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About this event
INNOVAGRI Ondes est un rendez-vous agricole « plein champ » qui existe depuis 1989 et qui s’appuie sur un principe simple : rapprocher les exploitants et l’ensemble de la filière des fournisseurs, dans des conditions concrètes, proches du terrain. L’événement est porté par le Groupe NGPA et vise à favoriser des rencontres utiles entre agriculteurs, éleveurs et entreprises autour de démonstrations et de solutions directement applicables.
INNOVAGRI se distingue par la volonté de faire de l’exposition un espace d’expérimentation grandeur nature : au lieu d’un salon “catalogue”, le format met l’accent sur l’usage réel des matériels, techniques et process au sein de parcelles et d’espaces dédiés. Les visiteurs viennent ainsi pour se former, s’informer et tester de nouvelles approches, en lien direct avec les problématiques actuelles de l’agriculture française.
Pour l’édition 2026, l’événement INNOVAGRI Ondes est programmé les 9 & 10 septembre 2026. Le salon se tient à Oondes, dans le département de la Haute-Garonne (31), en France.
Le dispositif de visite repose sur un parcours pensé pour la découverte et l’échange. L’événement met en avant des “villages” thématiques très appréciés, qui structurent l’expérience autour de sujets d’actualité et d’avenir : démonstrations, conseils et contenus techniques, avec un angle pragmatique. Parmi les espaces annoncés, on retrouve notamment :
- Espace contenus
- Espace méthanisation
- Espace conseils
- Espace agroécologique
- Espace Faan - Innovapôle
- Démonstrations (dont démonstrations couverts végétaux et démonstrations pulvérisation)
- Espace Emploi - Métiers
- Planning des démonstrations
INNOVAGRI 2026 est annoncé comme une rencontre majeure pour l’écosystème agroéquipement/agriculture. Les informations disponibles indiquent une échelle significative : 80 hectares consacrés à l’exposition et aux démonstrations, ainsi que 2 jours de démonstrations terrain et de rencontres avec les exposants. L’événement propose également un parcours de visite unique permettant aux visiteurs de naviguer entre les différentes thématiques et démonstrations.
Les partenaires jouent un rôle structurant dans la dynamique de l’événement. Le site met en avant plusieurs acteurs impliqués, notamment des organisations liées au monde agricole, aux filières, à l’accompagnement et à la transition (y compris des organisations institutionnelles et des structures de filière). L’objectif reste centré sur la même logique : relier les besoins des exploitations aux solutions et innovations proposées par les acteurs de la filière, en conditions réelles.
En résumé, INNOVAGRI Ondes 2026 est présenté comme bien plus qu’un salon : c’est un terrain d’expérimentation et un lieu de démonstration où l’on vient voir, comprendre et tester. Avec une édition dédiée aux démonstrations terrain, aux villages thématiques et à l’emploi et aux métiers, l’événement cherche à répondre aux enjeux de l’agriculture française à travers des solutions concrètes, applicables rapidement par la filière.
Data sheet
INNOV-AGRI – Event Attendee & Buyer Profile Analysis
Event date: 9–10 September 2026
Location: Ondes, Haute-Garonne (Department), Occitanie, France
Event status: Upcoming
Research date: 6 July 2026
Event Overview
| Event Name | INNOVAGRI Ondes 2026 |
| Event Date | 9–10 September 2026 |
| Event Status | Upcoming |
| Venue | Ondes, Haute-Garonne, France |
| City | Ondes |
| State / Region | Haute-Garonne / Occitanie |
| Country | France |
| Organizer | Groupe NGPA |
| Official Event Website | innovagri.com/accueil-ondes |
| Event Type | Outdoor agricultural trade show / field demonstration event |
| Primary Category | Agriculture & Forestry |
| Secondary Applicable Categories | Industrial Engineering; Logistics & Transportation; Business Services |
| Audience Reach | National, with regional concentration in southern France |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium. Dates, venue area, organizer, format, and thematic structure are confirmed; public attendance totals were not confirmed on the official page. |
| Main Purpose of Event | To connect agricultural operators and the broader agri-food/agro-equipment supply chain through live demonstrations, technical content, practical advice, and field-based solution discovery. |
About the Event
INNOVAGRI Ondes is a long-running French agricultural field event established in 1989 and organized by Groupe NGPA. Its positioning is distinct from a conventional indoor exhibition: the show is designed as a real-world test ground where visitors can observe, compare, and evaluate machinery, techniques, and operational processes in field conditions. The 2026 edition is scheduled for 9–10 September in Ondes, Haute-Garonne, in the Occitanie region.
The event matters because it attracts practical decision-makers from the agricultural ecosystem who are looking for immediately applicable solutions rather than only product brochures. It is especially relevant for companies selling agricultural machinery, crop inputs, agronomy services, digital farming tools, energy and sustainability solutions, and rural operational services. The field-demo format supports procurement conversations, technical validation, partner discovery, and high-intent lead generation.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Farm owners and operators | Crop farms, mixed farms, livestock farms, estates | Primary equipment and service buyers | Core audience for machinery, agronomy, inputs, automation, and advisory solutions |
| Agribusiness procurement and sourcing teams | Large farms, producer groups, cooperatives, agri-service firms | Vendor selection, tendering, preferred supplier management | Important for suppliers offering tractors, implements, software, maintenance, and consumables |
| Contractors / agricultural service providers | ETA/FNEDT members, custom operators, rural contractors | Fleet, technology, and equipment purchasing influence | High fit for machinery, telematics, fleet management, transport, and maintenance vendors |
| Cooperatives and producer organizations | Cereals, dairy, livestock, seed, and mixed agri cooperatives | Standardization, roll-out, and bulk buying decisions | Strong opportunity for enterprise accounts and multi-site deployment sales |
| Livestock and animal production managers | Dairy, beef, and mixed livestock operations | Facility, feed, handling, and operational equipment decisions | Relevant for feeding systems, manure handling, energy, and barn technologies |
| Operations leaders | Farms, estates, agri-businesses, service firms | Operational efficiency, productivity, and risk management | Key audience for automation, precision agriculture, and field execution tools |
| Technical advisors / agronomists | Independent consultants, cooperatives, input distributors, chambers | Specification influence and recommendation power | Important for solution education, credibility, and product adoption |
| Institutional and association stakeholders | Chambers of agriculture, interprofessional bodies, sector associations | Influence, guidance, policy, and ecosystem networking | Useful for partnership development and reputation building |
| Technology and innovation buyers | Agtech firms, digital farming teams, innovation units | Pilot, integration, and adoption decisions | Relevant for sensors, software, data, AI, and farm management platforms |
| Job-seekers and training audiences | Students, vocational learners, technical schools, job seekers | Workforce and career exploration, not core buying | Relevant for recruitment, employer branding, and training providers |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Ondes | Local farm operators, contractors, suppliers | Medium | Immediate catchment for field-day visits and day-trip attendance |
| Host department: Haute-Garonne | Agricultural businesses across the department | High | Strong local and departmental relevance, especially for practical demonstrations |
| Host region: Occitanie | Farmers, cooperatives, agri-service providers, institutions | High | Likely the strongest concentration of relevant attendees due to regional proximity |
| Nearby business hubs: Toulouse, Montauban, Albi, Auch, Tarbes | Agribusiness decision-makers, distributors, service firms, institutions | Medium to High | Within practical driving distance for regional buyers and suppliers |
| National reach: France | Equipment suppliers, national cooperatives, agtech providers, trade media | High | Official messaging indicates a broad agri-filière audience, not just local attendance |
| International reach | Limited but possible from neighboring European suppliers and partners | Low to Medium | The event is primarily French-market focused, though international brands may exhibit |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is positioned as a French agricultural industry meeting with national supplier and visitor relevance, while strongly rooted in Occitanie. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Chambre d'agriculture de la Haute-Garonne | Government / agricultural advisory organization | Named official partner on the event website; strong influence over local farmer networks and technical purchasing guidance | chambre-agriculture31.com | Director, Technical Advisor, Project Manager, Agronomist | Confirmed Government / Procurement Organization |
