INTERGASTRA - Hotels, Restaurants, Catering, Confectionery & Cafe
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About this event
INTERGASTRA – Hotels, Restaurants, Catering, Confectionery & Cafe
INTERGASTRA is the leading trade fair for the hotel and gastronomy business. It brings together key decision-makers and industry players to explore innovation, exchange practical ideas, and gain forward-looking inspiration for the future of HoReCa.
The fair spans a wide range of product areas and solutions—from kitchen systems and food to hospitality ambience and furnishings, as well as beverages and coffee. INTERGASTRA is designed to help exhibitors and visitors learn about current trends, discover new products, and establish meaningful business contacts.
Why INTERGASTRA stands out
- Innovation: A platform for new approaches and modern concepts shaping hotel and restaurant operations.
- Inspiration: Participants can find fresh ideas and practical solutions tailored to today’s industry needs.
- Exchange: The fair supports networking and knowledge-sharing between the most important players in the sector.
- Industry momentum: INTERGASTRA helps create impetus for the future and shows how change can be actively shaped.
- Broad business relevance: Whether the focus is trends, products, partnerships, or operational improvements, the fair offers multiple opportunities to learn and connect.
Location
Venue: Messe Stuttgart
City: Stuttgart
Country: Germany
Event dates
Dates:
What the fair covers (thematic scope)
INTERGASTRA focuses on the full spectrum of the hospitality and gastronomy value chain, including:
- Kitchen systems and solutions for day-to-day restaurant and hotel operations
- Food offerings spanning ingredients and culinary products
- Hotel ambience & furnishings that support guest experience
- Beverages, including products aligned with premium service
- Coffee and related beverage concepts
- Forward-looking ideas for trends, service culture, and operational efficiency
Industry context highlighted by the event’s newsroom
The INTERGASTRA newsroom content emphasizes current topics relevant to hospitality and gastronomy such as quality differentiation in fine dining and hotels, seasonal dynamics affecting operations, plant-based/vegan cuisine trends, and broader service and product themes across restaurants, hotels, catering, cafés, and confectionery.
Best fit for
INTERGASTRA is well-suited for businesses and professionals who want to stay current in HoReCa, strengthen customer-facing service standards, and source inspiration and solutions across kitchens, beverages, coffee, hospitality ambiance, and food categories.
Data sheet
INTERGASTRA - Hotels, Restaurants, Catering, Confectionery & Cafe – Event Attendee & Buyer Profile Analysis
Event date: 16 February 2028 to 18 February 2028
Location: Stuttgart, Germany
Event status: Upcoming
Research date: 1 July 2026
Event Overview
| Event Name | INTERGASTRA - Hotels, Restaurants, Catering, Confectionery & Cafe |
| Event Date | 16 February 2028 to 18 February 2028 |
| Event Status | Upcoming |
| Venue | Messe Stuttgart |
| City | Stuttgart |
| State / Region | Baden-Württemberg |
| Country | Germany |
| Organizer | Messe Stuttgart |
| Official Event Website | messe-stuttgart.de/intergastra/en |
| Event Type | International trade fair for the hotel, gastronomy, catering, confectionery, and café sectors |
| Primary Category | Hospitality |
| Secondary Applicable Categories | Food & Beverages; Business Services; Home & Office |
| Audience Reach | Global, with strong DACH and European buyer concentration |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium. Official event website confirms positioning and scope, but no current-year attendance figure is publicly stated in the supplied primary-source text. |
| Main Purpose of Event | To showcase products, concepts, equipment, and ideas for hotels, restaurants, catering operations, confectionery, and cafés; to enable networking, sourcing, trend discovery, and business development. |
About the Event
INTERGASTRA is a leading trade fair for the hotel and gastronomy business, hosted at Messe Stuttgart. The official event positioning highlights kitchen systems, food, hotel, ambience, furnishings, beverages, and coffee, showing that the show is centered on the full commercial hospitality value chain. It is a sourcing and innovation platform for operators and suppliers who serve foodservice, accommodation, and café environments.
The event matters because it brings together decision-makers seeking practical solutions, new products, and concepts that improve guest experience, operational efficiency, and profitability. Its market position is especially strong for buyers from hotels, restaurants, catering companies, bakeries, confectionery businesses, café operators, distributors, and hospitality service providers across Germany and broader European markets.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Hotel procurement and operations teams | Independent hotels, hotel groups, resort operators, serviced apartment brands | Specify and purchase equipment, furnishings, consumables, technology, and service contracts | High-value targets for kitchen, guest-room, FF&E, housekeeping, and beverage suppliers |
| Restaurant owners and F&B directors | Independent restaurants, chains, premium dining groups, franchise operators | Menu, concept, equipment, supplier, and service purchasing decisions | Relevant for food ingredients, kitchen systems, POS, tableware, and beverage brands |
| Catering and contract catering buyers | Corporate caterers, institutional caterers, stadium/event caterers, airline catering providers | Volume procurement, standardized equipment and production solutions | Strong fit for food production, logistics, packaging, and industrial kitchen suppliers |
| Bakery and confectionery operators | Retail bakeries, artisan confectioners, chains, production bakeries | Ingredient, equipment, packaging, and merchandising decisions | Ideal for ovens, display systems, ingredients, packaging, and refrigeration vendors |
| Café and coffee shop buyers | Coffee chains, specialty cafés, bakery-cafés, casual beverage operators | Equipment, coffee products, milk systems, counters, and service procurement | Relevant for coffee equipment, beverages, POS, and front-of-house suppliers |
| Wholesalers and distributors | Foodservice distributors, beverage distributors, hospitality supply distributors | Range expansion, channel sourcing, and supplier selection | Important for suppliers seeking route-to-market partnerships |
| Importers and brand owners | Hospitality product importers, gourmet food brands, beverage importers | Source new products and negotiate exclusivity or distribution rights | Relevant for international suppliers and private-label opportunities |
| Facility and property managers | Hospitality assets, leisure venues, conference centers, mixed-use properties | Equipment lifecycle, refurbishment, and service vendor decisions | Strong fit for furniture, maintenance, hygiene, and energy-efficient solutions |
| Technology and digital operations leaders | Hospitality IT teams, POS providers, booking platforms, systems integrators | Select guest experience, payments, inventory, and back-office systems | Relevant for software, hardware, automation, and analytics vendors |
| Industry consultants and association leaders | Hospitality consultants, culinary advisors, trade associations, networks | Influence buying frameworks, standards, and preferred supplier recommendations | Useful for partnership, education, and thought-leadership outreach |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Stuttgart host city | Local hospitality operators, suppliers, distributors, service providers | High | Convenient access to Messe Stuttgart and strong regional hospitality base |
| Baden-Württemberg | Hotels, restaurants, caterers, equipment buyers across the state | High | Primary regional draw area for the show |
| Southern Germany business hubs | Munich, Frankfurt, Nuremberg, Mannheim, Karlsruhe, Ulm, Freiburg | Medium to High | Regional travel corridor with established hospitality procurement activity |
| Germany national market | National chains, distributors, and multi-site operators | High | The event is positioned as a leading trade fair, so national attendance is expected |
| DACH region | German-speaking buyers from Austria and Switzerland | Medium | Shared language and proximity support cross-border attendance |
| Broader Europe | Importers, distributors, hospitality groups, and international suppliers | Medium | International venue positioning and trade-fair format support European reach |
| Global supplier network | Brands and exporters from food, beverage, equipment, and hospitality technology sectors | Medium | Most relevant for export-oriented exhibitors and channel partners |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The event is a major international hospitality trade fair with a broad exhibitor/supplier and buyer mix, attracting cross-border sourcing and business development interest. |
| Secondary reach: Europe / DACH | Strong regional concentration | Most immediate relevance is for Germany, Austria, Switzerland, and nearby European markets. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Meliá Hotels International | Hotel group | Large multi-property hotel operator with ongoing procurement needs in F&B, FF&E, and guest technology | melia.com | Procurement Director, F&B Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| ACCOR | Hotel group | Broad European hotel portfolio; potential buyer for hospitality products, systems, and services | all.accor.com | Procurement Manager, Category Manager, Brand Operations Lead | Strong Market Fit, Attendance Not Confirmed |
| Marriott International | Hotel group | Global hospitality buyer with strong interest in foodservice, furnishings, and guest experience solutions | marriott.com | Director of Procurement, FF&E Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Hilton | Hotel group | Relevant for kitchen systems, guest-room solutions, housekeeping, and hospitality technology vendors | hilton.com | Procurement Lead, Category Manager, Regional Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| McDonald’s | Restaurant chain | High-volume foodservice buyer for equipment, packaging, refrigeration, and digital systems | mcdonalds.com | Supply Chain Director, Procurement Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Sodexo | Catering and facilities services provider | Contract catering and foodservice procurement needs align closely with the event audience | sodexo.com | Category Manager, Procurement Director, Contract Catering Operations Lead | Strong Market Fit, Attendance Not Confirmed |
| Compass Group | Contract catering group | Potential buyer for food, equipment, packaging, cleaning, and facility solutions | compass-group.com | Procurement Manager, Operations Director, Supply Chain Lead | Strong Market Fit, Attendance Not Confirmed |
| Metro AG | Wholesale / foodservice distributor | Major channel player for hospitality, restaurant, and catering supply chains | metroag.de | Category Manager, Purchasing Director, Business Development Manager | Strong Market Fit, Attendance Not Confirmed |
| EDEKA | Retail / wholesale group | Relevant for food, beverage, private label, and hospitality-adjacent sourcing decisions | edeka.de | Purchasing Manager, Category Manager, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| TUI Group | Travel and hospitality group | Tourism and hotel portfolio creates demand for hospitality products and service partners | tui-group.com | Procurement Lead, Hotel Operations Director, Supplier Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| REWE Group | Retail / food distribution group | Buyer for food, beverages, and category innovation relevant to hospitality supply chains | rewe-group.com | Category Manager, Purchasing Director, Innovation Manager | Strong Market Fit, Attendance Not Confirmed |
| Autogrill / Avolta | Travel retail and foodservice operator | Relevant for café concepts, foodservice equipment, and travel hub operations | avolta.com | Operations Director, Procurement Manager, Concept Development Lead | Strong Market Fit, Attendance Not Confirmed |
| HelloFresh | Food production / delivery | Potential buyer for packaging, logistics, cold chain, and food production systems | hellofreshgroup.com | Supply Chain Director, Procurement Manager, Operations Excellence Lead | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / VP Procurement | Procurement | Executive | Owns category strategy, supplier selection, and enterprise buying decisions |
| 2 | Director of Procurement / Purchasing Director | Procurement | Director | Manages sourcing programs and approved vendor panels |
| 3 | Strategic Sourcing Manager | Procurement | Manager | Evaluates suppliers and negotiates contracts for equipment and services |
| 4 | Supply Chain Director / Head of Supply Chain | Supply Chain | Director | Important for logistics, inventory, cold chain, and vendor coordination |
| 5 | Operations Director / General Manager | Operations | Director / Senior Manager | Owns on-site performance, service quality, and capex/opex priorities |
| 6 | Food & Beverage Director | F&B / Operations | Director | Decides on menus, beverage programs, and foodservice suppliers |
| 7 | Category Manager | Procurement / Merchandising | Manager | Relevant for product selection, assortment planning, and supplier evaluation |
| 8 | Facilities Director | Facilities / Property | Director | Manages refurbishments, maintenance, and operating infrastructure |
| 9 | CIO / IT Director | Information Technology | Executive / Director | Interested in POS, CRM, digital guest experience, and automation |
| 10 | Business Development Director / Partnerships Director | Commercial / Partnerships | Director | Relevant for distributors, brands, sponsorships, and channel partnerships |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Hospitality | Direct sector fit for hotels, restaurants, cafés, and guest experience solutions | Hotel groups, restaurant chains, operators |
| 2 | Food & Beverages | Core to foodservice, beverage, and coffee suppliers | Ingredient brands, beverage manufacturers, distributors |
| 3 | Retail | Relevant for bakery chains, café chains, and hospitality-adjacent merchandising | Category managers, buying teams |
| 4 | Wholesale | Important for distribution and channel partners | Foodservice wholesalers, hospitality distributors |
| 5 | Logistics & Supply Chain | Supports cold chain, inventory, and distribution operations | Supply chain directors, logistics operators |
| 6 | Computer Software | POS, booking, CRM, and digital guest experience platforms | Hospitality IT buyers |
| 7 | Computer Hardware | Devices, kiosks, terminals, and back-office hardware | Technology procurement teams |
| 8 | Business Supplies & Equipment | Office, housekeeping, and operating supply procurement | Facilities and operations buyers |
| 9 | Construction | Fit-out, renovation, and hospitality infrastructure projects | Hotel refurbishment and FF&E projects |
| 10 | Facilities Services | Cleaning, maintenance, and operational support services | Facility managers and outsourced service buyers |
| 11 | Consumer Goods | Tableware, small appliances, décor, and branded hospitality products | Merchandising and brand partnerships |
| 12 | Environmental Services | Waste reduction, sustainability, and hygiene solutions | Sustainable hospitality operations |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Organizer website text supplied does not state attendance | Attendance figure not publicly confirmed by the organizer. |
| Exhibitor count | Not publicly confirmed in supplied source text | Confirmed unavailable | Official website content supplied | Use organizer exhibitor directory if current-year confirmation is needed. |
| Buyer count | Not publicly confirmed | Confirmed unavailable | No official published figure in supplied source text | Buyer count typically overlaps with general attendance at B2B trade fairs. |
| Speaker count | Not publicly confirmed | Confirmed unavailable | No official figure in supplied source text | Use agenda or conference program if available on the official site. |
| Sponsor count | Not publicly confirmed | Confirmed unavailable | No official sponsor data in supplied source text | Check event partner pages if updated sponsor data is required. |
| Historical attendance | Not stated in supplied source text | Unavailable in this report | Official website text only | Historical verification should be added only from official archived editions or annual reports. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Kitchen systems | Efficiency, hygiene, and high-throughput food production | Demo equipment performance, maintenance savings, workflow design | Commercial kitchen systems, appliances, installation services |
| Food & beverage sourcing | Product quality, consistency, margins, and menu differentiation | Sampling, tasting sessions, category presentations | Ingredients, beverages, coffee, specialty foods |
| Hotel furnishings and ambience | Guest experience, durability, and refurbishment cycles | Showcase design, comfort, and lifecycle value | FF&E, furniture, décor, lighting, textiles |
| Coffee and café concepts | Product quality, speed, barista efficiency, and margin optimization | Café package demos, machine trials, menu ideas | Coffee machines, beans, syrups, milk systems |
| Digital transformation | POS, ordering, guest data, and back-office integration | Workflow automation and ROI discussions | Hospitality software, hardware, integration services |
| Sustainability and waste reduction | Lower waste, energy efficiency, compliant sourcing | Operational cost-savings and ESG positioning | Reusable packaging, waste systems, energy-saving equipment |
| Facility management | Maintenance, cleanliness, uptime, and guest comfort | Service-led selling and maintenance contracts | Cleaning, repairs, building services, equipment servicing |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is directly aligned with hospitality, foodservice, café, and catering purchasing. |
| Decision-maker availability | High | Strong likelihood of senior operations, procurement, and category decision-makers attending. |
| Data collection potential | High | Trade fair format is useful for attendee profiling, exhibitor mapping, and lead-gen list building. |
| Apollo targeting potential | Very High | Clear alignment to hospitality, food & beverages, wholesale, retail, logistics, and operations roles. |
| Geographic targeting potential | High | Strong concentration in Germany and the DACH region with broader European reach. |
| Best outreach approach | Multi-touch B2B outreach | Use pre-show invite, onsite appointment booking, and post-show follow-up by segment. |
| Overall lead quality | High | Strong event for hospitality and foodservice sales teams, especially where buyer intent is tied to operations and sourcing. |
| Best use case | Lead generation and account targeting | Best suited for attendee-list building, event prospecting, and hospitality supply chain outreach. |
| Limitations / risks | Medium | No confirmed current-year attendance or exhibitor count in the provided official text; buyer lists must be validated carefully. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Hospitality; Food & Beverages; Wholesale; Retail; Logistics & Supply Chain; Computer Software; Facilities Services; Consumer Goods | Target organizations most likely to buy hospitality products and services |
| Departments | Procurement; Operations; Supply Chain; Facilities; Food & Beverage; Information Technology; Merchandising; Partnerships | Reach the buying centers most likely to attend or influence attendance |
| Seniority | Director; VP; CXO; Head; Owner; Partner; Manager | Prioritize decision-makers and budget holders |
| Job titles | Procurement Director, Purchasing Director, Category Manager, Operations Director, F&B Director, Supply Chain Director, Facilities Director, IT Director, General Manager | Target high-intent hospitality and foodservice buyers |
| Geography | Germany; Baden-Württemberg; DACH; Austria; Switzerland; nearby EU markets | Align outreach to the event’s strongest attendee corridors |
| Employee size | 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,000+ | Capture both independent operators and enterprise buyers |
| Keywords | hospitality, hotel, restaurant, catering, café, coffee, kitchen equipment, foodservice, FF&E, procurement, sourcing, guest experience | Filter companies by hospitality purchasing intent and operational relevance |
| Company type | Public company; private company; franchise; multi-location operator; distributor; importer; wholesaler | Focus on organizations with repeat purchasing and route-to-market influence |
| Revenue range | Use event-specific account tiers; prioritize mid-market to enterprise hospitality and distribution accounts | Target organizations with sufficient budget for trade fair buying |
Suggested Apollo Search Logic: (hospitality OR hotel OR restaurant OR catering OR café OR coffee OR foodservice) AND (procurement OR sourcing OR purchasing OR operations OR supply chain OR facilities OR F&B) AND (director OR vp OR head OR manager OR owner OR gm)
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| INTERGASTRA official website | Official organizer source | Event positioning, venue association, hospitality trade-fair scope, and thematic focus areas | High |
| Messe Stuttgart official website | Venue / organizer source | Organizer identity, venue location, and international trade-fair context | High |
| Messe Stuttgart English pages | Organizer / venue source | Trade-fair venue profile and event platform context | High |
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Tell us your work email and our AI instantly builds a buyer list matched to INTERGASTRA - Hotels, Restaurants, Catering, Confectionery & Cafe — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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