CategoryAuto & Automotive
INAPA Surabaya - International Exhibition for the Automotive Industry
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About this event
INAPA Surabaya – International Exhibition for the Automotive Industry
INAPA is positioned as a major international automotive exhibition in Indonesia, focused on bringing together global and regional stakeholders across the automotive aftermarket and mobility ecosystem. Based on the event’s official information, the show is described as the largest and most influential international trade exhibition for the automotive industry in Indonesia and one of the leading automotive events in Southeast Asia.
Event Dates
26–28 May 2027
Venue / Location (Officially Stated)
Jakarta International Expo (JIExpo) Kemayoran, Jakarta, Indonesia
Important Note on “Surabaya”
The official source provided describes INAPA 2027 as being held in Jakarta. If you require a Surabaya-specific edition, the city/venue details for that particular event instance are not included in the provided official text, so we cannot reliably confirm the Surabaya venue from the source.
Event Type & What the Exhibition Covers
The exhibition is designed as a business platform connecting manufacturers, suppliers, distributors, buyers, government institutions, and industry professionals from around the world. It showcases innovations and products across the automotive parts and aftermarket value chain.
According to the official event description, the exhibition includes products and solutions such as:
- Automotive parts and components
- Electric vehicles
- Batteries
- Charging infrastructure
- Automotive accessories
- Workshop equipment
- Lubricants
- Fleet management solutions
- Aftermarket products
Co-Located Programs & Industry Scope
INAPA 2027 is described as being co-located with multiple related industry events. This expands the reach beyond only automotive parts into adjacent sectors of the mobility supply chain. Co-located events (as listed in the official source) include:
- INABIKE 2027
- Tyre & Rubber Indonesia 2027
- Lube Indonesia 2027
- EV & Charging Indonesia 2027
- Fastener & Hardware Indonesia 2027
Why This Event Matters (Business Positioning)
The official description emphasizes that Indonesia is presented as the largest automotive market in ASEAN and a key manufacturing hub. The event is framed as an opportunity for international companies to pursue:
- Business growth
- Strategic partnerships
- Market expansion
- Networking opportunities
- Business matchmaking programs
- Direct engagement with key decision-makers
- Industry insights
Audience Scale Indicators (From Official Event Page)
The official page provides these headline figures:
- 1500 Exhibitors
- 25 Countries (networking international participation)
- 50,000 Visitors
- 30,000 square meters (nett) (area size)
Edition Context
The official event description notes that INAPA 2027 is entering its 16th edition.
Example Attendee / Buyer Sentiment (Testimonial)
The official website includes a testimonial from a client (SAMPA), describing the exhibition as a strong opportunity to reach “users” and “big importers” in the region, and highlighting the value of meeting industry contacts locally.
Best Use for Buyer Research (What We Should Target)
For buyer research and attendee-list targeting, INAPA is best positioned for automotive aftermarket and ecosystem buyers, including decision-makers involved in importing, distribution, procurement, service workshops, fleet operations, and electrification infrastructure—especially because the event is co-located across EV/charging, tyres/rubber, lubricants, and related industrial supply chain categories.
Next Step to Finalize Surabaya Requirements
If your request specifically requires INAPA Surabaya (not Jakarta), please share the official Surabaya event page link or the Surabaya edition’s dates/venue. With that, we can produce an accurate, source-aligned description and event research summary for the correct city edition.
Data sheet
INAPA Surabaya - International Exhibition for the Automotive Industry – Event Attendee & Buyer Profile Analysis
Event Date: 11–13 November 2026
Location: Grand City Convex, Surabaya, Indonesia
Event Status: Upcoming
Research Date: 1 July 2026
Event Overview
| Event Name | INAPA Surabaya - International Exhibition for the Automotive Industry |
| Event Date | 11–13 November 2026 |
| Event Status | Upcoming |
| Venue | Grand City Convex |
| City | Surabaya |
| State / Region | East Java |
| Country | Indonesia |
| Organizer | GEM Indonesia |
| Official Event Website | inapa-exhibition.net |
| Event Type | International trade exhibition / B2B automotive industry expo |
| Primary Category | Auto & Automotive |
| Secondary Applicable Categories | Industrial Engineering; Logistics & Transportation; Packing & Packaging; Power & Energy |
| Audience Reach | National with international buyer and supplier reach |
| Estimated Attendance / Expected Footfall | 50,000 visitors (organizer-published event metric on official website; not independently audited) |
| Attendance Data Reliability | Medium - organizer-published figure; event-specific current-year attendance figure not publicly confirmed |
| Main Purpose of Event | To connect automotive manufacturers, suppliers, distributors, buyers, and industry professionals for sourcing, business development, networking, and market expansion in Indonesia and ASEAN |
About the Event
INAPA Surabaya is positioned as a B2B automotive industry exhibition focused on auto parts, accessories, workshop equipment, lubricants, fleet solutions, batteries, charging infrastructure, and aftermarket products. Based on the official event website, the INAPA brand is part of a broader international exhibition platform serving Indonesia’s automotive ecosystem and connecting regional and global market participants.
The event matters because Indonesia remains one of ASEAN’s largest automotive markets and an important manufacturing and distribution hub. For exhibitors, distributors, buyers, and procurement teams, INAPA creates a practical environment for sourcing, partner development, channel expansion, product discovery, and direct engagement with decision-makers across the automotive supply chain.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Procurement and sourcing teams | OEMs, tier suppliers, distributors, fleet operators | Evaluate suppliers, negotiate pricing, approve vendor onboarding | High-value contacts for parts, components, tooling, and services |
| OEM purchasing teams | Automotive assemblers and vehicle brands | Source parts, materials, logistics, and engineering services | Key for component makers, automation suppliers, and quality providers |
| Distributors and importers | Auto parts importers, regional wholesalers, channel partners | Select brands, manage distribution rights, and place bulk orders | Strong match for aftermarket, accessories, and replacement parts suppliers |
| Retail and e-commerce buyers | Auto accessory retailers, online sellers, marketplaces | Merchandise selection, category planning, supplier approval | Useful for branded accessories, consumables, and fast-moving aftermarket items |
| Fleet and transport operators | Logistics firms, delivery fleets, bus operators, ride-hailing fleets | Buy maintenance products, telematics, fuel-efficiency tools, EV solutions | Relevant for lubricants, fleet management, tires, batteries, and service equipment |
| Workshop and service center owners | Repair chains, independent garages, franchised service centers | Purchase tools, diagnostic systems, lifts, consumables, and parts | Strong audience for workshop equipment and service-related suppliers |
| Engineering and product development teams | OEM engineering, tier suppliers, EV system developers | Evaluate technical fit, certification, and innovation capability | Important for advanced materials, components, EV tech, and automation |
| Government and public-sector stakeholders | Transport agencies, industrial bodies, EV and infrastructure programs | Policy, procurement, project approval, and ecosystem development | Relevant for infrastructure, charging, safety, and localization initiatives |
| Industry consultants and associations | Automotive associations, technical advisors, market consultants | Influence buying decisions, recommendations, and market access | Useful for partnership-building, visibility, and thought leadership |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Surabaya | Local industry buyers, distributors, workshops, fleet operators | High | Largest city in East Java and a major commercial gateway in eastern Indonesia |
| East Java region | Manufacturers, distributors, industrial buyers, fleet and service companies | High | Strong industrial and logistics base supports regional attendance |
| Jakarta and Greater Jakarta | OEMs, distributors, importers, corporate procurement teams | Very High | National headquarters for many automotive and trading companies |
| West Java and Central Java | Manufacturing, logistics, procurement, and technical buyers | High | Major automotive production and supplier corridors |
| ASEAN markets | Regional distributors, importers, suppliers, sourcing teams | Medium to High | Official website positions INAPA as an international platform with ASEAN relevance |
| International buyers and suppliers | Asia-Pacific and global automotive trade participants | Medium | Likely for sourcing, channel expansion, and partner searches |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification: Global | Official website presents INAPA as an international trade exhibition with global supplier and buyer participation |
| Secondary reach description | National and ASEAN-heavy | Strong Indonesian buyer concentration with meaningful cross-border automotive sourcing interest |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Astra International | Automotive group / OEM and distribution buyer | Major Indonesian automotive ecosystem participant with broad procurement and supply chain needs | astra.co.id | Procurement Manager, Strategic Sourcing Manager, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Toyota Astra Motor | OEM / distributor buyer | Vehicle assembly and parts sourcing relevance for components and logistics suppliers | toyota.astra.co.id | Purchasing Manager, Supplier Quality Manager, Production Planning Manager | Strong Market Fit, Attendance Not Confirmed |
| Honda Prospect Motor | OEM buyer | Potential sourcing interest in parts, tooling, EV-related components, and workshop support | hondaprospectmotor.co.id | Procurement Manager, Engineering Manager, Plant Manager | Strong Market Fit, Attendance Not Confirmed |
| Mitsubishi Motors Krama Yudha Indonesia | OEM buyer | Relevant for auto parts, materials, manufacturing, and supplier development discussions | mitsubishi-motors.co.id | Sourcing Manager, Supplier Development Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Isuzu Astra Motor Indonesia | Commercial vehicle OEM buyer | Commercial vehicle and fleet-oriented sourcing makes this a relevant procurement target | isuzu-astra.com | Procurement Manager, Fleet Solutions Manager, Plant Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| Daihatsu Astra Motor | OEM / distribution buyer | Potential demand for parts, accessories, maintenance, and supply chain partners | daihatsu.co.id | Category Manager, Procurement Lead, Logistics Manager | Strong Market Fit, Attendance Not Confirmed |
| United Tractors | Industrial and equipment buyer | Relevant for fleet, heavy equipment, lubricants, maintenance, and workshop systems | unitedtractors.com | Procurement Director, Operations Manager, Maintenance Manager | Strong Market Fit, Attendance Not Confirmed |
| Astra Otoparts | Parts manufacturer and sourcing buyer | Has direct interest in components, production equipment, materials, and supplier partnerships | astramotor.co.id / astra-otoparts.com | Strategic Sourcing Manager, Manufacturing Manager, Quality Manager | Strong Market Fit, Attendance Not Confirmed |
| Maspion Group | Distributor / industrial buyer | East Java-based business group with trading and manufacturing relevance to automotive aftermarket channels | maspion.co.id | Procurement Manager, Business Development Director, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Blue Bird Group | Fleet operator / mobility buyer | Large fleet operator likely to evaluate maintenance products, telematics, and EV-related solutions | bluebirdgroup.com | Fleet Manager, Procurement Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Jasa Marga | Infrastructure / fleet / public-sector buyer | Relevant for fleet, toll operations, service equipment, and mobility technology suppliers | jasamarga.com | Procurement Officer, Operations Manager, Facilities Director | Strong Market Fit, Attendance Not Confirmed |
| Pertamina Lubricants | Lubricant buyer / supplier-side but also a major market stakeholder | Potential buyer and ecosystem partner for workshop, distribution, and industrial supply relationships | pertaminalubricants.com | Business Development Director, Channel Manager, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Head of Procurement | Procurement | Executive | Owns sourcing strategy, vendor approvals, and large purchasing decisions |
| 2 | Procurement Manager / Sourcing Manager | Procurement | Mid to Senior | Directly evaluates suppliers and commercial offers |
| 3 | Strategic Sourcing Manager | Supply Chain / Procurement | Mid to Senior | Important for competitive supplier selection and long-term agreements |
| 4 | Supply Chain Director / Manager | Supply Chain | Senior | Influences supplier mix, logistics, and inventory planning |
| 5 | Category Manager / Buying Manager | Commercial / Merchandising | Mid to Senior | Relevant for aftermarket, accessories, and parts assortment decisions |
| 6 | Operations Director / Operations Manager | Operations | Senior | Oversees service delivery, fleet, maintenance, and production continuity |
| 7 | Engineering Manager / Product Development Manager | Engineering | Mid to Senior | Evaluates technical compatibility, innovation, and product performance |
| 8 | Fleet Manager / Transport Manager | Fleet / Logistics | Mid to Senior | Buys maintenance, telematics, EV, and operational efficiency solutions |
| 9 | Workshop Owner / Service Center Director | Service / Aftermarket | Owner / Senior Manager | Key for tooling, equipment, and recurring consumables |
| 10 | Business Development Director / Partnerships Director | Commercial | Senior | Looks for channel, distribution, and alliance opportunities |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Automotive | Core industry category for OEMs, parts, and aftermarket | Auto parts, components, assembly, and distribution buyers |
| 2 | Logistics & Supply Chain | Relevant for distribution, fleet, warehousing, and transportation buyers | Fleet operators, importers, wholesalers, transport companies |
| 3 | Wholesale | Distributors and channel partners are important attendees | Regional distributors and bulk buyers |
| 4 | Import & Export | Cross-border sourcing and trade are central to the show | Importers, export distributors, trading houses |
| 5 | Machinery | Workshop equipment and production machinery fit the event profile | Tooling, diagnostics, lifts, factory equipment |
| 6 | Electrical/Electronic Manufacturing | EV systems, electronics, and vehicle components are relevant | Sensors, charging systems, electrical components |
| 7 | Industrial Automation | Manufacturing automation and plant efficiency matter to exhibitors and buyers | Factory systems, controls, robotics, quality tools |
| 8 | Energy / Oil & Energy | Lubricants, fuel efficiency, and charging infrastructure are visible themes | Lubricants, EV charging, energy solutions |
| 9 | Construction | Fleet and equipment users from construction sectors often attend | Heavy-duty vehicles, maintenance products, service equipment |
| 10 | Government Administration | Infrastructure, EV, transport, and industrial policy stakeholders can attend | Public-sector procurement and policy engagement |
| 11 | Transportation/Trucking/Railroad | Fleet buyers and operators are a strong fit | Fleet management, parts, tires, maintenance solutions |
| 12 | Retail | Accessory resellers and aftermarket retail channels are relevant | Category buyers, retail chains, e-commerce sellers |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 50,000 visitors | Estimated / organizer-published | Official website event metric | Attendance figure not publicly confirmed by the organizer for this specific edition |
| Exhibitor count | 1,500 exhibitors | Organizer-published | Official website event metric | Useful indicator of market scale; not independently audited in this report |
| Buyer count | Not publicly confirmed | Unavailable | No official buyer total published in reviewed content | Use attendee segmentation rather than buyer headcount |
| Speaker count | Not publicly confirmed | Unavailable | No verified agenda count in reviewed content | May vary by edition and co-located programs |
| Sponsor count | Not publicly confirmed | Unavailable | No verified sponsor total in reviewed content | Use exhibitor and visitor data for prospecting models |
| Historical attendance | 50,000 visitors / 1,500 exhibitors / 25 countries / 30,000 sqm | Organizer-published historical / event-fact-sheet style evidence | Official website content | Best used as directional market scale evidence |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Approved suppliers, lower cost, dependable supply | Vendor meetings and sourcing introductions | Components, aftermarket parts, materials, and services |
| Aftermarket products | Reliable demand, margin-friendly products | Retail and distributor conversations | Accessories, replacement parts, consumables |
| Workshop equipment | Modern repair tools and productivity improvements | Live demos and service-center outreach | Lifts, diagnostics, tools, balancing equipment |
| EV and charging infrastructure | New mobility investment and infrastructure build-out | Innovation showcases and decision-maker meetings | Chargers, batteries, power electronics, cables |
| Fleet management | Efficiency, uptime, fuel savings, telematics | Fleet operator targeting and ROI-led meetings | Telematics, maintenance planning, analytics, service contracts |
| Supply chain resilience | Alternative suppliers and local sourcing | Partnering with OEMs and tier suppliers | Local manufacturing, regional distribution, and inventory support |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Automotive sourcing, distribution, fleet, and workshop buyers are core to the event |
| Decision-maker availability | High | Procurement, commercial, and operations leaders are likely to attend or be represented |
| Data collection potential | High | Good for exhibitor scans, lead lists, and account-based outreach |
| Apollo targeting potential | Very High | Clear industries, job titles, and company types make Apollo segmentation efficient |
| Geographic targeting potential | High | Strong Surabaya, East Java, Jakarta, and ASEAN targeting options |
| Best outreach approach | Account-based outreach + role-based email sequencing | Focus on procurement, sourcing, and commercial leaders with event-specific value propositions |
| Overall lead quality | High | Strong event fit for B2B attendee list building and buyer generation in automotive supply chains |
| Best use case | Prospecting, exhibitor sales, distributor targeting, and buyer profiling | Useful for event lead gen, exhibitor account plans, and attendee intelligence |
| Limitations / risks | Current-year attendee list not publicly verified | Do not assume specific companies will attend unless officially confirmed |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Automotive; Logistics & Supply Chain; Wholesale; Import & Export; Machinery; Electrical/Electronic Manufacturing; Industrial Automation; Government Administration | Capture automotive buyers, distributors, fleet operators, and industrial procurement teams |
| Departments | Procurement; Supply Chain; Operations; Engineering; Business Development; Product; Fleet; Facilities | Target decision-makers and operational influencers |
| Seniority | Manager; Director; VP; CXO; Owner | Prioritize budget holders and contract approvers |
| Job titles | Procurement Manager, Sourcing Manager, Category Manager, Supply Chain Director, Fleet Manager, Operations Director, Business Development Director, Purchasing Manager, Engineering Manager, Plant Manager | High-intent titles with likely relevance to event themes |
| Geography | Indonesia; East Java; Jakarta Metropolitan Area; West Java; ASEAN | Align with exhibitor and visitor catchment areas |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000; 5,001+ | Cover SMEs, distributors, and enterprise buyers |
| Keywords | automotive parts, aftermarket, OEM, distributor, importer, fleet, workshop, lubricants, EV charging, tire, accessory, supply chain, procurement | Increase precision in search results |
| Company type | Public company; private company; subsidiary; distributor; trading company; manufacturer; fleet operator | Useful for separating buyers from exhibitors and supplier-side accounts |
Suggested Apollo Search Logic: automotive OR aftermarket OR OEM OR distributor OR importer OR fleet OR workshop AND (procurement OR sourcing OR purchasing OR supply chain OR operations OR category manager OR business development) AND Indonesia OR East Java OR Jakarta. Prioritize senior managers, directors, VPs, and owners at companies with automotive, logistics, wholesale, and industrial manufacturing relevance.
Client Fit Review Required
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| INAPA official website | Official organizer source | Organizer identity, event positioning, event scale claims, INAPA brand description, international automotive focus | High |
| Official website - INAPA 2027 event description | Official event page content | Exhibition scope, target audience, co-located show ecosystem, and official event narrative | High |
| Official website event metrics | Organizer-published fact sheet | 1500 exhibitors, 25 countries, 50,000 visitors, 30,000 sqm claim | Medium |
| Official website navigation and exhibitor/visitor sections | Official site structure | Confirmed presence of exhibitor lists, visitor registration, floor map, business program, and event information pages | High |
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Tell us your work email and our AI instantly builds a buyer list matched to INAPA Surabaya - International Exhibition for the Automotive Industry — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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