International Car Rental Show
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About this event
International Car Rental Show (ICRS) | Event Overview
The International Car Rental Show (ICRS) is a focused industry event designed to bring together professionals and decision-makers from across the global car rental market. The show is built around practical, business-focused education and direct industry networking, with sessions covering strategies and operational priorities that help rental companies perform better in real-world conditions.
When and Where
- Dates: May 4–6, 2027
- Location: Las Vegas, NV, United States
- Venue: Paris Las Vegas Hotel & Casino
What the Event Is About
ICRS centers on actionable intelligence about what is happening in the car rental industry today, with insight into trends that influence business performance. Attendees can expect expert-led discussions and learning opportunities focused on topics that affect day-to-day operations and long-term growth—helping rental organizations stay current with market realities and emerging technology.
Who Should Attend (Industry Audience)
ICRS is positioned as a must-attend event for every car rental professional. It is especially relevant for operators and executives responsible for key business functions such as fleet cost management, workforce leadership, sales and marketing performance, and compliance with legal and legislative requirements.
Program Highlights
The 2027 edition is structured to combine learning, networking, and industry visibility. Based on the official event information, the program includes:
- Expert speakers delivering strategies and insights for car rental performance
- An exhibit hall to explore new products, technologies, and solutions relevant to rental operations
- First Timers’ Orientation to help new attendees understand how to get the most value from the event
- Education seminars focused on practical business topics for rental companies
- An awards ceremony
- Gala and additional event activities designed to support relationship-building
Key Themes and Topics Covered
The event’s official description highlights several recurring business themes that attendees can learn from. These include:
- Rising fleet costs and how rental businesses can respond operationally
- Hiring and motivating workforce to support service quality and operational stability
- Sales and marketing tactics to drive performance and growth
- Legal and legislative information relevant to the car rental industry
- Business expansion ideas for scaling and new market opportunities
- Industry trends and technology that influence rental operations and customer experience
Why Attendees Participate
ICRS is designed for attendees who want both current industry knowledge and high-value networking. Testimonials on the official site emphasize the show’s benefits, including meeting clients, vendors, and prospects in one location, learning about future developments in mobility, and staying current with products, technologies, and strategies across the rental ecosystem.
Event Tagline
“Where the Global Car Rental Industry Connects®”
If you plan to attend ICRS 2027, the official event details confirm that it will take place May 4–6, 2027 at the Paris Las Vegas Hotel & Casino, bringing together global car rental professionals for education, exhibitions, networking, and industry recognition.
Data sheet
International Car Rental Show – Event Attendee & Buyer Profile Analysis
Event Date: May 4–6, 2027
Location: Las Vegas, Nevada, United States
Event Status: Upcoming
Research Date: July 1, 2026
Event Overview
| Field | Details |
|---|---|
| Event Name | International Car Rental Show (ICRS) |
| Event Date | May 4–6, 2027 |
| Event Status | Upcoming |
| Venue | Paris Las Vegas Hotel & Casino |
| City | Las Vegas |
| State / Region | Nevada (NV) |
| Country | United States |
| Organizer | Bobit Business Media Events |
| Official Event Website | internationalcarrentalshow.com |
| Event Type | Industry conference, trade show, networking and education event |
| Primary Category | Auto & Automotive |
| Secondary Applicable Categories | Business Services; Logistics & Transportation; Travel & Tourism; IT & Technology |
| Audience Reach | Global car rental and mobility industry audience |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Moderate: official 2027 event page confirms dates, venue, and program format; no public current-year attendance count located in the supplied official content. |
| Main Purpose of Event | To connect car rental professionals with education, networking, exhibitor/sponsor opportunities, and practical strategies on fleet costs, staffing, sales, marketing, legislation, business growth, and technology. |
About the Event
The International Car Rental Show is a specialized industry event focused on the operational, commercial, and strategic needs of the car rental and mobility sector. The official event positioning emphasizes actionable intelligence on current trends affecting business performance, including fleet cost pressures, workforce management, marketing, legal and legislative updates, and expansion opportunities.