| FNEDT | Industry association / contractor network | Official partner; represents agricultural contractors and rural work providers who buy equipment and services | fnedt.org | President, Regional Delegate, Operations Manager, Fleet Manager | Confirmed Government / Procurement Organization |
| GNIS / SEMAE | Seed and plant interprofessional body | Official partner; relevant to crop production decisions, seed sourcing, and agronomic innovation | semae.fr | Technical Director, Innovation Manager, Agronomy Lead | Confirmed Government / Procurement Organization |
| Groupe NGPA | Organizer / media group | Organizer and media owner with direct access to agricultural audiences and commercial partners | ngpa.fr | Event Director, Partnership Director, Commercial Director | Confirmed Government / Procurement Organization |
| INRAE | Public research organization | Likely relevant for agronomic innovation, field trials, sustainability, and technology validation partnerships | inrae.fr | Research Director, Project Lead, Innovation Manager | Strong Market Fit, Attendance Not Confirmed |
| Arvalis | Agronomic institute | Relevant to crop production, field demonstrations, and technical advisory audiences | arvalis.fr | Technical Director, Agronomist, Regional Advisor | Strong Market Fit, Attendance Not Confirmed |
| Chambres d'agriculture Occitanie | Regional agricultural advisory network | Regional influence on farmer education, technology adoption, and event attendance | occitanie.chambres-agriculture.fr | Regional Director, Advisor, Project Manager | Strong Market Fit, Attendance Not Confirmed |
| Coopératives agricoles régionales | Buyer-side cooperatives | Likely major buyers of machinery, crop inputs, logistics, and digital tools | Various | Procurement Manager, Category Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| CUMA network | Equipment-sharing cooperatives | Strong fit for shared machinery purchasing and field-service contracts | cuma.fr | President, Equipment Coordinator, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Isuzu Motors | Commercial vehicle OEM | Named on the official page as a partner; relevant for agribusiness utility vehicles and fleet customers | isuzu.co.jp | Sales Director, Fleet Manager, Marketing Director | Confirmed Sponsor / Exhibitor |
| Agricultural machinery dealers and distributors | Regional equipment dealers | Major source of field-demo buyers and reseller relationships | Various | Dealer Principal, Sales Manager, Aftermarket Director | Strong Market Fit, Attendance Not Confirmed |
| Livestock and dairy operators | Buyer-side farms and producer groups | Likely to attend for machinery, feeding, barn systems, and sustainability solutions | Various | Farm Owner, Operations Manager, Technical Manager | Strong Market Fit, Attendance Not Confirmed |
| Agtech and precision farming firms | Technology vendors and solution partners | Potential buyers of exposure, partnerships, and pilot customers | Various | CEO, Business Development Director, Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| Sustainable farming and agroecology consultancies | Advisory and consulting firms | Relevant due to the event’s agroecological and practical innovation themes | Various | Consultant, Principal, Technical Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Owner / Farm Director | Executive / Operations | Owner / C-level | Primary purchasing authority for equipment, services, and strategic farm investments |
| 2 | Chief Procurement Officer / Procurement Director | Procurement | Director / VP | Controls supplier approval, sourcing strategy, and contract buying |
| 3 | Strategic Sourcing Manager | Procurement / Supply Chain | Manager | Evaluates vendors and total-cost-of-ownership for farm and fleet investments |
| 4 | Supply Chain Director | Supply Chain / Logistics | Director | Influences inventory, transport, warehousing, and vendor coordination |
| 5 | Operations Director / Operations Manager | Operations | Director / Manager | Responsible for productivity, uptime, labor efficiency, and field execution |
| 6 | Category Manager / Buying Manager | Procurement / Commercial | Manager | Relevant for input, machinery, and supplier category evaluation |
| 7 | Technical Director / Chief Agronomist | Technical / Agronomy | Director / Senior Manager | Specs solutions, validates agronomic performance, and influences adoption |
| 8 | Fleet Manager / Equipment Manager | Fleet / Maintenance | Manager | Influences machinery selection, servicing, telematics, and replacement cycles |
| 9 | Sustainability / Agroecology Manager | Sustainability / Innovation | Manager / Director | Relevant for regenerative practices, input optimization, and compliance |
| 10 | Business Development Director / Partnerships Director | Commercial / Partnerships | Director | Important for exhibitors seeking resellers, strategic partners, and pilots |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Farming | Core attendee base is farm operators and producers | Equipment, inputs, automation, agronomy |
| 2 | Agriculture | Broadest fit for the agri-filière ecosystem | General agriculture supply and services |
| 3 | Food Production | Relevant for upstream production operations | Processing-adjacent farm supply, traceability, quality |
| 4 | Mechanical or Industrial Engineering | Heavy field equipment and technical systems are central themes | Machinery, components, maintenance, field engineering |
| 5 | Machinery | Direct fit for agricultural equipment manufacturers and dealers | Sales, dealer development, aftermarket |
| 6 | Wholesale | Distributors and wholesalers often attend to source and sell agri equipment and inputs | Channel sales, distribution partnerships |
| 7 | Logistics & Supply Chain | Farm operations depend on transport, warehousing, and supply planning | Fleet, logistics software, supply chain services |
| 8 | Environmental Services | Agroecology, sustainability, and resource efficiency are event themes | Soil health, waste, water, carbon, compliance |
| 9 | Information Technology & Services | Precision farming and digital tools are likely relevant | Farm software, sensors, analytics, platforms |
| 10 | Executive Office | Useful for decision-makers at farms, co-ops, and partner companies | Executive sponsorship, partnership, strategic selling |
| 11 | Business Supplies & Equipment | Fits farm consumables, workshop tools, and operational supplies | Supply replenishment and vendor sourcing |
| 12 | Renewables & Environment | Methanisation and sustainability content appear on the official site | Biogas, energy transition, waste-to-value |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Official website reviewed; no attendance figure published in the provided content | Use only as a prospecting event; do not cite a fixed attendance number without organizer confirmation |
| Exhibitor count | Provisional exhibitor list exists | Partially confirmed | Official site mentions “Liste des exposants 2026 (provisoire)” | Count not validated in the source text provided |
| Buyer count | Not publicly confirmed | Unconfirmed | No buyer registration totals published in reviewed content | Likely a buyer-heavy audience based on format and mission |
| Speaker count | Not publicly confirmed | Unconfirmed | Agenda and demonstration programs are referenced, but no total speaker count provided | Program likely includes technical talks, demos, and workshops |
| Sponsor count | Not publicly confirmed | Unconfirmed | Partner logos/names appear on the official page, but no aggregate sponsor count provided | Useful for sponsor prospecting and partnership mapping |
| Historical attendance | Historical editions exist since 1989 | Confirmed history, not numeric attendance | Official site states the event has existed since 1989 and is entering its 33rd edition in 2026 | Good evidence of longevity and market recognition |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Supplier comparison, pricing, contracts, service levels | On-site qualification and comparative demos | Equipment, inputs, support services, financing |
| Technology | Practical tools that improve field operations | Demo-based adoption conversations | Sensors, software, connected machinery |
| Sustainability | Reduce inputs, emissions, and soil impact | Agroecology and best-practice discussions | Regenerative farming, input optimization, carbon services |
| Energy / Methanisation | Turn farm by-products into value and energy | Infrastructure and process consultation | Biogas systems, waste handling, energy management |
| Machinery and Agro-equipment | Assess machines in real conditions | Field demos and side-by-side comparison | Tractors, implements, sprayers, handling equipment |
| Workforce and jobs | Recruit operators, technicians, and advisers | Employer branding and talent outreach | Recruitment, training, vocational tools |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event directly attracts agricultural operators, contractors, and technical buyers with purchase intent. |
| Decision-maker availability | High | Field events often bring owners, managers, and technical influencers together in a low-friction environment. |
| Data collection potential | Medium | Official exhibitor and program content are available, but public attendance and full attendee lists are limited. |
| Apollo targeting potential | High | Clear targeting exists across farming, agriculture, machinery, procurement, logistics, and sustainability-related roles. |
| Geographic targeting potential | High | Strong regional concentration in Occitanie and southern France, with broader national relevance. |
| Best outreach approach | Field-demo value proposition | Lead with practical proof, ROI, serviceability, and agronomic performance rather than generic branding. |
| Overall lead quality | High | Strong event for sales teams targeting agriculture buyers, distributors, contractors, and innovation stakeholders. |
| Best use case | B2B attendee list building, exhibitor prospecting, partnership outreach | Ideal for CRM enrichment, account-based outreach, and event-driven pipeline generation. |
| Limitations / risks | Moderate | No public current-year attendance total was confirmed in the reviewed source text; buyer list is not fully public. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Farming; Agriculture; Machinery; Logistics & Supply Chain; Environmental Services; Information Technology & Services; Wholesale; Executive Office | Prioritize the most relevant buyer and influencer ecosystems for field-demo agriculture outreach |
| Departments | Procurement; Operations; Supply Chain; Agriculture/Agronomy; Engineering; Innovation; Sustainability; Commercial | Capture decision-makers and technical influencers |
| Seniority | Owner; Partner; CXO; VP; Director; Head; Manager | Focus on purchase authority and budget owners |
| Job titles | Procurement Director; Procurement Manager; Operations Director; Farm Director; Agronomy Director; Technical Director; Supply Chain Director; Fleet Manager; Category Manager; Business Development Director | Target titles most likely to buy, specify, or influence vendor selection |
| Geography | France; Occitanie; Haute-Garonne; Nouvelle-Aquitaine; Occitanie-border regions; Southern France | Align outreach with the event’s regional draw and national supplier relevance |
| Employee size | 11–50; 51–200; 201–500; 501–1000; 1000+ | Covers farms, cooperatives, distributors, and larger agribusinesses |
| Keywords | agriculture, farming, agronomy, field trials, agroecology, machinery, precision farming, irrigation, soil health, methane, biogas, supply chain | Increase relevance for field demo, sustainability, and technical solution searches |
| Company type | Private companies; cooperatives; associations; public sector organizations; family-owned businesses | Match the event’s mixed buyer base |
| Revenue range | Any, with emphasis on mid-market and enterprise where available | Useful for larger co-ops, distributor groups, and farm service firms |
| Technologies | Farm management software; precision agriculture; IoT; telematics; ERP; GIS; sustainability reporting | Prioritize digital agriculture and operational efficiency buyers |
Suggested Apollo Search Logic: Use a combination of industry, geography, and seniority filters such as (Farming OR Agriculture OR Machinery OR Logistics & Supply Chain) AND (Procurement OR Operations OR Supply Chain OR Agronomy OR Innovation) AND (Director OR Manager OR Owner OR Head) AND (France OR Occitanie OR Haute-Garonne). Add keywords like precision farming, agroecology, field trials, and biogas to refine relevance for INNOVAGRI’s hands-on buyer profile.
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| INNOVAGRI Ondes official event page | Official organizer website | Event name, organizer, dates, format, thematic areas, edition history, partner references, and regional location | Very High |
| INNOVAGRI main site | Official event portal | Event family positioning, 2026 Ondes edition listing, and overall market framing | Very High |
| Official site content: “Liste des exposants 2026 (provisoire)” | Official directory reference | Confirmed that a provisional current-year exhibitor list exists, though the full count was not validated in the provided text | High |
| Official site content: partner mentions for NGPA, SEMAE, Chambre d'agriculture de la Haute-Garonne, FNEDT, Isuzu | Official partner references | Verified named partner organizations associated with the event | High |
| Groupe NGPA | Organizer / group website | Organizer identity and media group association | High |
| Chambre d'agriculture de la Haute-Garonne | Institutional website | Regional agricultural institution identity; used for buyer-side stakeholder mapping | High |
| SEMAE | Institutional website | Interprofessional seed-sector identity; used for event relevance | High |
| FNEDT | Association website | Contractor network identity; used for attendee profile relevance | High |
| Isuzu | Company website | Partner organization identity referenced on official event page | High |
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Tell us your work email and our AI instantly builds a buyer list matched to INNOV-AGRI — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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