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About this event
InstructureCon 2026
Event type: Education Technology, Learning Management Systems, Digital Learning, Higher Education, K-12, Academic Administration, EdTech Product, Teaching & Learning Conference
Estimated attendance: Likely a few thousand attendees, with a strong mix of educators, academic leaders, instructional designers, LMS administrators, district and campus technology teams, and education technology vendors. Final attendance should be validated from the organizer when available.
Buyer-list value: High, especially if your client sells education software, learning services, academic support tools, content, integrations, analytics, or professional services for schools, colleges, universities, and training organizations.
1️⃣ Who attends: Buyers / Attendees
InstructureCon is not a generic business conference. It is a highly focused education and digital learning event centered on the Instructure ecosystem, so the audience is made up of people who directly influence learning technology decisions, implementation, adoption, procurement, training, and student experience.
The strongest buyer profiles are the people responsible for selecting, administering, integrating, and expanding learning platforms. That makes this event valuable for companies that want to reach decision-makers in education, training, and academic technology.
Main attendee groups:
- Chief Information Officers, Chief Technology Officers, and education technology leadership
- Instructional designers, learning experience designers, and digital learning specialists
- LMS administrators, Canvas administrators, and systems integration teams
- Deans, provost offices, academic affairs leaders, and faculty development teams
- K-12 district administrators, curriculum directors, and edtech coordinators
- Higher education teaching and learning centers
- Professional development and training leaders
- Education technology vendors, implementation partners, consultants, and integration specialists
- Student success, assessment, and institutional effectiveness teams
From a buyer perspective, the best contacts are not just general attendees. The highest-value records are the people who influence platform adoption, digital transformation, student engagement, course delivery, learning analytics, and faculty training.
2️⃣ Where the show is happening + attendee geographic origin
Show location: The exact 2026 venue should be confirmed from the official event announcement. InstructureCon is typically held in a major U.S. conference destination with strong accessibility for education professionals.
Attendee geographic origin: Primarily North American, with a strong U.S. base and some international presence. Because the event is tied to a major education platform ecosystem, attendees often come from schools, colleges, universities, and education technology organizations across multiple regions.
Best geographic targeting:
- United States nationwide
- Regional education hubs with large school districts and university systems
- Canada and select international education technology participants
- Remote learning and digital transformation teams serving multi-campus organizations
3️⃣ Audience reach: Local / National / Global
Reach type: National with global influence
This event is mainly a national education technology gathering, but the brand and platform ecosystem have international visibility. That means the attendee list can include U.S.-based decision-makers along with overseas institutions, global implementation partners, and multinational education technology companies.
For lead generation, the best positioning is: national education decision-makers with selective global participation. That makes the event highly useful for B2B outreach if your client sells into schools, colleges, universities, training providers, or education technology ecosystems.
4️⃣ Sample buyer company names + websites
Below is a sample buyer table with companies that are likely to be relevant for InstructureCon-style audiences. These are not random names; they represent organizations commonly associated with education, digital learning, enterprise training, campus technology, or student success.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Instructure | instructure.com | Product Marketing Manager / Partnerships Manager / Customer Success Director | Core ecosystem company; strong fit for learning platform, integrations, services, and adjacent solutions. |
| 2 | Google for Education | edu.google.com | Education Partnerships Manager / Product Marketing Manager | Highly relevant to schools, digital classrooms, and education technology adoption. |
| 3 | Microsoft Education | microsoft.com/education | Education Account Executive / Partner Development Manager | Strong edtech and campus technology fit; large reach across schools and universities. |
| 4 | LinkedIn Learning | linkedin.com/learning | Enterprise Partnerships Manager / Education Partnerships Lead | Relevant for training, skill-building, and higher-ed professional development. |
| 5 | Coursera | coursera.org | University Partnerships Manager / Enterprise Sales Director | Strong fit for higher education, online learning, and workforce upskilling. |
| 6 | Anthology | anthology.com | Higher Education Sales Director / Solutions Consultant | Deep higher-ed software relevance, including learning, student success, and campus systems. |
| 7 | Blackboard | blackboard.com | Campus Technology Director / LMS Strategy Leader | Education platform buyer profile aligns directly with the attendee base. |
| 8 | D2L | d2l.com | Regional Sales Manager / Education Success Manager | Learning platform competitor ecosystem; likely to engage with innovation and integrations. |
| 9 | Udemy Business | business.udemy.com | Enterprise Account Executive / Learning Consultant | Strong fit for enterprise learning, upskilling, and workforce development buyers. |
| 10 | Turnitin | turnitin.com | Higher Education Partnerships Manager / Product Marketing Director | Relevant for assessment, integrity, and academic technology workflows. |
| 11 | Zoom | zoom.com | Education Solutions Manager / Channel Manager | Strong fit for virtual learning, faculty collaboration, and hybrid classroom tech. |
| 12 | Adobe | adobe.com | Education Sales Manager / Academic Partnerships Lead | Useful for creative learning, digital media, and education content workflows. |
| 13 | Salesforce | salesforce.com | Higher Education Account Executive / Education Industry Lead | Relevant for CRM, student engagement, advancement, and campus operations. |
| 14 | Ellucian | ellucian.com | VP of Sales / Higher Education Solutions Consultant | Strong college and university software alignment, especially for student systems. |
| 15 | McGraw Hill | mheducation.com | Digital Learning Director / K-12 Partnerships Manager | Direct fit for education content, assessment, and digital course delivery. |
| 16 | Pearson | pearson.com | Learning Technology Manager / Academic Partnerships Director | Very relevant for curriculum, assessment, and digital education solutions. |
| 17 | Cengage | cengage.com | Institutional Sales Director / Product Partnerships Manager | Good fit for institutional learning products and faculty adoption programs. |
| 18 | 2U | 2u.com | University Partnerships Director / Enrollment Marketing Manager | Strong higher-ed and online program management buyer profile. |
| 19 | Schoology | schoology.com | Education Strategy Manager / LMS Product Lead | Highly aligned education software company with relevant conference interest. |
| 20 | Canvas certified implementation partner ecosystem | varies by partner | Implementation Consultant / Solutions Architect / Customer Success Manager | Implementation and services teams are often active attendees and strong buyer prospects. |
5️⃣ Job profiles, industries & event type
Best job profiles to target:
- Chief Information Officer
- Chief Technology Officer
- VP of Digital Learning
- Director of Learning Technologies
- LMS Administrator
- Education Technology Director
- Instructional Design Manager
- Faculty Development Director
- Dean of Online Learning
- Curriculum and Instruction Director
- Student Success Technology Lead
- Academic Affairs Director
- Product Manager, Education
- Partnerships Manager, Education
- Enterprise Sales Director, Education
- Implementation Consultant
- Solutions Architect
- Training Manager
Best industries to use:
- Education Management
- Higher Education
- Primary/Secondary Education
- E-Learning
- Professional Training & Coaching
- Information Technology & Services
- Computer Software
- Internet
- Information Services
- Marketing & Advertising for education-focused vendors
- Publishing
- Research
- Staffing & Recruiting for learning and training roles
Event type fit: Best suited for education technology, learning management, digital instruction, student engagement, curriculum systems, analytics, assessment, instructional design, and higher-ed transformation.
6️⃣ Estimated attendance: expected total footfall
InstructureCon is generally expected to draw a solid professional audience rather than mass-market footfall. The most likely attendance profile is a few thousand education professionals and ecosystem partners, with a high concentration of qualified buyers compared with a general convention.
Because this is a specialized event, the buyer quality is often more important than the raw number. The list will likely contain many people who influence budgets, software adoption, platform configuration, professional development, and institutional purchasing.
Practical lead-generation takeaway: Even if total attendance is lower than a mega-expo, the conversion value can be stronger because the audience is narrower and more decision-oriented.
7️⃣ Key focus areas & buyer engagement
Core themes likely to matter at this event:
- Learning management systems and platform optimization
- Digital transformation in education
- Faculty enablement and training
- Student success and learner engagement
- Assessment, analytics, and reporting
- Accessibility and inclusive design
- Integrations with campus systems and third-party tools
- Hybrid and online learning strategy
- Implementation and change management
- Institutional adoption and ROI measurement
Buyer engagement angle:
The strongest pitch is not “we have an attendee list.” The better angle is: “We can help you reach education decision-makers, LMS users, academic technology leaders, instructional design teams, and institutional buyers involved in digital learning and platform selection.”
That message resonates because most clients buying data from this event are not trying to reach random visitors. They want people who actually influence software, content, training, integrations, and education budgets.
8️⃣ Client-product fit note
To refine the best buyer list, I should review your client website before finalizing targeting. The right buyers change significantly based on what your client sells.
Examples:
- If your client sells LMS integrations, analytics, or student success software, target education technology leaders, IT directors, LMS admins, and campus digital learning teams.
- If your client sells training services, course content, or instructional design support, target faculty development leaders, training managers, online learning directors, and curriculum teams.
- If your client sells assessment, academic integrity, or accessibility tools, target assessment directors, compliance teams, academic success leaders, and accessibility coordinators.
- If your client sells CRM, marketing automation, or enrollment tools, target admissions, advancement, student success, and institutional marketing teams.
- If your client sells enterprise software or consulting, target CIOs, CTOs, and transformation leaders in higher education and K-12 districts.
Please share the client website, and I can narrow the buyer list to the most relevant companies, titles, and industries for your exact offer.
9️⃣ Industry suggestions based on the provided industry list
For this event, the strongest industry filters from your list are:
- Education Management
- Higher Education
- Primary/Secondary Education
- E-Learning
- Professional Training & Coaching
- Information Technology & Services
- Computer Software
- Information Services
- Internet
- Publishing
- Research
If your client is more enterprise-focused and sells technology into institutions, also consider:
- Management Consulting
- Market Research
- Staffing & Recruiting
- Public Relations & Communications for education brands
Final recommendation
InstructureCon 2026 is a strong event for attendee-list sales if your client serves education, training, academic technology, LMS, student success, or digital learning markets. It is especially valuable because the audience includes decision-makers, implementers, and platform influencers rather than only general visitors.
Best buyer categories: education technology leaders, LMS administrators, academic affairs teams, faculty development heads, instructional designers, and edtech vendors.
Quality rating for B2B attendee-list sales: 8.5/10
If you share your client website, I can convert this into a more precise buyer recommendation list with the best companies, titles, industries, and buyer-fit priorities for outreach.
Data sheet
| Event Name | InstructureCon 2026 |
| Event Date | July 21–23, 2026 |
| Event Status | Upcoming |
| Venue | Kentucky International Convention Center |
| City | Louisville |
| State / Region | Kentucky |
| Country | United States |
| Organizer | Instructure |
| Official Event Website | Official 2026 event page should be verified on Instructure-owned event properties and/or instructure.com event listings. |
| Event Type | Education technology user conference focused on learning management systems, digital learning operations, instructional design, student success, academic administration, and product ecosystem engagement. |
| Primary Category | Education & Training |
| Secondary Applicable Categories | IT & Technology |
| Audience Reach | Primarily national, with likely international participation from higher education, K-12, and training organizations using or evaluating Instructure products. |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for current-year numeric totals until the organizer publishes official registration, sponsor, exhibitor, or post-event recap data. |
| Main Purpose of Event | To convene educators, academic technology teams, LMS administrators, district and campus leaders, implementation specialists, and ecosystem partners around product education, peer learning, digital transformation, adoption strategy, integrations, and platform-driven purchasing decisions. |
InstructureCon is a focused education technology conference centered on the Instructure product ecosystem, especially learning management, digital teaching and learning workflows, instructional delivery, student engagement, assessment, analytics, and academic operations. The event is relevant to K-12 districts, colleges, universities, online learning teams, continuing education providers, and associated technology and service partners.
From a lead-generation and buyer-intelligence perspective, this event matters because attendees are typically close to platform administration, implementation, procurement influence, faculty enablement, systems integration, or digital learning strategy. That makes it stronger than a broad education show for suppliers selling education software, integrations, analytics, accessibility tools, academic support services, implementation consulting, training, and managed services tied to learning operations.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Academic technology leaders | Universities, community colleges, multi-campus systems, online education units | Own LMS roadmap, integrations, adoption priorities, and budget influence | High-value targets for software, analytics, implementation, accessibility, and digital learning services |
| K-12 district technology teams | Public school districts, charter networks, private school systems | Influence platform rollouts, SSO, rostering, integrations, device strategy, and vendor selection | Strong buyer fit for EdTech platforms, support services, assessment, communication, and data tools |
| Instructional designers and learning experience teams | Higher education teaching centers, online learning departments, district curriculum teams | Recommend content tools, course design solutions, accessibility products, and workflow applications | Important influencers for adoption, pilots, and departmental purchasing |
| LMS administrators and platform owners | Schools, colleges, universities, training organizations | Control implementation requirements, integrations, technical approvals, and renewal inputs | Excellent targets for integration-ready software and support vendors |
| Academic administration and student success leaders | Provost offices, deans, registrars, student success units, distance learning offices | Influence budgeting, retention strategy, learner engagement, and performance measurement | Relevant for advising, analytics, engagement, retention, and support services |
| Procurement and sourcing stakeholders | District procurement offices, university purchasing teams, cooperative purchasing organizations | Review contracts, pricing structures, compliance, and vendor onboarding | Useful for enterprise deals and procurement pathway acceleration |
| Faculty development and teaching excellence teams | Centers for teaching and learning, professional development units | Influence training, adoption, usability, and course-tool standardization | High relevance for enablement, content, credentialing, and faculty support offers |
| Systems integration and enterprise IT teams | Campus IT, district IT, identity management, SIS/ERP integration teams | Approve security, APIs, interoperability, governance, and deployment planning | Key for middleware, identity, analytics, cloud, and security vendors |
| Education service and channel partners | Consultancies, implementation firms, content providers, integration partners | Shape recommendations and influence software stack decisions | Useful partnership and referral channel targets |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Louisville | Local universities, colleges, schools, and regional education support organizations | Moderate | Host-city attendance will likely include nearby institutions and service partners. |
| Kentucky | State universities, community colleges, K-12 districts, and state-linked education stakeholders | Moderate | Regional travel convenience supports additional in-state participation. |
| Nearby Midwest and Southeast hubs | Indiana, Ohio, Tennessee, Illinois, Missouri, Georgia, North Carolina, Florida, Texas | High | Likely source regions for district and higher-ed buyers due to domestic flight access and education market density. |
| United States national audience | Campus technology teams, academic leadership, digital learning professionals, procurement stakeholders | Very High | This is likely the core attendance base for the event. |
| International | Selected universities, international schools, and global learning organizations using Instructure products | Low to Moderate | International reach is likely, but current-year country mix is not publicly confirmed. |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is likely to draw education buyers and platform stakeholders from across the United States rather than serving only a local or state market. |
| International | Secondary reach | International participation is plausible within the Instructure customer base, but current-year international scale should be verified from official registration or attendee materials. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| University of Louisville | Higher Education | Host-city university with strong relevance for LMS, academic technology, analytics, accessibility, and student support solutions. | louisville.edu | CIO, Director of Digital Learning, LMS Administrator, Instructional Design Director | Strong Market Fit, Attendance Not Confirmed |
| Jefferson County Public Schools | K-12 District | Large district buyer profile relevant to LMS administration, learning applications, district training, and student engagement tools. | jefferson.kyschools.us | Chief Information Officer, Executive Director of Technology, Digital Learning Lead, Purchasing Director | Strong Market Fit, Attendance Not Confirmed |
| University of Kentucky | Higher Education | Major state university with likely interest in instructional technology, faculty enablement, and analytics. | uky.edu | Associate Provost for Teaching and Learning, CIO, Director of Learning Systems, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Kentucky Community and Technical College System | Higher Education System | System-level buyer with multi-campus learning platform, training, and support requirements. | kctcs.edu | System CIO, Vice President Academic Affairs, eLearning Director, Strategic Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Indiana University | Higher Education | Regional flagship system with academic technology and enterprise learning infrastructure needs. | iu.edu | CIO, Chief Online Learning Officer, Director of Academic Technology, Learning Platforms Manager | Strong Market Fit, Attendance Not Confirmed |
| Purdue University | Higher Education | High relevance for digital learning, course delivery, analytics, and academic support procurement. | purdue.edu | Vice Provost, Director of Online Learning, LMS Administrator, IT Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Ohio State University | Higher Education | Large university buyer environment for enterprise learning platforms and student experience tools. | osu.edu | Associate CIO, Academic Technology Director, Director of Teaching and Learning, Purchasing Manager | Strong Market Fit, Attendance Not Confirmed |
| Tennessee Board of Regents | Higher Education System | System governance structure creates multi-institution procurement and platform standardization potential. | tbr.edu | System CIO, Vice Chancellor, eLearning Director, Procurement Director | Strong Market Fit, Attendance Not Confirmed |
| Miami-Dade County Public Schools | K-12 District | Major district prospect for district-wide learning tools, analytics, communications, and training products. | dadeschools.net | Chief Academic Technology Officer, Instructional Technology Director, Procurement Director | Strong Market Fit, Attendance Not Confirmed |
| Los Angeles Unified School District | K-12 District | Large-scale buyer of digital curriculum delivery, learning applications, and implementation services. | lausd.org | Chief Information Officer, Instructional Technology Executive, Category Manager, Purchasing Services Director | Strong Market Fit, Attendance Not Confirmed |
| Arizona State University | Higher Education | Strong fit for online learning scale, platform optimization, analytics, and student success tools. | asu.edu | Chief Digital Learning Officer, Academic Technology Director, LMS Product Owner | Strong Market Fit, Attendance Not Confirmed |
| Southern New Hampshire University | Higher Education | Relevant for online program operations, learner experience, and high-volume digital delivery. | snhu.edu | VP Online Learning, Director of Learning Platforms, Student Success Technology Lead | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Information Officer | Information Technology | C-Level | Owns institutional technology strategy, platform decisions, security alignment, and budget approvals. |
| 2 | Chief Technology Officer | Technology | C-Level | Key for architecture, integration, and enterprise fit of learning technologies. |
| 3 | Director of Academic Technology | Academic Technology / IT | Director | Directly evaluates platforms, integrations, and user adoption needs. |
| 4 | Director of Online Learning / eLearning | Online Learning | Director | Strong buyer for course delivery tools, engagement platforms, and learner support technologies. |
| 5 | LMS Administrator / Learning Systems Manager | Systems Administration | Manager | Critical influencer on integrations, workflow tools, reporting, and operational usability. |
| 6 | Instructional Design Director | Instructional Design | Director | Influences course design, content workflows, accessibility, and faculty enablement tooling. |
| 7 | Provost / Associate Provost for Teaching & Learning | Academic Affairs | Executive | Executive sponsor for institutional teaching strategy, quality, and learner outcomes. |
| 8 | Director of Student Success Technology | Student Success / IT | Director | Relevant for retention tools, analytics, alerts, communication, and support automation. |
| 9 | Procurement Manager / Purchasing Director | Procurement | Manager / Director | Controls contracting pathway, vendor onboarding, compliance, and negotiation stages. |
| 10 | Director of Instructional Technology | Instructional Technology | Director | Key K-12 buyer/influencer for district-wide digital learning platforms and teacher enablement. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Higher Education | Core audience for university and college LMS, digital learning, and academic operations. | Universities, colleges, online learning divisions |
| 2 | Education Management | Matches school systems, district management groups, and education operators. | K-12 district administration and school networks |
| 3 | E-Learning | Direct fit for online program management, digital instruction, and learning product users. | Online learning operations and course delivery |
| 4 | Information Technology & Services | Useful for campus IT, district IT, and technology service units. | Systems integration, identity, infrastructure, support |
| 5 | Computer Software | Useful for ecosystem partners, integration vendors, and education software buyers/sellers. | Integration, analytics, content, workflow tools |
| 6 | Government Administration | Relevant for public school systems and state education entities in Apollo. | State or district-linked public education buyers |
| 7 | Professional Training & Coaching | Relevant for workforce learning, certification, and staff development organizations. | Training and credential delivery platforms |
| 8 | Program Development | Useful for nonprofit and grant-backed education initiatives running learning programs. | Mission-driven education programs and learner support |
| 9 | Research | Applies to research universities and advanced academic institutions. | Institutional effectiveness and data-informed learning strategy |
| 10 | Nonprofit Organization Management | Some education-serving organizations and associations fall under this category. | Education support networks and learning initiatives |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer. | Unconfirmed | Organizer data pending | The user brief suggests a few thousand attendees as a directional estimate only, not an official count. |
| Exhibitor / sponsor count | Not publicly confirmed in provided materials | Unconfirmed | Organizer prospectus or sponsor page required | Should be validated from official sponsorship or expo documentation. |
| Buyer count | Not publicly confirmed | Unconfirmed | Organizer data pending | This event is buyer-rich by profile, but no current-year buyer breakdown was verified. |
| Speaker count | Not publicly confirmed | Unconfirmed | Agenda publication required | Official agenda or session catalog should confirm. |
| Historical attendance | Historical figure not verified in this report | Historical / prior-year evidence pending | Past event recap pages may provide it | Use official prior-year recap only if needed for list-value modeling. |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Learning management and platform optimization | Better adoption, administration, reporting, and learner experience | Demo integration value, operational efficiencies, and admin workflow improvements | LMS extensions, middleware, reporting tools, admin automation |
| Instructional design and content delivery | Scalable course creation, accessibility, and faculty-friendly workflows | Position time savings, quality assurance, and content consistency | Course authoring, accessibility, content libraries, templates |
| Student success and engagement | Retention, participation visibility, intervention triggers, learner support | Frame outcomes, persistence improvement, and communication effectiveness | Analytics, alerts, advising, messaging, tutoring support |
| Data and analytics | Better insight into usage, outcomes, risk, and program performance | Offer dashboards, benchmarking, and decision-support models | BI tools, learner analytics, institutional reporting solutions |
| Systems integration | SIS, ERP, SSO, identity, rostering, and third-party interoperability | Demonstrate API readiness, security posture, and deployment support | Integration connectors, identity solutions, managed implementation |
| Professional development and adoption | Faculty/staff onboarding, change management, and usage maturity | Sell service layers tied to faster adoption and measurable utilization | Training, enablement, certifications, adoption consulting |
| Assessment and academic quality | Assessment workflows, consistency, feedback quality, and compliance | Position measurable learning quality and grading efficiency | Assessment tools, proctoring, rubric systems, academic integrity solutions |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The audience is tightly aligned to digital learning, LMS, and education operations rather than broad general-interest attendance. |
| Decision-maker availability | High | Many likely attendees influence purchasing, adoption, implementation, or renewals even if not final signatories. |
| Data collection potential | Medium | High value if sponsor/exhibitor/agenda data becomes public, but current-year attendee transparency may be limited. |
| Apollo targeting potential | High | Titles, departments, and institution types are well-defined and searchable in Apollo for outreach expansion. |
| Geographic targeting potential | High | Can be segmented by host region, U.S. higher-ed density hubs, and major K-12 districts. |
| Best outreach approach | High | Use value-led outreach tied to learning outcomes, integration ease, faculty adoption, analytics, and student success impact. |
| Overall lead quality | High | Especially strong for education software, academic services, integrations, analytics, accessibility, and training vendors. |
| Best use case | Very High | Useful for B2B attendee list building, exhibitor targeting, customer ecosystem prospecting, and account-based outreach. |
| Limitations / risks | Medium | Current-year public attendee confirmation may be limited, and many institutions have long procurement cycles. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Higher Education; Education Management; E-Learning; Information Technology & Services; Computer Software; Government Administration; Professional Training & Coaching | Build a buyer universe aligned to schools, colleges, digital learning, and learning technology environments. |
| Departments | Information Technology; Education; Operations; Purchasing; Program Management; Product Management | Focus on stakeholders involved in platform ownership, implementation, adoption, and buying. |
| Seniority | C-Level; VP; Director; Head; Manager | Capture executive sponsors plus operational evaluators. |
| Job titles | Chief Information Officer; Chief Technology Officer; Director of Academic Technology; Director of Online Learning; Instructional Design Director; LMS Administrator; Learning Systems Manager; Director of Instructional Technology; Associate Provost; Purchasing Director | Prioritize direct buying authority and strong solution influence. |
| Geography | United States; priority states: Kentucky, Indiana, Ohio, Tennessee, Texas, Florida, California, Arizona, North Carolina, Georgia | Mirror likely domestic attendance and high-density education markets. |
| Employee size | 201–500; 501–1,000; 1,001–5,000; 5,001–10,000; 10,001+ | Best fit for institutions and systems with structured technology budgets and enterprise buying processes. |
| Keywords | Canvas, LMS, learning management, instructional design, online learning, academic technology, student success, digital learning, faculty development, course design, accessibility, edtech | Refine accounts and contacts more likely to match InstructureCon buyer intent. |
| Technologies | LMS, SIS, SSO, analytics, video learning, assessment, CRM for education | Helpful where Apollo enrichment supports technology or keyword filtering. |
| Revenue range | Use selectively; education institutions may not map cleanly by commercial revenue | Better to prioritize size, type, and title over revenue alone. |
| Company type | Public education entities, private universities, nonprofit institutions, charter networks, education service organizations | Keeps outreach focused on realistic institution types in the event audience. |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| User-provided event brief | Provided input | Event name, city, state, country, venue, and event dates | Medium |
| Kentucky International Convention Center | Official venue website | Venue identity and host-location verification reference | High |
| Instructure | Official organizer website | Organizer identity and product ecosystem context | High |
| Official 2026 event page / agenda / sponsor materials | Primary source pending review | Should verify attendance figures, agenda, sponsors, exhibitors, speakers, and current-year participant evidence | To be confirmed |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to InstructureCon 2026 — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.