This event matters because it brings together owners, operators, executives, suppliers, technology providers, and association leaders who influence purchasing and partnership decisions across rental fleet, operations, software, financing, insurance, facilities, and customer experience. For exhibitors and service providers, ICRS offers a concentrated audience of decision-makers in a niche but commercially important market with strong procurement and vendor evaluation potential.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Rental operators and fleet owners | Independent car rental companies, regional rental chains, franchise operators | Primary buyers for fleet, software, operational services, insurance, and facilities | Highest-value target group for most suppliers at ICRS |
| Fleet procurement and sourcing teams | Rental and mobility businesses with centralized fleet acquisition | Influence vehicle acquisition, remarketing, and supplier selection | Relevant to OEMs, remarketing platforms, financing, and telematics providers |
| Operations leaders | Branch managers, regional operations directors, COO teams | Influence process improvement, staffing, tooling, and service delivery | Strong fit for workflow, staffing, compliance, and operations technology vendors |
| Technology buyers | IT leaders, digital transformation teams, SaaS evaluation teams | Select rental management software, CRM, analytics, telematics, and AI tools | Highly relevant for software, cloud, cybersecurity, and data platforms |
| Sales and marketing leaders | CMO, VP sales, customer acquisition, CRM and loyalty teams | Influence demand generation, retention, partnerships, and customer experience tools | Useful for marketing technology, loyalty, customer communications, and analytics vendors |
| Finance and insurance decision-makers | CFO, controllers, risk management, insurance brokers, claims teams | Evaluate financial, insurance, and risk management solutions | Strong fit for lenders, insurers, claims tech, and asset-finance providers |
| Legal and compliance professionals | General counsel, compliance officers, regulatory affairs teams | Shape policy response, contract review, and legislative strategy | Relevant for legal, compliance, insurance, and government-relations suppliers |
| Industry associations and consultants | Trade associations, advisors, market analysts, consultants | Influence best practices, market education, and vendor recommendations | Valuable for thought leadership and partnership-based lead generation |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Las Vegas | Local venue staff, regional rental operators, hospitality partners | Medium | Las Vegas is a major convention destination and easy entry point for national attendees. |
| Host state / region: Nevada / U.S. Southwest | Regional operators across Nevada, California, Arizona, Utah, New Mexico | Medium | Strong regional attendance is likely due to proximity and industry concentration in travel corridors. |
| Nearby business hubs | Los Angeles, San Diego, Phoenix, Denver, Dallas, Houston, Chicago, Atlanta, Miami | High | These markets include rental operators, airport mobility channels, and vendor headquarters. |
| National reach | U.S. rental operators, suppliers, insurers, technology vendors, banks, and associations | High | Official positioning and Vegas venue support a national buying audience. |
| International reach | Global car rental operators, suppliers, and association stakeholders | Medium to High | Official website describes the event as where the global car rental industry connects. |
| Key trade corridors | U.S. airport rental hubs, cross-border mobility routes, franchise and dealership markets | High | Useful for targeting companies tied to airport, tourism, and mobility ecosystems. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The event markets itself as the place where the global car rental industry connects and attracts industry participants across international mobility, technology, and supplier ecosystems. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| American Car Rental Association | Association / industry body | Named in prior attendee testimonial; influential in industry standards and buyer education. | acra.org | Executive Director, Government Affairs, Membership Director | Historical / prior-year evidence |
| RideCell | Mobility technology provider | Named in attendee testimonial; relevant as a solution provider and buyer of industry relationships. | ridecell.com | VP Partnerships, Sales Director, Product Marketing Manager | Historical / prior-year evidence |
| Mex Rent A Car | Rental operator | Named in attendee testimonial; car rental operator with fleet and growth needs. | mexrentacar.com | CEO, COO, Fleet Director, Procurement Manager | Historical / prior-year evidence |
| Ed Morse Operations, Inc. | Operations / mobility services | Named in attendee testimonial; likely involved in operational purchasing and vendor relationships. | edmorse.com | Vice President Operations, Purchasing Manager, Operations Director | Historical / prior-year evidence |
| 1st Source Bank | Bank / finance | Named in attendee testimonial; relevant for fleet financing and risk products. | 1stsource.com | Commercial Banking Officer, Equipment Finance, Relationship Manager | Historical / prior-year evidence |
| International Franchise Systems | Franchise operator | Named in attendee testimonial; franchise and networked operators often buy technology and operations services. | internationalfranchisesystems.com | Contact Center Director, Franchise Development Director, COO | Historical / prior-year evidence |
| Bandago | Specialty rental operator | Named in attendee testimonial; likely interested in fleet, insurance, and customer experience solutions. | bandago.com | CEO, Operations Manager, Fleet Manager | Historical / prior-year evidence |
| Priceless Rent A Car | Rental operator | Named in attendee testimonial; direct end-user buyer for vendors serving rental operations. | pricelesscarrental.com | President, Fleet Director, Procurement Lead | Historical / prior-year evidence |
| Enterprise Holdings | Major rental operator | Strong market fit for fleet, software, insurance, and mobility suppliers; attendance not publicly confirmed. | enterpriseholdings.com | VP Procurement, Fleet Operations Director, CIO | Strong Market Fit, Attendance Not Confirmed |
| Hertz Global Holdings | Major rental operator | High-fit buyer for fleet, telematics, pricing, and operations solutions; attendance not publicly confirmed. | hertz.com | VP Fleet, Director of Procurement, Digital Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Avis Budget Group | Major rental operator | Strategic buyer for fleet, operations, remarketing, and technology; attendance not publicly confirmed. | avisbudgetgroup.com | Chief Procurement Officer, VP Operations, IT Director | Strong Market Fit, Attendance Not Confirmed |
| Sixt | Global mobility and rental operator | Relevant to international expansion, fleet, and digital customer experience vendors; attendance not publicly confirmed. | sixt.com | Managing Director, Fleet Manager, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Executive Officer / President / Owner | Executive | C-Level / Owner | Final authority on major vendor, growth, and expansion decisions. |
| 2 | Chief Operating Officer / Operations Director | Operations | C-Level / VP / Director | Drives service quality, branch performance, staffing, and process improvement. |
| 3 | Fleet Director / Fleet Manager | Fleet / Asset Management | Director / Manager | Key decision-maker for vehicle acquisition, utilization, remarketing, and telematics. |
| 4 | Chief Procurement Officer / Procurement Manager | Procurement | Executive / Director / Manager | Owns supplier selection, commercial terms, and purchasing strategy. |
| 5 | VP Sales / Sales Director / Revenue Manager | Sales / Revenue | VP / Director | Influences booking growth, pricing, conversion, and partnership deals. |
| 6 | CIO / CTO / IT Director | Information Technology | C-Level / Director | Responsible for software stack, integrations, data, cybersecurity, and digital transformation. |
| 7 | Legal Counsel / Compliance Manager | Legal / Compliance | Manager / Director | Critical for risk, regulation, contracts, and legislative response. |
| 8 | Marketing Director / CRM Manager / Loyalty Lead | Marketing | Director / Manager | Evaluates acquisition, retention, digital campaigns, and customer experience tools. |
| 9 | Finance Director / Controller / Equipment Finance Lead | Finance | Director / Manager | Relevant to fleet funding, asset finance, pricing models, and insurance decisions. |
| 10 | Partnerships Director / Business Development Director | Partnerships / Business Development | Director / VP | Builds channel, travel, airport, and technology partnerships. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Automotive | Core industry for fleet acquisition, rental operations, and vehicle lifecycle services. | Rental operators, vehicle services, OEM-adjacent vendors |
| 2 | Transportation/Trucking/Railroad | Relevant to mobility, fleet logistics, and vehicle movement operations. | Fleet logistics, transport service providers |
| 3 | Logistics & Supply Chain | Fleet utilization, asset tracking, and supply chain efficiency are key buyer themes. | Operations software, asset tracking, inventory flow |
| 4 | Information Technology & Services | Event content emphasizes technology, digital performance, and business intelligence. | SaaS, CRM, analytics, integration platforms |
| 5 | Insurance | Claims, risk, and underwriting are highly relevant to rental operations. | Coverage, claims, risk analytics, insurtech |
| 6 | Financial Services | Fleet financing and asset-backed lending are important in this market. | Equipment finance, lending, payment systems |
| 7 | Computer Software | Rental management, reservations, pricing, CRM, and workforce tools are software-led purchases. | Platform sellers, workflow automation, AI tools |
| 8 | Business Supplies & Equipment | Branches, maintenance, and operational support rely on supplier networks. | Operational consumables, branch equipment |
| 9 | Banking | Relevant to commercial lending, finance solutions, and treasury services. | Banks, equipment finance, cash management |
| 10 | Leisure, Travel & Tourism | Demand is closely tied to travel, airports, hotels, and tourism networks. | Travel partnerships, booking channels, airport services |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Official 2027 page supplied; no attendee count shown in provided content | Use only as a lead generation event with no hard attendance figure. |
| Exhibitor count | Not publicly confirmed | Unconfirmed | 2027 floor plan / exhibitors page referenced on official site | No public count in supplied content. |
| Buyer count | Not publicly confirmed | Unconfirmed | No official current-year buyer list provided | Buyer-side demand is inferred from event positioning and attendee testimonials. |
| Speaker count | Not publicly confirmed | Unconfirmed | Official site references expert speakers and presentations | No count visible in supplied content. |
| Sponsor count | Not publicly confirmed | Unconfirmed | Official site has sponsorship opportunities and sponsor navigation | Current-year sponsor roster not provided in supplied content. |
| Historical attendance | Attendance figure not publicly confirmed by the organizer. | Historical / unavailable | Official site testimonials confirm repeat attendance interest | No reliable public historical attendance figure extracted from the supplied official text. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Fleet management | Vehicle utilization, lifecycle, maintenance, and remarketing | Demo of dashboards, utilization tools, and ROI case studies | Fleet software, telematics, asset management |
| Technology and automation | Reservation, dispatch, CRM, workflow, and reporting automation | Product demos and integration discussions with IT leaders | SaaS, APIs, analytics, AI, cloud tools |
| Workforce and staffing | Recruiting, retention, training, and operational productivity | Talent and scheduling solutions positioned around labor efficiency | HR tech, workforce management, training platforms |
| Sales and marketing | Demand generation, conversion, retention, loyalty, and pricing | Lead gen, customer journeys, and campaign optimization | MarTech, CRM, email, loyalty, CDP |
| Legal and legislative | Regulatory change, contract risk, and policy response | Executive roundtables and compliance-focused meetings | Legal services, compliance software, gov-relations support |
| Vehicle financing and insurance | Capex support, asset financing, claims, and risk mitigation | High-value B2B discussions with finance and risk leaders | Lending, insurance, fintech, claims tech |
| Business expansion | New markets, franchise growth, airport and partner expansion | Networking with operators and strategic partners | Consulting, partnerships, real estate, M&A support |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is narrowly aligned to car rental operators, their supplier ecosystem, and decision-makers with clear purchasing influence. |
| Decision-maker availability | High | Likely to attract executives, operators, and functional leaders rather than general consumers. |
| Data collection potential | High | Exhibitor, sponsor, agenda, and testimonial content support lead enrichment; current-year attendee list not publicly confirmed. |
| Apollo targeting potential | Very High | Clear industry, title, and function mapping makes Apollo outreach highly actionable. |
| Geographic targeting potential | High | Strong U.S. and global reach with concentration in travel, airport, and rental markets. |
| Best outreach approach | High-touch email, LinkedIn, and event-based sequencing | Best results will come from targeting operational pain points, fleet economics, and technology modernization. |
| Overall lead quality | Very High | A focused B2B event with strong buyer intent and strong procurement relevance. |
| Best use case | Attendee list building, exhibitor prospecting, partner discovery, and rental-industry account targeting | Ideal for vendors selling fleet, software, finance, insurance, operations, and mobility solutions. |
| Limitations / risks | Moderate | No publicly confirmed current-year attendance figure or attendee list in the supplied official content. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Automotive; Transportation/Trucking/Railroad; Logistics & Supply Chain; Information Technology & Services; Financial Services; Insurance; Computer Software; Business Supplies & Equipment; Banking; Leisure, Travel & Tourism | Capture the core buyer universe and adjacent vendor ecosystem. |
| Departments | Operations; Procurement; Finance; Information Technology; Sales; Marketing; Legal; Partnerships; Customer Experience | Focus on the functions most likely to influence buying at the event. |
| Seniority | Owner; Partner; CXO; VP; Director; Head; Manager | Prioritize budget holders and functional decision-makers. |
| Job titles | CEO, President, Owner, COO, VP Operations, Fleet Director, Fleet Manager, Procurement Manager, Director of Procurement, CIO, CTO, IT Director, Revenue Manager, Marketing Director, General Counsel | Direct title-based targeting for buyer-intent outreach. |
| Geography | United States; Canada; Mexico; United Kingdom; Europe; Middle East; Australia; major travel hubs | Match the event’s global industry reach and rental network footprint. |
| Employee size | 11–50; 51–200; 201–1,000; 1,001–5,000; 5,000+ | Covers independents, regional chains, and major operators. |
| Keywords | car rental, fleet, mobility, reservations, telematics, remarketing, rental management, airport operations, claims, insurance, franchise, vehicle acquisition | Refine searches to event-relevant accounts and roles. |
| Technologies | CRM, fleet management software, booking engine, telematics, ERP, analytics, cybersecurity, payments, contact center tools | Useful for identifying technology buyers and upgrade projects. |
| Company type | Private; Public; Franchise; Association; Operator; Supplier; Financial institution | Broaden reach across operator and supplier segments. |
| Revenue range | All relevant; prioritize mid-market and enterprise operators | Useful when selling high-value software, finance, or fleet services. |
Suggested Apollo Search Logic: ("car rental" OR rental OR mobility OR fleet) AND (CEO OR President OR Owner OR COO OR "VP Operations" OR "Fleet Director" OR "Procurement Manager" OR CIO OR CTO OR "IT Director" OR "Marketing Director") AND (Automotive OR "Transportation/Trucking/Railroad" OR "Logistics & Supply Chain" OR "Computer Software" OR Insurance OR "Financial Services")
Client Fit Review Required
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| International Car Rental Show official website | Official organizer site | 2027 dates, Las Vegas location, Paris Las Vegas Hotel & Casino venue, event positioning, program features, sponsor/exhibitor navigation | High |
| Official home page content supplied by user | Primary source excerpt | Verified “Where the Global Car Rental Industry Connects,” education themes, testimonial organizations, and venue confirmation | High |
| Bobit Business Media | Organizer / corporate website | Organizer identity and event production context | High |
| Paris Las Vegas Hotel & Casino | Venue reference | Venue name and host-city confirmation from official event page | High |
| Attendee testimonials on official event page | Official testimonial content | Historical participation evidence from named organizations and job titles | Moderate to High |
| 2026 exhibitors & sponsors navigation on official website | Official event directory reference | Confirmed that exhibitor/sponsor ecosystem exists, though current-year list was not fully supplied | Moderate |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to International Car Rental Show — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds