Intergift - International Gift & Decoration Fair
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About this event
Intergift – International Gift & Decoration Fair (2027)
Intergift is an international trade fair focused on the combination of design, gifts, and interior decoration. The fair’s positioning highlights creativity and styling across home and gifting categories, bringing together brands and professionals who want to discover new product proposals, trends, and commercial opportunities.
Dates
3 to 6 February 2027
Location
IFEMA MADRID
Madrid, Spain
What to expect
Intergift is designed as a meeting point for the industry around gifting and decoration—an environment where buyers and trade visitors can explore market-ready collections and interior solutions. The fair centers on the art of combining decoration aesthetics with giftable products, aligning home design inspiration with commercial retail and distribution needs.
Event focus
- International Decoration and Gift Fair with a design-forward approach
- Showcase of products and concepts connected to Home & Design and Gifts
- Strong emphasis on interior design solutions and decor trends
Overall, Intergift works as a focused industry event for companies seeking visibility and engagement in the gifting and decoration marketplace during a key pre-season trading window in Europe.
Data sheet
Intergift - International Gift & Decoration Fair – Event Attendee & Buyer Profile Analysis
Event Date: 3–6 February 2027
Location: IFEMA MADRID, Madrid, Spain
Event Status: Upcoming
Research Date: 1 July 2026
Event Overview
| Event Name | Intergift - International Gift & Decoration Fair |
| Event Date | 3–6 February 2027 |
| Event Status | Upcoming |
| Venue | IFEMA MADRID |
| City | Madrid |
| State / Region | Community of Madrid |
| Country | Spain |
| Organizer | IFEMA MADRID |
| Official Event Website | www.ifema.es/en/intergift |
| Event Type | Trade fair / B2B sourcing event / design and gift market platform |
| Primary Category | Home & Office |
| Secondary Applicable Categories | Apparel & Clothing; Arts & Crafts; Business Services; Retail |
| Audience Reach | National and international trade audience, with strong Iberian and European sourcing relevance |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for current edition; official website confirms dates and positioning, but no public attendee total was provided in the supplied source text. |
| Main Purpose of Event | To connect gift, décor, home design, and interior solutions suppliers with professional buyers, distributors, retailers, and sourcing teams. |
About the Event
Intergift is IFEMA MADRID’s international trade fair focused on the combination of design, gift, and interior decoration. The official positioning highlights three commercial zones: textile editors and interior design solutions, Home & Design, Deco, and Gifts. This makes the event relevant to brands and buyers looking for products that can move through retail, contract, gifting, and home-decor channels.
The fair matters because it concentrates a broad professional audience in one buying cycle, enabling sourcing, merchandising, category development, distribution partnerships, and product discovery. It is especially useful for suppliers targeting retailers, wholesalers, importers, distributors, design-led concept stores, and commercial buyers looking for seasonal or trend-driven inventory.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Retail buyers / category managers | Gift shops, home décor chains, department stores, concept stores, e-commerce retailers | Range selection, assortment planning, seasonal purchasing | Primary audience for gift, décor, and homeware suppliers |
| Wholesale distributors | Importers, wholesalers, multi-brand distributors | Channel expansion, bulk buying, brand representation | High-value prospects for scale orders and territory distribution |
| Importers and sourcing agents | Trading firms, sourcing offices, private-label agents | Supplier qualification, price negotiation, compliance checks | Relevant for suppliers seeking export and private-label deals |
| Interior designers / project specifiers | Design studios, hospitality design firms, contract interior consultants | Specification and product recommendation | Useful for design-led collections and contract décor lines |
| Hospitality procurement teams | Hotels, resorts, restaurants, venue operators | Room décor, amenities, furnishings, tabletop buying | Strong fit for decorative home and hospitality-facing product suppliers |
| Small business owners | Independent retailers, boutique chains, online stores | Direct purchasing and brand discovery | Good for new product introductions and minimum order quantity buyers |
| Trade associations and market intermediaries | Gift industry groups, retail associations, décor networks | Trend tracking, member introductions, partnership building | Supports ecosystem-building, education, and business development |
| Media and trend editors | Trade publications, décor media, design press | Editorial coverage and market visibility | Valuable for brand awareness and launch campaigns |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Madrid | High | Very high | Local retail, design, hospitality, and sourcing professionals are the most accessible audience |
| Host region: Community of Madrid | High | High | Strong concentration of retail headquarters, design studios, and purchasing offices |
| Nearby business hubs in Spain | High | High | Barcelona, Valencia, Alicante, Bilbao, Seville, Zaragoza |
| National reach: Spain | High | Very high | Likely strongest source market for buyers, distributors, and retailers |
| Iberian Peninsula | Medium to high | High | Portugal plus border-region buyers and distributors may attend for sourcing |
| Western Europe / EU | Medium | Medium to high | Cross-border sourcing for design-led and gift merchandise |
| International trade buyers | Medium | Medium | Likely from import, export, and multi-country distribution firms |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Secondary reach descriptor | The event has international sourcing relevance, but the primary commercial audience is trade-focused and regionally concentrated in Spain and neighboring markets. |
| Primary classification: National | Confirmed by market position | The fair is hosted in Madrid and is positioned as a major Spanish trade event for the gift and decoration sector, with strong national buyer relevance. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| El Corte Inglés | Department store / retailer | Large home, lifestyle, and gifting assortment buyer | elcorteingles.es | Category Manager, Buyer, Purchasing Manager | Strong Market Fit, Attendance Not Confirmed |
| IKEA | Home furnishings retailer | Relevant for home décor, accessories, and merchandising insights | ikea.com | Range Planner, Category Manager, Product Developer | Strong Market Fit, Attendance Not Confirmed |
| Zara Home | Home décor retailer | Trend-led décor and seasonal home product relevance | zarahome.com | Buyer, Merchandising Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Maisons du Monde | Home décor retailer | Strong match for decorative accessories and homeware sourcing | maisonsdumonde.com | Purchasing Manager, Category Manager, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Mango Home | Lifestyle / home retailer | Relevant to decorative, textile, and home lifestyle buying | mango.com | Buyer, Merchandiser, Product Development Manager | Strong Market Fit, Attendance Not Confirmed |
| Leroy Merlin | Home improvement retailer | Broad home and seasonal décor procurement relevance | leroymerlin.es | Category Manager, Sourcing Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Casa | Home décor retailer | Direct fit for gift and décor assortments | casa.be | Buyer, Category Manager, Sourcing Specialist | Strong Market Fit, Attendance Not Confirmed |
| Conforama | Furniture / home goods retailer | Relevant for decorative and home accessory buying | conforama.es | Purchasing Director, Category Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| MASCARÓ? no | Not included | Excluded to avoid unsupported relevance | — | — | — |
| Flying Tiger Copenhagen | Gift retailer | Highly aligned with novelty gifts and impulse purchases | flyingtiger.com | Buyer, Merchandising Manager, Sourcing Lead | Strong Market Fit, Attendance Not Confirmed |
| Tiger Stores | Gift and lifestyle retailer | Matches low-ticket gift, home, and seasonal assortment needs | tigerstores.com | Category Buyer, Product Manager, Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| H&M Home | Fashion/lifestyle home division | Relevant for textiles, décor, and trend-led home accessories | hm.com | Buyer, Assortment Manager, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Habitat | Home furnishings retailer | Suitable for furniture and decorative home buying | habitat.co.uk | Category Manager, Buyer, Product Development Lead | Strong Market Fit, Attendance Not Confirmed |
| Sklum | Online home décor retailer | E-commerce buyer for design-forward décor and accessories | sklum.com | E-commerce Buyer, Category Manager, Sourcing Specialist | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Category Manager / Buyer | Merchandising / Procurement | Manager to Director | Core decision-maker for assortment and vendor selection |
| 2 | Procurement Manager / Purchasing Manager | Procurement | Manager to Director | Controls sourcing, price negotiation, and supplier onboarding |
| 3 | Merchandising Director | Merchandising | Director / VP | Sets assortment strategy and seasonal buying direction |
| 4 | Sourcing Manager / Sourcing Specialist | Supply Chain / Procurement | Manager | Evaluates new suppliers, lead times, and production capability |
| 5 | Import Manager / Trading Manager | Import / Trade | Manager | Important for cross-border purchasing and distribution |
| 6 | Retail Operations Director | Operations | Director | Influences store execution, stock flow, and product rollout |
| 7 | Interior Design Lead / Specifier | Design / Projects | Senior / Manager | Identifies design-led products for projects and hospitality accounts |
| 8 | E-commerce Merchandiser | Digital Commerce | Manager | Curates online product selection and promotional campaigns |
| 9 | Hospitality Procurement Manager | Procurement / Operations | Manager to Director | Buys décor, tabletop, amenities, and soft furnishings |
| 10 | Business Development Director | Commercial / Partnerships | Director / VP | Useful for distributors, brands, and channel partnership development |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Retail | Core commercial audience for gift, décor, and home merchandise | Category buyers, merchandising leaders |
| 2 | Wholesale | Distribution and bulk purchasing are central to the fair | Importers, distributors, wholesale buyers |
| 3 | Import & Export | International sourcing and cross-border trade are highly relevant | Trading companies, sourcing agents |
| 4 | Consumer Goods | Gift and décor items are fast-moving consumer products | Product managers, brand teams |
| 5 | Design | The event emphasizes design-led commercial product development | Interior design, product design, sourcing |
| 6 | Apparel & Fashion | Useful where gift, accessories, and lifestyle brands overlap | Lifestyle buyers, brand merchandisers |
| 7 | Furniture | Relevant through Home & Design and interior décor purchasing | Home furniture buyers, showrooms |
| 8 | Interior Design | Specification and project-led décor buying | Design studios, hospitality projects |
| 9 | Hospitality | Hotels and restaurants are relevant buyers of décor and amenities | Procurement, facilities, brand experience |
| 10 | Consumer Goods | Gift items and home accessories are consumer product categories | Merchandising and product strategy |
| 11 | Business Supplies & Equipment | Useful where gifting and interior products serve commercial needs | Corporate gifting, facilities procurement |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Official site text supplied does not include a visitor total | Use as a lead-generation event, but do not quote attendance without organizer confirmation |
| Exhibitor count | Not publicly confirmed in supplied source text | Unconfirmed | Official event page references exhibitor features, but no count in supplied content | Check official exhibitor directory / previous edition page for updated figures |
| Buyer count | Not publicly confirmed | Unconfirmed | No buyer tally disclosed in supplied official text | Buyer presence is inferred from fair format, not numerically verified |
| Speaker count | Not publicly confirmed | Unconfirmed | Agenda references schedule and activities only | Verify via event programme if speaker-led outreach is needed |
| Historical attendance | Not included in supplied source text | Unavailable | No prior-year attendance figure was provided in the supplied official content | Historical attendance can be added if the organizer’s prior edition page is provided |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Reliable vendors, pricing, lead times | Supplier meetings and line reviews | Gift, décor, and homeware product lines |
| Retail assortment strategy | Trend-forward, sellable SKUs | Merchandising presentations and product demos | Seasonal collections, novelty gifts |
| Interior design | Design-led, specification-ready products | Networking with specifiers and project buyers | Decor accents, textiles, small furnishings |
| Distribution | New brands and scalable product portfolios | Channel partner discovery | Multi-category gift and décor ranges |
| E-commerce | Photogenic, fast-moving products | Digital merchandising and marketplace sourcing | Compact décor, gifts, seasonal items |
| Hospitality and contract | Durable, aesthetic décor and amenities | Project-based buyer meetings | Soft furnishings, tableware, decorative items |
| Trend discovery | New concepts and differentiated products | Launches, visual merchandising, press interaction | Design-led collections and gift concepts |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is directly aligned to gift, décor, retail, and sourcing buyers. |
| Decision-maker availability | High | Category, procurement, merchandising, and distributor decision-makers are the most relevant audience. |
| Data collection potential | Medium | Strong lead-gen potential, though current-year participant lists were not provided in the supplied source text. |
| Apollo targeting potential | Very High | Clear industry, title, and geography filters can be used for retail, wholesale, import/export, and design buyers. |
| Geographic targeting potential | High | Madrid, Spain, and Iberian trade corridors are especially relevant. |
| Best outreach approach | High-touch B2B outbound | Use buyer-title targeting, catalog-driven outreach, and pre-show meeting requests. |
| Overall lead quality | High | Excellent for attendee list sales and buyer profiling in the gift, décor, and retail sourcing space. |
| Best use case | Prospecting, meeting setting, exhibitor outreach | Ideal for outbound sales to retailers, wholesalers, importers, distributors, and design-led buyers. |
| Limitations / risks | Public data gap | No current-year attendance or buyer list was included in the official text supplied, so confirmation-based lead sizing is limited. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Retail, Wholesale, Import & Export, Consumer Goods, Design, Furniture, Hospitality, E-commerce adjacent industries | Identify companies most likely to buy gift and décor products |
| Departments | Procurement, Merchandising, Supply Chain, Purchasing, Commercial, Category Management | Reach the actual buying teams |
| Seniority | Manager, Director, VP, C-level where applicable | Focus on decision-makers and budget holders |
| Job titles | Buyer, Category Manager, Procurement Manager, Purchasing Manager, Sourcing Manager, Merchandising Director, Import Manager, Trading Manager, Product Manager | Catch title variants used across retail and distribution organizations |
| Geography | Spain, Portugal, France, Italy, Benelux, UK, EU cross-border markets | Prioritize nearby sourcing markets with strong attendance potential |
| Employee size | 11–50, 51–200, 201–500, 501–1,000, 1,000+ | Covers boutiques, regional wholesalers, and larger chains |
| Keywords | gift, home decor, homeware, furnishings, tableware, seasonal, sourcing, wholesale, importer, distributor, merchandising | Refine event-relevant prospect discovery |
| Company type | Retailers, wholesalers, distributors, importers, design studios, hospitality operators | Matches the most likely buyer organizations |
| Technologies | E-commerce platforms, merchandising tools, ERP, procurement software | Useful for vendors selling digital workflow or retail tech alongside products |
Suggested Apollo Search Logic: (buyer OR buyer manager OR category manager OR procurement manager OR sourcing manager OR merchandising director) AND (retail OR wholesale OR import OR export OR home decor OR gift OR homeware OR furnishings) AND geography:(Spain OR Portugal OR France OR Italy)
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| IFEMA MADRID – Intergift official page | Official organizer source | Event title, dates, venue, category positioning, fair areas, exhibitor/visitor pathways | Very High |
| IFEMA MADRID main website | Official organizer website | Organizer identity and venue association with Madrid events | Very High |
| Intergift “About” / event navigation pages | Official event website content | Event structure, fair areas, commercial focus, audience pathways | Very High |
| Intergift visitors page | Official event website content | Visitor/professional audience orientation and registration pathway | High |
| Intergift exhibitors page | Official event website content | Exhibitor-oriented positioning and booth participation pathway | High |
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Tell us your work email and our AI instantly builds a buyer list matched to Intergift - International Gift & Decoration Fair — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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