About this event

IEEE Applied Power Electronics Conference & Expo (APEC) — Event Research & Buyer Fit

Event essentials (from official source)

• Event name: IEEE Applied Power Electronics Conference & Exposition (APEC)
• Dates: March 7–11, 2027
• Venue: Ernest N. Morial Convention Center
• City, Country: New Orleans, Louisiana, USA
• Core positioning: Focuses on the practical and applied aspects of the power electronics business (not only research/design—also industry developments and products/services).

1) Who attends (BUYERS / ATTENDEES)

APEC is designed for professionals working in power electronics across both the engineering and product lifecycle continuum. While attendance includes researchers and academics presenting technical work, the buyer-relevant audience is typically concentrated in industry functions that evaluate technology, select components/suppliers, influence product roadmaps, and adopt engineering tools and test solutions.

Most likely buyer/decision-attendee groups

• Power electronics engineering leaders: directors/managers of power electronics, power conversion, motor drives, and traction/inverter teams.
• Applications engineering teams: power electronics applications engineers, solutions engineers, and field application engineers focused on customer design-in.
• Product and platform ownership: product managers for power modules, power supplies, EV/industrial drive platforms, onboard chargers, inverters, and power management IC ecosystems.
• Hardware and procurement-influencing engineering roles: engineering managers and technical leads who coordinate evaluation of components (semiconductors, magnetics, capacitors, thermal management).
• Supply chain and vendor evaluation stakeholders: sourcing/procurement teams supporting indirect procurement for components, lab/test hardware, and EDA/simulation tooling.
• Technical education and enablement: teams responsible for training, professional education seminars, and internal technical upskilling (often in corporate R&D or engineering ops).
• Industry exhibitors/partners: component suppliers, equipment vendors, simulation tool providers, and test instrumentation companies engaging in technical dialogues.

In practical terms, the event’s structure strongly signals that buyers show up to compare technology directions and supplier capabilities: Professional Education Seminars, Technical Sessions (peer-reviewed papers + deep dives), Industry Sessions (industry-friendly, presentation format), and an Exposition centered on components and tools.

2) Where the show is happening + attendee geographic origin

Location: Ernest N. Morial Convention Center, New Orleans, Louisiana, USA.

Attendee geographic origin (reliably inferred pattern for IEEE-branded international conferences): APEC generally draws a multinational audience because power electronics is a global industry and the technical community is international. For targeting, we can typically expect a mix of:

Geographic concentration we should plan for

• United States (strong): local/national industry representation and IEEE community footprint.
• Europe (strong): component manufacturers and automotive/industrial drive ecosystem participation.
• Asia-Pacific (strong): especially for power semiconductor and magnetics/thermal ecosystem suppliers and engineering teams.
• Middle East / Latin America (selective): typically through multinational corporate engineering groups and vendor presence.

If we need to optimize by region, we recommend building buyer lists that emphasize companies with global engineering operations: power semiconductors, magnetics/capacitor suppliers, simulation/EDA, thermal management, and EV/industrial drive OEMs or Tier suppliers.

3) Audience reach (Local / National / Global)

Reach type: Global technical and industry reach, with a strong anchor in the United States.

The conference format suggests worldwide participation because it includes: international technical submissions, global industry presentations, and an exposition featuring a large set of technology vendors. In addition, power electronics supply chains and engineering talent are distributed across multiple continents.

4) Sample buyer company names (BUYERS ONLY) + Websites

Below are buyer-aligned company targets (component suppliers, OEMs with engineering purchasing influence, and engineering tool providers) that are highly likely to have onsite engagement or representation at an applied power electronics conference. These are meant as a starting point for Apollo-style buyer research workflows (role + industry matching).

Important buyer-fit logic used here

• We prioritize companies that sell or influence the power electronics stack mentioned by the event positioning: power semiconductors, ICs, magnetics, capacitors, wire, thermal management, and simulation tools.
• We prioritize companies that have engineering teams responsible for evaluation, design-in, platform decisions, and technical partnerships.
• We prioritize companies that typically sponsor/participate in IEEE power electronics ecosystems and exhibit at component/tool focused conferences.

5) Job profiles, industries & event type

Event type

• Conference + Exposition
• Engineering & technology transfer (practical and applied power electronics)
• Industry-focused technical sessions (industry-friendly format, presentation style)
• Professional education seminars (18 seminars mentioned in the official highlights section)

Job profiles to target

• Director/Head of Power Electronics (R&D or Engineering)
• Power Electronics Engineering Manager
• Applications Engineering Manager / Head of Applications
• Solutions Architect / Solutions Engineering Lead (Power)
• Product Manager (Power Modules / Power ICs / Inverters / Converters)
• Technical Marketing (Power Electronics) (often influences platform adoption and evaluation)
• Hardware Engineering Lead / Power Systems Lead
• Thermal Engineering Lead / Thermal Systems Manager
• Simulation / EDA / System Design Engineering Manager
• Procurement/Sourcing (Indirect + Engineering) with technical screening influence
• Test & Validation Engineering Manager
• R&D Program Manager (Power Conversion)
• Industry partnership / business development (Power electronics components & platforms)

Best-fit industries (from the provided Apollo industry list)

We’ll map APEC into the closest matching industry filters to improve buyer relevance. Recommended industries to use as starting filters:

• Semiconductors
• Electrical/Electronic Manufacturing
• Machinery
• Mechanical or Industrial Engineering
• Industrial Automation
• Automotive
• Renewables & Environment (for power conversion in inverters and energy systems)
• Computer Software (for simulation tools and engineering software)
• Information Technology & Services (if the tool provider spans simulation, digital design environments, or engineering IT)
• Defense & Space (power electronics in mission-critical power management)
• Logistics & Supply Chain (only for buyer roles tied to component supply planning; less central than engineering)

6) Estimated attendance (expected total footfall)

APEC is a major IEEE-branded power electronics conference with a dedicated exposition. However, the official website text provided here does not include an explicit attendance number.

Reliable estimate approach (without inventing a number):

• For accuracy, we recommend collecting attendance/registration figures from the event’s official attendee count disclosures, past-year reports, or organizer press releases.
• In the meantime, for business planning, we treat this as a high-volume international technical conference with meaningful buyer density concentrated in the exposition and industry sessions.

If you share your target buyer persona and geography priority, we can also help define an engagement “coverage goal” (how many buyer contacts we aim to source per key role/industry segment).

7) Key focus areas & buyer engagement

APEC messaging emphasizes applied power electronics and practical value. That typically translates into buyer interest across engineering evaluation and adoption decisions.

Key focus areas (what buyers come to learn/evaluate)

• Power semiconductors and ICs: devices, performance, reliability, switching behavior, and application fit.
• Magnetics: inductors, transformers, high-frequency magnetics design considerations.
• Capacitors & energy storage components: ripple performance, lifetime, thermal behavior.
• Wire and interconnect considerations: conduction, efficiency, thermal management, and system integration.
• Thermal management: cooling approaches, materials, and system-level thermal design.
• Simulation and design tooling: modeling, verification, and faster design cycles.
• Industry developments: how companies are bringing solutions to market (industry sessions are presentation-only format).
• Professional education seminars: condensed learning pathways from leading professionals.

Buyer engagement angles we recommend

• “Evaluation-ready” positioning: highlight how your offering reduces design time and improves performance predictability (for engineering buyers).
• “Application fit” positioning: map content to EV/inverters/drives/renewables/industrial power conversion use cases.
• “Tooling and validation” positioning: emphasize simulation-to-test correlation and reliability outcomes.
• “Supplier/design-in” positioning: if your client sells components, focus on customer qualification, reliability, and documentation support.
• “Training/education” positioning: if your client sells courses/software for engineers, align with the seminar ecosystem.

8) Client-product fit (required): please share your client website

To build the best buyer list for APEC based on your client’s exact needs, we need the client website. Please send the website URL (or product page) so we can classify whether the strongest buyers are: component suppliers’ procurement/design-in teams, OEM power systems engineers, or engineering tool/simulation buyers.

What we will do once you share the website: we will map the product category to the event’s technical stack (semiconductors/ICs, magnetics, capacitors, thermal management, wires, simulation tools) and then recommend the highest-likelihood buyer roles and industries to target.

In the meantime (generic best-fit buyers based on APEC’s known ecosystem)

Below we provide a strong starting set of buyer companies aligned to power electronics, power semiconductor ecosystems, and engineering tools. Once you share your client website, we will refine this list to the most relevant subset.

