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International Cannabis Business Conference - ICBC
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About this event
International Cannabis Business Conference (ICBC) – Berlin Europe (ICBC Berlin 2027)
The International Cannabis Business Conference (ICBC) is positioned as one of Europe’s largest and longest-running cannabis B2B events, bringing together preeminent investors, executives, entrepreneurs, and industry stakeholders from around the world.
Dates: 13–15 April 2027
Venue: ESTREL BERLIN HOTEL
City & Country: Berlin, Germany
ICBC Berlin is designed to function as both a conference and a business marketplace for the cannabis industry, with a strong emphasis on commercial opportunity and industry connectivity across medical, regulatory, and market-expansion themes. The event highlights the rapid growth of cannabis markets and the increasing importance for companies to maintain an industry presence in Germany and across Europe.
What to expect
- Cannabis industry B2B focus: targeted toward business decision-makers and ecosystem participants looking to connect, explore partnerships, and evaluate market opportunities.
- Global attendance and cross-border networking: the event messaging references participation from a broad international community.
- Exhibitors, sponsors, and brand showcases: companies present products and solutions relevant to the cannabis sector.
- Conference programming and investment components: the event includes speakers, schedules, activities, and investment-related programming pathways.
Event scale (as stated by the conference)
- Attendees: 7,500+ (for past ICBC Berlin event figures shown on the official page)
- Countries represented: 80+ (as stated on the official page)
- Exhibitors & sponsors: 500+ (as stated on the official page)
- Event innovation space: 25,000+ square meters (as stated on the official page)
Who the event is built for
ICBC Berlin messaging indicates that the event supports business deal-making for multiple cannabis-related categories, with free ticketing referenced for visitor segments such as social clubs, grow shops, and cannabis pharmacies (category counts are presented on the official page).
Overall, ICBC Berlin is positioned as a high-visibility meeting point for cannabis business activity in Germany and Europe, structured to help organizations engage with investors, operators, and decision-makers shaping the next phase of the market.
For the most up-to-date agenda details and participation options (speakers, schedule, exhibitors/sponsors, and ticketing), the event website provides direct links to those sections.
Data sheet
International Cannabis Business Conference - ICBC – Event Attendee & Buyer Profile Analysis
Event Date: 13–15 April 2027
Location: Berlin, Germany
Event Status: Upcoming
Research Date: 1 July 2026
Event Overview
| Event Name | International Cannabis Business Conference - ICBC Berlin 2027 |
| Event Date | 13–15 April 2027 |
| Event Status | Upcoming |
| Venue | Estrel Berlin Hotel |
| City | Berlin |
| State / Region | Berlin |
| Country | Germany |
| Organizer | International Cannabis Business Conference (ICBC) |
| Official Event Website | internationalcbc.com/berlin/ |
| Event Type | B2B trade show and conference |
| Primary Category | Business Services |
| Secondary Applicable Categories | Agriculture & Forestry; Medical & Pharma; Industrial Engineering; Retail; Logistics & Transportation; Science & Research |
| Audience Reach | Global |
| Estimated Attendance / Expected Footfall | 7,500+ attendees (organizer-published historical event figure); 2027 attendance not yet publicly confirmed |
| Attendance Data Reliability | Medium — official website provides historical attendance claims and 2027 event date, but no current-year attendance confirmation |
| Main Purpose of Event | Cannabis industry networking, deal-making, investment, market education, policy discussion, sourcing, and B2B partnership development |
About the Event
ICBC Berlin is positioned as Europe’s largest and longest-running cannabis B2B event, bringing together investors, executives, entrepreneurs, operators, suppliers, and policy stakeholders from across the global cannabis value chain. The official website presents the Berlin edition as a flagship market event centered on business development, market expansion, and cross-border commercial relationships.
