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About this event
InterDive — The Diving, Snorkeling and Travel Fair, in the Middle of Europe
InterDive Friedrichshafen is a combined diving, snorkeling, and travel event held in the heart of Europe’s tri-border region of Germany, Austria, and Switzerland—directly on the shores of Lake Constance (Bodensee). Designed to bring together people who love the water and brands that serve the underwater lifestyle, InterDive creates a focused platform for inspiration, exchange, and business in diving and dive travel.
The fair runs from 24 to 27 September 2026 at Hall B5, Messe Friedrichshafen in Friedrichshafen, Germany. In 2026, it marks the 14th consecutive edition of this established event. With more than 9,000 m² of space, InterDive offers new products, stage presentations, and opportunities for direct conversations with manufacturers, associations, and tour operators.
InterDive is built around the full range of interests within the underwater and travel community. Visitors can explore offerings that span the entire diving experience—from equipment and retail to training, and from dive travel to hotels, tour operators, country representatives, and dive bases. The event covers options both from regional providers and from partners representing destinations worldwide.
A highlight of InterDive every year is the popular charity auction, where doing good and finding great bargains go hand in hand. Alongside this, the fair is known for a friendly, family-like atmosphere and fair admission prices. InterDive also benefits from the mood and visitor energy of the concurrent Interboot exhibition, making it an especially engaging experience for both newcomers and experienced water sports enthusiasts.
Whether attendees join as trade visitors, exhibitors, or simply as curious divers, snorkelers, or travel enthusiasts, InterDive is positioned as a destination fair—one where people can discover new trends in equipment, training, and dive travel, meet familiar faces again, and build new connections with like-minded partners.
Data sheet
InterDive – Event Attendee & Buyer Profile Analysis
Event date: 24–27 September 2026
Location: Messe Friedrichshafen, Friedrichshafen, Germany
Event status: Upcoming
Research date: 1 July 2026
Event Overview
| Event Name | InterDive |
| Event Date | 24–27 September 2026 |
| Event Status | Upcoming |
| Venue | Hall B5, Messe Friedrichshafen |
| City | Friedrichshafen |
| State / Region | Baden-Württemberg |
| Country | Germany |
| Organizer | InterDive / event organizer page (official event website) |
| Official Event Website | friedrichshafen.inter-dive.de/en/about-the-fair/ |
| Event Type | B2B/B2C trade fair and networking event for diving, snorkeling, and travel |
| Primary Category | Travel & Tourism |
| Secondary Applicable Categories | Wellness, Health & Fitness; Sports; Retail; Hospitality |
| Audience Reach | Regional with national and cross-border European draw |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium. Event dates, venue, hall, format, and scale are confirmed; public attendance total is not disclosed. |
| Main Purpose of Event | Showcase diving, snorkeling, training, equipment, and dive travel offerings; facilitate business, networking, and consumer-to-supplier engagement. |
About the Event
InterDive is a specialized diving, snorkeling, and travel fair held annually at Messe Friedrichshafen in southern Germany. The official event positioning emphasizes equipment, training, dive travel, hotels, country representatives, and dive centers, making it a niche marketplace for the broader underwater sports and travel ecosystem.
The event matters because it concentrates manufacturers, associations, tour operators, retailers, travel specialists, and engaged consumers in one venue, creating efficient conditions for lead generation, partnership building, sourcing, and destination marketing. Its location in the tri-border region of Germany, Austria, and Switzerland supports strong regional attendance and practical cross-border business conversations.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Dive travel operators | Tour operators, dive safari companies, destination specialists | Package buying, destination sourcing, partnership decisions | High-value for travel partners, resorts, liveaboards, and destination marketing |
| Dive centers and training schools | Regional dive shops, training academies, club operators | Equipment purchasing, course partnerships, certification programs | Strong fit for equipment brands, training providers, travel suppliers |
| Specialist retail buyers | Dive retailers, outdoor retailers, sports specialty stores | Merchandising, assortment planning, wholesale sourcing | Relevant for gear suppliers, accessories brands, and distributors |
| Distributors and importers | Regional gear distributors, importers, wholesale agents | Channel buying, line selection, territory management | Excellent for brands seeking channel partners and stocking agreements |
| Hotel, resort, and destination buyers | Dive resorts, hotels, destination DMOs, island operators | Supplier selection, tourism packaging, promotional partnerships | Useful for tourism marketing, activity providers, and booking platforms |
| Club and association leaders | Diving associations, clubs, federations, non-profits | Program management, member engagement, sponsorship selection | Good for education, event sponsorship, and community partnerships |
| Manufacturers and brand managers | Diving equipment brands, apparel brands, accessory makers | Product development, channel expansion, lead generation | Relevant for component suppliers, packaging, retail support, and B2B services |
| Media and content creators | Diving magazines, travel media, influencers, publishers | Promotion, editorial coverage, audience amplification | Useful for PR, advertising, sponsorship, and brand visibility |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city | Friedrichshafen and local Lake Constance area | Medium | Strong local leisure and watersports audience |
| Host region | Baden-Württemberg, Bavaria, and nearby Austrian/Swiss border markets | High | Tri-border location supports cross-border attendance |
| Nearby business hubs | Stuttgart, Munich, Zurich, Innsbruck, Vienna corridor | Medium | Attracts distributors, retailers, and tourism buyers |
| National reach | Germany-wide trade visitors and consumer enthusiasts | High | Dive and travel buyers likely travel from across Germany |
| International reach | Austria, Switzerland, Italy, and broader Europe | Medium | Official copy explicitly positions the fair in the heart of Europe |
| Trade corridor relevance | DACH leisure, travel, and watersports channels | High | Useful for suppliers targeting German-speaking markets |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | The venue and tri-border positioning strongly favor regional attendance from southern Germany, Austria, and Switzerland. |
| National and cross-border European | Secondary reach description | The event’s travel and dive specialization gives it relevance beyond the host region, especially for DACH buyers and European tourism partners. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| TUI Group | Travel buyer / tour operator | Potential buyer for dive travel packages, destination marketing, and partner resorts | tui.com | Head of Partnerships, Product Manager, Destination Manager | Strong Market Fit, Attendance Not Confirmed |
| DERTOUR Group | Tour operator / travel buyer | Relevant for packaged dive holidays and destination supply relationships | dertour-group.com | Sourcing Manager, Product Director, Contracting Manager | Strong Market Fit, Attendance Not Confirmed |
| Check24 Reisen | Online travel buyer | Could source specialty travel products and partner inventory | check24.de | Category Manager, Partnerships Manager, Product Owner | Strong Market Fit, Attendance Not Confirmed |
| Frosch Sportreisen | Sports travel operator | Likely fit for niche sports and activity travel partnerships | frosch-sportreisen.de | Product Manager, Operations Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Taucher.Net | Diving media / community platform | Relevant for advertising, content partnerships, and event promotion | taucher.net | Editor, Publisher, Partnerships Manager, Sales Director | Strong Market Fit, Attendance Not Confirmed |
| SCUBAPRO | Equipment brand / manufacturer | Potential buyer for retail, channel, and distributor relationships | scubapro.com | Sales Director, Channel Manager, Regional Manager | Strong Market Fit, Attendance Not Confirmed |
| Mares | Equipment brand / manufacturer | Relevant for wholesale, retail, and training channel engagement | mares.com | Head of Sales, Distribution Manager, Trade Marketing Manager | Strong Market Fit, Attendance Not Confirmed |
| Aqualung Group | Equipment brand / manufacturer | Potential channel buyer and partner for specialty dive retail | aqualung.com | Key Account Manager, Business Development Director, Sales Manager | Strong Market Fit, Attendance Not Confirmed |
| Decathlon | Retail buyer / sporting goods chain | Potential retailer for snorkeling, dive accessories, and watersports gear | decathlon.com | Category Manager, Buyer, Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| SportScheck | Retail buyer / sporting goods retailer | Relevant for outdoor and watersports assortment planning | sportscheck.com | Buyer, Category Manager, Head of Purchasing | Strong Market Fit, Attendance Not Confirmed |
| Bavarian Ministry of Economic Affairs / tourism bodies | Public-sector tourism / destination stakeholder | Destination promotion and regional tourism collaboration can align with dive travel audiences | stmwi.bayern.de | Tourism Director, Partnership Manager, Program Manager | Strong Market Fit, Attendance Not Confirmed |
| PADI | Training and certification organization | Relevant for training partnerships, certification marketing, and dive center engagement | padi.com | Partnerships Director, Regional Manager, Business Development | Strong Market Fit, Attendance Not Confirmed |
| SSI Scuba Schools International | Training and certification organization | Relevant for instructor networks and dive school partnerships | divessi.com | Sales Manager, Instructor Relations, Business Development Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Head of Partnerships | Business Development | Director / VP | Controls sponsorship, channel, and alliance opportunities |
| 2 | Product Manager | Product / Commercial | Manager / Senior Manager | Evaluates travel packages, gear lines, and bundle opportunities |
| 3 | Category Manager / Buyer | Purchasing / Merchandising | Manager / Director | Chooses assortment, suppliers, and wholesale partners |
| 4 | Sourcing / Contracting Manager | Procurement | Manager / Senior Manager | Negotiates vendor and travel supply contracts |
| 5 | Business Development Director | Sales / Commercial | Director / VP | Targets partnerships, distribution, and market expansion |
| 6 | Retail Buying Manager | Retail / Merchandising | Manager / Director | Relevant for dive and watersports assortment sourcing |
| 7 | Operations Director | Operations | Director | Manages service delivery, inventory flow, and event execution |
| 8 | Tourism Director / Destination Manager | Destination Marketing / Public Sector | Director / Head | Promotes destinations, resorts, and travel pathways |
| 9 | Program Manager | Association / Events / Public Programs | Manager / Senior Manager | Coordinates education, community, and member programs |
| 10 | Sales Director / Trade Marketing Manager | Sales / Marketing | Director / Manager | Drives channel demand, lead capture, and brand visibility |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Leisure, Travel & Tourism | Core travel buyers and destination partners | Tour operators, travel agencies, destination marketing |
| 2 | Hospitality | Hotels and resorts are central to dive travel | Resort partnerships, room allotments, packages |
| 3 | Retail | Specialist retailers and chains purchase gear | Merchandising, category buying, wholesale supply |
| 4 | Sporting Goods | Watersports and dive equipment ecosystem | Product sales, dealer networks, seasonal lines |
| 5 | Wholesale | Importers and distributors are key channel buyers | Distribution agreements and inventory placement |
| 6 | Import & Export | Cross-border product and travel supply flows | Regional sourcing and international distribution |
| 7 | Consumer Goods | Travel-adjacent gear and accessories buyers | Accessory, apparel, and consumer product merchandising |
| 8 | Events Services | Sponsors, activation partners, and event marketers | Sponsorships, promotions, exhibitor services |
| 9 | Marketing & Advertising | Destination and brand promotion relevance | Lead gen, media buying, content partnerships |
| 10 | Management Consulting | Relevant for strategy, partnerships, and market-entry advisory | Commercial strategy and channel development |
| 11 | Information Technology & Services | Booking, CRM, and e-commerce tools support the sector | Digital commerce, customer engagement, automation |
| 12 | Government Administration | Tourism boards and regional promotion bodies may attend | Destination marketing and public-sector partnerships |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official event website does not publish a current attendance total | Use as a B2B/B2C lead-generation event without a fixed attendance claim |
| Exhibitor count | Not publicly confirmed | Confirmed unavailable | No official exhibitor total provided in supplied source text | Hall B5 and 9,000 m² suggest a focused medium-scale show |
| Buyer count | Not publicly confirmed | Confirmed unavailable | No organizer-published figure available | Likely mix of trade visitors and consumers |
| Speaker count | Not publicly confirmed | Confirmed unavailable | Official copy mentions stage presentations, but not a total count | Useful for outreach to education and brand teams |
| Sponsor count | Not publicly confirmed | Confirmed unavailable | No sponsor total supplied in official text | Sponsorship fit remains strong for travel and gear brands |
| Historical attendance | 14th consecutive edition in 2026 | Historical evidence | Official event website | Signals event longevity and repeat audience interest |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Dive equipment | Reliable gear, accessories, and product innovation | Show demonstrations and retailer/distributor meetings | Manufacturing, wholesale, retail support |
| Dive travel | Destination inventory and package partnerships | Connect with tour operators, resorts, and travel agencies | Travel packaging, booking tech, destination marketing |
| Training and certification | Instructor programs and learning pathways | Engage dive schools and associations | Education platforms, certification services, course marketing |
| Retail and distribution | Assortment, margins, and channel fit | Meet buyers and importers for line placement | Distributor programs, sell-through support, POS materials |
| Destination marketing | Qualified tourist demand and visibility | Work with tourism boards and resort operators | Campaigns, sponsorships, lead generation |
| Community and association engagement | Member growth and event participation | Sponsor sessions, charity activity, and club outreach | Membership services, content, event activation |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Strong concentration of travel, retail, equipment, and destination decision-makers. |
| Decision-maker availability | Medium | Likely mix of owners, managers, and commercial leads, but no public attendee list confirmed. |
| Data collection potential | Medium | Useful for lead generation, but current-year exhibitor and buyer lists are not publicly supplied here. |
| Apollo targeting potential | High | Clear fit for travel, hospitality, retail, wholesale, and sporting goods accounts. |
| Geographic targeting potential | High | Well-suited to DACH and nearby European markets. |
| Best outreach approach | Multi-touch email + LinkedIn + event-on-site follow-up | Target procurement, partnership, and commercial leaders with travel and gear relevance. |
| Overall lead quality | High | A niche event with strong commercial fit for both travel and product suppliers. |
| Best use case | Lead generation and channel partner development | Ideal for building prospect lists around dive travel, retail, hospitality, and distribution. |
| Limitations / risks | Public attendee data is limited | No verified current-year participant list or attendance total in the supplied source text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Leisure, Travel & Tourism; Hospitality; Retail; Sporting Goods; Wholesale; Import & Export; Consumer Goods; Events Services; Marketing & Advertising; Government Administration | Prioritize buyer-side companies and organizations aligned to diving and travel |
| Departments | Procurement; Purchasing; Merchandising; Product; Partnerships; Business Development; Sales; Operations; Marketing | Reach commercial decision-makers and channel owners |
| Seniority | Manager, Senior Manager, Director, VP, C-level, Owner | Focus on people with budget or partnership authority |
| Job titles | Buyer, Category Manager, Procurement Manager, Sourcing Manager, Product Manager, Partnerships Director, Business Development Director, Head of Partnerships, Commercial Director, Retail Buying Manager, Tourism Director | Align with purchasing and partnership behavior at the show |
| Geography | Germany, Austria, Switzerland, Italy, Benelux, wider Europe | Match event’s tri-border and European attendance profile |
| Employee size | 11–50, 51–200, 201–500, 501–1,000, 1,000+ | Covers specialty operators, retailers, and scaled brands |
| Keywords | diving OR snorkel OR dive travel OR watersports OR scuba OR tour operator OR resort OR distribution OR retail buyer | Refine search around event-specific commercial intent |
| Company type | Private companies, public companies, associations, government-related tourism bodies | Capture both commercial and institutional buyers |
Suggested Apollo Search Logic: (industry contains “Leisure, Travel & Tourism” OR “Retail” OR “Sporting Goods” OR “Wholesale”) AND (title contains “Buyer” OR “Category Manager” OR “Procurement” OR “Partnerships” OR “Product Manager” OR “Commercial Director”) AND geography in DACH or neighboring Europe, with keywords such as “dive”, “scuba”, “snorkel”, “travel”, “resort”, or “watersports”.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| InterDive Official Event Website – About the Fair | Official organizer source | Event name, concept, dates, venue hall, city, country, event scale, and audience positioning | Very High |
| InterDive Official Home Page | Official organizer source | Event branding, 2026 edition positioning, and thematic focus on diving, snorkeling, and travel | Very High |
| Messe Friedrichshafen Official Website | Venue website | Venue identity and location context | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to InterDive — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds