a high-end seminar programme. These activities are intended to help industry participants engage more deeply, not only with products at booths but also with insights, trend direction and industry knowledge relevant to home textiles.
Exhibitor and product discovery
The event supports product discovery through an exhibitor-focused structure, including tools to explore exhibitors and products and to review the show catalogue ecosystem. This makes it easier for visitors to plan their interests in advance—whether they are looking for specific categories, design directions, or supplier capabilities.
Key event details
- Event: Intertextile Shanghai Home Textiles – Autumn Edition 2026 (ITSH26)
- Dates: 18 – 20 August 2026
- Location: Shanghai, China
- Venue: National Exhibition and Convention Center (Shanghai)
- Format: Home textiles sourcing + design inspiration, with professional fringe programme
- Recent attendance benchmark: 2025: nearly 900 exhibitors and >35,000 visitors
Who the event is for (at a glance)
Intertextile Shanghai Home Textiles – Autumn Edition is designed for industry professionals involved in home textile sourcing, product development, design direction, and market exploration across Asia and beyond. The show’s structure supports both supplier discovery and ongoing industry dialogue through its onsite professional programming.
Data sheet
| Event Name | Intertextile Shanghai Home Textiles – Autumn Edition 2026 (ITSH26) |
| Event Date | 18–20 August 2026 |
| Event Status | Upcoming |
| Venue | National Exhibition and Convention Center (Shanghai) |
| City | Shanghai |
| State / Region | Shanghai Municipality |
| Country | China |
| Organizer | Messe Frankfurt (Shanghai) Co Ltd / Intertextile Shanghai Home Textiles |
| Official Event Website | Intertextile Shanghai Home Textiles – Autumn Edition official website |
| Event Type | International trade fair / B2B sourcing event / textile and home furnishing exhibition |
| Primary Category | Home & Office |
| Secondary Applicable Categories | Apparel & Clothing; Packing & Packaging; Business Services; Retail |
| Audience Reach | Global |
| Estimated Attendance / Expected Footfall | Historical evidence: more than 35,000 visitors in 2025; 2026 attendance not yet publicly confirmed by the organizer. |
| Attendance Data Reliability | High for venue/date and 2025 historical figures; current-year footfall is not yet confirmed. |
| Main Purpose of Event | International sourcing platform for home textiles, interior fabrics, curtains, upholstery, bedding, carpet-related products, design inspiration, and industry networking. |
Intertextile Shanghai Home Textiles – Autumn Edition is Asia’s leading home textile trade fair and a major international sourcing venue for the soft furnishings and interior textile supply chain. The event brings together exhibitors and buyers across curtains, drapery, upholstery, bedding, decorative fabrics, carpets, wall coverings, and related home-living product categories.
The fair matters because it sits at the intersection of sourcing, product development, design trends, and cross-border trade. It attracts manufacturers, distributors, importers, retailers, wholesalers, brand owners, designers, and sourcing professionals looking for new suppliers, material innovation, sustainable product options, and commercial partnerships in one of the world’s most important home furnishings markets.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Home textile importers | Import companies, trading houses, international sourcing offices | Select suppliers, negotiate pricing, manage landed-cost decisions | Very high; direct sourcing and volume purchasing |
| Retail buyers | Department stores, home goods chains, ecommerce retailers, specialty bedding and décor retailers | Assortment selection, vendor onboarding, category planning | High; strong demand for trend-led and private-label products |
| Wholesalers and distributors | Regional distributors, wholesale home furnishing suppliers | Bulk purchasing, channel expansion, inventory planning | High; useful for scale orders and reseller networks |
| Hospitality procurement teams | Hotels, resorts, serviced apartments, contract furnishing groups | Specify fabrics, bedding, curtains, soft furnishings | High; project-based and repeat purchases |
| Interior designers and specifiers | Design studios, architecture firms, contract interior teams | Influence material selection and supplier recommendation | High; drives specification and premium product demand |
| Private label brand owners | Home textile brands, ecommerce brands, D2C labels | Product development, vendor sourcing, margin optimization | Very high; frequent need for OEM/ODM partners |
| Manufacturing sourcing teams | Global textile manufacturers, mills, converters | Source raw materials, trims, and downstream partners | High; supply chain partnership opportunities |
| Government and public-sector procurement | Public housing, education, healthcare and municipal procurement bodies | Tendering, contract awarding, compliance review | Moderate to high where institutional furnishing projects are active |
| Trade associations and consultants | Industry associations, sourcing advisors, market analysts | Influence buying behavior and market visibility | Moderate; useful for networking and market intelligence |
| Media and content partners | Trade media, design media, sourcing publications | Amplify trends, exhibitors, and product news | Useful for visibility, less direct buying intent |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Shanghai | Local buyers, sourcing offices, design teams, traders | Very high | Major commercial hub and gateway to East China manufacturing and trade |
| Host region: East China | Suzhou, Hangzhou, Ningbo, Wuxi, Nanjing | High | Short-haul access for textile manufacturing and retail buyers |
| National China reach | Importers, brands, distributors, hospitality groups | High | Strong domestic sourcing relevance across provinces |
| Asia-Pacific | Buyers from Southeast Asia, Japan, Korea, India, Australia | High | Core regional trade corridor for home textile sourcing |
| Europe / Middle East / Americas | Global sourcing offices, importers, retailers, brand owners | Moderate to high | International attendance is supported by the event’s trade fair profile |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | Official event positioning, international exhibitor mix, and cross-border sourcing activity indicate a global buyer base. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| IKEA | Retail buyer / global home furnishings brand | Major home textile category buyer with large-scale sourcing needs | ikea.com | Category Manager, Sourcing Manager, Product Developer | Strong Market Fit, Attendance Not Confirmed |
| M&S (Marks and Spencer) | Retail buyer | Sources home, bedding, and soft furnishings through global supply chains | marksandspencer.com | Buyer, Sourcing Manager, Merchandising Manager | Strong Market Fit, Attendance Not Confirmed |
| Target | Retail buyer | Broad private-label and branded home assortment sourcing | target.com | Category Manager, Global Sourcing, Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| Walmart | Retail buyer / importer | High-volume home textile sourcing and supplier management | walmart.com | Sourcing Manager, Buyer, Category Director | Strong Market Fit, Attendance Not Confirmed |
| Dunelm | Home furnishings retailer | Specialist home textiles and soft-furnishings buying | dunelm.com | Buyer, Product Manager, Range Manager | Strong Market Fit, Attendance Not Confirmed |
| Marriott International | Hospitality procurement | Hotel bedding, drapery, and contract furnishing procurement | marriott.com | Procurement Manager, FF&E Manager, Project Manager | Strong Market Fit, Attendance Not Confirmed |
| Hilton | Hospitality procurement | Contract bedding and guestroom textile procurement | hilton.com | Sourcing Manager, Procurement Director, Design Manager | Strong Market Fit, Attendance Not Confirmed |
| Accor | Hospitality procurement | Large international hotel group with recurring FF&E and textile sourcing | accor.com | Procurement Lead, FF&E Sourcing, Project Procurement | Strong Market Fit, Attendance Not Confirmed |
| Macy’s | Retail buyer | Home textiles, bedding, and décor assortment planning | macys.com | Buyer, Merchandise Manager, Sourcing Director | Strong Market Fit, Attendance Not Confirmed |
| Wayfair | Ecommerce buyer | Online home category sourcing and private-label development | wayfair.com | Category Manager, Sourcing, Product Development Manager | Strong Market Fit, Attendance Not Confirmed |
| Crate & Barrel | Retail buyer | Premium home furnishings and design-driven textile sourcing | crateandbarrel.com | Buyer, Product Development, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | C-level | Owns sourcing strategy and supplier relationships. |
| 2 | Director of Procurement | Procurement | Director | Leads vendor selection and contract sourcing. |
| 3 | Strategic Sourcing Manager | Procurement / Supply Chain | Manager | Actively sources suppliers and negotiates terms. |
| 4 | Category Manager, Home / Soft Furnishings | Merchandising / Buying | Manager | Directly responsible for assortment and supplier mix. |
| 5 | Buyer / Senior Buyer | Buying | Mid to senior | Core decision-maker for product purchase and order placement. |
| 6 | Merchandising Director | Merchandising | Director | Approves range direction and seasonal product strategy. |
| 7 | Product Development Manager | Product / Design | Manager | Works with mills and factories on new product creation. |
| 8 | Sourcing Director | Sourcing | Director | Drives supplier qualification and international sourcing. |
| 9 | FF&E Procurement Manager | Hospitality / Projects | Manager | Important for hotel and contract furnishing purchases. |
| 10 | Interior Design Specifier | Design | Individual contributor / senior | Influences fabric selection and material preferences. |
| 11 | Operations Director | Operations | Director | Oversees commercial execution and supply continuity. |
| 12 | Small Business Owner / Importer | Owner / Trading | Owner / founder | Often decides directly on sourcing and vendor partnerships. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Textiles | Directly aligned with home textile sourcing | Manufacturers, mills, converters, product developers |
| 2 | Import & Export | Many attendees manage cross-border sourcing | Trading companies, importers, sourcing offices |
| 3 | Retail | Retailers are major buyers of home textiles | Category buyers, merchandise planners |
| 4 | Wholesale | Wholesale distributors source in volume | Buyers, distributors, channel managers |
| 5 | Hospitality | Hotels source bedding, curtains, and soft furnishings | FF&E teams, procurement leads |
| 6 | Design | Design-led sourcing is core to the fair | Interior designers, product teams |
| 7 | Consumer Goods | Broad consumer home product buying fit | Brand owners, OEM/ODM buyers |
| 8 | Furniture | Soft-furnishing adjacent category | Home furnishing teams, contract furniture buyers |
| 9 | Commercial Real Estate | Contract interiors and property fit-out demand | Specifiers, procurement, project teams |
| 10 | International Trade & Development | Useful for sourcing and export-oriented organizations | Trade bodies, sourcing consultants |
| 11 | Management Consulting | Advisory firms serve sourcing and supply chain clients | Consultants, procurement advisors |
| 12 | Logistics & Supply Chain | Supply chain execution supports trade and fulfillment | Supply chain leaders, operations |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 35,000+ visitors (historical reference from 2025) | Historical / prior-year evidence | Official website facts and figures | 2026 attendance figure not publicly confirmed by the organizer. |
| Exhibitor count | Nearly 900 exhibitors in 2025 | Historical / prior-year evidence | Official website facts and figures | Current-year exhibitor count not yet confirmed. |
| Buyer count | Not publicly confirmed | Confirmed not available | Organizer did not publish buyer count in the provided official content | Use lead list building rather than fixed buyer-count assumptions. |
| Speaker count | Not publicly confirmed | Confirmed not available | Official website references a fringe programme and seminars, but no count was provided | Potential content-led lead capture opportunity. |
| Sponsor count | Not publicly confirmed | Confirmed not available | No sponsor count in the provided official content | Not required for outreach prioritization. |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Sourcing and procurement | Reliable suppliers, competitive pricing, lead-time control | Direct booth meetings and supplier qualification | OEM/ODM manufacturing, sourcing services |
| Product innovation | New textures, designs, performance fabrics, smart textiles | Trend showcase and sample review | Design development, innovation support |
| Sustainability | Recycled yarns, certified materials, ESG compliance | Positioning around responsible sourcing | Eco-certified textiles, recycled content materials |
| Hospitality | Durable, contract-grade curtains, bedding, upholstery | Project-based procurement conversations | FF&E supply, contract textiles |
| Retail assortment planning | Seasonal collections, margin-friendly private label SKUs | Category meetings and line reviews | Private label textile programs |
| Design services | Patterns, texture direction, color forecasting | Fringe programme and inspiration-led meetings | Pattern design, creative services |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is specifically built around home textile sourcing and buying. |
| Decision-maker availability | High | Strong mix of buyers, category managers, sourcing leaders, and design decision-makers. |
| Data collection potential | High | Large international trade fair profile supports attendee list building and lead capture. |
| Apollo targeting potential | Very High | Clear industry, title, and geography filters exist for retail, import, wholesale, hospitality, and sourcing. |
| Geographic targeting potential | High | Strong China, Asia-Pacific, and global sourcing corridor relevance. |
| Best outreach approach | Pre-event email, LinkedIn, and appointment-setting | Lead with product categories, sourcing benefits, and meeting availability. |
| Overall lead quality | Very High | Excellent event for buyer profiling, attendee list sales, and supplier outreach. |
| Best use case | B2B attendee list building and buyer prospecting | Highly suitable for lead generation across sourcing, retail, and hospitality segments. |
| Limitations / risks | Current-year attendee list not yet published | Use official registration, exhibitor directory, and historical evidence carefully without overstating confirmations. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Textiles; Retail; Wholesale; Import & Export; Hospitality; Consumer Goods; Furniture; Design; Commercial Real Estate; Logistics & Supply Chain | Capture the broad buyer ecosystem around home textiles and soft furnishings |
| Departments | Procurement; Purchasing; Sourcing; Merchandising; Product; Operations; Supply Chain; Design; Projects | Prioritize budget owners and buying influencers |
| Seniority | Manager; Director; VP; C-level; Owner | Focus on people with purchase authority or sourcing influence |
| Job titles | Buyer, Category Manager, Sourcing Manager, Procurement Manager, Merchandising Manager, Product Development Manager, FF&E Manager, Supply Chain Director, Operations Director, Owner | Match buying functions common at this show |
| Geography | China; East China; Shanghai; Asia-Pacific; Global import markets | Align with event location and international sourcing demand |
| Employee size | 11–50; 51–200; 201–1,000; 1,000+ | Covers SME importers and large-scale retail/hospitality buyers |
| Keywords | home textiles, bedding, curtains, upholstery, soft furnishings, fabric sourcing, contract textiles, private label, OEM, ODM, FF&E | Improve relevance to the exact product mix of the event |
| Company type | Retailers; importers; distributors; manufacturers; hospitality groups; design firms; trading companies | Map directly to the event’s main buyer audiences |
| Technologies | ERP, procurement platforms, product lifecycle management, ecommerce platforms, supply chain tools | Useful when targeting enterprise buyers with process maturity |
| Revenue range | Mid-market to enterprise where available | Prioritize organizations with recurring import or category spend |
Suggested Apollo Search Logic: (industry contains Textiles OR Retail OR Wholesale OR Import & Export OR Hospitality) AND (title contains Buyer OR Sourcing OR Procurement OR Category Manager OR Merchandise OR FF&E OR Product Development) AND (geo contains China OR Shanghai OR Asia-Pacific OR United States OR Europe) AND (keywords contain home textiles OR bedding OR curtains OR upholstery OR soft furnishings OR contract textiles).
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Intertextile Shanghai Home Textiles – Autumn Edition official website | Official organizer website | Event name, date, venue, city, country, event purpose, and 2025 historical attendance/exhibitor figures | Very high |
| Messe Frankfurt group event branding and navigation on the official page | Organizer source | Organizer identity and trade fair positioning | Very high |
| National Exhibition and Convention Center (Shanghai) | Venue reference | Venue confirmation from official event page reference | High |
| Event page “Facts & figures” and homepage copy | Official event content | Historical participation volume and event market positioning | Very high |
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Tell us your work email and our AI instantly builds a buyer list matched to Intertextile Shanghai Home Textiles – Autumn Edition 2026 (ITSH26) — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.