About this event

HOSTECH by TUSID (Hospitality Technologies Exhibition) — Global Events Deep Research Brief

Official Event Snapshot (from the event’s website)

• Event title: HOSTECH by TUSID (Hospitality Technologies Exhibition / HOSTECH By TUSİD Istanbul Fair)
• Dates: 10–14 November 2026
• Venue: TÜYAP Fair and Congress Center
• City & Country: İstanbul, Türkiye
• Event positioning: “The Largest HORECA Fair in Eurasia” (as stated on the official site)

What the Show Is About (why it matters for buyers)

HOSTECH by TUSID is a HORECA-focused industry exhibition that brings together decision-makers and solution providers around the operational ecosystem of hotels, restaurants, and foodservice businesses. The official site highlights industrial kitchen and gastronomy solutions, including industrial kitchen equipment, catering and service equipment, laundry and finishing equipment, bakery machinery, coffee systems, and supporting turnkey project design/architecture.

Core categories highlighted on the official website

• Industrial Kitchen Equipment
• Patissery and Bakery Machinery and Equipment
• Coffee Machines and Equipment
• Turnkey Project Design and Architecture
• Hotel Guest Amenities
• Service and Catering Equipment
• Laundry and Finishing Equipment
• Cleaning and Hygiene Equipment

1️⃣ Who attends (BUYERS / ATTENDEES)

HOSTECH is positioned as a professional HORECA industry event, not a consumer show. The buyer value typically concentrates in organizations responsible for procurement, operations, and capital projects in hospitality and foodservice. Based on the fair’s industrial kitchen, laundry, bakery machinery, coffee, and project/design focus, the most likely buyer/decision-attendee profiles include:

Primary attendee groups (buyers and high-intent attendees)

• Hotel owners and hospitality group executives who oversee capex, refurbishment, and new property openings
• Hotel operations leadership (e.g., property operations, hotel management) looking to improve workflow efficiency and service consistency
• Restaurant / foodservice operators including chain restaurant operators and independent group owners
• Procurement and purchasing teams focused on product sourcing for kitchens, laundries, housekeeping hygiene, and supplier onboarding
• Kitchen and culinary leadership (executive chefs, culinary directors, kitchen managers) who influence equipment compatibility and performance requirements
• F&B (Food & Beverage) managers focused on menu execution, equipment capacity, and service timing
• Laundry operations managers and housekeeping/laundry supervisors who specify industrial-grade solutions
• Technical / engineering teams for hospitality facilities that validate utility requirements (power, ventilation, water/steam, installation constraints)
• Project design, architecture, and turnkey solution buyers for hospitality builds, renovations, and kitchen/laundry system design
• Industry decision-makers from hospitality services ecosystems such as contract service providers and equipment integrators

Why this attendee composition creates buyer density

Because HOSTECH’s exhibit themes map directly to operational bottlenecks (kitchen throughput, hygiene requirements, laundry reliability, coffee beverage systems, and turnkey facility design), attendee decision-makers often come with active upgrade/expansion needs rather than general browsing alone.

2️⃣ Where the show is happening + attendee geographic origin

Show location

TÜYAP Fair and Congress Center, İstanbul, Türkiye. The official site positions the event as spanning the Eurasia hospitality market.

Attendee geographic origin (reliable signals + what it typically implies)

On the official site, HOSTECH 2025 “At a Glance” mentions: 120 visitor countries. This is a strong indicator that the show attracts multinational participation and cross-border hospitality purchasing interests.

In practical terms, attendees are very likely to be drawn from:

• Turkey and regional markets due to İstanbul’s role as a major gateway for procurement and hospitality investments
• Eurasia / surrounding regional hospitality operators seeking suppliers across kitchen and laundry technologies
• International vendor networks where decision-makers evaluate technology suppliers face-to-face
• Global visitors given the “visitor countries” signal (120 countries stated for the 2025 edition)

Best geographic targeting strategy for buyer outreach

• Regional-first: Türkiye + neighboring/near-region hospitality development markets (to align with language, logistics, and supplier responsiveness)
• International-second: globally active hospitality technology buyers who evaluate suppliers for multi-country footprints

3️⃣ Audience reach (Local / National / Global)

HOSTECH is best categorized as global reach with a strong regional core. The official site states that HOSTECH 2025 had visitors from 120 countries, supporting the claim of international visibility beyond a single national market.

At the same time, the event is hosted in İstanbul (Türkiye), and the fair is explicitly labeled the largest HORECA fair in Eurasia. This typically means a high concentration of regional hospitality stakeholders, plus international buyers looking for hospitality technology solutions.

4️⃣ Sample buyer company names (BUYERS ONLY) + Websites

Below are buyer-style examples that frequently align with HOSTECH’s category themes: industrial kitchens, hotel/restaurant operations, hospitality groups, facility modernization, laundry and hygiene operations, and turnkey hospitality project capabilities. These are provided as target companies to research and match with the right job profiles for outreach.

Important: We should validate each company’s actual relevance to HOSTECH by mapping the company’s segment (hotel group, restaurant group, hospitality operator, procurement arm) to the exhibitor categories (industrial kitchen, bakery machinery, coffee systems, laundry/finishing, hygiene, turnkey design).

Priority	Company	Website	Best Title to Target	Why This is a Good Buyer Fit
1	Marriott International	https://www.marriott.com	Director of Procurement / VP of Procurement (Hotels) / Asset Procurement Lead	Multi-property hotel operator with recurring refurbishment and equipment standardization needs for foodservice, guest operations, and facility systems.
2	Hilton	https://www.hilton.com	VP, Procurement / Director of Procurement / Engineering & Facilities Procurement Lead	Large-scale hotel brand requiring consistent sourcing across kitchens, laundry/housekeeping hygiene, and hospitality service equipment.
3	Accor	https://group.accor.com	Head of Procurement / Director of Capex Projects / Technical Operations Procurement	Hospitality group with structured procurement and modernization programs; strong overlap with industrial kitchen and laundry/amenities areas.
4	Hyatt Hotels Corporation	https://www.hyatt.com	Procurement Manager (Hotels) / Director of Purchasing / Facilities Capex Lead	Global hotel operator where equipment upgrades and vendor onboarding are ongoing across regions.
5	InterContinental Hotels Group (IHG)	https://www.ihg.com	Supplier Management Lead / Director of Procurement / Engineering & Technical Standards Manager	Hotel portfolio organization likely to evaluate kitchen, coffee, and hygiene solutions for standardization and property rollouts.
6	Wyndham Hotels & Resorts	https://www.wyndhamhotels.com	Procurement Director / VP, Asset Improvement / Renovation Equipment Procurement	Hospitality operator with ongoing renovations and standard equipment procurement across hotel properties.
7	Chef & Hotel / Hospitality Group Procurement Unit (target at “restaurant & hotel groups”)	(Use group’s official domain after matching)	Procurement Manager / F&B Operations Manager / Kitchen Capex Lead	Groups managing both hotel F&B and operational kitchens are highly aligned with industrial kitchen equipment and service solutions.
8	Disneyland Resort / Hospitality F&B Operations (large-scale hospitality operators)	https://disneyparks.disney.go.com	Facilities Procurement / Foodservice Operations Procurement / Engineering Standards Lead	Large venues and hospitality ecosystems often run high-demand kitchens and supply programs for reliability, hygiene, and throughput.
9	Compass Group (Contract Foodservice)	https://www.compass-group.com	Procurement Manager / Operations Procurement Director / Technical Foodservice Operations Lead	Foodservice operator with recurring kitchen technology needs and supplier evaluations for large-scale catering operations.
10	Sodexo	https://www.sodexo.com	Procurement Director / Foodservice Operations Procurement Lead	Large contract services company where industrial kitchen solutions and hygiene systems directly impact day-to-day operations.
11	Do&Co	https://www.doco.com	Procurement / Supply Chain Manager (Foodservice) / Technical Operations Procurement	Foodservice operator with complex production environments; strong relevance to industrial equipment, kitchen systems, and service operations.
12	Marriott Vacation Club / Multi-property Vacation Operations (as matched)	https://www.marriottvacationclub.com	Procurement / Maintenance & Facilities Procurement Manager	Vacation hospitality operations require reliable kitchen and hygiene equipment sourcing across locations.
13	Restaurant Group / Multi-site Operators (Turkey-focused targets after matching)	(Use official operator domain after matching)	Operations Director / Purchasing Manager / Kitchen Engineering Lead	Multi-restaurant operators often invest in coffee systems, bakery machinery, and service equipment when scaling or refreshing sites.
14	Hospitality Asset Management (turnkey project decision-makers)	(Use official asset manager domain after matching)	Capital Projects Director / Facilities Renovation Manager / Vendor Selection Lead	Turnkey project and design/architecture alignment: these roles drive the selection of kitchen, laundry, hygiene, and equipment packages.
15	International Bakery & Patisserie Operators (chain operators)	(Use official chain domain after matching)	Head of Operations / Production Manager / Equipment Procurement Lead	Direct alignment with patisserie and bakery machinery; buyers evaluate production line equipment and capacity upgrades.
16	Coffee Shop Chains / Coffee Operators	(Use official chain domain after matching)	Procurement Manager (Coffee) / Operations Director / Beverage Program Manager	Direct alignment with coffee machines and equipment; buyers prioritize uptime, consistent beverage output, and serviceability.
17	Hospitality Laundry Service Providers	(Use official laundry operator domain after matching)	Operations Director / Procurement Lead (Laundry) / Quality & Compliance Manager	High relevance to laundry and finishing equipment, plus hygiene standards across hospitality properties.
18	Facility Management Companies (hospitality-focused)	(Use official FM provider domain after matching)	Head of Facilities / Procurement & Vendor Management / Engineering Manager	Facilities management teams influence hardware choices for hygiene/cleaning systems and operational equipment integration.
19	Major Hotel Investment/Development Firms (capex decision-makers)	(Use official developer domain after matching)	Development Director / Capex Procurement Lead / Technical Project Manager	They commission turnkey designs and specify operational systems for new openings and major renovations.
20	Large Catering / Event Catering Operators	(Use official operator domain after matching)	Kitchen Operations Director / Supply Chain & Procurement Manager	Relevance to industrial kitchen equipment and service catering equipment for high-volume throughput.

Note for accuracy: To finalize the most precise “BUYERS ONLY” list (with exact company names and exact match of titles), we need your client’s product details and their target market scope. Without that, we can only provide the best fit patterns and buyer-type candidates. We can tighten the list immediately once we have your client website.

5️⃣ Job profiles, industries & event type

A) Best job profiles to target (highest likelihood of real buying influence)

• Director/VP of Procurement (Hotels, hospitality groups, contract foodservice)
• Procurement Manager / Supplier Management Lead
• Capital Projects Director / Renovation & Capex Manager
• Facilities / Engineering / Technical Standards Manager
• F&B Manager / Foodservice Operations Manager
• Executive Chef / Culinary Director (for kitchen performance requirements)
• Kitchen Manager / Head of Kitchen Operations
• Operations Director for multi-site restaurant groups
• Laundry Operations Manager / Housekeeping Operations Lead
• Quality, Hygiene & Compliance Manager (especially for cleaning/hygiene equipment)
• Procurement Lead for Coffee / Beverage Programs
• Production Manager / Plant Manager (for bakery/patisserie machinery buyers)
• Project Manager (Turnkey Design/Architecture)

B) Industry & event type mapping (from the event theme)

Event type: Hospitality industry exhibition focused on technology, equipment, and operational solutions for HORECA.

Event vertical fit categories: industrial kitchen and catering equipment, coffee systems, bakery/patisserie machinery, hotel amenities, laundry and finishing, cleaning/hygiene solutions, and turnkey hospitality project design/architecture.

C) Best matching industries (aligned to the provided industry list)

Using the industry taxonomy you shared, the most relevant Apollo-style industry filters for this event typically include:

• Hospitality
• Restaurants
• Food & Beverages (and foodservice-adjacent operations)
• Facilities Services (for hygiene/cleaning and equipment integration)
• Logistics & Supply Chain (sometimes relevant for high-volume catering systems and procurement workflows)
• Building Materials (only when aligned to turnkey hospitality project design and facility build packages)
• Construction (for turnkey hospitality project architecture/design procurement influencers)
• Professional Training & Coaching (only if your client sells foodservice training, operational training, or compliance training solutions)

If your client product is specifically industrial kitchen equipment, coffee systems, bakery machinery, laundry/finishing equipment, or cleaning/hygiene solutions, we should prioritize: Hospitality, Restaurants, and Facilities Services as the primary filters.

6️⃣ Estimated attendance (expected total footfall)

The official website provides “At a Glance” for HOSTECH 2025:

• 364 exhibitors
• 25 total visitors
• 120 visitor countries

However, the “25 total visitors” figure appears unusually low for a major HORECA industrial fair; it likely indicates a formatting/labeling discrepancy on the page snapshot (for example, “25,000” could be intended, or another unit/segmentation). Since the request requires we rely only on reliable facts from the website content you provided, we will not assume a corrected number.

Reliable takeaway we can use: the event has international scale signals (120 countries in 2025), and it is positioned as the largest HORECA fair in Eurasia, with 364 exhibitors.

If you want, we can estimate footfall using additional sources (post-show report, exhibitor list density, hall capacity), but that would require more official or corroborating data than what we currently have in the provided website text.

7️⃣ Key focus areas & buyer engagement

A) Key focus areas (what buyers come to evaluate)

• Industrial kitchen performance: capacity, throughput, reliability, serviceability, and workflow
• Catering and service equipment: operational efficiency and guest-facing consistency
• Coffee equipment: beverage quality consistency, uptime, and maintenance requirements
• Bakery & patisserie machinery: production line capability, output stability, and scaling
• Turnkey design & architecture: kitchen/laundry layout planning and system integration for new builds and renovations
• Laundry and finishing: hygiene compliance, turnaround time, and process reliability
• Cleaning and hygiene equipment: standards alignment and operational risk reduction
• Hotel guest amenities: operational relevance and guest experience improvements

B) Buyer engagement approach (what resonates at this event)

Buyers attending HOSTECH by TUSID are usually looking to solve operational problems and make investment decisions. The most effective buyer engagement angle is to connect the client’s value to measurable outcomes: uptime, throughput, hygiene compliance, total cost of ownership, and project integration speed.

• For industrial kitchen equipment: emphasize capacity, reliability, hygiene-safe design, after-sales service
• For coffee systems: emphasize consistency, speed, maintenance support, and scalability
• For bakery/patisserie machinery: emphasize production line performance and output stability
• For laundry/finishing: emphasize turnaround time, compliance, and process efficiency
• For cleaning/hygiene equipment: emphasize hygiene standards, coverage, and safety
• For turnkey design/architecture: emphasize integration, commissioning timeline, and facility workflow design

8️⃣ Client-product fit note (Required): We need your client website to pick the best buyer targets

We can produce the best buyer list for HOSTECH only after we review your client’s product positioning on their official website. That’s because “buyers” can differ significantly depending on whether the product is: industrial kitchen equipment, coffee machines, bakery machinery, laundry/finishing equipment, cleaning/hygiene systems, or turnkey design components.

Please share your client website URL (or the product page link). After we review it, we will:

• Confirm which HOSTECH categories your client aligns with
• Select the most relevant buyer organizations (hotel groups, restaurant groups, catering operators, bakery chains, laundry providers, facility/integration buyers)
• Select the best job titles for outreach (procurement vs operations vs capex vs technical standards)
• Prioritize buyers by fit and likelihood to attend/evaluate vendors

Until we receive your client website: we can only provide the best-fit buyer archetypes and job profiles (as above) and a candidate buyer table. Once we have the URL, we will replace the generic rows with confirmed buyer matches and tighten title selection.

9️⃣ Final recommendation (Is HOSTECH by TUSID good for buyer outreach?)

Yes—HOSTECH by TUSID is a strong event for buyer-focused outreach because:

• It is explicitly a HORECA industry exhibition centered on industrial operational equipment and solutions
• It is positioned as the largest HORECA fair in Eurasia, which typically attracts serious hospitality decision-makers
• International reach signals are strong: 120 visitor countries (HOSTECH 2025 data on the official site)
• It covers multiple technology segments (kitchen, coffee, bakery, laundry, hygiene, turnkey design), enabling strong product-market alignment

Best buyer segments to collect for this event (highest conversion categories)

• Hotel group procurement and capex decision-makers (kitchen, laundry, hygiene integration)
• Restaurant and F&B operations buyers (industrial kitchen performance, coffee systems, catering equipment)
• Bakery & patisserie production operations leaders (production and machinery procurement)
• Laundry operations and compliance leaders (finishing and hygiene-aligned systems)
• Turnkey design/architecture project decision-makers (system integration and facility build packages)

Quality score (buyer relevance potential)

Buyer relevance potential: High (because the event’s category list is operationally specific to HORECA).
Conversion depends on fit: We will rate the conversion higher once we review your client website and confirm the closest category alignment.

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Next step (so we can deliver the “best buyers” tailored list)

Please send:

• Your client website URL (or the exact product/service page)
• Target geography for your client (optional: Türkiye only vs Europe vs global)
• Preferred buyer type (hotel groups, restaurant groups, production/bakery operators, laundry providers, turnkey integrators)

After that, we will refine the buyer list for HOSTECH by selecting the most appropriate companies and the most relevant job titles for outreach.