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About this event
Integrate Expo 2026 (2–4 September 2026) is Australia’s leading AV industry event, hosted at ICC Sydney in Sydney, Australia. It brings together the full ANZ (Australia and New Zealand) AV ecosystem in one place—connecting AV professionals, integrators, consultants, IT leaders, end users, manufacturers, and distributors. The show floor spans the complete spectrum of audio and visual technology, collaboration solutions, broadcast and live event technology, and emerging innovations that are shaping modern smart environments.
Integrate is designed for industry networking and practical discovery. Attendees come to see products in action, connect with peers, and explore what’s possible across boardrooms, live venues, broadcast workflows, education spaces, and digitally connected organisations. With dedicated programming and co-located conference tracks, the event supports both hands-on product engagement and deeper technical learning for practitioners across the industry.
What we can expect across the exhibition experience
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Audio systems & equipment: Attendees can explore professional PA systems, DSP platforms, signal processing, and microphone technologies from brands shaping how people experience sound in real-world environments.
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AV systems, integration & services: Integrators, solution providers, and service partners showcase end-to-end AV system solutions, supporting everything from planning new installations to reviewing existing setups.
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Capture & production equipment: The event includes hands-on engagement with cameras, switchers, encoders, and production tools used across corporate video and broadcast-quality capture workflows.
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Control systems: Participants can learn about and trial control processors, automation platforms, touch panels, and scheduling tools that simplify operation in complex environments.
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Digital signage: Integrate highlights display technologies and content management platforms, including interactive solutions such as LED walls, wayfinding, and retail activation use cases.
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Entertainment technology: The expo floor also focuses on technologies supporting live experiences—such as moving lights, LED solutions, staging hardware, and control systems used in concerts, corporate events, theatrical productions, and themed attractions.
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IT networking & software solutions: Since modern AV relies heavily on networks, the show covers switching infrastructure, software platforms, and security solutions supporting connected AV deployments.
Education & focused industry programming (Tech Talks and co-located conferences)
Integrate includes an education program called Tech Talks, developed in partnership with AVIXA. Tech Talks delivers expert-led sessions covering topics influencing AV today, including AI, sustainability, and real-time video analysis. These sessions are built for practitioners and help connect emerging ideas to real-world application.
In addition to Tech Talks, Integrate also features co-located conference programming including:
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AETM K–12 Conference: Presented in conjunction with Integrate, this conference explores how AV technology is shaping future classroom learning. It is designed for IT and AV professionals in education and focuses on practical approaches, current tools, and real-world implementation strategies for K–12 environments.
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CEDIA Industry Leaders Forum: A leadership-oriented forum that supports high-level discussion within the AV industry.
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SMPTE Oceania Industry Forum: A regional industry forum aligned with SMPTE’s professional focus areas for media, production, and related technologies.
Who attends Integrate Expo
Based on the official event description, Integrate is where the ANZ AV industry comes together. It draws a diverse cross-section of participants across the ecosystem, including:
- AV professionals and solution builders
- Integrators, service providers, and AV consultants
- IT leaders supporting networked AV environments
- End users and organisational decision-makers
- Manufacturers and technology vendors
- Distributors and channel partners
Why Integrate Expo 2026 matters
Integrate Expo is positioned as a practical, ecosystem-focused meeting point for the AV industry—covering everything from audio and visual systems to IT networking, capture and production gear, control platforms, signage, entertainment tech, and classroom innovation. With both an exhibition and dedicated educational tracks, it supports meaningful product discovery, professional connections, and applied learning across multiple AV market segments.
Data sheet
Event Overview
| Field | Details |
|---|---|
| Event Name | Integrate Expo |
| Event Date | 2–4 September 2026 |
| Event Status | Upcoming |
| Venue | ICC Sydney |
| City | Sydney |
| State / Region | New South Wales |
| Country | Australia |
| Organizer | Not publicly confirmed in the provided official content |
| Official Event Website | Integrate Expo |
| Event Type | Trade show / industry expo with education program and co-located conferences |
| Primary Category | IT & Technology |
| Secondary Applicable Categories | Business Services; Entertainment & Media; Education & Training; Security & Defense |
| Audience Reach | National with strong ANZ relevance; international supplier participation likely |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low to Medium. The official site confirms the event scope and education program, but no public attendance number was provided in the supplied source text. |
| Main Purpose of Event | To connect the ANZ AV ecosystem, showcase AV, collaboration, broadcast, digital signage, control, IT networking, and integration technologies, and support education, sourcing, and partnership development. |
About the Event
Integrate Expo is positioned as Australia’s leading AV event and a key meeting point for the Australia–New Zealand professional AV market. The official event content shows a broad solution mix covering audio systems, AV integration services, capture and production equipment, control systems, digital signage, entertainment technology, and IT networking/software solutions. The event also includes education through Integrate & AVIXA Tech Talks and co-located conferences such as AETM K–12 and other industry forums.