9) Priority buyer samples table (15–20 BUYERS with roles to target)

Priority	Company	Website	Best Title to Target	Why This is a Good Buyer Fit
1	Texas Instruments	ti.com	Power Electronics Applications Engineer / Applications Manager (Power)	Strong alignment with power ICs and practical power conversion design-in across industrial and automotive systems.
2	Infineon Technologies	infineon.com	Head of Applications Engineering / Power Solutions Manager	Direct fit to power semiconductors, MOSFET/IGBT ecosystem, and power module/application evaluation needs.
3	STMicroelectronics	st.com	Director, Power Products Applications / Product Marketing Manager (Power)	Relevant to applied power electronics demand for practical device adoption, documentation, and system fit.
4	Analog Devices	analog.com	Power Management Product Manager / Applications Engineering Manager	Strong buyer alignment for power management ICs used in conversion, control, and monitoring in industrial power designs.
5	NXP Semiconductors	nxp.com	Product Marketing Manager (Power/Industrial) / Technical Marketing Lead	Likely participates where power electronics intersects with control, safety, and industrial power system intelligence.
6	onsemi	onsemi.com	Applications Engineering Manager / Director, Power Solutions	Fit for power semiconductors and reliability-focused product adoption used in converters and drives.
7	Renesas	renesas.com	Power & Industrial Systems Manager / Application Engineer (Power)	Useful for buyers working on power control, motor drives, and industrial power electronics integration.
8	Microchip Technology	microchip.com	Applications Engineering Manager / Product Manager (Motor Control/Power)	Good fit where power electronics converges with motor control, embedded control, and practical power conversion systems.
9	Infineon’s ecosystem suppliers (Magnetics/Capacitors/Thermal alignment via partner footprint)	infineon.com	Supplier Quality Manager / Technical Buyer (Power Components)	Targets procurement-influencing roles that need vendor qualification for power component supply chains.
10	Johnson Electric	johnsonelectric.com	Engineering Manager, Power Electronics / Drive Systems Manager	Relevant to applied drive systems where inverters and power electronics are key to product performance.
11	Schneider Electric	se.com	Director, Power Conversion Engineering / Solutions Engineering Lead	Strong fit for industrial power conversion, drives, and system-level adoption of power electronics solutions.
12	Siemens	siemens.com	Head of Power Engineering / Power Conversion R&D Manager	Good buyer fit for industrial systems, drive technologies, and large-scale power electronics integration.
13	ABB	abb.com	Power Conversion Engineering Manager / Technical Program Manager	Strong alignment with drives, converters, and system integration where applied power electronics is central.
14	Power Integrations	power.com	Applications Engineering Manager / Product Marketing Manager (Flyback/Conversion)	Directly relevant to power conversion ICs used in applied power electronics designs.
15	Ansys	ansys.com	Director, Simulation & Verification (Power/Electronics) / Product Manager (Engineering Tools)	Excellent fit for simulation tooling buyers tied to design validation and faster engineering cycles.
16	Cadence Design Systems	cadence.com	Product Manager / Segment Marketing Lead (Electronics Design)	Good fit for engineering software and design environments relevant to applied power electronics workflows.
17	Keysight Technologies	keysight.com	Director, Test & Measurement Solutions (Power/Electronics) / Applications Engineer	High relevance for validation, measurement, and testing systems used in power electronics engineering.
18	Rohm Semiconductor	rohm.com	Power Devices Applications Manager / Product Marketing Manager (Power)	Strong fit for power device buyers and design-in stakeholders evaluating applied power electronics components.
19	Murata	murata.com	Capacitor/EMI Applications Manager / Product Manager (Power Components)	Fit to magnetics/capacitor/EMI and practical power component evaluation needs.
20	TDK	tdk.com	Magnetics & Power Components Engineering Manager / Product Manager	Strong alignment with magnetics and power electronics component ecosystems used in converters and power supplies.

Final recommendations (how We should use this for research & outreach planning)

• Best buyer intent zones: Exposition Hall + Industry Sessions + Professional Education Seminars (where applied adoption questions surface).
• Best role targeting: Applications Engineering, Power Electronics Engineering Management, Simulation/Verification leadership, Product Management for power devices, and technical enablement teams.
• Best industry targeting: Start with Semiconductors, Electrical/Electronic Manufacturing, Industrial Automation, Machinery, Automotive, and Computer Software (for simulation tools).
• Buyer list quality guardrails: prioritize companies whose product scope matches the power electronics stack explicitly emphasized by the event.

Next step (client website needed for best-fit refinement)

Please share your client website URL and (if available) the exact product category (e.g., power semiconductors, magnetics/capacitors, thermal solutions, wiring/interconnect, power test equipment, or simulation software). After that, We will refine the APEC buyer list to the most relevant priority accounts and the highest-fit job titles for your specific offer.