The event is especially relevant for companies active in medical cannabis, adult-use market development, cultivation, retail, extraction, distribution, ancillary services, and regulatory strategy. It is a strong venue for attendee list building, partner prospecting, and buyer profiling because the audience includes commercial decision-makers, procurement-adjacent teams, and industry operators looking for products, services, capital, and market intelligence.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Cannabis operators | Cultivators, processors, brands, distributors, pharmacies, clinics | Direct procurement and vendor selection | Core audience for cultivation, extraction, packaging, software, logistics, and compliance solutions |
| Retail buyers and category teams | Dispensaries, head shops, lifestyle retailers, e-commerce sellers | Assortment, merchandising, and supplier onboarding | Important for product manufacturers, packaging, point-of-sale, and consumer brands |
| Medical cannabis buyers | Pharmacies, clinic networks, physician groups, patient access organizations | Treatment sourcing, product evaluation, regulatory and supply chain influence | Relevant for pharma-grade supply, GMP services, traceability, and compliance offerings |
| Investors and capital allocators | Private equity, venture capital, family offices, strategic investors | Capital deployment and strategic partnerships | Relevant for M&A, growth-stage SaaS, infrastructure, and market-entry plays |
| Government and regulatory stakeholders | Policy offices, regulators, compliance bodies, local economic development agencies | Regulation, licensing, public policy, market oversight | Highly relevant for compliance, legal, testing, track-and-trace, and public affairs vendors |
| Ancillary service buyers | Consultancies, law firms, logistics firms, packaging suppliers, tech vendors | Influence vendor shortlists and implementation decisions | Relevant for business services, SaaS, logistics, packaging, and professional services sales |
| Association leaders and media | Industry associations, trade publications, analyst firms | Market influence, brand amplification, and relationship building | Useful for sponsorship, PR, thought leadership, and partnership opportunities |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Berlin | Local operators, startups, agencies, legal and advisory firms | High | Berlin is a major policy, startup, and conference hub for the German cannabis market |
| Host state / region: Germany | National buyers, licensed operators, pharmacies, suppliers, and consultants | Very High | Official site emphasizes Germany’s expanding cannabis markets and medical cannabis growth |
| Nearby business hubs | Hamburg, Munich, Frankfurt, Leipzig, Cologne | High | Strong regional travel base for commercial and policy stakeholders |
| European reach | UK, Netherlands, Switzerland, Poland, Czechia, Spain, Austria, and other EU markets | Very High | Official content notes buyers and market opportunities across Europe |
| International reach | North America, Latin America, Israel, Oceania, and other global cannabis markets | High | Official site states attendees and brands come from 80+ countries historically |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The organizer describes the conference as attracting preeminent investors, executives, entrepreneurs, and attendees from across the globe, with historical representation from 80+ countries. |
| Secondary reach | European market-heavy | Berlin serves as a major access point for German and wider European cannabis buyers, regulators, and operators. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Sanity Group | Cannabis operator / brand | German market operator and speaker presence in prior event coverage indicates strong category relevance | sanitygroup.com | CEO, COO, VP Operations, Business Development Director | Confirmed Speaker Organization |
| DEMECAN | Cultivation / medical cannabis operator | German operator relevant to procurement, manufacturing, and supply chain partnerships | demecan.de | Managing Director, Head of Procurement, Operations Director | Confirmed Speaker Organization |
| Cannamedical® Pharma GmbH | Medical cannabis distributor | Supply, distribution, and pharma-channel relevance for Europe-focused vendors | cannamedical.com | CEO, Supply Chain Director, Business Development Director | Confirmed Speaker Organization |
| High Tide Inc. | Retail / cannabis platform | Retail, merchandising, and consumer product buying influence | hightideinc.com | Founder, President, CEO, VP Retail, Category Manager | Confirmed Speaker Organization |
| Organigram Global | Cannabis producer | International business development and supply relationship potential | organigram.ca | VP International Business Development, Sales Director, Procurement Lead | Confirmed Speaker Organization |
| Verband der Cannabis versorgenden Apotheken e.V. (VCA) | Association / pharmacy network | Represents pharmacy-side market demand and policy insight | vca-ev.de | Managing Director, Policy Lead, Partnerships Director | Confirmed Speaker Organization |
| MJBizCon | Trade show / media / event ecosystem | Industry media and event-network crossover partner | mjbizcon.com | Vice President Sales, Partnerships Director, Event Sponsorship Manager | Confirmed Speaker Organization |
| New Holland Group | Consulting / advisory | Investor, market-entry, and strategic advisory relevance | newhollandgroup.com | Managing Partner, Consultant, Business Development Director | Confirmed Speaker Organization |
| German cannabis pharmacies | Buyer segment / channel | Official site highlights 500+ German cannabis pharmacies as a buyer category present at the event | Multiple pharmacies; channel not individually listed | Pharmacy Owner, Head Pharmacist, Purchasing Manager | Confirmed Government / Procurement Organization |
| European grow shops | Retail / distribution buyer segment | Official site highlights 150+ European grow shops as a buyer category present at the event | Multiple retailers; channel not individually listed | Owner, Purchasing Manager, Category Buyer | Prior-Year Participation Evidence |
| German social clubs | Community / buyer segment | Official site highlights 300+ German social clubs as a buyer category present at the event | Multiple clubs; channel not individually listed | Club Manager, Procurement Lead, Operations Lead | Prior-Year Participation Evidence |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | CEO / Founder / Managing Director | Executive | C-Level / Owner | Owns growth, partnerships, capital allocation, and event-facing business development |
| 2 | Chief Procurement Officer / Procurement Director | Procurement | Executive / Director | Selects suppliers for cultivation, packaging, logistics, software, and services |
| 3 | VP Business Development / Partnerships Director | Commercial / Partnerships | VP / Director | Identifies deals, alliances, distributors, and channel partners |
| 4 | Supply Chain Director / Logistics Director | Supply Chain / Operations | Director | Manages inbound materials, distribution, traceability, and fulfillment |
| 5 | Compliance Director / Regulatory Affairs Manager | Compliance / Legal | Manager / Director | Critical for cannabis licensing, labeling, testing, and market-entry requirements |
| 6 | Head of Sales / Commercial Director | Sales | Director / VP | Targets wholesalers, retailers, pharmacies, and export markets |
| 7 | Operations Director / General Manager | Operations | Director / GM | Evaluates equipment, staffing, facilities, workflow, and service partners |
| 8 | Category Manager / Merchandising Manager | Retail / Merchandising | Manager | Useful for product assortment, consumer brands, and retail procurement |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Pharmaceuticals | Medical cannabis, pharmacy channels, and regulated product workflows | Pharma-grade supply, compliance, and distribution services |
| 2 | Hospital & Health Care | Clinical and patient-access participants in the cannabis ecosystem | Patient access, care networks, and medical partnerships |
| 3 | Biotechnology | Research, extraction, formulation, and product innovation | R&D, testing, and advanced product development |
| 4 | Food & Beverages | Cannabis-infused consumables and adjacent consumer categories | Product development, packaging, and retail-ready brands |
| 5 | Retail | Dispensaries, grow shops, and consumer sales channels | Category management, merchandising, and supplier sourcing |
| 6 | Wholesale | Distribution and channel development are central to the event | Distributor recruitment, channel expansion, and trade relationships |
| 7 | Import & Export | Cross-border cannabis trade is a core market theme | International sourcing, trade compliance, and logistics |
| 8 | Logistics & Supply Chain | Temperature-sensitive, regulated, and traceable supply movement | Shipping, fulfillment, warehousing, and chain-of-custody solutions |
| 9 | Computer Software | Traceability, compliance, CRM, e-commerce, and operations software | SaaS for operators, retailers, and multi-site organizations |
| 10 | Management Consulting | Strategy, market entry, regulatory, and operating model support | Advisory, compliance, and growth consulting engagements |
| 11 | Law Practice | Licensing, regulatory, corporate, and cross-border legal work | Legal services for market entry, M&A, and compliance |
| 12 | Environmental Services | Cultivation sustainability, waste, and facility compliance | Waste handling, sustainability reporting, and environmental compliance |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 7,500+ | Historical / prior-year evidence | Official website historical claims | Attendance figure not publicly confirmed by the organizer for 2027 |
| Exhibitor count | 500+ | Historical / prior-year evidence | Official website historical claims | Not a confirmed current-year exhibitor list |
| Buyer count | 300+ social clubs; 150+ grow shops; 500+ cannabis pharmacies | Historical / prior-year evidence | Official website buyer-category callouts | These are buyer categories, not verified individual attendee lists |
| Speaker count | Not publicly confirmed | Confirmed current-year speakers unavailable | Official website lists speakers but not a full count in the provided text | Only sample speaker organizations were visible |
| Sponsor count | Not publicly confirmed | Current-year count unavailable | Official sponsors/exhibitors section available | Use exhibitor/sponsor page for verification before outreach |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Source compliant, reliable, and cost-effective vendors | Meet buyers evaluating new suppliers and service partners | Supplier onboarding, RFQ response support, and compliance documentation |
| Technology | Systems for operations, CRM, traceability, and reporting | Connect with digital transformation and workflow owners | Cannabis SaaS, ERP, CRM, and track-and-trace tools |
| Compliance | Navigate national and cross-border rules | Engage regulatory and legal decision-makers | Compliance software, lab testing, legal, and policy advisory |
| Retail sourcing | Select products and category assortments | Meet dispensary and grow-shop buyers | Consumer goods, packaging, display, and merchandising solutions |
| Investment and partnerships | Identify growth opportunities and market entry targets | Engage founders, investors, and dealmakers | Advisory, M&A support, investor relations, and strategic services |
| International trade | Cross-border sourcing and export readiness | Reach buyers from Europe and global markets | Import/export services, logistics, customs, and trade compliance |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event attracts operators, pharmacies, distributors, investors, and ancillary buyers with active commercial needs. |
| Decision-maker availability | High | Strong presence of founders, executives, and commercial leaders increases meeting quality. |
| Data collection potential | High | Official website includes speakers, sponsors/exhibitors, event pages, and historical buyer-category evidence. |
| Apollo targeting potential | Very High | Strong fit for procurement, sales, operations, compliance, and executive titles across cannabis-adjacent industries. |
| Geographic targeting potential | High | Berlin plus Germany and the wider EU cannabis market are highly targetable. |
| Best outreach approach | Multi-touch B2B outreach | Use pre-event email, LinkedIn, exhibitor scans, and meeting requests focused on current market pain points. |
| Overall lead quality | Very High | One of the strongest cannabis B2B events in Europe for sourcing, partnerships, and deal development. |
| Best use case | Lead generation, event list building, sponsor sales, and buyer profiling | Particularly effective for account-based outreach to cannabis operators, ancillary vendors, and pharmacy-channel buyers. |
| Limitations / risks | Current-year exhibitor/attendee list not fully public | Use only verified official sources and prior-year evidence where needed. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Pharmaceuticals; Biotechnology; Hospital & Health Care; Retail; Wholesale; Import & Export; Logistics & Supply Chain; Computer Software; Management Consulting; Law Practice | Focus on the strongest cannabis buyer and ancillary ecosystem segments |
| Departments | Procurement; Operations; Sales; Business Development; Compliance; Supply Chain; Legal; Product; Partnerships | Reach active decision-makers and commercial influencers |
| Seniority | Owner; Partner; CXO; VP; Director; Head; Manager | Prioritize decision-makers and budget owners |
| Job titles | CEO, Founder, Managing Director, Procurement Director, Supply Chain Director, Operations Director, Business Development Director, Partnerships Director, Compliance Director, Regulatory Affairs Manager, Category Manager, Head of Sales | Target the most commercially relevant titles |
| Geography | Germany; DACH; European Union; United Kingdom; Switzerland; Netherlands; Poland; Czechia | Match the event’s strongest buyer corridors |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000 | Cover agile operators and larger multi-site businesses |
| Keywords | cannabis, medical cannabis, dispensary, cultivation, extraction, GMP, pharmacy, track and trace, compliance, hemp, cannabinoid, licensing | Improve relevance for cannabis-adjacent and regulated-market accounts |
| Company type | Private companies; strategic buyers; growth-stage businesses; public companies where applicable | Align with event attendee mix and partnership opportunities |
Suggested Apollo Search Logic: (cannabis OR medical cannabis OR dispensary OR cultivation OR extraction OR pharmacy OR hemp OR cannabinoid) AND (procurement OR operations OR business development OR compliance OR supply chain OR sales OR partnerships) AND (Director OR VP OR Head OR Manager OR Founder OR CEO) AND (Germany OR DACH OR Europe)
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| International Cannabis Business Conference – Berlin page | Official organizer website | 2027 event name, dates, venue, city, country, event positioning, historical attendance claims, buyer-category evidence, speakers page references | High |
| International Cannabis Business Conference main website | Official organizer website | B2B positioning, Europe-wide scope, event navigation, exhibitor/sponsor and speaker sections | High |
| ICBC Berlin page – speakers / exhibitors / schedule references | Official event page sections | Sample speaker organizations and evidence of buyer-centric B2B programming | High |
| ICBC Berlin page – historical numbers and buyer categories | Official historical metrics | 7,500+ attendees, 80+ countries, 25,000+ square meters, 500+ exhibitors & sponsors, 300+ social clubs, 150+ grow shops, 500+ pharmacies | Medium |
| ICBC Berlin tickets and “upcoming event” text | Official event page | Upcoming status and 2027 launch timing | High |
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Tell us your work email and our AI instantly builds a buyer list matched to International Cannabis Business Conference - ICBC — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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