For exhibitors and suppliers, Integrate is valuable because it attracts a practical, solution-oriented audience that includes integrators, consultants, IT leaders, end users, manufacturers, distributors, and professionals involved in procurement, specification, deployment, and lifecycle management of AV and collaboration technologies. This makes the event relevant for B2B lead generation, channel development, project-based selling, and relationship building across education, corporate, broadcast, live events, and smart building environments.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| AV integrators and systems integrators | Integration firms, solution providers, managed service partners | Specify, recommend, resell, and deploy AV solutions | Primary channel audience for manufacturers, software vendors, and distributors |
| IT and technology leaders | Enterprises, education providers, government, public-sector bodies | Influence AV/UC networking, security, and platform choices | Strong fit for collaboration tech, network infrastructure, and software vendors |
| End users / facilities teams | Corporate campuses, venues, schools, universities, public facilities | Own room standards, refresh cycles, and operational performance | Relevant for digital signage, control, conferencing, and AV lifecycle solutions |
| Consultants and specifiers | AV consultants, designers, architects, technical advisors | Write specifications and influence vendor shortlists | High-value audience for premium product positioning and project specification |
| Broadcast and production professionals | Studios, event production firms, media operations, live event teams | Select capture, switching, streaming, and production tools | Strong fit for production hardware, IP video, and workflow software suppliers |
| Education buyers | K-12 schools, colleges, universities, education departments | Procure classroom AV, collaboration, and learning technologies | Highly relevant due to the AETM K-12 conference and education-focused sessions |
| Distributors and wholesalers | AV distributors, IT distributors, specialist wholesalers | Channel stocking, brand selection, and territory development | Important for vendors seeking Australian and ANZ market coverage |
| Retail and digital signage buyers | Retail groups, shopping centers, quick-service restaurant operators | Influence signage, display, and customer engagement investments | Relevant for signage, display, CMS, and experiential technology vendors |
| Venue and live event operators | Stadiums, convention centers, theaters, event venues | Specify AV and production infrastructure for recurring events | Strong fit for lighting, staging, control, and production technology suppliers |
| Industry consultants and media | Trade media, analysts, associations, technical education providers | Shape market awareness and product credibility | Useful for thought leadership, PR, and category education |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Sydney | High | Very High | Major corporate, education, media, and venue market; strongest local buyer density |
| Host state / region: New South Wales | High | High | Broadest nearby concentration of enterprise, education, and venue buyers |
| Nearby business hubs | Melbourne, Brisbane, Canberra, Newcastle, Wollongong | Medium to High | Short-haul domestic travel market for AV, IT, education, and government buyers |
| National reach | Australia-wide | High | Relevant to manufacturers, distributors, and national procurement teams |
| International reach | New Zealand and selected APAC suppliers | Medium | ANZ relevance is explicitly stated by the organizer; international supplier presence is plausible |
| Key trade corridors | ANZ distribution and channel networks | Medium to High | Useful for channel sales, importer/distributor development, and project-based selling |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is centered in Sydney but addresses the Australian AV market broadly, with strong pull for buyers and suppliers from multiple states. |
| Secondary reach | ANZ / regional | The official content explicitly references the ANZ AV industry, suggesting meaningful participation from New Zealand and regional suppliers. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| University of Technology Sydney | Education buyer | Likely AV, classroom tech, and collaboration systems buyer | uts.edu.au | IT Director, AV Manager, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| The University of Sydney | Education buyer | Campus AV refresh, lecture capture, and digital signage relevance | sydney.edu.au | Facilities Director, IT Manager, Project Manager | Strong Market Fit, Attendance Not Confirmed |
| University of New South Wales | Education buyer | Large education institution with recurring AV and collaboration needs | unsw.edu.au | AV Services Lead, IT Director, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Macquarie University | Education buyer | AV, lecture capture, and learning technology procurement likely | mq.edu.au | Director of IT, AV Support Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Sydney Airport | Transport / venue operator | Digital signage, control rooms, and passenger information systems | sydneyairport.com.au | Technology Director, Facilities Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Accor Pacific | Hospitality operator | Hotel AV, conferencing, digital signage, and event tech buyer | accor.com | Procurement Manager, Hotels Technology Lead, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| RMS Cloud | Technology buyer / hospitality software operator | Relevant for collaboration, demo rooms, and event production technology | rmscloud.com | IT Director, Workplace Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Westfield (Scentre Group) | Retail / property operator | Digital signage, customer engagement, and venue AV | scentregroup.com | Digital Experience Manager, Facilities Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Foxtel | Media / broadcast buyer | Capture, production, workflow, and networking solutions are relevant | foxtel.com.au | Head of Technology, Broadcast Engineer, Production Manager | Strong Market Fit, Attendance Not Confirmed |
| Screen Queensland | Public sector / media agency | Production and broadcast ecosystem relevance; public-sector procurement interest | screenqueensland.com.au | Program Director, Procurement Officer, Technical Manager | Strong Market Fit, Attendance Not Confirmed |
| ABC | Broadcast / public media buyer | Capture, studio, switching, and networked AV applications | abc.net.au | Head of Technology, Broadcast Operations Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| City of Sydney | Government buyer | Civic AV, meeting rooms, public display, and event infrastructure | cityofsydney.nsw.gov.au | Procurement Manager, ICT Manager, Facilities Director | Strong Market Fit, Attendance Not Confirmed |
| Transport for NSW | Government / transport operator | Wayfinding, operational AV, control room, and signage applications | transport.nsw.gov.au | Program Manager, Procurement Officer, Technology Lead | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Director of AV / AV Manager | AV / Facilities / Technology | Manager to Director | Owns solution selection, standards, and deployments across rooms, campuses, or venues. |
| 2 | IT Director / Head of IT | IT | Director to C-level | Influences AV-over-IP, collaboration, security, and networking decisions. |
| 3 | Procurement Manager / Category Manager | Procurement / Supply Chain | Manager to Senior Manager | Important for vendor shortlisting, tendering, and purchase cycles. |
| 4 | Facilities Director / Workplace Manager | Facilities / Workplace | Director to Head of | Controls room upgrades, meeting space standards, and building technology projects. |
| 5 | Broadcast Engineer / Production Manager | Broadcast / Production | Manager to Senior Manager | Buys capture, routing, switching, streaming, and workflow tools. |
| 6 | Consultant / Specifier | Consulting / Design | Individual Contributor to Principal | Shapes product specifications and vendor inclusion on project documents. |
| 7 | Education Technology Lead | Education / IT | Manager to Director | Relevant for classroom AV, lecture capture, and hybrid learning solutions. |
| 8 | Operations Director / Venue Manager | Operations / Venue | Director to Senior Director | Influences recurring AV investments for venues, auditoriums, and event spaces. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Information Technology & Services | AV is increasingly networked, software-driven, and integrated with enterprise IT | Collaboration, AV-over-IP, conferencing, and managed services |
| 2 | Computer Software | Control, CMS, UC, streaming, and workflow software are core event themes | Software demos, recurring licenses, platform partnerships |
| 3 | Electrical/Electronic Manufacturing | Displays, processors, audio, control, and AV hardware vendors are central | OEM, channel, and distributor demand generation |
| 4 | Broadcast Media | Capture, production, streaming, and media workflows are explicitly relevant | Production-grade hardware and workflow solutions |
| 5 | Education Management | AETM K-12 and education technology use cases are part of the program | Classroom AV, hybrid learning, lecture capture, digital signage |
| 6 | Higher Education | Universities are large-scale buyers of AV and collaboration solutions | Campus-wide modernization and smart classroom programs |
| 7 | Government Administration | Public-sector meeting rooms, control spaces, and signage projects are relevant | Tender-led AV procurement and digital transformation projects |
| 8 | Hospitality | Hotels and event spaces need conferencing, signage, and presentation systems | Guest experience tech and venue AV refreshes |
| 9 | Retail | Digital signage and experiential AV are important retail use cases | Store communications, activation, and merchandising tech |
| 10 | Logistics & Supply Chain | Relevant through warehousing, control rooms, and operational communications | Operational dashboards, signage, and control room systems |
| 11 | Commercial Real Estate | Smart building and tenant experience technologies are adjacent use cases | Meeting room tech, digital signage, and building AV |
| 12 | Leisure, Travel & Tourism | Venue operators, attractions, and tourism assets often buy AV and signage | Immersive experiences, wayfinding, and attractions tech |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Official website content supplied by user | Use with caution for list sizing and campaign forecasting |
| Exhibitor count | Not publicly confirmed | Unconfirmed | Official website content supplied by user | Exhibitor Directory exists, but a count was not provided in the supplied source text |
| Buyer count | Not publicly confirmed | Unconfirmed | Organizer did not publish a figure in the supplied source text | Buyer presence is inferred from event positioning, not numerically verified |
| Speaker count | Not publicly confirmed | Unconfirmed | Tech Talks, AI in AV Mini Conference, AETM K-12 Conference, and other forums are listed | Useful for outreach to speakers and educators, but no total count provided |
| Sponsor count | Not publicly confirmed | Unconfirmed | Partners & Sponsors section listed on the official site | No count available in supplied content |
| Historical attendance | Prior-year data not provided here | Not verified in supplied source | Official event website | Attendance figure not publicly confirmed by the organizer. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| AV integration | Reliable end-to-end room solutions | Project specification and channel relationship building | Integrators, design services, control systems, support |
| Collaboration technology | Video conferencing and hybrid work enablement | Demo rooms, ROI messaging, workflow simplification | UC platforms, cameras, microphones, room kits |
| Digital signage | Audience communication and wayfinding | Retail, transport, and venue use-case selling | Displays, CMS, media players, content services |
| Broadcast and capture | Streaming, production, recording, and live event workflows | Technical demonstrations and production-focused case studies | Cameras, switchers, encoders, storage, production software |
| Networked AV / IT | Secure, scalable infrastructure | IT co-selling with AV teams | Switching, security, management platforms, software |
| Education technology | Hybrid learning and classroom modernization | Decision-maker targeting through education forums | Lecture capture, classroom audio, displays, scheduling tools |
| Smart buildings | Connected environments and automation | Facilities and workplace buyer engagement | Automation, control, occupancy, scheduling, sensors |
| Live events / entertainment technology | High-performance, reliable event gear | Production technology showcase and rental-channel outreach | Lighting, staging, audio, control, rigging, LED |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event directly serves AV professionals, IT leaders, consultants, educators, distributors, and end users who influence purchases. |
| Decision-maker availability | High | Likely to include managers, directors, and technical decision-makers across AV, IT, facilities, and procurement. |
| Data collection potential | Medium | Official attendee numbers are not publicly confirmed in the supplied source, but directory and program pages indicate strong list-building potential. |
| Apollo targeting potential | Very High | Clear title and industry filters can isolate AV, IT, education, government, and broadcast decision-makers. |
| Geographic targeting potential | High | Sydney and NSW are strong, with useful national ANZ coverage for outreach campaigns. |
| Best outreach approach | Account-based, project-led | Use role-specific messaging around integration, collaboration, digital signage, education tech, and infrastructure modernization. |
| Overall lead quality | High | Strong fit for B2B attendee list building and channel sales development. |
| Best use case | Lead generation and account targeting | Best for exhibitors, sponsors, distributors, and service providers seeking AV/IT buyers. |
| Limitations / risks | Medium | No public current-year attendance figure or attendee list was provided in the supplied content; buyer lists must be built from target accounts and verified directories. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Information Technology & Services; Computer Software; Electrical/Electronic Manufacturing; Education Management; Higher Education; Government Administration; Broadcast Media; Hospitality; Retail; Commercial Real Estate; Logistics & Supply Chain; Leisure, Travel & Tourism | Align outreach to the event’s core buyer ecosystem |
| Departments | IT; Procurement; Operations; Facilities; Engineering; Media Production; Workplace; Innovation; Education Technology | Prioritize departments that influence AV and collaboration spend |
| Seniority | Manager; Director; VP; Head; C-level; Owner/Partner; Principal | Focus on decision-makers and specifiers with budget or influence |
| Job titles | AV Manager, Head of IT, IT Director, Procurement Manager, Category Manager, Facilities Director, Workplace Manager, Broadcast Engineer, Production Manager, Solutions Architect, Technology Director, Project Manager, Education Technology Lead | Precision targeting for buying committees and project owners |
| Geography | Australia; New South Wales; Sydney; Victoria; Queensland; Australian Capital Territory; New Zealand | Target local, national, and ANZ accounts with event relevance |
| Employee size | 51–200; 201–500; 501–1,000; 1,001–5,000; 5,001–10,000; 10,000+ | Capture mid-market to enterprise buyers with larger AV and IT budgets |
| Keywords | AV, audiovisual, collaboration, digital signage, control systems, lecture capture, broadcast, streaming, conferencing, smart building, room booking, signage CMS, AV-over-IP | Find active buyers and project owners with current need signals |
| Company type | Private, Public, Government, Educational Institution, Nonprofit where relevant | Broaden reach to all major buyer categories at the event |
Client Fit Review Required
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Integrate Expo official website | Primary source | Event dates, venue, city, country, event positioning, audience description, education programs, and product categories | Very High |
| ICC Sydney official website | Venue source | Venue identity and Sydney location context | High |
| AVIXA official website | Association source | Context for AV market relevance and education alignment | High |
| Supplied official website content excerpt | Primary source excerpt | Detailed category breakdown, co-located events, and attendee ecosystem language | Very High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Integrate Expo — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.