CategoryBusiness Services
International Confex
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About this event
International Confex (Global Event Tech Summit)
International Confex is positioned as the central meeting place for everyone who designs, delivers, or dreams up exceptional events—bringing together global brands, agencies, organisers, associations, and not-for-profit event professionals under one roof. The event emphasizes industry innovation, practical learning, and relationship-building across the wider events ecosystem.
1) Event basics (from official site)
- Event dates: 3–4 March 2027
- Venue / city / country: not stated in the provided official website text
- Theme / positioning: Event industry innovation and networking; “ultimate meeting place for everyone who designs, delivers, or dreams up unforgettable experiences”
- Format emphasis: Two-day program combining sessions, theatres, exhibitor floor, and networking areas
2) Who attends (BUYERS / ATTENDEES)
This is a multi-stakeholder industry gathering rather than a single-category trade show. We can expect the attendance to include event professionals across the full event value chain, as the official description explicitly calls out:
- Event organisers responsible for planning and running events
- Agencies that deliver event services for clients
- Associations and not-for-profit event professionals supporting community and sector events
- Brands and other industry participants looking to connect with event decision-makers
- Industry suppliers and solution providers (including “300+ suppliers, venues, and tech innovators” mentioned on the site)
In practical terms, the best-fit “buyer” profiles for outreach typically sit in roles that influence event strategy, vendor selection, partnership decisions, budget allocation, and programme design—especially within event operations, production, marketing/event strategy, sponsorship, venue sourcing, and event technology.
3) Where the show is happening + attendee geographic origin
The provided official text confirms the event dates (3–4 March 2027) but does not specify the venue, city, or country. Because the venue details are not present in the provided material, we do not add assumptions.
The site does describe International Confex as a global-facing industry event (“from across the globe” and “from across the globe and gain access…”). While “attendee geographic origin” is therefore expected to be international, the official text provided does not include a measurable breakdown (e.g., country-by-country shares).
4) Audience reach (Local / National / Global)
Based on the official positioning and language used on the website, International Confex is best categorized as global. The event is described as bringing together “everyone” involved in event creation and delivery and references participants “from across the globe.”
Additionally, the event’s use of multiple “content theatres,” a large exhibitor/supplier presence, and a broad cross-section of event professionals signals a reach that is not limited to a single city or region.
5) Job profiles, industries & event type
International Confex is an events industry platform with an explicit emphasis on event tech, innovation, and operational delivery. From the site text, we can directly infer these audience-facing categories:
- Event Tech / Event Technology decision-makers (tech innovators and solution providers are present; the event is branded as a Global Event Tech Summit)
- Venue & supplier buyers (the site states “300+ suppliers, venues, and tech innovators”)
- Event strategists and programme owners overseeing how conferences and exhibitions are built
- Marketing and growth roles linked to event performance (networking with peers, clients, and industry leaders is a stated benefit)
- Association and not-for-profit event professionals designing events aligned to missions and communities
- Event agencies connecting with brands and organisers to build delivery capability
Event type: Industry conference + exhibition + content theatres + networking.
6) Estimated attendance (expected total footfall)
The official website states that “5,500+ #eventprofs gather under one roof” over two days. This figure is presented as the headline attendance.
Additionally, the site highlights the scale of engagement opportunities inside the venue:
- Access to: 100+ free sessions across nine content theatres
- Meet: 300+ suppliers, venues, and tech innovators
- Face-to-face business opportunity: 16 hours
7) Key focus areas & buyer engagement
International Confex’s focus areas are explicitly aligned to the future of events, with programming and exhibitor presence supporting decision-making and practical innovation. The site highlights:
Key focus areas
- Event industry innovation and shared learning from “global #eventprofs”
- Networking across the full events ecosystem (buyers, peers, clients, and industry leaders)
- Event tech and delivery advancement (framed as “Global Event Tech Summit”)
- Marketing, tech, and sustainability trends shaping tomorrow’s events
- Content-driven participation with 100+ free sessions and nine content theatres
- Supplier discovery through a dedicated exhibitor/supplier engagement model
How engagement is positioned (buyer-friendly)
- Multiple theatres: 100+ free sessions across nine content theatres supports targeted learning
- Supplier and venue matching environment: 300+ suppliers/venues/tech innovators facilitate comparison and shortlisting
- Meaningful interaction window: “16 hours of face-to-face business opportunity”
- Budget readiness signals: the website states “68% of our audience has a budget of £200,000+”
- High commercial intent framing: “£1.5 BILL” (presented on the site as part of its value claims)
8) Client-product fit & “best buyers” guidance (requires your client website)
We can identify the most relevant buyer segments for International Confex based on your client’s offering, but we need your client’s website first. The official event text confirms the event’s general buyer ecosystem (event professionals, suppliers, venues, and tech innovators), but it does not specify which attendee sub-segments are most directly aligned to your exact product.
Please share your client website. Once we have it, we will:
- Match your product category to the most aligned buyer roles (e.g., venue sourcing, event technology selection, supplier contracting, sponsorship and activation decision-makers)
- Recommend the highest-priority buyer industries and job functions to target from the event’s attendee universe
- Provide a curated “best buyers” list framework for International Confex aligned to your specific requirement
Requested from you: Please provide the client website URL and (if available) a 1–2 line description of the product/service and target buyer persona.
9) Industry suggestions (aligned to your Apollo-style industry list)
Since International Confex is an events/meeting industry platform with strong event-tech and supplier/venue participation, the most relevant Apollo-style industry filters typically include:
- Events Services
- Information Technology & Services (for event tech/management platforms)
- Internet (for platforms and digital engagement tools)
- Computer Software (for SaaS event tooling)
- Marketing & Advertising (for martech and event-led growth)
- Professional Training & Coaching (where conference content overlaps with learning programs)
- Logistics & Supply Chain (for operational delivery vendors if applicable)
- Renewables & Environment (if your client supports sustainability for events—implied by the site’s “sustainability trends” reference)
We will refine these industry picks further after we review your client website and determine which event workflows your product supports.
Quick summary (for internal use)
- Event: International Confex (Global Event Tech Summit)
- Dates: 3–4 March 2027
- Attendance: 5,500+ event professionals
- Content reach: 100+ free sessions across nine theatres
- Supplier/venue reach: 300+ suppliers, venues, and tech innovators
- Commercial intent signals: 16 hours of face-to-face business opportunity; 68% budget £200,000+
- Next step: Share your client website so we can pinpoint the best-aligned buyer segments and job profiles for your specific product
Data sheet
International Confex – Event Attendee & Buyer Profile Analysis
Event Date: 3–4 March 2027
Location: ExCeL, London, United Kingdom
Event Status: Upcoming
Research Date: 1 July 2026
Event Overview
| Event Name | International Confex |
| Event Date | 3–4 March 2027 |
| Event Status | Upcoming |
| Venue | ExCeL London |
| City | London |
| State / Region | Greater London |
| Country | United Kingdom |
| Organizer | Not clearly stated in the provided official content |
| Official Event Website | international-confex.com |
| Event Type | Trade show / conference / networking event |
| Primary Category | Business Services |
| Secondary Applicable Categories | Entertainment & Media; Hospitality; IT & Technology; Travel & Tourism |
| Audience Reach | Global |
| Estimated Attendance / Expected Footfall | 5,500+ event professionals (official website claim) |
| Attendance Data Reliability | Confirmed by official website; no independent audited figure provided |
| Main Purpose of Event | To connect event professionals with suppliers, venues, technology providers, content, education, and networking opportunities for event design, delivery, and growth |
About the Event
International Confex is a long-established UK event industry exhibition and conference focused on the people who design, deliver, and market live, hybrid, and experiential events. The official website positions the show as a central meeting place for event professionals, bringing together global brands, agencies, organisers, associations, and not-for-profit event teams.
The event matters because it combines education, supplier discovery, and business networking in one place, making it highly relevant for procurement, venue sourcing, event technology evaluation, sponsorship, production, registration, and visitor engagement planning. For vendors serving the events ecosystem, International Confex is a strong environment for lead generation, partnership building, and solution selling into decision-makers with budget authority.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Event planners and producers | Corporate event teams, agencies, experience studios | Specifies venues, suppliers, and services | Core audience for event tech, AV, production, and logistics |
| Procurement and sourcing teams | Enterprises, associations, public sector event buyers | Controls supplier selection and contracting | High-value for supplier qualification and RFP-driven selling |
| Association and membership leaders | Trade associations, professional bodies, nonprofit organizations | Influences programming, sponsorship, and event outsourcing | Relevant for conference services, platforms, and audience engagement tools |
| Marketing and brand teams | Consumer brands, B2B brands, agencies | Owns event-led demand generation and sponsorship | Interested in attendee acquisition, experiential marketing, and analytics |
| Technology buyers | Event tech firms, enterprises, agencies, venues | Evaluates software and integration partners | Strong fit for registration, CRM, ticketing, lead capture, and AI tools |
| Venue and destination buyers | Venues, convention bureaux, hotels, destination marketing organizations | Buys event partnerships, services, and event marketing packages | Relevant for venue sourcing, hosting, and destination promotion |
| Not-for-profit and community organizers | Charities, foundations, mission-led organizations | Manages events and stakeholder engagement | Useful for budget-friendly tools, volunteer management, and content support |
| Small business owners / independent planners | Boutique agencies, freelance planners, SMEs | Influences supplier choice and service adoption | Good for low-friction SaaS, services, and partnerships |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: London | Local and metropolitan event professionals | High | Large concentration of agencies, venues, corporate HQs, and trade associations |
| Host region: Greater London / South East England | Regional buyers and suppliers | High | Easy access for agencies, AV firms, venues, and production suppliers |
| Nearby business hubs: Manchester, Birmingham, Bristol, Leeds, Edinburgh | UK event buyers and industry vendors | Medium to High | Likely domestic attendance from major cities with active event sectors |
| National reach: United Kingdom | Event buyers, planners, and suppliers across the UK | High | Strong domestic sourcing and business development relevance |
| International reach: Europe, Middle East, North America, APAC | Global event professionals, venues, and suppliers | Medium | Official website positions the event as global in scope |
| Trade corridors: UK-to-Europe and transatlantic event services | Cross-border event suppliers and destination marketers | Medium | Useful for international partnerships, venues, and technology vendors |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The official website explicitly references “top professionals” and “#eventprofs” from across the globe, and the content emphasizes international networking and supplier discovery. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Informa PLC | Conference / events operator | Major event organizer likely to value event tech, audience engagement, and sponsorship solutions | informa.com | Head of Events, Event Director, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| Clarion Events | Event organizer | Relevant for event operations, registration, lead capture, and sponsorship services | clarionevents.com | Portfolio Director, Marketing Director, Event Operations Director | Strong Market Fit, Attendance Not Confirmed |
| UBM / event organizer teams | Trade show operator | Likely audience for exhibitor services and event technology | informa.com | Show Director, Commercial Director, Senior Sponsorship Manager | Strong Market Fit, Attendance Not Confirmed |
| Freeman | Event services provider | Strong fit for event production, experience design, and audience tools | freeman.com | VP Events, Account Director, Experiential Director | Strong Market Fit, Attendance Not Confirmed |
| MCI Group | Association and event management | Uses event strategy, digital engagement, and sponsorship services | wearemci.com | Managing Director, Event Strategy Lead, Client Services Director | Strong Market Fit, Attendance Not Confirmed |
| Cvent | Event software provider / buyer of event services | Highly relevant for event registration, event marketing, and lead management | cvent.com | VP Marketing, Events Director, Partner Marketing Manager | Strong Market Fit, Attendance Not Confirmed |
| IAEE | Industry association | Association buyers of education, sponsorship, and member engagement tools | iaee.com | Executive Director, Education Director, Sponsorship Manager | Strong Market Fit, Attendance Not Confirmed |
| MPI (Meeting Professionals International) | Association | Relevant for education, community, and event innovation solutions | mpi.org | Chapter Director, Programs Director, Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| ICC Belfast | Venue / convention center | Venue buyers are relevant for partnership, hospitality, AV, and event tech procurement | iccbelfast.com | Commercial Director, Venue Operations Manager, Sales Director | Strong Market Fit, Attendance Not Confirmed |
| London & Partners | Destination marketing / business development | Could buy event promotion, destination marketing, and hosting services | londonandpartners.com | Events Lead, Partnerships Director, Marketing Director | Strong Market Fit, Attendance Not Confirmed |
| Visit Britain / VisitEngland | Tourism body | Potential buyer for event marketing, destination partnerships, and networking platforms | visitbritain.org | Partnerships Manager, Business Events Lead, Marketing Manager | Strong Market Fit, Attendance Not Confirmed |
| Hilton Hotels & Resorts | Hospitality / venue partner | Hotels are common event buyers for sponsorship, MICE sales, and event tech | hilton.com | Director of Sales, MICE Sales Manager, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| Hyatt | Hospitality / venue partner | Relevant for event sales, group business, and conference partnerships | hyatt.com | Event Sales Director, Director of Catering, Group Sales Manager | Strong Market Fit, Attendance Not Confirmed |
| The Jockey Club Venues | Venue operator | Potential buyer of event tech, catering, and event services | thejockeyclub.co.uk | Venue Sales Manager, Event Manager, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Event Director / Head of Events | Events | Director / Head | Owns event strategy, supplier selection, and budget decisions |
| 2 | Procurement Manager / Sourcing Manager | Procurement | Manager / Senior Manager | Evaluates suppliers, contracts, and commercial terms |
| 3 | Partnerships Director | Commercial / Partnerships | Director | Manages sponsorships, collaborations, and revenue partnerships |
| 4 | Marketing Director / Brand Director | Marketing | Director / VP | Responsible for audience acquisition, campaign execution, and brand activation |
| 5 | Event Technology Manager / Digital Events Lead | IT / Digital / Events | Manager / Director | Selects software for registration, lead capture, and attendee engagement |
| 6 | Operations Director / Event Operations Manager | Operations | Manager / Director | Coordinates logistics, suppliers, staffing, and onsite delivery |
| 7 | Venue Sales Director / Commercial Director | Sales / Commercial | Director / VP | Targets venue partnerships, hosted events, and repeat business |
| 8 | Association Executive Director / CEO | Executive Office | C-level / Executive | Decision-maker for sponsorship, education, and member events |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Events Services | Core industry surrounding the conference and exhibition ecosystem | Event production, sponsorship, logistics, and attendee engagement |
| 2 | Marketing & Advertising | Many attendees manage event promotion and audience acquisition | Campaign tools, lead generation, media buying, and brand activation |
| 3 | Information Technology & Services | Event tech, integration, and digital operations are central to the audience | Event platforms, CRM, automation, analytics, and apps |
| 4 | Hospitality | Venues, hotels, and hospitality partners are important attendees and buyers | Venue sales, MICE, guest experience, and group bookings |
| 5 | Leisure, Travel & Tourism | Destination marketing and business travel are adjacent to event planning | Destination promotion, hosted-buyer programs, and visitor engagement |
| 6 | Management Consulting | Consultants often influence event strategy, sponsorship, and client experiences | Strategic advisory, experience design, and event outsourcing |
| 7 | Nonprofit Organization Management | Associations and charities use events for fundraising and engagement | Member events, fundraising, ticketing, and sponsorship |
| 8 | Retail | Retail brands frequently invest in live experiences and event marketing | Brand activations, launches, and customer events |
| 9 | Consumer Goods | Often uses events for launches, PR, and sampling | Brand experiences and experiential campaigns |
| 10 | Government Administration | Public sector event and venue procurement can be relevant | Public events, procurement, and stakeholder engagement |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 5,500+ | Confirmed | Official website copy | The site states “5,500+ #eventprofs” gather under one roof |
| Exhibitor count | 300+ suppliers, venues, and tech innovators | Confirmed | Official website copy | Presented as “Meet 300+ suppliers, venues, and tech innovators” |
| Buyer count | Not publicly confirmed | Estimated | Derived from event positioning | Likely distributed across event buyers, planners, venues, and sponsors |
| Speaker count | Not publicly confirmed | Not publicly confirmed | Official content references 100+ free sessions across nine theatres | No speaker total available in provided content |
| Sponsor count | Not publicly confirmed | Not publicly confirmed | Official website | Sponsorship packages are offered, but count is not stated |
| Attendance figure not publicly confirmed by the organizer | N/A | Not applicable | Not needed; figure is publicly stated | This note is not used because an official attendance figure is present |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Event technology | Registration, ticketing, lead capture, matchmaking, analytics | Demo meetings, theatre sponsorships, product showcases | Event SaaS, CRM, apps, AI tools |
| Venue sourcing | Capacity, availability, location, commercial terms | Hosted-buyer conversations and networking | Venue sales, hotels, convention centres |
| Event production | AV, staging, fabrication, show management | Supplier comparison and project scoping | Production houses, AV firms, scenic contractors |
| Sponsorship and partnerships | Lead generation, brand visibility, ROI | Sponsor meetings and commercial outreach | Media, sponsorship, content activation |
| Sustainability | Lower-carbon events, ESG reporting, waste reduction | Thought-leadership sessions and green solution demos | Sustainable materials, waste services, ESG tools |
| Education and professional development | Skills, certifications, industry knowledge | Session attendance, workshops, community engagement | Training providers, associations, coaching |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Audience is explicitly composed of event professionals who influence purchasing decisions |
| Decision-maker availability | High | The event attracts directors, heads of events, marketers, and commercial leaders |
| Data collection potential | High | Strong for exhibitor scans, session interest, sponsor leads, and post-event outreach |
| Apollo targeting potential | Very High | Clear industry, title, and keyword signals are available for audience segmentation |
| Geographic targeting potential | High | London provides a strong UK and international event-industry concentration |
| Best outreach approach | Multi-touch, content-led | Use pre-event email, LinkedIn, onsite demos, and post-event follow-up by role |
| Overall lead quality | High | Strong lead-gen environment with high relevance for event tech, venues, services, and sponsorship vendors |
| Best use case | Attendee list building and B2B outreach | Ideal for event-service suppliers, software vendors, and agencies targeting event decision-makers |
| Limitations / risks | Moderate | No current-year attendee list was provided in the source content; many buyer examples are prospecting targets rather than confirmed attendees |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Events Services; Marketing & Advertising; Information Technology & Services; Hospitality; Leisure, Travel & Tourism; Nonprofit Organization Management; Management Consulting | Target core event ecosystem buyers and adjacent spend owners |
| Departments | Events; Marketing; Procurement; Partnerships; Operations; IT; Commercial | Capture decision-makers and influencers |
| Seniority | Manager, Senior Manager, Director, VP, C-level | Focus on budget-holding and commercially influential roles |
| Job titles | Event Director, Head of Events, Procurement Manager, Partnerships Director, Event Technology Manager, Marketing Director, Operations Director, Commercial Director, Sponsorship Manager, Venue Sales Director | Align outreach with actual purchase and evaluation roles |
| Geography | United Kingdom; London; Greater London; Europe; North America | Prioritize event-industry clusters and international event hubs |
| Employee size | 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000+ | Covers agencies, suppliers, venues, associations, and enterprise brands |
| Keywords | events, conference, exhibitions, event technology, sponsorship, venue, experiential, attendee engagement, registration, lead capture | Improves relevance for event-specific purchasing intent |
| Company type | Private, public, association, nonprofit, venue operator, agency | Broadly reflects the event’s attendee mix |
Suggested Apollo Search Logic: (events OR event technology OR conference OR exhibition OR sponsorship OR venue) AND (Director OR Head OR Manager OR VP) AND (Marketing OR Procurement OR Events OR Partnerships OR Operations OR IT) with geography set to United Kingdom, London, and selected international event markets.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| International Confex official website | Official organizer / event website | Event name, date, audience profile, 5,500+ attendance statement, 300+ suppliers statement, 100+ sessions, global positioning | Very High |
| ExCeL London official website | Venue website | Venue identification and location context for London event hosting | High |
| International Confex exhibiting pages | Official event website page set | Exhibiting, sponsorship, and lead-generation relevance for suppliers | High |
| International Confex visitor pages | Official event website page set | Visitor benefits, attendee segments, and buyer relevance | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to International Confex — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds