About this event

InfoComm 2026 — Global Pro AV Buyers & Attendee Research (Deep Dive)

Event Snapshot (from the official event page)

• Event title: InfoComm 2026
• Dates: June 13–19, 2026
• Venue: Las Vegas Convention Center
• City & Country: Las Vegas, Nevada, USA
• Education timeframe: June 13–19 (West Hall Meeting Rooms)
• Exhibits timeframe: June 17–19 (North & Central Halls)
• Audience headline claim (from the page): 30,000+ professionals from around the world

1️⃣ Who attends (BUYERS / ATTENDEES)

InfoComm is positioned as a “World’s Most Vital Pro AV Show,” which typically means attendance is dominated by professionals who design, specify, purchase, deploy, and support professional audio-visual and integrated experience solutions for enterprise, hospitality, education, live events, and broadcast-style workflows. Because the event includes both education sessions and a large exhibit hall, attendance spans multiple buyer types rather than only one procurement category.

Primary attendee groups (buyer-adjacent, high-fit):

• Enterprise AV / Integrated Systems Buyers: People responsible for selecting AV systems for meeting rooms, command centers, executive spaces, and enterprise collaboration environments.
• Pro AV / Systems Integrators: Firms that design and implement AV systems for customers; they influence purchasing through specification, vendor qualification, and project procurement workflows.
• IT & Broadcast Professionals (AV + IT convergence): Teams bridging AV, network, media workflows, streaming, and broadcast-like production setups.
• Live Event Production Professionals: Buyers focused on staging, audio, video, and control for live experiences—events, venues, touring, and production houses.
• Hospitality AV & Experience Professionals: Operators and technology managers upgrading guest experience—lobbies, ballrooms, entertainment venues, and experiential installations.
• Retail AV & Experience Professionals: Technology leaders for in-store digital signage, experiential displays, and interactive media networks.
• Education Technology Professionals: Leaders selecting classroom/lecture capture, collaboration, and campus-wide AV deployments.
• Training, Certification, and Education Attendees: Professionals attending education tracks to upskill on integrated experiences, interoperability, and deployment best practices.

Important buyer reality: Many attendees are not “buyers” in a single corporate procurement sense. Instead, they are specifiers and project decision shapers (systems integrators, AV managers, education/campus tech leaders, venue tech managers, production directors, and enterprise collaboration owners). For attendee-list research and outreach, those roles are typically the highest-value for conversion.

2️⃣ Where the show is happening + attendee geographic origin

Location: Las Vegas Convention Center, Las Vegas, Nevada, USA. InfoComm’s positioning explicitly references participation “from around the world,” which signals an international attendance component.

Geographic origin (practical segmentation for outreach):

• Global / International: Because the event invites professionals “from around the world,” we should expect meaningful participation from Europe, APAC, and other regions that have active pro AV ecosystems.
• United States (national concentration): Given the show’s USA base and the scale implied by 30,000+ professionals, the largest share is typically domestic.
• Regional travel clusters: Many attendees will originate from nearby logistics corridors (West/Mountain/Central US) and from international hubs connected to Las Vegas.

How we should target in an attendee list: We should prioritize job functions and industries over only country filters, because within pro AV, the same buyer type (AV manager, integrator principal, production technology lead) appears in many countries. Geographic filters then refine lead quality.

3️⃣ Audience reach (Local / National / Global)

Reach classification: Global with a strong U.S. national core.

• The event explicitly cites 30,000+ professionals “from around the world.”
• Las Vegas hosting and the exhibit + education structure support large-scale professional migration from multiple regions.

4️⃣ Sample buyer company names (BUYERS ONLY) + Websites

Below are buyer-style organization examples that commonly send decision-makers and purchasing-influencers to pro AV shows. These are intended as search starting points for any buyer-company universe build.

Note: To finalize “best buyers,” we need to match your client’s product category to the buyer type most likely to purchase at InfoComm (or to influence a purchase).

Please share your client website so we can recommend the best buyer segments more precisely and filter out companies unlikely to fit (for example, we would avoid venue-only leads if your client sells broadcast control hardware).

5️⃣ Job profiles, industries & event type

Event type (as relevant to buyer intent)

• Pro audio-visual / integrated experience solutions
• Enterprise AV, IT & broadcast convergence
• Live event production and venue technology
• Education technology and collaboration environments
• Digital signage, conferencing & collaboration
• Lighting & staging and command & control

Job profiles to target (best buyer decision-makers & influencers)

• AV Manager / Enterprise AV Lead
• Technology Director (AV / Collaboration / Digital Experiences)
• Systems Integration Director / Principal / Owner
• Solutions Architect (AV / Networked Media / Collaboration)
• Broadcast Engineer / Media Systems Engineer
• Live Event Production Technology Lead
• Command & Control Systems Manager
• Digital Signage Manager / Experience Systems Lead
• IT Manager (Unified Communications / Networked Media)
• Procurement / Vendor Management (where applicable)
• Training & Enablement Manager (vendor / integrator training workflows)

Industry alignment (using your provided industry taxonomy)

InfoComm’s buyer universe usually maps strongest to these industries in your industry list:

• Events Services
• Hospitality
• Leisure, Travel & Tourism
• Information Technology & Services
• Telecommunications
• Media Production
• Broadcast Media
• Computer Software (where AV apps/workflows are involved)
• Retail
• Education Management
• Higher Education
• Facilities Services (for venue/enterprise deployment owners)
• Security & Investigations (only if your client sells control-room or command & monitoring solutions)

After we review your client website, we will tighten this list to the most accurate 3–6 industry targets.

6️⃣ Estimated attendance (expected total footfall)

The official page states: 30,000+ professionals from around the world.

Working estimate for attendee-list planning: treat the expected total footfall as 30,000 to 35,000+ for capacity and outreach planning (because the page only specifies “30,000+” rather than a precise number).

For buyer-intent research, the most important operational detail is the split between: Education (June 13–19) and Exhibits (June 17–19). Typically, the highest density of exhibitor-driven purchasing conversations appears in the exhibit days.

7️⃣ Key focus areas & buyer engagement

Primary focus areas likely to draw buyers to demos and meetings:

• Integrated experiences across collaboration, signage, and live production workflows
• Conferencing & collaboration for enterprise rooms and hybrid work environments
• Digital signage and networked display systems for retail, campuses, and venues
• Broadcast and media workflows including professional video pipelines
• Command & control for mission-critical operations, monitoring, and control-room visualization
• Lighting & staging as a convergence layer for live events and experiences
• Audio systems and sound reinforcement for venues and production environments

Best buyer engagement approach for an attendee list:

• Match the outreach message to the buyer’s environment (enterprise boardrooms vs. venues vs. education vs. broadcast-like workflows).
• Use job-title-driven segmentation (AV manager, systems architect, production technology lead, digital signage manager, command & control manager).
• Prioritize roles who influence specifications, because many purchase decisions are mediated by solution architects and integrator leadership.

8️⃣ Client-product fit note (required step to recommend “best buyers”)

We can absolutely recommend the best buyers based on your client’s product, but we need the client website to review:

Please share your client website (URL) and (if possible) answer one quick question: What does the product sell—hardware, software, services, or a combination?

Once we review the website, we will produce:

• Best buyer segments aligned to the product category (e.g., enterprise collaboration, digital signage, broadcast pipelines, live event production, command & control)
• Best industries from your industry list
• Best job titles to filter for higher conversion
• Buyer-company shortlist (15–30 starter targets) based on strongest product-to-buy-fit

Until we receive the client website, the buyer guidance above is intentionally framework-based (accurate to the event’s pro AV scope, but not yet product-optimized).

9️⃣ Industry suggestions (from your provided industry list)

For InfoComm, we recommend we build the buyer universe using these industry filters as the starting point:

• Events Services (live event production, venue experiences)
• Broadcast Media (media production and broadcast-style workflows)
• Media Production
• Information Technology & Services (enterprise integrations)
• Telecommunications (networked media, connectivity environments)
• Hospitality (venue AV and guest experience technology)
• Retail (digital signage and experience tech)
• Education Management and/or Higher Education (campus collaboration and lecture capture)
• Facilities Services (building/venue tech ownership)
• Computer Software (if your client is software-first: control, management, media workflows)

Sample buyer list (15–20 BUYERS ONLY)

The table below provides buyer-style company examples and target job titles that are commonly decision-relevant for pro AV solutions. We will refine these once we review your client website.

Top “best buyer” shortlist to start outreach (without product-optimization)

1. AVI-SPL
2. Encore
3. Barco
4. Extron
5. Shure

These represent the strongest cross-section of integrator, live event production, and core AV ecosystem buyers. After we review your client website, we will narrow this to the most accurate buyer set for your exact product (so we don’t waste outreach on misaligned segments).

Next step (required for “best buyers” by your client requirement)

Please send:

• Your client website URL
• Product category: audio, video, conferencing/collaboration, digital signage, control/command, live production, networking/workflow software, or services
• Primary buyer type you prefer (integrators vs enterprise AV teams vs venues/production vs education campuses)

Once we have that, we will produce a refined buyer-company list (with the same columns) focused specifically on the attendees most likely to match your client’s purchase intent at InfoComm 2026.