
InfoTech Conference & Exhibition
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About this event
InfoTech Conference and Exhibition
Event type: Information Technology, Software, Digital Transformation, Enterprise Tech, Cybersecurity, Cloud, Data, AI, Networking, IT Services, and Solutions Expo
Note: To refine the buyer list properly, please share your client website or product page. The best buyer targets depend heavily on whether your client sells software, hardware, services, recruitment solutions, cybersecurity tools, cloud services, data platforms, education products, or event marketing solutions.
Overview
InfoTech Conference and Exhibition is the kind of event that attracts a broad technology ecosystem, usually including enterprise buyers, technology decision-makers, IT managers, digital transformation leaders, software vendors, infrastructure providers, cybersecurity professionals, system integrators, startups, consultants, and channel partners. Depending on the organizer and host country, this event can lean strongly toward B2B buyers looking for technology procurement, partnerships, product comparisons, implementation services, and future-ready solutions. It is typically valuable for attendee-list research because it brings together companies actively spending on technology, upgrading systems, or searching for vendors.
For attendee-list targeting, this event is most useful when the goal is to identify companies that are serious about digital investment. The best contacts are not just general visitors, but the decision-makers who influence IT budgets, software selection, infrastructure modernization, security planning, automation, data strategy, cloud adoption, and enterprise transformation.
1️⃣ Who attends: Buyers / attendees
This event is likely to attract a mix of corporate buyers, technology users, technical evaluators, and solution providers. The strongest buyer profiles are usually the people responsible for buying, approving, implementing, or recommending technology products and services.
Main attendee groups:
- Chief Information Officers, Chief Technology Officers, Chief Digital Officers
- IT Directors, IT Managers, Infrastructure Managers, Network Managers
- Cybersecurity Directors, Security Operations Managers, Risk and Compliance Leads
- Enterprise Architects, Solutions Architects, Systems Administrators
- Data and Analytics Leaders, BI Managers, Data Engineers, Data Governance Teams
- Cloud Platform Managers, DevOps Leaders, SRE Teams, Application Modernization Leads
- Procurement and vendor management teams evaluating technology purchases
- Telecom, connectivity, and managed services decision-makers
- Software product teams, startup founders, and implementation consultants
- Education and training professionals focused on IT skills development
In practical buyer-list terms, the most valuable attendees are the people with budget responsibility or direct influence over purchasing. These are the contacts most likely to respond to vendor outreach after the event.
2️⃣ Where the show is happening + attendee geographic origin
Since the event title alone does not specify the host city or country, the geographic profile should be treated as event-location dependent. However, a conference and exhibition with this format usually draws attendees from the host city, the surrounding region, the national market, and selected international attendees depending on scale and industry relevance.
Likely attendee origin patterns:
- Local: Buyers and visitors from the host city and nearby business districts
- National: Enterprises, tech firms, government, and education buyers from across the country
- Global: If the event has strong brand recognition, international vendors, tech investors, cloud providers, and multinational IT teams may attend
If this event is hosted in a major tech hub, the attendee pool is often more senior and more buying-oriented. If it is hosted in a smaller market, attendance may be more local and partner-driven, but still useful for regional prospecting.
3️⃣ Audience reach
Reach type: National with possible global participation
InfoTech Conference and Exhibition usually fits a national or multi-regional reach, especially if it includes enterprise technology vendors, government digitization, telecom, cloud, and cybersecurity. If the conference has a strong international exhibitor base or is part of a recognized annual tech calendar, it can also attract a global audience.
For buyer-list purposes, this is valuable because technology events often contain a high concentration of decision-makers from industries that are actively evaluating vendors. The audience may be broader than a niche trade show, but the buyer intent is often strong because attendees come to compare, source, and shortlist solutions.
4️⃣ Sample buyer company names + websites
Below is a sample buyer-target table with companies that are typically strong fits for an information technology conference and exhibition. These are buyer-style accounts that may attend, exhibit, sponsor, partner, or send teams to source technology, evaluate solutions, or recruit talent.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Microsoft | microsoft.com | Director, Cloud Solutions / Partner Sales Manager / Enterprise Architecture Lead | Strong fit for cloud, AI, enterprise software, digital transformation, and ecosystem partnerships. |
| 2 | IBM | ibm.com | Technology Sales Director / Hybrid Cloud Manager / Consulting Partner Lead | Excellent for enterprise IT buyers, consulting, AI, automation, and hybrid infrastructure discussions. |
| 3 | Amazon Web Services | aws.amazon.com | Account Executive, Enterprise / Partner Development Manager / Cloud Solutions Architect | High relevance for cloud migration, infrastructure modernization, data platforms, and enterprise scaling. |
| 4 | Google Cloud | cloud.google.com | Enterprise Account Executive / Customer Engineer / Industry Solutions Lead | Strong for data, analytics, AI, cloud computing, and digital innovation buyers. |
| 5 | Oracle | oracle.com | Cloud Applications Director / ERP Sales Manager / Technology Consultant | Good for ERP, database, business applications, cloud transformation, and enterprise software demand. |
| 6 | Salesforce | salesforce.com | Account Executive, Enterprise / CRM Consultant / Customer Success Manager | Strong buyer fit for CRM, sales automation, marketing automation, and digital customer experience. |
| 7 | Cisco | cisco.com | Networking Sales Manager / Security Solutions Lead / Enterprise Account Manager | Ideal for networking, cyber, infrastructure, collaboration, and managed services buyers. |
| 8 | Accenture | accenture.com | Technology Consulting Manager / Digital Transformation Lead / Client Account Lead | Excellent fit for enterprise consulting, managed services, process modernization, and systems integration. |
| 9 | Deloitte | deloitte.com | Technology Strategy Manager / Cyber Risk Manager / Innovation Lead | Good for enterprise buyers needing advisory, implementation, cyber, and transformation support. |
| 10 | Fortinet | fortinet.com | Regional Security Manager / Channel Sales Manager / Solutions Architect | Very strong for cybersecurity, network protection, secure access, and IT security investment. |
| 11 | Palo Alto Networks | paloaltonetworks.com | Security Sales Director / Threat Prevention Lead / Channel Account Manager | Great fit for security-focused events with enterprise and public-sector buyers. |
| 12 | Adobe | adobe.com | Digital Experience Manager / Enterprise Account Executive / Product Marketing Lead | Strong for digital experience, content workflows, marketing technology, and enterprise software buyers. |
| 13 | Hewlett Packard Enterprise | hpe.com | Infrastructure Sales Manager / Hybrid Cloud Lead / Channel Partner Manager | Strong fit for servers, storage, networking, private cloud, and enterprise infrastructure. |
| 14 | Lenovo | lenovo.com | Enterprise Sales Manager / Workplace Solutions Lead / Channel Account Manager | Good for hardware, workplace devices, infrastructure, and enterprise IT refresh cycles. |
| 15 | Capgemini | capgemini.com | Digital Services Manager / Technology Consulting Lead / Business Development Director | Strong for enterprise buyers needing transformation, outsourcing, cloud, and integration services. |
| 16 | ServiceNow | servicenow.com | Enterprise Sales Director / ITSM Consultant / Workflow Automation Manager | Excellent for IT service management, workflow automation, and enterprise process buyers. |
| 17 | Snowflake | snowflake.com | Data Platform Sales Manager / Solutions Engineer / Customer Success Lead | Ideal for data warehousing, analytics, and modern data stack buyers. |
| 18 | Splunk | splunk.com | Observability Sales Manager / Security Solutions Consultant / Enterprise AE | Good for logging, monitoring, observability, security analytics, and operations teams. |
| 19 | Trend Micro | trendmicro.com | Cybersecurity Account Manager / Channel Sales Director / Security Strategist | Strong fit for endpoint protection, cloud security, and enterprise security needs. |
| 20 | Zoho | zoho.com | Regional Sales Manager / Product Specialist / Partner Enablement Lead | Good for SMB and mid-market software buyers, especially CRM, finance, operations, and productivity tools. |
5️⃣ Job profiles, industries & event type
Best job profiles to target:
- Chief Information Officer
- Chief Technology Officer
- Chief Digital Officer
- IT Director
- IT Manager
- Infrastructure Manager
- Network Manager
- Cybersecurity Director
- Security Operations Manager
- Enterprise Architect
- Solutions Architect
- Data and Analytics Manager
- Cloud Operations Manager
- DevOps Lead
- Application Modernization Lead
- Vendor Management Director
- Procurement Manager, Technology
- Digital Transformation Lead
- Product Manager, Enterprise Software
- Managing Director, Technology Services
Best industry filters to use from the industry list:
- Computer Software
- Information Technology & Services
- Computer Hardware
- Computer Networking
- Computer & Network Security
- Internet
- Information Services
- Telecommunications
- Wireless
- Semiconductors
- Electrical/Electronic Manufacturing
- Market Research
- Management Consulting
- Staffing & Recruiting
- Education Management
- Professional Training & Coaching
- Banking
- Financial Services
- Insurance
- Government Administration
- Retail
- Logistics & Supply Chain
- Healthcare-related sectors if the event has digital health technology focus
Event type segmentation:
- Enterprise IT and digital transformation conference
- Technology exhibition and vendor showcase
- Cybersecurity summit
- Cloud and data innovation forum
- AI, automation, and enterprise software expo
- Networking and infrastructure buyer event
6️⃣ Estimated attendance / expected footfall
Without the official event page, attendance must be estimated conservatively. A conference and exhibition like this typically ranges from 1,500 to 10,000+ attendees depending on scale, organizer reputation, location, and number of co-located sessions.
If it is a regional technology event, footfall may be on the lower end. If it is a major annual expo with multiple tracks, sponsor zones, and enterprise exhibitors, attendance may be much higher. For attendee-list sales, the quality of the list matters more than raw footfall. A smaller but senior audience can be more valuable than a large crowd of students or general visitors.
Practical estimated attendance bands:
- Regional event: 1,500–3,000
- National mid-size event: 3,000–7,000
- Large industry show: 7,000–15,000+
7️⃣ Key focus areas & buyer engagement
Likely key focus areas:
- Cloud migration and hybrid infrastructure
- Cybersecurity and risk management
- Artificial intelligence and machine learning
- Data analytics and business intelligence
- Enterprise software and SaaS platforms
- Digital workplace, collaboration, and productivity tools
- Networking, connectivity, and telecom modernization
- Automation, workflow optimization, and DevOps
- IT service management and support operations
- Hardware refresh, devices, and infrastructure procurement
Buyer engagement at this event should focus on identifying companies actively searching for vendors. Strong engagement indicators include exhibitor presence, sponsor involvement, speaking slots, workshop participation, product demonstrations, and demo requests. These are all signals that the company is in a buying, evaluating, or partnership-building mode.
The best outreach message should not be generic. It should connect the client’s offering to the event’s core buying themes. For example:
“We help you reach IT leaders, digital transformation teams, cloud buyers, security decision-makers, and technology procurement contacts attending InfoTech Conference and Exhibition.”
8️⃣ Client-product fit note
The best buyers from this event depend entirely on what your client is selling. Before finalizing a target account list, please share the client website or at least the product category. Then the buyer list can be narrowed properly.
Examples:
- If your client sells cybersecurity products, target security leaders, SOC managers, and security vendors.
- If your client sells cloud or SaaS, target CIOs, IT directors, DevOps teams, and digital transformation leaders.
- If your client sells hardware, target infrastructure managers, networking teams, and procurement teams.
- If your client sells recruitment or staffing, target technology hiring managers and HR leaders in software, telecom, and services companies.
- If your client sells education or training products, target training managers, university tech departments, and professional development teams.
9️⃣ Final recommendation
InfoTech Conference and Exhibition is generally a strong B2B lead-source event if the audience includes enterprise IT decision-makers and vendor-facing technology buyers. It is especially useful for reaching companies that are actively investing in infrastructure, cybersecurity, cloud, data, software, and digital transformation.
Best buyer segments to collect:
- IT leadership and infrastructure teams
- Cybersecurity and risk decision-makers
- Cloud, data, and software buyers
- Procurement and vendor management contacts
- Consulting and systems integration firms
- Technology vendors, sponsors, and solution partners
Quality rating for attendee-list sales: 8/10
This is a strong event for tech-focused B2B outreach, especially when filtered by seniority, industry, and buyer intent. The exact value increases sharply once the client product and event location are known.
Next step: Share your client website, product category, and target market, and I can build a much sharper buyer list with the best-fit companies, titles, industries, and outreach priorities.
Data sheet
| Event Name | InfoTech Conference & Exhibition |
| Event Date | 3 June 2026 – 4 June 2026 |
| Event Status | Upcoming |
| Venue | Aranđelovac, Serbia |
| City | Aranđelovac |
| State / Region | Serbia |
| Country | Serbia |
| Organizer | Organizer not publicly confirmed from the information available for this data sheet. |
| Official Event Website | Official website not verified from the information available for this data sheet. |
| Event Type | Conference and exhibition focused on information technology, software, digital transformation, enterprise technology, cybersecurity, cloud, data, AI, networking, IT services, and solutions. |
| Primary Category | IT & Technology |
| Secondary Applicable Categories | Telecommunication; Business Services |
| Audience Reach | Likely regional-to-national business audience within Serbia, with possible Southeast Europe relevance. Independent confirmation required. |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low. No independently verified attendance statistics, exhibitor count, or buyer count were available from the information provided. |
| Main Purpose of Event | To connect enterprise technology buyers, IT decision-makers, solution providers, digital transformation leaders, and partners around software, infrastructure, cybersecurity, cloud, AI, data, networking, and business technology investment. |
InfoTech Conference & Exhibition is positioned as a business-focused technology event covering enterprise software, digital transformation, cybersecurity, cloud, data, AI, networking, and IT services. Based on the event title and the supplied description, the event is likely designed to bring together a mixed audience of corporate technology buyers, IT managers, transformation leaders, software and infrastructure providers, consultants, startups, and channel partners.
For lead generation and attendee profiling, this type of event is typically relevant because it attracts organizations actively evaluating technology purchases, implementation partners, managed services, security upgrades, data platforms, and modernization projects. Its commercial value is highest for suppliers targeting budget-holding decision-makers, digital adoption teams, and partner ecosystems. However, organizer-verified attendee and exhibitor records should be reviewed before any list-building or event-based attendance claim is made.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Enterprise IT leadership | Mid-market and enterprise companies across Serbia and nearby markets | Own IT strategy, platform selection, transformation roadmaps, infrastructure budgets | High-value targets for software, cloud, cybersecurity, networking, and managed services providers |
| Digital transformation leaders | Corporates, banks, telecoms, public institutions, utilities, industrial firms | Influence modernization, workflow automation, customer experience, process digitization | Strong fit for SaaS, integration, automation, analytics, AI, and consulting suppliers |
| Cybersecurity decision-makers | Enterprises, financial institutions, telecom operators, government-linked bodies, MSPs | Evaluate cyber risk, compliance, endpoint protection, SOC tools, identity, network defense | High relevance for security vendors, auditors, MSSPs, and infrastructure providers |
| Cloud and infrastructure teams | Corporate IT departments, system integrators, hosting firms, technology service companies | Assess cloud migration, storage, servers, virtualization, networking, backup, resilience | Important targets for cloud platforms, infrastructure software, and hardware vendors |
| Procurement and sourcing teams | Larger enterprises, utilities, hospitals, public bodies, regulated sectors | Manage vendor selection, RFIs, RFPs, contracting, renewals, and procurement compliance | Valuable for suppliers with structured sales motions and public or enterprise procurement capability |
| System integrators and managed service providers | Regional IT service providers, resellers, implementation partners, outsourcing firms | Influence solution architecture, implementation choices, vendor recommendations | Key partner-channel audience for software, hardware, and platform companies |
| Data, analytics, and AI leaders | Banks, retailers, telecoms, industrial groups, e-commerce, public sector digitization teams | Evaluate data platforms, BI tools, machine learning use cases, reporting and governance | High relevance for data vendors, AI tools, consultants, and cloud analytics providers |
| Operations and business unit leaders | Manufacturing, logistics, hospitality, retail, healthcare, financial services | Sponsor business cases for ERP, automation, workflow software, mobility, and service delivery tools | Relevant for practical ROI-led outreach and vertical solution selling |
| Startups, consultants, and advisors | Emerging tech firms, advisory firms, innovation consultancies, niche service providers | Influence market awareness, partnerships, pilot programs, and innovation scouting | Useful for channel partnerships, co-selling, and ecosystem development |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Aranđelovac | Local business professionals, regional institutions, service providers, and invited delegates | Low to medium | Host city can support networking and executive retreat-style participation, but large buyer density is more likely to come from larger Serbian cities |
| Central Serbia | Regional SMEs, public institutions, telecom and services firms, industrial businesses | Medium | Likely source of operational and IT management attendees |
| Belgrade | Enterprise headquarters, banks, telecoms, software companies, public-sector technology stakeholders | High | Belgrade is the strongest probable concentration of senior technology buyers relevant to this event type |
| Other Serbian business hubs | Novi Sad, Niš, Kragujevac, and other commercial and industrial centers | Medium | Likely to contribute IT managers, plant technology leads, and digital project teams |
| National reach across Serbia | Corporate, public-sector, education, healthcare, telecom, finance, and IT services attendees | Medium to high | Most likely if the agenda includes recognized speakers, enterprise exhibitors, and partner programs |
| Southeast Europe / neighboring markets | Possible participation from regional vendors, distributors, and channel partners | Low to medium | International reach is plausible for technology events but not confirmed for this edition |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event topic set is broad enough to attract business technology buyers from multiple Serbian cities. Confirmed international scale was not verified. |
| Regional | Secondary characteristic | A nearby Southeast Europe vendor and partner audience is possible due to the cross-border nature of IT services and channel sales. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Telekom Srbija | Telecom enterprise buyer | Major buyer of infrastructure, cybersecurity, cloud, networking, software, and digital platforms in Serbia | mts.rs | CIO, IT Director, Head of Infrastructure, Procurement Manager, Cybersecurity Director | Strong Market Fit, Attendance Not Confirmed |
| A1 Srbija | Telecom enterprise buyer | Relevant for cloud services, security, enterprise mobility, networking, and B2B tech procurement | a1.rs | CTO, Director of Digital Transformation, Enterprise Solutions Director, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Yettel Serbia | Telecom enterprise buyer | Potential buyer of customer platforms, cyber tools, cloud infrastructure, analytics, and network solutions | yettel.rs | IT Director, Data Director, Security Manager, Procurement Director | Strong Market Fit, Attendance Not Confirmed |
| NIS | Energy and industrial enterprise buyer | Large-scale need for industrial IT, OT security, analytics, ERP, infrastructure, and enterprise modernization | nis.rs | CIO, Head of Digitalization, Procurement Director, OT Security Lead | Strong Market Fit, Attendance Not Confirmed |
| EPS | Utility / public enterprise buyer | Relevant for grid digitization, enterprise systems, cybersecurity, data, and infrastructure procurement | eps.rs | IT Director, Digital Transformation Manager, Procurement Manager, Infrastructure Manager | Strong Market Fit, Attendance Not Confirmed |
| Komercijalna Banka | Banking buyer | Banks are strong buyers of cybersecurity, compliance tech, data systems, digital customer platforms, and core IT services | kombank.com | CIO, Chief Information Security Officer, Head of Applications, Vendor Manager | Strong Market Fit, Attendance Not Confirmed |
| Banca Intesa Beograd | Banking buyer | Relevant for data, cybersecurity, compliance, digital banking, and IT transformation spending | bancaintesa.rs | CIO, Digital Banking Director, Security Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Raiffeisen Bank Serbia | Banking buyer | Likely buyer for cloud-adjacent systems, fraud tools, analytics, and cybersecurity technologies | raiffeisenbank.rs | CIO, Head of Data, Security Lead, Strategic Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Delta Holding | Diversified corporate buyer | Multi-business group with possible needs across ERP, logistics tech, retail tech, cloud, security, and analytics | deltaholding.rs | CIO, Group IT Director, Procurement Director, Digital Transformation Lead | Strong Market Fit, Attendance Not Confirmed |
| Mercator-S | Retail and distribution buyer | Relevant for retail systems, data analytics, payments, cybersecurity, infrastructure, and supply chain technology | mercator.rs | IT Director, Retail Systems Manager, Procurement Manager, Data Manager | Strong Market Fit, Attendance Not Confirmed |
| University Clinical Center of Serbia | Healthcare institutional buyer | Potential buyer for hospital IT, security, infrastructure, records systems, and digital operations tools | kcspreventiva.rs | IT Director, Hospital Information Systems Manager, Procurement Officer | Strong Market Fit, Attendance Not Confirmed |
| Government of Serbia digital and eGovernment bodies | Government / public-sector buyer | Relevant for digital public services, cybersecurity, cloud, interoperability, and procurement frameworks | srbija.gov.rs | Director of IT, eGovernment Program Manager, Procurement Officer, Cybersecurity Lead | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Information Officer | Information Technology | C-Level | Owns enterprise architecture, technology direction, and major budget decisions |
| 2 | Chief Technology Officer | Technology / Engineering | C-Level | Influences platform choices, infrastructure modernization, integrations, and innovation direction |
| 3 | IT Director | Information Technology | Director | Core decision-maker for implementation projects, vendor evaluations, and operational requirements |
| 4 | Director of Digital Transformation | Transformation / Strategy | Director | Drives business case creation and cross-functional modernization projects |
| 5 | Chief Information Security Officer / Security Director | Cybersecurity | C-Level / Director | Key buyer for cyber platforms, compliance controls, and risk mitigation services |
| 6 | Head of Infrastructure / Infrastructure Manager | Infrastructure / Operations | Head / Manager | Evaluates servers, storage, networks, cloud migration, resilience, and endpoint environments |
| 7 | Procurement Director | Procurement / Sourcing | Director | Controls vendor onboarding, contract frameworks, and purchasing governance |
| 8 | Strategic Sourcing Manager | Procurement / Sourcing | Manager | Important for procurement-led enterprise sales and framework bidding |
| 9 | Head of Data / Analytics Director | Data / Analytics | Head / Director | Owns analytics, reporting, governance, and AI-readiness initiatives |
| 10 | Program Manager / PMO Lead | Program Management | Manager | Coordinates implementation timelines, stakeholder alignment, and project execution |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Information Technology & Services | Directly aligned to enterprise IT services, systems, and technology operations | CIOs, IT directors, service buyers, MSP and transformation engagements |
| 2 | Computer Software | Strong fit for SaaS, enterprise applications, analytics, and workflow solutions | Software buyers, product evaluation, partner channels |
| 3 | Computer & Network Security | Cybersecurity is a named event theme | Security platforms, audits, SOC, IAM, endpoint, and compliance solutions |
| 4 | Telecommunications | Telecom operators are major regional technology buyers and partners | Network modernization, enterprise solutions, cloud, mobility, security |
| 5 | Banking | Banks are high-intent buyers of secure, compliant enterprise technology | Core systems, cybersecurity, analytics, fraud, digital transformation |
| 6 | Government Administration | Public institutions are relevant buyers for digitalization and infrastructure modernization | eGovernment, cybersecurity, records systems, procurement-based opportunities |
| 7 | Utilities | Utilities need operational resilience, OT/IT integration, and secure infrastructure | Grid systems, cyber, infrastructure monitoring, ERP, analytics |
| 8 | Oil & Energy | Energy companies are large buyers of industrial and enterprise technology | Industrial automation support, OT security, analytics, digital operations |
| 9 | Hospital & Health Care | Healthcare institutions increasingly invest in information systems and data security | Hospital IT, interoperability, records, cyber, infrastructure |
| 10 | Retail | Retailers use modern POS, analytics, e-commerce, security, and logistics systems | Retail systems, customer analytics, omnichannel, cybersecurity |
| 11 | Logistics & Supply Chain | Logistics firms adopt routing, warehouse, visibility, and infrastructure tools | Operations software, fleet systems, data and automation tools |
| 12 | Industrial Automation | Industrial firms buy connected operations, monitoring, and OT-integrated IT platforms | Manufacturing modernization and secure operational technology environments |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer. | Unconfirmed | No verified organizer statistics available in the supplied information | Do not use a numeric attendance claim without official confirmation |
| Exhibitor count | Not publicly confirmed | Unconfirmed | No official exhibitor directory reviewed for this data sheet | A current exhibitor list is required for verified supplier-side analysis |
| Buyer count | Not publicly confirmed | Unconfirmed | No official hosted buyer, delegate, or attendee segmentation statistics reviewed | Buyer density should be validated through agenda, sponsor tiers, or audience profile documents |
| Speaker count | Not publicly confirmed | Unconfirmed | No official agenda or speaker list verified | Speaker organizations would help validate enterprise and government relevance |
| Sponsor count | Not publicly confirmed | Unconfirmed | No sponsor directory reviewed | Sponsor makeup often indicates market maturity and attendee buying power |
| Historical attendance | No verified prior-year attendance data identified from the supplied information | Historical data unavailable | Independent organizer verification required | Prior-year data would strengthen list-building confidence |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Digital transformation | Modernize processes, improve service delivery, reduce manual workflows | Executive briefings, ROI-led discovery, transformation workshops | Consulting, SaaS, workflow automation, ERP, integration services |
| Cybersecurity | Reduce cyber risk, improve compliance, protect users and infrastructure | Security assessments, live demos, compliance mapping, managed security discussions | Endpoint security, SIEM, SOC, IAM, vulnerability management, MSSP services |
| Cloud and infrastructure | Scalability, resilience, modernization, cost control, backup, migration | Architecture consultations, migration planning, infrastructure health reviews | Cloud services, backup, hosting, virtualization, storage, networking tools |
| Data and analytics | Better reporting, forecasting, governance, and decision support | Use-case workshops, dashboard demos, pilot proposals | BI platforms, data integration, governance tools, analytics services |
| AI and automation | Productivity improvement, process intelligence, decision automation | Pilot discussions, use-case mapping, innovation sessions | AI assistants, machine learning tools, intelligent automation, workflow software |
| Networking and connectivity | Reliable connectivity, secure access, branch networking, telecom integration | Technical consultations, partner meetings, carrier and integrator introductions | Network hardware, SD-WAN, telecom services, secure access tools |
| Managed IT services | Outsource support, operations, monitoring, implementation, and specialist capability | Service-level discussions, cost comparison, partner onboarding | Managed services, outsourced IT, implementation support, service desk solutions |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | The topic profile is strongly aligned with active enterprise technology spending categories. |
| Decision-maker availability | Medium to High | Technology conferences often attract director-level and C-level stakeholders, but this should be verified via agenda and speaker organizations. |
| Data collection potential | Medium | Useful for list-building if organizer materials, sponsor lists, exhibitor lists, or speaker directories become available. |
| Apollo targeting potential | Very High | The event theme maps cleanly to Apollo industries, departments, and senior job functions. |
| Geographic targeting potential | High | Serbia-based outreach can be concentrated around Belgrade and major business hubs with regional expansion where relevant. |
| Best outreach approach | High | Use problem-led outreach around cloud modernization, cyber resilience, automation, analytics, and cost efficiency. |
| Overall lead quality | High | Strong thematic fit for B2B technology sales, especially where account-based targeting is acceptable in place of confirmed attendee lists. |
| Best use case | High | Useful for prospecting buyer-side IT leaders, partner channels, and sector-based technology spenders in Serbia. |
| Limitations / risks | Medium | Current-year official attendance proof was not verified; avoid claiming participation without organizer evidence. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Information Technology & Services; Computer Software; Computer & Network Security; Telecommunications; Banking; Government Administration; Utilities; Oil & Energy; Hospital & Health Care; Retail; Logistics & Supply Chain; Industrial Automation | Focus on sectors most likely to purchase enterprise technology and digital transformation services |
| Departments | Information Technology; Engineering; Operations; Procurement; Security; Program Management; Data / Analytics | Capture both budget holders and implementation stakeholders |
| Seniority | C-Level; VP; Director; Head; Manager | Prioritize strategic and operational buyers with budget or influence |
| Job titles | CIO, CTO, IT Director, Director of Digital Transformation, Chief Information Security Officer, Security Director, Head of Infrastructure, Cloud Architect, Procurement Director, Strategic Sourcing Manager, Head of Data, Analytics Director, Program Manager | Build a practical buyer list for technology procurement and implementation |
| Geography | Serbia; prioritize Belgrade, Novi Sad, Niš, Kragujevac, Aranđelovac; optionally expand to Southeast Europe | Match the likely event catchment and strongest buyer concentration |
| Employee size | 51-200; 201-500; 501-1000; 1001-5000; 5001+ | Prioritize organizations with formal IT budgets and procurement structures |
| Keywords | digital transformation, cloud, cybersecurity, infrastructure, data platform, analytics, AI, networking, enterprise software, managed services, automation, modernization | Refine toward active IT investment themes |
| Technologies, if relevant | Cloud infrastructure, firewalls, SIEM, endpoint security, ERP, CRM, data warehouse, virtualization, backup, SD-WAN | Useful where the seller targets known technology environments or replacement cycles |
| Revenue range, if relevant | Mid-market to enterprise; prioritize firms with larger operating footprints | Improve buying-capacity fit |
| Company type | Private companies, public companies, government institutions, public enterprises, regulated sector organizations | Broaden coverage to the full enterprise and public-sector technology buying base |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| User-supplied event brief | Provided event input | Event name, city, country, venue field, start date, end date, and thematic description | Medium for stated basics; independent organizer verification still recommended |
| Company websites listed in sample buyer table | Corporate websites | Existence of relevant buyer-side organizations operating in Serbia | High for company existence; not evidence of event attendance |
| Official event website | Primary source | Not verified from the information available for this data sheet | Pending |
| Official organizer page / exhibitor directory / agenda / sponsor list | Primary source set | Needed to verify organizer identity, attendance scale, speaker organizations, exhibitors, and buyer evidence | Pending |
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