CategoryTravel & Tourism
India Travel Mart - ITM
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About this event
India Travel Mart (ITM) — Event Description
India Travel Mart (ITM) is India’s leading travel and tourism exhibition and conclave, designed to connect travel brands and industry stakeholders across inbound, outbound, and domestic tourism. ITM brings together destinations, tourism organizations, travel service providers, and related partners in a single platform to showcase offerings and build business opportunities.
Dates & Locations (2026–2027)
ITM runs as a multi-city calendar, with each edition taking place in a different Indian city. Confirmed dates and cities from the official ITM website include:
- Jaipur: 31st July, 1st & 2nd August 2026
- Amritsar: 5th – 6th & 7th September 2026
- Ahmedabad: 02nd, 03rd & 04th October 2026
- Goa: 31st October, 1st & 2nd November 2026
- Jammu: 21st, 22nd & 23rd November 2026
- Lucknow: 18th, 19th & 20th December 2026
- Chandigarh: 12th, 13th & 14th February 2027
- Varanasi: 26th, 27th & 28th February 2027
- Dehradun: 11th, 12th & 13th March 2027
What the Event Is About
ITM is positioned as an international travel and tourism mart in India, creating a marketplace-style environment where travel and tourism organizations can meet decision-makers and partners. The event is built around promoting tourism services and destinations through exhibition participation and engagement activities.
According to the official ITM description, the mart aims to bring together industry stakeholders to support:
- Inbound tourism promotion
- Outbound tourism marketing and partnerships
- Domestic tourism promotion
Scale & Reach (as stated on the official website)
ITM highlights strong market participation and audience visibility. The official site mentions:
- 2000+ exhibitors
- 10+ countries participating
- 100000+ footfall
- 25+ Indian states/UTs
- 35,000+ newsletter subscribers
Why ITM Matters for Travel & Tourism Brands
ITM is presented as a high-visibility platform where brands can explore the travel market and publicize their destination, products, and organization in one place. The event is structured to create “unlimited opportunities” for participants to showcase and connect with relevant tourism industry stakeholders.
Hosted Buyer & Visitor Engagement
The official ITM website references “Hosted Buyer Programmes,” indicating that visitor and buyer engagement is a core part of the event strategy. This is supported by the event’s registration and visiting focus, designed to help participants meet relevant business attendees and strengthen tourism partnerships.
Event Type
ITM is both:
- An Exhibition (India’s leading travel & tourism exhibition)
- A Conclave (conclave-led tourism industry engagement)
Official Organizer References
The official website indicates it is organized under “ITM India” and references “ICM GROUP” (1999–2025) in the footer content. Exact venue names are not provided in the supplied official text; however, the city-wise dates are confirmed as listed above.
Data sheet
India Travel Mart - ITM – Event Attendee & Buyer Profile Analysis
Event Date: 31 July 2026 to 2 August 2026
Location: Jaipur, India
Event Status: Upcoming
Research Date: 1 July 2026
Event Overview
| Field | Details |
|---|---|
| Event Name | India Travel Mart (ITM) Jaipur |
| Event Date | 31 July 2026 to 2 August 2026 |
| Event Status | Upcoming |
| Venue | Not publicly confirmed on the official website content reviewed |
| City | Jaipur |
| State / Region | Rajasthan |
| Country | India |
| Organizer | ITM India / ICM Group |
| Official Event Website | itmindia.in |
| Event Type | Travel and tourism exhibition and conclave |
| Primary Category | Travel & Tourism |
| Secondary Applicable Categories | Hospitality, Business Services, Logistics & Transportation, Entertainment & Media |
| Audience Reach | National with international participation claims |
| Estimated Attendance / Expected Footfall | 100,000+ footfall claimed on the official website |
| Attendance Data Reliability | Estimated / organizer-claimed figure; attendance figure not independently publicly confirmed by the organizer through a verifiable third-party source |
| Main Purpose of Event | To connect tourism boards, travel brands, hotels, destinations, and travel service providers for inbound, outbound, and domestic tourism promotion |
About the Event
India Travel Mart (ITM) is positioned as a leading travel and tourism exhibition and conclave with a clear commercial focus on destination marketing, travel trade networking, and tourism promotion. The official website states that the event brings together participants to promote inbound, outbound, and domestic tourism in one venue, making it relevant for organizations that sell travel-related products, services, destinations, and experiences.
For exhibitors and suppliers, the event is important because it concentrates tourism boards, hospitality brands, travel operators, and related service providers in a business-development environment. It is particularly useful for lead generation, destination partnerships, trade distribution, tourism sourcing, and B2B relationship building across India’s travel ecosystem.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Tourism boards and destination marketing organizations | State tourism boards, city tourism bodies, country tourism offices | Marketing, promotion, partnership, and destination procurement influence | High-value for destination promotion, media packages, event services, and visitor campaigns |
| Hotels and hospitality groups | Hotel chains, resorts, boutique properties, convention hotels | Revenue, sales, distribution, partnership, and procurement roles | Relevant for hospitality tech, services, amenities, marketing, and supplier sourcing |
| Travel agencies and tour operators | Inbound DMCs, outbound agents, leisure tour operators, MICE agencies | Packaging, sourcing, destination contracting, and partnership decision-making | Core audience for supplier partnerships, destination product launches, and distribution deals |
| Airlines and transportation providers | Airlines, rail tourism services, coach operators, car rental providers | Route marketing, trade partnerships, and corporate sales influence | Relevant for travel distribution, mobility partnerships, and traveler acquisition |
| Online travel and travel technology buyers | OTAs, booking platforms, travel software firms, channel managers | Technology evaluation, distribution, and commercial partnerships | Relevant for software, booking, CRM, analytics, and digital marketing vendors |
| MICE and event planners | Corporate event planners, incentive travel firms, conference organizers | Venue sourcing, supplier selection, and event delivery decisions | Useful for venues, transport, destination services, and event technology |
| Government and public sector tourism stakeholders | Tourism departments, development boards, civic bodies | Policy, promotion, and public-private partnership influence | Relevant for regional promotion, civic tourism initiatives, and infrastructure partners |
| Experience and attraction operators | Theme parks, heritage sites, museums, wellness retreats, cruise and leisure brands | Commercial partnerships and visitor acquisition | Good fit for attraction marketing, ticketing, and experience packaging |
| Media, travel creators, and travel associations | Trade media, travel publishers, tourism associations, influencer networks | Reach, visibility, and industry influence | Supports brand exposure, announcements, and campaign amplification |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city | Jaipur and nearby Rajasthan-based organizations | High | Local hotels, tourism offices, attractions, and travel companies are likely to attend for regional networking |
| Host state / region | Rajasthan travel ecosystem | High | Strong fit for destination promotion, hospitality, and cultural tourism stakeholders |
| Nearby business hubs | Delhi NCR, Gurugram, Noida, Ahmedabad, Mumbai, Pune | Medium to High | These hubs contain major travel distributors, corporates, airlines, hospitality groups, and event buyers |
| National reach | Travel trade from across India | High | Official website indicates exhibitions across multiple Indian cities, supporting all-India participation |
| International reach | International tourism boards, travel sellers, and destination partners | Medium | Official site claims participation from 10+ countries, indicating cross-border tourism interest |
| Key trade corridors | West India, North India, metro city trade channels | Medium to High | Likely stronger demand from cities with travel purchasing power and distributor concentration |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary Classification | National | The event is hosted in Jaipur but is promoted as a multi-city travel mart series with national market reach across India. |
| Secondary Reach Description | International participation likely | The official site claims 10+ countries, suggesting some international tourism and trade presence, though not independently verified here. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| India Tourism Development Corporation (ITDC) | Government tourism enterprise | Public-sector tourism and hospitality buyer with destination and travel promotion relevance | itdc.co.in | Procurement Manager, GM Marketing, Business Development Head | Strong Market Fit, Attendance Not Confirmed |
| Rajasthan Tourism | State tourism authority | Highly aligned with a Jaipur-hosted tourism event and destination promotion objectives | tourism.rajasthan.gov.in | Director Tourism, Marketing Director, Partnership Manager | Strong Market Fit, Attendance Not Confirmed |
| MakeMyTrip | Online travel agency | Potential buyer for destination inventory, packaging, and travel tech partnerships | makemytrip.com | Category Manager, Partnerships Director, Destination Supply Lead | Strong Market Fit, Attendance Not Confirmed |
| Cleartrip | Online travel platform | Relevant for destination distribution, travel partnerships, and booking ecosystem buyers | cleartrip.com | Partnerships Manager, Supply Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Yatra | Travel services company | Relevant for corporate travel, hotel sourcing, and destination trade deals | yatra.com | Procurement, Supplier Relations, Business Development | Strong Market Fit, Attendance Not Confirmed |
| IHG Hotels & Resorts | Hotel group | Buyer for hospitality, travel trade marketing, and regional business development opportunities | ihg.com | Regional Director, Sales Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Taj Hotels | Hospitality group | Strong fit for premium travel, destination partnerships, and tourism promotion collaborations | tajhotels.com | Area Director, Sales & Marketing Head, Procurement Head | Strong Market Fit, Attendance Not Confirmed |
| Oberoi Hotels & Resorts | Luxury hospitality | High-value travel trade buyer for premium destination and luxury tourism positioning | oberoihotels.com | GM Sales, Marketing Director, Partnership Lead | Strong Market Fit, Attendance Not Confirmed |
| InterGlobe Aviation (IndiGo) | Airline | Potential buyer for destination marketing, route promotion, and travel trade partnerships | goindigo.in | Corporate Sales Head, Partnerships Manager, Marketing Director | Strong Market Fit, Attendance Not Confirmed |
| Thomas Cook India | Travel services and forex group | Relevant for outbound/inbound travel packaging and partner sourcing | thomascook.in | Head of Procurement, Product Head, Partnerships Lead | Strong Market Fit, Attendance Not Confirmed |
| SOTC Travel | Tour operator | Core trade buyer for destination suppliers, hotels, and transport partners | sotc.in | Product Director, Destination Manager, Commercial Head | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Director of Tourism / Marketing Director | Marketing / Public Relations | Director / VP | Owns destination promotion, campaigns, and partnership strategy |
| 2 | Head of Partnerships / Business Development Director | Business Development | Director / Head | Responsible for alliance building, lead conversion, and distribution deals |
| 3 | Procurement Manager / Strategic Sourcing Manager | Procurement | Manager / Senior Manager | Evaluates suppliers for hospitality, travel services, events, and marketing support |
| 4 | Sales Director / Revenue Manager | Sales / Revenue | Director / Senior Manager | Drives room nights, packages, and travel trade sales |
| 5 | Category Manager / Product Manager | Product / Commercial | Manager / Senior Manager | Selects and packages destination inventory, tours, and travel products |
| 6 | Operations Director / General Manager | Operations | Director / VP | Controls service delivery, event operations, and service partner selection |
| 7 | Partnerships Manager | Partnerships / Alliances | Manager | Evaluates travel collaborators, cross-promotions, and channel opportunities |
| 8 | CIO / CTO / IT Director | Information Technology | Executive / Director | Relevant for travel tech, booking systems, and digital transformation buying |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Hospitality | Core event sector; hotels, resorts, and travel service buyers are central to the audience | Hotel groups, resort chains, and convention properties |
| 2 | Leisure, Travel & Tourism | Directly aligned with the event’s stated purpose and audience | Tour operators, tourism boards, destination sellers |
| 3 | Events Services | Useful for conclave, booth, and hosted buyer program buyers | Event planners, exhibition services, conference buyers |
| 4 | Marketing & Advertising | Destination promotion and campaign execution are central to tourism buying | Tourism campaigns, media buying, creative agencies |
| 5 | Information Technology & Services | Relevant for travel tech, booking systems, and digital commerce buyers | OTAs, travel software, CRM, analytics |
| 6 | Retail | Retail travel buyers, gift shops, airport retail, and consumer travel services | Travel retail and consumer-facing travel brands |
| 7 | Airlines/Aviation | Air transport is a key enabler of tourism distribution | Airline partnerships, route marketing, corporate travel |
| 8 | Logistics & Supply Chain | Relevant for transport, movement, and destination servicing partners | Transport vendors, travel support services, event logistics |
| 9 | Government Administration | State and public tourism bodies are likely stakeholder buyers | Tourism departments and public-sector destination marketing |
| 10 | Wholesale | Tour wholesalers and consolidators are key in travel distribution | Travel wholesalers and package distributors |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 100,000+ | Estimated / organizer-claimed | Official website homepage | This figure is stated on the event website and is not independently validated here |
| Exhibitor count | 2000+ | Estimated / organizer-claimed | Official website homepage | No separate current-year exhibitor directory was provided in the content reviewed |
| Country reach | 10+ countries | Estimated / organizer-claimed | Official website homepage | Indicates international participation potential |
| Indian states / UTs reach | 25+ | Estimated / organizer-claimed | Official website homepage | Supports broad domestic coverage |
| Buyer count | Not publicly confirmed | Not confirmed | Official website content reviewed | Attendance figure not publicly confirmed by the organizer. |
| Speaker count | Not publicly confirmed | Not confirmed | Official website content reviewed | No current speaker agenda was included in the reviewed content |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Destination marketing | Visibility for cities, states, and countries | Campaign partnerships, advertising, and trade show promotion | Media packages, tourism boards, creative services |
| Hospitality partnerships | Room nights, group bookings, and referrals | B2B meetings with hotel sales and procurement teams | Hotel services, event hospitality, CRM |
| Tour packaging and distribution | Inventory, rates, and booking channels | Meet tour operators, wholesalers, and OTAs | Packaging, channel management, pricing tools |
| Travel technology | Automation, booking, analytics, and CRM | Target IT and digital transformation decision-makers | Travel software, booking engines, BI tools |
| Government tourism procurement | Public promotion, programs, and partner selection | Engage state tourism departments and public bodies | Consulting, campaign delivery, event management |
| Transportation and mobility | Air, rail, and ground transport partnerships | Meet route marketers and travel distribution teams | Mobility services, transfer solutions, ticketing |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is directly centered on travel and tourism buyers, destination marketers, and hospitality stakeholders. |
| Decision-maker availability | High | Likely to attract marketing heads, partnership leaders, procurement managers, and tourism officials. |
| Data collection potential | Medium | Strong prospecting value, but current-year public attendee/exhibitor lists were not provided in the reviewed content. |
| Apollo targeting potential | Very High | Clear industry and title clusters exist across hospitality, travel, tourism, events, marketing, and government. |
| Geographic targeting potential | High | Good for India-focused and regional trade targeting, with some international tourism reach. |
| Best outreach approach | High-touch B2B outreach | Use segmented outreach by destination, hospitality, travel tech, and public-sector tourism buyers. |
| Overall lead quality | High | Strong lead-gen event for travel industry prospecting, partnership building, and attendee list sales. |
| Best use case | Lead generation and attendee list building | Especially effective for tourism suppliers, hospitality vendors, travel tech firms, and event marketers. |
| Limitations / risks | Venue and verified attendee list not publicly confirmed | Use official website claims carefully and separate confirmed participation from prospecting targets. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Hospitality; Leisure, Travel & Tourism; Events Services; Marketing & Advertising; Government Administration; Information Technology & Services; Airlines/Aviation; Logistics & Supply Chain; Wholesale; Retail | Focus on the event’s most commercially relevant buyer ecosystems |
| Departments | Procurement; Business Development; Partnerships; Marketing; Sales; Operations; IT; Product | Reach decision-makers who influence vendor selection and trade deals |
| Seniority | Manager; Senior Manager; Director; VP; CXO | Prioritize people with buying authority and partnership oversight |
| Job titles | Procurement Manager, Head of Partnerships, Marketing Director, Revenue Manager, Tourism Director, Sales Director, Category Manager, Product Head, Operations Director, IT Director | Build targeted outreach lists aligned to travel trade decision-making |
| Geography | India; Rajasthan; Delhi NCR; Mumbai; Bengaluru; Hyderabad; Chennai; Pune; Ahmedabad; Goa | Capture both host-region and national travel trade buyers |
| Employee size | 11-50; 51-200; 201-500; 501-1000; 1000+ | Include SMEs, mid-market travel firms, and large hospitality or travel groups |
| Keywords | tourism, hospitality, travel, destination, OTA, DMC, hotel, resort, airline, MICE, partnership, procurement, supplier, booking, itinerary | Refine search around commercial travel and event-buying intent |
| Company type | Public company; privately held; government-related organizations; associations | Include both private travel sellers and public-sector destination organizations |
| Suggested exclusions | Pure consumers; unrelated exhibitors; non-travel event businesses | Keep outreach relevant and reduce low-intent contacts |
Suggested Apollo Search Logic: (hospitality OR tourism OR travel OR airline OR "event services" OR "government administration") AND (procurement OR partnerships OR marketing OR sales OR operations OR product) AND (director OR VP OR manager OR head)
Client Fit Review Required
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| India Travel Mart official website | Official organizer source | Event name, Jaipur edition, dates, claimed exhibitor/footfall figures, audience scope, and organizer identity | High for organizer-stated facts; estimate only for attendance claims |
| ITM India homepage content reviewed | Official event page content | Series locations, promoted participation scale, and tourism focus | High |
| ITM India registration / navigation pages | Official event website structure | Confirmed that the event is presented as a travel and tourism exhibition with visitor and exhibitor participation pathways | High |
| Venue / city venue page | Not available in reviewed content | Venue not publicly confirmed from the provided official content | Not verified |
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